TED2007
Jakob Trollback: A new kind of music video
جاکوب ترولبک، موزیک ویدئو را بازنگری می کند
Filmed:
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چی می شد اگر یک موزیک ویدئو توسط موسیقی هدایت میشد؟ صرفا به عنوان بیانی از آهنگ، به جای اینکه ایده های فیلمساز اون رو کارگردانی کنه. جاکوب ترولبک طراح، نتایج تجربه اش رو با دیگران به اشتراک میذاره.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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من با حرکت و انیمیشن خیلی سر و کار دارم
00:16
and also I'm an old DJ and a musician.
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و از قدیم DJ بودم و موزیسین هستم.
00:21
So, music videos are something that I always found interesting,
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موزیک ویدئوها همیشه برای من جذاب بودند،
00:26
but they always seem to be so reactive.
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ولی اونها همیشه خیلی واکنشی به نظر میان.
00:28
So I was thinking, can you remove us as creators
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فکر کردم، آیا میشه ما سازنده های ویدئو رو کنار گذاشت
00:35
and try to make the music be the voice
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و سعی کرد که خود موسیقی بیان کنه
00:39
and have the animation following it?
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و انیمیشن اون رو دنبال کنه.
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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بنابراین با دو تا طراح، کریستینا و تولگا، در دفتر من یک قطعه موسیقی رو انتخاب کردیم --
00:50
many of you probably know it. It’s about 25 years old,
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خیلی از شماها احتمالا این رو بشناسید؛ این آهنگ مال 25 سال قبله،
00:53
and it's David Byrne and Brian Eno --
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و دیوید بایرن (David Byrne) و برایان انو ( Brian Eno) اون رو ساختند --
00:56
and we did this little animation.
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و ما این انیمیشن کوتاه رو ساختیم.
00:59
And I think that it's maybe interesting, also,
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و فکر می کنم این قطعه از این جنبه هم جالبه
01:02
that it deals with two problematic issues,
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که به دو تا مسئله مشکل زا می پردازه،
01:05
which are rising waters and religion.
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که این مسائل، بالا آمدن آب و مذهب هست.
01:26
Song: Before God destroyed the people on the Earth,
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خداوند قبل از آنکه مردم روی زمین را نابود کند،
01:31
he warned Noah to build an Ark.
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به نوح اخطار داد که یک کشتی بسازد.
01:37
And after Noah built his Ark,
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بعد از آنکه نوح کشتی را ساخت،
01:41
I believe he told Noah to warn the people
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من مطمئنم که به نوح گفت که به مردم اخطار دهد
01:47
that they must change all their wicked ways
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که اونها باید روشهای پلیدشان را تغییر دهند
01:51
before he come upon them and destroy them.
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قبل از آنکه خداوند به حسابشان برسد و نابودشان کند.
01:57
And when Noah had done built his Ark,
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و زمانی که نوح کشتی را ساخته بود
02:01
I understand that somebody began to rend a song.
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می دانم که یک نفر شروع به آواز خواندن کرد.
02:10
And the song began to move on I understand like this.
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و این طور که من فهمیده ام، آواز به این شکل بوده است.
02:23
And when Noah had done built his Ark ...
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و زمانی که نوح کشتی را ساخت ...
02:34
Move on ... In fact ... Concern ...
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حرکت کن ...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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و آنها خسته شدند، تاریکی و باران آمد؛ آنها خسته و مانده شدند.
03:04
And then he went and knocked an old lady house.
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و بعد او رفت و بر درب خانه ی پیرزن کوفت.
03:06
And old lady ran to the door and say, "Who is it?"
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و پیرزن به سمت در دوید و پرسید: "چه کسی است؟"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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مادر جکسون لی پرسید: "میشه شب رو اینجا بمونیم؟"
03:16
Because we’re far from home, we’re very tired."
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"چون از خانه خیلی دور هستیم، خیلی خسته ایم."
03:24
And the old lady said, "Oh yes, come on in."
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و پیرزن گفت: "بله، بفرمایید داخل."
03:33
It was come dark and rain, will make you weary and tired.
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باران و تاریکی که بیاید، تو را خسته و مانده می کند.
03:47
(Applause)
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(تشویق)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com