Serious Play 2008
John Maeda: My journey in design
Džons Maeda par savu dizaina ceļu
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Dizaineris Džons Maeda stāsta par savu ceļu no Sietlas tofu rūpnīcas līdz Rodailendas dizaina skolai, kurā 2008. gadā kļuva par tās prezidentu. Maeda — nenogurstošs eksperimentētājs un atjautīgs vērotājs, runā par vēsturisko brīdi, kad dizains sastapās ar datoriem.
John Maeda - Artist
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. Full bio
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. Full bio
Double-click the English transcript below to play the video.
00:16
I'm kind of tired of talking about simplicity, actually,
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Man tā kā ir apnicis runāt par vienkāršību
00:19
so I thought I'd make my life more complex, as a serious play.
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tāpēc domāju, ka izveidošu savu dzīvi sarežģītāku, kā nopietnu spēli.
00:22
So, I'm going to, like, go through some slides
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Tātad es es jums parādīšu dažus slaidus
00:24
from way back when,
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no pagātnes,
00:26
and walk through them to give you a sense of how I end up here.
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iziesim cauri tiem, lai jūs saprastu kā es esmu šeit nonācis.
00:29
So, basically it all began with
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Tātad, pamatā viss sākās ar
00:31
this whole idea of a computer.
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ideju par datoru.
00:33
Who has a computer? Yeah.
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Kuram ir dators? Jā.
00:36
O.K., so, everyone has a computer.
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Tātad, visiem ir datori.
00:38
Even a mobile phone, it's a computer.
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Visiem ir mobilais tālrunis, tas ir dators.
00:40
And -- anyone remember this workbook,
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Un... vai kāds atcerās šo darba burtnīcu
00:43
"Instant Activities for Your Apple" --
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"Pirmie soļi darbam ar Apple"
00:45
free poster in each book?
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ar bezmaksas plakātu katrā grāmatā?
00:47
This was how computing began.
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Tā sākās datoru ēra.
00:49
Don't forget: a computer came out; it had no software.
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Atceraties? Kad tika izlaisti pirmie datori, tiem nebija programmatūras.
00:53
You'd buy that thing, you'd bring it home, you'd plug it in,
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Jūs to nopērkat, atnesat mājās, pieslēdzat to,
00:56
and it would do absolutely nothing at all.
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bet tā pilnībā neko nedara.
00:58
So, you had to program it,
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Tātad jums tā vēl bija jāieprogrammē.
01:00
and there were great programming, like, tutorials, like this.
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Bija arī lieliskas pamācības programmēšanā piemēram kā šī:
01:02
I mean, this was great.
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Tas bija lieliski.
01:04
It's, like, you know, Herbie the Apple II.
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Kā šis Apple dators Hērbijs.
01:06
It's such a great way to --
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Tas ir lielisks veids kā...
01:08
I mean, they should make Java books like this,
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Manuprāt, viņiem vajadzētu arī Java programmēšanas pamācības veidot pēc šīs grāmatas,
01:11
and we've have no problem learning a program.
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tad mums nebūtu problēmas to iemācīties.
01:13
But this was a great, grand time of the computer,
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Bet kopumā tas bija lielisks laiks datoriem,
01:15
when it was just a raw, raw, what is it? kind of an era.
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kad viss bija tik jēls, jēls, kā to lai nosauc? Tāda kā ēra.
01:19
And, you see,
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Redziet,
01:22
this era coincided with my own childhood.
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šī ēra sakrita tieši ar manu bērnības laiku.
01:24
I grew up in a tofu factory in Seattle.
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Es izaugu tofu (sojas biezpiens) rūpnīcā Sietlā.
01:27
Who of you grew up in a family business,
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Kurš no jums vēl ir audzis līdzās ģimenes rūpalai...
01:30
suffered the torture? Yes, yes.
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...un cietis mokas? Jā, jā.
01:32
The torture was good. Wasn't it good torture?
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Mokas bija labas. Vai ne?
01:35
It was just life-changing, you know. And so, in my life, you know, I was in the tofu;
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Tas bija ļoti pamācoši. Tātad, mana dzīve, ziniet, bija par un ap tofu;
01:38
it was a family business.
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tāds bija ģimenes uzņēmums.
01:40
And my mother was a kind of a designer, also.
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Mana māte arī bija nedaudz dizainere.
01:43
She'd make this kind of, like, wall of tofu cooking,
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Viņa veidoja tādu kā sienu par tofu gatavošanu,
01:46
and it would confuse the customers,
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taču tā mulsināja klientus,
01:48
because they all thought it was a restaurant.
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jo visi domāja, ka tur ir restorāns.
01:50
A bad sort of branding thing, or whatever.
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lai nu kā — slikta reklāma vai kas tāds.
01:52
But, anyway, that's where I grew up,
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Taču tur es uzaugu,
01:54
in this little tofu factory in Seattle,
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tajā mazajā Sietlas tofu rūpnīcā
01:56
and it was kind of like this:
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tas izskatījās šādi:
01:59
a small room where I kind of grew up. I'm big there in that picture.
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maza istaba kurā es uzaugu. Šajā bildē esmu jau liels.
02:02
That's my dad. My dad was kind of like MacGyver, really:
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Lūk, mans tētis. Mans tētis bija kā Makgaivers, patiešām:
02:05
he would invent, like, ways to make things heavy.
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viņš izgudroja kā lietas padarīt smagākas.
02:08
Like back here, there's like, concrete block technology here,
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Šeit redzam betona bloku tehnoloģiju
02:11
and he would need the concrete blocks to press the tofu,
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viņam vajadzēja betona blokus, lai noslogotu tofu
02:14
because tofu is actually kind of a liquidy type of thing,
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tāpēc, ka tofu patiesībā ir pašķidra lieta
02:17
and so you have to have heavy stuff
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un vajag smagumu,
02:19
to push out the liquid and make it hard.
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lai izspiestu lieko šķidrumu un padarītu to cietu.
02:21
Tofu comes out in these big batches,
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Beigās tofu sanāk šādos lielos gabalos
02:24
and my father would sort of cut them by hand.
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un tēvs tos grieza ar rokām.
02:27
I can't tell you -- family business story: you'd understand this --
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Es nevaru izstāstīt visu stāstu par ģimenes uzņēmumu, jūs to nesapratīsiet.
02:30
my father was the most sincere man possible.
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Mans tēvs bija patiešām sirsnīgs cilvēks.
02:33
He walked into a Safeway once on a rainy day,
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Reiz, kādā lietainā dienā viņš iegāja Safeway lielveikalā
02:36
slipped, broke his arm, rushed out:
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paslīdēja, salauza roku un aizsteidzās prom,
02:38
he didn't want to inconvenience Safeway.
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jo viņš negribēja veikalam sagādāt problēmas.
02:41
So, instead, you know, my father's, like, arm's broken
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Tātad, manam tēvam bija salauzta roka
02:43
for two weeks in the store, and that week --
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un divas nedēļas
02:46
now, those two weeks were when my older brother and I
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mums kopā ar vecāko brāli
02:48
had to do everything.
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nācās visu darīt tēva vietā.
02:50
And that was torture, real torture.
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Un tās bija mokas, īstas mokas.
02:53
Because, you see, we'd seen my father
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Jā, mēs bijām redzējuši kā tēvs
02:55
taking the big block of tofu and cutting it,
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griež lielo tofu gabalu
02:57
like, knife in, zap, zap, zap. We thought, wow.
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nazis iekšā un šņik, šņik, šķik. Mēs domājām — oho, viegli!
03:00
So, the first time I did that, I went, like, whoa! Like this.
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Tā nu pirmo reizi nazis aizgāja šķībi.
03:03
Bad blocks. But anyways,
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Un sanāca nepareizi gabaliņi.
03:06
the tofu to me was kind of my origin, basically.
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Tofu bija mana pamatnodarbošanās
03:10
And because working in a store was so hard,
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Darbs noliktavā bija ļoti grūts,
03:13
I liked going to school; it was like heaven.
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tāpēc iešana uz skolu, bija ļoti patīkama.
03:16
And I was really good at school.
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Un man mācības padevās.
03:18
So, when I got to MIT, you know,
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Kad sāku studēt MTI...
03:20
as most of you who are creatives,
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Lielākā daļa no jums ir radoši cilvēki,
03:22
your parents all told you not to be creative, right?
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jūsu vecāki taču stāstīja jums, lai neesat radoši, vai ne?
03:25
So, same way, you know,
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Man bija tieši tāpat.
03:27
I was good at art and good at math, and my father says, he's --
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man labi padevās māksla un matemātika, bet tēvs teica:
03:29
John's good at math.
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Džonam labi padodas matemātika.
03:31
I went to MIT, did my math,
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Es devos uz MTI, mācījos matemātiku,
03:33
but I had this wonderful opportunity,
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taču man bija lieliskas iespējas,
03:35
because computers had just become visual.
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jo tikko sāka parādīties pirmie datori,
03:38
The Apple -- Macintosh just came out;
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un iznāca pirmais Apple Macintosh dators;
03:40
I had a Mac in hand when I went to MIT.
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Man rokās bija "Maks" un es devos uz MTI
03:42
And it was a time when a guy who, kind of,
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Tas bija laiks, kad varēja
03:44
could cross the two sides --
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nošaut divus zaķus ar vienu šāvienu.
03:46
it was a good time.
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Tas bija labs laiks.
03:48
And so, I remember that my first major piece of software
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Es atceros savu pirmo programmu
03:51
was on a direct copy of then-Aldus PageMaker.
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tā bija Aldus PageMaker tiešā kopija
03:54
I made a desktop publishing system way back when,
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Es izveidoju darbvirsmas publicēšanas sistēmu.
03:57
and that was, kind of, my first step into figuring out how to --
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Tas bija mans pirmais solis, lai atklātu
04:00
oh, these two sides are kind of fun to mix.
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ka šīs abas puses ir savienojamas patīkamā veidā.
04:02
And the problem when you're younger --
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Kad esi jauns, galvenā problēma ir,
04:04
for all you students out there --
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arī turienes studentiem,
04:06
is, your head gets kind of big really easy.
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tu ātri paliec iedomīgs.
04:09
And when I was making icons, I was, like,
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Kad es veidoju ikonas, es pat biju
04:11
the icon master,
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tāds kā 'ikonu meistars',
04:13
and I was, like, yeah, I'm really good at this, you know.
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Man šķita, jā, man ļoti labi sanāk!
04:15
And then luckily, you know,
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Tad, par laimi,
04:17
I had the fortune of going to something called a library,
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man bija iespēja nonākt vietā, ko sauc par bibliotēku.
04:20
and in the library I came upon this very book.
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Un bibliotēkā es uzdūros šajai īpašai grāmatai.
04:23
I found this book. It's called,
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Es atradu šo grāmatu. Tā saucas
04:25
"Thoughts on Design," by a man named Paul Rand.
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"Dizaina domāšana", to sarakstījis Pols Rends.
04:28
It's a little slim volume; I'm not sure if you've seen this.
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Tā ir plāna grāmatiņa, domāju, ka neesat to redzējuši.
04:30
It's a very nice little book. It's about this guy, Paul Rand,
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Tā ir jauka maza grāmatiņa. Tā ir par šo puisi Polu Rendu,
04:33
who was one of the greatest graphic designers,
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kurš bija viens no izcilākajiem grafiskajiem dizaineriem,
04:35
and also a great writer as well.
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un arī liels rakstnieks.
04:37
And when I saw this man's work,
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Man ieraugot šī vīra darbus,
04:39
I realized how bad I was at design,
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es sapratu, cik mans dizains vai tas.
04:42
or whatever I called it back then,
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ko es tobrīd tā saucu, tomēr ir slikts.
04:44
and I suddenly had a kind of career goal,
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un pēkšņi pār mani nāca karjeras atklāsme,
04:46
kind of in hot pursuit.
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strauji, kā tādā trakā skrējienā.
04:50
So I kind of switched. I went to MIT, finished.
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Tad es pārslēdzos. Es gāju uz MTI, pabeidzu to.
04:54
I got my masters,
and then went to art school after that.
and then went to art school after that.
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Saņēmu diplomu un tad devos uz mākslas skolu.
04:58
And just began to design stuff,
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Tad sāku veidot dizainu tādām lietām,
05:00
like chopstick wrappers, napkins, menus -- whatever I could get a handle on:
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kā ēdamo irbuļu iepakojumi, galda salvetes, ēdienkartes
vārdu sakot, visu ko vajadzēja.
vārdu sakot, visu ko vajadzēja.
05:02
sort of wheel-and-deal, move up in the design world, whatever.
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Tāds sākums, virzoties augšup dizaina pasaulē.
05:05
And isn't it that strange moment when you publish your design?
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Vai tas nav dīvains brīdis, kad tu savu dizainu nodod publikai?
05:08
Remember that moment -- publishing your designs?
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Atcerieties to brīdi — sava dizaina publicēšana?
05:10
Remember that moment? It felt so good, didn't it?
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Atcerieties to brīdi? Tā bija tik laba sajūta, vai ne?
05:13
So, I was published, you know,
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Tātad, mans dizains tika nopublicēts.
05:14
so, wow, my design's in a book, you know?
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Oho, mans dizains grāmatā!
05:16
After that, things kind of got strange,
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Pēc tā, lietas sarežģījās
05:18
and I got thinking about the computer,
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un es domāju par datoriem,
05:20
because the computer to me always, kind of, bothered me.
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tāpēc, ka datori man vienmēr savā ziņā ir raisījuši bažas.
05:23
I didn't quite get it. And Paul Rand
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Es to īsti nesapratu. Un Pols Rands
05:25
was a kind of crusty designer,
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bija īgns dizaineris,
05:28
you know, a crusty designer, like a good -- kind of like a good French bread?
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Saprotat? Īgns dizaineris, tāds kā laba franču maize — ar cietu garozu.
05:31
You know, he wrote in one of his books:
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Viņš rakstīja vienā no savām grāmatām:
05:33
"A Yale student once said,
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Kāds Jēlas students reiz teicis:
05:35
'I came here to learn how to design, not how to use a computer.'
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"Esmu šeit lai mācītos dizainu, nevis kā apieties ar datoru".
05:38
Design schools take heed."
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Dizaina skolas tam sāk pievērst uzmanību.
05:40
This is in the '80s,
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Tas ir astoņdesmitajos,
05:42
in the great clash of computer/non-computer people.
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laikā, kad nav vienprātības starp datoru atbalstītājiem un to pretiniekiem.
05:45
A very difficult time, actually.
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Patiesībā, ļoti smags laiks.
05:47
And this to me was an important message from Rand.
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Un šī ziņa no Randa man bija ļoti svarīga.
05:51
And so I began to sort of mess with the computer at the time.
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Tā nu es sāku šķetināt tajā laikā esošo datoru jucekli.
05:54
This is the first sort of play thing I did, my own serious play.
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Pirmā nopietnā lieta, ko izdarīju,
05:57
I built a working version of an Adobe Illustrator-ish thing.
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bija Adobe Illustrator analogas versijas izveide.
06:01
It looks like Illustrator; it can, like, draw.
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Tas izskatījās kā Ilustrator, ar to varēja zīmēt.
06:03
It was very hard to make this, actually.
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Patiesībā, to izveidot bija ļoti grūti.
06:05
It took a month to make this part.
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Bija vajadzīgs mēnesis, lai izveidotu šo sadaļu.
06:07
And then I thought, what if I added this feature,
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Tad es domāju, ja nu es pievienoto šo iespēju,
06:09
where I can say, this point,
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ar kuru šim punktam
06:11
you can fly like a bird. You're free, kind of thing.
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pateikt: tagad lido kā putns, tu esi brīvs.
06:14
So I could, sort of, change the kind of stability
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Tā nu es izmainīju tik pierasto nekustīgumu ekrānā
06:18
with a little control there on the dial,
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un ar vienkāršu darbību
06:20
and I can sort of watch it flip around.
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varēju apskatīt kā tas kustas.
06:22
And this is in 1993.
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Un tas bija 1993.
06:25
And when my professors saw this, they were very upset at me.
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Kad to ieraudzīja mani pasniedzēji, viņi ar mani bija ļoti neapmierināti
06:29
They were saying, Why's it moving?
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"Kāpēc tas kustas," viņi teica.
06:32
They were saying, Make it stop now.
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Viņi teica: izdari tā lai tas apstājas!
06:35
Now, I was saying, Well, that's the whole point: it's moving.
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Es viņiem teicu: nu tur jau tā lieta, ka tas kustas!
06:37
And he says, Well, when's it going to stop?
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Un tad viņš teica: nu labi, bet kad tas apstāsies?
06:39
And I said, Never.
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Es teicu: nekad!
06:40
And he said, Even worse. Stop it now.
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Un viņš teica: vēl sliktāk, tūlīt pat apturi.
06:43
I started studying this whole idea,
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Es sāku studēt šo ideju
06:45
of like, what is this computer? It's a strange medium.
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par to kas ir dators. Tas ir dīvains mēdijs.
06:48
It's not like print. It's not like video.
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Tā nav izdruka. Tas nav video.
06:51
It lasts forever. It's a very strange medium.
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tas ilgst mūžību. Tāds ļoti dīvains mēdijs.
06:54
So, I went off with this,
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Tātad es biju beidzis šo
06:56
and began to look for things even more.
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un sācis meklēt lielākas lietas.
06:58
And so in Japan, I began to experiment with people.
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Japānā es sāku eksperimentēt ar cilvēkiem.
07:01
This is actually bad: human experiments.
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Tas ir slikti: eksperimentēt ar cilvēkiem.
07:04
I would do these things where I'd have students become pens:
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Mani studenti kļuva par pildspalvām,
07:07
there's blue pen, red pen, green pen, black pen.
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tur ir zila, sarkana, zaļa, un melna pildspalva.
07:10
And someone sits down and draws a picture.
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Un kāds apsēžas un zīmē zīmējumu.
07:18
They're laughing because he said,
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Viņi smejas, tāpēc ka viņam tika teikts,
07:20
draw from the middle-right to the middle, and he kind of messed up.
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ka jāzīmē lapas vidū no labās puses uz vidu, viņš to nebija sapratis.
07:23
See, humans don't know how to take orders;
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Redziet, cilvēki nemāk uzklausīt pavēles.
07:25
the computer's so good at it.
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Datoriem tas sanāk labāk.
07:27
This guy figured out how to get the computer to draw with two pens at once:
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Šis puisis izdomāja kā piedabūt datoru zīmēt ar divām līnijās reizē.
07:30
you know, you, pen, do this, and you, pen, do this.
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Sapratāt? Tu pildspalva dari šo, tu pildspalva to.
07:33
And so began to have multiple pens on the page --
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Tā mēs ieguvām vairākas līnijas vienā lapā.
07:36
again, hard to do with our hands.
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Ar rokām to izdarīt būtu grūti.
07:39
And then someone discovered this "a-ha moment"
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Un tad kādam nāca atklāsmes brīdis,
07:41
where you could use coordinate systems.
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ka varētu izmantot koordinātu sistēmu.
07:44
We thought, ah, this is when it's going to happen.
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Mēs padomājām, kad tas vēl notiks...
07:46
In the end, he drew a house. It was the most boring thing.
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Beigās viņš uzzīmēja māju. Tas bija ļoti garlaicīgi.
07:49
It became computerish; we began to think computerish --
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Viss palika ļoti datorisks; mēs sākām domāt datoriski.
07:52
the X, Y system -- and so that was kind of a revelation.
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X, Y sistēma — tas gan bija atklājums!
07:55
And after this I wanted to build a computer out of people,
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Pēc šī, es gribēju uzbūvēt datoru no cilvēkiem
07:58
called a human-powered computer.
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tādu kā cilvēkspēka datoru.
08:00
So, this happened in 1993.
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Tātad, tas viss notika 1993.gadā
08:04
Sound down, please.
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Lūdzu, nogrieziet skaņu!
08:05
It's a computer where the people are the parts.
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Tas ir dators, kura sastāvdaļas ir cilvēki.
08:09
I have behind this wall a disk drive, a CPU,
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Aiz šīs sienas ir diskdzinis, centrālais procesors
08:13
a graphics card, a memory system.
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videokarte, atmiņas sistēma.
08:15
They're picking up a giant floppy disk made of cardboard.
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Viņi paņem milzīgu kartona disketi.
08:18
It's put inside the computer.
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un ieliek datorā.
08:21
And that little program's on that cardboard disk.
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Un tur ir kāda maza programma
08:24
So, she wears the disk,
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kas atrodas disketē,
08:27
and reads the data off the sectors of the disk,
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nolasa datus no disketes sektoriem,
08:31
and the computer starts up; it sort of boots up, really.
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un dators ieslēdzas un ielādējas.
08:34
And it's a sort of a working computer. And when I built this computer,
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Tā nu tas dators darbojas. Kad uzbūveju šo datoru
08:37
I had a moment of -- what is it called? --
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pār mani atnāca kā to sauca...
08:39
the epiphany where I realized that the computer's just so fast.
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..epifānija, kurā es sapratu, ka dators patiesībā darbojas tik ļoti ātri!
08:43
This computer appears to be fast - she's working pretty hard,
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Arī šis, viņa strādā diezgan smagi,
08:47
and people are running around, and we think, wow, this is happening at a fast rate.
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un cilvēki skraida apkārt, liekas, oho, tas notiek tik ātri.
08:51
And this computer's programmed to do only one thing, which is,
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Šis dators tika ieprogrammēts tikai vienai darbībai, proti,
08:54
if you move your mouse, the mouse changes on the screen.
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pakustinot peli, peles novietojums izmainās arī uz ekrāna
08:57
On the computer, when you move your mouse, that arrow moves around.
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Datorā kustinot peli, kustas kursors.
09:01
On this computer, if you move the mouse, it takes half an hour
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Šajā datorā, pakustinot peli, vajadzēja pusstundu
09:03
for the mouse cursor to change.
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lai pakustētos peles kursors.
09:05
To give you a sense of the speed, the scale:
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Lai jūs aptvertu to ātrumu, salīdzinājumam:
09:07
the computer is just so amazingly fast, O.K.?
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dators taču ir tik neticami ātrs, vai ne?
09:10
And so, after this I began to do experiments for different companies.
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Pēc šī es sāku eksperimentēt dažādos uzņēmumos.
09:13
This is something I did for Sony in 1996.
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Šo es darīju 1996. gadā uzņēmumam Sony
09:16
It was three Sony "H" devices
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Tās bija trīs Sony "H" ierīces,
09:18
that responded to sound.
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kas reaģēja uz skaņu.
09:20
So, if you talk into the mike,
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Ja jūs runājat mikrofonā,
09:22
you'll hear some music in your headphones;
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jūs dzirdat mūziku austiņās;
09:24
if you talk in the phone, then video would happen.
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Ja jūs runājat telefonā, tad redzams video.
09:26
So, I began to experiment with industry in different ways
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Tā nu es sāku eksperimentus ar industriju
09:28
with this kind of mixture of skills.
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ar savām dažādajām iemaņām.
09:31
I did this ad. I don't believe in this kind of alcohol, but I do drink sometimes.
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Es veidoju šo reklāmu. šo alkohola veidu es ne parāk cienu, bet dažreiz es mēdzu iedzert.
09:35
And Chanel. So, getting to do different projects.
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un arī Chanel. Nu pāriesim pie citiem projektiem.
09:37
And also, one thing I realized is that
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Vēl viena lieta, ko sapratu:
09:39
I like to make things.
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man patīk radīt lietas.
09:41
We like to make things. It's fun to make things.
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Mums patīk radīt lietas. Tas ir jautri!
09:44
And so I never developed the ability to have a staff.
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Es nekad neattīstīju iespēju strādāt ar komandu,
09:46
I have no staff; it's all kind of made by hand --
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man nebija komandas, viss tika radīts ar paša rokām
09:48
these sort of broken hands.
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tādām kā lauztajām rokām.
09:50
And these hands were influenced
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Un šīs rokas bija iedvesmojis
09:53
by this man, Mr. Inami Naomi.
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viens vīrs, Inami Naomi kungs.
09:56
This guy was my kind of like mentor.
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Šis vīrs man bija kā padomdevējs.
09:58
He was the first digital media producer in Tokyo.
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Viņš bija pirmais digitālo mēdiju producents Tokijā.
10:01
He's the guy that kind of discovered me,
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Viņs mani atrada
10:03
and kind of got me going in digital media.
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un ievadīja digitālājos medijos.
10:05
He was such an inspirational guy.
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Viņš bija tik iedvesmojošs cilvēks!
10:08
I remember, like, we'd be in his studio, like, at 2 a.m.,
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Atceros, mēs bijām viņa studijā ap plkst.2 naktī
10:11
and then he'd show up from some client meeting.
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un tad no kādas sanāksmes ieradās viņš.
10:14
He'd come in and say, you know,
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Viņš ienāca un teica:
10:16
If I am here, everything is okay.
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Ja jau esmu šeit, tad jau viss ir kārtībā.
10:19
And you'd feel so much better, you know.
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Un mēs uzreiz sajutāmies atviegloti.
10:21
And I'll never forget how, like, but -- I'll never forget how, like,
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Es vienmēr atcerēšos,
10:25
he had a sudden situation with his -- he had an aneurysm.
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viņam pēkšņi tika atklāta aneirisma,
10:28
He went into a coma.
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Un viņš nokļuva komā.
10:30
And so, for three years he was out, and he could only blink,
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Trīs gadus viņš bija uz gultas, viņš varēja tikai pamirkšķināt ar aci.
10:33
and so I realized at this moment, I thought, wow --
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šajā brīdī es sapratu,
10:35
how fragile is this thing we're wearing,
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cik trausla ir šī lieta, ko valkājam —
10:37
this body and mind we're wearing,
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šis mūsu ķermenis un prāts.
10:39
and so I thought, How do you go for it more?
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Un tā nu es sāku domāt,
10:41
How do you take that time you have left and go after it?
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kā izmantot lietderīgi šo laiku kas atlicis.
10:44
So, Naomi was pivotal in that.
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Naomi šis bija pagrieziena punkts.
10:46
And so, I began to think more carefully about the computer.
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Un tā par datoriem es sāku domāt vēl dziļāk.
10:49
This was a moment where I was thinking about,
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Šajā brīdī, es domāju
10:51
so, you have a computer program,
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ja jau datora programma
10:53
it responds to motion -- X and Y --
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reaģē uz kustību X un Y virzienos
10:57
and I realized that each computer program
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tātad katrai programmai
10:59
has all these images inside the program.
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tam vajadzētu būt iekšā.
11:02
So, if you can see here, you know,
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Ja jūs varat šeit redzēt,
11:04
that program you're seeing in the corner,
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šī programma stūrī,
11:06
if you spread it out, it's all these things all at once.
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ja to paplašina, visas šīs darbības notiek reizē.
11:09
It's real simultaneity. It's nothing we're used to working with.
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Tā darbība notiek vienlaicīgi. Ar šo mēs neesam pieraduši darboties.
11:13
We're so used to working in one vector.
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Mēs esam pieraduši darboties vienā vektorā.
11:15
This is all at the same time.
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Tas viss notiek vienlaicīgi.
11:17
The computer lives in so many dimensions.
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Dators dzīvo tik daudz dimensijās!
11:19
And also, at the same time I was frustrated,
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Turklāt, tajā pat laikā es biju neapmierināts,
11:21
because I would go to all these art and design schools everywhere,
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jo man gribējās apmeklēt visas tās mākslas un dizaina skolas
11:23
and there were these, like, "the computer lab," you know,
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jo tur bija tā sauktās "datorlaboratorijas".
11:26
and this is, like, in the late 1990s,
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Un tas notiek vēlīnajos deviņdesmitajos
11:29
and this is in Basel,
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Bāzelē
11:31
a great graphic design school.
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lieliskā grafiskā dizaina skolā,
11:33
And here's this, like, dirty, kind of, shoddy,
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panetīrā, pabriesmīgā,
11:35
kind of, dark computer room.
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patumšā datorklasē.
11:38
And I began to wonder, Is this the goal?
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Un es sāku domāt: vai tās ir mērķa piepildījums?!
11:40
Is this what we want, you know?
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Vai tas ir tas, ko gribējām?
11:43
And also, I began to be fascinated by machines --
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Vēl, es sāku apbrīnot mašīnas.
11:46
you know, like copy machines -- and so this is actually in Basel.
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es domāju kopējamās mašīnas. Tas viss notiek Bāzelē.
11:49
I noticed how we spent so much time on making it interactive --
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Mēs ļoti daudz laika mēs pavadījām, lai to padarītu interaktīvu
11:52
this is, like, a touch screen --
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tas ir tāds kā skārienekrāns
11:54
and I noticed how you can only touch five places,
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Un es ievēroju, ka lai to lietotu jāpieskarās piecām vietām,
11:56
and so, "why are we wasting so much interactivity everywhere?"
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un tā "Kāpēc mēs izniekojam tik daudz interaktivitātes?"
11:59
became a question. And also, the sound:
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kļuva par jautājumu. Un arī skaņa:
12:02
I discovered I can make my ThinkPad pretend it's a telephone.
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es atklāju, ka varu izlikties, ka mans ThinkPad ir tālrunis.
12:07
You get it? No? O.K.
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Jūs sapratāt? Nē? Nu labi.
12:09
And also, I discovered in Logan airport,
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Un vēl Logana lidostā es atklāju,
12:12
this was, like, calling out to me.
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ka tas sāk mani saukt.
12:20
Do you hear that? It's like cows. This is at 4 a.m. at Logan.
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Dzirdat? Kā govis. Tas ir plkst.4.00 no rīta.
12:23
So, I was wondering, like,
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Tā nu es domāju,
12:25
what is this thing in front of me, this computer thing?
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kas tā par lietu ir man priekšā, šis "dators".
12:28
It didn't make any sense.
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Tam nebija vairs nekādas jēgas.
12:30
So, I began to make things again. This is another series of objects
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Tā nu es atkal sāku radīt lietas. Šī ir cita produktu sērija,
12:32
made of old computers from my basement.
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kuras pamatā ir veci datori no mana pagraba.
12:34
I made -- I took my old Macintoshes
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Es paņēmu savu veco Makintošu
12:36
and made different objects out of them from Tokyo.
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un no tā izveidoju dažādus Tokijas objektus.
12:39
I began to be very disinterested in computers themselves,
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Datori, kā tādi, mani vairs neinteresēja,
12:42
so I began to make paintings out of PalmPilots.
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es sāku veidot gleznas no PalmPilotiem (plaukstdators).
12:44
I made this series of works.
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Es izveidoju šo darbu sēriju.
12:46
They're paintings I made and put a PalmPilot in the middle
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Tās ir manas gleznas un Palmpilots ir vidū.
12:49
as a kind of display that's sort of thinking,
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kā displejs kas ir domāšanas veids.
12:51
I'm abstract art. What am I? I'm abstract.
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Es esmu abstraktā māksla. Kas es esmu? Esmu abstrakts.
12:54
And so it keeps thinking out loud of its own abstraction.
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Un tā tas turpina domāt skaļi par savu abstrakciju.
12:58
I began to be fascinated by plastic,
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Es sāku apbrīnot plastmasu
13:01
so I spent four months making eight plastic blocks
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Es pavadīju 4 mēnešus veidojot 8 plastmasas klučus,
13:04
perfectly optically transparent,
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tie ir perfekti optiski caurspīdīgi,
13:06
as a kind of release of stress.
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tas bija kā tāds stresa noņēmējs.
13:09
Because of that, I became interested in blue tape,
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Tāpēc mani sāka interesēt zilā līmlenta,
13:12
so in San Francisco, at C.C., I had a whole exhibition on blue tape.
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Sanfrancisko man bija vesela izstāde veltīta zilajai līmlentai.
13:15
I made a whole installation out of blue tape -- blue painters' tape.
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Es izveidoju veselu instalāciju no zilās līmlentas.
13:17
And at this point my wife kind of got worried about me,
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Mana sieva jau sāka par mani uztraukties,
13:20
so I stopped doing blue tape and began to think,
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es beidzu niekoties ar līmlentu un sāku domāt,
13:22
Well, what else is there in life?
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kas vēl ir dzīvē sasniedzams?
13:24
And so computers, as you know,
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Un tā datori,
13:27
these big computers, there are now tiny computers.
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šīs lielās kastes nu ir kļuvuši pavisam maziņi.
13:29
They're littler computers, so the one-chip computers,
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šie mazākie datori, ar vienu procesoru,
13:31
I began to program one-chip computers
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es sāku programmēt tos
13:33
and make objects out of P.C. boards, LEDs.
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un sāku veidot instalācijas no datora pamatplatēm un LED.
13:37
I began to make LED sculptures
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Sāku veidot LED gaismas skulptūras,
13:39
that would live inside little boxes out of MDF.
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kas dzīvoja mazās saplākšņa kastēs
13:42
This is a series of light boxes I made for a show in Italy.
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Šo sēriju es veidoju izstādei Itālijā.
13:46
Very simple boxes: you just press one button and some LED interaction occurs.
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Kastes ir ļoti vienkāršas, piespied pogu un dažas LED diodes iedegās.
13:49
This is a series of lamps I made. This is a Bento box lamp:
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Es veidoju arī šo lampu sēriju. Tā ir Bento lampa kastē.
13:52
it's sort of a plastic rice lamp;
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Tā ir kā rīspapīra lampa,
13:55
it's very friendly.
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ļoti draudzīga .
13:57
I did a show in London last year made out of iPods --
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Pagajušajā gadā man Londonā bija izstāde, veidota no iPod(-iem)
14:00
I used iPods as a material.
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Es izmantoju iPod kā materiālu.
14:02
So I took 16 iPod Nanos
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Es paņēmu 16 IPod Nano atskaņotājus
14:04
and made a kind of a Nano fish, basically.
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un būtībā uztaisīju tādu kā Nano zivi.
14:06
Recently, this is for Reebok.
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Šis ir nesen, tas ir Reebok.
14:08
I've done shoes for Reebok as well,
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Reebok(-am) es veidoju arī kurpes
14:10
as a kind of a hobby for apparel.
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tas man bija kā vaļasprieks.
14:12
So anyways, there are all these things you can do,
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Lai nu kā, visas šīs lietas var turpināt darīt,
14:15
but the thing I love the most is to
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bet visvairāk man patīk
14:17
experience, taste the world.
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iegūt jaunu pieredzi, izgaršot pasauli.
14:19
The world is just so tasty.
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Pasaule ir tik garšīga!
14:21
We think we'll go to a museum; that's where all the tastes are.
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Mums liekas ka, jāiet uz muzeju, tur ir visas garšas.
14:23
No, they're all out there.
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Nē, tās ir tur - ārā.
14:25
So, this is, like, in front of the Eiffel Tower, really,
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Tas ir kā šis: Eifeļa torņa pakājē,
14:27
actually, around the Louvre area.
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būtībā Luvras apkārtnē.
14:29
This I found, where nature had made a picture for me.
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To es sapratu, kad daba man parādija šo bildi:
14:31
This is a perfect 90-degree angle by nature.
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Tas ir perfekts 90 grādu leņķis dabā.
14:33
In this strange moment where, like, these things kind of appeared.
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Tas bija dīvains brīdis, kad tas viss notika.
14:36
We all are creative people.
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Mēs visi esam radoši cilvēki.
14:38
We have this gene defect in our mind.
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Mūsu galvās ir šis gēnu defekts.
14:41
We can't help but stop, right? This feeling's a wonderful thing.
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Mēs nevaram tur neko padarīt. Tā sajūta ir brīnišķīga.
14:44
It's the forever-always-on museum.
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Tas ir mūžīgi mūžos, kā muzejā.
14:47
This is from the Cape last year.
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Šis ir no Keipas pagajušgad.
14:49
I discovered that I had to find the equation of art and design,
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Man vajadzēja atrast mākslas un dizaina vienādojumu,
14:52
which we know as circle-triangle-square.
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zināmu kā aplis-trijstūris-kvadrāts.
14:55
It's everywhere on the beach, I discovered.
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Pludmalē tas bija man visapkārt..
14:57
I began to collect every instance of circle-triangle-square.
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es salasīju pilnīgi visus apļa-trijstūra-kvadrāta formas akmeņus.
15:00
I put these all back, by the way.
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Es viņus atlikšu atpakaļ!
15:02
And I also discovered how .
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Tad es atklāju,
15:04
some rocks are twins separated at birth.
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ka daži akmeņi ir dzimuši dvīņi, bet pēc tam nošķirti.
15:07
This is also out there, you know.
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Tāpat ir tur ārā.
15:10
I'm, like, how did this happen, kind of thing?
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Kā tas varēja notikt?
15:12
I brought you guys together again.
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Es jūs visus atkal savedu kopā.
15:14
So, three years ago I discovered, the letters M-I-T
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Pirms 3 gadiem atklāju, ka burtu salikums M-T-I
15:17
occurring in simplicity and complexity.
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parādās vārdos vienkāršība un sarežģītība
15:19
My alma mater, MIT, and I had this moment --
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Mana "Alma Mater" — MTI
15:21
a kind of M. Night Shayamalan moment --
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Tas brīdis bija kā režisoram un scenāristam M. Naitam
Šeilamalanam,
Šeilamalanam,
15:22
where I thought, Whoa! I have to do this.
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es domāju, Ooo! Man tas ir jādara.
15:25
And I went after it with passion.
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Un es iekarsu.
15:28
However, recently this RISD opportunity kind of arose --
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Nesenā RISD (Rodailendas dizaina skola) man bija kā liela priekšrocība.
15:32
going to RISD -- and I couldn't reconcile this real easy,
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Strādāt RISD, nevarētu teikt, ka tas ir viegli.
15:35
because the letters had told me, MIT forever.
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Burtu salikums man visu laiku atgādināja par MTI.
15:39
But I discovered in the French word raison d'être.
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Es atklāju ka franču frāzē "raison d'être",
15:42
I was, like, aha, wait a second.
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man par pārsteigumu
15:44
And there RISD appeared.
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atkal parādās burti RISD.
15:47
And so I realized it was O.K. to go.
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Es sapratu, ka man tur ir jādodās.
15:49
So, I'm going to RISD, actually.
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Tātad, es strādāju RISD dizaina skolā
15:53
Who's a RISD alum out there?
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Kurš ir beidzis RISD?
15:55
RISD alums? Yeah, RISD. There we go, RISD. Woo, RISD.
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RISD absolventi? Jā, RISD labākie! Jē, RISD!
15:58
I'm sorry, I'm sorry, Art Center -- Art Center is good, too.
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Piedodiet, piedodiet, Mākslas centrs arī ir labs!
16:00
RISD is kind of my new kind of passion,
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RISD ir mana jaunā aizraušanās,
16:04
and I'll tell you a little bit about that.
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pastāstīšu sīkāk.
16:07
So, RISD is --
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Tātad RISD ir...
16:09
I was outside RISD,
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Es tad vēl nestrādāju RISD
16:11
and some student wrote this on some block, and I thought,
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kāds students bija uzrakstījis uz sienas šo: RISB ir .....
16:13
Wow, RISD wants to know what itself is.
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Es nodomāju: Oho, RISD paši grib zināt kas viņi ir!
16:16
And I have no idea what RISD should be, actually,
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Man nav ne jausmas, kādai RISD būtu jābūt,
16:18
or what it wants to be, but one thing I have to tell you is that
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vai arī kāda tā gribētu būt. Bet man jāsaka,
16:21
although I'm a technologist, I don't like technology very much.
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lai arī esmu tehnologs, man tehnoloģijas ne visai patīk.
16:24
It's a, kind of, the qi thing, or whatever.
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tas ir kā ķīniešu akupunktūras meistariem.
16:26
People say,
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Ļaudis mēdz jautāt,
16:28
Are you going to bring RISD into the future?
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vai tu ievedīsi RISD nākotnē?
16:30
And I say, well, I'm going to bring the future back to RISD.
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Un es atbildu, Jā, labi, es ievedīšu RISD nākotnē.
16:33
There's my perspective. Because in reality,
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Tur ir manas jaunās perspektīves. Jo īstenībā,
16:36
the problem isn't how to make the world more technological.
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nav jau problēma padarīt pasauli tehnoloģijām bagātāku.
16:40
It's about how to make it more humane again.
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problēma ir padarīt to cilvēcīgāku.
16:42
And if anything, I think RISD has a strange DNA.
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Un ja kas, es domāju, ka RISD ir dīvains DNS.
16:46
It's a strange exuberance
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Tā ir dīvaina informācijas pārpilnība
16:48
about materials, about the world:
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par materiāliem, par pasauli.
16:50
a fascination that I think the world needs
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Es domāju, ka pasaulei ir vajadzīgs apbrīns
16:52
quite very much right now.
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tieši tagad, pat ļoti!
16:54
So, thank you everyone.
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Paldies visiem!
ABOUT THE SPEAKER
John Maeda - ArtistJohn Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity.
Why you should listen
When John Maeda became president of the legendary Rhode Island School of Design (RISD) in 2008, he told the Wall Street Journal, "Everyone asks me, 'Are you bringing technology to RISD?' I tell them, no, I'm bringing RISD to technology."
In his fascinating career as a programmer and an artist, he's always been committed to blurring the lines between the two disciplines. As a student at MIT, studying computer programming, the legendary Muriel Cooper persuaded him to follow his parallel passion for fine art and design. And when computer-aided design began to explode in the mid-1990s, Maeda was in a perfect position at the MIT Media Lab to influence and shape the form, helping typographers and page designers explore the freedom of the web.
Maeda is leading the "STEAM" movement--adding an "A" for Art to the education acronym STEM (Science, Technology, Engineering, and Math)--and experiencing firsthand the transformation brought by social media. After leaving his post as RISD's president, Maeda is turning his attention to Silicon Valley, where is is working as a Design Partner for Kleiner, Perkins, Caulfield and Byers. He is also consulting for eBay, where he is the chair of the Design Advisory Board.
John Maeda | Speaker | TED.com