TED2012
John Hodgman: Design, explained.
Džons Hodžmens izskaidro dizainu.
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Džons Hodžmens, komiķis un pastāvīgais eksperts, „izskaidro” trīs zīmīgu mūsdienu objektu dizainu. (No Dizaina Studijas sesijas TED2012 ietvaros, ko vadīja pieaicinātie Čī Pērlmens un Deivids Rokvels.)
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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Šodien es jums atklāšu
00:18
three examples of iconic design,
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trīs zīmīga dizaina piemērus,
00:21
and it makes perfect sense
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un ir pilnīgi pašsaprotami,
00:22
that I should be the one to do it
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ka tas būtu jādara tieši man,
00:25
because I have a Bachelor's degree in Literature.
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jo man ir bakalaura grāds literatūrā.
00:29
(Laughter)
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(Smiekli)
00:30
But I'm also a famous
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Taču es esmu arī slavena
00:31
minor television personality
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necila TV personība
00:34
and an avid collector of
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un kaismīgs „Design Within Reach”
00:36
Design Within Reach catalogs,
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katalogu kolekcionārs,
00:37
so I pretty much know
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tā kā man ir diezgan laba sajēga
00:39
everything there is.
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par visu ar to saistīto.
00:41
Now, I'm sure you
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Es esmu pārliecināts,
00:42
recognize this object;
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ka atpazīstat šo objektu;
00:44
many of you probably saw it
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daudzi no jums to iespējams redzēja,
00:45
as you were landing your private zeppelins
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nolaižoties savos privātajos cepelīnos
00:47
at Los Angeles International Airport
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Losanželosas Starptautiskajā lidostā
00:49
over the past couple of days.
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pēdējo pāris dienu laikā.
00:52
This is known as the Theme Building;
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Tā ir pazīstama kā „Theme Building”;
00:55
that is its name for reasons
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tāds ir tās nosaukums, kura nozīme
00:57
that are still very murky.
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joprojām ir ļoti miglaina.
00:59
And it is perhaps
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Tas, iespējams, ir
01:01
the best example we have in Los Angeles
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spilgtākais Losanželosā esošais piemērs
01:04
of ancient extraterrestrial architecture.
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aizvēsturiskai ārpuszemes arhitektūrai.
01:09
It was first excavated in 1961
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To atraka 1961. gadā,
01:12
as they were building LAX,
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kad tika celta lidosta,
01:14
although scientists believe that
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lai arī zinātnieki uzskata, ka
01:15
it dates back to the year 2000
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tas datējams ar 2000. gadu
01:18
Before Common Era,
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pirms mūsu ēras,
01:20
when it was used as
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kad to antīkie kosmonauti,
01:21
a busy transdimensional space port
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kas bija šīs planētas pirmie kolonizatori,
01:24
by the ancient astronauts
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izmantoja kā rosīgu
01:26
who first colonized this planet
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starpdimensiju kosmodromu
01:28
and raised our species
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un atpestīja mūsu sugu
01:29
from savagery by giving us
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no mežonīguma, dāvājot mums
01:31
the gift of written language
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rakstu valodu
01:33
and technology and
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un tehnoloģijas, kā arī
01:35
the gift of revolving restaurants.
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rotējošos restorānus.
01:37
It is thought to have been
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Valda uzskats, ka tas ir
01:40
a replacement for the older space ports
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aizvietojis senākus kosmodromus,
01:43
located, of course, at Stonehenge
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kas, protams, atradās Stounhendžā,
01:46
and considered to be
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un ir bijis
01:47
quite an improvement
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vērā ņemams uzlabojums,
01:48
due to the uncluttered design,
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pateicoties askētiskam dizainam,
01:50
the lack of druids hanging around all the time
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apkārt nemitīgi klimstošu druīdu trūkumam,
01:53
and obviously, the much better
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un, acīmredzami labākai
01:55
access to parking.
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piekļuvei stāvlaukumam.
01:56
When it was uncovered,
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Kad to atklāja,
01:59
it ushered in a new era
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sākās jauna
02:01
of streamlined, archaically futuristic design
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plūdlīniju, arhaiski futūristiska dizaina ēra,
02:04
called Googie,
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saukta — "Googie",
02:05
which came to be synonymous with
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kas kļuva par sinonīmu
02:07
the Jet Age, a misnomer.
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reaktīvajam laikmetam, lai gan saistības te nav.
02:09
After all, the ancient astronauts who used it
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Turklāt, antīkie kosmonauti, kas to izmantoja,
02:12
did not travel by jet very often,
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ne cik bieži ar reaktīvajām lidmašīnām neceļoja,
02:14
preferring instead to travel by feathered serpent
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dodot priekšroku ceļošanai ar spalvām klātu pūķi,
02:17
powered by crystal skulls.
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ko darbināja kristāla galvaskausi.
02:20
(Applause)
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(Aplausi)
02:22
(Music)
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(Mūzika)
02:26
Ah yes, a table.
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Ak jā, galds.
02:30
We use these every day.
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Mēs lietojam tos katru dienu.
02:31
And on top of it,
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Un uz tā
02:33
the juicy salif.
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ir „Juicy Salif”.
02:35
This is a design by Philippe Starck,
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Šo ir veidojis Filips Starks,
02:36
who I believe is in the audience at this very moment.
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kas, manuprāt, šobrīd ir šajā auditorijā.
02:38
And you can tell it is a Starck design
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Jūs varat atpazīt Starka dizainu
02:40
by its precision, its playfulness,
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pēc tā precizitātes, rotaļīguma,
02:44
its innovation and
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inovatīvuma un
02:46
its promise of imminent violence.
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neizbēgamas vardarbības gaidām.
02:49
(Laughter)
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(Smiekli)
02:51
It is a design that challenges your intuition --
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Šis ir dizains, kas izaicina jūsu intuīciju,
02:54
it is not what you think it is when you first see it.
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tas nav tas, par ko jūs iedomājaties, pirmo reizi to ieraugot.
02:57
It is not a fork designed
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Tā nav dakša, kura veidota,
02:58
to grab three hors d'oeuvres at a time,
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lai ar vienu reizi paķertu trīs uzkodas,
03:02
which would be useful out in the lobby,
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kas tepat priekštelpā būtu visai noderīgi,
03:04
I would say.
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es teiktu.
03:05
And despite its obvious
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Un par spīti acīmredzamai
03:06
influence by the ancient astronauts
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antīko kosmonautu ietekmei,
03:08
and its space agey-ness and tripodism,
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tās kosmosa laikmetīgumam un trejkājībai,
03:12
it is not something
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tas nav kaut kas tāds,
03:13
designed to attach to your brain
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kas veidots, lai to piestiprinātu jūsu smadzenēm
03:16
and suck out your thoughts.
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un izsūktu jūsu domas.
03:18
It is in fact a citrus juicer
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Patiesībā tā ir citronspiede,
03:20
and when I say that,
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un kad es to pasaku,
03:22
you never see it as anything else again.
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jūs nekad vairs tajā nesaskatāt neko citu.
03:25
It is also not a monument to design,
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Tas arī nav piemineklis dizainam,
03:29
it is a monument to design's utility.
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tas ir piemineklis dizaina pielietojamībai.
03:31
You can take it home with you,
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Jūs varat to paņemt sev līdzi uz mājām,
03:33
unlike the Theme Building,
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pretēji „Theme Building”,
03:35
which will stay where it is forever.
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kas paliks, kur tā ir, uz visiem laikiem.
03:38
This is affordable
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Šo jūs varat atļauties
03:39
and can come home with you
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un novietot to savās mājās,
03:41
and, as such, it can sit
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un, kā tāds, tas var stāvēt
03:43
on your kitchen counter --
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uz jūsu virtuves letes,
03:45
it can't go in your drawers;
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tas neielīdīs atvilktnēs;
03:47
trust me, I found that out the hard way --
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ticiet man, es par to sūri pārliecinājos,
03:49
and make your kitchen counter into
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un padarīs jūsu virtuves leti par
03:51
a monument to design.
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pieminekli dizainam.
03:53
One other thing about it,
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Vēl kāda lieta par to,
03:54
if you do have one at home,
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ja jums tāds ir mājās,
03:56
let me tell you one of the features you may not know:
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es atklāšu jums kādu, iespējams, iepriekš nezināmu funkciju:
03:58
when you fall asleep,
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jums aizmiegot,
04:00
it comes alive
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tas atdzīvojas
04:03
and it walks around your house
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un vazājas apkārt pa māju,
04:05
and goes through your mail
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pārskata jūsu vēstules
04:07
and watches you as you sleep.
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un vēro jūs guļam.
04:09
(Applause)
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(Aplausi)
04:13
Okay, what is this object?
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Labi, kas šis ir par objektu?
04:20
I have no idea. I don't know what that thing is.
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Nav ne jausmas. Es nezinu, kas tā ir par lietu.
04:23
It looks terrible. Is it a little hot plate?
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Tā izskatās briesmīgi. Vai tā ir maza plītiņa?
04:25
I don't get it.
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Es nesaprotu.
04:27
Does anyone know? Chi?
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Vai kāds zina? Čī?
04:29
It's an ... iPhone. iPhone.
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Tas ir... iPhone. iPhone.
04:30
Oh yes, that's right, I remember those;
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Ak jā, tik tiešām, es atceros tos;
04:33
I had my whole bathroom tiles
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Vecajos labajos laikos
04:35
redone with those back in the good old days.
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visas manas vannas istabas flīzes bija aizvietotas ar šiem.
04:38
No, I have an iPhone. Of course I do.
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Nē, man ir iPhone. Protams, ka man ir.
04:40
Here is my well-loved iPhone.
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Lūk, mans mīlētais iPhone.
04:42
I do so many things on this little device.
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Es daru tik daudz lietu ar šo ierīcīti.
04:45
I like to read books on it.
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Man patīk tajā lasīt grāmatas.
04:47
More than that, I like to buy books on it
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Pat vairāk, man patīk pirkt ar to grāmatas,
04:49
that I never have to feel guilty about not reading
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par kuru neizlasīšanu man vairs nav vainas sajūtas,
04:51
because they go in here and I never look at them again
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jo tās šeit nonāk un es vairs tajās nekad neieskatos,
04:53
and it's perfect.
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un tas ir lieliski.
04:56
I use it every day to
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Es to lietoju diendienā, lai
04:58
measure the weight of an ox,
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izmērītu vērša svaru,
05:00
for example.
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piemēram.
05:02
Every now and then,
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Ik pa laikam,
05:04
I admit that I complete
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es atzīstu, ka es ar to
05:05
a phone call on it occasionally.
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šad un tad veicu telefonzvanu.
05:07
And yet I forget about it all the time.
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Taču es par to visu laiku aizmirstu.
05:11
This is a design
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Šis ir dizains,
05:13
that once you saw it,
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par kuru, vienreiz ieraugot,
05:15
you forgot about it.
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jūs aizmirstat.
05:16
It is easy to forget the gasp-inducement
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Ir viegli aizmirst elpu aizraujošo sajūtu,
05:19
that occurred in 2007 when you first
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kas piedzīvota 2007. gadā, kad pirmoreiz
05:22
touched this thing because it became
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pieskārāties šai lietai, jo tā kļuva
05:24
so quickly pervasive
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tik ātri visaptveroša,
05:26
and because of how instantly
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un tik zibenīgi
05:28
we adopted these gestures
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mēs apguvām šīs kustības
05:31
and made it an extension of our life.
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un padarījām to par mūsu dzīves papildinājumu.
05:34
Unlike the Theme Building,
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Pretēji „Theme Building”,
05:36
this is not alien technology.
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šī nav citplanētiešu tehnoloģija.
05:38
Or I should say,
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Es drīzāk teiktu,
05:40
what it did was it took technology
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ka tika paņemta tehnoloģija,
05:42
which, unlike people in this room,
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kura, pretēji cilvēkiem šajā telpā,
05:43
to many other people in the world,
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daudziem citiem cilvēkiem pasaulē
05:44
still feels very alien,
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joprojām šķiet diezgan sveša,
05:46
and made it immediately and instantly feel
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un tūlītēji to lika sajust kā
05:48
familiar and intimate.
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pazīstamu un intīmu.
05:50
And unlike the juicy salif,
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Un pretēji citronspiedei,
05:52
it does not threaten
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tas nedraud
05:54
to attach itself to your brain,
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piestiprināties jūsu smadzenēm,
05:56
rather, it simply
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tā vietā tas vienkārši
05:58
attaches itself to your brain.
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piestiprinās jūsu smadzenēm.
06:00
(Laughter)
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(Smiekli)
06:02
And you didn't even notice it happened.
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Jūs pat nepamanāt, ka tas ir noticis.
06:05
So there you go. My name is John Hodgman.
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Tā kā, lūdzu. Mani sauc Džons Hodžmens.
06:07
I just explained design.
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Es tikko izskaidroju dizainu.
06:10
Thank you very much.
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Liels paldies.
06:12
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com