TED2006
David Pogue: Simplicity sells
David Pogue spune "Simplitatea vinde"
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Jurnalist al New York Times, David Pogue, vorbeste despre cum tehnologia are o interfata si un design groaznic si ofera cateva solutii de produse care functioneaza. Pentru a amuza publicul, acesta incepe sa cante.
David Pogue - Technology columnist
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio
Double-click the English transcript below to play the video.
00:25
(Music: "The Sound of Silence,"
Simon & Garfunkel)
Simon & Garfunkel)
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Buna voicemail, drag prieten.
00:28
Hello voice mail, my old friend.
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00:30
(Laughter)
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Rasete
Am sunat la suport tehnic din nou.
00:32
I've called for tech support again.
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Am ignorat avertizmentul sefului. Am sunat intr-o luni de dimineata.
00:36
I ignored my boss's warning.
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00:39
I called on a Monday morning.
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Iar acum e seara, și cina mea mai întai s-a racit - după care s-a mucegăit
00:43
Now it's evening, and my dinner
first grew cold, and then grew mold.
first grew cold, and then grew mold.
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Sunt tot la telefon. Iar acum ascult sunetul tăcerii.
00:49
I'm still on hold.
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00:51
I'm listening to the sounds of silence.
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Nu cred că ințelegi. Cred că liniile telefonice sunt fară operatori.
00:57
I don't think you understand.
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01:00
I think your phone lines are unmanned.
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Am apăsat fiecare buton care a trebuit.
01:04
I punched every touch tone I was told,
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01:07
but I've still spent 18 hours on hold.
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dar tot am petrecut 18 ore pe fir.
01:10
It's not enough your software
crashed my Mac,
crashed my Mac,
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Nu e îndeajuns ca programele mi-au prabușit Mac-ul, si
01:13
and it constantly hangs and bombs --
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în mod constant cade și bubuie -- mi-a șters ROM-urile! Acum Mac-ul
01:17
it erased my ROMs!
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01:19
Now the Mac makes the sounds of silence.
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face sunetul tăcerii.
In visele mele imi imaginez
01:25
In my dreams I fantasize
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ca ma voi razbuna pe voi.
01:28
of wreaking vengeance on you guys.
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Să spunem ca motocicleta ta se prăbuseste.
01:32
Say your motorcycle crashes.
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Sângele tășneste din răni. Cu ultima ta răsuflare,
01:35
Blood comes gushing from your gashes.
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01:38
With your fading strength, you call 9-1-1
and you pray for a trained MD.
and you pray for a trained MD.
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suni la 9-9-1 si te rogi pentru un doctor bun. Dar dai de mine.
01:45
But you get me.
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Rasete
01:47
(Laughter)
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01:48
And you listen to the sounds of silence.
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Și acum asculți sunetul tăcerii.
01:52
(Music)
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01:55
(Applause)
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Aplauze
Mulțumesc. Bună seara si bun venit la
01:57
Thank you.
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01:59
Good evening and welcome to:
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"Identifică Prezentatorul TED Care Era Acompanist Pe Broadway"
02:00
"Spot the TED Presenter Who Used
to Be a Broadway Accompanist."
to Be a Broadway Accompanist."
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Rasete
02:03
(Laughter)
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Ok, Cănd mi-a fost oferită rubrica Times cu 6 ani în urma,
02:04
When I was offered the Times
column six years ago,
column six years ago,
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înțelegerea era următoarea; ai să primești cele mai cool, tari, ingenioase gadget-uri noi.
02:08
the deal was like this:
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02:09
you'll be sent the coolest, hottest,
slickest new gadgets.
slickest new gadgets.
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În fiecare saptămâna au să soseasca la tine la ușa.
02:12
Every week, it'll arrive at your door.
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02:14
You get to try them out,
play with them, evaluate them
play with them, evaluate them
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Ai să ai șansa să le incerci, să te joci cu ele, să le evaluezi
02:17
until the novelty wears out,
before you have to send them back,
before you have to send them back,
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pâna cănd nu o să mai fie noi, după care trebuie să le trimiți înapoi.
Și o să fii plătit pentru asta. Poți să te gândești la asta, dacă vrei.
02:20
and you'll get paid for it.
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02:21
You can think about it, if you want.
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De altfel, întotdeauna am fost un tip nebun cănd vine vorba de tehnologie, si iubesc asta.
02:24
So, I've always been a technology nut,
and I absolutely love it.
and I absolutely love it.
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Slujba, a venit cu o parte negativa. Aceasta este ca,
02:29
The job, though, came with one
small downside, and that is,
small downside, and that is,
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aveau de gand sa imi publice adresa de email la sfărșitul fiecarei rubrici.
02:32
they intended to publish my email address
at the end of every column.
at the end of every column.
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Și ceea ce am observat este ca -- în primul rănd, primești o mulțime de email.
02:37
And what I've noticed is -- first of all,
you get an incredible amount of email.
you get an incredible amount of email.
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Dacă te simți vreodată singur,
02:42
If you ever are feeling lonely,
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02:44
get a New York Times column,
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fă rost de o rubirca in New York Times, deoarece ai sa primești sute si
02:46
because you will get hundreds
and hundreds and hundreds of emails.
and hundreds and hundreds of emails.
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sute și sute de email-uri. Și cantitatea de email pe care o primesc
02:49
And the email I'm getting a lot
today is about frustration.
today is about frustration.
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astazi este despre frustrare.
02:52
People are feeling like things --
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Oamenii simt lucruri ca -- Ok,
02:56
Ok, I just had an alarm
come up on my screen.
come up on my screen.
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tocmai mi-a apărut o alarmă pe ecran. Din fericire nu poți să o vezi.
02:58
Lucky you can't see it.
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Oamenii se simt copleșiți. Se simt de parcă e prea multă tehnologie, prea repede.
02:59
People are feeling overwhelmed.
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03:01
They're feeling like
it's too much technology, too fast.
it's too much technology, too fast.
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Poate fii tehnologie bună.
03:04
It may be good technology,
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03:05
but I feel like there's not enough
of a support structure.
of a support structure.
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dar eu sunt de părere ca nu e îndeajuns de mult suport.
Nu este îndeajuns de mult ajutor. Nu este îndeajuns de multa găndire
03:08
There's not enough help.
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03:10
There's not enough thought
put into the design of it
put into the design of it
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investită in conceperea tehnologie și a felului în care aceasta poate fi placuta in timp ce o folosești.
03:12
to make it easy and enjoyable to use.
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La un moment dat am scris o rubirică despre eforturile mele de a contacta
03:14
One time I wrote a column about my efforts
to reach Dell Technical Support,
to reach Dell Technical Support,
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serviciul de Suport Tehnic Dell. Și în decursul a 12 ore,
03:18
and within 12 hours,
there were 700 messages
there were 700 messages
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am primit 700 de mesaje din partea cititorilor pe forumurile de suport
03:22
from readers on the feedback boards
on the Times website,
on the Times website,
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ale situ-lui Times, din partea utilizatorilor spunând, "Și eu!!" și,
03:26
from users saying,
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03:28
""Me too, and here's my tale of woe."
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"Iată povestea mea trista" Numesc acest fenomen, furia de programe.
03:30
I call it "software rage."
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Si doamne, lasă-ma să îți zic eu, cel ce află cum să facă bani
03:32
And man, let me tell you,
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03:34
whoever figures out how to make money
off of this frustration will --
off of this frustration will --
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din această frustrare o să --
03:38
Oh, how did that
get up there? Just kidding.
get up there? Just kidding.
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oh, cum a ajuns aia acolo sus? Glumesc.
Râsete
03:40
(Laughter)
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Ok, deci de ce accelerează această problemă? Și parte a problemei
03:42
Ok, so why is the problem accelerating?
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03:44
And part of the problem is, ironically,
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in mod ironic, deoarece industira a pus atat de multa enerige
03:46
because the industry
has put so much thought
has put so much thought
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in a face lucrurile mai usor de folosit
03:49
into making things easier to use.
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Am să vă arăt la ce ma refer.
03:51
I'll show you what I mean.
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03:52
This is what the computer
interface used to look like, DOS.
interface used to look like, DOS.
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Iată cum arăta interfata unui computer, DOS
De-a lungul anilor a devenit mai usor de folosit.
03:57
Over the years, it's gotten easier to use.
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Iata sistemul de opereare original Mac
04:00
This is the original Mac operating system.
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04:02
Reagan was President.
Madonna was still a brunette.
Madonna was still a brunette.
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Reagan era Președinte. Madonna era încă brunetă.
04:05
And the entire operating system --
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Și intreg sistemul de operare --
04:07
this is the good part -- the entire
operating system fit in 211 k.
operating system fit in 211 k.
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aceasta este partea buna -- intregul sistem de operarea ocupa 211k.
04:12
You couldn't put
the Mac OS X logo in 211 k!
the Mac OS X logo in 211 k!
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Nu ai putea sa pui logul Mac OS 10 in 211k!
Râsete
04:15
(Laughter)
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Asadar, ironia este, cu cat aceste lucruri devin mai usor de folosit
04:17
So the irony is, that as these
things became easier to use,
things became easier to use,
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o audienta mai putin instruita tehnic si mai mare intra in contact
04:21
a less technical, broader audience
was coming into contact
was coming into contact
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cu acest echipament pentru prima oara
04:25
with this equipment for the first time.
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La un moment dat am avut distinctul privilegiu de a sta la centrul de apelari Apple pentru o zi
04:27
I once had the distinct privilege
of sitting in on the Apple call center
of sitting in on the Apple call center
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04:32
for a day.
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Tipul a avut doua casti pentru mine sa ascult.
04:33
The guy had a duplicate headset
for me to listen to.
for me to listen to.
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04:36
And the calls that --
you know how they say,
you know how they say,
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Si apelurile -- stii cum spune
"Apelul dumneavoastra poate fii intregistrat pentru imbunatatirea calitatii serviciilor
04:40
"Your call may be recorded
for quality assurance?"
for quality assurance?"
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Mm-Mmm, Apelul dumneavoastra ar putea fii inregistrat
04:43
Uh-uh.
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04:44
Your call may be recorded
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04:45
so that they can collect
the funniest dumb user stories
the funniest dumb user stories
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astfel incat sa adune cele mai amuzante stupide povesti ale utilizatorilor
si sa le puna pe un cd pe care sa il dea de la unu la altul
04:48
and pass them around on a CD.
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Rasete
04:50
(Laughter)
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Ceea ce si fac.
04:51
Which they do.
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04:52
(Laughter)
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Rasete
Si eu am o copie
04:54
And I have a copy.
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04:55
(Laughter)
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Rasete
04:56
It's in your gift bag. No, no.
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Este in punga ta de cadou, Nu, nu.
Cu vocea ta pe el
04:58
With your voices on it!
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Asadar unele din povesti sunt clasice, si atat de comune
05:01
So, some of the stories are just
so classic, and yet so understandable.
so classic, and yet so understandable.
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O femeie a sunat la Apple plangand-u-se
05:06
A woman called Apple to complain
that her mouse was squeaking.
that her mouse was squeaking.
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ca soarecele ei squeakaie -- face un sunet dubios
05:09
Making a squeaking noise.
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Si tehnicianul a zis: "Pai doamna, cum adica face un sunet dubios?"
05:10
And the technician said,
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05:12
"Well, ma'am, what do you mean
your mouse is squeaking?"
your mouse is squeaking?"
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Ea a spus, "Tot ce pot sa va spune este
05:14
She says, "All I can tell you
is that it squeaks louder,
is that it squeaks louder,
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ca face si mai rau cu cat il misc mai repede pe ecran."
05:17
the faster I move it across the screen."
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Rasete
05:19
(Laughter)
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Si tehnicianul este. "Doamna, aveti mousul pus pe ecran?"
05:22
And the technician's like,
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05:23
"Ma'am, you've got the mouse
up against the screen?"
up against the screen?"
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05:26
She goes, "Well, the message said,
'Click here to continue.'"
'Click here to continue.'"
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Ea spune, "Pai mesajul spune, click aici pentru a continua"
Rasete
05:29
(Laughter)
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05:32
Well, if you like that one --
how much time have we got?
how much time have we got?
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Pai, daca v-a placut asta, cat timp mai am?
05:36
Another one, a guy called --
this is absolutely true --
this is absolutely true --
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Inca una, un tip a sunat. Asta e chiar adevarata!
Calculatorul sau s-a prabusit, si i-a spus tehnicianului
05:39
his computer had crashed,
and he told the technician
and he told the technician
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05:41
he couldn't restart it, no matter
how many times he typed "11."
how many times he typed "11."
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ca nu a putut sa il restarteze deloc nici dupa ce a apasat 11
Si tehnicianul a spus, "Ce? De ce tastezi 11?"
05:46
And the technician said,
"What? Why are you typing 11?"
"What? Why are you typing 11?"
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"Mesajul spune, 'Eroare de tipul 11"
05:49
He said, "The message says,
'Error Type 11.'"
'Error Type 11.'"
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05:52
(Laughter)
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Rasete
Deci trebuie sa admitem ca mare parte din vina cade pe utilizatori.
05:57
So, we must admit
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06:00
that some of the blame falls squarely
at the feet of the users.
at the feet of the users.
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Dar de ce este criza
06:05
But why is the technical overload crisis,
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06:07
the complexity crisis, accelerating now?
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tehnica cea care accelereaza acum? In lumea hardware,
06:10
In the hardware world, it's because
we the consumers want
we the consumers want
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deoarece noi consumatorii vrem ca totul sa fie mai mic, mai mic, mai mic
06:13
everything to be smaller,
smaller, smaller.
smaller, smaller.
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Astfel incat gadgeturile devin mai mici si mai mici
06:15
So the gadgets are getting
tinier and tinier,
tinier and tinier,
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dar degetele noastre in mode esential raman aceasi marime.
06:18
but our fingers are essentially
staying the same size.
staying the same size.
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Asadar devine din ce in ce mai mult o provocare
06:20
So it gets to be more and more
of a challenge.
of a challenge.
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06:22
Software is subject
to another primal force:
to another primal force:
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Programele sunt opuse de o alta problema
mandatul de a scoate cat mai multe versiuni
06:24
the mandate to release
more and more versions.
more and more versions.
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06:27
When you buy a piece of software,
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Cand cumperi un program nu e ca si cum ai cumpara o vaza
06:29
it's not like buying a vase
or a candy bar, where you own it.
or a candy bar, where you own it.
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sau o ciocolata, cand detii acel lucru
Este similar cu alaturarea unui club care plateste taxe in fiecare an
06:32
It's more like joining a club,
where you pay dues every year,
where you pay dues every year,
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Si in fiecare an iti spun
06:35
and every year, they say,
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06:36
"We've added more features,
and we'll sell it to you for $99."
and we'll sell it to you for $99."
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"Am adaugat mai multe optiuni si le poti avea pentru 99 de dolari"
06:40
I know one guy who's spent $4,000
just on Photoshop over the years.
just on Photoshop over the years.
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Cunosc un tip care a cheltuit 4000 de dolari doar pe Photoshop de-a lungul anilor
06:45
And software companies make
35 percent of their revenue
35 percent of their revenue
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Si companiile de programe castiga 35 la suta din profit
numai din aceste updatari ale programelor
06:48
from just these software upgrades.
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Eu il numesc Paradoxul Reinoirii Programelor --
06:50
I call it the Software Upgrade Paradox --
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astfel incat daca imbunatatesti un program de indeajuns de multe ori,
06:53
which is that if you improve
a piece of software enough times,
a piece of software enough times,
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in final il distrugi.
06:57
you eventually ruin it.
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06:58
I mean, Microsoft Word was last
just a word processor in, you know,
just a word processor in, you know,
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Adica, Microsoft Word era doar un editor de text in, stiti voi
administratia Eisenhower
07:02
the Eisenhower administration.
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07:04
(Laughter)
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Rasete
07:05
But what's the alternative?
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Dar care e alternativa? Microsoft chiar a facut acest experiment. Au spus,
07:06
Microsoft actually did this experiment.
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07:09
They said, "Well, wait a minute.
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"Pai, stai o clipa. Toata lumea se plange ca adaugam mai multe optiuni
07:10
Everyone complains that
we're adding so many features.
we're adding so many features.
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Hai sa creeam un procesor de text care este doar un procesor de text
07:13
Let's create a word processor
that's just a word processor:
that's just a word processor:
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Simplu, pur, nu creeaza pagini web, nu este o baza de date."
07:15
Simple, pure; does not do web pages,
is not a database."
is not a database."
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Si a fost lansat. Era numit Microsoft Write
07:19
And it came out,
and it was called Microsoft Write.
and it was called Microsoft Write.
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07:22
And none of you are nodding
in acknowledgment, because it died.
in acknowledgment, because it died.
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Si nici unul dintre voi nu dati din cap in semn de intelegere, deoarce a murit.
07:25
It tanked. No one ever bought it.
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S-a scufundat. Nimeni nu l-a cumparat vreodata.
07:27
I call this the Sport Utility Principle.
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Eu numesc asta Principiul de Utilitate Sport. Oamenilor le place sa se inconjoare
07:30
People like to surround themselves
with unnecessary power, right?
with unnecessary power, right?
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cu putere care nu e necesara, am dreptate?
07:34
They don't need the database
and the website, but they're like,
and the website, but they're like,
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Nu au nevoie de baza de date sau de website, dar sunt ceva de genu',
"Pai o sa iau versiunea noua, deoarece, poate, stii tu, o sa imi trebuiasca la un moment dat!"
07:37
"Well, I'll upgrade, because, I might,
you know, I might need that someday."
you know, I might need that someday."
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07:41
So the problem is: as you add more
features, where are they going to go?
features, where are they going to go?
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Asadar problema este, cu cat adaugi mai multe optiuni, unde ar sa se duca?
Unde ai sa le lipesti? Ai un numar limitat de unelte de design.
07:45
Where are you going to stick them?
You only have so many design tools.
You only have so many design tools.
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07:49
You can do buttons, you can do
sliders, pop-up menus, sub-menus.
sliders, pop-up menus, sub-menus.
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Poti face butoane, slidere, meniuri pop-up, sub-meniuri
07:53
But if you're not careful
about how you choose,
about how you choose,
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Dar daca nu esti atent cand alegi o sa ajungi cu ceva de genu acesta.
07:56
you wind up with this.
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07:57
(Laughter)
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Rasete
07:59
This is an un-retouched --
this is not a joke --
this is not a joke --
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Aceasta este o poza ne-retusata -- nu e o gluma -- o poza neretusata a Microsoft Word.
08:02
un-retouched photo of Microsoft Word,
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08:04
the copy that you have,
with all the toolbars open.
with all the toolbars open.
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copia pe care o detii, cu toate barile de optiuni deschise.
08:07
You've obviously never
opened all the toolbars,
opened all the toolbars,
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Desigur, nu le-ati deschis pe toate niciodata,
dar spatiul care a ramas pentru scris e in fereastra aceasta mica de aici.
08:10
but all you have to type in
is this little, teeny window down here.
is this little, teeny window down here.
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08:15
(Laughter)
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Rasete
Si am ajuns in era interfetelor, unde sunt
08:18
And we've arrived at the age
of interface matrices,
of interface matrices,
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08:21
where there are so many
features and options,
features and options,
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atat de multe elemente si optinui, astfel incat ai nevoie de doua dimensiuni..
08:23
you have to do two dimensions, you know:
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Una verticala si una orizontala. Voi v-ati plans cum Microsoft Word
08:25
a vertical and a horizontal.
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08:27
You guys all complain
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08:28
about how Microsoft Word
is always bulleting your lists
is always bulleting your lists
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intotdeauana alineaza listele si sublinieaza legaturile automat.
08:31
and underlining your links automatically.
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Exista un buton care opreste asta acolo undeva
08:33
The off switch is in there somewhere.
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Va spun, este acolo!
08:36
I'm telling you -- it's there.
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O parte a artei designului unui program simplu, o interfata buna
08:38
Part of the art of designing
a simple, good interface,
a simple, good interface,
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08:41
is knowing when to use
which one of these features.
which one of these features.
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este sa stii cand sa folosesti aceste optiuni.
Asadar, iata cutia de log-off pentru Windows 2000.
08:44
So, here is the log-off
dialogue box for Windows 2000.
dialogue box for Windows 2000.
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Sunt numai 4 alegeri
08:48
There are only four choices,
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asadar, de ce sunt intr-un meniu pop up?
08:50
so why are they in a pop-up menu?
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nu e ca si cum intregul monitor ar fi plin de alte componente
08:53
It's not like the rest of the screen
is so full of other components
is so full of other components
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astfel incat ai nevoie sa prabusesti alegerile.
08:57
that you need to collapse the choices.
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08:59
They could have put them all out in view.
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Puteau sa le puna pe toate intr-un singur tabel.
09:01
Here's Apple's take
on the exact same dialogue box.
on the exact same dialogue box.
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Iata cum Apple abordeaza aceasi problema
09:04
(Applause)
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Aplauze
Multumesc -- da, eu am creat aceasta cutie. Nu, nu, nu.
09:06
Thank you -- yes, I designed
the dialogue box. No, no.
the dialogue box. No, no.
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09:09
Already, we can see
that Apple and Microsoft
that Apple and Microsoft
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Deja, vedem cum Apple si Microsoft
au doua abordari divergente in ceea ce priveste design-ul de programe.
09:12
have a severely divergent
approach to software design.
approach to software design.
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Abordarea Microsoft catre simplicitate tinde sa fie:
09:16
Microsoft's approach
to simplicity tends to be:
to simplicity tends to be:
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hai sa spargem in mai multe bucati, sa facem mai multi pasi
09:19
let's break it down;
let's just make it more steps.
let's just make it more steps.
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09:22
There are these "wizards" everywhere.
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Si sunt aceste parcurgeri peste tot
09:24
And you know, there's a new version
of Windows coming out this fall.
of Windows coming out this fall.
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Si stiti, apare o noua versiune de Windows in toamna
Daca continua in acest ritm, nu se poate spune
09:28
If they continue at this pace,
there's absolutely no telling
there's absolutely no telling
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pana unde ar putea ajunge.
09:31
where they might wind up.
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09:33
[Welcome to the Type a Word Wizard]
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Aplauze
09:35
(Laughter)
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09:36
(Applause)
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Bine ati venit la Vrajitorul Scrie-Un-Cuvant. Ok. Am sa musc. Haideti sa dam "next" pentru a continua
09:40
"Welcome to the Type a Word Wizard."
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09:41
Ok, I'll bite.
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09:43
Let's click "Next" to continue.
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09:45
(Laughter)
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Aplauze
09:48
(Applause)
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Din meniu, alegem prima litera pe care vrem sa o tastam. Ok
09:49
From the drop-down menu, choose
the first letter you want to type. Ok.
the first letter you want to type. Ok.
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Rasete
09:53
(Laughter)
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09:55
So there is a limit
that we don't want to cross.
that we don't want to cross.
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Exista o limita pe care nu vrem sa o trecem. Care este raspunsul?
09:58
So what is the answer?
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Cum impachetezi toate aceste optiuni intr-o forma simpla si inteligenta?
09:59
How do you pack in all these features
in a simple, intelligent way?
in a simple, intelligent way?
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10:03
I believe in consistency, when possible,
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Eu cred in consistenta unde e posibil acest lucru
echivalente in lumea reala, cosuri de gunoi unde posibil, etichetarea in mare parte.
10:06
real-world equivalents,
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10:07
trash can folder, when possible,
label things, mostly.
label things, mostly.
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Ma rog de designeri de aici sa incalce
10:10
But I beg of the designers here
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10:13
to break all those rules
if they violate the biggest rule of all,
if they violate the biggest rule of all,
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aceste reguli, daca violeaza cea mai importanta regula,
10:16
which is intelligence.
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care este inteligenta. Acum, la ce ma refer cu asta?
10:17
Now what do I mean by that?
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Am sa va dau cateva exemple unde inteligenta face ceva
10:19
I'm going to give you some examples
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10:20
where intelligence makes something
not consistent, but it's better.
not consistent, but it's better.
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nu consistent, dar mai bun.
Daca cumperi ceva pe web, trebuie sa pui adresa si
10:24
If you are buying something on the web,
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10:26
you're supposed to put in your address,
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sa alegei din ce tara esti, nu?
10:28
and you're supposed to choose
what country you're from, ok?
what country you're from, ok?
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Sunt 200 de tari in lume. As vrea sa consider internetul ca un sat global.
10:31
There are 200 countries in the world.
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10:33
We like to think of the Internet
as a global village.
as a global village.
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Imi pare rau, nu e unul inca
10:35
I'm sorry; it's not one yet.
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In mare parte e vorba de Statelor Unite, Europa si Japonia.
10:37
It's mainly like, the United States,
Europe, and Japan.
Europe, and Japan.
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Asadar, de ce sunt Statele Unite [US] la litera "U"?
10:39
So why is "United States" in the "U"s?
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Rasete
10:42
(Laughter)
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10:43
You have to scroll, like,
seven screensful to get to it.
seven screensful to get to it.
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Trebuie sa dai scroll, vreo 7 ecrane pana dai de ea
10:46
Now, it would be inconsistent
to put "United States" first,
to put "United States" first,
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Ar fi inconsistent sa pui Statele Unite pe prima optiune,
10:49
but it would be intelligent.
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insa ar fi inteligent. Acesta a mai fost abordata inainte,
10:51
This one's been touched on before,
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dar pentru numele lui Dumnezeu, de ce pentru a inchide un PC Windows apesi
10:53
but why in God's name do you
shut down a Windows PC
shut down a Windows PC
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10:57
by clicking a button called "Start?"
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pe un buton numit "Start"?
11:00
(Laughter)
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Rasete
Iata inca o fitza de-a mea: ai o imprimanta.
11:04
Here's another pet one of mine:
you have a printer.
you have a printer.
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11:07
Most of the time, you want to print
one copy of your document,
one copy of your document,
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De cele mai multe ori vrei sa printezi o copie a documentului tau
11:11
in page order, on that printer.
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in ordinea paginilor pe acea imprimanta.
Asdar, de ce pentru numele lui Dumnezeu vezi chestia asta de fiecare data cand printezi?
11:13
So why in God's name do you see
this every time you print?
this every time you print?
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11:18
It's like a 747 shuttle cockpit.
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Este ca bordul unui avion 747.
Rasete
11:21
(Laughter)
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11:22
And one of the buttons at the bottom,
you'll notice, is not "Print."
you'll notice, is not "Print."
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Si ai sa observi ca unul din butoane, nu se numeste "Print".
Rasete
11:26
(Laughter)
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11:30
(Applause)
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Aplauze
Acum, nu spun ca Apple este singura companie care a imbratisat
11:34
Now, I'm not saying that Apple
is the only company who has embraced
is the only company who has embraced
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cultul simplicitatii.
11:38
the cult of simplicity.
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11:40
Palm is also, especially in the old days,
wonderful about this.
wonderful about this.
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Palm este, mai ales pe vremuri era, formidabil la asta.
11:43
I actually got to speak to Palm
when they were flying high in the '90s,
when they were flying high in the '90s,
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Chiar am vorbit cu Palm cand erau pe val in anii '90,
si dupa discutii, am cunoscut unul dintre angajati.
11:47
and after the talk,
I met one of the employees.
I met one of the employees.
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El spune, "Draguta discutie." Eu spun, "Multumesc, tu cu ce te ocupi aici?"
11:49
He says, "Nice talk." And I said,
"Thank you. What do you do here?"
"Thank you. What do you do here?"
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El spune, "Eu numar tap-urile"
11:52
He said, "I'm a tap counter."
I'm like, "You're a what?"
I'm like, "You're a what?"
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Eu sunt ceva de genu, "Ce faci?" El spune, "Ei bine Jeff Hawkins, CEO-ul, spune,"
11:55
He goes, "Well Jeff Hawkins,
the CEO, says,
the CEO, says,
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'Daca oricare dintre functiile Palm Pilot-ului ia mai mult de 3 atingeri ale stylusului
11:57
'If any task on the Palm Pilot
takes more than three taps of the stylus,
takes more than three taps of the stylus,
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e prea lung si trebuie regandit.' Asadar eu numar tap-urile."
12:01
it's too long,
and it has to be redesigned.'
and it has to be redesigned.'
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12:04
So I'm the tap counter."
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Asadar am sa va arat un exemplu de companie care nu are
12:06
So, I'm going to show you an example
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12:08
of a company that does not
have a tap counter.
have a tap counter.
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un numarator de tap-uri.
12:10
(Laughter)
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Acesta este Microsoft Word. Ok. Cand vrei sa creezi un nou document in Word
12:11
This is Microsoft Word.
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12:13
Ok, when you want to create
a new blank document in Word --
a new blank document in Word --
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-- se poate intampla!
12:17
it could happen.
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Rasete
12:18
(Laughter)
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Te duci la meniul File, Alegi optiunea "Nou". Acum,
12:24
You go up to the "File" menu
and you choose "New."
and you choose "New."
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12:27
Now, what happens when you choose "New?"
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Ce se intampla cand alegi "Nou"? Primesti un document nou?
12:29
Do you get a new blank document?
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Nu.
12:31
You do not.
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In partea opusa a ecranului, o bara apare, si undeva
12:33
On the opposite side of the monitor,
a task bar appears,
a task bar appears,
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12:37
and somewhere in those links --
by the way, not at the top --
by the way, not at the top --
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printre unele dintre acele link-uri-- apropo, nu sus -- undeva in acele link-uri
12:41
somewhere in those links is a button
that makes you a new document.
that makes you a new document.
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este butonul care creeaza un nou document.
Okay, aceasta aste o companie care nu isi numara tap-urile.
12:46
Ok, so that is a company
not counting taps.
not counting taps.
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Stiti ce, nu vreau sa stau aici si sa fac misto de Microsoft.
12:49
You know, I don't want to just stand
here and make fun of Microsoft ...
here and make fun of Microsoft ...
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Audienta: Continua.
David Pogue: Ba da, vreau.
12:53
Yes, I do.
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Rasete
12:54
(Laughter)
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12:55
(Applause)
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Aplauze
Cantecul lui Bill Gates!
12:59
The Bill Gates song!
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13:00
(Piano music)
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Am fost un tocilar intotdeauna si am scris primul DOS
13:02
I've been a geek forever
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13:05
and I wrote the very first DOS.
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Am pus programul meu si IBM impreuna.
13:09
I put my software and IBM together;
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13:13
I got profit and they got the loss.
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Eu am luat profitul, ei au ramas cu esecul.
13:16
(Laughter)
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Rasete
Eu scriu codul care face lumea sa functioneze
13:19
I write the code
that makes the whole world run.
that makes the whole world run.
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Primesc un procentaj de la toata lumea.
13:24
I'm getting royalties from everyone.
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Cateodata e un gunoi, dar presa este ninsa.
13:28
Sometimes it's garbage,
but the press is snowed.
but the press is snowed.
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Tu cumperi cutia, eu vand codul
13:33
You buy the box; I'll sell the code.
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Toate companiile face cercetare si dezvoltare Microsoft.
13:38
Every software company
is doing Microsoft's R&D.
is doing Microsoft's R&D.
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13:43
You can't keep a good idea
down these days.
down these days.
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Nu mai poti tine o idee buna pentru tine zilele astea
Pana si Windows-ul este un jaf. De fapt suntem bazati pe Mac.
13:47
Even Windows is a hack.
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13:50
We're kind of based loosely on the Mac.
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13:52
So it's big, so it's slow.
You've got nowhere to go.
You've got nowhere to go.
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Este mare, este incet. Nu ai unde sa te duci. Nu fac asta pentru laude;
13:55
I'm not doing this for praise.
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Eu scriu codul care i se potriveste lumii azi.
13:58
I write the code
that fits the world today.
that fits the world today.
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Mare mediocritate in toate felurile.
14:03
Big mediocrity in every way.
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Am intrat in dominatie planetara
14:07
We've entered planet domination mode.
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14:11
You'll have no choice; you'll buy my code.
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Nu o sa ai de ales, o sa imi cumperi codul
14:17
I am Bill Gates and I write the code.
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Eu sunt Bill Gates si scriu codul.
14:24
(Applause)
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Aplauze
14:32
But actually, I believe
there are really two Microsofts.
there are really two Microsofts.
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Dar defapt, eu cred ca exista doua Microsoft-uri
14:35
There's the old one, responsible
for Windows and Office.
for Windows and Office.
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Cel vechi, responsabil pentru Windows si Office
14:38
They're dying to throw the whole thing
out and start fresh, but they can't.
out and start fresh, but they can't.
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Mor sa arunce intregul lucru si sa porneasca din nou de la zero
dar nu pot. S-au blocat inauntru datorita atator chestii in plus
14:42
They're locked in, because so many add-ons
and other company stuff
and other company stuff
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si alte chestii ale companiei sunt blocate in sasiul din 1982.
14:46
locks into the old 1982 chassis.
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Dar este deasemenea un nou Microsoft care face
14:49
But there's also a new Microsoft,
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14:50
that's really doing good,
simple interface designs.
simple interface designs.
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lucuri bune si cu o interfață simplă.
Îmi place PC-ul Media Center. Mi-a plăcut ceasul Microsoft SPOT
14:54
I liked the Media Center PC.
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14:55
I liked the Microsoft SPOT Watch.
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Ceasul Wireless a eșuat mizerabil pe piață,
14:57
The Wireless Watch
flopped miserably in the market,
flopped miserably in the market,
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dar nu datorită faptului că nu era simplu si frumos.
15:00
but it wasn't because it wasn't
simply and beautifully designed.
simply and beautifully designed.
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Să vedem lucrurile așa: ai plăti
15:03
But let's put it this way:
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10 dolari pe luna sa detii un ceas care trebuie reîncarcat in fiecare noapte
15:04
would you pay $10 a month to have a watch
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15:07
that has to be recharged
every night like your cell phone,
every night like your cell phone,
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ca și telefonul tău, si se oprește din funcționare când iti parasesti codul postal?
15:10
and stops working
when you leave your area code?
when you leave your area code?
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15:13
(Laughter)
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Râsete
Semnele ar putea indica că minimizarea complexitatii o sa fie din ce in ce mai acuta.
15:15
So, the signs might indicate
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15:18
that the complexity crunch
is only going to get worse.
is only going to get worse.
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Așadar există vreo speranță? Ecranele devin din ce in ce mai mici.
15:21
So is there any hope?
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15:22
The screens are getting smaller,
people are illuminating,
people are illuminating,
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Oamenii iluminează, pun manuale in cutii.
15:25
putting manuals in the boxes,
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Lucrurile apar mult mai repede.
15:27
things are coming out at a faster pace.
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15:29
It's funny -- when Steve Jobs
came back to Apple in 1997,
came back to Apple in 1997,
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Este amuzant -- cănd Steve Jobe a revenit la Apple in 1997,
după 12 ani de pauza, era la Expo-ul MacWorld.
15:33
after 12 years away,
it was the MacWorld Expo --
it was the MacWorld Expo --
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A venit pe scenă în acel roling negru si jeanși, și
15:36
he came to the stage
in that black turtleneck and jeans,
in that black turtleneck and jeans,
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a făcut așa. Multimea a luat-o razna dar
15:39
and he sort of did this.
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15:40
The crowd went wild,
but I had just seen --
but I had just seen --
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15:42
I'm like, where have I seen this before?
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mi-am zis, unde am mai vazut asta înainte? Tocmai văzusem filmul "Evita"
15:44
I had just seen the movie "Evita" --
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15:46
(Laughter)
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Râsete
15:49
with Madonna,
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-- cu Madonna, și mi-am zis, trebuie să fac unul despre Steve Jobs.
15:50
and I'm like, you know what?
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15:52
I've got to do one about Steve Jobs.
328
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15:55
(Music)
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1008
Nu o să fie ușor. O sa credeti că sunt ciudat.
15:56
It won't be easy.
You'll think I'm strange.
You'll think I'm strange.
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3016
15:59
(Laughter)
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1144
Cănd încerc să explic de ce m-am întors
16:01
When I try to explain why I'm back,
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2309
după ce spusesem presei ca viitorul Apple este negru.
16:03
after telling the press
Apple's future is black.
Apple's future is black.
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Nu o sa ma credeti.
16:06
You won't believe me.
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941655
2595
Tot ceea ce vedeti este un adolescent, care a început într-un garaj
16:09
All that you see is a kid in his teens
who started out in a garage
who started out in a garage
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4702
16:13
with only a buddy named Woz.
336
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2976
cu un prieten pe nume Woz.
16:16
(Laughter)
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1552
Râsete
Încearcă tu să rimezi cu garaj!
16:18
You try rhyming with garage!
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Râsete
16:20
(Laughter)
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16:22
Don't cry for me, Cupertino.
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Nu plânge după mine Cupertino.
Râsete
16:25
(Laughter)
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1322
Adevărul este, eu niciodată nu te-am parăsit.
16:26
The truth is, I never left you.
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Râsete
16:29
I know the ropes now,
know what the tricks are.
know what the tricks are.
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3535
Acum cunosc sforile, știu care sunt șmecheriile.
Am facut o avere la Pixar.
16:33
I made a fortune over at Pixar.
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3417
16:36
(Laughter)
345
972000
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Râsete
Nu plânge după mine Cupertino. Incă am energia si viziunea.
16:37
Don't cry for me, Cupertino.
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973063
2651
16:40
I've still got the drive and vision.
347
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3313
Tot port sandale in orice anotimp. Numai că zilele astea,
16:44
I still wear sandals in any weather.
348
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3452
16:47
It's just that these days,
349
982995
1981
16:49
they're Gucci leather.
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985000
1976
sunt din piele Gucci.
16:51
(Laughter)
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1976
Rasete
16:53
(Applause)
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989000
6908
Aplauze
17:01
Thank you.
353
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1158
17:02
So Steve Jobs had always believed
in simplicity and elegance and beauty.
in simplicity and elegance and beauty.
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4708
Mulțumesc. Așadar Steve Jobs întotdeauna a crezut in simplicitate
și eleganța si frumusețe. Și adevărul este,
17:07
And the truth is,
355
1002547
1897
timp de ani am fost puțin deprimat. Deoarce Americanii, desigur nu l-au apreciat,
17:09
for years I was a little depressed,
356
1004468
2128
17:11
because Americans
obviously did not value it,
obviously did not value it,
357
1006620
2273
17:13
because the Mac had
three percent market share,
three percent market share,
358
1008917
2277
deoarece Mac-ul avea 3 la suta din piața.
Windows avea 95 la sută din piață.
17:16
Windows had 95 percent market share --
359
1011218
1857
Oamenii nu credeau ca merită să investeasca in el.
17:17
people did not think it was worth
putting a price on it.
putting a price on it.
360
1013099
2877
17:20
So I was a little depressed.
361
1016000
1791
Așadar am fost puțin deprimat, și am auzit discursul lui Al Gore, și apoi am realizat
17:22
And then I heard Al Gore's talk,
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1017815
1557
Nu știam ințelesul cuvântului deprimat.
17:24
and I realized I didn't know
the meaning of depressed.
the meaning of depressed.
363
1019396
2539
Rasete
17:26
(Laughter)
364
1021959
1017
Dar aparent eu greșisem, nu? Deoarece IPod-ul a fost lansat,
17:27
But it turns out I was wrong, right?
365
1023000
1737
17:29
Because the iPod came out,
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1024761
1733
si a incalcat orice logica.
17:31
and it violated every bit
of common wisdom.
of common wisdom.
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1026518
2618
Celelalte produse costau mai puțin. Celelalte produse aveau mai multe opțiuni.
17:33
Other products cost less;
other products had more features,
other products had more features,
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1029160
2976
Aveau reportofon si transmitator FM.
17:36
they had voice recorders
and FM transmitters.
and FM transmitters.
369
1032160
2737
17:39
The other products were backed
by Microsoft, with an open standard,
by Microsoft, with an open standard,
370
1034921
3222
Celelalte produse erau susținute de Microsoft cu un standard deschis
nu standarul de baza al Apple.
17:42
not Apple's propriety standard.
371
1038167
1714
17:44
But the iPod won --
this is the one they wanted.
this is the one they wanted.
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1039905
2572
Dar IPod-ul a căștigat! Asta era ce își doreau.
Învatătura a fost: simplicitatea se vinde.
17:47
The lesson was: simplicity sells.
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1042501
2263
17:49
And there are signs that the industry
is getting the message.
is getting the message.
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1044788
2874
Și sunt semne cum că industria a receptionat mesajul.
Exista o mica firma careia i-a mers bine datorita simplicitați și eleganței.
17:52
This is a little company that's done
very well with simplicity and elegance.
very well with simplicity and elegance.
375
1047686
3591
Chestia cu Sonos -- incepe să prindă.
17:56
The Sonos thing -- it's catching on.
376
1051301
1739
Am doar cateva exemple. Fizic, foarte dragut
17:57
I've got just a couple examples.
377
1053064
1698
17:59
Physically, a really cool,
elegant thinking coming along lately.
elegant thinking coming along lately.
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1054786
3676
elegant, mod de gandire recent.
18:03
When you have a digital camera,
379
1058486
1953
Cand ai o cameră digitală, cum descarci pozele pe calculator?
18:05
how do you get the pictures
back to your computer?
back to your computer?
380
1060463
3243
Ei bine, ori umbli după tine cu un cablu USB, sau cumperi un cititor de carduri cu care umbli după tine.
18:08
Well, you either haul around a USB cable,
381
1063730
2342
18:10
or you buy a card reader
and haul that around.
and haul that around.
382
1066096
2156
Oricare dintre ele, ai sa pierzi. Ceea ce fac eu este, scot
18:13
Either one, you're going to lose.
383
1068276
1587
18:14
What I do is, I take out the memory card,
384
1069887
2459
cardul de memorie, și îl îndoi in doua, descoperind contacte USB
18:17
and I fold it in half,
revealing USB contacts.
revealing USB contacts.
385
1072370
5345
18:22
I just stick it in the computer,
offload the pictures,
offload the pictures,
386
1077739
2658
Eu doar o inserez in calculator, descarc fotografiile, il pun la loc
18:25
put it right back in the camera.
387
1080421
1539
in aparat. Nu o sa mai trebuiască să pierd nimic.
18:26
I never have to lose anything.
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1081984
1800
18:28
Here's another example.
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1083808
1537
Iată un alt exemplu. Chris, tu ești sursa de putere.
18:30
Chris, you're the source of all power.
Will you be my power plug?
Will you be my power plug?
390
1085369
3070
Ai vrea să fii cablul meu de alimentare?
Chris Anderson: Oh, da.
18:33
Chris Anderson: Oh yeah.
DP: Hold that and don't let go.
DP: Hold that and don't let go.
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1088463
2740
DP:Ține asta și nu îi da drumu. S-ar putea să fi văzut asta:
acesta este noul laptop de la Apple. Acesta este cablul de încărcare. Se atașeaza așa.
18:36
You might've seen this,
this is Apple's new laptop.
this is Apple's new laptop.
392
1091227
2421
18:38
This the power cord.
It hooks on like this.
It hooks on like this.
393
1093672
2024
Și sunt sigur că fiecare dintre voi a făcut asta la un moment dat in viața voastră,
18:40
And I'm sure every one of you has done
this at some point in your lives,
this at some point in your lives,
394
1095720
3397
sau unu dintre copii dumneavoastră. Mergeti inainte, si
18:43
or one of your children.
395
1099141
1175
18:45
You walk along -- and I'm
about to pull this onto the floor.
about to pull this onto the floor.
396
1100340
2825
Am să trag asta pe podea. Nu imi pasă. Este imprumutat.
18:47
I don't care. It's a loaner.
397
1103189
1336
Pornim. Whoa! Este magnetic. Nu trântește laptop-ul pe jos.
18:49
Here we go. Whoa!
398
1104549
1183
18:50
It's magnetic -- it doesn't pull
the laptop onto the floor.
the laptop onto the floor.
399
1105756
3069
18:53
(Applause)
400
1108849
4127
Aplauze
18:57
In my very last example --
401
1113000
1969
Acesta este ultimul meu exemplu -- lucrez foarte mult
18:59
I do a lot of my work
using speech recognition software.
using speech recognition software.
402
1114993
3976
folosind programe ce recunosc vocea, si trebuie să fie destul de multă liniște
19:03
And I'll just --
you have to be kind of quiet
you have to be kind of quiet
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1118993
2230
deoarece porgramul este emotionat. Ok.
19:06
because the software is nervous.
404
1121247
1603
Programele ce recunosc vocea sunt foarte folositoare pentru a scrie email-uri foarte repede. Punct
19:08
Speech recognition
software is really great
software is really great
405
1123524
2080
19:10
for doing emails very quickly; period.
406
1125628
2530
Cum ar fii, primesc sute de email-uri pe zi. Punct
19:12
Like, I get hundreds of them
a day; period.
a day; period.
407
1128182
2639
19:15
And it's not just what I dictate
that it writes down; period.
that it writes down; period.
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1130845
3291
Și nu scrie numai ceea ce eu dictez. Punct
Eu folosesc și această opțiune numită schița de voce. Punct.
19:18
I also use this feature
called voice macros; period.
called voice macros; period.
409
1134160
3190
Correct "convingere". Nu numai.
19:23
Correct "dissuade."
410
1138920
1182
19:28
Not "just."
411
1143999
1154
Ok, aceasta nu este o situație ideală,
19:32
Ok, this is not an ideal situation,
412
1147248
1682
19:33
because it's getting the echo
from the hall and stuff.
from the hall and stuff.
413
1148954
2539
deoarece ecoul este reverberat de audiența și alte lucruri.
Ideea e, pot răspunde oamenilor
19:36
The point is, I can respond to people
very quickly by saying a short word,
very quickly by saying a short word,
414
1151517
4236
foarte repede spunând un singur cuvănt și spunând-ui să scrie
19:40
and having it write out
a much longer thing.
a much longer thing.
415
1155777
2072
un text mult mai mare. Așadar dacă cineva îmi trimite o scrisoare prietenoasă, am să-i zic,
19:42
So if somebody
sends me a fan letter, I'll say,
sends me a fan letter, I'll say,
416
1157873
2366
"Mulțumesc pentru asta."
19:45
"Thanks for that."
417
1160263
1157
19:46
[Thank you so much
for taking the time to write ...]
for taking the time to write ...]
418
1161444
2507
Rasete
19:48
(Laughter)
419
1163975
1001
19:49
(Applause)
420
1165000
2976
Aplauze
19:52
And conversely, if somebody
sends me hate mail --
sends me hate mail --
421
1168000
4438
În schimb, când cineva îmi trimite mail de ură -- ceea ce se întâmplă zilnic --
19:57
which happens daily --
422
1172462
2302
19:59
I say, "Piss off."
423
1174788
2052
Eu spun, "Duceți-vă de aici."
Rasete
20:04
(Laughter)
424
1179508
1317
20:05
[I admire your frankness ...]
425
1180849
2472
20:08
(Laughter)
426
1183345
1631
20:09
(Applause)
427
1185000
5353
Aplauze
Așadar acesta este micul meu secret murdar. Nu mai spuneți nimănui.
20:15
So that's my dirty little secret.
Don't tell anyone.
Don't tell anyone.
428
1190377
2599
20:17
(Laughter)
429
1193000
1115
Rasete
Așadar, ideea este, aceasta este o poveste interesantă.
20:18
So the point is --
this is a really interesting story.
this is a really interesting story.
430
1194139
2837
20:21
This is version eight of this software,
431
1197000
1878
Aceasta este versiunea opt a programului, și știți ce au pus în versiunea opt?
20:23
and do you know what they put
in version eight?
in version eight?
432
1198902
2198
Nici o opțiune nouă. Nu s-a m-ai intâmplat așa ceva niciodată in industria de programe!
20:25
No new features. It's never
happened before in software!
happened before in software!
433
1201124
3062
Compania nu a pus opțiuni în plus. Doar au spus,
20:29
The company put no new features.
434
1204210
1731
20:30
They just said, "We'll make
this software work right." Right?
this software work right." Right?
435
1205965
3615
"Vom face programele să meargă bine." Desigur.
De ani incoace, oamenii au cumpărat acest program, l-au încercat --
20:34
Because for years, people had bought
this software, tried it out --
this software, tried it out --
436
1209604
3216
95 la suta precizie a fost tot ce au primit, ceea ce inseamnă unu din 20 de cuvinte este greșit.
20:37
95 percent accuracy was all they got,
437
1212844
1801
20:39
which means one in 20 words is wrong --
438
1214669
1896
si oamenii au pus programul intr-un dulap. Și compania s-a saturat
20:41
and they'd put it in their drawer.
439
1216589
1627
20:43
And the company got sick of that,
440
1218240
1580
așadar au spus. "În această versiune nu vom face altceva decât să
20:44
so they said, "This version,
we're not going to do anything,
we're not going to do anything,
441
1219844
2836
ne asigurăm ca este al naiba de precis"
20:47
but make sure it's darned accurate."
442
1222704
1733
Și așa au și facut. Acest cult al facerii lucrurilor așa cum trebuie a început să se extinda
20:49
And so that's what they did.
443
1224461
1349
20:50
This cult of doing things right
is starting to spread.
is starting to spread.
444
1225834
2588
Așadar, ultimul meu sfat pentru aceia dintre voi ce consumă această tehnologie:
20:53
So, my final advice for those of you
who are consumers of this technology:
who are consumers of this technology:
445
1228446
3496
adu-ți aminte, dacă nu functionează nu este neapărat vina ta. Ok?
20:56
remember, if it doesn't work,
it's not necessarily you, ok?
it's not necessarily you, ok?
446
1231966
4010
21:00
It could be the design
of the thing you're using.
of the thing you're using.
447
1236000
2334
Ar putea să fie design-ul lucrului pe care îl folosești.
Fii atent in viață la design bun, și design prost.
21:03
Be aware in life
of good design and bad design.
of good design and bad design.
448
1238358
2788
Daca și tu ești printre oamenii care creează aceste lucruri, ușor este greu.
21:05
And if you're among the people
who create this stuff:
who create this stuff:
449
1241170
2867
21:08
Easy is hard.
450
1244061
1319
Lucrează mult la detali pentru public. Numără tap-urile.
21:10
Pre-sweat the details for your audience.
451
1245404
2334
21:12
Count the taps.
452
1247762
1214
21:13
Remember, the hard part
is not deciding what features to add,
is not deciding what features to add,
453
1249000
2943
Să ne amintim, partea grea nu este să decidem ce utilitatea sa adăugăm
21:16
it's deciding what to leave out.
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1251967
1769
ci pe care să nu o adăugăm.
21:18
And best of all, your motivation is:
simplicity sells.
simplicity sells.
455
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3197
Și în cele din urmă, motivația voastră este: simplicitatea vinde.
CA: Bravo.
21:22
CA: Bravo. DP: Thank you very much.
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DP: Mulțumesc foarte mult.
CA: Ascultă, ascultă!
21:24
CA: Hear, hear!
457
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Aplauze
21:25
(Applause)
458
1260477
2475
ABOUT THE SPEAKER
David Pogue - Technology columnistDavid Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.
Why you should listen
Which cell phone to choose? What software to buy? Are camera-binoculars a necessity or novelty? As release cycles shorten and ever-shrinking gadgets hit the market with dizzying speed, it's harder and harder to know what's worth the investment. A tireless explorer of everyday technology, David Pogue investigates all the options so we don't have to.
After happily weathering installation nightmares, customer service hiccups, and an overwhelming crush of backups, upgrades and downloads, Pogue reports back with his recommendations via his many columns, TV appearances and how-to books. And he does it all with relatable insight, humor and an unsinkable sense of pun, er, fun. All that, and he sings, too.
David Pogue | Speaker | TED.com