TED2010
Jonathan Klein: Photos that changed the world
Jonathan Klein: Foto qe ndryshuan boten
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Fotografet bejne me shume se dokumentim te hostorise-- ata e bejne ate . Ne Universitetin TED, Jonathan Klein o Imazheve Getty tregon disa nga portretet dhe flet per cka ndodh kur nje gjenerate sheh nje imazh aq te fuqishem qe nuk mund te shohin me larg-- ose prapa.
Jonathan Klein - Executive
Jonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class. Full bio
Jonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class. Full bio
Double-click the English transcript below to play the video.
00:15
In my industry,
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Ne industrine time,
00:17
we believe that images can change the world.
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ne besojme qe imazhet mund te ndryshojne boten.
00:20
Okay, we're naive, we're bright-eyed and bushy-tailed.
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Ne rregull, ne jemi naiv, ne jemi sy hapur.
00:23
The truth is that we know that the
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E verteta eshte se ne e dime se
00:25
images themselves don't change the world,
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imazhet ne vete nuk e ndryshojne boten,
00:27
but we're also aware that, since the beginning of photography,
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por ne gjithashtu jemi ne dijeni, qe nga fillimi i fotografise,
00:30
images have provoked reactions in people,
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imazhet kan provokuar reagime ne njerez,
00:33
and those reactions have caused change to happen.
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dhe keto reagime kane shkaktuar ndryshime .
00:36
So let's begin with a group of images.
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Pra le te fillojme me nje grup te imazheve.
00:39
I'd be extremely surprised
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Une do te isha ekstemisht e befasuar
00:41
if you didn't recognize many or most of them.
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nese ju nuk i njihni shume ose shumicen prej tyre.
00:44
They're best described as iconic:
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Ata me se miri jane te pershkruara si portrete
00:46
so iconic, perhaps, they're cliches.
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pra portrete, ndoshta jane klishe.
00:49
In fact, they're so well-known
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Ne fakt, ato jane aq te njohura
00:51
that you might even recognize them
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saqe ndoshta mund ti njihni ato
00:53
in a slightly or somewhat different form.
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ne form te lehte ose paksa ndryshe.
00:57
(Laughter)
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(Buzeqeshje)
01:00
But I think we're looking for something more.
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Por mendoj ne jemi duke kerkuar per dicka me shume.
01:02
We're looking for something more.
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Ne jemi duke kerkuar per dicka me shume.
01:04
We're looking for images that shine
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Ne jemi duke kerkuar per imazhe qe shendritin
01:06
an uncompromising light on crucial issues,
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nje drite pa kompromis per ceshtjet e rendesishme,
01:09
images that transcend borders, that transcend religions,
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imazhe qe kapercejne kufijet, qe kapercejne religjione,
01:12
images that provoke us
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imazhe qe na provokojne neve
01:14
to step up and do something --
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te vihemi dhe te bejme dicka--
01:16
in other words, to act.
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me fjale tjera, te aktrojme.
01:18
Well, this image you've all seen.
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Mire keto imazhe qe te gjithe ju i keni pare.
01:21
It changed our view of the physical world.
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Na kane ndryshuar pamjen tone per boten fizike.
01:23
We had never seen our planet from this perspective before.
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Ne kurre nuk e kemi pare planetin nga kjo prespektive me pare.
01:26
Many people credit
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Shume njerez atribuojne
01:28
a lot of the birth of the environmental movement
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ne lindjen e levizjen te ambientit
01:30
to our seeing the planet like this
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duke pare planetin keshtu
01:32
for the first time --
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per te paren here --
01:34
its smallness, its fragility.
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eshte i vogel, eshte fragjil.
01:37
Forty years later, this group, more than most,
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Katerdhjete vite me vone, ky grup, shume sesa me shume
01:40
are well aware of the destructive power
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jane te vetdijshem te fuqise destruktive
01:42
that our species can wield over our environment.
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qe speciet tona mund te zoterojne mjedisin tone.
01:45
And at last, we appear to be doing something about it.
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Dhe ne fund, ne duket qe bejme dicka per ate.
01:49
This destructive power takes many different forms.
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Kjo fuqi destruktive merr shume forma te ndryshme.
01:52
For example, these images taken by Brent Stirton
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Per shembull, keto imazhe te marrura nga Brent Stirton
01:55
in the Congo.
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ne Congo.
01:57
These gorillas were murdered, some would even say crucified,
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Keto gorilla ishin vrare, disa mund te thone te kryqezuara,
02:00
and unsurprisingly,
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dhe jo befasisht,
02:02
they sparked international outrage.
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ata shkaktuan zemerim nderkomtar.
02:04
Most recently,
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Me e reja,
02:06
we've been tragically reminded of the destructive power of nature itself
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neve tragjikisht na eshte kujtuar fuqia destruktive e natyres
02:09
with the recent earthquake in Haiti.
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me termetin e fundit ne Haiti.
02:12
Well, I think what is far worse
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Mire, une mendoj se cka eshte me e keqja
02:15
is man's destructive power over man.
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eshte fuqia destruktive e njerezimit mbi njerezim.
02:17
Samuel Pisar, an Auschwitz survivor, said,
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Samuel Pisar, nje i mbjetuar ne Auschwitz, tha,
02:20
and I'll quote him,
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dhe une do te citoj ate,
02:22
"The Holocaust teaches us that nature,
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" Hulocaust na meson neve se natyra,
02:24
even in its cruelest moments,
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madje ne momentet me te egera
02:27
is benign in comparison with man,
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eshte i pa rrezikshme ne krahasim me njeriun,
02:30
when he loses his moral compass and his reason."
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kur ai humb perimetrin e tij moral dhe arsyen."
02:33
There's another kind of crucifixion.
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Eshte nje tjter lloj i kryqezimit.
02:36
The horrifying images from Abu Ghraib
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Imazhet tronditese nga Abu Ghraub
02:38
as well as the images from Guantanamo
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gjithashtu edhe imazhet nga Gunatanamo
02:40
had a profound impact.
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paten nje ndikim te thelle.
02:42
The publication of those images,
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Publikimi i ketyre imazheve,
02:44
as opposed to the images themselves,
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te kunderta me imazhet ne vete,
02:46
caused a government to change its policies.
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shkaktuan nje qeveri te ndryshojne politikat e tij.
02:49
Some would argue that it is those images
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Disa do te argumentojne se jane keto imazhe
02:51
that did more to fuel the insurgency in Iraq
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qe e nxiten kryengritjen ne Irak
02:54
than virtually any other single act.
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se pothuajse cdo akt tjter.
02:56
Furthermore, those images forever removed
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Per me shume, keto imazhe pergjithmone larguan
02:59
the so-called moral high ground of the occupying forces.
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te ashtu-quajteren toke morale e forcave pushtuese.
03:02
Let's go back a little.
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Le te kthehemi pak.
03:04
In the 1960s and 1970s,
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Ne 1960 dhe 1970,
03:06
the Vietnam War was basically shown
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Lufta e Vietnamit ne thelb ishte shfaqur
03:08
in America's living rooms day in, day out.
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ne dhomat e ndenjes Amerikane.
03:10
News photos brought people face to face
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Foto te reja kane sjellur njerezit balle per balle
03:13
with the victims of the war: a little girl burned by napalm,
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me viktimat e liftes: nje vajze e vogel e djekur nga napalmi,
03:17
a student killed by the National Guard
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nje student i vrare nga Rojet Kombetare
03:19
at Kent State University in Ohio during a protest.
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ne Universitetin Kent State ne Ohio gjate nje proteste.
03:22
In fact, these images became
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Ne fakt, keto imazhe u bene
03:24
the voices of protest themselves.
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zerat e protestave.
03:26
Now, images have power
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Tani, imazhet kane fuqi
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to shed light of understanding
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per te ndare driten e kuptimushmerise
03:30
on suspicion, ignorance,
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ne dyshim, injorance,
03:32
and in particular -- I've given a lot of talks on this
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dhe ne vecanti-- Une kam dhene shume diskutime per kete
03:34
but I'll just show one image --
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por une vetem do te ju tregoj nje imazh--
03:37
the issue of HIV/AIDS.
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ceshtja e HIV/AIDS.
03:40
In the 1980s, the stigmatization of people with the disease
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Ne 1980, njollosja e njerezve me semundjen
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was an enormous barrier
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ishte nje barriere e tmershme
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to even discussing or addressing it.
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biles per te diskutuar ose adresuar ate
03:47
A simple act, in 1987, of the most famous woman in the world,
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Nje akt i thjeshte, ne 1987, te gruas me te famshme ne bote,
03:50
the Princess of Wales, touching
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Princesha e Wales, duke prekur
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an HIV/AIDS infected baby
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nje femije te infektuar me HIV/AIDS
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did a great deal, especially in Europe, to stop that.
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berei nje pune te mire, vecanerisht ne Europe, per te ndaluar ate.
03:57
She, better than most, knew the power of an image.
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Ajo, me mire se shumica, e ka ditur fuqine e imazhit.
04:01
So when we are confronted by a powerful image,
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Pra kur ne konfrontohemi nga nje imazh i fuqishem,
04:03
we all have a choice:
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ne te gjithe e kemi nje zgjidhje:
04:05
We can look away, or we can address the image.
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Ne mund te shikojme larg, ose mund te adresojme imazhin.
04:08
Thankfully, when these photos appeared in
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Fatmiresisht, kur keto foto u shfaqen
04:10
The Guardian in 1998,
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Guardian ne 1988,
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they put a lot of focus and attention and, in the end, a lot of money
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ata vendosen shume fokus dhe vemendje, ne fund , shume para
04:15
towards the Sudan famine relief efforts.
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ndaj perpjekjeve per te zvogeluar urine ne Sudan.
04:17
Did the images change the world?
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A e ndryshuan imazhet boten?
04:19
No, but they had a major impact.
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Jo, por ata paten ndikimin kryesor.
04:22
Images often push us to question our core beliefs
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Imazhet zakonisht na shtyejne neve te pyesim per besimet tona thelbesore
04:24
and our responsibilities to each other.
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dhe pergjegjesit tona per njeri tjetrin.
04:27
We all saw those images after Katrina,
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Ne te gjithe pame keto imazhe pas Katrina,
04:29
and I think for millions of people
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dhe mendoj per miliona njerez
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they had a very strong impact.
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ata paten nje ndikm shume te fuqishem.
04:33
And I think it's very unlikely
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Dhe une mendoj eshte shume e papelqyeshme
04:35
that they were far from the minds of Americans
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qe ata ishin larg nga intelekti i Amerikaneve
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when they went to vote in November 2008.
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kur ata shkuan te votoj ne Nentor 2008.
04:41
Unfortunately, some very important images
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Fatkeqeshit, disa imazhe shume te rendesishme
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are deemed too graphic or disturbing for us to see them.
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konsiderohen shume grafik ose shetesuese per ne per ti pare ato.
04:48
I'll show you one photo here,
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Une do te ja tregoj nje foto ketu,
04:50
and it's a photo by Eugene Richards of an Iraq War veteran
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dhe eshte nje foto nga Eugene Richards te nje veterani ne luften e Irakut
04:53
from an extraordinary piece of work,
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nga nje pjese e jashtezakonshme e punes,
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which has never been published, called War Is Personal.
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i cila asnjehere nuk ka qene e publikuar, e quajtur Lufta eshte Personale.
04:58
But images don't need to be graphic
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Por imazhet nuk kane nevoje te jene grafike
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in order to remind us of the tragedy of war.
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ne menyre qe te na kujtohet tragjedia e luftes.
05:02
John Moore set up this photo at Arlington Cemetery.
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John Moore e vendosi kete foto ne Arlington Cemetery.
05:05
After all the tense moments of conflict
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Pas te gjithave momente tensionuese te konfliktit
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in all the conflict zones of the world,
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ne te gjitha zonat e konfliktit te botes,
05:10
there's one photograph from a much quieter place
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eshte nje fotofraf nga nje vend me i qete
05:13
that haunts me still, much more than the others.
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i qe me shqetson mua ende, shume me shume se te tjeret.
05:17
Ansel Adams said, and I'm going to disagree with him,
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Ansel Adams tha, une nuk do te pajtohem me te,
05:20
"You don't take a photograph, you make it."
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" Ju nuk e merrni nje fotograf, ju e beni ate."
05:23
In my view, it's not the photographer who makes the photo,
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Sipas opinionit tim, nuk eshte fotografi qe e bene foton,
05:25
it's you.
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jeni ju.
05:27
We bring to each image
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Ne sjellim te cdo imazh
05:29
our own values, our own belief systems,
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vlerat tona, sistemet tona te besimit,
05:31
and as a result of that, the image resonates with us.
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dhe si rezultat i saj, imazhi bashkevepron me ne.
05:34
My company has 70 million images.
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Comapania ime ka 7- milion imazhe.
05:36
I have one image in my office.
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Une kam nje imazh ne zyren time.
05:39
Here it is.
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Ja ku eshte.
05:41
I hope that the next time you see
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Shpresoj qe heren tjeter te shihni
05:43
an image that sparks something in you,
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nje imazh qe ngjall dicka ne ju,
05:45
you'll better understand why,
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ju me se mire do te kuptoni pse,
05:47
and I know that speaking to this audience,
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dhe une e di se te folurit me audiencen
05:50
you'll definitely do something about it.
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ju definitivisht do te beni dicka rreth saj.
05:52
And thank you to all the photographers.
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Dhe faleminderit per te gjithe fotografet.
05:54
(Applause)
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(Duartroktije)
ABOUT THE SPEAKER
Jonathan Klein - ExecutiveJonathan Klein runs Getty Images, a stock photo agency whose vast archive of still photography and illustrations is a mainstay of the creative class.
Why you should listen
Even if you're an infrequent (or less sporty) user of the World Wide Web, chances are the last time you logged on -- perhaps on the very last page you visited -- you've come across an image sourced from stock photo agency Getty Images. Photos and illustrations from Getty can be found everywhere, for just about every purpose you can imagine. It shouldn't surprise you that Getty began in the Internet age, leaving print-era agencies in the dust by using Internet and CD-ROM distribution since day one.
Jonathan Klein, Getty's co-founder (along with Mark Getty) and the current CEO, helped drive its success over the past 15 years. He led it during its aggressive archive acquisition campaign through the '90s and now in the 2000s, adding to its formidable collection of editorial photos, footage and music. But his business skill is only part of his story; to hear Klein talk, one is quick to catch his passionate enthusiasm for the power of images -- not only to document moments in our lives and in history, not just to sell products or turn over PR campaigns -- but to shift public opinion and, perhaps, make the world more just.
Klein serves on the board of the Business Coalition on HIV/AIDS and on the board of Real Networks (media software company and creator of the popular RealPlayer).
Jonathan Klein | Speaker | TED.com