TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
麦肯娜·波普: 麦肯娜·波普-想成为行动派吗？ 从改变你的玩具做起吧！
Filmed:
Readability: 3.6
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麦肯娜·波普的小弟弟热爱烹饪，但是他却不敢用玩具公司的简易烤箱-因为这是女孩子的玩具。因此，13岁的波普在网上发出请愿书，建议美国玩具制造商“孩之宝”公司更改粉紫色主题的烤箱并且在这个玩具的电视广告里加上男孩子。 在这场鼓舞人心的演讲中， 波普成功的说服了玩具公司做出了中性色彩的玩具并且给所有觉得自己缺乏力量的小孩子做出了一个振奋人心的榜样。
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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我叫麦肯娜·波普 今年14岁
00:15
and when I was 13, I convinced
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在我十三岁的时候 我成功地说服了
00:17
one of the largest toy companies,
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世界上最大的
00:18
toymakers, in the world, Hasbro,
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玩具公司之一“孩之宝“[Hasbro]
00:21
to change the way that they marketed
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改变了他们对其最畅销玩具的
00:23
one of their most best-selling products.
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营销策略
00:25
So allow me to tell you about it.
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也就是我要讲给大家的故事
00:26
So I have a brother, Gavin.
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我有个弟弟叫嘉文
00:28
When this whole shebang happened, he was four.
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这整件事儿发生的时候他才四岁
00:30
He loved to cook.
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嘉文很喜欢做饭
00:32
He was always getting ingredients out of the fridge
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他常常从冰箱里拿出各种食材
00:34
and mixing them into these, needless to say,
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把他们搅合成...呃 不用说
00:36
uneatable concoctions,
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乱七八糟的东西
00:38
or making invisible macaroni and cheese.
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有时候他会假装自己在做通心粉和起司
00:41
He wanted to be a chef really badly.
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嘉文真的很想当一个厨师
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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于是我就想 对于一个想作大厨的小朋友来说
00:47
than an Easy-Bake Oven. Right?
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还有什么是比一个简易烤箱更好的礼物呢！不是吗？
00:49
I mean, we all had those when we were little.
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我是说 我们小时候都曾经有过类似的经历
00:51
And he wanted one so badly.
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而且我弟弟真的很想要一个
00:53
But then he started to realize something.
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但是紧接着他发现
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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所有”孩之宝“所有简易烤箱的广告和包装
01:00
Hasbro marketed them specifically to girls.
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都是专门为女孩设计的
01:03
And the way that they did this
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他们的广告和产品包装盒上
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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只会出现女孩子们
01:07
and there would be flowery prints all over the ovens
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烤箱布满了花朵图案
01:10
and it would be in bright pink and purple,
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而且花朵也会是亮粉和紫色
01:13
very gender-specific colors to females, right?
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非常女孩子的颜色 不是吗？
01:16
So it kind of was sending a message
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它好像在传递一个信息
01:19
that only girls are supposed to cook; boys aren't.
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只有女孩子才可以喜爱厨艺 男孩子不可以
01:22
And this discouraged my brother a lot.
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这点让我的小弟弟颇受打击
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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他甚至觉得自己不应该梦想成为厨师
01:27
because that was something that girls did.
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因为这是女孩子才想要做的事情
01:29
Girls cooked; boys didn't,
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女孩子才做饭呢 这不是男孩子的事情
01:30
or so was the message that Hasbro was sending.
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或者说 这是 ”孩之宝“公司所传递的信息
01:33
And this got me thinking,
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于是我就想
01:35
God, I wish there was a way that I could change this,
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天哪 我真希望我可以改变这件事
01:37
that could I have my voice heard by Hasbro
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我可以不可以让”孩之宝“知道我的想法
01:40
so I could ask them and tell them
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这样我就可以告诉他们
01:42
what they were doing wrong
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这样的营销策略是不对的
01:43
and ask them to change it.
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需要改变
01:44
And that got me thinking about a website
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于是我想到了几个月前
01:46
that I had learned about a few months prior
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我看见的一个网站
01:48
called Change.org.
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名字叫做change.org
01:49
Change.org is an online petition-sharing platform
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change.org是一个网上分享各种请愿的平台
01:53
where you can create a petition and share it
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在这里你可以发表自己的请愿并且
01:55
across all of these social media networks,
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在各种社交网络上分享
01:57
through Facebook, through Twitter,
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包括facebook和twitter
01:59
through YouTube, through Reddit, through Tumblr,
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通过Youtube, Reddit和Tumblr
02:00
through whatever you can think of.
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以及各种你能够想到的平台
02:02
And so I created a petition
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因此我发表了自己的请愿书
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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并且在youtube上加上了一个视频
02:07
basically asking Hasbro
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请”孩之宝“
02:09
to change the way that they marketed it,
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考虑改变自己的市场营销策略
02:11
in featuring boys in the commercials, on the boxes,
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在广告和包装盒上出现男孩
02:14
and most of all creating them
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并且最重要的是设计它们时
02:16
in less gender-specific colors.
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采用一些更为中性的颜色。
02:19
So this petition started to take off --
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令我吃惊的是我的请愿书
02:23
humongously fast, you have no idea.
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超级快的得到了重视
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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我马上受到了国内新闻媒体
02:29
and press outlets, and it was amazing.
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和出版业的各种采访 真是棒极了
02:33
In three weeks, maybe three and a half,
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在短短的三周到三周半的时间
02:35
I had 46,000 signatures on this petition.
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我的请愿书收到了46,0000的支持签名
02:40
(Applause)
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掌声
02:42
Thank you.
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谢谢大家
02:44
So, needless to say, it was crazy.
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所以 不用说 这真的很疯狂
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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最后 ”孩之宝“邀请我去了公司总部
02:51
so they could go and unveil
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向我展示了他们的
02:53
their new Easy-Bake Oven product to me
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最新简易烤箱产品
02:55
in black, silver and blue.
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三种颜色： 白色 银色和蓝色
02:57
It was literally one of the best moments of my life.
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这绝对是我一生中最棒的时刻之一
03:00
It was like "Willy Wonka and the Chocolate Factory."
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简直就像”查理和巧克力工厂“
03:02
That thing was amazing.
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一样奇妙美好
03:04
What I didn't realize at the time, however,
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但是在那一时刻我并没有注意到
03:06
was that I had become an activist,
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我成为了一个活跃分子
03:08
I could change something,
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我可以改变一些事情
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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即使我是个小孩子 或者说 连我这样的小孩子
03:12
my voice mattered, and your voice matters too.
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的呼声都会被关注 那么你们的一定也可以
03:15
I want to let you know it's not going to be easy,
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我还想让大家知道这件事情并不简单
03:17
and it wasn't easy for me,
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之前对我来说也不简单
03:18
because I faced a lot of obstacles.
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因为我也经历了重重困难
03:21
People online, and sometimes even in real life,
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网民甚至真实生活中的人
03:24
were disrespectful to me and my family,
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因此对我和我的家庭表示不尊重
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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埋怨这整件事情都是浪费时间
03:30
and it really discouraged me.
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我也曾一度非常沮丧
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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事实上 我可以举出几个给大家看
03:35
than displaying their idiocy?
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因为还有什么比在这里展示他们的愚蠢更棒的回击呢？
03:37
So, let's see.
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来 我们看看
03:39
From user name Liquidsore29 --
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用户名Liquidsore29 (口疮29）-
03:42
interesting user names we have here—
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这个用户名真有趣-
03:44
"Disgusting liberal moms making their sons gay."
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他说：”恶心的自由主义妈妈把儿子弄地这么娘娘腔“
03:50
Liquidsore29, really? Really? Okay.
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Liquidsore29真的吗？好吧
03:52
How about from Whiteboy77AGS:
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那我们来看看Whiteboy77AGS说的
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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”总有人关心一些屁事”。
04:00
From Jeffrey Gutierrez:
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这位 Jeffrey Gutierrez说
04:03
"OMG, shut up. You just want money and attention."
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”看在上帝份上闭嘴吧 你只是想要钱和关注度“
04:06
So it was comments like these
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诸如此类的评论
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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让我在改变未来而努力的路上非常泄气
04:11
because I thought, people don't care,
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因为我觉得 大家根本不在乎
04:13
people think it's a waste of time,
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大家觉得这是浪费时间
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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人们将会不尊重我的家人
04:19
It hurt me, and it made me think,
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我很受伤 于是我开始思考
04:22
what's the point of making change in the future?
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试图改变未来的目的是什么？
04:24
But then I started to realize something.
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但是我马上意识到
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Haters gonna hate.
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因为那些仇恨者永远无法改变
04:29
Come on, say it with me. One, two, three:
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大家跟我说一遍，一，二，三：
04:31
Haters gonna hate.
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那些仇恨者永远无法改变
04:34
So let your haters hate,
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所以让恨你的人恨去吧
04:36
you know what, and make your change,
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知道么 做出你的改变
04:37
because I know you can.
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因为我知道你可以
04:39
I look out into this crowd,
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我看向这个人群
04:40
and I see 400 people
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我看见400个人
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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是因为想知道如何改变这个世界而来的
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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我知道你们都可以做到 包括在家收看的各位也可以
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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因为你有足够的能力和信念
04:52
and you can trade it across all these social media,
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并且你可以利用所有的社交网络
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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通过 Facebook Twitter YouTube Reddit和Tumblr这些平台
04:58
through whatever else you can think of.
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以及任何你可以想到的方法和途径
05:00
And you can make that change.
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你一定可以成功
05:01
You can take what you believe in
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你可以坚持自己的信念
05:03
and turn it into a cause and change it.
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把变成一项事业做出你想要的改变
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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今天所有你在讲座中听到灵光一现的火花
05:08
you can use that spark that you have within you
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你可以将你拥有的那个火花
05:11
and turn it into a fire.
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变成熊熊火焰
05:12
Thank you.
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谢谢大家
05:14
(Applause)
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掌声
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com