TED2012
John Hodgman: Design, explained.
John Hodgman: Dizajn objasnený
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John Hodgman, komik a miestny expert, „objasňuje" dizajn troch kultových moderných objektov. (Príspevok pochádza z konferencie The Design Studio na TED2012, rečníka pozvali páni Chee Pearlman a David Rockwell.)
John Hodgman - Expert
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
John Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign. Full bio
Double-click the English transcript below to play the video.
00:16
Today I'm going to unpack for you
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Dnes na vás vybalím
00:18
three examples of iconic design,
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tri príklady kultového dizajnu
00:21
and it makes perfect sense
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a je úplne jasné,
00:22
that I should be the one to do it
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že práve ja by som to mal urobiť,
00:25
because I have a Bachelor's degree in Literature.
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pretože mám bakalársky diplom z literatúry.
00:29
(Laughter)
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(Smiech)
00:30
But I'm also a famous
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A som aj známa osobnosť
00:31
minor television personality
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z menšej televízie
00:34
and an avid collector of
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a nadšený zberateľ
00:36
Design Within Reach catalogs,
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katalógov Design Within Reach,
00:37
so I pretty much know
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a tak viem celkom dosť
00:39
everything there is.
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o svete dizajnu.
00:41
Now, I'm sure you
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A teraz, som si istý,
00:42
recognize this object;
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že tento objekt spoznávate.
00:44
many of you probably saw it
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Mnohí ste ho už asi videli,
00:45
as you were landing your private zeppelins
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keď ste v posledných dňoch pristávali
00:47
at Los Angeles International Airport
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s vašou súkromnou vzducholoďou
00:49
over the past couple of days.
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na Medzinárodnom letisku Los Angeles.
00:52
This is known as the Theme Building;
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Táto stavba je známa ako Theme Building,
00:55
that is its name for reasons
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prečo ju však takto pomenovali
00:57
that are still very murky.
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stále ešte nie je úplne jasné.
00:59
And it is perhaps
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A je možno
01:01
the best example we have in Los Angeles
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tým najlepším príkladom
01:04
of ancient extraterrestrial architecture.
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starovekej mimozemskej architektúry, aký v LA máme.
01:09
It was first excavated in 1961
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Jej prvé nálezy boli odhalené v 1961
01:12
as they were building LAX,
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pri výstavbe letiska,
01:14
although scientists believe that
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hoci vedci veria, že pochádza
01:15
it dates back to the year 2000
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z roku 2000
01:18
Before Common Era,
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pred naším letopočtom.
01:20
when it was used as
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Slúžila ako
01:21
a busy transdimensional space port
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rušný transdimenzionálny vesmírny prístav
01:24
by the ancient astronauts
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pre starovekých astronautov,
01:26
who first colonized this planet
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ktorí boli prvými kolonizátormi našej planéty
01:28
and raised our species
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a povzdvihli náš druh
01:29
from savagery by giving us
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z divochov tak, že nám dali
01:31
the gift of written language
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dar písaného jazyka,
01:33
and technology and
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technológie a
01:35
the gift of revolving restaurants.
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dar otáčajúcich sa reštaurácií.
01:37
It is thought to have been
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Predpokladá sa,
01:40
a replacement for the older space ports
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že nahradila staršie vesmírne prístavy
01:43
located, of course, at Stonehenge
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umiestnené, ako inak, v Stonehenge
01:46
and considered to be
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a považuje sa
01:47
quite an improvement
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za veľký pokrok
01:48
due to the uncluttered design,
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vďaka usporiadanému dizajnu,
01:50
the lack of druids hanging around all the time
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žiadnym druidom ponevierajúcim sa po okolí
01:53
and obviously, the much better
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a očividne aj vďaka oveľa lepšiemu
01:55
access to parking.
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prístupu na parkovanie.
01:56
When it was uncovered,
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Po odhalení náleziska
01:59
it ushered in a new era
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začala nová éra
02:01
of streamlined, archaically futuristic design
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aerodynamického, archaicky futuristického dizajnu
02:04
called Googie,
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zvaného Googie,
02:05
which came to be synonymous with
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ktorý sa stal synonymom k
02:07
the Jet Age, a misnomer.
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Dobe prúdových lietadiel, čo je nesprávne označenie.
02:09
After all, the ancient astronauts who used it
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Veď napokon, všetci starovekí astronauti, ktorí ho využívali
02:12
did not travel by jet very often,
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necestovali prúdovým lietadlom veľmi často.
02:14
preferring instead to travel by feathered serpent
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Radšej namiesto neho použili opereného hada
02:17
powered by crystal skulls.
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s pohonom na kryštálové lebky.
02:20
(Applause)
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(Potlesk)
02:22
(Music)
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(Hudba)
02:26
Ah yes, a table.
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Ach, áno, stôl.
02:30
We use these every day.
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Používame ho dennodenne.
02:31
And on top of it,
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A na ňom je
02:33
the juicy salif.
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odšťavovač Juicy Salif.
02:35
This is a design by Philippe Starck,
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Autorom dizajnu je Philippe Starck
02:36
who I believe is in the audience at this very moment.
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a verím, že sa práve teraz nachádza medzi nami.
02:38
And you can tell it is a Starck design
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Je vidieť, že je to Starckov dizajn
02:40
by its precision, its playfulness,
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pre jeho presnosť, hravosť,
02:44
its innovation and
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inováciu a
02:46
its promise of imminent violence.
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prísľub bezprostredného násilia.
02:49
(Laughter)
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(Smiech)
02:51
It is a design that challenges your intuition --
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Jeho dizajn spochybňuje vašu intuíciu —
02:54
it is not what you think it is when you first see it.
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nie je tým, na čo sa na prvý pohľad podobá.
02:57
It is not a fork designed
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Nie je to vidlička navrhnutá
02:58
to grab three hors d'oeuvres at a time,
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na napichnutie si troch jednohubiek naraz,
03:02
which would be useful out in the lobby,
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čo by sa teraz asi veľmi hodilo
03:04
I would say.
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vonku na chodbe.
03:05
And despite its obvious
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Aj napriek jasnému
03:06
influence by the ancient astronauts
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vplyvu starovekých astronautov a
03:08
and its space agey-ness and tripodism,
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jej vesmírnovekosti a trojnožkovosti,
03:12
it is not something
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nie je to niečo
03:13
designed to attach to your brain
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navrhnuté na pripevnenie k mozgu
03:16
and suck out your thoughts.
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a vysávanie myšlienok.
03:18
It is in fact a citrus juicer
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V skutočnosti to je odšťavovač
03:20
and when I say that,
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a keď som to už raz povedal,
03:22
you never see it as anything else again.
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nikdy viac v ňom neuvidíte nič iné.
03:25
It is also not a monument to design,
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Nie je to ukážkový príklad dizajnu,
03:29
it is a monument to design's utility.
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ale ukážkový príklad užitočnosti dizajnu.
03:31
You can take it home with you,
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Môžete si ho vziať domov,
03:33
unlike the Theme Building,
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na rozdiel od Theme Building,
03:35
which will stay where it is forever.
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ktorá zostane na svojom mieste naveky.
03:38
This is affordable
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Juicy Salif je cenovo prístupný,
03:39
and can come home with you
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pôjde s vami domov
03:41
and, as such, it can sit
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a môžete si ho postaviť
03:43
on your kitchen counter --
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na kuchynský pult —
03:45
it can't go in your drawers;
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no do zásuvky sa vám nevprace —
03:47
trust me, I found that out the hard way --
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verte mi, natvrdo som si to overil —
03:49
and make your kitchen counter into
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a premeníte váš kuchynský pult
03:51
a monument to design.
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na ukážkový príklad dizajnu.
03:53
One other thing about it,
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Na druhej strane,
03:54
if you do have one at home,
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keď ho už máte doma,
03:56
let me tell you one of the features you may not know:
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dovoľte mi povedať vám pár jeho vlastností, ktoré možno nepoznáte.
03:58
when you fall asleep,
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Keď zaspíte,
04:00
it comes alive
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ožíva,
04:03
and it walks around your house
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prechádza sa po dome,
04:05
and goes through your mail
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pozrie si vašu poštu
04:07
and watches you as you sleep.
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a pozoruje vás ako spíte.
04:09
(Applause)
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(Potlesk)
04:13
Okay, what is this object?
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Dobre, a čo je toto?
04:20
I have no idea. I don't know what that thing is.
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Nemám ani poňatia. Neviem, čo je to.
04:23
It looks terrible. Is it a little hot plate?
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Vyzerá hrozne. Nie je malý prenosný varič?
04:25
I don't get it.
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Nechápem to.
04:27
Does anyone know? Chi?
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Poznáte to niekto? Chee?
04:29
It's an ... iPhone. iPhone.
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Je to.. iPhone. iPhone.
04:30
Oh yes, that's right, I remember those;
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Ach, áno, jasné. Pamätám si ho.
04:33
I had my whole bathroom tiles
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Za starých dobrých čias
04:35
redone with those back in the good old days.
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som si nimi obložil celú kúpeľňu.
04:38
No, I have an iPhone. Of course I do.
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Ale nie, mám iPhone. Samozrejme, že mám.
04:40
Here is my well-loved iPhone.
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Tu je môj milovaný iPhone.
04:42
I do so many things on this little device.
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Na tejto vecičke robím hrozne veľa vecí.
04:45
I like to read books on it.
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Rád si na ňom čítam knihy.
04:47
More than that, I like to buy books on it
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Dokonca si na cezeň rád kupujem knihy
04:49
that I never have to feel guilty about not reading
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aby som nemal výčitky svedomia, že ich nečítam,
04:51
because they go in here and I never look at them again
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pretože ich sem šupnem a nikdy viac sa na ne nepozriem,
04:53
and it's perfect.
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čo je perfektné.
04:56
I use it every day to
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Používam ho dennodenne
04:58
measure the weight of an ox,
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na váženie volov,
05:00
for example.
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napríklad.
05:02
Every now and then,
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Z času na čas,
05:04
I admit that I complete
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priznávam, že z neho
05:05
a phone call on it occasionally.
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príležitostne aj zavolám.
05:07
And yet I forget about it all the time.
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A okrem toho naň stále zabúdam.
05:11
This is a design
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Je to dizajn,
05:13
that once you saw it,
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ktorý ak raz uvidíte,
05:15
you forgot about it.
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zabudnete naň.
05:16
It is easy to forget the gasp-inducement
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Je ľahké zabudnúť na prvotné nadšenie,
05:19
that occurred in 2007 when you first
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ktoré vyvolal v roku 2007, keď ste sa ho
05:22
touched this thing because it became
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po prvýkrát dotkli, pretože zrazu bol
05:24
so quickly pervasive
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všade okolo nás
05:26
and because of how instantly
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a veľmi rýchlo
05:28
we adopted these gestures
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sme si zvykli na tieto pohyby
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and made it an extension of our life.
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a zaradili ich do svojho života.
05:34
Unlike the Theme Building,
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Na rozdiel od Theme Building,
05:36
this is not alien technology.
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iPhone nie je mimozemskou technológiou.
05:38
Or I should say,
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Alebo mal by som skôr povedať,
05:40
what it did was it took technology
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že zobral technológiu,
05:42
which, unlike people in this room,
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ktorá je na rozdiel od publika
05:43
to many other people in the world,
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pre mnohých ľudí na svete
05:44
still feels very alien,
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ešte stále cudzia,
05:46
and made it immediately and instantly feel
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a v tej chvíli ju premenil na
05:48
familiar and intimate.
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známu a veľmi blízku.
05:50
And unlike the juicy salif,
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A na rozdiel od Juicy Salif
05:52
it does not threaten
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nám nehrozí
05:54
to attach itself to your brain,
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pripojením sa na náš mozog,
05:56
rather, it simply
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ale, lepšie povedané, jednoducho
05:58
attaches itself to your brain.
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sa na náš mozog pripojí.
06:00
(Laughter)
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(Smiech)
06:02
And you didn't even notice it happened.
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A ani ste si to nevšimli.
06:05
So there you go. My name is John Hodgman.
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Nech sa páči. Volám sa John Hodgman.
06:07
I just explained design.
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Práve som vám vysvetlil dizajn.
06:10
Thank you very much.
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Ďakujem veľmi pekne.
06:12
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
John Hodgman - ExpertJohn Hodgman is a writer, humorist, geek celebrity, former professional literary agent and expert on all world knowledge. He was the bumbling PC in Apple's long-running "I'm a Mac; I'm a PC" ad campaign.
Why you should listen
You may know him only as the PC in Apple's PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart's Resident Expert. But John Hodgman has many other claims to fame. He's the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.
He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.
John Hodgman | Speaker | TED.com