TED@BCG Paris
Leila Hoteit: 3 lessons on success from an Arab businesswoman
Lejla Hoteit (Leila Hoteit): Tri lekcije o uspehu od arapske poslovne žene
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Profesionalne arapske žene žongliraju sa više odgovornosti od svojih muških kolega i suočavaju se sa više kulturološke rigidnosti od zapadnjačkih žena. Čemu nas njihov uspeh može naučiti o istrajnosti, konkurenciji, prioritetima i napretku? Tragom svoje karijere kao inženjer, advokat i majka u Abu Dabiju, Lejla Hoteit deli tri lekcije o napredovanju u savremenom svetu.
Leila Hoteit - Women's advocate
BCG's Leila Hoteit specializes in human capital and education throughout the Middle East. Full bio
BCG's Leila Hoteit specializes in human capital and education throughout the Middle East. Full bio
Double-click the English transcript below to play the video.
00:12
"Mom, who are these people?"
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„Mama, ko su oni ljudi?“
00:15
It was an innocent question
from my young daughter Alia
from my young daughter Alia
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Bilo je to nevino pitanje moje ćerke Alije
00:18
around the time when she was three.
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otprilike kad je imala tri godine.
00:20
We were walking along with my husband
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Šetale smo sa mojim mužem
00:22
in one of Abu Dhabi's big fancy malls.
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u jednom od velikih i luksuznih
tržnih centara u Abu Dabiju.
tržnih centara u Abu Dabiju.
00:25
Alia was peering at a huge poster
standing tall in the middle of the mall.
standing tall in the middle of the mall.
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Alija je posmatrala ogroman poster
koji je ponosno stajao
usred tržnog centra.
usred tržnog centra.
00:29
It featured the three rulers
of the United Arab Emirates.
of the United Arab Emirates.
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Predstavljao je tri vladara
Ujedinjenih Arapskih Emirata.
Ujedinjenih Arapskih Emirata.
Dok se priljubljivala uz mene,
00:33
As she tucked in my side,
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sagnula sam se i obasnila da su to vladari
Ujedinjenih Arapskih Emirata
Ujedinjenih Arapskih Emirata
00:35
I bent down and explained
that these were the rulers of the UAE
that these were the rulers of the UAE
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00:38
who had worked hard
to develop their nation
to develop their nation
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koji su naporno radili
na razvoju svoje nacije
na razvoju svoje nacije
00:40
and preserve its unity.
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i očuvanju njenog jedinstva.
00:43
She asked, "Mom, why is it
that here where we live,
that here where we live,
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Upitala je: „Mama,
kako to da ovde gde živimo,
kako to da ovde gde živimo,
00:46
and back in Lebanon,
where grandma and grandpa live,
where grandma and grandpa live,
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kao i tamo u Libanu, gde žive baka i deka,
00:49
we never see the pictures
of powerful women on the walls?
of powerful women on the walls?
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nikada na zidovima
ne vidimo slike moćnih žena?
ne vidimo slike moćnih žena?
00:52
Is it because women are not important?"
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Da li je to zato što žene nisu važne?“
00:56
This is probably the hardest question
I've had to answer in my years as a parent
I've had to answer in my years as a parent
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Ovo je verovatno najteže pitanje
na koje sam morala
da odgovorim kao roditelj,
da odgovorim kao roditelj,
00:59
and in my 16-plus years
of professional life, for that matter.
of professional life, for that matter.
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kao i u periodu svog profesionalnog života
od više od 16 godina, štaviše.
od više od 16 godina, štaviše.
01:04
I had grown up in my hometown in Lebanon,
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Odrasla sam u svom rodnom gradu u Libanu
01:07
the younger of two daughters
to a very hard-working pilot
to a very hard-working pilot
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kao mlađa od dve ćerke
veoma vrednog pilota
veoma vrednog pilota
01:10
and director of operations
for the Lebanese Airlines
for the Lebanese Airlines
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i direktora operacija
„Libanskih aerolinija“
„Libanskih aerolinija“
01:14
and a super-supportive
stay-at-home mom and grandma.
stay-at-home mom and grandma.
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i mame i bake, domaćica
koje su pružale mnogo podrške.
koje su pružale mnogo podrške.
01:17
My father had encouraged
my sister and I to pursue our education
my sister and I to pursue our education
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Moj otac je podsticao moju sestru i mene
da stremimo ka obrazovanju,
da stremimo ka obrazovanju,
01:22
even though our culture
emphasized at the time
emphasized at the time
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iako je naša kultura
u to vreme naglašavala
u to vreme naglašavala
01:25
that it was sons and not daughters
who should be professionally motivated.
who should be professionally motivated.
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da sinovi, a ne ćerke
treba da budu profesionalno motivisani.
treba da budu profesionalno motivisani.
Bila sam jedna od nekolicine devojaka
iz svoje generacije
iz svoje generacije
01:30
I was one of very few girls
of my generation
of my generation
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01:33
who left home at 18 to study abroad.
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koja je otišla od kuće sa 18 godina
da bi studirala u inostranstvu.
da bi studirala u inostranstvu.
01:36
My father didn't have a son,
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Moj otac nije imao sina,
01:38
and so I, in a sense, became his.
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pa sam tako ja, na neki način, to postala.
01:42
Fast-forward a couple of decades,
and I hope I didn't do too badly
and I hope I didn't do too badly
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Ako premotamo unapred par decenija,
nadam se da nisam podbacila
nadam se da nisam podbacila
01:46
in making my father proud
of his would-be son.
of his would-be son.
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u tome da učinim oca ponosnim
na svog tobožnjeg sina.
na svog tobožnjeg sina.
Dok sam sticala svoju diplomu
i titulu doktora električnog inženjeringa,
i titulu doktora električnog inženjeringa,
01:50
As I got my Bachelor's and PhD
in electrical engineering,
in electrical engineering,
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bavila se istraživanjem
i razvojem u Britaniji,
i razvojem u Britaniji,
01:53
did R&D in the UK,
then consulting in the Middle East,
then consulting in the Middle East,
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a zatim konsaltingom na Srednjem istoku,
01:57
I have always been
in male-dominated environments.
in male-dominated environments.
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uvek sam bila u sredinama
kojima dominiraju muškarci.
kojima dominiraju muškarci.
02:00
Truth be told, I have never found
a role model I could truly identify with.
a role model I could truly identify with.
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Iskreno, nikada nisam pronašla uzor
sa kojim bih se zaista identifikovala.
sa kojim bih se zaista identifikovala.
02:06
My mother's generation
wasn't into professional leadership.
wasn't into professional leadership.
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Generaciju moje majke
nije zanimalo profesionalno vođstvo.
nije zanimalo profesionalno vođstvo.
Usput je bilo muškaraca
koji su me ohrabrivali,
koji su me ohrabrivali,
02:09
There were some
encouraging men along the way,
encouraging men along the way,
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ali niko od njih nije znao
02:12
but none knew the demands
and pressures I was facing,
and pressures I was facing,
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sa kakvim sam se zahtevima
i pritiscima suočavala,
i pritiscima suočavala,
02:16
pressures that got particularly acute
when I had my own two beautiful children.
when I had my own two beautiful children.
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pritiscima koji su postali naročito jaki
kada sam dobila dvoje prelepe dece.
kada sam dobila dvoje prelepe dece.
02:21
And although Western women love to give us
poor, oppressed Arab women advice,
poor, oppressed Arab women advice,
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Mada zapadnjačke žene vole da savetuju
nas sirote, potlačene Arapkinje,
nas sirote, potlačene Arapkinje,
02:27
they live different lives
with different constraints.
with different constraints.
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one žive drugačijim životima
sa drugačijim ograničenjima.
sa drugačijim ograničenjima.
02:31
So Arab women of my generation
have had to become our own role models.
have had to become our own role models.
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Zato su Arapkinje moje generacije
morale da postanu sopstveni uzori.
morale da postanu sopstveni uzori.
Morale smo da žongliramo
sa više stvari neko arapski muškarci
sa više stvari neko arapski muškarci
02:35
We have had to juggle more than Arab men,
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02:37
and we have had to face
more cultural rigidity than Western women.
more cultural rigidity than Western women.
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i morale smo da se suočimo
sa više kulturološke rigidnosti
sa više kulturološke rigidnosti
nego zapadnjačke žene.
02:41
As a result, I would like to think
that we poor, oppressed women
that we poor, oppressed women
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Kao rezultat, volela bih da mislim
da mi, sirote, potlačene žene,
da mi, sirote, potlačene žene,
02:45
actually have some useful,
certainly hard-earned lessons to share,
certainly hard-earned lessons to share,
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zapravo imamo neke korisne,
svakako mukom stečene lekcije da podelimo,
svakako mukom stečene lekcije da podelimo,
02:50
lessons that might turn out useful
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za koje bi se moglo ispostaviti
da su korisne
da su korisne
02:52
for anyone wishing to thrive
in the modern world.
in the modern world.
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za svakog ko želi da uspe
u savremenom svetu.
u savremenom svetu.
02:55
Here are three of mine.
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Evo tri moje lekcije.
[„Pretvorite njihovo sra**e
u vaše gorivo.“]
u vaše gorivo.“]
02:56
["Convert their sh*t into your fuel."]
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02:58
(Laughter)
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(Smeh)
02:59
(Applause)
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(Aplauz)
03:06
There is this word that everybody
is touting as the key to success:
is touting as the key to success:
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Postoji reč koju svi hvale
kao ključ uspeha -
kao ključ uspeha -
03:10
resilience.
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otpornost.
03:12
Well, what exactly is resilience,
and how do you develop it?
and how do you develop it?
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Pa, šta je tačno otpornost
i kako da je razvijete?
i kako da je razvijete?
03:16
I believe resilience is simply
the ability to transform shit into fuel.
the ability to transform shit into fuel.
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Smatram da je otpornost
jednostavno sposobnost
jednostavno sposobnost
da pretvorite sranje u gorivo.
03:23
In my previous job,
well before my current firm,
well before my current firm,
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Na mom prethodnom poslu,
mnogo pre moje trenutne firme,
mnogo pre moje trenutne firme,
03:26
I was working with a man
we will call John.
we will call John.
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radila sam sa čovekom
koga ćemo zvati Džon.
koga ćemo zvati Džon.
03:29
I had teamed up with John
and was working hard,
and was working hard,
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Sarađivala sam sa Džonom i naporno radila,
nadajući se da će primetiti
koliko sam sjajna
koliko sam sjajna
03:31
hoping he would notice how great I was
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03:33
and that he would come to support
my case to make partner at the firm.
my case to make partner at the firm.
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i da će podržati moj predlog
da postanem partner u firmi.
da postanem partner u firmi.
03:38
I was, in addition to delivering
on my consulting projects,
on my consulting projects,
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Pored izvršavanja svojih projekata
vezanih za konsalting,
vezanih za konsalting,
03:41
writing passionately on the topic
of women economic empowerment.
of women economic empowerment.
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strastveno sam pisala na temu
ekonomskog osnaživanja žena.
ekonomskog osnaživanja žena.
Jednog dana mi je zapalo
da predstavim svoje istraživanje
da predstavim svoje istraživanje
03:45
One day, I got to present my research
to a roomful of MBA students.
to a roomful of MBA students.
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pred punom prostorijom
master studenata poslovne administracije.
master studenata poslovne administracije.
03:50
John was part of the audience
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Džon je bio u publici,
03:52
listening for the first time
to the details of my study.
to the details of my study.
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po prvi put je slušao
detalje mog istraživanja.
detalje mog istraživanja.
03:56
As I proceeded with my presentation,
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Dok sam nastavljala sa prezentacijom,
03:58
I could see John in the corner of my eye.
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mogla sam da vidim Džona krajičkom oka.
04:01
He had turned a dark shade of pink
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Dobio je tamno roze nijansu
04:03
and had slid under his chair
in apparent shame.
in apparent shame.
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i skliznuo pod stolicu
u očiglednoj posramljenosti.
u očiglednoj posramljenosti.
Završila sam svoju prezentaciju
pred publikom koja je aplaudirala,
pred publikom koja je aplaudirala,
04:07
I finished my presentation
to an applauding audience
to an applauding audience
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04:10
and we rushed out and jumped into the car.
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izjurili smo i uskočili u auto.
04:13
There he exploded.
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Tu je eksplodirao.
04:16
"What you did up there was unacceptable!
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„To što si uradila tamo je neprihvatljivo!
04:18
You are a consultant, not an activist!"
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Ti si konsultant, a ne aktivista!“
04:21
I said, "John, I don't understand.
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Rekla sam: „Džone, ne razumem.
04:24
I presented a couple of
gender parity indices,
gender parity indices,
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Iznela sam par pokazatelja
rodne jednakosti
rodne jednakosti
04:27
and some conclusions about the Arab world.
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i nekoliko zaključaka o arapskom svetu.
04:29
Yes, we do happen to be today
at the bottom of the index,
at the bottom of the index,
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Da, zaista smo danas na dnu pokazatelja,
04:32
but what is it that I said or presented
that was not factual?"
that was not factual?"
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ali šta od onoga što sam rekla
ili predstavila nije činjenično?“
ili predstavila nije činjenično?“
04:37
To which he replied,
"The whole premise of your study is wrong.
"The whole premise of your study is wrong.
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Na to je odgovorio: „Čitava premisa
tvog istraživanja je pogrešna.
tvog istraživanja je pogrešna.
04:41
What you are doing is dangerous and will
break the social fabric of our society."
break the social fabric of our society."
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To što radiš je opasno i srušiće
socijalnu strukturu našeg društva.“
socijalnu strukturu našeg društva.“
04:45
He paused, then added,
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Pauzirao je i zatim dodao:
04:48
"When women have children,
their place is in the home."
their place is in the home."
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„Kada žene imaju decu,
njihovo mesto je kod kuće.“
njihovo mesto je kod kuće.“
04:53
Time stood still for a long while,
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Vreme je stalo na duže vreme
04:55
and all I could think and repeat
in the chaos of my brain was:
in the chaos of my brain was:
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i jedino o čemu sam mogla da mislim
i ponavljam u tom haosu u glavi bilo je:
i ponavljam u tom haosu u glavi bilo je:
04:59
"You can forget about
that partnership, Leila.
that partnership, Leila.
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„Možeš da zaboraviš na partnerstvo, Lejla.
To se jednostavno nikada neće desiti.“
05:01
It's just never going to happen."
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Bilo mi je potrebno par dana
05:04
It took me a couple of days to fully
absorb this incident and its implications,
absorb this incident and its implications,
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da sasvim upijem ovaj incident
i njegove posledice,
i njegove posledice,
05:08
but once I did,
I reached three conclusions.
I reached three conclusions.
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ali kada sam to učinila,
došla sam do tri zaključka.
došla sam do tri zaključka.
05:12
One, that these were his issues,
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Prvo, da su to njegovi problemi,
05:14
his complexes.
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njegovi kompleksi.
Može biti mnogo takvih kao on
u našem društvu,
u našem društvu,
05:16
There may be many like him in our society,
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ali nikada neću dopustiti
da njihovi problemi postanu moji.
da njihovi problemi postanu moji.
05:18
but I would never let
their issues become mine.
their issues become mine.
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05:21
Two, that I needed
another sponsor, and fast.
another sponsor, and fast.
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Drugo, da mi je potreban
drugi sponzor i to brzo.
drugi sponzor i to brzo.
05:24
(Laughter)
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(Smeh)
05:25
I got one, by the way,
and boy, was he great.
and boy, was he great.
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Dobila sam ga, uzgred,
i bio je neverovatan.
i bio je neverovatan.
05:27
And three, that I would get to show John
what women with children can do.
what women with children can do.
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Treće, da ću pokazati Džonu
šta žene sa decom mogu.
šta žene sa decom mogu.
05:32
I apply this lesson equally well
to my personal life.
to my personal life.
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Ovu lekciju primenjujem
pojednako dobro na svoj lični život.
pojednako dobro na svoj lični život.
Dok sam napredovala u svojoj karijeri,
05:35
As I have progressed in my career,
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05:37
I have received many words
of encouragement,
of encouragement,
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primila sam mnogo reči podstreka,
05:40
but I have also often been met
by women, men and couples
by women, men and couples
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ali sam takođe često nailazila
na žene, muškarce i parove
na žene, muškarce i parove
koji su očigledno imali problem
sa tim što smo moj muž i ja
sa tim što smo moj muž i ja
05:44
who have clearly had an issue
with my husband and I
with my husband and I
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05:47
having chosen the path
of a dual-career couple.
of a dual-career couple.
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odabrali put para sa dve karijere.
05:50
So you get this well-meaning couple
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Tako imate dobronamerni par
koji vam direktno kaže
na porodičnom okupljanju
na porodičnom okupljanju
05:52
who tells you straight out
at a family gathering
at a family gathering
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ili okupljanju prijatelja da,
05:55
or at a friends gathering,
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05:56
that, come on, you must know
you're not a great mom,
you're not a great mom,
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ma daj, moraš znati da nisi sjajna mama,
05:58
given how much you're investing
in your career, right?
in your career, right?
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s obzirom na to koliko ulažeš
u svoju karijeru, zar ne?
u svoju karijeru, zar ne?
06:02
I would lie if I said
these words didn't hurt.
these words didn't hurt.
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Lagala bih kad bih rekla
da te reči nisu bolele.
da te reči nisu bolele.
06:05
My children are the most
precious thing to me,
precious thing to me,
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Moja deca su za mene najdragocenija
06:07
and the thought that I could be
failing them in any way is intolerable.
failing them in any way is intolerable.
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i misao da bih ih mogla izneveriti
na bilo koji način je nepodnošljiva.
na bilo koji način je nepodnošljiva.
06:12
But just like I did with John,
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Međutim, baš kao i sa Džonom,
06:14
I quickly reminded myself
that these were their issues,
that these were their issues,
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brzo sam podsetila sebe
da su to njihovi problemi,
da su to njihovi problemi,
06:17
their complexes.
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njihovi kompleksi.
06:19
So instead of replying,
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Tako, umesto da odgovorim,
06:20
I gave back one of my largest smiles
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uzvratila sam jednim od najvećih osmeha
06:23
as I saw, in flashing light,
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dok sam videla, u blještavom svetlu,
06:25
the following sign in my mind's eye.
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sledeći natpis u svom umu.
06:27
[Be happy, it drives people crazy.]
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[Budi srećna, to izluđuje ljude.]
06:29
(Applause)
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(Aplauz)
06:34
You see, as a young woman
in these situations, you have two options.
in these situations, you have two options.
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Vidite, kao mlada žena
u tim situacijima, imate dve opcije.
u tim situacijima, imate dve opcije.
06:38
You can either decide
to internalize these negative messages
to internalize these negative messages
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Možete ili da odlučite
da internalizujete te negativne poruke
da internalizujete te negativne poruke
06:41
that are being thrown at you,
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koje vam se upućuju,
da dozvolite da učine
da se osetite kao promašaj,
da se osetite kao promašaj,
06:42
to let them make you feel like a failure,
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06:44
like success is way too hard
to ever achieve,
to ever achieve,
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kao da je uspeh isuviše teško postići,
06:47
or you can choose to see that others'
negativity is their own issue,
negativity is their own issue,
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ili možete odabrati da vidite
da je negativnost drugih njihov problem
da je negativnost drugih njihov problem
06:50
and instead transform it
into your own personal fuel.
into your own personal fuel.
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i umesto toga je preobraziti
u sopstveni pogon.
u sopstveni pogon.
06:54
I have learned
to always go for option two,
to always go for option two,
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Naučila sam da uvek biram drugu opciju
06:58
and I have found that it has taken me
from strength to strength.
from strength to strength.
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i otkrila sam da me je to činilo
sve jačom i jačom.
sve jačom i jačom.
07:01
And it's true what they say:
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Istina je ono što kažu:
07:03
success is the best revenge.
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uspeh je najbolja osveta.
07:06
Some women in the Middle East
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Neke žene na Srednjem istoku
07:08
are lucky enough to be married
to someone supportive of their career.
to someone supportive of their career.
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imaju dovoljno sreće da se udaju
za nekog ko podržava njihovu karijeru.
za nekog ko podržava njihovu karijeru.
Ispravka, trebalo bi da kažem
„imaju dovoljno pameti“,
„imaju dovoljno pameti“,
07:11
Correction: I should say "smart enough,"
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07:14
because who you marry is your own choice,
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jer je to za koga se udajete vaš izbor,
07:16
and you'd better marry someone supportive
if you plan to have a long career.
if you plan to have a long career.
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a bolje bi vam bilo da se udate
za nekog ko vas podržava
za nekog ko vas podržava
ako planirate dugu karijeru.
07:21
Still today, the Arab man
is not an equal contributor in the home.
is not an equal contributor in the home.
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I dan danas, arapski muškarac
ne doprinosi jednako u kući.
ne doprinosi jednako u kući.
07:25
It's simply not expected by our society,
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To naše društvo jednostavno ne očekuje,
07:27
and even frowned upon as not very manly.
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pa čak se i mršte na to kao nemuževno.
07:31
As for the Arab woman,
our society still assumes
our society still assumes
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Što se tiče arapske žene,
naše društvo još pretpostavlja
naše društvo još pretpostavlja
07:34
that her primary source of happiness
should be the happiness and prosperity
should be the happiness and prosperity
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da njen glavni izvor sreće
treba da bude sreća i napredak
treba da bude sreća i napredak
07:37
of her children and husband.
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1936
njene dece i muža.
07:39
She mostly exists for her family.
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Ona uglavnom postoji zbog svoje porodice.
07:43
Things are changing,
but it will take time.
but it will take time.
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Stvari se menjaju, ali potrajaće.
07:45
For now, it means
that the professional Arab woman
that the professional Arab woman
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Za sada, to znači
da profesionalna Arapkinja
da profesionalna Arapkinja
07:48
has to somehow maintain the perfect home,
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mora da nekako održava savršen dom,
07:51
make sure that her children's every need
is being taken care of
is being taken care of
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da se postara da su zbrinute
sve potrebe njene dece
sve potrebe njene dece
07:54
and manage her demanding career.
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i da upravlja svojom zahtevnom karijerom.
07:57
To achieve this, I have found the hard way
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Radi ostvarenja ovoga,
pronašla sam težak način,
pronašla sam težak način,
08:01
that you need to apply your hard-earned
professional skills to your personal life.
professional skills to your personal life.
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da morate da primenite svoje mukom stečene
profesionalne veštine na privatni život.
profesionalne veštine na privatni život.
08:05
You need to work your life.
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Treba da uredite svoj život.
08:08
Here is how I do this in my personal life.
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Evo kako ja to radim
u svom privatnom životu.
u svom privatnom životu.
Ono što treba da znate o Srednjem istoku
08:12
One thing to know about the Middle East
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08:14
is that nearly every family
has access to affordable domestic help.
has access to affordable domestic help.
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je da skoro svaka porodica
ima pristup povoljnoj kućnoj pomoći.
ima pristup povoljnoj kućnoj pomoći.
08:19
The challenge therefore becomes
how to recruit effectively.
how to recruit effectively.
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Iz toga proističe izazov
kako efektno regrutovati.
kako efektno regrutovati.
08:23
Just like I would in my business life,
I have based the selection
I have based the selection
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Kao što bih i u svom poslovnom životu,
zasnovala sam odabir
zasnovala sam odabir
08:26
of who would support me
with my children while I'm at work
with my children while I'm at work
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toga ko će mi biti potpora
kod dece dok sam na poslu
kod dece dok sam na poslu
08:29
on a strong referral.
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na jakoj preporuci.
08:31
Cristina had worked
for four years with my sister
for four years with my sister
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Kristina je radila četiri godine
sa mojom sestrom
sa mojom sestrom
08:34
and the quality of her work
was well-established.
was well-established.
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i kvalitet njenog rada je dobro poznat.
08:37
She is now an integral
member of our family,
member of our family,
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Ona je sada sastavni deo naše porodice,
08:40
having been with us
since Alia was six months old.
since Alia was six months old.
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pošto je sa nama otkad je Alija
imala šest meseci.
imala šest meseci.
08:43
She makes sure that the house
is running smoothly while I'm at work,
is running smoothly while I'm at work,
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Stara se o tome da u kući
sve neometano teče dok sam na poslu,
sve neometano teče dok sam na poslu,
08:46
and I make sure to empower her
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a ja se staram o tome da je osnažim
08:49
in the most optimal conditions
for her and my children,
for her and my children,
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u najpovoljnijim uslovima
za nju i moju decu,
za nju i moju decu,
08:52
just like I would my best talent at work.
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baš kao što bih učinila
i sa najboljim talentima na poslu.
i sa najboljim talentima na poslu.
08:55
This lesson applies
whatever your childcare situation,
whatever your childcare situation,
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Ova lekcija se odnosi
na bilo koju situaciju sa negom dece,
na bilo koju situaciju sa negom dece,
08:59
whether an au pair, nursery,
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bilo da je to dadilja, vrtić,
09:01
part-time nanny
that you share with someone else.
that you share with someone else.
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honorarna dadilja
koju delite sa nekim drugim.
koju delite sa nekim drugim.
09:03
Choose very carefully, and empower.
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Odaberite vrlo pažljivo i osnažite.
09:08
If you look at my calendar,
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Ako pogledate moj kalendar,
09:09
you will see every working day
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1976
videćete da je svakog radnog dana
jedan i po sat, između 7 i 8:30 popodne
po vremenu Ujedinjenih Arapskih Emirata
po vremenu Ujedinjenih Arapskih Emirata
09:11
one and a half hours
from 7pm to 8:30pm UAE time
from 7pm to 8:30pm UAE time
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09:15
blocked and called "family time."
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1960
blokiran i nazvan „vreme za porodicu“.
09:17
This is sacred time.
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To je sveto vreme.
09:19
I have done this
ever since Alia was a baby.
ever since Alia was a baby.
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2400
To radim otkad je Alija bila beba.
Činim sve što je u mojoj moći
da bih zaštitila ovo vreme
da bih zaštitila ovo vreme
09:23
I do everything in my power
to protect this time
to protect this time
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tako da do tada mogu da budem kod kuće
da provedem kvalitetno vreme sa decom,
da provedem kvalitetno vreme sa decom,
09:25
so that I can be home by then
to spend quality time with my children,
to spend quality time with my children,
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09:28
asking them about their day,
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1400
da ih pitam kako su proveli dan,
da im proverim domaće zadatke,
pročitam im priču pred spavanje
pročitam im priču pred spavanje
09:31
checking up on homework,
reading them a bedtime story
reading them a bedtime story
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09:34
and giving them
lots of kisses and cuddles.
lots of kisses and cuddles.
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i puno ih izljubim i izgrlim.
09:36
If I'm traveling,
in whatever the time zone,
in whatever the time zone,
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Ako putujem, u kojoj god
da sam vremenskoj zoni,
da sam vremenskoj zoni,
09:39
I use Skype to connect with my children
even if I am miles away.
even if I am miles away.
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koristim Skajp da se čujem sa decom
čak i ako sam kilometrima daleko.
čak i ako sam kilometrima daleko.
09:44
Our son Burhan is five years old,
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Naš sin Burhan ima pet godina
09:46
and he's learning to read
and do basic maths.
and do basic maths.
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i uči da čita i vrši
osnovne matematičke operacije.
osnovne matematičke operacije.
09:49
Here's another confession:
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Evo još jednog priznanja.
09:51
I have found that our daughter
is actually more successful
is actually more successful
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Otkrila sam da ga naša ćerka
zapravo uspešnije podučava
ovim veštinama od mene.
ovim veštinama od mene.
09:54
at teaching him these skills than I am.
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09:56
(Laughter)
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(Smeh)
09:58
It started as a game, but Alia loves
playing teacher to her little brother,
playing teacher to her little brother,
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Počelo je kao igra, ali Alija obožava
da se igra učiteljice svog malog brata,
da se igra učiteljice svog malog brata,
10:02
and I have found that these sessions
actually improve Burhan's literacy,
actually improve Burhan's literacy,
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i otkrila sam da ti periodi
poboljšavaju Buranovo opismenjavanje,
poboljšavaju Buranovo opismenjavanje,
10:08
increase Alia's sense of responsibility,
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povećavaju Alijin osećaj odgovornosti
10:10
and strengthen the bonding between them,
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1976
i pojačavaju vezu između njih -
10:12
a win-win all around.
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dobitna kombinacija za sve.
10:15
The successful Arab women I know
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Svaka uspešna Arapkinja koju poznajem
10:17
have each found their unique approach
to working their life
to working their life
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pronašla je svoj jedinstveni pristup
uređivanju svojih života
uređivanju svojih života
10:20
as they continue to shoulder
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dok nastavljaju da nose
10:22
the lion's share
of responsibility in the home.
of responsibility in the home.
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veći deo odgovornosti u kući.
Međutim, ovde se ne radi
samo o preživljavanju
samo o preživljavanju
10:25
But this is not just
about surviving in your dual role
about surviving in your dual role
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u dvostrukoj ulozi
žene sa karijerom i majke.
žene sa karijerom i majke.
10:27
as a career woman and mother.
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10:29
This is also about being in the present.
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Radi se i o prisutnosti u sadašnjosti.
10:33
When I am with my children,
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Kada sam sa svojom decom,
10:34
I try to leave work out of our lives.
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pokušavam da izostavim posao
iz naših života.
iz naših života.
10:37
Instead of worrying about how many minutes
I can spend with them every day,
I can spend with them every day,
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Umesto brige o tome koliko minuta
mogu da provedem sa njima svakog dana,
mogu da provedem sa njima svakog dana,
10:41
I focus on turning these minutes
into memorable moments,
into memorable moments,
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fokusiram se na to da pretvorim te minute
u nezaboravne trenutke,
u nezaboravne trenutke,
10:45
moments where I'm seeing my kids,
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trenutke gde vidim svoju decu,
10:47
hearing them, connecting with them.
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čujem ih, povezujem se sa njima.
10:49
["Join forces, don't compete."]
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[„Udružite snage, ne takmičite se.“]
10:51
Arab women of my generation
have not been very visible
have not been very visible
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Arapkinje moje generacije
nisu bile naročito vidljive
nisu bile naročito vidljive
10:53
in the public eye as they grew up.
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2096
u očima javnosti dok su odrastale.
10:55
This explains, I think, to some extent,
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1896
Mislim da to donekle objašnjava
zašto ćete naći tako malo žena
u politici u arapskom svetu.
u politici u arapskom svetu.
10:57
why you find so few women
in politics in the Arab world.
in politics in the Arab world.
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11:01
The upside of this, however,
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1496
Dobra strana ovoga je, međutim,
11:02
is that we have spent a lot of time
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to što smo provele mnogo vremena
11:04
developing a social skill
behind the scenes,
behind the scenes,
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razvijajući društvenu veštinu iza kulisa,
11:09
in coffee shops, in living rooms,
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u kafićima, u dnevnim sobama,
11:10
on the phone,
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na telefonu,
11:12
a social skill that is
very important to success:
very important to success:
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660080
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društvenu veštinu
koja je veoma važna za uspeh -
koja je veoma važna za uspeh -
11:14
networking.
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umrežavanje.
11:16
I would say the average Arab woman
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Rekla bih da prosečna Arapkinja
ima veliku mrežu prijatelja i poznanika.
11:18
has a large network
of friends and acquaintances.
of friends and acquaintances.
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11:20
The majority of those are also women.
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Većina njih su takođe žene.
11:24
In the West, it seems like ambitious women
often compare themselves to other women
often compare themselves to other women
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Na Zapadu, izgleda da se ambiciozne žene
često porede sa drugim ženama,
često porede sa drugim ženama,
11:28
hoping to be noticed as the most
successful woman in the room.
successful woman in the room.
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u nadi da će ih primetiti
kao najuspešniju ženu u prostoriji.
kao najuspešniju ženu u prostoriji.
11:32
This leads to the much-spoken-about
competitive behavior
competitive behavior
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To dovodi do takmičarskog ponašanja
između profesionalnih žena
između profesionalnih žena
11:35
between professional women.
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o kome se dosta govori.
11:37
If there's only room
for one woman at the top,
for one woman at the top,
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Ako ima mesta samo za jedu ženu na vrhu,
onda ne možete da napravite prostor
za druge, a kamoli da ih uzdignete.
za druge, a kamoli da ih uzdignete.
11:39
then you can't make room for others,
much less lift them up.
much less lift them up.
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11:43
Arab women, generally speaking,
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Arapkinje, uopšte govoreći,
11:45
have not fallen
for this psychological trap.
for this psychological trap.
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nisu upale u tu psihološku zamku.
11:48
Faced with a patriarchal society,
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Suočene sa patrijarhalnim društvom,
11:50
they have found
that by helping each other out,
that by helping each other out,
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otkrile su da time što pomažu jedna drugoj
11:52
all benefit.
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sve dobijaju.
Na mom prethodnom poslu, ja sam bila žena
najviše pozicije na Srednjem istoku,
najviše pozicije na Srednjem istoku,
11:55
In my previous job, I was the most
senior woman in the Middle East,
senior woman in the Middle East,
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11:58
so one could think that investing
in my network of female colleagues
in my network of female colleagues
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3856
tako da bi se moglo pomisliti
da moje ulaganje u mrežu koleginica
da moje ulaganje u mrežu koleginica
12:02
couldn't bring many benefits
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ne bi donelo mnogo koristi
12:03
and that I should instead invest my time
236
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i da bi trebalo
da umesto toga ulažem vreme
da umesto toga ulažem vreme
12:06
developing my relationships
with male seniors and peers.
with male seniors and peers.
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razvijajući odnose sa muškarcima
na višim pozicijama i sebi ravnima.
na višim pozicijama i sebi ravnima.
12:09
Yet two of my biggest breaks
came through the support of other women.
came through the support of other women.
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Ipak, dva moja najveća prodora
ostvarila sam kroz podršku drugih žena.
ostvarila sam kroz podršku drugih žena.
12:14
It was the head of marketing
who initially suggested
who initially suggested
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Prvobitno je upravnica marketinga
predložila da me uzmu u obzir
predložila da me uzmu u obzir
12:16
I be considered as a young global leader
to the World Economic Forum.
to the World Economic Forum.
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kao mladog svetskog lidera
na Svetskom ekonomskom forumu.
na Svetskom ekonomskom forumu.
Bila je upoznata
sa mojim medijskim angažovanjem
sa mojim medijskim angažovanjem
12:20
She was familiar with my media engagements
and my publications,
and my publications,
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i mojim objavljivanjem
12:23
and when she was asked
to voice her opinion,
to voice her opinion,
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i kada su joj zatražili
da izrazi mišljenje,
da izrazi mišljenje,
12:25
she highlighted my name.
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istakla je moje ime.
Mlada konsultantkinja,
dama iz Saudijske Arabije i prijatelj,
dama iz Saudijske Arabije i prijatelj,
12:27
It was a young consultant,
a Saudi lady and friend,
a Saudi lady and friend,
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pomogla mi je da prodam
svoj prvi projekat u Saudijskoj Arabiji,
svoj prvi projekat u Saudijskoj Arabiji,
12:29
who helped me sell
my first project in Saudi Arabia,
my first project in Saudi Arabia,
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12:32
a market I was finding hard
to gain traction in as a woman.
to gain traction in as a woman.
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na tržištvu na kome sam smatrala
da je teško privući pažnju kao žena.
da je teško privući pažnju kao žena.
12:36
She introduced me to a client,
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Predstavila me je klijentu,
12:38
and that introduction led to the first
of very many projects for me in Saudi.
of very many projects for me in Saudi.
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a to upoznavanje je dovelo
do prvog od mnogo projekata
do prvog od mnogo projekata
za mene u Saudijskoj Arabiji.
12:42
Today, I have two senior women on my team,
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Danas imam dve žene
višeg ranga u svom timu
višeg ranga u svom timu
12:45
and I see making them successful
as key to my own success.
as key to my own success.
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i sagledavam njihov uspeh
kao ključ sopstvenog uspeha.
kao ključ sopstvenog uspeha.
12:50
Women continue to advance in the world,
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Žene nastavljaju da napreduju u svetu;
12:52
not fast enough, but we're moving.
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ne dovoljno brzo, ali se krećemo.
12:54
The Arab world, too, is making progress,
despite many recent setbacks.
despite many recent setbacks.
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Arapski svet takođe napreduje,
uprkos mnogim skorijim zastojima.
uprkos mnogim skorijim zastojima.
12:58
Just this year, the UAE appointed
five new female ministers to its cabinet,
five new female ministers to its cabinet,
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Upravo ove godine, UAE su postavili
pet novih ministarki u svoj kabinet,
pet novih ministarki u svoj kabinet,
13:03
for a total of eight female ministers.
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što je ukupno osam ministarki.
13:06
That's nearly 28 percent of the cabinet,
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To je skoro 28 posto kabineta
13:09
and more than many
developed countries can claim.
developed countries can claim.
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i više nego što mnoge razvijene zemlje
mogu da navedu.
mogu da navedu.
13:11
This is today my daughter
Alia's favorite picture.
Alia's favorite picture.
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Ovo je danas omiljena slika
moje ćerke Alije.
moje ćerke Alije.
13:15
This is the result,
no doubt, of great leadership,
no doubt, of great leadership,
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Ovo je rezultat, bez sumnje,
sjajnog vođstva,
sjajnog vođstva,
13:17
but it is also the result
of strong Arab women
of strong Arab women
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ali je takođe rezultat snažnih Arapkinja
13:20
not giving up and continuously
pushing the boundaries.
pushing the boundaries.
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koje ne odustaju
i neprekidno pomeraju granice.
i neprekidno pomeraju granice.
13:23
It is the result of Arab women
deciding every day like me
deciding every day like me
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To je rezultat Arapkinja
koje svakoga dana odlučuju, kao i ja,
koje svakoga dana odlučuju, kao i ja,
13:27
to convert shit into fuel,
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da pretvore sranje u gorivo,
da urede svoj život
tako da izostave posao iz svog života,
tako da izostave posao iz svog života,
13:29
to work their life
to keep work out of their life,
to keep work out of their life,
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13:32
and to join forces and not compete.
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da udruže snage i ne nadmeću se.
13:34
As I look to the future,
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Dok gledam u budućnost,
moja je nada za moju ćerku
kada bude stajala na ovoj bini
kada bude stajala na ovoj bini
13:36
my hopes for my daughter
when she stands on this stage
when she stands on this stage
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13:38
some 20, 30 years from now
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nekih 20, 30 godina od danas,
13:40
are that she be as proud
to call herself her mother's daughter
to call herself her mother's daughter
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da će biti podjednako ponosna
da se nazove ćerkom svoje majke
da se nazove ćerkom svoje majke
13:43
as her father's daughter.
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kao i ćerkom svog oca.
13:46
My hopes for my son
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Moja su nadanja za mog sina
13:47
are that by then, the expression
"her mother's son" or "mama's boy"
"her mother's son" or "mama's boy"
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da će do tada izrazi
„sin svoje majke“ ili „mamin dečak“
„sin svoje majke“ ili „mamin dečak“
13:51
would have taken on
a completely different meaning.
a completely different meaning.
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poprimiti sasvim drugačije značenje.
13:54
Thank you.
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Hvala.
13:55
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Leila Hoteit - Women's advocateBCG's Leila Hoteit specializes in human capital and education throughout the Middle East.
Why you should listen
Dr. Leila Hoteit is a partner and managing director at BCG, based in Dubai. She leads the education and human capital development work in the Middle East.
Dr. Hoteit's career spans over 13 years in the management consulting industry. As part of her assignments, Dr. Hoteit has covered a slew of in-depth societal issues that punctuate the MENA region; these include education, women's empowerment, human capital development, employment and culture. Dr. Hoteit was named Young Global Leader for the World Economic Forum in 2014 -- a multi-stakeholder community of exceptional young leaders who share a commitment to shaping the global future. Dr. Hoteit holds a Bachelor's degree and PhD in Electrical Engineering from Imperial College London, as well as an MBA from France's INSEAD. She is the author of multiple patents.
Leila Hoteit | Speaker | TED.com