Paola Antonelli: The 3,000-year history of the hoodie
Паола Антонеллі: Трьохтисячолітня історія светра з капюшоном.
Paola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life. Full bio
Double-click the English transcript below to play the video.
дивовижний винахід.
that we hardly think of,
про який ми навряд чи навіть думаємо,
that they're part of our lives.
що є частиною нашого життя.
the Hoodie]
розмірковує про одяг з капюшоном].
even if it was not called so --
навіть якщо її так і не називали,
for good and for bad reasons.
позитивного, так і негативного боків.
that were cape-like, with hoods attached,
з причепними капюшонами,
would wear hoodies
носили накидки з капюшоном,
when they were going to meet their lovers.
коли вони прямували на побачення.
there's the legend, there's fantasy.
connected to the grim reaper.
похмурої смерті в балахоні.
connected to the executioner.
з плащем із капюшоном.
usually of cotton jersey,
виготовлений з бавовняного трикотажу
with a drawstring;
by Knickerbocker Knitting Company.
компанією Knickerbocker Knitting Company.
such a functional, comfortable garment
як практичним, так і комфортним,
by workmen everywhere.
затребуваний робітниками.
it also gets adopted
брейк-дансерів, скейтбордистів,
youth street culture.
молодіжної субкультури.
super-comfortable,
of respectable attire for businesspeople.
респектабельного одягу бізнесменів.
how power has changed.
продемонструвати те, як змінилася влада.
you might be the bodyguard.
Ви можете бути звичайним охоронцем.
a hoodie with a T-shirt and jeans.
светр з капюшоном та джинси.
the physical aspects of the hoodie.
of wearing the hood up,
на думку капюшон на голові
and this protection,
the psychological aspects of it.
у своїй раковині.
has come to signify
такий светр став символізувати
in the United States.
African-American kid,
17-річний афроамериканець,
all over the United States,
«Марші мільйонів капюшонів»,
with the hood up
against this kind of prejudice.
протестуючи проти расових забобонів.
so much symbolism and history
стільки символізму та історії,
so many different universes
of possibilities attached.
безмежну кількість можливостей.
ABOUT THE SPEAKER
Paola Antonelli - Design curatorPaola Antonelli is on a mission to introduce -- and explain -- design to the world. With her shows at New York's Museum of Modern Art, she celebrates design's presence in every part of life.
Why you should listen
Since she stepped back from practicing architecture in order to focus on writing about design, teaching and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she is senior curator of the gallery's Architecture and Design department and, as of 2012, the museum's first ever director of research and development. Antonelli has worked on shows such as "Humble Masterpieces," which celebrated traditionally unheralded design icons such as the paperclip; "Design and the Elastic Mind," considering the relationship of design and technology, and "Talk to Me ," which looked at design and the communication of people and objects.
Ever mindful that the majority of visitors to MOMA are attracted by artists such as Picasso and Matisse, Antonelli works to ensure that if they do stumble across a design-related show, they'll be both entertained and enlightened. In 2012, she led a move to acquire 14 video games for the museum's permanent collection.
Paola Antonelli | Speaker | TED.com