TEDxWomen 2011
Gayle Tzemach Lemmon: Women entrepreneurs, example not exception
Gejl Zemak Lemon (Gayle Tzemach Lemmon): Žene preduzetnici - primer, ne izuzetak
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Žene nisu zanemarljive - zašto onda dobijaju samo mikropozajmice? U svom govoru na TEDxWomen, novinarka Gejl Zemak Lemon pokazuje da su žene zanemareni ključ ekonomskog razvoja, iako vode sve vrste kompanija - od privatnih firmi do velikih fabrika.
Gayle Tzemach Lemmon - Reporter
Gayle Tzemach Lemmon writes about women around the world living their lives at war and in conflict zones. Full bio
Gayle Tzemach Lemmon writes about women around the world living their lives at war and in conflict zones. Full bio
Double-click the English transcript below to play the video.
00:15
We do not invest in victims,
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Ne zanimaju nas žrtve,
00:18
we invest in survivors.
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već preživeli.
00:20
And in ways both big and small,
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I u velikim i u malim stvarima,
00:23
the narrative of the victim
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na žene gledamo
00:25
shapes the way we see women.
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kroz priču o žrtvi.
00:27
You can't count what you don't see.
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Nevidljivo se ne može izbrojati.
00:30
And we don't invest in what's invisible to us.
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Niti nas zanima ono što ne vidimo.
00:33
But this is the face
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Ali ovo je lice
00:35
of resilience.
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otpora.
00:38
Six years ago,
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Pre šest godina
00:40
I started writing about women entrepreneurs
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sam počela da pišem
o ženama preduzetnicima
o ženama preduzetnicima
00:42
during and after conflict.
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za vreme i posle ratova.
00:44
I set out to write a compelling economic story,
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Namera mi je bila da napišem dobru priču
00:46
one that had great characters, that no one else was telling,
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o ekonomiji, sa sjajnim likovima,
koju niko drugi nije pričao,
koju niko drugi nije pričao,
00:49
and one that I thought mattered.
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za koju sam mislila da je bitna.
00:51
And that turned out to be women.
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Na kraju su to ispale žene.
00:54
I had left ABC news and a career I loved at the age of 30
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Sa 30 godina sam napustila ABC vesti,
karijeru koju sam volela,
karijeru koju sam volela,
00:57
for business school,
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da bih upisala ekonomski fakultet,
00:59
a path I knew almost nothing about.
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o kome nisam skoro ništa znala.
01:01
None of the women I had grown up with in Maryland
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Ni jedna od žena sa kojima
sam odrasla u Merilendu
sam odrasla u Merilendu
01:04
had graduated from college,
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nije završila fakultet,
01:06
let alone considered business school.
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a kamo li ekonomski.
01:08
But they had hustled to feed their kids
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Ali su naporno radile
da bi prehranile decu
da bi prehranile decu
01:10
and pay their rent.
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i platile račune.
01:12
And I saw from a young age
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Od malh nogu sam videla
01:14
that having a decent job and earning a good living
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da je dobar posao sa pristojnom zaradom
01:16
made the biggest difference
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najvažniji za porodice
01:18
for families who were struggling.
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sa novčanim problemima.
01:20
So if you're going to talk about jobs,
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Ako se već priča o poslovima,
01:22
then you have to talk about entrepreneurs.
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mora da se priča o preduzetnicima.
01:25
And if you're talking about entrepreneurs
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A ako se priča o preduzetnicima
01:27
in conflict and post-conflict settings,
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u uslovima za vreme i posle rata,
01:29
then you must talk about women,
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mora da se priča o ženama,
01:31
because they are the population you have left.
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jer one predstavljaju preživele.
01:34
Rwanda in the immediate aftermath of the genocide
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Neposredno nakon genocida u Ruandi,
01:38
was 77 percent female.
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žene su činile 77% stanovništva.
01:41
I want to introduce you
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Želela bih da vas upoznam
01:43
to some of those entrepreneurs I've met
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sa nekim od preduzetnika koje sam srela
01:45
and share with you some of what they've taught me over the years.
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i da vam pokažem šta sam od njih naučila.
01:48
I went to Afghanistan in 2005
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2005. godine sam u Avganistanu
01:51
to work on a Financial Times piece,
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pisala članak za Financial Times,
01:53
and there I met Kamila,
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i tu sam upoznala Kamilu,
01:55
a young women who told me she had just turned down
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koja mi je rekla da je odbila
01:57
a job with the international community
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posao u međunarodnoj kompaniji,
01:59
that would have paid her nearly $2,000 a month --
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sa mesečnom platom od skoro $2.000,
02:02
an astronomical sum in that context.
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što je za te uslove ogromna suma.
02:05
And she had turned it down, she said,
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Rekla je da je odbila
02:07
because she was going to start her next business,
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kako bi započela svoj sledeći posao,
02:10
an entrepreneurship consultancy
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školu za preduzetnike,
gde bi muškarci
gde bi muškarci
02:12
that would teach business skills
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i žene iz čitavog Avganistana
02:14
to men and women all around Afghanistan.
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mogli da uče o poslovanju.
02:16
Business, she said,
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Rekla je da je ekonomija
02:18
was critical to her country's future.
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ključna za budućnost zemlje.
02:20
Because long after this round of internationals left,
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Dugo nakon odlaska
internacionalnih kompanija,
internacionalnih kompanija,
02:23
business would help keep her country
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jaka ekonomija bi osigurala
02:25
peaceful and secure.
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mir i bezbednost.
02:28
And she said business was even more important for women
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Rekla je da je za žene
ekonomija još važnija,
ekonomija još važnija,
02:31
because earning an income earned respect
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jer dobra zarada donosi poštovanje,
02:34
and money was power for women.
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a za žene je novac moć.
02:37
So I was amazed.
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Zapanjila sam se.
02:39
I mean here was a girl who had never lived in peace time
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Ta devojka nije ni živela u vreme mira,
02:42
who somehow had come to sound like a candidate from "The Apprentice."
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ali je uspela da zvuči
kao kandidat iz ,,Šegrta''.
kao kandidat iz ,,Šegrta''.
02:45
(Laughter)
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(Smeh)
02:47
So I asked her, "How in the world do you know this much about business?
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Pitala sam je odakle zna
toliko o poslovanju.
toliko o poslovanju.
02:50
Why are you so passionate?"
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Odakle takva strast?
02:52
She said, "Oh Gayle, this is actually my third business.
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Odgovorila je da joj je to
već treći posao.
već treći posao.
02:56
My first business was a dressmaking business
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Prvi je započela za vreme vlasti Talibana,
02:58
I started under the Taliban.
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i bavio se šivenjem.
03:00
And that was actually an excellent business,
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I bio je veoma uspešan,
03:02
because we provided jobs for women all around our neighborhood.
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jer je zapošljavao žene
iz čitavog komšiluka.
iz čitavog komšiluka.
03:05
And that's really how I became an entrepreneur."
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Tako je postala preduzetnik.
03:10
Think about this:
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Razmislite o tome:
03:12
Here were girls who braved danger
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to su devojke koje su uprkos opasnosti
03:14
to become breadwinners
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zarađivale za hleb,
03:16
during years in which they couldn't even be on their streets.
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iako nisu smele ni da izađu na ulicu.
03:19
And at a time of economic collapse
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Za vreme ekonomske krize,
03:22
when people sold baby dolls and shoe laces
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dok su ljudi prodavali lutke, pertle,
03:24
and windows and doors
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vrata i prozore
03:27
just to survive,
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kako bi preživeli,
03:30
these girls made the difference
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te devojke su za mnoge
03:32
between survival and starvation
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stvarale razliku između
03:34
for so many.
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gladi i života.
03:36
I couldn't leave the story, and I couldn't leave the topic either,
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Nisam mogla da se okanem te priče,
03:39
because everywhere I went I met more of these women
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jer gde god da odem,
sretala bih još takvih žena
sretala bih još takvih žena
03:42
who no one seemed to know about,
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za koje niko ne zna,
03:44
or even wish to.
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niti želi da zna.
03:46
I went on to Bosnia,
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Zatim sam otišla u Bosnu,
03:48
and early on in my interviews I met with an IMF official
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i pri početku istraživanja
sam srela zvaničnika MMF-a
sam srela zvaničnika MMF-a
03:51
who said, "You know, Gayle,
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koji je rekao da izgleda
03:53
I don't think we actually have women in business in Bosnia,
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da u bosanskoj ekonomiji nema žena,
03:55
but there is a lady selling cheese nearby
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ali u blizini ima žena koja prodaje
03:57
on the side of the road.
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sir pored puta.
03:59
So maybe you could interview her."
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Možda mogu sa njom da razgovaram.
04:02
So I went out reporting
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Nastavila sam da izveštavam
04:04
and within a day I met Narcisa Kavazovic
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i već sledećeg dana
sam upoznala Narcisu Kavazović,
sam upoznala Narcisu Kavazović,
04:07
who at that point was opening a new factory
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koja je baš tada otvarala fabriku
04:09
on the war's former front lines in Sarajevo.
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na bivšem sarajevskom frontu.
04:12
She had started her business
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Posao je započela
04:14
squatting in an abandoned garage,
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zauzevši napuštenu garažu;
04:16
sewing sheets and pillow cases
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šila je čaršave i jastučnice,
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she would take to markets all around the city
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pa ih prodavala na pijacama širom grada
04:20
so that she could support
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kako bi izdržavala
04:22
the 12 or 13 family members
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12 ili 13 članova porodice
04:24
who were counting on her for survival.
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koji su od nje zavisili.
04:27
By the time we met, she had 20 employees,
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Kad smo se srele, imala je 20 zaposlenih,
04:29
most of them women,
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uglavnom žena,
04:31
who were sending their boys and their girls to school.
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čija su deca tek kretala u školu.
04:34
And she was just the start.
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A to je samo početak.
04:36
I met women running essential oils businesses,
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Srela sam žene koje su vodile
fabrike esencijalnih ulja,
fabrike esencijalnih ulja,
04:39
wineries
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vinarije,
04:41
and even the country's largest advertising agency.
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čak i najveću reklamnu agenciju u državi.
04:44
So these stories together
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Sve te priče su postale naslovnica
04:46
became the Herald Tribune business cover.
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ekonomskog izdanja Herald Tribune.
04:48
And when this story posted,
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Kada je priča objavljena,
04:50
I ran to my computer to send it to the IMF official.
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poslala sam je onom zvaničniku MMF-a
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And I said, "Just in case you're looking for entrepreneurs
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uz poruku: ,,Ukoliko tražite preduzetnike
04:55
to feature at your next investment conference,
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za sledeći sastanak investitora,
04:58
here are a couple of women."
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evo nekoliko žena.''
05:00
(Applause)
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(Aplauz)
05:05
But think about this.
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Ali uzmite u obzir
05:07
The IMF official is hardly the only person
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da taj zvaničnik MMF-a nije jedini
05:10
to automatically file women under micro.
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koji žene smatra zanemarljivim.
05:13
The biases, whether intentional or otherwise,
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Namerno ili ne, predrasude
05:15
are pervasive,
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i netačne pretpostavke
05:17
and so are the misleading mental images.
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su sveprisutne.
05:20
If you see the word "microfinance,"
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Kada se pomenu ,,mikrofinansije'',
05:22
what comes to mind?
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na šta se prvo pomisli?
05:25
Most people say women.
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Uglavnom na žene.
05:27
And if you see the word "entrepreneur,"
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A kada se kaže ,,preduzetnik'',
05:30
most people think men.
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uglavnom na muškarce.
05:32
Why is that?
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Zbog čega?
05:34
Because we aim low and we think small
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Zato što imamo premala očekivanja
05:37
when it comes to women.
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kada je reč o ženama.
05:39
Microfinance is an incredibly powerful tool
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Mikrofinansije su vrlo moćna alatka
05:41
that leads to self-sufficiency and self-respect,
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na putu ka samostalnosti i samopoštovanju,
05:44
but we must move beyond micro-hopes
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ali moramo da gajimo više od mikro-nada
05:46
and micro-ambitions for women,
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i mikro-ambicija za žene,
05:48
because they have so much greater hopes for themselves.
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jer one od sebe očekuju mnogo više.
05:51
They want to move from micro to medium and beyond.
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Žele da sa mikro pređu na srednje i više.
05:54
And in many places,
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A na mnogim mestima
05:56
they're there.
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su to i uspele.
05:58
In the U.S., women-owned businesses
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U SAD će poslovi koje vode žene
06:00
will create five and a half million new jobs by 2018.
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do 2018. stvoriti
5,5 miliona radnih mesta.
5,5 miliona radnih mesta.
06:03
In South Korea and Indonesia,
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U Južnoj Koreji i Indoneziji
06:06
women own nearly half a million firms.
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žene drže oko pola miliona firmi.
06:09
China, women run 20 percent
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U Kini žene vode
06:11
of all small businesses.
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20% malih preduzeća.
06:13
And in the developing world overall,
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Za sve zemlje u razvoju,
06:15
That figure is 40 to 50 percent.
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ta cifra iznosi ukupno 40-50%.
06:18
Nearly everywhere I go,
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Gde god da krenem,
06:20
I meet incredibly interesting entrepreneurs
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srećem neverovatno zanimljive preduzetnike
06:22
who are seeking access to finance, access to markets
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koji traže pristup finansijama, tržištima
06:25
and established business networks.
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i postojećim poslovnim mrežama.
06:27
They are often ignored
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Često ih ignorišu
06:29
because they're harder to help.
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jer im je teže pomoći.
06:31
It is much riskier to give a 50,000 dollar loan
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Mnogo je veći rizik dati zajam od $50.000
06:34
than it is to give a 500 dollar loan.
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nego od $500.
06:37
And as the World Bank recently noted,
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Po rečima Svetske Banke,
06:39
women are stuck in a productivity trap.
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žene preduzetnici su zaglavljene u mestu.
06:42
Those in small businesses
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Vlasnice malih preduzeća
06:44
can't get the capital they need to expand
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ne mogu da sakupe sredstva za proširenje,
06:46
and those in microbusiness
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a one u mikrobiznisu
06:48
can't grow out of them.
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ne mogu da ga prevaziđu.
06:50
Recently I was at the State Department in Washington
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Nedavno sam u Stejt Departmentu
u Vašingtonu
u Vašingtonu
06:53
and I met an incredibly passionate entrepreneur from Ghana.
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upoznala neverovatno strastvenu
ženu preduzetnika iz Gane.
ženu preduzetnika iz Gane.
06:56
She sells chocolates.
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Prodaje čokoladu.
06:58
And she had come to Washington,
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Nije došla u Vašington
07:00
not seeking a handout and not seeking a microloan.
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tražeći poklon ili mikrozajam,
07:03
She had come seeking serious investment dollars
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već ozbiljnu investiciju
07:06
so that she could build the factory
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kako bi mogla da izgradi fabriku
07:08
and buy the equipment she needs
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i kupi neophodnu opremu
07:10
to export her chocolates
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za izvoz čokolade
07:12
to Africa, Europe, the Middle East
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u Afriku, Evropu, Bliski Istok,
07:14
and far beyond --
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pa i šire -
07:16
capital that would help her to employ
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pomoću čega bi zaposlila
07:18
more than the 20 people
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više od 20 ljudi
07:20
that she already has working for her,
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koji već rade za nju,
07:23
and capital that would fuel her own country's
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i što bi pojačalo ekonomiju
07:25
economic climb.
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njene domovine.
07:27
The great news is
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Na sreću, već znamo
07:29
we already know what works.
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koje metode uspevaju.
07:31
Theory and empirical evidence
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Naučili smo to
07:33
Have already taught us.
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iz teorije i iskustva.
07:35
We don't need to invent solutions because we have them --
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Ne moramo da smišljamo rešenja
jer ona već postoje -
jer ona već postoje -
07:38
cash flow loans
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povoljne pozajmice
07:40
based in income rather than assets,
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zasnovane na prihodu, a ne imovini,
07:42
loans that use secure contracts rather than collateral,
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sa sigurnim ugovorima umesto zaloga,
07:45
because women often don't own land.
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pošto dosta žena ne poseduje zemljište.
07:48
And Kiva.org, the microlender,
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A Kiva.org, servis za mikropozajmice,
07:50
is actually now experimenting with crowdsourcing
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eksperimentiše sa prikupljanjem
sredstava za male i srednje
sredstava za male i srednje
07:53
small and medium sized loans.
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pozajmice od korisnika interneta.
07:55
And that's just to start.
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I to je samo početak.
07:58
Recently it has become very much in fashion
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U poslednje vreme je moderno
08:01
to call women "the emerging market of the emerging market."
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žene zvati ,,tržištem u razvoju
trišta u razvoju''.
trišta u razvoju''.
08:05
I think that is terrific.
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Mislim da je to sjajno.
08:07
You know why?
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Znate li zašto?
08:09
Because -- and I say this as somebody who worked in finance --
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Jer kao neko u finansijskom sektoru
08:13
500 billion dollars at least
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znam da je protekle decenije
08:16
has gone into the emerging markets in the past decade.
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u tržišta u razvoju uloženo
najmanje 500 milijardi dolara.
najmanje 500 milijardi dolara.
08:19
Because investors saw the potential for return
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Investitori tu vide potencijal za zaradu
08:22
at a time of slowing economic growth,
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dok ekonomski razvoj usporava,
08:24
and so they created financial products
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pa su stvorili finansijske ugovore
08:26
and financial innovation
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i inovacije
08:28
tailored to the emerging markets.
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prema potrebama tržišta u razvoju.
08:31
How wonderful would it be
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Zar ne bi bilo divno
08:34
if we were prepared to replace all of our lofty words
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kada bismo sve lepe reči
08:36
with our wallets
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potkrepili novcem
08:38
and invest 500 billion dollars
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i investicijom od 500 milijardi dolara
08:40
unleashing women's economic potential?
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iskoristili ekonomski potencijal žena?
08:43
Just think of the benefits
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Zamislite samo o povoljnim posledicama
08:45
when it comes to jobs, productivity,
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po radna mesta, produktivnost,
08:47
employment, child nutrition,
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zapošljavanje, negu dece,
08:49
maternal mortality, literacy
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smrtnost majki, stopu pismenosti
08:51
and much, much more.
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i još mnogo toga.
08:55
Because, as the World Economic Forum noted,
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Jer, prema Svetskom ekonomskom forumu,
08:58
smaller gender gaps are directly correlated
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veća ekonomska konkurentnost
direktno smanjuje
direktno smanjuje
09:01
with increased economic competitiveness.
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razliku u zaradi među polovima.
09:03
And not one country in all the world
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Ni jedna država nije uspela da ukloni
09:06
has eliminated its economic participation gap --
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razliku u udelu polova u radnoj snazi -
09:09
not one.
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ni jedna.
09:11
So the great news
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Drago nam je
09:13
is this is an incredible opportunity.
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što imamo ovu neverovatnu priliku
09:15
We have so much room to grow.
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i mnogo prostora za razvoj.
09:18
So you see,
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Vidite,
09:20
this is not about doing good,
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ovde se ne radi o dobročinstvu,
09:22
this is about global growth
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već o globalnom razvoju
09:24
and global employment.
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i zapošljavanju.
09:26
It is about how we invest
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Radi se o načinu investiranja
09:28
and it's about how we see women.
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i gledanja na žene.
09:30
And women can no longer be
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Žene ne mogu više da istovremeno
09:32
both half the population
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budu polovina stanovništva
09:34
and a special interest group.
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i ugrožena grupa.
09:36
(Applause)
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(Aplauz)
09:43
Oftentimes I get into very interesting discussions with reporters
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Često mi tokom zanimljivih rasprava
09:46
who say to me, "Gayle, these are great stories,
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novinari kažu: „Gejl, lepe su ti priče,
09:48
but you're really writing about the exceptions."
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ali radi se o izuzecima.''
09:51
Now that makes me pause for just a couple reasons.
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Tu se zamislim iz više razloga.
09:54
First of all, for exceptions,
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Prvo, ako su izuzeci,
09:56
there are a lot of them
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em ih ima dosta,
09:58
and they're important.
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em su značajni.
10:01
Secondly, when we talk about men who are succeeding,
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Drugo, kad pričamo o uspešnim muškarcima,
10:04
we rightly consider them
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sa pravom ih smatramo
10:06
icons or pioneers or innovators
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ikonama ili pionirima ili inovatorima
10:08
to be emulated.
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na koje se treba ugledati.
10:10
And when we talk about women,
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Kad je reč o ženama,
10:12
they are either exceptions to be dismissed
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one su ili zanemarljivi izuzeci,
10:15
or aberrations to be ignored.
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ili greške koje treba ignorisati.
10:18
And finally,
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Na kraju,
10:20
there is no society anywhere in all the world
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promene u svim društvima sveta
10:23
that is not changed
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vrše samo oni
10:25
except by its most exceptional.
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koji su najizuzetniji.
10:27
So why wouldn't we celebrate and elevate
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Zašto onda ne bismo slavili
10:31
these change makers and job creators
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te tvorce promena i radnih mesta,
10:33
rather than overlook them?
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umesto da ih zanemarimo?
10:36
This topic of resilience is very personal to me
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Lično sam vezana za tu priču o otpornosti,
10:39
and in many ways has shaped my life.
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koja mi je umnogome oblikovala život.
10:42
My mom was a single mom
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Imala sam samohranu majku
10:44
who worked at the phone company during the day
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koja je danju radila kao teleoperater,
10:47
and sold Tupperware at night
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a noću prodavala plastično posuđe
10:49
so that I could have every opportunity possible.
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kako bi mi pružila sve što je mogla.
10:52
We shopped double coupons
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Kupovale smo kuponima
10:54
and layaway and consignment stores,
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i na odloženo u komisionima,
10:56
and when she got sick with stage four breast cancer
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a kad joj je otkriven
četvrti stepen karcinoma dojke
četvrti stepen karcinoma dojke
10:59
and could no longer work,
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i više nije mogla da radi,
11:01
we even applied for food stamps.
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prijavile smo se i za socijalnu pomoć.
11:04
And when I would feel sorry for myself
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A kada bih počela da sažaljevam sebe,
11:06
as nine or 10 year-old girls do,
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kao što umeju devojčice od 9 ili 10 godina
11:08
she would say to me, "My dear, on a scale of major world tragedies,
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rekla bi mi: „Dušo, u odnosu na
velike svetske tragedije,
velike svetske tragedije,
11:11
yours is not a three."
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ovo nije ništa posebno.''
11:13
(Laughter)
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(Smeh)
11:15
And when I was applying to business school
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Kad sam se upisivala
na ekonomski fakultet
na ekonomski fakultet
11:17
and felt certain I couldn't do it
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i bila sigurna da neću uspeti
11:19
and nobody I knew had done it,
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jer niko koga poznajem nije uspeo,
11:21
I went to my aunt who survived years of beatings at the hand of her husband
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posetila sam tetku
koju je muž godinama tukao,
koju je muž godinama tukao,
11:24
and escaped a marriage of abuse
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i kojoj je posle propalog braka
11:26
with only her dignity intact.
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ostalo jedino dostojanstvo.
11:28
And she told me,
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Rekla mi je:
11:30
"Never import other people's limitations."
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„Ne nameći sebi tuđa ograničenja.''
11:34
And when I complained to my grandmother,
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A kad sam se požalila baki,
11:36
a World War II veteran
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veteranu Drugog svetskog rata,
11:38
who worked in film for 50 years
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koja je 50 godina radila na filmovima,
11:40
and who supported me from the age of 13,
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a mene izdržavala od 13. godine,
11:42
that I was terrified
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da se plašim
11:44
that if I turned down a plum assignment at ABC
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da neću pronači novi posao
11:46
for a fellowship overseas,
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ako odbijem onaj iz ABC
11:48
I would never ever, ever find another job,
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i počnem studije u inostranstvu,
11:51
she said, "Kiddo, I'm going to tell you two things.
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rekla je: „Mala, da ti kažem dve stvari.
11:53
First of all, no one turns down a Fulbright,
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Prvo, stipendija se ne odbija,
11:56
and secondly, McDonald's is always hiring."
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i drugo, u Mekonaldsu uvek ima mesta.''
11:59
(Laughter)
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(Smeh)
12:01
"You will find a job. Take the leap."
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„Naći ćeš posao. Samo napred.''
12:05
The women in my family
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Žene iz moje porodice
12:07
are not exceptions.
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nisu izuzeci.
12:09
The women in this room and watching in L.A.
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Žene u ovoj sobi, ili one koje gledaju
12:11
and all around the world
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u Los Anđelesu i širom sveta,
12:13
are not exceptions.
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nisu izuzeci.
12:15
We are not a special interest group.
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Mi nismo ugrožena grupa.
12:18
We are the majority.
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Mi smo većina.
12:20
And for far too long,
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I već predugo
12:22
we have underestimated ourselves
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potcenjujemo same sebe,
12:24
and been undervalued by others.
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a drugi nas ne shvataju ozbiljno.
12:27
It is time for us to aim higher
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Došlo je vreme da od žena
12:29
when it comes to women,
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očekujemo više,
12:31
to invest more and to deploy our dollars
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da ulažemo više i utrošimo novac
12:34
to benefit women all around the world.
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na korist svih žena sveta.
12:37
We can make a difference,
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Možemo da promenimo stanje stvari,
12:39
and make a difference, not just for women,
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i to ne samo za žene,
12:41
but for a global economy
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već i za svetsku ekonomiju,
12:43
that desperately needs their contributions.
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kojoj očajnički treba njihov doprinos.
12:47
Together we can make certain
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Zajedno možemo da se pobrinemo
12:49
that the so-called exceptions
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da ti takozvani izuzeci
12:51
begin to rule.
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postanu pravilo.
12:53
When we change the way we see ourselves,
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Kad promenimo mišljenje o sebi,
12:56
others will follow.
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promeniće ga i drugi.
12:58
And it is time for all of us
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Vreme je da svi počnemo
13:00
to think bigger.
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da očekujemo više.
13:02
Thank you very much.
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Mnogo vam hvala.
13:04
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Gayle Tzemach Lemmon - ReporterGayle Tzemach Lemmon writes about women around the world living their lives at war and in conflict zones.
Why you should listen
Gayle Tzemach Lemmon never set out to write about women entrepreneurs. After leaving ABC News for MBA study at Harvard, she was simply looking for a great -- and underreported -- economics story. What she found was women entrepreneurs in some of the toughest business environments creating jobs against daunting obstacles. Since then her writing on entrepreneurship has been published by the International Herald Tribune and Financial Times along with the World Bank and the International Finance Corporation.
Now a senior fellow at the Council on Foreign Relations, Lemmon continues to travel the world reporting on economic and development issues with a focus on women. She is the author of Ashley's War: The Untold Story of a Team of Women Soldiers on the Special Ops Battlefield (2014), as well as the best seller The Dressmaker of Khair Khana (2011) about a young entrepreneur who supported her community under the Taliban.
Gayle Tzemach Lemmon | Speaker | TED.com