TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback rimendonë videon muzikore
Filmed:
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Si do të dukej një video nese ishte drejtuar nga një muzicient, plotësisht si një shprehje e një muzike të mirë, sesa e varur nga një kocent i një filmë bërsi? Dizajneri Jakob Trollback ndanë rezultatet e eksperimentit të tij në këtë form.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Unë jam duke punuar shumë me mocjone dhe animacjone,
00:16
and also I'm an old DJ and a musician.
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dhe gjithashtu unë jam një digjejë i vjeter dhe një muzikantë.
00:21
So, music videos are something that I always found interesting,
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Pra, videot muzikore janë diqka që unë gjithmon i kam konsideruar si interesante,
00:26
but they always seem to be so reactive.
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mirpo ato gjithashtu është dashur të duken disi reaktive.
00:28
So I was thinking, can you remove us as creators
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Pra unë isha duke menduar, a mundemi tv hiqemi ne si kreatorë
00:35
and try to make the music be the voice
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dhe të provojmë ta bejmë muziken si i takon zëri
00:39
and have the animation following it?
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dhe ti marrim animacjonet ta ndjekin atë?
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Pra me dy dizajnera, Tolga dhe Christina, në zyren time, ne morem një gjurmues --
00:50
many of you probably know it. It’s about 25 years old,
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ndoshta shumica prej jush e njehni atë. Ishte rreth 25 vjeq i vjetër,
00:53
and it's David Byrne and Brian Eno --
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dhe është David Byrne dhe Brian Eno --
00:56
and we did this little animation.
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dhe ne e bemë këtë animacjonë të vogel.
00:59
And I think that it's maybe interesting, also,
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Dhe unë mendoj se ndoshta është interesante gjithashtu,
01:02
that it deals with two problematic issues,
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e cila merret me dy qështje problematike,
01:05
which are rising waters and religion.
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të cilat rrisin ujin dhe religjionin.
01:26
Song: Before God destroyed the people on the Earth,
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Kënga: Përpara se zoti ti shkatrronte njerëzit në tokë,
01:31
he warned Noah to build an Ark.
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ai e paralajmoi Noah për të ndërtuar një mbulojë.
01:37
And after Noah built his Ark,
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Dhe pasi Noah ndërtoj mbulojen e tij,
01:41
I believe he told Noah to warn the people
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Unë besoj se ai i tregoj Noah për ti paralajmruar njerëzit
01:47
that they must change all their wicked ways
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që ata duhet patjeter ti ndërrojne të gjitha fitilat e tyre
01:51
before he come upon them and destroy them.
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përpara se ai të vij dhe ti shkatrroj ata.
01:57
And when Noah had done built his Ark,
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Dhe kur Noah përfundoj së ndertuari mbulojen e tij,
02:01
I understand that somebody began to rend a song.
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Unë e kutpoj se dikush filloj të rendis një këng.
02:10
And the song began to move on I understand like this.
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Dhe kënga filloj të lëvizte, pra unë e kuptova kështu.
02:23
And when Noah had done built his Ark ...
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Dhe kur Noah ka të përfunduar ndërtimin e mbuleses së tij ...
02:34
Move on ... In fact ... Concern ...
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Vazhdoni... faktikisht.. konkretishtë..
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Pra ata lodhen, vjen errësira dhe shiu; ata lagen dhe lodhen.
03:04
And then he went and knocked an old lady house.
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Dhe ai shkoj ti trokiste një zonjë të vjetër në shtëpi.
03:06
And old lady ran to the door and say, "Who is it?"
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Dhe zonja doli nga dera dhe tha, "Kush është?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jack tha, "Unë, mama-san, a mund të qëndrojme sonte këtu?
03:16
Because we’re far from home, we’re very tired."
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sepse ne jemi larg nga shtëpia, ne jemi shumë të lodhur."
03:24
And the old lady said, "Oh yes, come on in."
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Dhe zonja e vjetër tha, "Po sigurisht, ejani."
03:33
It was come dark and rain, will make you weary and tired.
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Kishte rën errësira dhe shiu, ishin laguar dhe lodhur shumë.
03:47
(Applause)
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(Duartrokitje)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com