TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback iš naujo sukuria muzikinį klipą
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Kaip atrodytų muzikiniai klipai, jeigu jie būtų surežisuoti pačios muzikos, tiesiog kaip geros dainos išraiška, o ne filmų kūrėjų koncepcijos? Dizaineris Jakob Trollback dalinasi tokio eksperimento rezultatais.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Aš labai daug dirbu su judesiais ir animacija
00:16
and also I'm an old DJ and a musician.
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ir taip pat esu senas DJ'ėjus ir muzikantas.
00:21
So, music videos are something that I always found interesting,
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Taigi muzikiniai klipai yra tai, kas mane visada domino,
00:26
but they always seem to be so reactive.
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bet jie visada atrodo tokie nuspėjami.
00:28
So I was thinking, can you remove us as creators
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Taigi aš pagalvojau, ar galima mus - kūrėjus - panaikinti
00:35
and try to make the music be the voice
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ir pamėginti muziką padaryti balsu
00:39
and have the animation following it?
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ir leisti animacijai jį sekti.
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Taigi mano biure su dviem dizaineriais, Christina ir Tolga, pasirinkome garso takelį --
00:50
many of you probably know it. It’s about 25 years old,
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dauguma iš Jūsų turbūt jį žinote, jis maždaug 25-erių metų senumo
00:53
and it's David Byrne and Brian Eno --
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ir jis David Byrne ir Brian Eno --
00:56
and we did this little animation.
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ir mes sukūrėme šią trumpą animaciją.
00:59
And I think that it's maybe interesting, also,
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Ir aš manau, kad gal taip pat idomu
01:02
that it deals with two problematic issues,
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jog animacija liečia du probleminius klausimus,
01:05
which are rising waters and religion.
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tai kylantis vandens lygis ir religija.
01:26
Song: Before God destroyed the people on the Earth,
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Prieš Dievui sunaikinant žemės žmones,
01:31
he warned Noah to build an Ark.
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jis įspėjo Nojų, kad jis pastatytų Arką.
01:37
And after Noah built his Ark,
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Ir kai Nojus pastatė Arką,
01:41
I believe he told Noah to warn the people
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aš tikiu, kad jis pasakė Nojui įspėti žmones,
01:47
that they must change all their wicked ways
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kad jie turi pakeisti savo negandas nešančius įpročius
01:51
before he come upon them and destroy them.
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kol Jis neatėjo ir jų nesunaikino.
01:57
And when Noah had done built his Ark,
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Ir kai Nojus baigė statyti savo Arką,
02:01
I understand that somebody began to rend a song.
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aš manau, kad kažkas užtraukė dainą.
02:10
And the song began to move on I understand like this.
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Ir daina pradėjo sklisti, aš suprantu šitaip.
02:23
And when Noah had done built his Ark ...
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Ir kai Nojus baigė statyti savo Arką...
02:34
Move on ... In fact ... Concern ...
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pasklido...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Taigi jie pavargo, atėjo tamsa ir lietus; jie nusikamavo ir pavargo.
03:04
And then he went and knocked an old lady house.
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Ir tada jis nuėjo ir pasibeldė į senos moteriškės duris.
03:06
And old lady ran to the door and say, "Who is it?"
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Ir sena moteriškė pribėgo prie durų ir paklausė: "Kas ten?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama atsakė: "Ar galime čia praleisti naktį?"
03:16
Because we’re far from home, we’re very tired."
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"Nes mūsų namai labai toli, mes labai pavargę."
03:24
And the old lady said, "Oh yes, come on in."
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Ir sena moteriškė atsakė: "O taip, užeikite."
03:33
It was come dark and rain, will make you weary and tired.
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Jau buvo sutemę ir lijo, iškamuos ir išvargins.
03:47
(Applause)
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(Plojimai)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com