ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback 對音樂錄影帶的新看法

Filmed: 2007-03-03

Readability: 2.8

536,395 views

如果一部音樂電視作品不是用來表達導演想傳遞的一個概念而是純粹詮釋音樂本身，會如何演繹呢？身為設計師的Jakob Trollback 和我們一起來分享他的創作。

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m working加工 a lot with motion運動 and animation動畫,

0

0

4000

我的工作和電影與動畫息息相關。

00:16

and also也 I'm an old舊 DJDJ and a musician音樂家.

1

4000

5000

而我也是一名音樂人，又是一個經驗老道的DJ 。

00:21

So, music音樂 videos視頻 are something that I always found發現 interesting有趣,

2

9000

5000

所以我對音樂錄影帶總是頗有想法。

00:26

but they always seem似乎 to be so reactive反應.

3

14000

2000

但音樂錄影帶往往都一陳不變。

00:28

So I was thinking思維, can you remove去掉 us as creators創作者

4

16000

7000

因此我想要發揮創意

00:35

and try to make the music音樂 be the voice語音

5

23000

4000

讓音樂錄影帶以音樂本身為主

00:39

and have the animation動畫 following以下 it?

6

27000

3000

再配上動畫畫面

00:42

So with two designers設計師, Tolga託加 and Christina克里斯蒂娜, at my office辦公室, we took拿 a track跟踪 --

7

30000

8000

我有另外兩個設計師夥伴Christina和Tolga 我們在我的工作室裡製作了一首曲子--

00:50

many許多 of you probably大概 know it. It’s about 25 years年份 old舊,

8

38000

3000

你們其中可能有人曾經聽過這首歌；這首歌是25年前的老歌，

00:53

and it's David大衛 Byrne拜恩 and Brian布賴恩 Eno伊諾 --

9

41000

3000

演唱人是David Byrne 和Brian Eno

00:56

and we did this little animation動畫.

10

44000

3000

– 而我們為這首歌製作了動畫。

00:59

And I think that it's maybe interesting有趣, also也,

11

47000

3000

我覺得這首歌有趣的地方在於

01:02

that it deals交易 with two problematic問題 issues問題,

12

50000

3000

它有關於了二個議題

01:05

which哪一個 are rising升起 waters水域 and religion宗教.

13

53000

5000

海平面上升以及宗教信仰。

01:26

Song歌曲: Before God destroyed銷毀 the people on the Earth地球,

14

74000

5000

在上帝摧毀地球上的人類之前，

01:31

he warned警告 Noah諾亞 to build建立 an Ark方舟.

15

79000

4000

它通知諾亞建造了一艘方舟。

01:37

And after Noah諾亞 built內置 his Ark方舟,

16

85000

4000

在諾亞造完方舟之後

01:41

I believe he told Noah諾亞 to warn警告 the people

17

89000

6000

上帝要諾亞警告人類

01:47

that they must必須 change更改 all their其 wicked邪惡 ways方法

18

95000

4000

改變所有的惡行，

01:51

before he come upon上 them and destroy破壞 them.

19

99000

5000

在上帝降臨毀滅之前。

01:57

And when Noah諾亞 had doneDONE built內置 his Ark方舟,

20

105000

4000

諾亞造完方舟之後，

02:01

I understand理解 that somebody誰 began開始 to rend裂 a song歌曲.

21

109000

9000

有一首歌開始被人傳唱。

02:10

And the song歌曲 began開始 to move移動 on I understand理解 like this.

22

118000

7000

這首歌是這樣被傳唱著

02:23

And when Noah諾亞 had doneDONE built內置 his Ark方舟 ...

23

131000

3000

諾亞造完方舟後

02:34

Move移動 on ... In fact事實 ... Concern關心 ...

24

142000

1000

繼續前進

02:54

So they get tired累, has come dark黑暗 and rain雨; they get weary厭倦 and tired累.

25

162000

7000

他們累了;黑暗風雨來襲，他們疲憊不已。

03:04

And then he went去 and knocked被撞 an old舊 lady淑女 house屋.

26

172000

2000

來到老婦人的家，敲敲門。

03:06

And old舊 lady淑女 ran跑 to the door門 and say, "Who is it?"

27

174000

6000

老婦人問道：“誰啊？”

03:13

Jack插口 say, "Me, Mama-san媽媽-SAN, could we spend花 the night here?

28

181000

3000

Jackson Lee Mama 說：“可以讓我們在此過一夜嗎？”

03:16

Because we’re回覆 far遠 from home, we’re回覆 very tired累."

29

184000

4000

我們從很遠來，我們已經走得疲累。”

03:24

And the old舊 lady淑女 said, "Oh yes, come on in."

30

192000

3000

老婦人說：“當然可以，請進吧。”

03:33

It was come dark黑暗 and rain雨, will make you weary厭倦 and tired累.

31

201000

8000

那時天黑落雨，這讓人感到疲憊不已。

03:47

(Applause掌聲)

32

215000

2000

（掌聲）

Translated by Ken Hsu
Reviewed by Dennis Lin

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback 對音樂錄影帶的新看法 | TED Talk | TED.com