TEDWomen 2016
Halla Tómasdóttir: It's time for women to run for office
Halla Tómasdóttir: 是时候让女性投身政治了
Filmed:
Readability: 3.7
1,023,888 views
温暖与智慧并驻的Halla Tómasdóttir和我们分享了她在竞选总统之路上如何克服媒体偏见，改变政治辩论基调，成为了竞选的黑马——她激励了下一代领导人跟从她的道路，“我们看见了什么，我们就能成为什么。”她说，“女性参选十分重要。“
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Double-click the English transcript below to play the video.
00:12
I feel incredibly lucky
0
760
2776
我的国家，
被认为是世界上
00:15
to be from a country
1
3560
1856
00:17
that's generally considered
to be the best place in the world
to be the best place in the world
2
5440
3856
女性的幸福感最高的地方，
00:21
to be a woman.
3
9320
1440
我对此感到万分幸运。
00:24
In 1975, when I was seven years old,
4
12720
3736
在1975年，我那时7岁，
冰岛的女性开展了罢工运动。
00:28
women in Iceland went on a strike.
5
16480
2480
00:31
They did no work that day,
6
19600
2016
无论是职业女性，
还是家庭妇女，
00:33
whether they held professional jobs
7
21640
2776
她们那天都没有去工作。
00:36
or had the work of the home.
8
24440
2120
00:39
They marched into
the center of Reykjavík --
the center of Reykjavík --
9
27160
2616
她们全部集中到了
雷克雅未克中心
雷克雅未克中心
00:41
90 percent of women participated --
10
29800
2575
——90%的女性都参与了——
平静的，一致的
00:44
and peacefully and in solidarity
11
32400
3776
要求平等。
00:48
asked for equality.
12
36200
1840
00:51
Nothing worked in Iceland that day,
13
39720
2360
那天的冰岛整体停工了，
00:54
because nothing works
when women are not at work.
when women are not at work.
14
42800
2936
因为当女性不工作时，
社会就没法运转了。
社会就没法运转了。
（掌声）
00:57
(Applause)
15
45760
2280
01:05
Five years later,
Icelanders had the courage
Icelanders had the courage
16
53800
3536
5年之后，冰岛人鼓足勇气
通过民主选举产生了
01:09
to be the first country in the world
17
57360
2136
世界上第一位女总统。
01:11
to democratically elect a woman
as their president.
as their president.
18
59520
4416
我永远也不会忘记这一天，
01:15
I will never forget this day,
19
63960
2816
总统 Vigdís，
我们熟知的那个名字，
我们熟知的那个名字，
01:18
that President Vigdís,
as we know her by her first name,
as we know her by her first name,
20
66800
4176
01:23
stepped out on the balcony
of her own home,
of her own home,
21
71000
3376
走出她的家，走到阳台上，
01:26
a single mom with her daughter
by her side as she had won.
by her side as she had won.
22
74400
4216
一位单身母亲，还有她身边的女儿，
一起迎接胜利的场景。
一起迎接胜利的场景。
01:30
(Applause)
23
78640
2480
（掌声）
01:37
This woman was an incredible role model
24
85320
2376
那个女人是我们那个时代的人，
01:39
for me and everyone
growing up at that time,
growing up at that time,
25
87720
4336
甚至包括男孩儿们的
超级楷模。
01:44
including boys.
26
92080
1200
01:45
She frequently shares the story
of how a young boy approached her
of how a young boy approached her
27
93840
4056
她经常和我们分享一个故事：
一个男孩曾多次尝试
一个男孩曾多次尝试
01:49
after a couple of terms in office
28
97920
2016
在办公室里接近她，
并询问到：“男孩长大也能成为总统吗？”
01:51
and asked, "Can boys
really grow up to be president?"
really grow up to be president?"
29
99960
3896
（笑声）
01:55
(Laughter)
30
103880
2136
楷模形象真的对我影响很大，
01:58
Role models really matter,
31
106040
2776
但即使是有着楷模的引领，
02:00
but even with such strong role models
32
108840
2816
有着我如此敬佩感激的形象，
02:03
who I am so grateful for,
33
111680
2296
当我被鼓励去竞选总统时，
02:06
when I was encouraged
to run for president,
to run for president,
34
114000
2856
我的第一反应还是
“我是能竞选总统的人吗？
“我是能竞选总统的人吗？
02:08
my first reaction was,
"Who am I to run for president?
"Who am I to run for president?
35
116880
5336
我是能当总统的人吗？”
02:14
Who am I to be president?"
36
122240
2360
02:17
It turns out that women
37
125640
2375
事实证明，相比男性，
女性更少考虑参与选举。
02:20
are less likely
to consider running than men.
to consider running than men.
38
128039
2561
02:23
So a study done in the US in 2011
39
131600
3376
一项美国2011年的调查显示，
02:27
showed that 62 percent of men
had considered running for office,
had considered running for office,
40
135000
5240
62%的男性曾考虑过参与选举，
02:33
but 45 percent of women.
41
141360
2736
而女性只有45%。
差距高达16个百分点，
02:36
That's gap of 16 percentage points,
42
144120
3376
02:39
and it's the same gap
that existed a decade earlier.
that existed a decade earlier.
43
147520
3480
而这种差距和十年前是一样的。
02:44
And it really is a shame,
44
152000
2296
这真让人羞愧，
02:46
because I am so convinced that the world
is in real need for women leaders
is in real need for women leaders
45
154320
5016
因为我发自内心的相信，
这个世界普遍需要女性领导人，
这个世界普遍需要女性领导人，
需要更多基于原则的
02:51
and more principle-based leadership
46
159360
2056
02:53
in general.
47
161440
1200
领导力。
02:56
So my decision to run
48
164080
2520
所以我下定决心去参选，
02:59
ultimately came down to the fact
49
167680
3456
其根本原因就是
03:03
that I felt
50
171160
1200
我深感
03:05
that I had to do my bit,
51
173360
2280
我要做好我的那部分，
03:09
even if I had no political experience,
52
177640
2400
即使我没有任何从政经历，
03:12
to step up and try to be part
of creating the world
of creating the world
53
180920
3640
我也要迈出这一步，
努力参与，为我们的孩子
努力参与，为我们的孩子
03:17
that will make sense and be sustainable
54
185560
2816
创造一个更加合理，
03:20
for our kids,
55
188400
1536
稳定的世界，
03:21
and a world where we truly allow
both our boys and girls
both our boys and girls
56
189960
5376
在那样的世界里，
男孩和女孩们可以变成任何
男孩和女孩们可以变成任何
03:27
to be all they can be.
57
195360
1880
他们想成为的人。
03:31
And it was the journey of my life.
58
199080
4360
这是我人生的一段重要旅程。
03:36
It was amazing.
59
204280
1600
它精彩无比。
03:39
The journey started with potentially
as many as 20 candidates.
as many as 20 candidates.
60
207040
4536
一开始有潜在多达20名候选人。
之后，其中有9人获得了候选人资格，
03:43
It boiled down to
nine candidates qualifying,
nine candidates qualifying,
61
211600
3416
最后则变为了4人决逐，
03:47
and ultimately the race
came down to four of us,
came down to four of us,
62
215040
3240
03:51
three men and me.
63
219120
1896
三位男性和我。
03:53
(Applause)
64
221040
2680
（掌声）
03:59
But that's not all the drama yet.
65
227760
2696
但这并非是闹剧的全部。
04:02
You may think you have drama in the US,
66
230480
2256
我知道你们可能想到了
美国的那些夸张的剧情，
美国的那些夸张的剧情，
04:04
but I can --
67
232760
1216
但是我可以——
（笑声）
04:06
(Laughter)
68
234000
1440
04:08
I can assure you
we had our own drama in Iceland.
we had our own drama in Iceland.
69
236280
3776
我可以向你们保证，
我们在冰岛也有我们自己的闹剧。
我们在冰岛也有我们自己的闹剧。
我们当时的总统，
拥有20年的任期经历，
拥有20年的任期经历，
04:12
So our sitting president of 20 years
70
240080
2936
一开始宣布他不会再次参选，
04:15
announced initially
that he was not going to run,
that he was not going to run,
71
243040
2656
这也许就是为什么刚开始
04:17
which is probably what gave rise
72
245720
1576
04:19
to so many candidates considering running.
73
247320
2400
有那么多人考虑参选的原因。
04:22
Then later he changed his mind
74
250880
2216
但是之后，我们的总理
因臭名昭著的巴拿马文件辞职一事，
04:25
when our prime minister resigned
75
253120
3536
牵连了他和他的家人，
04:28
following the infamous Panama Papers
76
256680
3255
04:31
that implicated him and his family.
77
259959
2897
所以他改变了主意。
还有当时冰岛盛行示威活动，
04:34
And there was a popular
protest in Iceland,
protest in Iceland,
78
262880
2056
04:36
so the sitting president thought
they needed a trusted leader.
they needed a trusted leader.
79
264960
5280
所以我们当时的总统感到，
人们需要一位他们信赖的领导人。
人们需要一位他们信赖的领导人。
04:43
A few days later, relations
to his wife and her family's companies
to his wife and her family's companies
80
271040
3976
几天之后，他们又在文件里
揭露了他和他妻子，
揭露了他和他妻子，
还有妻子的家庭企业的联系，
04:47
were also discovered in the Panama Papers,
81
275040
2200
04:50
and so he withdrew from the race again.
82
278000
2640
所以他又退出了竞选。
04:53
Before doing so, he said he was doing that
83
281680
2616
在他退出之前，
他解释之所以这么做，
他解释之所以这么做，
是因为他认为已经有
两位男性候选人
两位男性候选人
04:56
because now there were two qualified men
84
284320
3120
05:00
who he felt could fill his shoes
running for office.
running for office.
85
288280
3600
有资格和能力去弥补他的空缺。
05:05
So on May 9, 45 days before election day,
86
293040
6416
所以在5月9号，投票日前的45天，
形势对我很不利。
05:11
it was not looking too good for me.
87
299480
2200
05:14
I did not even make the graph
in the newspaper.
in the newspaper.
88
302720
3336
我甚至都没能登上
报纸的民调统计板块。
报纸的民调统计板块。
只有1%的选民给我投了票，
05:18
The polls had me at 1 percent,
89
306080
2976
但那却是历史上女性候选人
05:21
but that was still the highest
90
309080
1456
曾经有过的最高得票率了。
05:22
that any woman announcing
her candidacy had earned.
her candidacy had earned.
91
310560
3040
05:27
So it would be an understatement
to say that I had to work extremely hard
to say that I had to work extremely hard
92
315440
4736
所以描述我需要
极其努力才能坐上桌，
极其努力才能坐上桌，
才能上电视，
05:32
to get my seat at the table
93
320200
2296
都算很乐观的说法了。
05:34
and access to television,
94
322520
2456
因为网络媒体决定了
他们在第一次电视辩论中，
他们在第一次电视辩论中，
05:37
because the network decided
that they would only include
that they would only include
95
325000
3416
05:40
those with 2.5 percent
or more in the polls
or more in the polls
96
328440
3416
只能让支持率超过2.5%的
05:43
in the first TV debate.
97
331880
1720
候选人上场。
05:46
I found out on the afternoon
of the first TV debate
of the first TV debate
98
334680
3376
但是在第一场电视辩论的当天下午，
05:50
that I would participate
along with the three men,
along with the three men,
99
338080
3736
我发现我也能同其他
三位男性候选人一起出镜，
三位男性候选人一起出镜，
05:53
and I found out on live TV
100
341840
2416
我在实时新闻上看到
05:56
that I came in at exactly 2.5 percent
on the day of the first TV debate.
on the day of the first TV debate.
101
344280
5336
我那时的支持率刚刚好是2.5%。
（掌声）
06:01
(Applause)
102
349640
3080
06:07
So, challenges.
103
355000
2200
来谈谈各种挑战吧。
06:10
The foremost challenges I had to face
and overcome on this journey
and overcome on this journey
104
358520
3456
一路走来，我需要
面对并克服的最大挑战
面对并克服的最大挑战
06:14
had to do with media, muscle and money.
105
362000
2896
无疑是媒体，精力和资金。
让我们从媒体说起。
06:16
Let's start with media.
106
364920
1816
当谈到媒体和政治的时候，
06:18
There are those who say
gender doesn't matter
gender doesn't matter
107
366760
2376
很多人会说与性别无关。
06:21
when it comes to media and politics.
108
369160
1736
我并不赞成这种观点。
06:22
I can't say that I agree.
109
370920
1640
06:25
It proved harder for me
to both get access and airtime in media.
to both get access and airtime in media.
110
373440
3600
事实证明了，当时想进入媒体
或进行广播宣传都是十分困难的。
或进行广播宣传都是十分困难的。
06:29
As a matter of fact, the leading candidate
appeared in broadcast media
appeared in broadcast media
111
377800
3336
领先的候选人在投票前一个月，
06:33
87 times in the months
leading up to the elections,
leading up to the elections,
112
381160
3096
曾在媒体广播中出现了87次，
而我仅仅出现了31次。
06:36
whereas I appeared 31 times.
113
384280
2120
06:39
And I am not saying
media is doing this consciously.
media is doing this consciously.
114
387720
4136
我并不是说媒体是故意这么做的。
我认为这主要是源于无意识偏见，
06:43
I think largely this has to do
with unconscious bias,
with unconscious bias,
115
391880
2896
因为在媒体界，几乎跟其他领域一样，
06:46
because in media,
much like everywhere else,
much like everywhere else,
116
394800
2800
06:50
we have both conscious
and unconscious bias,
and unconscious bias,
117
398280
3816
我们都会有有意识和
无意识的偏见产生，
无意识的偏见产生，
如果我们真的想要改变现状，
就必须有勇气去讨论这些问题。
就必须有勇气去讨论这些问题。
06:54
and we need to have the courage
to talk about it if we want to change it.
to talk about it if we want to change it.
118
402120
4456
当我终于上了电视，
06:58
When I finally got access to TV,
119
406600
2136
得到的问题却是：
“你会放弃竞选吗？”
“你会放弃竞选吗？”
07:00
the first question I got was,
"Are you going to quit?"
"Are you going to quit?"
120
408760
3160
07:05
And that was a hard one.
121
413720
2616
这真是一个艰涩的问题。
但是，考虑到支持率
在1%到2.5%之间浮动，
在1%到2.5%之间浮动，
07:08
But of course, with 1 percent
to 2.5 percent in the polls,
to 2.5 percent in the polls,
122
416360
2856
这个问题也是可以理解的。
07:11
maybe it's understandable.
123
419240
1280
07:13
But media really matters,
and every time I appeared on TV,
and every time I appeared on TV,
124
421160
3696
但是这些媒体真的是有影响力的，
因为每次我出现在电视上，
因为每次我出现在电视上，
我们就会见证和
经历支持率的提升，
经历支持率的提升，
07:16
we saw and experienced
a rise in the polls,
a rise in the polls,
125
424880
3216
所以我亲身体会到了这是多么重要，
07:20
so I know firsthand how much this matters
126
428120
2616
07:22
and why we have to talk about it.
127
430760
2296
以及我们为什么要去讨论这些。
我是四位候选人当中唯一
07:25
I was the only one
out of the final four candidates
out of the final four candidates
128
433080
2416
没有接受过头版采访的人。
07:27
that never got a front page interview.
129
435520
2296
其他候选人都被问到的问题，
我有时却被排除在外，
我有时却被排除在外，
07:29
I was sometimes left out of the questions
asked of all other candidates
asked of all other candidates
130
437840
4096
关于选举报道也是一样。
07:33
and out of coverage about the elections.
131
441960
2120
07:36
So I did face this,
132
444640
1336
我正视了这个问题，
但我也经常这么说，
去恭维冰岛媒体：
去恭维冰岛媒体：
07:38
but I will say this
to compliment the Icelandic media.
to compliment the Icelandic media.
133
446000
3456
还是有一些关于我
发型和着装的报道的。
发型和着装的报道的。
07:41
I got few if any comments
about my hair and pantsuit.
about my hair and pantsuit.
134
449480
4696
（掌声）
07:46
(Applause)
135
454200
2576
所以，向他们致敬。
07:48
So kudos to them.
136
456800
1200
07:51
But there is another experience
that's very important.
that's very important.
137
459640
4456
但是还有另外一个很重要的经历。
我是作为独立候选人参选的，
07:56
I ran as an independent candidate,
138
464120
2256
背后没有政党和权势的扶持。
07:58
not with any political party
or muscle behind me.
or muscle behind me.
139
466400
3296
经验的缺失，
08:01
That lack of experience
140
469720
2336
资源的匮乏，
08:04
and lack of access to resources
141
472080
2256
这些可能都成为了我们的竞选障碍，
08:06
probably came at a cost to our campaign,
142
474360
3016
但这也使得我们有所创新，
并采取与众不同的政治行动。
并采取与众不同的政治行动。
08:09
but it also allowed us to innovate
and do politics differently.
and do politics differently.
143
477400
4616
我们选择了积极选举，
08:14
We ran a positive campaign,
144
482040
2240
08:17
and we probably changed the tone
of the election for others by doing that.
of the election for others by doing that.
145
485880
5000
对于他人来说，我们可能
改变了整个竞选的基调。
改变了整个竞选的基调。
08:23
It may be the reason
why I had less airtime on TV,
why I had less airtime on TV,
146
491480
2696
这也许就是我广播时间较少的原因，
因为我们想对竞争对手表现出尊重。
08:26
because I wanted to show
other contenders respect.
other contenders respect.
147
494200
3080
08:30
When access to media
proved to be so difficult,
proved to be so difficult,
148
498640
2976
当发现运用公共媒体变得越发困难时，
我们就使用了自己的媒体。
08:33
we ran our own media.
149
501640
2056
我参加了Facebook的会议，
08:35
I ran live Facebook sessions
150
503720
1856
接受来自选民的任何问题，
并当场做出解答。
并当场做出解答。
08:37
where I took questions from voters
on anything and responded on the spot.
on anything and responded on the spot.
151
505600
5120
08:43
And we put all the questions I got
and all the answers on an open Facebook
and all the answers on an open Facebook
152
511560
4296
然后我们把所有的问题和回答
都公开放在Facebook上面，
都公开放在Facebook上面，
因为我们认为如果你想建立信任，
08:47
because we thought
transparency is important
transparency is important
153
515880
3056
透明性就是至关重要的。
08:50
if you want to establish trust.
154
518960
1520
08:53
And when reaching young voters
proved to be challenging,
proved to be challenging,
155
521120
3136
当我们发现很难
接触年轻选民的时候，
接触年轻选民的时候，
我就摇身变为了Snapchat用户。
08:56
I became a Snapchatter.
156
524280
2000
08:59
I got young people
to teach me how to do that,
to teach me how to do that,
157
527080
2456
我让年轻人教我如何使用Snapchat，
并在竞选尾声那段时间，
我用过了Snapchat的每个过滤器。
我用过了Snapchat的每个过滤器。
09:01
and I used every filter on Snapchat
during the last part of the campaign.
during the last part of the campaign.
158
529560
5256
09:06
And I actually had to use a lot of humor
and humility, as I was very bad at it.
and humility, as I was very bad at it.
159
534840
5216
我需要表现许多幽默和
谦卑成分，但我对此并不擅长。
谦卑成分，但我对此并不擅长。
但是我们在年轻人当中
逐渐培养出了那些特质。
逐渐培养出了那些特质。
09:12
But we grew the following
amongst young people by doing that.
amongst young people by doing that.
160
540080
4016
所以说，进行一场不同寻常的
选举是有可能的。
选举是有可能的。
09:16
So it's possible to run
a different type of campaign.
a different type of campaign.
161
544120
3176
非常不幸的是，人们谈到政治，
就很难避开谈钱的问题。
就很难避开谈钱的问题。
09:19
But unfortunately, one cannot talk
about politics without mentioning money.
about politics without mentioning money.
162
547320
5080
09:25
I am sad that it is that way,
but it's true,
but it's true,
163
553600
2216
我对此感到很不幸，
但这是事实，
但这是事实，
相比其他候选人，
我们的确缺少资金资源。
我们的确缺少资金资源。
09:27
and we had less financial resources
than the other candidates.
than the other candidates.
164
555840
4080
09:32
This probably was partly due to the fact
165
560760
4136
其中的部分原因可能，
按照我的想法，
是我更难申请到金融支持。
是我更难申请到金融支持。
09:36
that I think I had a harder time
asking for financial support.
asking for financial support.
166
564920
4096
而且我也有少付出，
多回报的雄心壮志。
多回报的雄心壮志。
09:41
And maybe I also had the ambition
to do more with less.
to do more with less.
167
569040
5376
很多人会把那称为
我非常女人的一面。
我非常女人的一面。
09:46
Some would call that very womanly of me.
168
574440
2960
09:50
But even with one third the media,
one third the financial resources,
one third the financial resources,
169
578600
5616
但是尽管（相比其他候选人）
只有三分之一的媒体和资金资源，
只有三分之一的媒体和资金资源，
只有一个创业团队，
但是我们了不起的团队
但是我们了不起的团队
09:56
and only an entrepreneurial team,
but an amazing team,
but an amazing team,
170
584240
3536
却成功的在投票当晚，
当结果刚刚出来的时候
当结果刚刚出来的时候
09:59
we managed to surprise everyone
on election night,
on election night,
171
587800
4176
让所有人吃惊不已。
10:04
when the first numbers came in.
172
592000
1720
10:06
I surprised myself,
as you may see in that photo.
as you may see in that photo.
173
594680
2616
我惊讶到自己了，就像
你们在照片里看到的那样。
你们在照片里看到的那样。
（笑声）
10:09
(Laughter)
174
597320
1800
10:11
So the first numbers,
175
599600
1680
所以当数字刚出来时，
10:14
I came in neck to neck
to the leading candidate.
to the leading candidate.
176
602160
2656
我居然与领先的候选人
是齐头并进的。
是齐头并进的。
（欢呼）
10:16
(Cheers)
177
604840
3400
10:24
Well, too early,
because I didn't quite pull that,
because I didn't quite pull that,
178
612520
3136
好吧，高兴的早了点儿，
因为我还没放出全图，
因为我还没放出全图，
我最后得了第二，
10:27
but I came in second,
179
615680
1496
我们一路走来，从1%的支持率，
10:29
and we went a long way
from the one percent,
from the one percent,
180
617200
3176
达到了接近三分之一的支持率，
10:32
with nearly a third of the vote,
181
620400
1976
并且，我们以前所未有的领先
幅度击败了民意调查结果，
幅度击败了民意调查结果，
10:34
and we beat the polls
by an unprecedented margin,
by an unprecedented margin,
182
622400
3016
10:37
or 10 percentage points
above what the last poll came in at.
above what the last poll came in at.
183
625440
3880
我们比最近一次民意调查结果
整整高出10个百分点。
整整高出10个百分点。
10:42
Some people call me the real winner
of the election because of this,
of the election because of this,
184
630360
3296
很多人因此把我称为
选举的真正赢家，
选举的真正赢家，
还有很多人鼓励我参加下一届选举。
10:45
and there are many people
who encouraged me to run again.
who encouraged me to run again.
185
633680
3200
10:49
But what really makes me proud
186
637520
2576
但是真正让我感到骄傲的，
是意识到
10:52
is to know that I earned
187
640120
1656
我得到了较高的年轻人支持率，
10:53
proportionately higher percentage
support from the young people,
support from the young people,
188
641800
4696
甚至很多人鼓励
我的女儿去参加2040年选举。
我的女儿去参加2040年选举。
10:58
and a lot of people encouraged
my daughter to run in 2040.
my daughter to run in 2040.
189
646520
5136
（掌声）
11:03
(Applause)
190
651680
1920
11:10
She is 13,
191
658400
1480
她今年13岁，
11:12
and she had never been on TV before.
192
660960
2416
在那之前还从未上过电视。
在投票日那天，
我多次在电视上观察她，
我多次在电视上观察她，
11:15
And on election day,
I observed her on TV repeatedly,
I observed her on TV repeatedly,
193
663400
4256
她很聪明，她很自信，
11:19
and she was smart, she was self-confident,
194
667680
3336
她很真诚，也很支持她的母亲。
11:23
she was sincere, and she was
supportive of her mother.
supportive of her mother.
195
671040
3376
这也许就是我选举的亮点了。
11:26
This was probably
the highlight of my campaign.
the highlight of my campaign.
196
674440
3176
（掌声）
11:29
(Applause)
197
677640
2560
11:36
But there was another one.
198
684600
1816
但是还有另外一点。
一些学龄前女孩走在路上，
11:38
These are preschool girls out on a walk,
199
686440
2536
她们在公交车站上
看到一幅我的海报，
看到一幅我的海报，
11:41
and they found
a poster of me on a bus stop,
a poster of me on a bus stop,
200
689000
2176
她们觉得应该去亲吻这幅海报。
11:43
and they saw the need to kiss it.
201
691200
2216
观众：哇哦！
11:45
Audience: Aw!
202
693440
1696
这番景象对我来说就足以代表胜利了。
11:47
This picture was really
enough of a win for me.
enough of a win for me.
203
695160
3480
11:51
What we see, we can be.
204
699280
2280
我们看到什么，
我们就能成为什么。
我们就能成为什么。
11:54
So screw fear and challenges.
205
702480
2856
所以，去你的恐惧和挑战吧！
（掌声）
11:57
(Applause)
206
705360
2376
女性参与竞选十分重要，
11:59
It matters that women run,
207
707760
2256
现在是女性开始参与竞选的时机了，
12:02
and it's time for women to run for office,
208
710040
3936
不论是成为CEO，还是总统。
12:06
be it the office of the CEO
or the office of the president.
or the office of the president.
209
714000
3920
12:11
I also managed to put an impression
on your very own "New Yorker."
on your very own "New Yorker."
210
719280
3960
我还设法成为了你们眼中的“纽约客”。
12:16
I earned a new title,
"A living emoji of sincerity."
"A living emoji of sincerity."
211
724600
4096
我现在有个新的名字，
“活生生的真诚表情包”。
“活生生的真诚表情包”。
12:20
(Cheers)
212
728720
2160
（欢呼）
12:24
It is possibly my proudest title yet,
213
732680
3160
这也许是至今为止，
我获得的最令我骄傲的称号，
我获得的最令我骄傲的称号，
12:29
and the reason is
that women too often get penalized
that women too often get penalized
214
737560
4016
原因是女性经常因为使用
我所谓的“表情资本”而受到惩罚，
12:33
for using what I call
their emotional capital,
their emotional capital,
215
741600
3576
但从我的自身经历来看，
当我们使用这些丰富的表情时，
当我们使用这些丰富的表情时，
12:37
but I know from experience
that we become so good
that we become so good
216
745200
3896
应该为证明了自己感到骄傲。
12:41
when we do just that.
217
749120
1696
（掌声）
12:42
(Applause)
218
750840
2560
12:47
And we need more of that.
219
755720
1720
但这还远远不够。
12:51
We celebrated as if we had won
on election night,
on election night,
220
759200
3496
我们在投票日当天晚上高兴的
庆祝，仿佛我们赢得了选举一样，
庆祝，仿佛我们赢得了选举一样，
因为这就是我们真切的感觉。
12:54
because that's how we felt.
221
762720
1776
所以你不一定要真正达到那个位置。
12:56
So you don't necessarily
have to reach that office.
have to reach that office.
222
764520
4336
你只需要努力去争取，
13:00
You just have to go for it,
223
768880
1736
还有你们的家人，朋友，
和你们一起工作的同事，
和你们一起工作的同事，
13:02
and you, your family, your friends,
everyone working with you,
everyone working with you,
224
770640
3056
如果你不负众望，
你将经历前所未有的东西。
你将经历前所未有的东西。
13:05
if you do it well, you will grow beyond
anything you will experience before.
anything you will experience before.
225
773720
4520
13:12
So we had a good time,
226
780000
1480
所以我们经历了一段愉快的时光，
13:14
and I learned a lot on this journey,
227
782440
2656
我也在这段经历中学到了很多，
限于今天的时间，
我也许不能把我学到的
我也许不能把我学到的
13:17
probably more lessons
than I can share here
than I can share here
228
785120
2736
所有东西与大家分享。
13:19
in the time we have today.
229
787880
1776
但请放心，这也是一项艰苦的工作。
13:21
But rest assured, it was hard work.
230
789680
3496
我在那几个月中严重睡眠不足。
13:25
I lost a lot of sleep during those months.
231
793200
2720
13:28
It took resilience
and perseverance to not quit,
and perseverance to not quit,
232
796800
5576
我需要灵活应对和坚持不懈，
才能不半途而废，
才能不半途而废，
13:34
but I learned something
that I knew before on the one percent day,
that I knew before on the one percent day,
233
802400
4256
但我在1%得票率之前
还学会了另一件东西，
还学会了另一件东西，
那就是如果想要成功，
13:38
and that is that you can only be good
234
806680
3016
你就必须真正的倾听你自己的声音，
13:41
when you are truly, authentically
listening to your own voice
listening to your own voice
235
809720
3896
保证言行一致。
13:45
and working in alignment with that.
236
813640
2680
13:49
As a good sister of mine sometimes says,
237
817080
2616
我的一个好姐妹有时候会说，
你可以欺骗你的直觉，
13:51
you may cheat on your intuition,
238
819720
2576
可是你的直觉永远不会欺骗你。
13:54
but your intuition never cheats on you.
239
822320
2440
13:59
I think it's also very important,
and you all know this,
and you all know this,
240
827640
3176
我觉得这很重要，
你们必须意识到：
你们必须意识到：
无论走到哪一步，
14:02
that on any journey you go on,
241
830840
1576
你都是带领团队一起的。
14:04
it's the team you take along.
242
832440
1640
14:06
It's having people around you
who share your values, your vision,
who share your values, your vision,
243
834560
4816
那些和你有相同价值观
和看法的人围绕着你，
和看法的人围绕着你，
但他们又在其它方面各不相同。
14:11
but are different in every other way.
244
839400
2040
14:14
That's the formula for success for me,
245
842040
2376
那就是我的成功秘诀，
14:16
and I am blessed with an amazing husband,
246
844440
2456
我很幸运有一位了不起的丈夫，
今天也在这儿，
14:18
here today,
247
846920
1200
14:21
an incredible family --
248
849080
1736
还有无与伦比的一家人——
14:22
(Applause)
249
850840
1936
（掌声）
和同甘共苦的朋友们，
14:24
and great friends,
250
852800
1216
我们今天一起来了，
作为政治领域的创业者，
作为政治领域的创业者，
14:26
and we came together
as entrepreneurs in the political arena,
as entrepreneurs in the political arena,
251
854040
3376
把人们口中的不可能变为了可能。
14:29
and pulled something off
that everyone said would be impossible.
that everyone said would be impossible.
252
857440
3816
事实上，我的首席公关专家
曾在我做出决定前
曾在我做出决定前
14:33
As a matter of fact,
the leading PR expert told me
the leading PR expert told me
253
861280
3176
告诉我，
14:36
before I made my decision
254
864480
1736
我会做的很好，
我会赢得7%的选票。
我会赢得7%的选票。
14:38
that I would do well to get seven percent.
255
866240
2640
14:41
I appreciated his perspective,
because he was probably right,
because he was probably right,
256
869640
4216
我很感激他的看法，
他也许是正确的，
他也许是正确的，
他是在丰富的经验之上
得出的这个结论。
得出的这个结论。
14:45
and he was basing it
on valuable experience.
on valuable experience.
257
873880
2176
但在1%得票率公布的那天，
14:48
But on the one percent day,
258
876080
1336
我下定决心，
要在这儿证明他错了。
要在这儿证明他错了。
14:49
I decided here to show him
that he was wrong.
that he was wrong.
259
877440
3120
14:54
It's very important to mention this,
because I did lose a lot of sleep,
because I did lose a lot of sleep,
260
882320
3376
我必须要提到这件事，
因为我确实牺牲了很多睡眠，
因为我确实牺牲了很多睡眠，
我很努力的工作，
还有和我一起的人们也一样。
还有和我一起的人们也一样。
14:57
and I worked hard,
and so did the people with me.
and so did the people with me.
261
885720
2320
15:00
We can never go the distance
if we forget to take care of ourselves.
if we forget to take care of ourselves.
262
888440
4096
如果我们忘记了照顾自己，
我们就没法走那么远。
我们就没法走那么远。
其中有两个很重要的点，
15:04
And it's two things that I think
are very important in that,
are very important in that,
263
892560
2856
15:07
in surrounding yourself with people
and practices that nourish you,
and practices that nourish you,
264
895440
3536
让对你有益的人和训练包围你，
但同等重要的，甚至更重要的是，
15:11
but it's equally important,
maybe even more important,
maybe even more important,
265
899000
2776
有勇气去抛弃那些夺走你精力的
15:13
to have the courage
to get rid of people and practices
to get rid of people and practices
266
901800
3736
人和训练，
15:17
that take away your energy,
267
905560
2056
包括那些出色的博主和评论家。
15:19
including the wonderful bloggers
and commentators.
and commentators.
268
907640
3640
15:24
I took a lot of support
from others in doing this,
from others in doing this,
269
912200
2976
我得到了很多人的帮助，
我下定决心，当别人
士气低落时我要斗志昂扬，
士气低落时我要斗志昂扬，
15:27
and I made the decision to go high
when others went low,
when others went low,
270
915200
4056
这就是我如何节省精力，
一直走到最后的部分原因。
一直走到最后的部分原因。
15:31
and that's partly how I kept
my energy going throughout all of this.
my energy going throughout all of this.
271
919280
4856
当我有时候感到精疲力竭——
15:36
And when I lost my energy for a moment --
272
924160
2176
时不时都会发生，
这条路不容易——
这条路不容易——
15:38
and I did from time to time,
it wasn't easy --
it wasn't easy --
273
926360
3296
我就把问题推回为什么我决定参选，
15:41
I went back to why I decided to run,
274
929680
3296
我是如何决定去进行我自己的选举的。
15:45
and how I had decided to run my own race.
275
933000
3400
15:49
I called it a 4G campaign,
276
937520
2576
我把它称为4G竞选，
G代表了一些冰岛词汇。
15:52
the G's representing the Icelandic words.
277
940120
2776
第一个词是“Gagn"。
15:54
And the first one is called "Gagn."
278
942920
2136
我去努力做好的事，
15:57
I ran to do good,
279
945080
2256
成为人民的公仆，
15:59
to be of service,
280
947360
1216
我想为自己的工作和
16:00
and I wanted servant leadership
281
948600
2496
16:03
to be at the center of how I worked
and everybody else in the campaign.
and everybody else in the campaign.
282
951120
3520
其他在竞选中工作的人提供领导价值。
16:07
Second one is "Gleði," or joy.
283
955520
2696
第二个词是“Gleði“，或者是欢乐。
我决定去享受整个过程。
16:10
I decided to enjoy the journey.
284
958240
2096
我们能从中学到很多，
16:12
There was a lot to be taken
out of the journey,
out of the journey,
285
960360
2216
16:14
no matter if the destination
was reached or not.
was reached or not.
286
962600
2616
无论我们是否能达到目标。
我也尽力去鼓舞他人去这么做。
16:17
And I tried my utmost
to inspire others to do so as well.
to inspire others to do so as well.
287
965240
3080
16:21
Third is "Gagnsæi."
288
969200
1776
第三个词是“Gagnsæi”（透明）。
我对任何问题毫无保留。
16:23
I was open to any questions.
289
971000
1736
16:24
I kept no secrets,
290
972760
1536
我没有秘密，
这些都是开放的，
就在Facebook和其他网站上。
就在Facebook和其他网站上。
16:26
and it was all open,
on Facebook and websites.
on Facebook and websites.
291
974320
3096
16:29
Because I think if you're
choosing your president,
choosing your president,
292
977440
2376
因为我觉得如果你们
在选择你们的总统，
在选择你们的总统，
你们应该得到问题的答案。
16:31
you deserve answers to your questions.
293
979840
2080
16:34
Last but not least,
294
982840
2296
最后，但同样重要的是，
我不必再在这个房间里强调了，
16:37
I don't need to explain that in this room,
295
985160
2376
我们依靠的是女性的力量。
16:39
we ran on the principle of Girlpower.
296
987560
2896
（欢呼）
16:42
(Cheers)
297
990480
2480
16:48
I am incredibly glad
298
996080
2096
我对于自己能有勇气去参选，
去冒险失败，但最终在
16:50
that I had the courage to run,
299
998200
2216
16:52
to risk failure but receive success
300
1000440
3056
不同阶段中取得成功，
而感到万分激动。
16:55
on so many levels.
301
1003520
1880
16:58
I can't tell you that it was easy,
302
1006560
3376
我不能说这很轻松，
但是我可以告诉你，
17:01
but I can tell you,
303
1009960
2096
我和我的整个团队都很赞同，
17:04
and I think my entire team
will agree with me,
will agree with me,
304
1012080
3656
这一切都是值得的。
17:07
that it was worth it.
305
1015760
2040
17:10
Thank you.
306
1018600
1216
谢谢。
（掌声）
17:11
(Applause)
307
1019840
1696
谢谢。
17:13
Thank you.
308
1021560
1200
17:16
Thank you.
309
1024760
1216
谢谢。
（掌声）
17:18
(Applause)
310
1026000
2480
17:26
Pat Mitchell: I'm not letting you go yet.
311
1034920
2010
帕特·米切尔（PM）：
我不会就这样让你离开的。
我不会就这样让你离开的。
17:29
Halla Tómasdóttir: What a great crowd.
312
1037880
1810
Halla Tómasdóttir（HT）：
群众的力量啊！
群众的力量啊！
17:33
PM: I can't let you go
without saying
without saying
313
1041839
2096
PM：我必须在你离开之前说：
这间屋子里的每个人
可能都在准备移居冰岛，
可能都在准备移居冰岛，
17:35
that probably everybody in the room
is ready to move to Iceland
is ready to move to Iceland
314
1043960
2975
去投给你一票。
17:38
and vote for you.
315
1046960
1696
但是，当然，我们
在那儿可能不能投票，
在那儿可能不能投票，
17:40
But of course we probably
can't vote there,
can't vote there,
316
1048680
2056
但是我们从冰岛一直以来
17:42
but one thing we can get from Iceland
317
1050760
2376
17:45
and have always gotten is inspiration.
318
1053160
2816
获得的却是灵感和鼓舞。
我是说，以我的年纪，
完全能够记得1975年
完全能够记得1975年
17:48
I mean, I'm old enough to remember 1975
319
1056000
3176
所有的冰岛女性走出了家门，
17:51
when all the Icelandic women walked out,
320
1059200
2016
这的确是女性运动产生的重要因素。
17:53
and that really was a very big factor
in launching the women's movement.
in launching the women's movement.
321
1061240
3576
就像你之前提到的。
我喜欢去重温那个画面，
我喜欢去重温那个画面，
17:56
You made a reference to it earlier.
I'd love to bring the picture back up
I'd love to bring the picture back up
322
1064840
3456
让我们去回忆一整个国家
都停止运转的样子。
都停止运转的样子。
18:00
and just have us remember what it was like
when a country came to a standstill.
when a country came to a standstill.
323
1068320
4216
但还有件事你们可能不知道，
18:04
And then what you may not know
324
1072560
2336
因为我们美国的媒体没有报道它，
18:06
because our American media
did not report it,
did not report it,
325
1074920
4016
那就是冰岛的女性其实在周一
又一次的举行了罢工，对吗？
又一次的举行了罢工，对吗？
18:10
the Icelandic women
walked out again on Monday. Right?
walked out again on Monday. Right?
326
1078960
3896
HT：是的，的确是这样。
PM：你能和我们说说这件事吗？
PM：你能和我们说说这件事吗？
18:14
HT: Yes, they did.
PM: Can you tell us about that?
PM: Can you tell us about that?
327
1082880
2667
HT：是的，所以在
首次罢工运动的41年后，
首次罢工运动的41年后，
18:17
HT: Yes, so 41 years
after the original strike,
after the original strike,
328
1085571
2805
冰岛也许成为了这个世界上
作为女性最幸福的地方，
作为女性最幸福的地方，
18:20
we may be the best place
in the world to be a woman,
in the world to be a woman,
329
1088400
3256
但是我们的任务并未结束。
18:23
but our work isn't done.
330
1091680
2336
所以在周一下午2点38分，
18:26
So at 2:38pm on Monday,
331
1094040
2616
冰岛的女性再次
脱离了她们的岗位，
脱离了她们的岗位，
18:28
women in Iceland left work,
332
1096680
1696
因为到那会儿，她们就应该
已经得到一天的工资了。
已经得到一天的工资了。
18:30
because that's when
they had earned their day's salary.
they had earned their day's salary.
333
1098400
2896
（掌声）
18:33
(Applause)
334
1101320
1960
18:48
What's really cool about this
335
1116080
2376
不过最值得注意的是
年轻男女们以史无前例的人数
18:50
is that young women and men participated
336
1118480
3696
参与了这次罢工，
18:54
in greater numbers than before,
337
1122200
2176
因为是时候让我们
终结性别间的工资差距了。
终结性别间的工资差距了。
18:56
because it is time
that we close the pay gap.
that we close the pay gap.
338
1124400
3840
19:02
PM: So I'm not going to ask
Halla to commit right now
Halla to commit right now
339
1130720
2856
PM：所以，我并不会
要求Halla现在就去坦白
要求Halla现在就去坦白
她的下一步计划，
19:05
to what she's doing next,
340
1133600
1256
但是我会说，如果你再次竞选，
19:06
but I will say that you'd have
a very large volunteer army
a very large volunteer army
341
1134880
3376
你将拥有一个强大的志愿军团。
19:10
should you decide to do that again.
342
1138280
2416
谢谢你，Halla。
19:12
Thank you Halla.
343
1140720
1256
HT：谢谢你们所有人。
19:14
HT: Thank you all.
344
1142000
1416
（掌声）
19:15
(Applause)
345
1143440
2395
ABOUT THE SPEAKER
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com