TEDWomen 2013
Maya Penn: Meet a young entrepreneur, cartoonist, designer, activist ...
Maja Pen (Maya Penn): Maja Pen, mlada preduzetnica, animatorka, dizajnerka, aktivistkinja...
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1,654,266 views
Maja Pen osniva svoju prvu kompaniju sa 8 godina starosti i razmišlja o tome kako biti odgovoran prema svojim potrošačima i prema planeti. U svom šarmantnom govoru, podelila je svoju priču, neke animacije, dizajne i zaraznu energiju.
Maya Penn - Entrepreneur, animator, philanthropist ...
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Double-click the English transcript below to play the video.
00:14
Server: May I help you, sir?
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Konobarica: Mogu li vam pomoći,
gospodine?
gospodine?
00:19
Customer: Uh, let's see.
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Mušterija: Uh, da vidimo.
00:22
Server: We have pan seared registry error
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K: Imamo grešku u registru
prženu na tiganju
prženu na tiganju
00:23
sprinkled with the finest corrupted data,
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posutu najboljim oštećenim podacima
00:25
binary brioche, RAM sandwiches,
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binarnu zemičku, RAM sendviče,
00:28
Conficker fitters,
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Konfiker ćufte
00:29
and a scripting salad with or
without polymorphic dressing,
without polymorphic dressing,
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i skriptovanu salatu
sa ili bez polimorfnog preliva
sa ili bez polimorfnog preliva
00:32
and a grilled coding kabob.
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i šifrovan ćevap sa roštilja.
00:38
Customer: I'd like a RAM sandwich
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Mušterija: Uzeću RAM sendvič
00:41
and a glass of your finest Code 39.
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i času vaše najbolje Šifre 39.
00:44
Server: Would you like any desserts, sir?
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K: Da li želite neki desert,
gospodine?
gospodine?
00:46
Our special is tracking cookie.
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Naš specijalitet je kolačić za praćenje.
00:49
Customer: I'd like a batch of some
zombie tracking cookies, thank you.
zombie tracking cookies, thank you.
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Mušterija: Želeo bih gomilu
zombi kolačića za praćenje.
zombi kolačića za praćenje.
00:52
Server: Coming right up, sir.
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Konobarica: Odmah stiže, gospodine.
00:54
Your food will be served shortly.
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Hrana će vam ubrzo biti doneta.
00:57
(Applause)
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(Aplauz)
01:04
Maya Penn: I've been drawing ever
since I could hold a crayon,
since I could hold a crayon,
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Maja Pen: Crtam, još od kad
mogu da držim voštanu bojicu,
mogu da držim voštanu bojicu,
01:08
and I've been making animated flip books
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i pravila sam animirane "flip" knjižice
01:10
since I was three years old.
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od kad sam imala tri godine.
01:12
At that age, I also learned
about what an animator was.
about what an animator was.
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U tim godinama sam takođe naučila
i šta je to biti animator.
i šta je to biti animator.
01:15
There was a program on TV about jobs
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Bio je program na TV-u o poslovima
01:17
most kids don't know about.
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za koje većina dece ne zna.
01:19
When I understood that an animator
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Kada sam shvatila da animator
01:21
makes the cartoons I saw on TV,
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pravi crtane filmove
koje sam videla na TV-u,
koje sam videla na TV-u,
01:22
I immediately said, "That's what I want to be."
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odmah sam rekla: "To želim da budem".
01:26
I don't know if I said it mentally or out loud,
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Nisam znala da li sam to
rekla u sebi ili naglas,
rekla u sebi ili naglas,
01:29
but that was a greatly defining moment in my life.
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ali to je bio odlučujući trenutak
u mom životu.
u mom životu.
01:32
Animation and art has always been my first love.
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Animacija i umetnost oduvek su
bili moja prva ljubav.
bili moja prva ljubav.
01:37
It was my love for technology that sparked the idea
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Ali moja ljubav prema tehnologiji
je bila ta koja je stvorila
je bila ta koja je stvorila
01:39
for "Malicious Dishes."
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"Zlonamerna jela".
01:41
There was a virus on my computer,
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Imala sam virus na kompjuteru
01:42
and I was trying to get rid of it,
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i pokušavala sam da ga se rešim
01:44
and all of a sudden, I just thought,
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i odjednom, pomislila sam,
01:46
what if viruses have their own
little world inside the computer?
little world inside the computer?
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šta ako virusi imaju
svoj mali svet u kompjuteru?
svoj mali svet u kompjuteru?
01:49
Maybe a restaurant where they meet up
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Možda restoran gde se okupljaju
01:51
and do virusy things?
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i rade stvari koje rade virusi?
01:53
And thus, "Malicious Dishes" was born.
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I tako su "Zlonamerna jela" rođena.
01:56
At four years old, my dad showed me
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Sa četiri godine, tata me je naučio
01:58
how to take apart a computer
and put it back together again.
and put it back together again.
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kako da rastavim i sastavim kompjuter.
02:01
That started my love for technology.
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To je pokrenulo moju ljubav
prema tehnologiji.
prema tehnologiji.
02:04
I built my first website myself in HTML,
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Napravila sam svoj prvi sajt u HTML-u,
02:07
and I'm learning JavaScript and Python.
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i učim JavaScript and Python.
02:09
I'm also working on an animated series
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Takođe, radim na animiranoj seriji
02:11
called "The Pollinators."
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zvanoj "Oprašivači".
02:12
It's about bees and other
pollinators in our environment
pollinators in our environment
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Radi se o pčelama i drugim oprašivačima
u našoj životnoj sredini
u našoj životnoj sredini
02:14
and why they're so important.
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i zašto su oni važni.
02:17
If plants aren't pollinated by the pollinators,
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Ukoliko oprašivači ne opraše biljke,
02:19
then all creatures, including ourselves,
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tada, sva bića, uključujući nas,
02:21
that depend on these plants, would starve.
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koja zavise od tih biljaka, će gladovati.
02:24
So I decided to take these cool creatures
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Zato sam odlučila da uzmem ova kul bića
02:26
and make a superhero team.
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i da od njih napravim tim super heroja.
02:30
(Applause)
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(Aplauz)
02:38
(Foot stomp)
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(Tresak nogom)
02:41
(Music)
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(Muzika)
02:48
(Roar)
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(Urlik)
02:50
Pollinator: Deforestsaurus! I should have known!
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Oprašivačica: Šumouništaurus!
Trebalo je da znam!
Trebalo je da znam!
02:52
I need to call on the rest of the Pollinators!
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Moram da pozovem ostale Oprašivače!
02:55
(Music)
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(Muzika)
03:07
Thank you. (Applause)
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Hvala.
(Aplauz)
(Aplauz)
03:09
All of my animations start with ideas,
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Sve moje animacije nastale su kao ideje,
03:12
but what are ideas?
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ali šta su to ideje?
03:16
Ideas can spark a movement.
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Ideje mogu da izazovu pokret.
03:19
Ideas are opportunities and innovation.
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Ideje su mogućnosti i inovacije.
03:23
Ideas truly are what make the world go round.
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Ideje su ono što svet zaista pokreće.
03:26
If it wasn't for ideas, we wouldn't be
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Da nije bilo ideja, mi ne bismo bili
03:29
where we are now with technology, medicine,
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ovde gde se sada nalazimo,
sa tehnologijom, medicinom,
sa tehnologijom, medicinom,
03:31
art, culture, and how we even live our lives.
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umetnošću, kulturom i
načinom kako živimo.
načinom kako živimo.
03:35
At eight years old, I took my ideas
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Sa osam godina,
03:37
and started my own business called Maya's Ideas,
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pokrenula sam svoj biznis
nazvan Majine ideje,
nazvan Majine ideje,
03:40
and my nonprofit, Maya's Ideas for the Planet.
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i svoju neprofitnu organizaciju,
Majine ideje za planetu.
Majine ideje za planetu.
03:43
(Laughter)
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(Smeh)
03:44
And I make eco-friendly clothing and accessories.
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I pravim ekološku garderobu i nakit.
03:48
I'm 13 now, and although I started my business
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Sada imam 13 godina,
iako sam pokrenula svoj biznis
iako sam pokrenula svoj biznis
03:50
in 2008,
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u 2008. godini,
03:52
my artistic journey started way before then.
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moj umetnički put
počeo je davno pre toga.
počeo je davno pre toga.
03:55
I was greatly influenced by art, and I wanted to
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Bila sam pod velikim
uticajem umetnosti i želela sam
uticajem umetnosti i želela sam
03:57
incorporate it in everything I did, even my business.
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da je unesem u sve što sam radila,
čak i u svoj biznis.
čak i u svoj biznis.
04:01
I would find different fabrics around the house,
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Nalazila bih različite materijale
po kući,
po kući,
04:03
and say, "This could be a scarf or a hat,"
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i rekla bih,
"Ovo može da bude šal ili kapa",
"Ovo može da bude šal ili kapa",
04:05
and I had all these ideas for designs.
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i imala sam svakakve ideje za dizajn.
04:08
I noticed when I wore my creations,
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Primetila sam, dok sam
nosila svoju kreaciju,
nosila svoju kreaciju,
04:10
people would stop me and say,
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da su ljudi počeli
da me zaustavljaju i govore,
da me zaustavljaju i govore,
04:11
"Wow, that's really cute. Where can I get one?"
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"Oho, to je mnogo slatko.
Gde mogu i ja da nabavim to?"
Gde mogu i ja da nabavim to?"
04:13
And I thought, I can start my own business.
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I onda sam pomislila,
mogu da pokrenem svoj biznis.
mogu da pokrenem svoj biznis.
04:16
Now I didn't have any business plans
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Nisam imala nikakve biznis planove
04:18
at only eight years old.
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sa samo 8 godina.
04:20
I only knew I wanted to make pretty creations
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Samo sam znala
da želim da pravim lepe kreacije
da želim da pravim lepe kreacije
04:22
that were safe for the environment
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koje su bezbedne po okolinu
04:23
and I wanted to give back.
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i želela sam da vratim nazad prirodi.
04:25
My mom taught me how to sew,
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Mama me je naučila da šijem
04:27
and on my back porch, I would sit and make
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i na zadnjem tremu naše kuće,
sedela bih i pravila
sedela bih i pravila
04:29
little headbands out of ribbon,
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male trake za kosu,
04:31
and I would write down the names
and the price of each item.
and the price of each item.
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i napisala bih imena i
cene za svaku od njih.
cene za svaku od njih.
04:33
I started making more items like hats,
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Počela sam da pravim više stvari,
kao što su kape,
kao što su kape,
04:35
scarves and bags.
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šalovi i torbe.
04:38
Soon, my items began selling all over the world,
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Uskoro, moje stvari su počele
da se prodaju svuda po svetu,
da se prodaju svuda po svetu,
04:40
and I had customers in Denmark, Italy, Australia,
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i imala sam kupce iz Danske,
Italije, Australije,
Italije, Australije,
04:43
Canada and more.
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Kanade i drugih.
04:45
Now, I had a lot to learn about my business,
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Imala sam mnogo da naučim
o svom biznisu,
o svom biznisu,
04:48
like branding and marketing,
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kao što je brendiranje i marketing,
04:50
staying engaged with my customers,
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vođenje evidencije o svojim klijentima
04:51
and seeing what sold the most and the least.
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i nadgledanje toga šta se prodalo
najviše, a šta najmanje.
najviše, a šta najmanje.
04:55
Soon, my business really started to take off.
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Ubrzo, moj posao je počeo da se razvija.
04:57
Then one day, Forbes magazine
contacted me when I was 10 years old.
contacted me when I was 10 years old.
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Jednog dana, kada sam imala 10 godina
pozvali su me iz magazina Forbs.
pozvali su me iz magazina Forbs.
05:02
(Laughter)
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(Smeh)
05:03
They wanted to feature me and my company
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Hteli su da predstave
mene i moju kompaniju
mene i moju kompaniju
05:06
in their article.
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u njihovom članku.
05:08
Now a lot of people ask me,
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Mnogo me ljudi pita,
05:10
why is your business eco-friendly?
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zašto je tvoj biznis ekološki?
05:12
I've had a passion for protecting the environment
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Strastveno sam želela da zaštitim
životnu sredinu
životnu sredinu
05:15
and its creatures since I was little.
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i bića u njoj, od kada sam bila mala.
05:17
My parents taught me at an early age
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Roditelji su me naučili,
kada sam bila mala,
kada sam bila mala,
05:19
about giving back and being a
good steward to the environment.
good steward to the environment.
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o vraćanju prirodi i kako biti
dobar čuvar životne sredine.
dobar čuvar životne sredine.
05:22
I heard about how the dyes in some clothing
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Čula sam da je boja u nekoj odeći
05:24
or the process of even making the items
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ili sam proces pravljenja nekih stvari,
05:26
was harmful to the people and the planet,
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štetna za ljude, a i za planetu,
05:29
so I started doing my own research,
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pa sam započela svoje
vlastito istraživanje
vlastito istraživanje
05:31
and I discovered that even
after dyeing has being completed,
after dyeing has being completed,
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i otkrila sam da čak
i posle završetka bojenja,
i posle završetka bojenja,
05:34
there is a waste issue that gives a negative impact
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ostaje pitanje otpada
koji negativno utiče
koji negativno utiče
05:36
on the environment.
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na životnu sredinu.
05:38
For example, the grinding of materials,
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Na primer, prerada materijala,
05:39
or the dumping of dried powder materials.
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ili čak odlaganje materijala u prahu.
05:42
These actions can pollute the air,
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Ove radnje mogu da zagade vazduh,
05:44
making it toxic to anyone or anything that inhales it.
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čineći ga otrovnim za svakog
i sve što može da ga udiše.
i sve što može da ga udiše.
05:48
So when I started my business,
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Pa, kad sam pokrenula svoj biznis,
05:49
I knew two things:
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znala sam dve stvari:
05:52
All of my items had to be eco-friendly,
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svi moji proizvodi moraju biti ekološki,
05:54
and 10 to 20 percent of the profits I made
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i 10 do 20 posto dobiti koje zaradim
05:56
went to local and global charities
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ide lokalnim i svetskim
dobrotvornim
dobrotvornim
05:58
and environmental organizations.
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i organizacijama za zaštitu
životne sredine.
životne sredine.
06:00
(Applause)
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(Aplauz)
06:04
I feel I'm part of the new wave of entrepreneurs
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Osećam da sam deo
novog talasa preduzetnika
novog talasa preduzetnika
06:07
that not only seeks to have a successful business,
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koji ne žele samo uspešan posao
06:09
but also a sustainable future.
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nego i održivu budućnost.
06:12
I feel that I can meet the needs of my customers
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Mislim da mogu da spojim
potrebe svojih klijenata
potrebe svojih klijenata
06:14
without compromising the
ability of future generations
ability of future generations
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bez ugrožavanja
mogućnosti budućih generacija
mogućnosti budućih generacija
06:16
to live in a greener tomorrow.
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da žive u zelenijoj budućnosti.
06:19
We live in a big, diverse and beautiful world,
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Mi živimo u velikom,
raznovrsnom i prelepom svetu
raznovrsnom i prelepom svetu
06:22
and that makes me even more passionate to save it.
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i to me čini još
strastvenijom da ga spasem.
strastvenijom da ga spasem.
06:24
But it's never enough to just
to get it through your heads
to get it through your heads
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Ali nikad nije dovoljno
samo dopreti do vaših umova,
samo dopreti do vaših umova,
06:27
about the things that are happening in our world.
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o stvarima koje se dešavaju u svetu.
06:29
It takes to get it through your hearts,
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Potrebno je dopreti do vaših srca,
06:31
because when you get it through your heart,
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jer kada ih razumete putem srca,
06:33
that is when movements are sparked.
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to je trenutak kada je pokret izazvan.
06:35
That is when opportunities
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To je trenutak kada su mogućnosti
06:36
and innovation are created,
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i inovacije stvorene,
06:38
and that is why ideas come to life.
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i zbog toga ideje nastaju.
06:41
Thank you, and peace and blessings.
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Hvala vam, mir i blagoslov.
06:46
(Applause)
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(Aplauz)
06:51
Thank you. (Applause)
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Hvala vam.
(Aplauz)
(Aplauz)
06:54
Pat Mitchell: So, you heard Maya talk about
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Pet Mičel: Čuli ste Maju kako priča
06:58
the amazing parents who are behind
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o svojim divnim roditeljima koji stoje iza
07:00
this incredible woman. Where are they?
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ove neverovatne devojke.
Gde su oni?
Gde su oni?
07:03
Please, Mr. and Mrs. Penn. Would you just -- Ah!
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Molim vas, Gospodine i Gospođo Pen.
Da li biste samo... Ah!
Da li biste samo... Ah!
07:06
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Maya Penn - Entrepreneur, animator, philanthropist ...Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits.
Why you should listen
To sell her line of luscious knit scarves and eco-friendly hats, teenaged entrepreneur Maya Penn built and maintains her own retail website. (She started the business when she was 8.) She’s also an animator and a geek, and an eager evangelist of teaching kids of be entrepreneurs at any age. Bursting with ideas, she recently started a side nonprofit called Maya’s Ideas 4 The Planet.
Maya Penn | Speaker | TED.com