TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback repensa o videoclipe
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Como seria um videoclipe se ele fosse dirigido pela música, puramente como uma expressão de uma ótima música, ao invés de ser guiado pela idéia de um diretor? O designer Jakob Trollback mostra o resultado de seu experimento no formato.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Estou trabalhando muito com movimento e animação
00:16
and also I'm an old DJ and a musician.
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e também sou um DJ velho e um músico.
00:21
So, music videos are something that I always found interesting,
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Então, eu sempre achei videoclipes interessantes,
00:26
but they always seem to be so reactive.
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mas eles sempre parecem ser muito reativos.
00:28
So I was thinking, can you remove us as creators
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Então pensei, será que podemos nos remover como criadores
00:35
and try to make the music be the voice
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e tentar fazer a música ser a voz
00:39
and have the animation following it?
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e fazer com que a animação a siga?
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Então, com dois designers, Christina and Tolga, no meu escritório, nós escolhemos uma faixa --
00:50
many of you probably know it. It’s about 25 years old,
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muitos de vocês provavelmente conhecem; ela tem cerca de 25 anos,
00:53
and it's David Byrne and Brian Eno --
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e é de David Byrne e de Brian Eno --
00:56
and we did this little animation.
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e nós fizemos essa pequena animação.
00:59
And I think that it's maybe interesting, also,
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E eu acho que talvez seja interessante também
01:02
that it deals with two problematic issues,
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que ela lida com duas questões problemáticas,
01:05
which are rising waters and religion.
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que são a elevação do nível de água dos mares e religião.
01:26
Song: Before God destroyed the people on the Earth,
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Antes de Deus destruir as pessoas na Terra,
01:31
he warned Noah to build an Ark.
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Ele avisou Noé para que construísse uma arca.
01:37
And after Noah built his Ark,
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E depois que Noé construiu a arca,
01:41
I believe he told Noah to warn the people
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acho que ele disse para Noé avisar as pessoas
01:47
that they must change all their wicked ways
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que elas deviam mudar suas vidas desregradas
01:51
before he come upon them and destroy them.
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antes de Ele descer à Terra e destruí-la.
01:57
And when Noah had done built his Ark,
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E quando Noé concluiu a construção de sua arca,
02:01
I understand that somebody began to rend a song.
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eu acho que alguém começou a compor uma música.
02:10
And the song began to move on I understand like this.
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E essa música começou a tomar forma como algo assim.
02:23
And when Noah had done built his Ark ...
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E quando Noé concluiu a construção de sua arca ...
02:34
Move on ... In fact ... Concern ...
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continuando ...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Então eles se cansaram, ficou escuro e choveu; eles ficaram cansados, exaustos.
03:04
And then he went and knocked an old lady house.
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E então ele veio e bateu na porta da velha senhora.
03:06
And old lady ran to the door and say, "Who is it?"
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E a senhora correu até a porta e disse: "Quem é?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama disse: "Podemos passar a noite aqui?"
03:16
Because we’re far from home, we’re very tired."
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"Porque estamos longe de casa, estamos muito cansados."
03:24
And the old lady said, "Oh yes, come on in."
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E a velha disse: "Mas é claro, vamos entrando."
03:33
It was come dark and rain, will make you weary and tired.
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Havia ficado escuro e chovia, fará com que fiquem cansados, exaustos.
03:47
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com