TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
McKeena Pope: Chcete byť aktivistom? Začnite s hračkami
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1,022,732 views
Mladší brat McKeeny Pope veľmi rád varil, ale bál sa používať Rúru Easy-Bake, lebo to bola hračka pre dievčatá. Tak vo veku 13 rokov Pope vytvorila online petíciu namierenú na amerického výrobcu hračiek Hasbro. V nej žadala, aby zmenili ružovo-fialovú farebnú schému tejto klasickej hračky a aby vo svojich televíznych reklamách mali aj chlapcov. Pope povzbudivo obhajuje hračky, ktoré sú neutrálne z hľadiska pohlavia, a burcujúco vyzýva k akcii deti, ktoré sa cítia bezmocne.
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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Volám sa McKeena Pope. Mám 14 rokov.
00:15
and when I was 13, I convinced
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Keď som mala 13, presvedčila som
00:17
one of the largest toy companies,
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jedného z najväčších výrobcov hračiek
00:18
toymakers, in the world, Hasbro,
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na svete, Hasbro,
00:21
to change the way that they marketed
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aby zmenili spôsob, akým predávajú
00:23
one of their most best-selling products.
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jeden z ich najpredávanejších produktov.
00:25
So allow me to tell you about it.
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Dovoľte mi vám o tom povedať.
00:26
So I have a brother, Gavin.
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Mám brata, volá sa Gavin.
00:28
When this whole shebang happened, he was four.
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Keď sa toto všetko premlelo, mal štyri roky.
00:30
He loved to cook.
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Veľmi rád varil.
00:32
He was always getting ingredients out of the fridge
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Stále vyťahoval suroviny z chladničky
00:34
and mixing them into these, needless to say,
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a miešal ich do všelijakých
00:36
uneatable concoctions,
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nejedlých odvarov,
00:38
or making invisible macaroni and cheese.
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alebo varil neviditeľné cestoviny so syrom.
00:41
He wanted to be a chef really badly.
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Veľmi chcel byť šéfkuchárom.
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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A tak čo je lepšie pre také dieťa
00:47
than an Easy-Bake Oven. Right?
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než Rúra Easy-Bake?
00:49
I mean, we all had those when we were little.
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Ako deti sme ich všetci mali.
00:51
And he wanted one so badly.
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On jednu veľmi chcel.
00:53
But then he started to realize something.
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Ale potom si niečo uvedomil.
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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V reklamách a na krabiciach od Rúry Easy-Bake
01:00
Hasbro marketed them specifically to girls.
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ich Hasbro určoval výhradne dievčatám.
01:03
And the way that they did this
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A robili to tak,
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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že na krabiciach a v reklamách uvádzali iba dievčatá,
01:07
and there would be flowery prints all over the ovens
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rúry mali všade kvetinové potlače,
01:10
and it would be in bright pink and purple,
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a boli v jasných ružových a fialových farbách,
01:13
very gender-specific colors to females, right?
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ktoré sú veľmi špecifické ženskému pohlaviu.
01:16
So it kind of was sending a message
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Toto všetko naznačovalo,
01:19
that only girls are supposed to cook; boys aren't.
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že iba dievčatá majú variť, chlapci nie.
01:22
And this discouraged my brother a lot.
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Veľmi to odradilo môjho brata.
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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Myslel si, že nemôže chcieť byť šéfkuchárom,
01:27
because that was something that girls did.
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pretože to je pre dievčatá.
01:29
Girls cooked; boys didn't,
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Dievčatá varia, chlapci nie,
01:30
or so was the message that Hasbro was sending.
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alebo taký bol Hasbrov odkaz.
01:33
And this got me thinking,
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Toto ma priviedlo k myšlienke.
01:35
God, I wish there was a way that I could change this,
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Keby sa to len dalo zmeniť,
01:37
that could I have my voice heard by Hasbro
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keby ma v Hasbro vypočuli, aby
01:40
so I could ask them and tell them
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som im mohla povedať,
01:42
what they were doing wrong
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čo robia nesprávne
01:43
and ask them to change it.
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a požiadať ich, aby to zmenili.
01:44
And that got me thinking about a website
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Spomenula som si na webstránku,
01:46
that I had learned about a few months prior
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o ktorej som sa dozvedela niekoľko mesiacov predtým.
01:48
called Change.org.
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Volá sa change.org.
01:49
Change.org is an online petition-sharing platform
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Change.org je online platforma pre zdieľanie petícií
01:53
where you can create a petition and share it
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kde môžete vytvoriť petíciu a zdieľať ju
01:55
across all of these social media networks,
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v rámci sociálnych sietí,
01:57
through Facebook, through Twitter,
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na Facebooku, Twitteri,
01:59
through YouTube, through Reddit, through Tumblr,
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na YouTube, Reddit, Tumblr,
02:00
through whatever you can think of.
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kdekoľvek len chcete.
02:02
And so I created a petition
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Tak som vytvorila petíciu
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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a pridala YouTube video,
02:07
basically asking Hasbro
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v ktorom som žiadala Hasbro,
02:09
to change the way that they marketed it,
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aby zmenili spôsob, akým tú rúru predávali,
02:11
in featuring boys in the commercials, on the boxes,
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aby mali v reklamách a na krabiciach chlapcov,
02:14
and most of all creating them
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a aby vyrábali rúry vo farbách,
02:16
in less gender-specific colors.
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ktoré by boli menej špecifické z hľadiska pohlavia.
02:19
So this petition started to take off --
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Petícia sa začala šíriť
02:23
humongously fast, you have no idea.
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neuveriteľne rýchlo, neviete si to predstaviť.
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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Národné televízie so mnou robili rozhovory
02:29
and press outlets, and it was amazing.
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aj noviny, a bolo to úžasné.
02:33
In three weeks, maybe three and a half,
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V priebehu troch týždňov, možno o tri a pol,
02:35
I had 46,000 signatures on this petition.
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som získala 46,000 podpisov.
02:40
(Applause)
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(Potlesk)
02:42
Thank you.
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Ďakujem.
02:44
So, needless to say, it was crazy.
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Bolo to neskutočné.
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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Nakoniec ma aj Hasbro pozvali na ich ústredie,
02:51
so they could go and unveil
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aby mi mohli ukázať
02:53
their new Easy-Bake Oven product to me
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ich novú Rúru Easy-Bake,
02:55
in black, silver and blue.
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v čiernej, striebornej a modrej farbe.
02:57
It was literally one of the best moments of my life.
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Bol to jeden z najlepších okamihov môjho života.
03:00
It was like "Willy Wonka and the Chocolate Factory."
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Bolo to ako "Willy Wonka a Továreň na Čokoládu"
03:02
That thing was amazing.
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Bolo to úžasné.
03:04
What I didn't realize at the time, however,
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Vtedy som si ešte neuvedomila,
03:06
was that I had become an activist,
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že som sa stala aktivistkou.
03:08
I could change something,
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Mohla som niečo zmeniť.
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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Aj keď som len dieťa,
03:12
my voice mattered, and your voice matters too.
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môj hlas má váhu, a aj na vašom hlase záleží.
03:15
I want to let you know it's not going to be easy,
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Nebude to ľahké,
03:17
and it wasn't easy for me,
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a nebolo to ľahké pre mňa.
03:18
because I faced a lot of obstacles.
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Čakalo ma veľa prekážok.
03:21
People online, and sometimes even in real life,
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Ľuďia na internete a niekedy aj v skutočnom živote
03:24
were disrespectful to me and my family,
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boli ku mne a mojej rodine nezdvorilí.
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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Hovorili, že to celé je strata času.
03:30
and it really discouraged me.
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Naozaj ma to odrádzalo.
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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Mám tu zopár príkladov, lebo čo je lepšia pomsta
03:35
than displaying their idiocy?
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ako verejne ukázať ich idiotstvo?
03:37
So, let's see.
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Pozrime sa.
03:39
From user name Liquidsore29 --
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Od užívateľa Liquidsore29 --
03:42
interesting user names we have here—
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máme tu zaujímavé užívateľské mená --
03:44
"Disgusting liberal moms making their sons gay."
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"Nechutné liberálne mamičky robia zo synov gayov."
03:50
Liquidsore29, really? Really? Okay.
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Liquidsore29, skutočne? Skutočne? OK.
03:52
How about from Whiteboy77AGS:
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Alebo Whiteboy77AGS:
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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"Ľudia sa stále potrebujú na niečo sťažovať."
04:00
From Jeffrey Gutierrez:
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Od Jeffreyho Gutierreza:
04:03
"OMG, shut up. You just want money and attention."
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"OMG, mlč. Chceš len peniaze a pozornosť."
04:06
So it was comments like these
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Takéto komentáre
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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zmenšovali moju vôľu meniť budúcnosť.
04:11
because I thought, people don't care,
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Lebo som si myslela, že ľuďom je to jedno,
04:13
people think it's a waste of time,
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že si myslia, že je to strata času,
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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a že budú ku mne a mojej rodine nezdvorilí.
04:19
It hurt me, and it made me think,
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Ublížilo mi to a pomyslela som si:
04:22
what's the point of making change in the future?
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Aký ma zmysel ovplyvňovať budúcnosť?
04:24
But then I started to realize something.
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Ale potom mi niečo napadlo.
04:27
Haters gonna hate.
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Nenávistníci budú nenávidieť.
04:29
Come on, say it with me. One, two, three:
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Povedzte to so mnou. Raz, dva, tri:
04:31
Haters gonna hate.
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Nenávistníci budú nenávidieť.
04:34
So let your haters hate,
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Tak ich nechajte,
04:36
you know what, and make your change,
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a zmeňte to, čo chcete,
04:37
because I know you can.
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lebo viem, že to dokážete.
04:39
I look out into this crowd,
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V tomto dave
04:40
and I see 400 people
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vidím 400 ľudí,
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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ktorí sem prišli, lebo chceli vedieť, ako niečo zmeniť.
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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Viem, že to dokážete, a aj všetci tí, čo toto sledujú doma.
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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Máte toľko toho, čo môžete urobiť a v čo veríte
04:52
and you can trade it across all these social media,
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a môžete to rozniesť cez všetky sociálne siete,
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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cez Facebook, Twitter, YouTube, Reddit, Tumblr,
04:58
through whatever else you can think of.
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cez čokoľvek len chcete.
05:00
And you can make that change.
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A potom môžete niečo zmeniť.
05:01
You can take what you believe in
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To v čo veríte môžete
05:03
and turn it into a cause and change it.
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zmeniť.
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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A tú iskru, o ktorej ste dnes celý deň počúvali,
05:08
you can use that spark that you have within you
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tú môžete v sebe nájsť
05:11
and turn it into a fire.
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a rozdúchať z nej oheň.
05:12
Thank you.
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Ďakujem.
05:14
(Applause)
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(Potlesk)
(Potlesk)
(Potlesk)
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com