TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
麥肯娜·波普: 想做個社會運動參與者？從改變你的玩具開始
Filmed:
Readability: 3.6
1,022,732 views
麥肯娜·波普的弟弟酷愛烹飪，但使用一台簡易烤爐讓他發愁 -- 因為那是女生才會玩的東西。因此，13 歲的波普發起一項網上請願，希望美國孩之寶玩具公司改變這款經典玩具的粉紫色外觀，以及在電視廣告裡加入男生形象。在這個勵志的講演中，波普闡述了中性玩具的設計；並且以她的積極行動，呼籲那些覺得自己沒有影響力的孩子一起行動起來。
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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我叫麥肯娜·波普 今年14歲
00:15
and when I was 13, I convinced
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我十三歲時說服了
00:17
one of the largest toy companies,
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一家超大型玩具公司
00:18
toymakers, in the world, Hasbro,
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世界級的玩具生產商－ 孩之寶玩具公司（Hasbro）
00:21
to change the way that they marketed
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使他們改變了其最暢銷產品
00:23
one of their most best-selling products.
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的行銷策略
00:25
So allow me to tell you about it.
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讓我告訴你們是怎麼一回事
00:26
So I have a brother, Gavin.
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我有個弟弟叫嘉文
00:28
When this whole shebang happened, he was four.
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這整件事情發生的時候，他才四歲
00:30
He loved to cook.
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他酷愛烹飪
00:32
He was always getting ingredients out of the fridge
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他經常從冰箱裡拿出一堆食材
00:34
and mixing them into these, needless to say,
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把它們混成一坨，不用想也知道
00:36
uneatable concoctions,
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那些東西根本不能吃
00:38
or making invisible macaroni and cheese.
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要不然就假裝做一些通心粉和起司
00:41
He wanted to be a chef really badly.
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他真的很想做一名廚師
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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因此，對這樣一個相當廚師的小孩而言
00:47
than an Easy-Bake Oven. Right?
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有什麼禮物比簡易烤箱更合適呢，對吧？
00:49
I mean, we all had those when we were little.
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想說的是，我們小時候不都有這些玩具
00:51
And he wanted one so badly.
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而且他也非常想要一個
00:53
But then he started to realize something.
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不過不久他開始意識到
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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在簡易烤爐廣告裡和包裝盒上面
01:00
Hasbro marketed them specifically to girls.
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孩之寶都只專為女童設計
01:03
And the way that they did this
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他們是這麼做的－
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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包裝盒和廣告裡只出現女童的形象
01:07
and there would be flowery prints all over the ovens
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整個烤爐上印滿了花卉圖案
01:10
and it would be in bright pink and purple,
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顏色是螢光粉和紫色
01:13
very gender-specific colors to females, right?
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都是女性的專屬顏色，對吧？
01:16
So it kind of was sending a message
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所以這似乎傳遞了一個訊息：
01:19
that only girls are supposed to cook; boys aren't.
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只有女孩應該烹飪，男孩不行
01:22
And this discouraged my brother a lot.
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這讓我的弟弟非常沮喪
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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他覺得他不應該想做一個廚師
01:27
because that was something that girls did.
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因為這是女生做的職業
01:29
Girls cooked; boys didn't,
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女生可以烹飪，男生不行
01:30
or so was the message that Hasbro was sending.
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這就是孩之寶所傳遞的信息
01:33
And this got me thinking,
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這事讓我思考
01:35
God, I wish there was a way that I could change this,
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神啊，我祈禱我能有辦法改變這事
01:37
that could I have my voice heard by Hasbro
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我想讓孩之寶聽到我的想法
01:40
so I could ask them and tell them
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然後我就可以詢問他們
01:42
what they were doing wrong
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告訴他們這樣做是錯的
01:43
and ask them to change it.
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並且請他們做修改
01:44
And that got me thinking about a website
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這讓我想到一個
01:46
that I had learned about a few months prior
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幾月前得知得一個網站
01:48
called Change.org.
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叫做Change.org
01:49
Change.org is an online petition-sharing platform
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Change.org是一個線上請願共享的平台
01:53
where you can create a petition and share it
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在這裡你可以發起一個請願
01:55
across all of these social media networks,
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通過各種社交網絡分享它
01:57
through Facebook, through Twitter,
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通過臉書，推特，
01:59
through YouTube, through Reddit, through Tumblr,
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Youtube，Reddit，Tumblr...等網站
02:00
through whatever you can think of.
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你能想到的都可以
02:02
And so I created a petition
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然後發表了一個請願
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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搭配Youtube的影片
02:07
basically asking Hasbro
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以這方式請求孩之寶
02:09
to change the way that they marketed it,
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改變他們的行銷策略
02:11
in featuring boys in the commercials, on the boxes,
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讓男生也能出現在廣告裡和包裝盒上
02:14
and most of all creating them
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最重要的是設計產生過程
02:16
in less gender-specific colors.
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使用更加中性的顏色
02:19
So this petition started to take off --
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於是這項請願簽署就開始啦
02:23
humongously fast, you have no idea.
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超乎想像地得到了大量的支持
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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所有的全國新聞媒體和報社
02:29
and press outlets, and it was amazing.
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都來採訪我 棒透了
02:33
In three weeks, maybe three and a half,
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三週到三週半的時間
02:35
I had 46,000 signatures on this petition.
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我就收到了4.6萬人的連署
02:40
(Applause)
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（掌聲）
02:42
Thank you.
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謝謝！
02:44
So, needless to say, it was crazy.
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不用說，這太瘋狂了
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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最後孩之寶甚至邀請我
02:51
so they could go and unveil
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到他們的總部向我展示了
02:53
their new Easy-Bake Oven product to me
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新款的簡易烤爐
02:55
in black, silver and blue.
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有黑色、銀色和藍色
02:57
It was literally one of the best moments of my life.
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這絕對是我人生中最美好的一刻
03:00
It was like "Willy Wonka and the Chocolate Factory."
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就像到了「查理和巧克力工廠」的電影裡頭一樣
03:02
That thing was amazing.
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一切都太贊了
03:04
What I didn't realize at the time, however,
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然而，那時我還沒意識到
03:06
was that I had become an activist,
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我已嚴然成為一位積極分子了
03:08
I could change something,
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我也可以做出改變
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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就算不過是個小孩或因為是這緣故
03:12
my voice mattered, and your voice matters too.
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我的聲音才變得重要，所以你們的也是
03:15
I want to let you know it's not going to be easy,
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我想告訴大家這並不容易做到
03:17
and it wasn't easy for me,
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對我也並不容易
03:18
because I faced a lot of obstacles.
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因為我遭遇了很多障礙
03:21
People online, and sometimes even in real life,
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網民還有現實中的一些人
03:24
were disrespectful to me and my family,
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對我和我的家人不尊重
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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說這一切都在浪費時間罷了
03:30
and it really discouraged me.
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這讓我很沮喪
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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事實上我有一些例證因為還有比
03:35
than displaying their idiocy?
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展示他們愚蠢更好的反擊方式嗎？
03:37
So, let's see.
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讓我們看看
03:39
From user name Liquidsore29 --
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來自網民Liquidsore29
03:42
interesting user names we have here—
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很有趣的一個用戶名呢──
03:44
"Disgusting liberal moms making their sons gay."
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「噁心的自由主義媽媽會把兒子養得超娘」
03:50
Liquidsore29, really? Really? Okay.
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Liquidsore29，你真這麼想？真的嗎？
03:52
How about from Whiteboy77AGS:
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接下來是網民Whiteboy77AGS:
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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「總得有人理這些屁事」
04:00
From Jeffrey Gutierrez:
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Jeffrey Gutierrez說：
04:03
"OMG, shut up. You just want money and attention."
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「天哪，閉嘴吧。你只是想要錢和焦點！」
04:06
So it was comments like these
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所以就是這樣的評論
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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讓我在努力改變未來的路上
感到很洩氣
感到很洩氣
04:11
because I thought, people don't care,
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因為我感到人們不在乎這些
04:13
people think it's a waste of time,
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人們認為這是在浪費時間
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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人們會因此不尊重我和我的家人
04:19
It hurt me, and it made me think,
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這些話傷害了我，讓我以為
04:22
what's the point of making change in the future?
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改變未來還有什意義呢？
04:24
But then I started to realize something.
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不過接著我意識到
04:27
Haters gonna hate.
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酸民就是酸民 (意思:有些人就是看什都不順眼)
04:29
Come on, say it with me. One, two, three:
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來吧，和我一起說。一，二，三：
04:31
Haters gonna hate.
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酸民就是酸民
04:34
So let your haters hate,
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就隨酸民繼續「酸」下去吧
04:36
you know what, and make your change,
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依你的心思去做出改變吧
04:37
because I know you can.
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因為我知道你做得到
04:39
I look out into this crowd,
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我望向人群
04:40
and I see 400 people
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看見400多人
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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他們脫穎而出因為想知道如何做出改變
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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我知道你們和電視機前的觀眾也辦得到
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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因為你們有能力也相信辦得到
04:52
and you can trade it across all these social media,
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而且你們能在社交媒體交流
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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通過臉書、推特、Youtube、Reddit、Tumblr...等
04:58
through whatever else you can think of.
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通過任何你想得到的
05:00
And you can make that change.
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就能做出想要的改變
05:01
You can take what you believe in
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你可化自己的信念為目標
05:03
and turn it into a cause and change it.
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為此實際付出行動並得到蛻變
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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今天你所聽到的那點火花
05:08
you can use that spark that you have within you
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你能用它點燃你心中的星星之火
05:11
and turn it into a fire.
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讓它閃耀燎原之光
05:12
Thank you.
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謝謝大家！
05:14
(Applause)
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（掌聲）
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com