TED2012
John Hodgman: Design, explained.
約翰哈許曼：設計─我的觀點。
Filmed:
Readability: 4.2
1,200,050 views
約翰哈許曼是一位喜劇演員。他以自封的專家身分，「講解」三個知名現代物品的設計觀點。（本演講取自TED2012設計工作室專題。講員名單由知名設計雜誌創辦人琪·波曼及建築大師大衛·洛克威爾策劃邀請。）
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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今天我要跟各位揭開
00:18
three examples of iconic design,
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三個知名設計的秘密
00:21
and it makes perfect sense
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由我來說明
00:22
that I should be the one to do it
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非常的合理
00:25
because I have a Bachelor's degree in Literature.
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因為我擁有文學士學位
00:29
(Laughter)
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（笑聲）
00:30
But I'm also a famous
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不過我也是一個有名的
00:31
minor television personality
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電視小角色
00:34
and an avid collector of
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也很狂熱的收藏著
00:36
Design Within Reach catalogs,
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傢俱商Design Within Reach的目錄
00:37
so I pretty much know
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所以我很清楚
00:39
everything there is.
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那裡在賣什麼
00:41
Now, I'm sure you
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那麼 我敢保證
00:42
recognize this object;
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你們都認得這個物件
00:44
many of you probably saw it
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這幾天
在座很多人大概都看過它
在座很多人大概都看過它
00:45
as you were landing your private zeppelins
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當你們的私人飛艇
00:47
at Los Angeles International Airport
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在洛杉磯國際機場
00:49
over the past couple of days.
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降落的時候
00:52
This is known as the Theme Building;
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大家叫它 the Theme Building （主題建築）
00:55
that is its name for reasons
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為什麼叫這個名字
00:57
that are still very murky.
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到目前仍原因不明
00:59
And it is perhaps
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這可能也是
01:01
the best example we have in Los Angeles
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我們在洛杉磯能找到的
01:04
of ancient extraterrestrial architecture.
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古代外星人建築物的最佳例子
01:09
It was first excavated in 1961
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它於1961年出土
01:12
as they were building LAX,
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當時他們在蓋洛杉磯國際機場
01:14
although scientists believe that
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但科學家相信
01:15
it dates back to the year 2000
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它的歷史可以追溯到
01:18
Before Common Era,
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西元前2000年
01:20
when it was used as
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當時古代的太空人
01:21
a busy transdimensional space port
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把它當作
01:24
by the ancient astronauts
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忙碌的多次元空間穿越站
01:26
who first colonized this planet
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這些外星人
是這個星球的第一批殖民者
是這個星球的第一批殖民者
01:28
and raised our species
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把我們這個種族
01:29
from savagery by giving us
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教養成不再野蠻
01:31
the gift of written language
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給我們文字這個禮物
01:33
and technology and
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還有科技
01:35
the gift of revolving restaurants.
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以及旋轉餐廳
01:37
It is thought to have been
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大家都公認這個站
01:40
a replacement for the older space ports
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是另一個更古老的太空空港的替代品
01:43
located, of course, at Stonehenge
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我指的當然就是巨石陣
01:46
and considered to be
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並且大家都認為
01:47
quite an improvement
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這個站有很大的進步
01:48
due to the uncluttered design,
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因為它的設計簡潔
01:50
the lack of druids hanging around all the time
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四圍也沒有掛著德魯伊（祭司）像
01:53
and obviously, the much better
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而且顯而易見
大家更容易
大家更容易
01:55
access to parking.
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去停車場了
01:56
When it was uncovered,
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當它被發現時
01:59
it ushered in a new era
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它宣告了新派建築的來臨
02:01
of streamlined, archaically futuristic design
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即流線型
具古風的未來派設計
具古風的未來派設計
02:04
called Googie,
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也就是所謂Googie派建築物
02:05
which came to be synonymous with
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這個名稱是名不符實的
02:07
the Jet Age, a misnomer.
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噴射機時代的同義詞
02:09
After all, the ancient astronauts who used it
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畢竟 使用它的古代的太空人
02:12
did not travel by jet very often,
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並不太常搭噴射機旅行
02:14
preferring instead to travel by feathered serpent
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他們寧願搭以水晶骷髏頭為動力的
02:17
powered by crystal skulls.
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羽蛇神（古中美洲神祗）飛來飛去
02:20
(Applause)
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（掌聲）
02:22
(Music)
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（音樂）
02:26
Ah yes, a table.
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啊 是的 這是一張桌子
02:30
We use these every day.
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我們每天都用得到桌子
02:31
And on top of it,
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在這張桌子上面
02:33
the juicy salif.
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放了一個 juicy salif（榨汁機）
02:35
This is a design by Philippe Starck,
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這是飛利浦·史塔克的設計
02:36
who I believe is in the audience at this very moment.
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我相信他現在就混在觀眾群中
02:38
And you can tell it is a Starck design
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你一眼就會認出這是史塔克的設計
02:40
by its precision, its playfulness,
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因為它的精密度 娛樂感
02:44
its innovation and
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它新穎的造型 以及
02:46
its promise of imminent violence.
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暴力臨頭的感覺
02:49
(Laughter)
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（笑聲）
02:51
It is a design that challenges your intuition --
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這個設計挑戰你的直覺--
02:54
it is not what you think it is when you first see it.
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這不是你第一眼看到時所想的那玩意
02:57
It is not a fork designed
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它不是一個三叉的叉子
02:58
to grab three hors d'oeuvres at a time,
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讓你一次夾三個開胃前菜
03:02
which would be useful out in the lobby,
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如果是這樣
我想這東西在外面的大廳
我想這東西在外面的大廳
03:04
I would say.
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應該很好用
03:05
And despite its obvious
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儘管它很明顯的
03:06
influence by the ancient astronauts
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受到古代太空人的影響
03:08
and its space agey-ness and tripodism,
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而且它很有宇宙感
又是三腳架樣式
又是三腳架樣式
03:12
it is not something
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但它真的不是
03:13
designed to attach to your brain
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設計來接上你的大腦
03:16
and suck out your thoughts.
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吸乾你的思想的玩意
03:18
It is in fact a citrus juicer
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其實它是一個柳丁榨汁機
03:20
and when I say that,
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一旦我說穿了
03:22
you never see it as anything else again.
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你就絕不會再認為它是別的東西
03:25
It is also not a monument to design,
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它並不是設計史上的不朽作品
03:29
it is a monument to design's utility.
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卻是實用物品設計上的代表作
03:31
You can take it home with you,
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你可以把它帶回家
03:33
unlike the Theme Building,
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不像剛剛說的主題建築
03:35
which will stay where it is forever.
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會永遠固定不動在那裡
03:38
This is affordable
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這個東西你買得起
03:39
and can come home with you
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還可以帶回家
03:41
and, as such, it can sit
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而且就像這樣
你可以把它放在
你可以把它放在
03:43
on your kitchen counter --
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廚房的流理台上--
03:45
it can't go in your drawers;
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你不能把它收在抽屜裡
03:47
trust me, I found that out the hard way --
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相信我 我很努力的試過--
03:49
and make your kitchen counter into
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如此以來 你的廚房流理台
03:51
a monument to design.
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就變的很有設計感
03:53
One other thing about it,
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另外要提的是
03:54
if you do have one at home,
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如果你真的買了一個回家
03:56
let me tell you one of the features you may not know:
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讓我告訴你一個你大概不知道的好處
03:58
when you fall asleep,
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當你睡著了
04:00
it comes alive
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它就活過來了
04:03
and it walks around your house
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在你家裡走來走去
04:05
and goes through your mail
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看你的信
04:07
and watches you as you sleep.
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觀察你睡著的樣子
04:09
(Applause)
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（掌聲）
04:13
Okay, what is this object?
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好吧 這是什麼？
04:20
I have no idea. I don't know what that thing is.
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我不知道
我不知道這是什麼
我不知道這是什麼
04:23
It looks terrible. Is it a little hot plate?
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看起來很可怕
這是一個小加熱板嗎？
這是一個小加熱板嗎？
04:25
I don't get it.
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我不懂
04:27
Does anyone know? Chi?
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有誰知道嗎？琪？
04:29
It's an ... iPhone. iPhone.
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這是一個... iPhone。
iPhone
iPhone
04:30
Oh yes, that's right, I remember those;
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喔是的 沒錯 我記得這玩意
04:33
I had my whole bathroom tiles
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我還記得過去美好的日子裡
04:35
redone with those back in the good old days.
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我把我的浴室瓷磚打掉
重新貼上這玩意
重新貼上這玩意
04:38
No, I have an iPhone. Of course I do.
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開玩笑的 我有iPhone
我當然有
我當然有
04:40
Here is my well-loved iPhone.
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這就是我鐘愛的iPhone
04:42
I do so many things on this little device.
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我在這小東西上做好多事情
04:45
I like to read books on it.
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我喜歡用它讀書
04:47
More than that, I like to buy books on it
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不只這樣 我更喜歡用它買書
04:49
that I never have to feel guilty about not reading
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我永遠不必因為沒讀書而感到內疚
04:51
because they go in here and I never look at them again
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因為這些書就存在這裡
我永遠不必再多看他們一眼
我永遠不必再多看他們一眼
04:53
and it's perfect.
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真是好啊
04:56
I use it every day to
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我每天用它
04:58
measure the weight of an ox,
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隨便舉個例子
05:00
for example.
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來量牛的重量
05:02
Every now and then,
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偶爾
05:04
I admit that I complete
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我承認我偶爾
05:05
a phone call on it occasionally.
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會用它打電話
05:07
And yet I forget about it all the time.
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然而我總是忘記這個功能
05:11
This is a design
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這種設計
05:13
that once you saw it,
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是一旦你看過了
05:15
you forgot about it.
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就會把它忘了的設計
05:16
It is easy to forget the gasp-inducement
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你很快就忘了在2007年
05:19
that occurred in 2007 when you first
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你第一次摸到這個東西的時候
05:22
touched this thing because it became
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那個倒抽一口氣的感覺
因為它
因為它
05:24
so quickly pervasive
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普及的太快了
05:26
and because of how instantly
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而且我們很快的
05:28
we adopted these gestures
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就習慣了這些手勢
05:31
and made it an extension of our life.
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把它融入生活
成為我們生活的一部分
成為我們生活的一部分
05:34
Unlike the Theme Building,
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不像主題建築
05:36
this is not alien technology.
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這不是外星科技
05:38
Or I should say,
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或許我應該說
05:40
what it did was it took technology
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它所做的是把這些科技
05:42
which, unlike people in this room,
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對在座各位這不算甚麼
05:43
to many other people in the world,
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但對外面的世界的人們而言
05:44
still feels very alien,
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這些仍然像外星科技般陌生
05:46
and made it immediately and instantly feel
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讓大家能很立即 快速的
05:48
familiar and intimate.
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上手 熟悉
05:50
And unlike the juicy salif,
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也不像那個榨汁機
05:52
it does not threaten
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它不會讓你產生
05:54
to attach itself to your brain,
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要插上你的腦袋的威脅感
05:56
rather, it simply
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它反而是
05:58
attaches itself to your brain.
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硬要黏在你的腦袋上
06:00
(Laughter)
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（笑聲）
06:02
And you didn't even notice it happened.
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你甚至不會注意到
它已經黏上來了
它已經黏上來了
06:05
So there you go. My name is John Hodgman.
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所以就這樣啦
我的名字是約翰哈許曼
我的名字是約翰哈許曼
06:07
I just explained design.
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我來這裡講解設計
06:10
Thank you very much.
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謝謝
06:12
(Applause)
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（掌聲）
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com