ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

جاكوب ترولباك: نوع جديد من موسيقى الفيديو

Filmed: 2007-03-03

Readability: 2.8

536,395 views

كيف سيبدو الفيديو اذا تم توجيهه بواسطة الموسيقى، وأنه مجرد تعبير عن أغنية عظيمة، بدلاً عن الإنقياد وراء مفهوم منتجي الأفلام؟ المصمم جاكوب ترولباك يتقاسم نتائج تجربته في هذا الشكل.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingعامل a lot with motionاقتراح and animationالرسوم المتحركة,

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أعمل مع الكثير من الحركة والرسوم المتحركة

00:16

and alsoأيضا I'm an oldقديم DJDJ and a musicianموسيقي او عازف.

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وأنا أيضاً لاعب موسيقى قديم وموسيقار.

00:21

So, musicموسيقى videosأشرطة فيديو are something that I always foundوجدت interestingمثير للإعجاب,

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اذاً فموسيقى الفيديو هي شئ أجده دائماً مثير،

00:26

but they always seemبدا to be so reactiveتفاعلي.

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لكنه دائماً يبدو كرد فعل.

00:28

So I was thinkingتفكير, can you removeإزالة us as creatorsالمبدعين

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لذا كنت أفكر، هل يمكن إزالتنا نحن كمبتدعين

00:35

and try to make the musicموسيقى be the voiceصوت

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ونحاول أن نجعل الموسيقى هي الصوت

00:39

and have the animationالرسوم المتحركة followingالتالية it?

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ونجعل الرسوم المتحركة تتبعها.

00:42

So with two designersالمصممين, Tolgaتولغا and Christinaكريستينا, at my officeمكتب. مقر. مركز, we tookأخذ a trackمسار --

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لذا مع مصممين، كريستينا وتولقا، في مكتبي، أخذنا مقطع موسيقي--

00:50

manyكثير of you probablyالمحتمل know it. It’s about 25 yearsسنوات oldقديم,

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من المرجح أن كثيرين منكم يعرفونه، حول 25 سنة،

00:53

and it's Davidديفيد Byrneبيرن and Brianبريان Enoإينو --

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وهي لديفيد برين وبرين إينو--

00:56

and we did this little animationالرسوم المتحركة.

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وصنعنا هذه الرسوم المتحركة البسيطة.

00:59

And I think that it's maybe interestingمثير للإعجاب, alsoأيضا,

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وأعتقد أن هذا ربما مثير أيضاً

01:02

that it dealsصفقات with two problematicإشكالية issuesمسائل,

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لأنها تتعامل مع قضيتين إشكاليتين،

01:05

whichالتي are risingارتفاع watersمياه and religionدين.

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وهي إرتفاع المياه والدين.

01:26

Songأغنية: Before God destroyedدمر the people on the Earthأرض,

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قبل أن يهلك الإله الناس على الأرض،

01:31

he warnedحذر Noahنوح to buildبناء an Arkتابوت.

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أمر نوح أن يبني السفينة.

01:37

And after Noahنوح builtمبني his Arkتابوت,

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وبعد أن بنى نوح السفينة،

01:41

I believe he told Noahنوح to warnحذر the people

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أعتقد أنه أخبر نوح بتحذير الناس

01:47

that they mustيجب changeيتغيرون all theirهم wickedشرير waysطرق

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من أنهم يجب أن يتركوا كل الطرق الشريرة

01:51

before he come uponبناء على them and destroyهدم them.

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قبل أن يأتي عليهم ويهلكهم.

01:57

And when Noahنوح had doneفعله builtمبني his Arkتابوت,

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وعندما أنتهى نوح من بناء السفينة،

02:01

I understandتفهم that somebodyشخص ما beganبدأت to rendتشقق a songأغنية.

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أفهم أن شخص ما بدأ بتقطيع أغنية.

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And the songأغنية beganبدأت to moveنقل on I understandتفهم like this.

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وبدأت الأغنية في الإنتشار أنا افهمها هكذا.

02:23

And when Noahنوح had doneفعله builtمبني his Arkتابوت ...

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وعندما أنتهى نوح من بناء السفينة...

02:34

Moveنقل on ... In factحقيقة ... Concernالاهتمام ...

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تحرك...

02:54

So they get tiredمتعبه, has come darkداكن and rainتمطر; they get wearyالمرهق and tiredمتعبه.

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اذاً فقد انهكوا، جاء الظلام والمطر. أحسوا بالضجر والملل.

03:04

And then he wentذهب and knockedطرقت an oldقديم ladyسيدة houseمنزل.

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وبعد ذلك ذهب وطرق باب منزل سيدة عجوز.

03:06

And oldقديم ladyسيدة ranجرى to the doorباب and say, "Who is it?"

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وهرعت السيدة العجوز الى الباب قائلة: " من أنت؟"

03:13

Jackجاك say, "Me, Mama-sanماما-سان, could we spendأنفق the night here?

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قالت والدة جاكسون لي: " هل يمكننا قضاء الليلة هنا؟"

03:16

Because we’reإعادة farبعيدا from home, we’reإعادة very tiredمتعبه."

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" لأننا بعيدون من بيتنا، نحن متعبون جداً"

03:24

And the oldقديم ladyسيدة said, "Oh yes, come on in."

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وردت السيدة العجوز: "أوه نعم، تفضلوا بالدخول."

03:33

It was come darkداكن and rainتمطر, will make you wearyالمرهق and tiredمتعبه.

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لقد حلّ الظلام وجاء المطر، سيصيبك بالضجر والملل.

03:47

(Applauseتصفيق)

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(تصفيق)

Translated by Anwar Dafa-Alla
Reviewed by ADEL IBRAHIM

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

جاكوب ترولباك: نوع جديد من موسيقى الفيديو | TED Talk | TED.com