ABOUT THE SPEAKER
Jane McGonigal - Game Designer
Reality is broken, says Jane McGonigal, and we need to make it work more like a game. Her work shows us how.

Why you should listen

Jane McGonigal asks: Why doesn't the real world work more like an online game? In the best-designed games, our human experience is optimized: We have important work to do, we're surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer, she creates games that use mobile and digital technologies to turn everyday spaces into playing fields, and everyday people into teammates. Her game-world insights can explain--and improve--the way we learn, work, solve problems, and lead our real lives. She served as the director of game R&D at the Institute for the Future, and she is the founder of Gameful, which she describes as "a secret headquarters for worldchanging game developers."

Several years ago she suffered a serious concussion, and she created a multiplayer game to get through it, opening it up to anyone to play. In “Superbetter,” players set a goal (health or wellness) and invite others to play with them--and to keep them on track. While most games, and most videogames, have traditionally been about winning, we are now seeing increasing collaboration and games played together to solve problems.

More profile about the speaker
Jane McGonigal | Speaker | TED.com
TEDGlobal 2013

Jane McGonigal: Massively multi-player… thumb-wrestling?

Džejn Mekgonigal (Jane McGonigal): Masivno višekorisničko... rvanje palčevima?

Filmed:
1,226,581 views

Šta se desi kada naterate čitavu publiku da ustane i poveže se međusobno? Haos, to se desi. U najmanju ruku, to se dogodilo kada je Džejn Mekgonigal pokušala da nauči TED da igra njenu omiljenu igru. A još kada je igra masivno višekorisničko rvanje palčevima, šta biste još očekivali?
- Game Designer
Reality is broken, says Jane McGonigal, and we need to make it work more like a game. Her work shows us how. Full bio

Double-click the English transcript below to play the video.

00:12
TodayDanas I am going to teachнаучити you
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Danas ću vas naučiti
00:15
how to playигра my favoriteомиљени gameигра:
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kako da igrate moju omiljenu igru:
00:18
massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju.
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masovno višekorisničko
rvanje palčevima.
00:22
It's the only gameигра in the worldсвет that I know of
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To je jedina igra na svetu
za koju znam
00:25
that allowsомогућава you, the playerплаиер,
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da vam kao igraču pruža
00:27
the opportunityприлика to experienceискуство
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priliku da iskusite
00:30
10 positiveпозитивно emotionsемоције in 60 secondsсекунде or lessмање.
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10 pozitivnih emocija
u 60 sekundi ili manje.
00:34
This is trueистина, so if you playигра this gameигра with me todayданас
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Ovo je istina, pa ako danas
zaigrate ovu igru sa mnom
00:36
for just one singleједно minuteминута,
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samo jedan minut,
00:39
you will get to feel joyрадост, reliefрељеф, love, surpriseизненађење,
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osetićete radost, olakšanje,
ljubav, iznenađenje,
00:42
prideponos, curiosityрадозналост, excitementузбуђење, awestrahopoštovanjem and wonderпитати се,
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ponos, radoznalost, uzbuđenje,
strah i čuđenje,
00:45
contentmentzadovoljstva, and creativityкреативност,
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zadovoljstvo, kreativnost,
00:47
all in the spanспан of one minuteминута.
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sve u vremenskom periodu
od jednog minuta.
00:48
So this soundsзвуци prettyприлично good, right?
Now you're willingспремни to playигра.
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Ovo zvuči prilično dobro, zar ne?
Sada želite da igrate.
00:51
In orderнаручи to teachнаучити you this gameигра,
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S ciljem da vas naučim ovu igru,
00:52
I'm going to need some volunteersволонтери
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biće mi potrebno nekoliko dobrovoljaca
00:54
to come up onstagena sceni really quicklyбрзо,
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da dođe na scenu veoma brzo,
00:56
and we're going to do a little hands-onaktivni demodemo.
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i uradićemo malu demonstraciju.
00:57
While they're comingдолазе up, I should let you know,
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Dok oni dolaze,
reći ću vam da je
00:59
this gameигра was inventedизмишљен 10 yearsгодине agoпре
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ovu igru pre 10 godina osmislila
01:02
by an artists'umetnika collectiveколектив in AustriaAustrija namedназван MonochromMonochrom.
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grupa umetnika u Austriji
pod imenom Monohrom.
01:05
So thank you, MonochromMonochrom.
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Hvala vam, Monohrom.
01:07
Okay, so mostнајвише people are familiarпознат
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Većina ljudi je upoznata
01:09
with traditionalтрадиционални, two-personдве особе thumb-wrestlingobaranju.
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sa tradicionalnim rvanjem palčevima
sa dve osobe.
01:11
SunniSuni, let's just remindПодсетите them.
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Sani, hajde da ih podsetimo.
01:12
One, two, threeтри, fourчетири,
I declareproglasi a thumbпалац warрат, and we wrestlervanje,
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Jedan, dva, tri, četiri,
objavljujem rat palčeva i rvemo se
01:15
and of courseкурс SunniSuni beatsбеатс me
because she's the bestнајбоље.
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i naravno Sani me pobedi
jer je najbolja.
01:17
Now the first thing about
massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju,
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Prva stvar o masivnom višekorisničkom
rvanju palčevima je to
01:21
we're the gamerIgracu generationгенерације.
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da smo mi generacija gejmera.
01:22
There are a billionмилијарде gamersigraci on the planetПланета now,
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Postoji milijarde gejmera
trenutno na planteti
01:25
so we need more of a challengeизазов.
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tako da nam treba veći izazov.
01:26
So the first thing we need is more thumbspalac.
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Prva stvar koja nam treba
je više palčeva.
01:30
So EricEric, come on over.
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Eriče, priđi.
01:31
So we could get threeтри thumbspalac togetherзаједно,
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Možemo spojiti tri palca zajedno,
01:34
and PeterPeter could joinпридружити us.
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i Piter nam se može priključiti.
01:37
We could even have fourчетири thumbspalac togetherзаједно,
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Možemo imati četiri palca zajedno
01:38
and the way you winпобедити
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i način na koji pobeđujete
01:40
is you're the first personособа
to pinпин someoneнеко else'sдруго thumbпалац.
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je da ste prva osoba koja će poklopiti
nečiji palac.
01:43
This is really importantважно. You can't, like,
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Ovo je veoma važno. Ne možete
01:45
wait while they fightборба it out and
then swoopprepad in at the last minuteминута.
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čekati dok se oni bore i zatim napadnete
u poslednjem trenutku.
01:47
That is not how you winпобедити.
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Tako ne možete pobediti.
01:49
AhAh, who did that? EricEric you did that.
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A, ko je to uradio.
Eriče, ti si.
01:50
So EricEric would have wonпобедио. He was
the first personособа to pinпин my thumbпалац.
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Erik bi pobedio. Bio je prva osoba
koja je poklopila moj palac.
01:53
Okay, so that's the first ruleправило,
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Ovo je prvo pravilo,
01:54
and we can see that threeтри or fourчетири
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i možemo videti da je 3 ili 4
01:56
is kindкинд of the typicalтипично numberброј of thumbspalac in a nodečvor,
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neki tipičan broj palčeva u čvoru,
01:59
but if you feel ambitiousambiciozan,
you don't have to holdдржати back.
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ali ako se osećate ambiciozno,
ne morate da se uzdržavate.
02:02
We can really go for it.
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Zaista možemo da se razuzdamo.
02:03
So you can see up here.
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Možete to videti ovde.
02:06
Now the only other ruleправило you need to rememberзапамтити is,
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Jedino drugo pravilo
koje treba da zapamtite je
02:09
gamerIgracu generationгенерације, we like a challengeизазов.
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da kao generacija gejmera,
mi volimo izazov.
02:11
I happenдесити се to noticeобјава you all have
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Primetila sam da svi imate palčeve
02:13
some thumbspalac you're not usingКористећи.
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koje ne koristite.
02:14
So I think we should kindкинд of get some more involvedукључени.
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Stoga smatram da treba
da se malo više uključimo.
02:17
And if we had just fourчетири people,
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A kad bismo imali
samo četvoro ljudi
02:19
we would do it just like this,
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to bismo uradili ovako
02:21
and we would try and wrestlervanje
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i probali bismo da se rvemo
02:23
bothи једно и друго thumbspalac at the sameисти time.
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sa oba palca u isto vreme.
02:24
PerfectSavršen.
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Odlično.
02:26
Now, if we had more people in the roomсоба,
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Kada bismo imali
više ljudi u prostoriji,
02:28
insteadуместо тога of just wrestlingрвање in a closedзатворен nodečvor,
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umesto rvanja u zatvorenom čvoru,
02:30
we mightМожда reachдостигнути out and try
and grabграб some other people.
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možda bismo pokušali
da dopremo do drugih ljudi.
02:33
And in factчињеница, that's what we're going to do right now.
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Zapravo, to ćemo sada i uraditi.
02:34
We're going to try and get all, something like,
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Pokušaćemo da dopremo
do svih, recimo
02:37
I don't know, 1,500 thumbspalac in this roomсоба
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1500 palčeva u ovoj prostoriji
02:40
connectedповезан in a singleједно nodečvor.
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povezanih u jedan čvor.
02:41
And we have to connectцоннецт bothи једно и друго levelsнивоа,
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Moramo da povežemo oba nivoa,
02:44
so if you're up there, you're going to be
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pa ako ste gore, posegnućete
02:47
reachingпостизање down and reachingпостизање up.
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i gore i dole.
02:49
Now — (LaughterSmeh) —
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Sada -
(Smeh) -
02:50
before we get startedпочела --
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pre nego što počnemo -
02:52
This is great. You're excitedузбуђени to playигра. —
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Ovo je sjajno.
Uzbuđeni ste što igrate.
02:55
before we get startedпочела, can I have
the slidesслајдове back up here really quickбрзо,
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Pre nego što počnemo, možete li samo
da vratite slajd na brzinu
02:58
because if you get good at this gameигра,
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jer ako budete dobri u ovoj igri
03:00
I want you to know there are some advancedнапредни levelsнивоа.
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želela bih da znate
da postoje i napredniji nivoi.
03:03
So this is the kindкинд of simpleједноставно levelниво, right?
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Ovo je jednostavan nivo, zar ne?
03:06
But there are advancedнапредни configurationsконфигурације.
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Postoje i naprednije konfiguracije.
03:08
This is calledпозвани the DeathSmrt StarZvezda ConfigurationKonfiguracija.
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Ovo se zove Konfiguracija Zvezde smrti.
03:10
Any StarZvezda WarsRatovi fansfanovi?
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Ima li obožavatelja Zvezdanih ratova?
03:12
And this one'sједан је calledпозвани the Möbiusbius StripStriptiz.
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Ovaj se zove Mobijusova traka.
03:14
Any scienceНаука geeksгеекс, you get that one.
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Ako je neko štreber
za nauku, razumeće.
03:16
This is the hardestнајтеже levelниво. This is the extremeекстремно.
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Ovo je najteži, ekstremni nivo.
03:19
So we'llдобро stickштап with the normalнормално one for now,
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Držaćemo se
normalnog nivoa za sada
03:21
and I'm going to give you 30 secondsсекунде,
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i daću vam 30 sekundi‚
03:23
everyсваки thumbпалац into the nodečvor,
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svaki palac u čvor,
03:25
connectцоннецт the upperгорњи and the lowerниже levelsнивоа,
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povežite više i niže nivoe,
03:26
you guys go on down there.
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a vi momci idite dole.
03:28
ThirtyTrideset secondsсекунде. Into the networkмрежа. Make the nodečvor.
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30 sekundi. U mrežu.
Napravite čvor.
03:33
StandStojim up! It's easierлакше if you standстој up.
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Ustanite!
Lakše je kada ustanete.
03:35
EverybodySvi, up up up up up!
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Svi, gore, gore, gore!
03:39
StandStojim up, my friendsпријатељи.
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Ustanite, prijatelji.
03:43
All right.
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U redu.
03:44
Don't startпочетак wrestlingрвање yetјош увек.
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Još uvek ne počinjite
da se rvete.
03:47
If you have a freeбесплатно thumbпалац, waveталас it around,
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Ako imate slobodne palčeve,
podignite ih,
03:49
make sure it getsдобива connectedповезан.
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postarajte se
da su povezani.
03:53
Okay. We need to do a last-minutezadnji thumbпалац checkпровери.
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Treba da uradimo
poslednju proveru palčeva.
03:55
If you have a freeбесплатно thumbпалац,
waveталас it around to make sure.
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Ako imate slobodne palčeve,
podignite ih da budemo sigurni.
03:59
GrabZgrabi that thumbпалац!
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Zgrabite palčeve!
04:00
ReachDostići behindиза you. There you go.
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Posegnite iza sebe.
Eto tako.
04:01
Any other thumbspalac?
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Ostali palčevi?
04:03
Okay, on the countбројање of threeтри, you're going to go.
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Na brojanje do tri, počećete.
04:05
Try to keep trackтрацк. GrabZgrabi, grabграб, grabграб it.
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Pokušajte da pratite.
Hvatajte, hvatajte, hvatajte ga.
04:08
Okay? One, two, threeтри, go!
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U redu? Jedan, dva, tri, kreni!
04:11
(LaughterSmeh)
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(Smeh)
04:18
Did you winпобедити? You got it? You got it? ExcellentOdličan!
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Da li ste pobedili? Vi ste pobedili?
Vi? Odlično!
04:21
(ApplauseAplauz)
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(Aplauz)
04:24
Well doneГотово. Thank you. Thank you very much.
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Dobar posao. Hvala vam.
Hvala vam mnogo.
04:27
All right.
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U redu.
04:28
While you are baskinguћivajuжi in the glowsjaj
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I dok uživate u sjaju
04:32
of havingимати wonпобедио your first
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pobede svoje prve
04:34
massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju gameигра,
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masovne višekorisničke igre
rvanja palčevima,
04:35
let's do a quickбрзо recaprekapitulacija on the positiveпозитивно emotionsемоције.
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uradimo brzu rekapitulaciju
pozivitnih emocija.
04:38
So curiosityрадозналост.
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Dakle, radoznalost.
04:40
I said "massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju."
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Rekla sam "masovno
višekorisničko rvanje palčevima."
04:42
You were like, "What the hellпакао is she talkingпричају about?"
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Vaša reakcija je verovatno bila:
"O čemu to ona govori?"
04:44
So I provokedisprovocirao a little curiosityрадозналост.
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Dakle, isprovocirala sam
malo radoznalosti.
04:46
CreativityKreativnost: it tookузела creativityкреативност to solveреши the problemпроблем
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Kreativnost: upotrebila sam kreativnost
da rešim problem
04:48
of gettingдобијања all the thumbspalac into the nodečvor.
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stavljanja svih palčeva
u jedan čvor.
04:50
I'm reachingпостизање around and I'm reachingпостизање up.
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Posežem gore i dole.
04:51
So you used creativityкреативност. That was great.
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Iskoristili ste kreativnost.
To je bilo sjajno.
04:52
How about surpriseизненађење? The actualстварно feelingОсећај
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Šta je sa iznenađenjem?
Stvarni osećaj
04:55
of tryingпокушавајући to wrestlervanje two thumbspalac at onceједном
is prettyприлично surprisingизненађујуће.
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pokušavanja da poklopite dva palca
odjednom je prilično iznenađujući.
04:57
You heardслушао that soundзвук go up in the roomсоба.
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Čuli ste taj zvuk
kako se širi prostorijom.
04:59
We had excitementузбуђење. As you startedпочела to wrestlervanje,
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Imali smo uzbuđenje.
Kad ste počeli da se rvete,
05:01
maybe you're startingпочевши to winпобедити
or this person'sособа, like, really into it,
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možda ste počeli da pobeđujete
ili su te osobe veoma uključene u to
05:03
so you kindкинд of get the excitementузбуђење going.
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pa je vaš osećaj uzbuđenja
nastavio da traje.
05:06
We have reliefрељеф. You got to standстој up.
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Imamo olakšanje.
Trebalo je da ustanete.
05:08
You've been sittingседење for awhileneko vreme, so the physicalфизички reliefрељеф,
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Sedeli ste neko vreme,
to je fizičko olakšanje,
05:10
gettingдобијања to shakeмућкати it out.
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morali ste da to istresete.
05:11
We had joyрадост. You were laughingсмејати се, smilingнасмејан.
Look at your facesлица. This roomсоба is fullпуна of joyрадост.
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Imali smo radost. Smejali ste se,
osmehivali. Pogledajte svoja lica.
05:15
We had some contentmentzadovoljstva.
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Ova prostorija je puna radosti.
Imali smo zadovoljstvo.
05:17
I didn't see anybodyбило ко sendingслање textтекст messagesпоруке
or checkingпровера theirњихова emailемаил while we were playingиграње,
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Nisam videla nikoga da šalje SMS
poruke ili proverava mejl dok smo igrali,
05:21
so you were totallyтотално contentсадржај to be playingиграње.
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tako da ste svi bili
zadovoljni što igrate.
05:23
The mostнајвише importantважно threeтри emotionsемоције,
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Najvažnija tri osećanja,
05:25
awestrahopoštovanjem and wonderпитати се, we had everybodyсвима
connectedповезан physicallyфизички for a minuteминута.
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strah i čuđenje, svi su bili
fizički povezani na minut.
05:28
When was the last time you were at TEDTED
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Kada ste poslednji put
bili na TED-u
05:30
and you got to connectцоннецт physicallyфизички
with everyсваки singleједно personособа in the roomсоба?
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i mogli da se fizički povežete
sa svakom osobom u prostoriji?
05:33
And it's trulyзаиста awesomeсупер and wondrousčudesnu.
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To je zaista sjajno i čudesno.
05:34
And speakingговорећи of physicalфизички connectionвеза,
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Govoreći o fizičkoj povezanosti,
05:36
you guys know I love the hormoneхормон oxytocinокситоцин,
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vi znate da ja volim hormon oksitocin,
05:39
you releaseиздање oxytocinокситоцин, you feel bondedвезани
to everyoneсви in the roomсоба.
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oslobađate oksitocin, osećate se
povezano sa svakim u prostoriji.
05:42
You guys know that the bestнајбоље way
to releaseиздање oxytocinокситоцин quicklyбрзо
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Znate da je najbolji način
da brzo lučite oksitocin
05:45
is to holdдржати someoneнеко else'sдруго handруку
for at leastнајмање sixшест secondsсекунде.
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da držite nečiju ruku
najmanje 6 sekundi.
05:47
You guys were all holdingдржање handsруке
for way more than sixшест secondsсекунде,
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Vi ste držali ruke
mnogo duže od 6 sekundi,
05:50
so we are all now biochemicallybiohemijski primedpripremljen
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i svi mi smo sada biohemijski napunjeni
05:52
to love eachсваки other. That is great.
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da volimo druge. To je odlično.
05:54
And the last emotionемоција of prideponos.
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I poslednji osećaj je ponos.
05:57
How manyмноги people are like me. Just admitпризнајем it.
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Koliko je ljudi poput mene?
Samo priznajte.
05:59
You lostизгубљено bothи једно и друго your thumbspalac.
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Izgubili ste oba palca.
06:00
It just didn't work out for you.
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Jednostavno vam nije uspelo.
06:02
That's okay, because you learnedнаучио a newново skillвештина todayданас.
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To je u redu, jer ste danas
naučili novu veštinu.
06:05
You learnedнаучио, from scratchогреботина,
a gameигра you never knewзнала before.
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Naučili ste, iz početka,
igru koju nikada niste znali ranije.
06:08
Now you know how to playигра it.
You can teachнаучити other people.
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Sad znate kako da je igrate.
Možete da naučite druge ljude.
06:09
So congratulationsЧеститам.
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Čestitam.
06:11
How manyмноги of you wonпобедио just wonпобедио thumbпалац?
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Koliko vas je pobedilo
sa samo jednim palcem?
06:13
All right. I have very good newsвести for you.
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U redu. Imam veoma
dobre vesti za vas.
06:15
AccordingPrema to the officialзваничник rulesправила
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Prema zvaničnim pravilima
06:16
of massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju,
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masivne višekorisničke
igre rvanja palčevima,
06:18
this makesчини you a grandmastervelemajstor of the gameигра.
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ovo vas čini velikim stručnjakom
za ovu igru.
06:22
Because there aren'tнису that manyмноги
people who know how to playигра,
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Zbog toga što nema toliko ljudi
koji znaju da igraju ovu igru,
06:24
we have to kindкинд of accelerateубрзати the programпрограм
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moramo da ubrzamo program
06:26
more than a gameигра like chessшах.
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više nego igru poput šaha.
06:28
So congratulationsЧеститам, grandmastersvelemajstore.
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Čestitam, veliki stručnjaci.
06:29
WinWin one thumbпалац onceједном, you will
becomeпостати a grandmastervelemajstor.
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Jednom pobedite s jednim palcem
i postaćete veliki stručnjak.
06:32
Did anybodyбило ко winпобедити bothи једно и друго theirњихова thumbspalac?
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Da li je neko pobedio
sa oba palca?
06:34
Yes. AwesomeStrava. Okay.
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Da. Sjajno. U redu.
06:35
Get readyспреман to updateажурирање your TwitterTwitter-a or FacebookFacebook statusстатус.
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Spremite se da postavite
nove statuse na Tviteru i Fejsbuku.
06:38
You guys, accordingу складу to the rulesправила,
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Prema pravilima,
06:40
are legendaryлегендарни grandmastersvelemajstore, so congratulationsЧеститам.
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vi ste legendarni stručnjaci,
tako da vam čestitam.
06:44
I will just leaveодлази you with this tipСавет,
if you want to playигра again.
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Ostaviću vas sa ovim savetom,
ako želite da igrate ponovo.
06:47
The bestнајбоље way to becomeпостати a legendaryлегендарни grandmastervelemajstor,
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Najbolji način da postanete
legendarni veliki stručnjak
06:48
you've got your two nodesčvorovi going on.
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je da pratite dva čvora.
06:50
PickIzdvajanje off the one that looksизглед easiestнајлакше.
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Izaberite jedan
koji deluje najjednostavnije.
06:52
They're not payingплаћање attentionпажњу. They look kindкинд of weakслаб.
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Oni ne obraćaju pažnju.
Deluju slabo.
06:54
FocusFokus on that one and do something crazyлуд
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Skoncentrišite se
na jedan i uradite nešto ludo
06:56
with this armрука.
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sa ovom rukom.
06:58
As soonускоро as you winпобедити, suddenlyизненада stop.
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Čim počnete da pobeđujete,
odjednom stanite.
07:00
EverybodySvi is thrownбачен off. You go in for the killубиј.
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Svi su zbunjeni.
Krenite u napad.
07:02
That's how you becomeпостати a legendaryлегендарни grandmastervelemajstor
of massivelymasivno multiplayerza više igrača thumb-wrestlingobaranju.
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Tako postajete legendarni veliki stručnjak
u masivnom višekorisničkom rvanju palčevima.
07:04
Thank you for lettingизнајмљивање me
teachнаучити you my favoriteомиљени gameигра.
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Hvala vam što ste mi dozvolili da vas
naučim moju omiljenu igru.
07:07
WoooWooo! (ApplauseAplauz)
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Vuuu!
(Aplauz)
07:09
Thank you. (ApplauseAplauz)
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Hvala vam.
(Aplauz)
Translated by Stefan Zrnovic
Reviewed by Mile Živković

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ABOUT THE SPEAKER
Jane McGonigal - Game Designer
Reality is broken, says Jane McGonigal, and we need to make it work more like a game. Her work shows us how.

Why you should listen

Jane McGonigal asks: Why doesn't the real world work more like an online game? In the best-designed games, our human experience is optimized: We have important work to do, we're surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer, she creates games that use mobile and digital technologies to turn everyday spaces into playing fields, and everyday people into teammates. Her game-world insights can explain--and improve--the way we learn, work, solve problems, and lead our real lives. She served as the director of game R&D at the Institute for the Future, and she is the founder of Gameful, which she describes as "a secret headquarters for worldchanging game developers."

Several years ago she suffered a serious concussion, and she created a multiplayer game to get through it, opening it up to anyone to play. In “Superbetter,” players set a goal (health or wellness) and invite others to play with them--and to keep them on track. While most games, and most videogames, have traditionally been about winning, we are now seeing increasing collaboration and games played together to solve problems.

More profile about the speaker
Jane McGonigal | Speaker | TED.com

Data provided by TED.

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