TED2012
John Hodgman: Design, explained.
John Hodgman: Dizainas suprantamai
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Komikas ir reziduojantis ekspertas Džonas Hodžmanas (John Hodgman) "paaiškina" trijų gerai žinomų modernių objektų dizainą. (Iš Či Perlman (Chee Pearlman) ir Deivido Rokvelo (David Rockwell) kuruojamų dizaino užsiėmimų TED2012 metu).
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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Šiandien jums iššifruosiu
00:18
three examples of iconic design,
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tris labai garsius dizaino pavyzdžius.
00:21
and it makes perfect sense
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Visiškai akivaizdu, kad tai
00:22
that I should be the one to do it
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turėčiau daryti būtent aš,
00:25
because I have a Bachelor's degree in Literature.
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nes turiu bakalauro laipsnį literatūroje.
00:29
(Laughter)
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(Juokas)
00:30
But I'm also a famous
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Bet aš taip pat žinoma
00:31
minor television personality
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antraeilė televizijos asmenybė
00:34
and an avid collector of
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ir užsidegęs žurnalų
00:36
Design Within Reach catalogs,
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"Design Within Reach" (angl.: "Pasiekiamas dizainas") kolekcionierius,
00:37
so I pretty much know
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taigi žinau daugiau mažiau
00:39
everything there is.
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viską, kas įmanoma.
00:41
Now, I'm sure you
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Esu tikras, kad
00:42
recognize this object;
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atpažįstate šį objektą;
00:44
many of you probably saw it
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daugelis jūsų turbūt jį matė,
00:45
as you were landing your private zeppelins
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kai leidotės savo asmeniniais dirižabliais
00:47
at Los Angeles International Airport
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Los Andželo tarptautiniame oro uoste
00:49
over the past couple of days.
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per pastarąsias kelias dienas.
00:52
This is known as the Theme Building;
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Jis žinomas kaip Theme Building (angl.: Temos pastatas);
00:55
that is its name for reasons
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tai yra jo pavadinimas dėl vis dar
00:57
that are still very murky.
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gana neaiškių priežasčių.
00:59
And it is perhaps
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Ir jis yra tubūt geriausias pavyzdys,
01:01
the best example we have in Los Angeles
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ką turime Los Andžele
01:04
of ancient extraterrestrial architecture.
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iš nežemiškosios senovės architektūros.
01:09
It was first excavated in 1961
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Pirmąkart iškastas 1961
01:12
as they were building LAX,
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kai buvo statomas LAX,
01:14
although scientists believe that
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nors mokslininkai tiki, kad
01:15
it dates back to the year 2000
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jis sietinas su 2000-taisiais
01:18
Before Common Era,
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prieš Bendrąją erą,
01:20
when it was used as
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kada senovės astronautų
01:21
a busy transdimensional space port
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jis buvo naudojamas kaip
01:24
by the ancient astronauts
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judrus tarpdimensinis kosmoso uostas;
01:26
who first colonized this planet
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šie astronautai pirmieji kolonizavo šią planetą
01:28
and raised our species
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ir išvedė mūsų rūšį
01:29
from savagery by giving us
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iš barbarų, sutekdami mums
01:31
the gift of written language
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rašto dovaną,
01:33
and technology and
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ir technologijas,
01:35
the gift of revolving restaurants.
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ir besisukančių restoranų dovaną.
01:37
It is thought to have been
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Jis laikomas pakaitalu
01:40
a replacement for the older space ports
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senajam kosmoso uostui
01:43
located, of course, at Stonehenge
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esančiam, savaime suprantame, Stounhendže,
01:46
and considered to be
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ir laikomas
01:47
quite an improvement
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gana dideliu patobulėjimu
01:48
due to the uncluttered design,
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dėl savo neperkrauto dizaino,
01:50
the lack of druids hanging around all the time
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nesimalančių aplink druidų, ir,
01:53
and obviously, the much better
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svarbiausia,
01:55
access to parking.
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mašinų stovejimo aikštelių.
01:56
When it was uncovered,
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Kai jis buvo atidengtas,
01:59
it ushered in a new era
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jis atvėrė naują erą
02:01
of streamlined, archaically futuristic design
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atidirbto, archaiškai futuristinio dizaino,
02:04
called Googie,
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vadinami Gugi (Googie),
02:05
which came to be synonymous with
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kuris tapo Lėktuvų amžiaus sinonimu,
02:07
the Jet Age, a misnomer.
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kas nėra teisingas žodžių vartojimas.
02:09
After all, the ancient astronauts who used it
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Vis dėlto, jį naudoję senovės astronautai
02:12
did not travel by jet very often,
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dažnai lėktuvais neskraidydavo,
02:14
preferring instead to travel by feathered serpent
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verčiau keliaudami plunksnuotu žalčiu,
02:17
powered by crystal skulls.
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varomu krištolinėmis kaukolėmis.
02:20
(Applause)
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(Aplodismentai)
02:22
(Music)
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(Muzika)
02:26
Ah yes, a table.
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O taip, stalas.
02:30
We use these every day.
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Juos naudojame kasdien.
02:31
And on top of it,
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Ant jo viršaus
02:33
the juicy salif.
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sultingasis salifas.
02:35
This is a design by Philippe Starck,
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Tai Filipo Starko (Philippe Starck) dizainas,
02:36
who I believe is in the audience at this very moment.
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jis, man rodos, yra auditorijoje šiuo metu.
02:38
And you can tell it is a Starck design
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Ir jūs iškart atpažįstate, kad tai Starko dizainas
02:40
by its precision, its playfulness,
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iš jo precizikos, jo žaismingumo,
02:44
its innovation and
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jo inovacijos ir
02:46
its promise of imminent violence.
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neišvengiamos žiaurumo grėsmės.
02:49
(Laughter)
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(Juokas)
02:51
It is a design that challenges your intuition --
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Tai dizainas, keliantis iššūkį intuicijai --
02:54
it is not what you think it is when you first see it.
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tai nėra tai, ką pagalvoji, pirmąkart pamatęs.
02:57
It is not a fork designed
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Tai nėra šakutė sukurta
02:58
to grab three hors d'oeuvres at a time,
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pagriebti tris hors d'oeuvre vienu metu,
03:02
which would be useful out in the lobby,
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kas būtų naudinga vestibiulyje,
03:04
I would say.
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turiu pasakyti.
03:05
And despite its obvious
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Ir nepaisant akivaizdžios
03:06
influence by the ancient astronauts
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senovės astronautų įtakos
03:08
and its space agey-ness and tripodism,
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ir kosmoso amžiškumo, ir trikojizmo,
03:12
it is not something
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tai nėra kažkas,
03:13
designed to attach to your brain
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sukurtas prisijungti prie jūsų smegenų
03:16
and suck out your thoughts.
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ir išsiurbti mintis.
03:18
It is in fact a citrus juicer
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Tai išties yra sulčių spaudyklė citrusams
03:20
and when I say that,
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ir kai tai pasakau,
03:22
you never see it as anything else again.
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jūs niekada nebepamanysite kitaip.
03:25
It is also not a monument to design,
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Ir tai nėra monumentas dizainui,
03:29
it is a monument to design's utility.
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verčiau tai monumentas dizaino naudingumui.
03:31
You can take it home with you,
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Jūs galite parsinešti jį namo,
03:33
unlike the Theme Building,
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kitaip nei Theme Building,
03:35
which will stay where it is forever.
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kuris liks ten, kur stovi, amžinai.
03:38
This is affordable
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Jis įperkamas
03:39
and can come home with you
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ir gali grįžti su jumis namo,
03:41
and, as such, it can sit
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ir toks jis gali sėdėti
03:43
on your kitchen counter --
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ant jūsų virtuvės spintelės --
03:45
it can't go in your drawers;
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jis netelpa į stalčius;
03:47
trust me, I found that out the hard way --
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patikėkit manim, išsiaiškinau po to kai suklydau --
03:49
and make your kitchen counter into
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ir paversti virtuvės spintelę
03:51
a monument to design.
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monumentu dizainui.
03:53
One other thing about it,
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Dar vienas dalykas apie jį,
03:54
if you do have one at home,
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jei turite vieną namie,
03:56
let me tell you one of the features you may not know:
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leiskite pasakyti jums vieną nežinomą jo galią:
03:58
when you fall asleep,
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kai jūs užmiegate,
04:00
it comes alive
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jis atgyja
04:03
and it walks around your house
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ir vaikšto po jūsų namus
04:05
and goes through your mail
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ir prasirausia pro jūsų paštą
04:07
and watches you as you sleep.
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ir žiūri, kaip jūs miegate.
04:09
(Applause)
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(Aplodismentai)
04:13
Okay, what is this object?
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Gerai, o kas yra šis objektas?
04:20
I have no idea. I don't know what that thing is.
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Neturiu supratimo. Aš nežinau, kas tai.
04:23
It looks terrible. Is it a little hot plate?
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Atrodo baisiai. Ar tai plytelė puodams?
04:25
I don't get it.
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Nesuprantu.
04:27
Does anyone know? Chi?
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Ar kas nors žino? Či?
04:29
It's an ... iPhone. iPhone.
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Tai iPhone. iPhone.
04:30
Oh yes, that's right, I remember those;
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O taip, teisingai, pamenu juos;
04:33
I had my whole bathroom tiles
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visas vonios kambario plyteles
04:35
redone with those back in the good old days.
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pakeičiau jais senais gerais laikais.
04:38
No, I have an iPhone. Of course I do.
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Ne, aš turiu iPhone'ą. Aišku turiu.
04:40
Here is my well-loved iPhone.
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Štai mano mylimas iPhone'as.
04:42
I do so many things on this little device.
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Aš tiek dalykų nuveikiau su šiuo mažu prietaisu.
04:45
I like to read books on it.
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Mėgstu juo skaityti knygas.
04:47
More than that, I like to buy books on it
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Dar daugiau, mėgstu juo pirkti knygas,
04:49
that I never have to feel guilty about not reading
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kurių niekada nebus gėda neskaityti,
04:51
because they go in here and I never look at them again
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nes jos ateina ir aš niekada į jas nebepažvelgiu
04:53
and it's perfect.
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ir tai tobula.
04:56
I use it every day to
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Naudoju kasdien
04:58
measure the weight of an ox,
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išmatuoti jaučio svorį,
05:00
for example.
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tarkim.
05:02
Every now and then,
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Retkarčiais,
05:04
I admit that I complete
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turiu pripažinti, padarau juo
05:05
a phone call on it occasionally.
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vieną kitą telefono skambutį.
05:07
And yet I forget about it all the time.
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Ir vis dėlto, apie tai visada pamirštu.
05:11
This is a design
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Tai dizainas,
05:13
that once you saw it,
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kurį kartą pamatęs,
05:15
you forgot about it.
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jį pamiršti.
05:16
It is easy to forget the gasp-inducement
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Nesunku pamiršti susižavėjimą,
05:19
that occurred in 2007 when you first
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kuris buvo 2007, kai pirmąkart
05:22
touched this thing because it became
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palietei jį, nes jis
05:24
so quickly pervasive
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taip greitai paplito,
05:26
and because of how instantly
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ir dėl to, kad taip greitai
05:28
we adopted these gestures
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perėmėme šiuos judesius
05:31
and made it an extension of our life.
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ir pavertėme juos gyvenimo dalimi.
05:34
Unlike the Theme Building,
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Kitaip nei Theme Building,
05:36
this is not alien technology.
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tai nėra ateivių techonlogija.
05:38
Or I should say,
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Ar reiktų pasakyti,
05:40
what it did was it took technology
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jis paėmė technologijas,
05:42
which, unlike people in this room,
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kurios, kitaip nei žmonėms šioje patalpoje,
05:43
to many other people in the world,
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daugeliui žmonių pasaulyje yra
05:44
still feels very alien,
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vis dar labai svetimos,
05:46
and made it immediately and instantly feel
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jis staiga jas padarė
05:48
familiar and intimate.
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pažįstamomis ir artimomis.
05:50
And unlike the juicy salif,
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Ir kitaip jei sultingasis salifas,
05:52
it does not threaten
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jis negrasina
05:54
to attach itself to your brain,
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prisijungti prie jūsų smegenų,
05:56
rather, it simply
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vietoj to, jis tiesiog
05:58
attaches itself to your brain.
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prisijungia prie jūsų smegenų.
06:00
(Laughter)
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(Juokas)
06:02
And you didn't even notice it happened.
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Ir jūs to net nepastebėjote.
06:05
So there you go. My name is John Hodgman.
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Tai štai. Mano vardas Džonas Hodžmanas (John Hodgeman).
06:07
I just explained design.
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Aš ką tik išaiškinau dizainą.
06:10
Thank you very much.
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Labai ačiū.
06:12
(Applause)
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(Aplodismentai)
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com