TED2012
John Hodgman: Design, explained.
ジョン・ホッジマン: デザインを語る
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コメディアンで自称デザイン専門家のジョン・ホッジマンが、現代を象徴する３つの物体について、そのデザインを語ります。（TED2012の「デザインスタジオ」セッションより。ゲストキュレーター: チー・パールマン とデビッド･ロックウェル）
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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本日私は皆さんに
00:18
three examples of iconic design,
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著名なデザイン例を三つお話します
00:21
and it makes perfect sense
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私がこの話をするのは
00:22
that I should be the one to do it
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完璧に理にかなっています
00:25
because I have a Bachelor's degree in Literature.
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私は文学士ですから
00:29
(Laughter)
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（笑）
00:30
But I'm also a famous
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また私は二流のテレビ番組の
00:31
minor television personality
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名の知れた司会者で
00:34
and an avid collector of
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DWR家具店の熱烈な
00:36
Design Within Reach catalogs,
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カタログ収集家です
00:37
so I pretty much know
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だから大抵なことは
00:39
everything there is.
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知っています
00:41
Now, I'm sure you
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皆さん この建物は
00:42
recognize this object;
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見覚えあるでしょう
00:44
many of you probably saw it
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数日前 ロサンゼルス国際空港に
00:45
as you were landing your private zeppelins
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数日前 ロサンゼルス国際空港に
00:47
at Los Angeles International Airport
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自家用ツェッペリン飛行船で
00:49
over the past couple of days.
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着陸した際に見たことでしょう
00:52
This is known as the Theme Building;
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これはテーマ・ビルとして知られています
00:55
that is its name for reasons
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その名前の由来は
00:57
that are still very murky.
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極めて不明です
00:59
And it is perhaps
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この建物は
01:01
the best example we have in Los Angeles
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ロサンゼルスにある古代の
01:04
of ancient extraterrestrial architecture.
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地球外建築の好例です
01:09
It was first excavated in 1961
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初めて発掘されたのは1961年
01:12
as they were building LAX,
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ロサンゼルス国際空港の建設中でした
01:14
although scientists believe that
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科学者たちはその起源は
01:15
it dates back to the year 2000
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紀元前2000年まで
01:18
Before Common Era,
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さかのぼり
01:20
when it was used as
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次元間宇宙基地として
01:21
a busy transdimensional space port
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当時は大盛況で
01:24
by the ancient astronauts
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最初にこの惑星にやってきた
01:26
who first colonized this planet
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古代の宇宙飛行士は
01:28
and raised our species
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当時原始的だった人類に
01:29
from savagery by giving us
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文字言語や
01:31
the gift of written language
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技術そして
01:33
and technology and
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回転レストラン
01:35
the gift of revolving restaurants.
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を授けたそうです
01:37
It is thought to have been
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元は有名なストーンヘンジにあった
01:40
a replacement for the older space ports
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古い宇宙船基地を建て替えたもので
01:43
located, of course, at Stonehenge
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極めて評判になりました
01:46
and considered to be
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整然としたデザインや
01:47
quite an improvement
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周りをいつも徘徊していた
01:48
due to the uncluttered design,
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ドイルド僧を排除したこと
01:50
the lack of druids hanging around all the time
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そして明らかに便利になった
01:53
and obviously, the much better
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駐車場へのアクセスの
01:55
access to parking.
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おかげです
01:56
When it was uncovered,
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発見された際は
01:59
it ushered in a new era
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流線的 古風な未来的なデザインが
02:01
of streamlined, archaically futuristic design
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グーギーと呼ばれて
02:04
called Googie,
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一世を風靡し
02:05
which came to be synonymous with
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ジェット時代という
02:07
the Jet Age, a misnomer.
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誤った用法と混同されました
02:09
After all, the ancient astronauts who used it
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というのも古代宇宙飛行士は
02:12
did not travel by jet very often,
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ジェットはほとんど使わず
02:14
preferring instead to travel by feathered serpent
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普段は水晶ドクロで進む
02:17
powered by crystal skulls.
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羽根の生えたヘビで旅したからです
02:20
(Applause)
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(拍手)
02:22
(Music)
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(伴奏)
02:26
Ah yes, a table.
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さぁ こちらにテーブルがあります
02:30
We use these every day.
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毎日使います
02:31
And on top of it,
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そしてその上には
02:33
the juicy salif.
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ジューシーサリフ
02:35
This is a design by Philippe Starck,
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デザインしたフィリップ・スタルクは
02:36
who I believe is in the audience at this very moment.
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今 この観客の中にいるはずです
02:38
And you can tell it is a Starck design
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氏のデザインであることは
02:40
by its precision, its playfulness,
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その精密度 遊び心 革新性
02:44
its innovation and
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そして瞬時に
02:46
its promise of imminent violence.
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武器に変身する機能性から明らかです
02:49
(Laughter)
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(笑)
02:51
It is a design that challenges your intuition --
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私たちの直感を刺激します
02:54
it is not what you think it is when you first see it.
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初めて見る印象とは違います
02:57
It is not a fork designed
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フォークではありませんから
02:58
to grab three hors d'oeuvres at a time,
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オードブルを同時に三つ掴むのではありません
03:02
which would be useful out in the lobby,
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もしそうなら便利だと
03:04
I would say.
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思いますが
03:05
And despite its obvious
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明らかに見える
03:06
influence by the ancient astronauts
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古代宇宙飛行士や宇宙時代
03:08
and its space agey-ness and tripodism,
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そして三脚主義の影響に反して
03:12
it is not something
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この物体の用途は
03:13
designed to attach to your brain
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脳に突き刺して思考を
03:16
and suck out your thoughts.
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抜き取るためでもありません
03:18
It is in fact a citrus juicer
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実はジュース絞り器です
03:20
and when I say that,
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一度 明かしたなら
03:22
you never see it as anything else again.
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他の物には見えないでしょう
03:25
It is also not a monument to design,
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単なる象徴的デザインではなく
03:29
it is a monument to design's utility.
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機能を象徴するデザインなのです
03:31
You can take it home with you,
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テーマ・ビルはその場に建ち続けますが
03:33
unlike the Theme Building,
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これは違って
03:35
which will stay where it is forever.
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家に持って帰れます
03:38
This is affordable
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値段も手ごろですし
03:39
and can come home with you
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家に持ち帰って
03:41
and, as such, it can sit
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キッチンカウンターに置いたら
03:43
on your kitchen counter --
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お似合いでしょう―
03:45
it can't go in your drawers;
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引出しには入りません
03:47
trust me, I found that out the hard way --
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試しましたが全然ダメでした―
03:49
and make your kitchen counter into
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キッチンカウンターが
03:51
a monument to design.
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象徴的デザインになります
03:53
One other thing about it,
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もう一つの特長です
03:54
if you do have one at home,
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既にお持ちの方に
03:56
let me tell you one of the features you may not know:
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ご存じない機能をお伝えします
03:58
when you fall asleep,
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あなたが寝ている間に
04:00
it comes alive
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こいつは生き返ります
04:03
and it walks around your house
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家の中を動き回って
04:05
and goes through your mail
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郵便をみたり
04:07
and watches you as you sleep.
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眠るあなたを見つめます
04:09
(Applause)
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(拍手)
04:13
Okay, what is this object?
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さて これは何でしょう
04:20
I have no idea. I don't know what that thing is.
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全くわかりません
04:23
It looks terrible. Is it a little hot plate?
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ひどい形です 小さなホットプレート?
04:25
I don't get it.
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わかりません
04:27
Does anyone know? Chi?
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誰か知っていますか?
04:29
It's an ... iPhone. iPhone.
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えっ アイフォーン
04:30
Oh yes, that's right, I remember those;
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たしかに 思い出しました
04:33
I had my whole bathroom tiles
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昔 浴室のタイルをこれで
04:35
redone with those back in the good old days.
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リフォームしたことがあります
04:38
No, I have an iPhone. Of course I do.
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いや iPhoneは私も持ってます
04:40
Here is my well-loved iPhone.
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私の大好きなiPhoneです
04:42
I do so many things on this little device.
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この小さな機器で何でもします
04:45
I like to read books on it.
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これでよく本を読みます
04:47
More than that, I like to buy books on it
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本を買うのはもっと好きです
04:49
that I never have to feel guilty about not reading
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買った後は見ないので
04:51
because they go in here and I never look at them again
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読まなくても悪気がしません
04:53
and it's perfect.
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最高です
04:56
I use it every day to
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これで毎日
04:58
measure the weight of an ox,
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牛の重さを量ったりもします
05:00
for example.
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牛の重さを量ったりもします
05:02
Every now and then,
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時折
05:04
I admit that I complete
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電話をしたりする
05:05
a phone call on it occasionally.
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こともあります
05:07
And yet I forget about it all the time.
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でも普段は全く忘れています
05:11
This is a design
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このデザインは
05:13
that once you saw it,
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いちど見ると
05:15
you forgot about it.
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忘れます
05:16
It is easy to forget the gasp-inducement
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2007年に登場して初めて
05:19
that occurred in 2007 when you first
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触れた時の驚きは消えました
05:22
touched this thing because it became
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あまりにも早く
05:24
so quickly pervasive
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普及して使いこなし
05:26
and because of how instantly
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操作方法が
05:28
we adopted these gestures
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生活の一部に
05:31
and made it an extension of our life.
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溶け込んだからです
05:34
Unlike the Theme Building,
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テーマ・ビルと違って
05:36
this is not alien technology.
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異星人の技術ではありません
05:38
Or I should say,
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というか
05:40
what it did was it took technology
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これがもたらしたのは
05:42
which, unlike people in this room,
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この部屋の皆さんと違い
05:43
to many other people in the world,
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世界中の多くの人々には
05:44
still feels very alien,
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馴染みない技術を
05:46
and made it immediately and instantly feel
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いとも簡単に即座に
05:48
familiar and intimate.
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慣れ親しませたことです
05:50
And unlike the juicy salif,
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そしてジューシーサリフと違って
05:52
it does not threaten
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脳に食い込む恐れは
05:54
to attach itself to your brain,
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ありません
05:56
rather, it simply
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むしろ 知らぬ間に
05:58
attaches itself to your brain.
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脳にハマり込むんです
06:00
(Laughter)
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(拍手)
06:02
And you didn't even notice it happened.
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そうなったことすら気づかないでしょう
06:05
So there you go. My name is John Hodgman.
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おしまいです ジョン・ホッジマンでした
06:07
I just explained design.
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デザインについて語りました
06:10
Thank you very much.
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ありがとうございました
06:12
(Applause)
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(拍手)
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com