TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
マッケンナ・ポープ: 変化を起こすには-身近なところから
Filmed:
Readability: 3.6
1,022,732 views
マッケンナ・ポープの弟は料理が大好き。しかし、イージー・ベイク・オーブンを使うかどうか悩んでいました。なぜなら、それは女の子向けのおもちゃだったからです。13歳のポープはインターネット上で署名活動を始め、米国の玩具会社ハズブロに対し、ピンクや紫などの色使いをやめ、テレビCMでも男の子を起用するよう訴えました。ポープは性別を選ばないおもちゃを誕生させた実例を挙げ、非力だと感じているすべての子供たちに行動を起こすよう呼びかけます。
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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マッケンナ・ポープ 14歳です
00:15
and when I was 13, I convinced
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13歳のときに
00:17
one of the largest toy companies,
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世界有数のおもちゃメーカー
00:18
toymakers, in the world, Hasbro,
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ハズブロにお願いをしたの
00:21
to change the way that they marketed
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ある人気商品の売り込み方法を
00:23
one of their most best-selling products.
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変えて欲しいって
00:25
So allow me to tell you about it.
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今日は その話をするわ
00:26
So I have a brother, Gavin.
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私にはギャヴィンという弟がいるの
00:28
When this whole shebang happened, he was four.
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ことの始まりは 彼が4歳のとき
00:30
He loved to cook.
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料理が大好きな弟は
00:32
He was always getting ingredients out of the fridge
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いつも冷蔵庫にあるものを取り出しては
00:34
and mixing them into these, needless to say,
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色々混ぜ合わせて料理してた
00:36
uneatable concoctions,
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まあ当然食べられないんだけど
00:38
or making invisible macaroni and cheese.
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マカロニチーズでも作っていたのかも
00:41
He wanted to be a chef really badly.
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シェフになりたくて仕方ないみたいだった
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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そんな子供がもらって 一番嬉しいものといえば
00:47
than an Easy-Bake Oven. Right?
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イージー・ベイク・オーブンしかないでしょ？
00:49
I mean, we all had those when we were little.
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みんなにもそういうのがあったはず
00:51
And he wanted one so badly.
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弟にとってはそのオーブンだったの
00:53
But then he started to realize something.
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でもそれから あることに気付いた
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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イージー・ベイク・オーブンのCMや パッケージを見ると
01:00
Hasbro marketed them specifically to girls.
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ハズブロは明らかに女の子だけに売り込みをしてる
01:03
And the way that they did this
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だってパッケージやCMには
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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女の子しか出てこないし
01:07
and there would be flowery prints all over the ovens
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オーブンも全体が花柄になっていて
01:10
and it would be in bright pink and purple,
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色は鮮やかなピンクや紫
01:13
very gender-specific colors to females, right?
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まさに女の子向けって感じでしょ？
01:16
So it kind of was sending a message
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だから こんな風に言われてる気分になる
01:19
that only girls are supposed to cook; boys aren't.
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「料理は女の子がするもので 男の子はしない」
01:22
And this discouraged my brother a lot.
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弟はすごくがっかりしていたわ
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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シェフになるなんて考えちゃだめだと感じたの
01:27
because that was something that girls did.
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だって女の子がするものだから
女の子はするけど 男の子はしない
01:29
Girls cooked; boys didn't,
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女の子はするけど 男の子はしない
01:30
or so was the message that Hasbro was sending.
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ハズブロからはそんなメッセージを感じた
01:33
And this got me thinking,
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そして私は考えたの
01:35
God, I wish there was a way that I could change this,
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「ああ これを変える方法はないかしら
01:37
that could I have my voice heard by Hasbro
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ハズブロに声が届くなら
01:40
so I could ask them and tell them
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間違ったことをしてるって教えて
01:42
what they were doing wrong
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01:43
and ask them to change it.
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改善してってお願いするのに」
01:44
And that got me thinking about a website
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そして あるウェブサイトを思い出したの
01:46
that I had learned about a few months prior
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数か月前に知ったばかりの
01:48
called Change.org.
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チェンジ・ドット・オーグのこと
01:49
Change.org is an online petition-sharing platform
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オンラインの署名プラットフォームで
01:53
where you can create a petition and share it
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嘆願書をつくれるの
01:55
across all of these social media networks,
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そしてソーシャル・メディア・ネットワークを使って共有できる
01:57
through Facebook, through Twitter,
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たとえばフェイスブックにツイッター
01:59
through YouTube, through Reddit, through Tumblr,
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ユーチューブ レディット タンブラー
02:00
through whatever you can think of.
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思いつく限りどれでも
02:02
And so I created a petition
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だから嘆願書をつくったわ
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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そしてユーチューブを使って考えを広めたの
02:07
basically asking Hasbro
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ハズブロに売り込み方を変えてほしいって
02:09
to change the way that they marketed it,
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ＣＭやパッケージに男の子も起用して
02:11
in featuring boys in the commercials, on the boxes,
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02:14
and most of all creating them
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性別に偏りのない色の
02:16
in less gender-specific colors.
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製品を作ってほしいって
02:19
So this petition started to take off --
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そして この活動は軌道に乗り始めた
02:23
humongously fast, you have no idea.
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予想もできないくらい とてつもない速さで
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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国内のいろんな報道機関からインタビューを受けたわ
02:29
and press outlets, and it was amazing.
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もうびっくり
02:33
In three weeks, maybe three and a half,
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3週間 いえ 3週間と半分くらいだったかしら
02:35
I had 46,000 signatures on this petition.
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４万６千もの署名が集まったの
02:40
(Applause)
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（拍手）
02:42
Thank you.
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ありがとう
02:44
So, needless to say, it was crazy.
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信じられないわよね
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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そしてついに ハズブロが自ら 私を本社に招待してくれたの
02:51
so they could go and unveil
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そして私に
02:53
their new Easy-Bake Oven product to me
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新しいイージー・ベイク・オーブンを見せてくれた
02:55
in black, silver and blue.
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黒や シルバーや 青色の
02:57
It was literally one of the best moments of my life.
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間違いなく 人生で最高の瞬間だったわ
03:00
It was like "Willy Wonka and the Chocolate Factory."
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まるで『チャーリーとチョコレート工場』の世界
03:02
That thing was amazing.
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本当に素晴らしい瞬間だった
03:04
What I didn't realize at the time, however,
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でもその時 私は気付いてなかったの
03:06
was that I had become an activist,
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自分が活動家になったってことに
03:08
I could change something,
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何かを変えることができた
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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子供なのに 子供である私の声が
03:12
my voice mattered, and your voice matters too.
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大きな影響力を持った あなたの声だってそう
03:15
I want to let you know it's not going to be easy,
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ただ そんな簡単にはいかないわ
03:17
and it wasn't easy for me,
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私がそうだったから
03:18
because I faced a lot of obstacles.
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困難もたくさんあった
03:21
People online, and sometimes even in real life,
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インターネット上や 実生活でさえ
03:24
were disrespectful to me and my family,
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私や家族を蔑む人たちがいたの
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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すべてが時間の無駄って言われた
03:30
and it really discouraged me.
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すごく落ち込んだわ
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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実はいくつか紹介したいの だって一番の仕返しは
03:35
than displaying their idiocy?
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その愚かさを見世物にしてやることじゃない？
03:37
So, let's see.
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では まず
03:39
From user name Liquidsore29 --
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ユーザーネーム リキッドソード29さん
03:42
interesting user names we have here—
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面白い名前だこと
03:44
"Disgusting liberal moms making their sons gay."
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「子供をゲイにするような自由主義には反吐が出る」
03:50
Liquidsore29, really? Really? Okay.
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これ 本気で言ってんの？ まあいいわ
03:52
How about from Whiteboy77AGS:
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次 ホワイトボーイ77AGSさん
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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「イチャモンをつけたがる奴はいつの時代にもいる」
04:00
From Jeffrey Gutierrez:
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ジェフリー・グティエレスさん
04:03
"OMG, shut up. You just want money and attention."
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「黙れ！金と注目を集めたいだけだろう」
04:06
So it was comments like these
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こういったコメントが寄せられて
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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変化を起こすことを 諦めそうになった
04:11
because I thought, people don't care,
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だって思ったの 「誰も気にしてないんだ
04:13
people think it's a waste of time,
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ただ時間の無駄って思ってる
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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みんなが私や家族を 軽蔑したような目で見るんだわ」って
04:19
It hurt me, and it made me think,
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胸が痛かった そして考えたの
04:22
what's the point of making change in the future?
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「変化を起こす意味なんてあるの？」
04:24
But then I started to realize something.
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でも だんだん こう思えてきた
04:27
Haters gonna hate.
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言いたい奴には言わせとけ
04:29
Come on, say it with me. One, two, three:
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さあみんな 一緒に！１ ２ ３
04:31
Haters gonna hate.
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言いたい奴には言わせとけ！
04:34
So let your haters hate,
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そう 好きに言わせとけばいいのよ！
04:36
you know what, and make your change,
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あなたも変化を起こして
04:37
because I know you can.
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絶対にできるから
04:39
I look out into this crowd,
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こんなに大勢
04:40
and I see 400 people
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400人ものひとがここに来たんだもの
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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どうしたら変化を起こせるのかを 知りたいという理由でね
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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あなたにもできるわ 家でこれを見ているあなたもそう
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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できることがたくさんあるし
信じているものだってたくさんあるでしょう
信じているものだってたくさんあるでしょう
04:52
and you can trade it across all these social media,
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そして意見を交換していくの
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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フェイスブックやツイッター
ユーチューブ レディット タンブラー
ユーチューブ レディット タンブラー
04:58
through whatever else you can think of.
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思いつく限り何でも使って
05:00
And you can make that change.
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そうすれば変えられる
05:01
You can take what you believe in
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自分が信じるものを掲げて
05:03
and turn it into a cause and change it.
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それをもとに 変化を起こすの
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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今日 色々な話の中で出てきた「ひらめき」
05:08
you can use that spark that you have within you
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あなたの中にあるその「ひらめき」を使って
05:11
and turn it into a fire.
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変化の火を灯そう
05:12
Thank you.
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ありがとう
05:14
(Applause)
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（拍手）
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com