TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
Mekena Poup (McKenna Pope): Želite da budete aktivista? Počnite od svojih igračaka
Filmed:
Readability: 3.6
1,022,732 views
Mekenin mlađi brat je voleo da kuva, ali je bio zabrinut zbog korišćenja rerne za lako pečenje, jer je to igračka za devojčice. Tada Poup, sa 13 godina započinje internet peticiju protiv američke kompanije igračaka "Hasbro", da promeni roze i ljubičastu paletu boja i da uključi dečake u reklamiranju ovog proizvoda. U ohrabrujućem govoru, Poup opisuje svoju borbu do rodno-neutralnih igračaka i alarmira svu decu koja se osećaju bespomoćno da se bore.
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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Ja sam Mekena Poup. Imam 14 godina,
00:15
and when I was 13, I convinced
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kada sam imala 13, ubedila sam
00:17
one of the largest toy companies,
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jednu od najvećih
kompanija za pravljenje igračaka,
kompanija za pravljenje igračaka,
00:18
toymakers, in the world, Hasbro,
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na svetu, Hasbro,
00:21
to change the way that they marketed
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da promeni način na koji reklamra
00:23
one of their most best-selling products.
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jedan od njihovih
najprodavanijih proizvoda.
najprodavanijih proizvoda.
00:25
So allow me to tell you about it.
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Ispričaću vam o tome.
00:26
So I have a brother, Gavin.
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Imam brata, Gevina.
00:28
When this whole shebang happened, he was four.
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Kada se sve izdešavalo,
on je imao 4 godine.
on je imao 4 godine.
00:30
He loved to cook.
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I voleo je da kuva.
00:32
He was always getting ingredients out of the fridge
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On bi uvek uzimao sastojke iz frižidera
00:34
and mixing them into these, needless to say,
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i mućkao ih u, nepotrebno je i reći,
00:36
uneatable concoctions,
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nejestive mešavine,
00:38
or making invisible macaroni and cheese.
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ili pravio nevidljive makarone sa sirom.
00:41
He wanted to be a chef really badly.
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Želeo je, zaista, da bude kuvar.
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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I koji je bolji pokon
za dete koje je želelo da bude kuvar
za dete koje je želelo da bude kuvar
00:47
than an Easy-Bake Oven. Right?
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od rerne za lako pečenje. Zar ne?
00:49
I mean, we all had those when we were little.
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Svi smo ih imali kada smo bili mali.
00:51
And he wanted one so badly.
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I on je želeo jednu, veoma.
00:53
But then he started to realize something.
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Ali je uvideo nešto.
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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U reklamama
i na kutijama rerni za lako pečenje,
i na kutijama rerni za lako pečenje,
01:00
Hasbro marketed them specifically to girls.
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Hasbro je tržište razvio
specijalno za devojčice.
specijalno za devojčice.
01:03
And the way that they did this
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I način na koji su to uradili je
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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tako što su isticali devojčice
na kutijama ili u reklamama,
na kutijama ili u reklamama,
01:07
and there would be flowery prints all over the ovens
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i po celoj rerni bi bile cvetne šare
01:10
and it would be in bright pink and purple,
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u svetlo roze i ljubičastoj boji,
01:13
very gender-specific colors to females, right?
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koje su i specifične boje
za ženski rod, zar ne?
za ženski rod, zar ne?
01:16
So it kind of was sending a message
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Tako da, na neki način, to je slalo poruku
01:19
that only girls are supposed to cook; boys aren't.
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da bi samo devojčice
trebalo da kuvaju; dečaci ne.
trebalo da kuvaju; dečaci ne.
01:22
And this discouraged my brother a lot.
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I to je veoma obeshrabrilo mog brata.
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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Mislio je da on uopšte
i ne treba da postane kuvar,
i ne treba da postane kuvar,
01:27
because that was something that girls did.
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jer to samo devojčice rade.
01:29
Girls cooked; boys didn't,
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Devojčice kuvaju - dečaci ne,
01:30
or so was the message that Hasbro was sending.
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ili je takva bila poruka
koju je Hasbro poslao.
koju je Hasbro poslao.
01:33
And this got me thinking,
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I uhvatila sam sebe kako razmišljam:
01:35
God, I wish there was a way that I could change this,
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bože, volela bih da postoji način
da promenim ovo,
da promenim ovo,
01:37
that could I have my voice heard by Hasbro
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da moj glas može dopreti do Hasbroa
01:40
so I could ask them and tell them
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da bih mogla da im kažem
01:42
what they were doing wrong
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šta su radili pogrešno
01:43
and ask them to change it.
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i da ih zamollim da to promene.
01:44
And that got me thinking about a website
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I zbog toga sam počela
da razmišljam o sajtu
da razmišljam o sajtu
01:46
that I had learned about a few months prior
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za koji sam saznala
nekoliko meseci ranije,
nekoliko meseci ranije,
01:48
called Change.org.
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Change.org.
01:49
Change.org is an online petition-sharing platform
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Change.org je platforma
01:53
where you can create a petition and share it
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gde možete napraviti peticiju
i podeliti je
i podeliti je
01:55
across all of these social media networks,
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preko svih društvenih mreža,
01:57
through Facebook, through Twitter,
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Fejsbuka, Tvitera,
01:59
through YouTube, through Reddit, through Tumblr,
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preko Jutjuba, Redita, Tambelra,
02:00
through whatever you can think of.
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preko bilo čega što vam padne na pamet.
02:02
And so I created a petition
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I tako sam ja napravila peticiju
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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zajedno sa Jutjub videom,
koji sam dodala peticiji,
koji sam dodala peticiji,
02:07
basically asking Hasbro
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u suštini, tražeći da Hasbro
02:09
to change the way that they marketed it,
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promeni način reklamiranja,
02:11
in featuring boys in the commercials, on the boxes,
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sa dečacima u reklamama, na kutijama,
02:14
and most of all creating them
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i povrh svega, da ih prave
02:16
in less gender-specific colors.
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u bojama koje su manje
karakteristične za određeni rod.
karakteristične za određeni rod.
02:19
So this petition started to take off --
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I ova peticija je počela da se širi
02:23
humongously fast, you have no idea.
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nemoguće brzo,
ne možete ni da zamislite koliko.
ne možete ni da zamislite koliko.
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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Intervjuisale su me
sve te nacionalne televizijske kuće,
sve te nacionalne televizijske kuće,
02:29
and press outlets, and it was amazing.
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i novine, i bilo je neverovatno.
02:33
In three weeks, maybe three and a half,
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Za tri nedelje, možda tri i po,
02:35
I had 46,000 signatures on this petition.
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prikupila sam 46,000 potpisa
za ovu peticiju.
za ovu peticiju.
02:40
(Applause)
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(Aplauz)
02:42
Thank you.
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Hvala.
02:44
So, needless to say, it was crazy.
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Nepotrebno je reći, bilo je ludo.
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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Najzad, pozvana sam i u sedište Hasbroa
02:51
so they could go and unveil
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da bi mogli da mi pokažu
02:53
their new Easy-Bake Oven product to me
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svoj novi proizvod
02:55
in black, silver and blue.
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u crnoj, srebrnoj i plavoj.
02:57
It was literally one of the best moments of my life.
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Bio je to, bukvalno,
jedan od najboljih trenutaka mog života.
jedan od najboljih trenutaka mog života.
03:00
It was like "Willy Wonka and the Chocolate Factory."
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Bilo je kao Vili Vonka i Fabrika čokolade.
03:02
That thing was amazing.
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Ta stvar je odlična.
03:04
What I didn't realize at the time, however,
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Ono što tada nisam shvatila,
03:06
was that I had become an activist,
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jeste da sam postala aktivista,
03:08
I could change something,
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promenila sam nešto,
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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čak i kao dete ili možda baš kao dete,
03:12
my voice mattered, and your voice matters too.
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moj glas je bio važan,
i vaš glas je isto tako važan.
i vaš glas je isto tako važan.
03:15
I want to let you know it's not going to be easy,
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I želim da vam kažem da neće biti lako,
nije ni meni bilo lako.
nije ni meni bilo lako.
03:17
and it wasn't easy for me,
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03:18
because I faced a lot of obstacles.
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Susrela sam se sa mnogim preprekama.
03:21
People online, and sometimes even in real life,
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Ljudi sa mreže,
a ponekad i iz stvarnog života
a ponekad i iz stvarnog života
03:24
were disrespectful to me and my family,
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su bili neučtivi
prema mojoj porodici i meni,
prema mojoj porodici i meni,
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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i pričali o tome
kao o velikom gubljenju vremena,
kao o velikom gubljenju vremena,
03:30
and it really discouraged me.
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to me je jako obeshrabrilo.
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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I u stvari, imam nekoliko primera,
jer nema bolje osvete
jer nema bolje osvete
03:35
than displaying their idiocy?
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od izlaganja njihovog idiotizma?
03:37
So, let's see.
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Hajde da vidimo.
03:39
From user name Liquidsore29 --
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Neko sa korisničkim imenom "Liquidsore29",
03:42
interesting user names we have here—
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interesantna imena imamo ovde,
03:44
"Disgusting liberal moms making their sons gay."
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citiram: "Odvratne slobodoumne mame,
prave od svojih sinova homoseksualce."
prave od svojih sinova homoseksualce."
03:50
Liquidsore29, really? Really? Okay.
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Liquidsore29, stvarno? Ali, stvarno?! Ok.
03:52
How about from Whiteboy77AGS:
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Ili na primer "Whiteboy77AGS":
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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"Ljudi uvek imaju potrebu
da po nečemu (vršenje nužde)."
da po nečemu (vršenje nužde)."
04:00
From Jeffrey Gutierrez:
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Dzefri Gutierez:
04:03
"OMG, shut up. You just want money and attention."
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"O, bože, umukni!
Samo želiš novac i pažnju!"
Samo želiš novac i pažnju!"
04:06
So it was comments like these
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Ovakvi komentari
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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su me zaista obeshrabrili
u pravljenju promena u budućnosti,
u pravljenju promena u budućnosti,
04:11
because I thought, people don't care,
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jer sam mislila da ljudima nije ni bitno,
04:13
people think it's a waste of time,
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jer misle da je to gubljenje vremena,
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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i da će ljudi biti drski
prema meni i mojoj porodici.
prema meni i mojoj porodici.
04:19
It hurt me, and it made me think,
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To me je povredilo i nateralo da pomislim,
04:22
what's the point of making change in the future?
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koja je svrha pravljenja
nekih budućih promena?
nekih budućih promena?
04:24
But then I started to realize something.
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Ali tada sam nešto ukapirala.
04:27
Haters gonna hate.
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Hejteri će mrzeti.
04:29
Come on, say it with me. One, two, three:
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Hajde, ponovite. Jedan, dva, tri:
04:31
Haters gonna hate.
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hejteri će mrzeti.
04:34
So let your haters hate,
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Tako da, pustite hejtere da mrze,
04:36
you know what, and make your change,
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znate šta, i napravite svoju promenu,
04:37
because I know you can.
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jer sam sigurna da vi to možete.
04:39
I look out into this crowd,
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U ovoj publici,
04:40
and I see 400 people
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vidim 400 ljudi
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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koji su došli, jer su želeli da saznaju
kako mogu da naprave promenu.
kako mogu da naprave promenu.
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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Ja znam da vi to možete,
i svi koji nas prate od kuće to mogu,
i svi koji nas prate od kuće to mogu,
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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jer ima puno toga što vi možete
da uradite i u šta verujete,
da uradite i u šta verujete,
04:52
and you can trade it across all these social media,
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i možete sve to podeliti
preko svih ovih društvenih mreža,
preko svih ovih društvenih mreža,
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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preko Fejsbuka, Tvitera,
Jutjuba, Redita, Tamblera,
Jutjuba, Redita, Tamblera,
04:58
through whatever else you can think of.
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i preko čega još možete da se setite.
05:00
And you can make that change.
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I možete napraviti promenu.
05:01
You can take what you believe in
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Uzmite to u šta verujete,
05:03
and turn it into a cause and change it.
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pretvorite u cilj i promenite.
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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I ta iskra o kojoj ste slušali danas,
05:08
you can use that spark that you have within you
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možete iskoristiti tu iskru
koju imate u sebi
koju imate u sebi
05:11
and turn it into a fire.
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da biste je pretvorili u vatru.
05:12
Thank you.
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Hvala.
05:14
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com