TED2012
John Hodgman: Design, explained.
约翰･霍奇曼： 设计，及其解释
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喜剧演员和民间专家，约翰･霍奇曼，“解释”了现代设计的三个标志性案例。 （取自TED2012设计工作室专场，由奇·派尔曼和大卫·罗克威尔策划组织。）
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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今天我将给你们解析
00:18
three examples of iconic design,
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3个现代标志性的设计案例，
00:21
and it makes perfect sense
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我觉得自己是非常合适的人选
00:22
that I should be the one to do it
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来解释这些
00:25
because I have a Bachelor's degree in Literature.
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因为我有文学本科文凭。
00:29
(Laughter)
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（笑声）
00:30
But I'm also a famous
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但是我在电视圈里
00:31
minor television personality
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也是个小名人
00:34
and an avid collector of
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和一个狂热的
00:36
Design Within Reach catalogs,
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设计作品收藏者，
00:37
so I pretty much know
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所以我很清楚
00:39
everything there is.
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这里面的猫腻。
00:41
Now, I'm sure you
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现在，我很确定你们
00:42
recognize this object;
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可以认出这个东西；
00:44
many of you probably saw it
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你们当中的很多人很有可能见过它
00:45
as you were landing your private zeppelins
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当你们的私人飞艇
00:47
at Los Angeles International Airport
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在过去的几天里
00:49
over the past couple of days.
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降落在洛杉矶国际机场时。
00:52
This is known as the Theme Building;
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这个被称为主题大楼（Theme Building）；
00:55
that is its name for reasons
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至于起这个名字的原因
00:57
that are still very murky.
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至今不明。
00:59
And it is perhaps
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并且这也许是我们
01:01
the best example we have in Los Angeles
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在洛杉矶有
01:04
of ancient extraterrestrial architecture.
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远古外星人建筑的最好实例。
01:09
It was first excavated in 1961
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它始建于1961年
01:12
as they were building LAX,
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也是洛杉矶国际机场在建时
01:14
although scientists believe that
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尽管科学家们相信
01:15
it dates back to the year 2000
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它可以追溯到
01:18
Before Common Era,
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公元前2000 年，
01:20
when it was used as
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当时它被用作
01:21
a busy transdimensional space port
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一个繁忙的跨维空间港口，
01:24
by the ancient astronauts
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那些远古宇航员们
01:26
who first colonized this planet
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他们首先开拓了这个殖民星球
01:28
and raised our species
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让我们这些种族
01:29
from savagery by giving us
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脱离了野蛮，
01:31
the gift of written language
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并且教会了我们语言
01:33
and technology and
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和科技
01:35
the gift of revolving restaurants.
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还有送给我们这个空中餐厅作为礼物。
01:37
It is thought to have been
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它被认为是
01:40
a replacement for the older space ports
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一个古老太空港的替代品，
01:43
located, of course, at Stonehenge
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当然，古老太空港指的是巨石阵
01:46
and considered to be
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并且它被认为是
01:47
quite an improvement
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一个经过改进的
01:48
due to the uncluttered design,
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干净的设计，
01:50
the lack of druids hanging around all the time
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没有了周围德鲁伊教挂像，
01:53
and obviously, the much better
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并且显而易见的是，它有很方便进出的
01:55
access to parking.
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停车场。
01:56
When it was uncovered,
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当它被建好后，
01:59
it ushered in a new era
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它引领了一个新设计时代，
02:01
of streamlined, archaically futuristic design
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即流线型古风的未来派设计
02:04
called Googie,
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也叫做“古吉（Googie 音译）”派，
02:05
which came to be synonymous with
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后来被等同于喷气机时代
02:07
the Jet Age, a misnomer.
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是个错误的说法。
02:09
After all, the ancient astronauts who used it
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毕竟，古代宇航员并不常用
02:12
did not travel by jet very often,
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喷气式飞机旅行，
02:14
preferring instead to travel by feathered serpent
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他们更喜欢乘坐
02:17
powered by crystal skulls.
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由水晶头骨驱动的羽蛇。
02:20
(Applause)
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（掌声）
02:22
(Music)
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（音乐）
02:26
Ah yes, a table.
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啊，是的，一张桌子。
02:30
We use these every day.
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我们每天都会用的桌子。
02:31
And on top of it,
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还有在它的上面，
02:33
the juicy salif.
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一个榨汁机（juicy salif）。
02:35
This is a design by Philippe Starck,
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这是由菲利普·斯塔克设计的，
02:36
who I believe is in the audience at this very moment.
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我相信现在他就在观众席里。
02:38
And you can tell it is a Starck design
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你们一眼可以认出是斯塔克的设计
02:40
by its precision, its playfulness,
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因为它的精致，趣味感,
02:44
its innovation and
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创新性和
02:46
its promise of imminent violence.
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暴力临头感。
02:49
(Laughter)
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（笑声）
02:51
It is a design that challenges your intuition --
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这个设计很挑战你们的直觉 -
02:54
it is not what you think it is when you first see it.
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它不是你们一眼就能认出的东西。
02:57
It is not a fork designed
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它不是一个三脚叉
02:58
to grab three hors d'oeuvres at a time,
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一次可以叉到三个开胃菜，
03:02
which would be useful out in the lobby,
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当然我想说这种三脚叉在外面休息室里
03:04
I would say.
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会有些作用。
03:05
And despite its obvious
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尽管很明显,它的设计
03:06
influence by the ancient astronauts
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受到远古外星人的影响
03:08
and its space agey-ness and tripodism,
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并且它很有宇宙太空感又是三角架样式，
03:12
it is not something
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但它不是设计用来
03:13
designed to attach to your brain
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扎牢在你的大脑上
03:16
and suck out your thoughts.
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并且吸取你的思想。
03:18
It is in fact a citrus juicer
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事实上它是一个榨汁机
03:20
and when I say that,
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一旦我说穿了，
03:22
you never see it as anything else again.
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你就再也不会认为它是别的什么东西了。
03:25
It is also not a monument to design,
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它不仅是是一个设计经典，
03:29
it is a monument to design's utility.
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更是一个实用设计的典范。
03:31
You can take it home with you,
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你可以拿它回家，
03:33
unlike the Theme Building,
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这与主题大楼不一样，
03:35
which will stay where it is forever.
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它将永远待在原址上。
03:38
This is affordable
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它很实惠
03:39
and can come home with you
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并且可以带回家，
03:41
and, as such, it can sit
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就像这样，把它放到
03:43
on your kitchen counter --
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厨房台面上 -
03:45
it can't go in your drawers;
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不要把它放到抽屉里；
03:47
trust me, I found that out the hard way --
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相信我，我曾很努力的尝试过 -
03:49
and make your kitchen counter into
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并且它会把你的厨房台面
03:51
a monument to design.
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变成一个设计典范。
03:53
One other thing about it,
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另外，
03:54
if you do have one at home,
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如果你家里拥有一个这个，
03:56
let me tell you one of the features you may not know:
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让我告诉你一个你也许不知道的作用：
03:58
when you fall asleep,
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当你熟睡的时候，
04:00
it comes alive
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它会活过来，
04:03
and it walks around your house
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并且在你的房子里走来走去，
04:05
and goes through your mail
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并且帮你查看信件，
04:07
and watches you as you sleep.
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并且在你睡觉的时候默默的看着你。
04:09
(Applause)
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（掌声）
04:13
Okay, what is this object?
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好吧，这是个什么东西？
04:20
I have no idea. I don't know what that thing is.
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我没有一点头绪，我不知道这是什么。
04:23
It looks terrible. Is it a little hot plate?
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它看起来很糟糕。是一块小电热板？
04:25
I don't get it.
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我不清楚。
04:27
Does anyone know? Chi?
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有没有人知道？琦（Chi 音译）？
04:29
It's an ... iPhone. iPhone.
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它是...iPhone (苹果手机)，iPhone。
04:30
Oh yes, that's right, I remember those;
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哦，是的，是这样，我记起来了；
04:33
I had my whole bathroom tiles
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我曾把浴室里的瓷砖
04:35
redone with those back in the good old days.
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都换成了它，在过去美好的日子里。（开个玩笑）
04:38
No, I have an iPhone. Of course I do.
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不，我有iPhone。我当然有。
04:40
Here is my well-loved iPhone.
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这是我非常喜欢的iPhone。
04:42
I do so many things on this little device.
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这个小手机让我做很多很多事。
04:45
I like to read books on it.
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我喜欢用它读书。
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More than that, I like to buy books on it
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我更喜欢用它购买图书，
04:49
that I never have to feel guilty about not reading
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它不会让我感到不读书的内疚，
04:51
because they go in here and I never look at them again
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因为我把图书买到手机上后就再也不会看它们一眼，
04:53
and it's perfect.
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这非常好。
04:56
I use it every day to
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我可以每天用它
04:58
measure the weight of an ox,
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举个例子，
05:00
for example.
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称牛的重量。
05:02
Every now and then,
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我承认
05:04
I admit that I complete
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不时地，
05:05
a phone call on it occasionally.
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我会偶尔用它打个电话。
05:07
And yet I forget about it all the time.
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好在我还没有完全忘记这个功能。
05:11
This is a design
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这个设计就是
05:13
that once you saw it,
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当你第一眼看到它时，
05:15
you forgot about it.
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你会忘记它。
05:16
It is easy to forget the gasp-inducement
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它很容易就被忘记
05:19
that occurred in 2007 when you first
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发生在2007年的你第一次触摸它时的震惊感，
05:22
touched this thing because it became
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因为它普及的
05:24
so quickly pervasive
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太快了，
05:26
and because of how instantly
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并且因为不知不觉间
05:28
we adopted these gestures
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我们已经习惯这些手势操作
05:31
and made it an extension of our life.
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并且成为我们日常生活的一部分。
05:34
Unlike the Theme Building,
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不像主题大楼，
05:36
this is not alien technology.
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它不是外星科技。
05:38
Or I should say,
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或者我应该说，
05:40
what it did was it took technology
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它所做的是应用这些高科技——
05:42
which, unlike people in this room,
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不同于在座的各位，
05:43
to many other people in the world,
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对于世界上其他人来说，
05:44
still feels very alien,
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还是会感到非常陌生,，如同外星科技般的技术——
05:46
and made it immediately and instantly feel
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并让这项高科技很快上手
05:48
familiar and intimate.
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并被人熟悉使用。
05:50
And unlike the juicy salif,
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而且不像榨汁机设计，
05:52
it does not threaten
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有一种强加于
05:54
to attach itself to your brain,
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你大脑之上的胁迫，
05:56
rather, it simply
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它是自然而然的
05:58
attaches itself to your brain.
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附加到了你的大脑上。
06:00
(Laughter)
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（笑声）
06:02
And you didn't even notice it happened.
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并且你并没有注意到这种情况已经发生了。
06:05
So there you go. My name is John Hodgman.
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就说这么多了。我的名字叫约翰･霍奇曼。
06:07
I just explained design.
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刚才我解释了设计。
06:10
Thank you very much.
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非常感激。
06:12
(Applause)
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（掌声）
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com