TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback ridefinisce il video musicale
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Come apparirebbe un video musicale se fosse guidato dalla musica, puramente come espressione di una grande canzone, invece di essere plasmato dalla concezione di un regista? Il designer Jakob Trollback presenta i risultati del suo esperimento formale.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Lavoro molto col movimento e l'animazione
00:16
and also I'm an old DJ and a musician.
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sono anche un vecchio DJ e un musicista.
00:21
So, music videos are something that I always found interesting,
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Quindi i video musicali sono una cosa che mi ha sempre interessato,
00:26
but they always seem to be so reactive.
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ma sembrano sempre essere molto reattivi.
00:28
So I was thinking, can you remove us as creators
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Allora ho pensato, possiamo esimerci dall'essere creatori
00:35
and try to make the music be the voice
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e provare a far sì che la musica sia la voce
00:39
and have the animation following it?
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e farla seguire dall'animazione.
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Allora con due designers, Christina e Tolga, nel mio ufficio, abbiamo preso un pezzo musicale
00:50
many of you probably know it. It’s about 25 years old,
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che molti di voi probabilmente conoscono; ha circa 25 anni,
00:53
and it's David Byrne and Brian Eno --
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è di David Byrne e Brian Eno,
00:56
and we did this little animation.
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e abbiamo fatto questa piccola animazione.
00:59
And I think that it's maybe interesting, also,
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E io penso che forse sia anche molto interessante
01:02
that it deals with two problematic issues,
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che abbia a che vedere con due argomenti problematici,
01:05
which are rising waters and religion.
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che sono le inondazioni e la religione.
01:26
Song: Before God destroyed the people on the Earth,
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Prima che Dio distruggesse la gente sulla terra,
01:31
he warned Noah to build an Ark.
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avvertì Noè di costruire un'Arca.
01:37
And after Noah built his Ark,
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E dopo che Noè costruì l'Arca,
01:41
I believe he told Noah to warn the people
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credo abbia detto a Noè di avvertire la gente
01:47
that they must change all their wicked ways
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di cambiare i propri comportamenti malvagi
01:51
before he come upon them and destroy them.
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prima che Egli giungesse sopra di loro e li distruggesse.
01:57
And when Noah had done built his Ark,
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E quando Noè ebbe finito di costruire la sua Arca,
02:01
I understand that somebody began to rend a song.
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ho capito che qualcuno iniziò a dividere una canzone
02:10
And the song began to move on I understand like this.
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E la canzone iniziò a cambiare, io ho capito così.
02:23
And when Noah had done built his Ark ...
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E quando Noè ebbe finito di costruire la sua Arca...
02:34
Move on ... In fact ... Concern ...
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cambiare...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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E allora si stancano, sono scesi il buio e la pioggia; diventano stanchi ed esausti.
03:04
And then he went and knocked an old lady house.
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E allora lui andò a bussare alla casa di una vecchia signora.
03:06
And old lady ran to the door and say, "Who is it?"
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E la vecchia signora corse alla porta e chiese: "Chi è?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama disse: "Possiamo passare la notte qui?"
03:16
Because we’re far from home, we’re very tired."
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Poichè siamo lontani da casa, siamo molto stanchi."
03:24
And the old lady said, "Oh yes, come on in."
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E la vecchia disse: "Certo, entrate".
03:33
It was come dark and rain, will make you weary and tired.
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Erano scesi il buio e la pioggia, vi renderanno stanchi ed esausti.
03:47
(Applause)
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(Applausi)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com