TED2014
Mellody Hobson: Color blind or color brave?
Melodi Hobson (Mellody Hobson): Slepi za boje ili hrabri za boje?
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Readability: 3.6
3,917,414 views
Tema rase može biti veoma osetljiva. Kao finansijski direktor, Melodi Hobson kaže da je to "opasno područje za razgovor". Ali, ona navodi, upravo zato treba da počnemo da pričamo o tome. U ovom zanimljivom, ubedljivom govoru, Hobsonova argumentuje da govoriti otvoreno o rasi - a naročito o raznolikosti pri zapošljavanju - doprinosi boljem poslovanju i boljem društvu.
Mellody Hobson - Investment expert
Mellody Hobson is president of Ariel Investments, a value-driven money management firm -- and an advocate for financial literacy and investor education. Full bio
Mellody Hobson is president of Ariel Investments, a value-driven money management firm -- and an advocate for financial literacy and investor education. Full bio
Double-click the English transcript below to play the video.
00:12
So it's 2006.
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2006. je godina.
00:14
My friend Harold Ford calls me.
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Zove me moj prijatelj Harold Ford.
00:16
He's running for U.S. Senate in Tennessee,
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On je kandidat za Senat SAD-a u Tenesiju,
00:20
and he says, "Mellody, I desperately need some national press. Do you have any ideas?"
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i kaže: "Melodi, očajnički mi je potrebno
nešto nacionalne štampe. Imaš li ideja?"
nešto nacionalne štampe. Imaš li ideja?"
00:25
So I had an idea. I called a friend
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Imala sam ideju. Pozvala sam prijateljicu
00:27
who was in New York
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koja je bila u Njujorku
00:28
at one of the most successful
media companies in the world,
media companies in the world,
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u jednoj od najuspešnijih
medijskih kompanija na svetu,
medijskih kompanija na svetu,
00:31
and she said, "Why don't we host
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i ona je rekla: "Zašto ne bismo priredile
00:33
an editorial board lunch for Harold?
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redakcijski ručak za Harolda?
00:36
You come with him."
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Dođi sa njim."
00:37
Harold and I arrive in New York.
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Harold i ja stižemo u Njujork.
00:39
We are in our best suits.
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U najboljim smo odelima.
00:41
We look like shiny new pennies.
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Izgledamo kao sjajni novi novčići.
00:43
And we get to the receptionist, and we say,
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Krećemo ka recepcionerki i kažemo:
00:46
"We're here for the lunch."
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"Ovde smo zbog ručka."
00:47
She motions for us to follow her.
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Ona nam daje znak da je pratimo.
00:49
We walk through a series of corridors,
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Prolazimo kroz niz hodnika,
00:52
and all of a sudden we find ourselves
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i iznenada se nađemo
00:53
in a stark room,
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u praznoj prostoriji,
00:55
at which point she looks at us and she says,
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u kom trenutku ona pogleda u nas i kaže:
00:58
"Where are your uniforms?"
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"Gde su vaše uniforme?"
01:02
Just as this happens,
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Dok se ovo dešava,
01:03
my friend rushes in.
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moj prijateljica uleće unutra.
01:05
The blood drains from her face.
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Nestalo je boje sa njenog lica.
01:08
There are literally no words, right?
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Bukvalno se nema šta reći, zar ne?
01:10
And I look at her, and I say,
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Pogledam u nju i kažem:
01:11
"Now, don't you think we need
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"Zar ne misliš da nam je potrebno
01:13
more than one black person in the U.S. Senate?"
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više od jedne crne osobe u SAD Senatu?"
01:17
Now Harold and I --
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Harold i ja -
01:19
(Applause) —
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(Aplauz) -
01:22
we still laugh about that story,
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mi se još uvek smejemo zbog te priče,
01:25
and in many ways, the moment caught me off guard,
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i na mnogo načina,
trenutak me je uhvatio nespremnu,
trenutak me je uhvatio nespremnu,
01:28
but deep, deep down inside,
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ali duboko, duboko unutra,
01:31
I actually wasn't surprised.
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zapravo nisam bila iznenađena.
A nisam bila iznenađena zbog nečega
01:34
And I wasn't surprised because of something
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01:35
my mother taught me about 30 years before.
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čemu me je moja majka naučila
30 godina ranije.
30 godina ranije.
01:38
You see, my mother was ruthlessly realistic.
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Vidite, moja majka je bila surovo realna.
Sećam se jednom
kada sam došla kući sa rođendana
kada sam došla kući sa rođendana
01:41
I remember one day coming
home from a birthday party
home from a birthday party
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01:43
where I was the only black kid invited,
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gde sam bila jedino pozvano crno dete,
01:45
and instead of asking me the
normal motherly questions
normal motherly questions
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i umesto da mi postavi
normalna majčinska pitanja
normalna majčinska pitanja
kao što su: "Da li si se lepo provela?"
ili "Kakva je bila torta?"
ili "Kakva je bila torta?"
01:48
like, "Did you have fun?" or "How was the cake?"
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01:51
my mother looked at me and she said,
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moja majka me je pogledala i rekla:
01:53
"How did they treat you?"
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"Kako su se ponašali prema tebi?"
01:55
I was seven. I did not understand.
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Imala sam sedam godina. Nisam razumela.
01:58
I mean, why would anyone treat me differently?
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Mislim, zašto bi se bilo ko
ponašao drugačije prema meni?
ponašao drugačije prema meni?
02:01
But she knew.
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Ali ona je znala.
02:03
And she looked me right in the eye and she said,
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Pogledala me je pravo u oči i rekla je:
02:05
"They will not always treat you well."
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"Neće te uvek dobro tretirati."
02:08
Now, race is one of those topics in America
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Rasa je u Americi jedna od onih tema
02:11
that makes people extraordinarily uncomfortable.
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koja čini da se ljudi osećaju
izuzetno neprijatno.
izuzetno neprijatno.
02:14
You bring it up at a dinner party
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Iznesite je na večernjoj zabavi
02:16
or in a workplace environment,
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ili u radnom okruženju,
02:18
it is literally the conversational equivalent
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u razgovoru je to bukvalno ekvivalentno
02:21
of touching the third rail.
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dodirivanju treće šine.
02:23
There is shock,
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Nastaje šok,
02:24
followed by a long silence.
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praćen dugom tišinom.
I čak dolazeći ovde danas,
02:27
And even coming here today,
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rekla sam nekim prijateljima i kolegama
02:28
I told some friends and colleagues
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02:30
that I planned to talk about race,
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da planiram da pričam o rasi,
02:31
and they warned me, they told me, don't do it,
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i upozorili su me, rekli su mi, nemoj,
02:34
that there'd be huge risks
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da će biti ogromnih rizika
02:36
in me talking about this topic,
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u tome da govorim o ovoj temi,
02:37
that people might think I'm a militant black woman
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da ljudi mogu pomisliti
da sam borbena crnkinja
da sam borbena crnkinja
02:40
and I would ruin my career.
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i da bih uništila svoju karijeru.
02:42
And I have to tell you,
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I moram vam reći,
02:43
I actually for a moment was a bit afraid.
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zaista sam se na trenutak malo uplašila.
02:46
Then I realized,
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Onda sam shvatila,
02:48
the first step to solving any problem
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prvi korak u rešavanju bilo kog problema
02:50
is to not hide from it,
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nije sakriti se od njega,
02:52
and the first step to any form of action
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a prvi korak ka bilo kom obliku akcije
02:56
is awareness.
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je svesnost.
02:58
And so I decided to actually talk about race.
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I tako sam odlučila
da zaista govorim o rasi.
da zaista govorim o rasi.
03:01
And I decided that if I came
here and shared with you
here and shared with you
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I rešila sam da ako dođem ovde
i podelim sa vama
i podelim sa vama
03:04
some of my experiences,
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neka svoja iskustva,
03:06
that maybe we could all be a little less anxious
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da bismo možda svi mi
bili malo manje anksiozni
bili malo manje anksiozni
03:09
and a little more bold
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i malo više smeli
03:11
in our conversations about race.
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u našim razgovorima o rasi.
03:14
Now I know there are people out there who will say
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Znam da ima ljudi koji će reći
03:16
that the election of Barack Obama meant
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da je izbor Baraka Obame označio
03:17
that it was the end of racial discrimination
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da je kraj rasnoj diskriminaciji
03:20
for all eternity, right?
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za čitavu večnost, zar ne?
Ali ja radim u investicionom poslu,
03:22
But I work in the investment business,
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03:24
and we have a saying:
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i mi imamo izreku:
03:25
The numbers do not lie.
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brojevi ne lažu.
03:27
And here, there are significant,
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A ovde postoje značajne,
03:30
quantifiable racial disparities
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merljive rasne razlike
03:33
that cannot be ignored,
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koje se ne mogu ignorisati,
03:34
in household wealth, household income,
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u bogatstvu i prihodima domaćinstva,
03:38
job opportunities, healthcare.
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poslovnim prilikama, zdravstvenoj zaštiti.
03:41
One example from corporate America:
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Jedan primer iz korporativne Amerike:
03:43
Even though white men
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iako beli muškarci
03:45
make up just 30 percent of the U.S. population,
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čine svega 30% populacije SAD-a,
03:49
they hold 70 percent of all corporate board seats.
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oni drže 70% svih mesta
u korporativnim odborima.
u korporativnim odborima.
03:53
Of the Fortune 250,
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Na listi "Fortune 250",
03:56
there are only seven CEOs that are minorities,
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svega 7 direktora
pripadaju nacionalnim manjinama,
pripadaju nacionalnim manjinama,
03:59
and of the thousands of publicly
traded companies today, thousands,
traded companies today, thousands,
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a od hiljada javno trgovanih
kompanija danas, hiljada,
kompanija danas, hiljada,
04:04
only two are chaired by black women,
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samo dvema rukovodi crnkinja,
04:07
and you're looking at one of them,
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i gledate u jednu od njih,
04:08
the same one who, not too long ago,
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istu onu koja je, ne tako davno,
04:10
was nearly mistaken for kitchen help.
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skoro pomešana sa kuhinjskim osobljem.
04:13
So that is a fact.
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Dakle to je činjenica.
04:15
Now I have this thought experiment
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Imam ovaj misaoni eksperiment
04:17
that I play with myself, when I say,
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koji odigravam sama sa sobom,
kada kažem,
kada kažem,
04:19
imagine if I walked you into a room
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zamisli da sam te uvela u prostoriju
04:21
and it was of a major corporation, like ExxonMobil,
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i ona je u velikoj korporaciji,
kao što je Ekson Mobil,
kao što je Ekson Mobil,
04:25
and every single person around
the boardroom were black,
the boardroom were black,
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i svaka osoba u sali je crna,
04:28
you would think that were weird.
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pomislila bi da je to čudno.
04:31
But if I walked you into a Fortune 500 company,
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Ali ako bih te uvela
u "Fortune 500" kompaniju,
u "Fortune 500" kompaniju,
04:34
and everyone around the table is a white male,
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i svi za stolom su beli muškarci,
04:36
when will it be that we think that's weird too?
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kada ćemo misliti da je to takođe čudno?
04:39
And I know how we got here.
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I znam kako smo dospeli ovde.
04:41
(Applause)
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(Aplauz)
04:45
I know how we got here.
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Znam kako smo dospeli ovde.
04:47
You know, there was institutionalized,
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Znate, postojala je institucionalizovana,
04:49
at one time legalized, discrimination in our country.
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jedno vreme legalizovana,
diskriminacija u našoj zemlji.
diskriminacija u našoj zemlji.
04:52
There's no question about it.
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Tu nema sumnje.
04:55
But still, as I grapple with this issue,
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Ali još uvek, dok se hvatam u koštac
sa ovim problemom,
sa ovim problemom,
04:57
my mother's question hangs in the air for me:
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pitanje moje majke
mi još uvek lebdi u vazduhu:
mi još uvek lebdi u vazduhu:
05:00
How did they treat you?
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kako su se ponašali prema tebi?
05:02
Now, I do not raise this issue to complain
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Ne pokrećem ovo pitanje da bih se žalila
ili da bih bilo kako izazvala
neku vrstu saosećanja.
neku vrstu saosećanja.
05:05
or in any way to elicit any kind of sympathy.
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05:07
I have succeeded in my life
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Uspela sam u životu
05:09
beyond my wildest expectations,
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iznad mojih najluđih očekivanja,
05:12
and I have been treated well by people of all races
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i prema meni su se dobro ophodili
ljudi svih rasa
ljudi svih rasa
05:15
more often than I have not.
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češće nego što nisu.
05:17
I tell the uniform story because it happened.
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Govorim priču o uniformi jer se dogodila.
05:20
I cite those statistics around
corporate board diversity
corporate board diversity
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Citiram statistiku o raznolikosti
korporativnog odbora
korporativnog odbora
05:22
because they are real,
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zato što je istinita,
05:24
and I stand here today
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i stojim ovde danas
05:26
talking about this issue of racial discrimination
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govoreći o problemu rasne diskriminacije
05:28
because I believe it threatens to rob
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jer verujem da preti da liši
05:31
another generation of all the opportunities
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još jednu generaciju svih mogućnosti
05:34
that all of us want for all of our children,
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koje svi mi želimo za svu našu decu,
05:37
no matter what their color
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bez obzira na njihovu boju
05:38
or where they come from.
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ili na to odakle dolaze.
05:40
And I think it also threatens to hold back businesses.
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A smatram da takođe preti
da zaustavi poslovanje.
da zaustavi poslovanje.
05:44
You see, researchers have coined this term
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Vidite, istraživači su skovali ovaj termin
05:46
"color blindness"
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"slepilo za boje"
05:48
to describe a learned behavior where we pretend
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kako bi opisali naučeno ponašanje
gde se mi pretvaramo
gde se mi pretvaramo
05:51
that we don't notice race.
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da ne primećujemo rasu.
Ako se desi da postanete okruženi
gomilom ljudi
gomilom ljudi
05:53
If you happen to be surrounded by a bunch of people
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05:55
who look like you, that's purely accidental.
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koji izgledaju kao vi,
to je puka slučajnost.
to je puka slučajnost.
05:59
Now, color blindness, in my view,
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Slepilo za boje, prema mom gledištu,
06:01
doesn't mean that there's no racial discrimination,
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ne znači da nema rasne diskriminacije,
06:04
and there's fairness.
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i da je tu pravednost.
06:05
It doesn't mean that at all. It doesn't ensure it.
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Uopšte to ne znači. Ono to ne obezbeđuje.
06:08
In my view, color blindness is very dangerous
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Prema mom gledištu,
slepilo za boje je veoma opasno
slepilo za boje je veoma opasno
06:10
because it means we're ignoring the problem.
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jer znači da ignorišemo problem.
06:13
There was a corporate study that said that,
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Postoji korporativna studija koja kaže:
06:15
instead of avoiding race,
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umesto izbegavanja rase,
06:17
the really smart corporations
actually deal with it head on.
actually deal with it head on.
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zaista pametne korporacije
se u stvari direktno bave njome.
se u stvari direktno bave njome.
06:21
They actually recognize that embracing diversity
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One zapravo priznaju
da prihvatanje različitosti
da prihvatanje različitosti
06:24
means recognizing all races,
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znači priznavanje svih rasa,
06:27
including the majority one.
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uključujući onu većinsku.
06:29
But I'll be the first one to tell you,
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Ali ja ću biti prva koja će vam reći,
06:31
this subject matter can be hard,
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ova tematika može biti teška,
06:34
awkward, uncomfortable -- but that's kind of the point.
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nelagodna, neprijatna -
ali u tome je stvar.
ali u tome je stvar.
06:38
In the spirit of debunking racial stereotypes,
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U duhu raskrinkavanja rasnih stereotipa,
06:41
the one that black people don't like to swim,
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onog da crnci ne vole da plivaju,
06:43
I'm going to tell you how much I love to swim.
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reći ću vam koliko ja volim da plivam.
06:46
I love to swim so much
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Volim da plivam toliko
06:49
that as an adult, I swim with a coach.
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da kao odrasla, plivam sa trenerom.
06:51
And one day my coach had me do a drill
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I jednog dana mi je moj trener
naložio da uradim vežbu
naložio da uradim vežbu
gde sam morala da plivam
do jednog kraja bazena od 25 metara
do jednog kraja bazena od 25 metara
06:54
where I had to swim to one end of a 25-meter pool
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06:56
without taking a breath.
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bez uzimanja vazduha.
06:58
And every single time I failed,
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I svaki put kad nisam uspela,
morala sam da započnem iznova.
07:00
I had to start over.
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A mnogo puta nisam uspevala.
07:02
And I failed a lot.
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Na kraju sam uspela,
ali kada sam izašla iz bazena,
ali kada sam izašla iz bazena,
07:03
By the end, I got it, but when I got out of the pool,
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07:05
I was exasperated and tired and annoyed,
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bila sam razdražena
i umorna i iznervirana,
i umorna i iznervirana,
07:08
and I said, "Why are we doing
breath-holding exercises?"
breath-holding exercises?"
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i rekla sam: "Zašto radimo ove vežbe
zadržavanja daha?"
zadržavanja daha?"
07:11
And my coach looked me
at me, and he said, "Mellody,
at me, and he said, "Mellody,
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A moj trener me je pogledao i rekao:
07:14
that was not a breath-holding exercise.
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"Melodi, ovo nije bila
vežba zadržavanja daha.
vežba zadržavanja daha.
07:17
That drill was to make you comfortable
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Vežba je trebalo da ti učini prijatnim
07:19
being uncomfortable,
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da ti ne bude prijatno,
07:21
because that's how most of us spend our days."
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jer tako većina nas provodi svoje dane."
Ako možemo da naučimo
da se bavimo svojom nelagodnošću
da se bavimo svojom nelagodnošću
07:24
If we can learn to deal with our discomfort,
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07:26
and just relax into it,
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i samo opustimo u njoj,
07:28
we'll have a better life.
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imaćemo bolji život.
07:30
So I think it's time for us to be comfortable
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Mislim da je vreme da nam bude ugodno
07:33
with the uncomfortable conversation about race:
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u neugodnom razgovoru o rasi:
07:36
black, white, Asian, Hispanic,
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crni, beli, Azijati, hispano,
07:39
male, female, all of us,
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muško, žensko, svi mi,
07:41
if we truly believe in equal rights
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ako iskreno verujemo u jednaka prava
07:43
and equal opportunity in America,
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i jednake mogućnosti u Americi,
07:45
I think we have to have real conversations
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mislim da moramo da imamo prave razgovore
07:48
about this issue.
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o ovom pitanju.
07:50
We cannot afford to be color blind.
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Ne možemo priuštiti
da budemo slepi za boje.
da budemo slepi za boje.
07:52
We have to be color brave.
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Moramo biti hrabri za boje.
07:56
We have to be willing, as teachers and parents
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Moramo biti spremni,
kao učitelji i roditelji
kao učitelji i roditelji
08:00
and entrepreneurs and scientists,
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i preduzetnici i naučnici,
08:02
we have to be willing to have
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moramo biti spremni
08:03
proactive conversations about race
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da proaktivno razgovaramo o rasi
08:06
with honesty and understanding and courage,
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sa iskrenošću i razumevanjem i hrabrošću,
08:09
not because it's the right thing to do,
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ne zato što je to prava stvar
koju treba uraditi,
koju treba uraditi,
već zato što je to pametna stvar
koju treba uraditi,
koju treba uraditi,
08:12
but because it's the smart thing to do,
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08:15
because our businesses and our products
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jer naši poslovi i naši proizvodi
08:17
and our science, our research,
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i naša nauka, naša istraživanja,
08:19
all of that will be better with greater diversity.
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sve to će biti bolje
sa većom raznolikošću.
sa većom raznolikošću.
08:23
Now, my favorite example of color bravery
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Moj omiljeni primer hrabrosti za boje
08:26
is a guy named John Skipper.
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je tip po imenu Džon Skiper.
08:27
He runs ESPN.
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On predvodi ESPN.
08:29
He's a North Carolina native,
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Rodom je iz Severne Karoline,
08:31
quintessential Southern gentleman, white.
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u suštini južnjački gospodin, belac.
08:34
He joined ESPN, which already had a culture
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On se priključio ESPN-u,
koji je već imao kulturu
koji je već imao kulturu
08:37
of inclusion and diversity, but he took it up a notch.
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inkluzije i raznovrsnosti,
ali je on uložio dodatni trud.
ali je on uložio dodatni trud.
08:40
He demanded that every open position
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Zahtevao je da za svaku otvorenu poziciju
08:42
have a diverse slate of candidates.
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postoji različit spisak kandidata.
08:45
Now he says the senior people
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On kaže da su se stariji ljudi
08:47
in the beginning bristled,
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1812
u početku rogušili,
08:49
and they would come to him and say,
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da bi došli kod njega i govorili:
08:51
"Do you want me to hire the minority,
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"Da li hoćete da zaposlim manjine,
08:53
or do you want me to hire
the best person for the job?"
the best person for the job?"
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ili hoćete da zaposlim
najbolju osobu za posao?"
najbolju osobu za posao?"
08:57
And Skipper says his answers were always the same:
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A Skiper kaže da je odgovor uvek bio isti:
09:01
"Yes."
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"Da."
09:02
And by saying yes to diversity,
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I rekavši da različitosti,
09:04
I honestly believe that ESPN
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iskreno verujem da je ESPN
09:06
is the most valuable cable franchise in the world.
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najvrednija kablovska franšiza na svetu.
09:09
I think that's a part of the secret sauce.
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Mislim da je to sastojak tajnog preliva.
09:11
Now I can tell you, in my own industry,
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Mogu vam reći, u mojoj industriji,
u Ariel investicijama,
mi zapravo vidimo našu raznolikost
mi zapravo vidimo našu raznolikost
09:13
at Ariel Investments, we actually view our diversity
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09:16
as a competitive advantage,
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kao kompetitivnu prednost,
09:18
and that advantage can extend
way beyond business.
way beyond business.
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a ta prednost se širi
daleko izvan poslovanja.
daleko izvan poslovanja.
Postoji tip po imenu Skot Pejdž
na Univerzitetu Mičigen.
na Univerzitetu Mičigen.
09:21
There's a guy named Scott Page
at the University of Michigan.
at the University of Michigan.
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09:23
He is the first person to develop
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On je prva osoba koja je razvila
09:25
a mathematical calculation for diversity.
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matematički proračun za različitost.
On kaže, ako pokušavate da rešite
zaista težak problem,
zaista težak problem,
09:28
He says, if you're trying to
solve a really hard problem,
solve a really hard problem,
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09:30
really hard,
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stvarno težak,
09:32
that you should have a diverse group of people,
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da treba da uzmete raznovrsnu grupu ljudi,
09:34
including those with diverse intellects.
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uključujući one sa različitim intelektima.
09:37
The example that he gives is the smallpox epidemic.
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Primer koji on daje
je epidemija velikih boginja.
je epidemija velikih boginja.
09:40
When it was ravaging Europe,
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Kada je ona harala Evropom,
09:43
they brought together all these scientists,
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skupili su sve te naučnike,
09:45
and they were stumped.
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i oni su bili zbunjeni.
09:46
And the beginnings of the cure to the disease
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Počeci leka bolesti
09:49
came from the most unlikely source,
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su došli iz najneverovatnijeg izvora,
09:51
a dairy farmer who noticed that the milkmaids
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mlekara koji je primetio da mlekarke
09:56
were not getting smallpox.
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1909
ne dobijaju velike boginje.
09:58
And the smallpox vaccination is bovine-based
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3354
I vakcina za velike boginje
je zasnovana na govedima
je zasnovana na govedima
10:01
because of that dairy farmer.
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2402
zbog tog mlekara.
10:03
Now I'm sure you're sitting here and you're saying,
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2412
Sigurna sam da sedite ovde i kažete,
10:06
I don't run a cable company,
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ja ne vodim kablovsku kompaniju,
10:08
I don't run an investment firm,
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ne vodim investicionu firmu,
10:10
I am not a dairy farmer.
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nisam mlekar.
10:11
What can I do?
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Šta mogu da uradim?
10:13
And I'm telling you, you can be color brave.
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I govorim vam, možete biti hrabri za boje.
10:16
If you're part of a hiring process
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Ako ste deo procesa zapošljavanja
10:18
or an admissions process,
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ili procesa prijema,
10:20
you can be color brave.
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možete biti hrabri za boje.
10:22
If you are trying to solve a really hard problem,
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Ako pokušavate da rešite
stvarno težak problem,
stvarno težak problem,
10:24
you can speak up and be color brave.
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2779
možete da se izjasnite
i budete hrabri za boje.
i budete hrabri za boje.
10:27
Now I know people will say,
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3249
Znam da će ljudi reći,
10:30
but that doesn't add up to a lot,
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2150
ali to ne vredi mnogo,
10:33
but I'm actually asking you
to do something really simple:
to do something really simple:
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2971
ali vam zapravo tražim
da učinite nešto stvarno jednostavno:
da učinite nešto stvarno jednostavno:
10:36
observe your environment,
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2218
posmatrajte svoju sredinu,
10:38
at work, at school, at home.
255
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3802
na poslu, u školi, kod kuće.
10:42
I'm asking you to look at the people around you
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Tražim da pogledate ljude oko sebe
10:44
purposefully and intentionally.
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2621
sa svrhom i namerom.
10:47
Invite people into your life
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1443
Pozovite u svoj život ljude
10:48
who don't look like you, don't think like you,
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2836
koji ne izgledaju kao vi, ne misle kao vi,
10:51
don't act like you,
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1295
ne ponašaju se kao vi,
10:52
don't come from where you come from,
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640624
1961
ne dolaze odande odakle vi dolazite,
i možda ćete otkriti da će oni
dovesti u pitanje vaše pretpostavke
dovesti u pitanje vaše pretpostavke
10:54
and you might find that they
will challenge your assumptions
will challenge your assumptions
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2650
10:57
and make you grow as a person.
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1756
i učiniti da rastete kao osoba.
10:58
You might get powerful new insights
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2340
Možda ćete dobiti snažne nove uvide
11:01
from these individuals,
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1623
od ovih pojedinaca,
11:02
or, like my husband, who happens to be white,
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3186
ili, kao moj muž,
koji je nekim slučajem belac,
koji je nekim slučajem belac,
11:06
you might learn that black people,
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2070
možda naučite da crnci,
11:08
men, women, children,
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1557
muškarci, žene, deca,
11:09
we use body lotion every single day.
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2889
mi koristimo losion za telo svakog dana.
11:12
Now, I also think that this is very important
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4622
Takođe mislim da je ovo veoma važno
11:17
so that the next generation really understands
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2972
da bi buduća generacija zaista razumela
11:20
that this progress will help them,
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1510
da će im ovaj napredak pomoći,
11:21
because they're expecting
us to be great role models.
us to be great role models.
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3134
jer očekuju od nas da budemo sjajni uzori.
11:24
Now, I told you, my mother,
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1477
Rekla sam vam, moja majka,
11:26
she was ruthlessly realistic.
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1571
ona je bila surovo realna.
11:27
She was an unbelievable role model.
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3240
Bila je neverovatan uzor.
11:31
She was the kind of person
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1131
Bila je tip osobe
koja je postala ono što jeste
11:32
who got to be the way she was
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1322
11:33
because she was a single mom
279
681635
1976
zato što je bila samohrana majka
11:35
with six kids in Chicago.
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683611
1672
sa šestoro dece u Čikagu.
11:37
She was in the real estate business,
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685283
1792
Bila je u poslu sa nekretninama,
11:39
where she worked extraordinarily hard
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2750
gde je radila izuzetno vredno
11:41
but oftentimes had a hard time making ends meet.
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3268
ali često imala teškoća
da sastavi kraj sa krajem.
da sastavi kraj sa krajem.
11:45
And that meant sometimes we got
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693093
1847
A to je značilo da bi nam ponekad
11:46
our phone disconnected,
285
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1380
telefon bio isključen,
ili svetla ugašena,
11:48
or our lights turned off,
286
696320
868
11:49
or we got evicted.
287
697188
1941
ili smo izbacivani.
Kada bismo bili izbačeni,
ponekad bismo živeli
ponekad bismo živeli
11:51
When we got evicted, sometimes we lived
288
699129
1541
11:52
in these small apartments that she owned,
289
700670
1806
u malim stanovima koje je posedovala,
11:54
sometimes in only one or two rooms,
290
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1599
ponekad u samo jednoj sobi ili dvema,
11:56
because they weren't completed,
291
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1757
jer nisu bili završeni,
11:57
and we would heat our bathwater on hot plates.
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4711
i grejali bismo vodu za kupanje na ringli.
12:02
But she never gave up hope, ever,
293
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2512
Ali nikada nije gubila nadu, nikada,
12:05
and she never allowed us to give up hope either.
294
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2680
i nije dozvolila ni nama da izgubimo nadu.
Taj surovi pragmatizam koji je imala,
12:07
This brutal pragmatism that she had,
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1577
12:09
I mean, I was four and she told me,
296
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1794
mislim, imala sam četiri godine
i rekla mi je:
i rekla mi je:
12:11
"Mommy is Santa." (Laughter)
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2323
"Mama je Deda Mraz." (Smeh)
12:13
She was this brutal pragmatism.
298
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2483
Ona je bila taj surovi pragmatizam.
12:15
She taught me so many lessons,
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2373
Naučila me je tolikim lekcijama,
12:18
but the most important lesson
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726285
1833
ali najvažnija lekcija
12:20
was that every single day she told me,
301
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3226
je da mi je svakog dana govorila:
12:23
"Mellody, you can be anything."
302
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5336
"Melodi, možeš biti bilo šta."
12:28
And because of those words,
303
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1858
I zbog tih reči,
12:30
I would wake up at the crack of dawn,
304
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2105
probudila bih se u cik zore,
12:32
and because of those words,
305
740643
1816
i zbog tih reči,
12:34
I would love school more than anything,
306
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3012
volela sam školu više od bilo čega,
i zbog tih reči, kada sam bila u autobusu
12:37
and because of those words, when I was on a bus
307
745471
1933
12:39
going to school, I dreamed the biggest dreams.
308
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3253
idući u školu, sanjala sam najveće snove.
12:42
And it's because of those words
that I stand here right now
that I stand here right now
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750657
3103
I zbog tih reči stojim ovde upravo sada
12:45
full of passion,
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1956
puna strasti,
12:47
asking you to be brave for the kids
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2408
tražeći od vas da budete hrabri zbog dece
12:50
who are dreaming those dreams today.
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2310
koja danas sanjaju te snove.
12:52
(Applause)
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5421
(Aplauz)
12:57
You see, I want them to look at a CEO on television
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4189
Vidite, želim da gledaju
direktore na televiziji
direktore na televiziji
13:02
and say, "I can be like her,"
315
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2187
i kažu: "Ja mogu da budem kao ona",
13:04
or, "He looks like me."
316
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2507
ili: "On podseća na mene."
13:06
And I want them to know
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1741
I želim da znaju
13:08
that anything is possible,
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1695
da je sve moguće,
13:10
that they can achieve the highest level
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1516
da mogu postići više nivoe
13:11
that they ever imagined,
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1754
nego što su ikada zamišljali,
13:13
that they will be welcome
in any corporate boardroom,
in any corporate boardroom,
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3095
da će biti dobrodošli
u bilo kojoj korporativnoj sali,
u bilo kojoj korporativnoj sali,
13:16
or they can lead any company.
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2891
ili da mogu da vode bilo koju kompaniju.
13:19
You see this idea of being the land
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1938
Vidite tu veliku ideju
o zemlji slobodnih i domu hrabrih,
13:21
of the free and the home of the brave,
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1674
13:23
it's woven into the fabric of America.
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3448
utkana je u tkaninu Amerike.
13:26
America, when we have a challenge,
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2008
Ameriko, kada imamo izazov,
13:28
we take it head on, we don't shrink away from it.
327
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2876
preuzimamo ga direktno,
ne umanjujemo se pred njime.
ne umanjujemo se pred njime.
13:31
We take a stand. We show courage.
328
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2859
Zauzimamo stav. Pokazujemo hrabrost.
Dakle upravo sada,
ono što tražim da učinite,
ono što tražim da učinite,
13:34
So right now, what I'm asking you to do,
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2009
13:36
I'm asking you to show courage.
330
804242
1978
tražim da pokažete hrabrost.
13:38
I'm asking you to be bold.
331
806220
2268
Tražim da budete smeli.
13:40
As business leaders, I'm asking you
332
808488
1821
Kao od poslovnih vođa, tražim od vas
13:42
not to leave anything on the table.
333
810309
2203
da ništa ne ostavljate na stolu.
13:44
As citizens, I'm asking you
not to leave any child behind.
not to leave any child behind.
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4040
Kao od građana, tražim
da ne zapostavite nijedno dete.
da ne zapostavite nijedno dete.
13:48
I'm asking you not to be color blind,
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2455
Ne tražim da budete slepi za boje,
13:51
but to be color brave,
336
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2103
već da budete hrabri za boje,
13:53
so that every child knows that their future matters
337
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3157
tako da sva deca znaju
da je njihova budućnost bitna
da je njihova budućnost bitna
13:56
and their dreams are possible.
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1632
i da su njihovi snovi mogući.
13:57
Thank you.
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2530
Hvala vam.
14:00
(Applause)
340
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5488
(Aplauz)
14:05
Thank you. Thanks. Thanks. (Applause)
341
833917
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Hvala vam. Hvala. Hvala. (Aplauz)
ABOUT THE SPEAKER
Mellody Hobson - Investment expertMellody Hobson is president of Ariel Investments, a value-driven money management firm -- and an advocate for financial literacy and investor education.
Why you should listen
Mellody Hobson handles strategic planning for the Chicago-based Ariel Investments, one of the largest African-American-owned money management firms in the United States. Beyond her work at Ariel, Hobson has become a nationally recognized voice on financial literacy and investor education. She is a regular contributor and analyst on finance, the markets and economic trends for CBS News, contributes weekly money tips on the Tom Joyner Morning Show and writes a column for Black Enterprise magazine. As a passionate advocate for investor education, she is a spokesperson for the Ariel/Hewitt study, 401(k) Plans in Living Color and the Ariel Black Investor Survey, both of which examine investing patterns among minorities.
Hobson is chair of the board for DreamWorks Animation. Her community outreach includes serving as chairman of After School Matters, providing Chicago teens with high quality out-of-school-time programs.
Mellody Hobson | Speaker | TED.com