TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
McKenna Pope: Bi postali aktivisti? Začnite pri igračah
Filmed:
Readability: 3.6
1,022,732 views
Mlajši brat McKenne Pope je oboževal kuhanje, a ni hotel uporabljati otroške kuhinje, ker je bila to igrača, namenjena deklicam. Zato je Pope pri trinajstih ustvarila spletno peticijo za ameriškega proizvajalca igrač, Hasbro, da bi spremenili rožnato in vijolično barvno shemo te klasične igrače in v oglaševanje na televiziji vključili dečke. V tem opogumljajočem govoru Pope zagovarja nevtralne igrače in k ukrepanju spodbuja vse otroke, ki se počutijo nemočno.
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
0
569
2544
Ime mi je McKenna Pope.
Stara sem 14 let.
Stara sem 14 let.
00:15
and when I was 13, I convinced
1
3113
1989
Ko sem bila stara 13, sem prepričala
00:17
one of the largest toy companies,
2
5102
1730
enega največjih proizvajalcev igrač
00:18
toymakers, in the world, Hasbro,
3
6832
2403
na svetu, Hasbro,
00:21
to change the way that they marketed
4
9235
1958
da so spremenili način oglaševanja
00:23
one of their most best-selling products.
5
11193
2126
svojih najbolje prodajanih izdelkov.
00:25
So allow me to tell you about it.
6
13319
1320
O tem vam bom govorila.
00:26
So I have a brother, Gavin.
7
14639
1817
Imam brata, Gavina.
00:28
When this whole shebang happened, he was four.
8
16456
2419
Ko se je vse to zgodilo,
je bil star štiri leta.
je bil star štiri leta.
00:30
He loved to cook.
9
18875
1513
Rad je kuhal.
00:32
He was always getting ingredients out of the fridge
10
20388
2218
Neprestano je hodil
po sestavine v hladilnik
po sestavine v hladilnik
00:34
and mixing them into these, needless to say,
11
22606
2140
in jih zamešal v seveda
00:36
uneatable concoctions,
12
24746
1389
neužitne jedi
00:38
or making invisible macaroni and cheese.
13
26135
3041
ali pa je skuhal nevidne makarone s sirom.
00:41
He wanted to be a chef really badly.
14
29176
3149
Zares si je želel postati kuhar.
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
15
32325
3365
Otroška kuhinja bi bila
najboljše darilo za otroka,
najboljše darilo za otroka,
00:47
than an Easy-Bake Oven. Right?
16
35690
2240
ki hoče postati kuhar, a ni tako?
00:49
I mean, we all had those when we were little.
17
37930
1843
Vsi smo jih imeli, ko smo bili majhni.
00:51
And he wanted one so badly.
18
39773
2140
In on si jo je res želel.
00:53
But then he started to realize something.
19
41913
2619
Toda potem se je začel nečesa zavedati.
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
20
44532
3561
V oglasih in na pakiranju
otroških kuhinj
otroških kuhinj
01:00
Hasbro marketed them specifically to girls.
21
48093
3231
jih je Hasbro oglaševal
posebej za deklice.
posebej za deklice.
01:03
And the way that they did this
22
51324
1505
In to so počeli tako,
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
23
52829
3106
da so na pakiranjih in v oglasih
prikazovali le deklice,
prikazovali le deklice,
01:07
and there would be flowery prints all over the ovens
24
55935
2379
kuhinje pa so bile prekrite
s cvetličnim vzorcem
s cvetličnim vzorcem
01:10
and it would be in bright pink and purple,
25
58314
2953
in so bile svetlo rožnate ali vijolične,
01:13
very gender-specific colors to females, right?
26
61267
3341
zelo tipične barve za deklice, mar ne?
01:16
So it kind of was sending a message
27
64608
2585
S tem so pošiljali sporočilo,
01:19
that only girls are supposed to cook; boys aren't.
28
67193
2965
da je kuhanje za deklice; dečki ne kuhajo.
01:22
And this discouraged my brother a lot.
29
70158
1573
To je mojega brata zelo odvračalo.
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
30
71731
3577
Mislil je, da ne more postati kuhar,
01:27
because that was something that girls did.
31
75308
1857
ker je bilo to nekaj dekliškega.
01:29
Girls cooked; boys didn't,
32
77165
1505
Deklice kuhajo, ne pa dečki.
01:30
or so was the message that Hasbro was sending.
33
78670
2490
Oziroma to je sporočilo,
ki ga je Hasbro pošiljal.
ki ga je Hasbro pošiljal.
01:33
And this got me thinking,
34
81160
1986
Zato sem začela razmišljati,
01:35
God, I wish there was a way that I could change this,
35
83146
2241
ko bi vsaj lahko to kako spremenila,
01:37
that could I have my voice heard by Hasbro
36
85387
3006
da bi lahko pri Hasbru slišali moj glas,
01:40
so I could ask them and tell them
37
88393
1777
da bi jih vprašala in jim povedala,
01:42
what they were doing wrong
38
90170
1319
kaj počnejo narobe
01:43
and ask them to change it.
39
91489
1393
in jih prosila za spremembo.
01:44
And that got me thinking about a website
40
92882
1818
Domislila sem se spletne strani,
01:46
that I had learned about a few months prior
41
94700
1471
o kateri sem pred meseci slišala,
01:48
called Change.org.
42
96171
1547
ki se imenuje Change.org.
01:49
Change.org is an online petition-sharing platform
43
97718
3333
Change.org je spletno mesto za peticije,
01:53
where you can create a petition and share it
44
101051
2447
kjer jih lahko ustvariš in deliš
01:55
across all of these social media networks,
45
103498
2283
prek vseh možnih socialnih omrežij,
01:57
through Facebook, through Twitter,
46
105781
1442
kot so Facebook in Twitter,
01:59
through YouTube, through Reddit, through Tumblr,
47
107223
1554
YouTubea, Reddita in Tumblrja,
02:00
through whatever you can think of.
48
108777
1869
prek vsega, kar se lahko domisliš.
02:02
And so I created a petition
49
110646
1782
Zato sem jaz ustvarila peticijo,
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
50
112428
3214
skupaj z YouTube videom,
ki sem ga peticiji dodala,
ki sem ga peticiji dodala,
02:07
basically asking Hasbro
51
115642
2026
s katero sem v bistvu Hasbro prosila,
02:09
to change the way that they marketed it,
52
117668
2247
da spremenijo način oglaševanja
02:11
in featuring boys in the commercials, on the boxes,
53
119915
3023
in v oglasih in na pakiranjih
prikazujejo tudi dečke.
prikazujejo tudi dečke.
02:14
and most of all creating them
54
122938
1960
predvsem pa, da jih proizvajajo
02:16
in less gender-specific colors.
55
124898
2724
v bolj nevtralnih barvah.
02:19
So this petition started to take off --
56
127622
3398
Peticijo je podpisovalo vedno več ljudi,
02:23
humongously fast, you have no idea.
57
131020
3367
ne morete si predstavljati, kako hitro.
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
58
134387
3389
Intervjuvali so me različni mediji,
02:29
and press outlets, and it was amazing.
59
137776
3576
bilo je neverjetno.
02:33
In three weeks, maybe three and a half,
60
141352
2616
V treh, morda treh in pol tednih,
02:35
I had 46,000 signatures on this petition.
61
143968
4809
sem zbrala 46.000 podpisov.
02:40
(Applause)
62
148777
2198
(Aplavz)
02:42
Thank you.
63
150975
1774
Hvala.
02:44
So, needless to say, it was crazy.
64
152749
2377
Bilo je noro.
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
65
155126
4606
Naposled so me iz Hasbra
povabili na svoj sedež,
povabili na svoj sedež,
02:51
so they could go and unveil
66
159732
1598
da bi lahko slovesno odkrili
02:53
their new Easy-Bake Oven product to me
67
161330
2448
svojo nov izdelek, otroško kuhinjo
02:55
in black, silver and blue.
68
163778
1856
v črni, srebrni in modri barvi.
02:57
It was literally one of the best moments of my life.
69
165634
2850
Bil je eden najlepših trenutkov
v mojem življenju.
v mojem življenju.
03:00
It was like "Willy Wonka and the Chocolate Factory."
70
168484
2043
Bilo je kot pri
Čarliju in tovarni čokolade.
Čarliju in tovarni čokolade.
03:02
That thing was amazing.
71
170527
1886
Bilo je neverjetno.
03:04
What I didn't realize at the time, however,
72
172413
1670
Nisem se pa zavedala,
03:06
was that I had become an activist,
73
174083
1927
da sem s tem postala aktivistka,
03:08
I could change something,
74
176010
1574
lahko sem nekaj spremenila,
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
75
177584
3007
in tudi če sem otrok ali celo samo zato,
03:12
my voice mattered, and your voice matters too.
76
180591
2830
je bilo moje mnenje pomembno
in tudi vaše mnenje je.
in tudi vaše mnenje je.
03:15
I want to let you know it's not going to be easy,
77
183421
1601
Vedite, da ne bo lahko
03:17
and it wasn't easy for me,
78
185022
1416
in tudi meni ni bilo lahko,
03:18
because I faced a lot of obstacles.
79
186438
2812
ker sem se soočala z mnogimi ovirami.
03:21
People online, and sometimes even in real life,
80
189250
3731
Ljudje na spletu, pa tudi v resničnosti,
03:24
were disrespectful to me and my family,
81
192981
2912
so bili do mene
in moje družine nespoštljivi
in moje družine nespoštljivi
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
82
195893
2631
in so govorili,
da je vse skupaj le izguba časa
da je vse skupaj le izguba časa
03:30
and it really discouraged me.
83
198524
1464
in to mi je jemalo voljo.
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
84
199988
3194
V bistvu sem prinesla nekaj primerov,
saj kaj pa je boljše maščevanje
saj kaj pa je boljše maščevanje
03:35
than displaying their idiocy?
85
203195
2551
kot prikaz njihove neumnosti?
03:37
So, let's see.
86
205746
1789
Torej, da vidimo.
03:39
From user name Liquidsore29 --
87
207535
2724
Od nekoga z uporabniškim imenom
Liquidsore29,
Liquidsore29,
03:42
interesting user names we have here—
88
210259
2009
zanimivo uporabniško ime:
03:44
"Disgusting liberal moms making their sons gay."
89
212268
5780
"Gabijo se mi liberalne mame,
ki svoje sine delajo geje."
ki svoje sine delajo geje."
03:50
Liquidsore29, really? Really? Okay.
90
218048
2755
Liquidsore29, resno? Resno? Ok.
03:52
How about from Whiteboy77AGS:
91
220803
3840
In še ta od uporabnika Whiteboy77AGS:
03:56
"People always need something
to (female dog) about."
to (female dog) about."
92
224643
4149
"Ljudje se rabijo vedno
o nečem pritoževati."
o nečem pritoževati."
04:00
From Jeffrey Gutierrez:
93
228792
2290
Od Jeffreya Gutierreza:
04:03
"OMG, shut up. You just want money and attention."
94
231082
3016
"Ah daj, utihni. Hočeš samo denar
in pozornost."
in pozornost."
04:06
So it was comments like these
95
234098
2273
Takšni komentarji
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
96
236371
2800
so me odvračali od želje,
da bi v prihodnosti kaj spremenila,
da bi v prihodnosti kaj spremenila,
04:11
because I thought, people don't care,
97
239171
2457
ker sem si mislila, da ljudem ni mar,
04:13
people think it's a waste of time,
98
241628
2406
da se jim vse zdi potrata časa
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
99
244034
3859
in da bodo nespoštljivi do mene
in moje družine.
in moje družine.
04:19
It hurt me, and it made me think,
100
247893
2423
Prizadelo me je, začela sem razmišljati,
04:22
what's the point of making change in the future?
101
250316
2482
ima sploh smisel, da bi
v prihodnosti kaj spremenila?
v prihodnosti kaj spremenila?
04:24
But then I started to realize something.
102
252798
2657
Potem pa sem se nečesa zavedla.
04:27
Haters gonna hate.
103
255455
2441
Nikoli ne bo vsem prav.
04:29
Come on, say it with me. One, two, three:
104
257896
1774
Ponovite to z mano. Ena, dve, tri:
04:31
Haters gonna hate.
105
259670
2468
Nikoli ne bo vsem prav.
04:34
So let your haters hate,
106
262138
1882
Zato jim pustite, da jim ni prav,
04:36
you know what, and make your change,
107
264020
1684
vi pa naredite spremembo,
04:37
because I know you can.
108
265704
1841
ker jaz vem, da jo lahko.
04:39
I look out into this crowd,
109
267545
1422
Gledam to pubilko
04:40
and I see 400 people
110
268967
2266
in vidim 400 ljudi,
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
111
271233
3245
ki so sem prišli zato, da bi izvedeli,
kako lahko nekaj spremenijo
kako lahko nekaj spremenijo
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
112
274478
2547
jaz vem, da lahko, in vsi,
ki to gledajo doma, lahko,
ki to gledajo doma, lahko,
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
113
277025
3672
ker imate toliko interesov in sposobnosti
04:52
and you can trade it across all these social media,
114
280697
2818
in jih lahko delite
prek vseh socialnih omrežij,
prek vseh socialnih omrežij,
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
115
283515
2886
prek Facebooka, Twitterja, YouTubea,
Reddita, prek Tumblrja,
Reddita, prek Tumblrja,
04:58
through whatever else you can think of.
116
286401
1890
in prek vsega česar se lahko domislite.
05:00
And you can make that change.
117
288291
1456
In lahko nekaj spremenite.
05:01
You can take what you believe in
118
289747
1421
Vzemite nekaj, v kar verjamete,
05:03
and turn it into a cause and change it.
119
291168
2381
in to preoblikujete v razlog za spremembo.
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
120
293549
3068
In tista iskrica,
o kateri že ves dan poslušate,
o kateri že ves dan poslušate,
05:08
you can use that spark that you have within you
121
296617
2636
lahko uporabite iskrico,
ki jo imate v sebi,
ki jo imate v sebi,
05:11
and turn it into a fire.
122
299253
1520
in zanetite ogenj.
05:12
Thank you.
123
300773
1776
Hvala.
05:14
(Applause)
124
302549
2905
(Aplavz)
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com