TED2018
Ingrid Fetell Lee: Where joy hides and how to find it
Ingrid Fetel Li (Ingrid Fetell Lee): Gde se krije radost i kako je pronaći?
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Trešnjini cvetovi i duge, balončići i mrdajuće oči. Zašto deluje da neke stvari stvaraju takvu univerzalnu radost? U ovom zadivljujućem govoru, Ingrid Fetel Li otkriva iznenađujuće opipljive korene radosti i pokazuje kako svi možemo pronaći i stvoriti više radosti u svetu oko sebe.
Ingrid Fetell Lee - Designer, writer
Ingrid Fetell Lee studies joy and reveals how we can find more of it in the world around us. Full bio
Ingrid Fetell Lee studies joy and reveals how we can find more of it in the world around us. Full bio
Double-click the English transcript below to play the video.
00:12
It's 2008,
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Godina je 2008.
00:14
and I'm just finishing
my first year of design school.
my first year of design school.
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i ja završavam prvu godinu
dizajnerske škole.
dizajnerske škole.
00:19
And I'm at my first year-end review,
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I ocenjuju moj rad na kraju prve godine,
00:21
which is a form of ritual torture
for design students,
for design students,
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što je vrsta ritualnog mučenja
za studente dizajna,
za studente dizajna,
00:28
where they make you take everything
you made over the course of the year
you made over the course of the year
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pri čemu vas nateraju da uzmete
sve što ste uradili tokom godine,
sve što ste uradili tokom godine,
00:32
and lay it out on a table
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da to položite na sto
00:34
and stand next to it
while a bunch of professors,
while a bunch of professors,
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i da stojite pored toga
dok gomila profesora,
dok gomila profesora,
00:37
most of whom you've never seen before,
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od kojih većinu
nikada ranije niste videli,
nikada ranije niste videli,
00:40
give you their unfiltered opinions of it.
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deli svoje utiske o njima
bez prethodnog promišljanja.
bez prethodnog promišljanja.
00:44
So it's my turn and I'm standing
next to my table,
next to my table,
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Dolazim na red i stojim pored svog stola,
00:47
everything neatly lined up,
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a sve je uredno poređano u liniju,
00:50
and I'm just hoping
that my professors can see
that my professors can see
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i samo se nadam
da moji profesori mogu da uvide
da moji profesori mogu da uvide
00:54
how much effort I've put
into making my designs practical
into making my designs practical
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koliko sam truda uložila u to
da moji radovi budu praktični,
da moji radovi budu praktični,
01:00
and ergonomic and sustainable.
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prilagodljivi i održivi.
01:05
And I'm starting to get really nervous,
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I počinjem da osećam nervozu
01:07
because for a long time,
no one says anything.
no one says anything.
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jer dugo niko ne progovara.
01:10
It's just completely silent.
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Jednostavno vlada potpuna tišina.
01:13
And then one of the professors
starts to speak, and he says,
starts to speak, and he says,
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A onda jedan od profesora
počinje da govori i kaže:
počinje da govori i kaže:
01:15
"Your work gives me a feeling of joy."
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„Tvoj rad u meni izaziva radost.“
01:19
Joy?
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Radost?
01:21
I wanted to be a designer
because I wanted to solve real problems.
because I wanted to solve real problems.
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Želela sam da budem dizajner
da bih rešavala prave probleme.
da bih rešavala prave probleme.
01:24
Joy is nice, I guess,
but it's kind of light --
but it's kind of light --
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Radost je lepa, pretpostavljam,
ali je nekako nevažna -
ali je nekako nevažna -
01:29
not substantial.
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ne od suštinskog značaja.
Ali, bila sam i nekako zaintrigirana,
01:31
But I was also kind of intrigued,
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01:33
because joy is this intangible feeling,
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jer je radost neopipljiv osećaj,
01:38
and how does that come
from the stuff on the table next to me?
from the stuff on the table next to me?
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i kako to izazivaju stvari
na stolu pored mene?
na stolu pored mene?
01:42
I asked the professors,
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Pitala sam profesore:
01:43
"How do things make us feel joy?
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"Kako stvari izazivaju radost u nama?
01:46
How do tangible things
make us feel intangible joy?"
make us feel intangible joy?"
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Kako opipljive stvari izazivaju
neopipljivu radost u nama?"
neopipljivu radost u nama?"
01:52
They hemmed and hawed
and gestured a lot with their hands.
and gestured a lot with their hands.
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Ukali su i hukali i puno mahali rukama.
01:57
"They just do," they said.
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„Jednostavno je tako“, rekoše.
01:59
I packed up my things for the summer,
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Spakovala sam svoje stvari tog leta,
02:01
but I couldn't stop thinking
about this question ...
about this question ...
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ali nisam mogla da prestanem
da mislim o ovom pitanju...
da mislim o ovom pitanju...
02:06
and this launched a journey --
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a ovo je pokrenulo putovanje -
02:07
one that I didn't know at the time
would take me 10 years --
would take me 10 years --
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putovanje za koje u to vreme
nisam znala da će trajati 10 godina -
nisam znala da će trajati 10 godina -
02:10
to understand the relationship
between the physical world
between the physical world
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da bih razumela odnos
između fizičkog sveta
između fizičkog sveta
02:14
and the mysterious,
quixotic emotion we call "joy."
quixotic emotion we call "joy."
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i misteriozne, idealističke emocije
koju nazivamo radošću.
koju nazivamo radošću.
02:20
And what I discovered
is that not only are they linked,
is that not only are they linked,
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I otkrila sam ne samo
da postoji veza između njih,
da postoji veza između njih,
02:24
but that the physical world
can be a powerful resource to us
can be a powerful resource to us
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već i da nam fizički svet
može biti ogroman resurs
može biti ogroman resurs
02:27
in creating happier, healthier lives.
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za stvaranje srećnijih, zdravijih života.
02:32
After my review,
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Nakon pregleda mojih radova,
02:33
I thought, "I know what joy feels like,
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mislila sam: „Poznajem osećaj radosti,
02:36
but what is it, exactly?"
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ali šta je to tačno?“
02:38
And I found that even scientists
don't always agree,
don't always agree,
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A otkrila sam da se čak
ni naučnici ne slažu uvek,
ni naučnici ne slažu uvek,
02:42
and they sometimes use the words "joy"
and "happiness" and "positivity"
and "happiness" and "positivity"
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a nekada koriste reči „radost“,
„sreća“ i „pozitivnost“
„sreća“ i „pozitivnost“
02:45
more or less interchangeably.
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manje-više kao sinonime.
02:48
But broadly speaking,
when psychologists use the word joy,
when psychologists use the word joy,
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A uopšteno govoreći,
kada psiholozi koriste reč „radost“,
kada psiholozi koriste reč „radost“,
misle na intenzivno, trenutno iskustvo
02:51
what they mean is an intense,
momentary experience
momentary experience
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02:55
of positive emotion --
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pozitivne emocije -
02:56
one that makes us smile and laugh
and feel like we want to jump up and down.
and feel like we want to jump up and down.
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emocije koja nas tera
da se smešimo i smejemo
da se smešimo i smejemo
i osećamo kao da želimo
da skačemo gore-dole.
da skačemo gore-dole.
03:01
And this is actually a technical thing.
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A ovo je zapravo tehnička stvar.
Taj osećaj želje da se skače gore-dole
03:03
That feeling of wanting
to jump up and down
to jump up and down
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je jedan od načina
na koje naučnici mere radost.
na koje naučnici mere radost.
03:05
is one of the ways
that scientists measure joy.
that scientists measure joy.
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03:09
It's different than happiness,
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Razlikuje se od sreće,
03:11
which measures how good we feel over time.
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koja meri koliko se dobro osećamo
tokom nekog perioda.
tokom nekog perioda.
03:13
Joy is about feeling good in the moment,
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Radost je vezana za trenutni dobar osećaj,
03:16
right now.
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upravo sada.
03:19
And this was interesting to me
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A ovo mi je bilo interesantno
03:20
because as a culture, we are obsessed
with the pursuit of happiness,
with the pursuit of happiness,
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jer smo, kao kultura, opsednuti
traganjem za srećom,
traganjem za srećom,
03:24
and yet in the process,
we kind of overlook joy.
we kind of overlook joy.
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a ipak, u tom procesu
nekako zaboravimo na radost.
nekako zaboravimo na radost.
03:30
So this got me thinking:
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Tako me je ovo pokrenulo
da razmišljam o tome
da razmišljam o tome
03:33
Where does joy come from?
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odakle radost potiče.
03:36
I started asking everyone I knew,
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Počela sam to pitam sve poznanike,
03:38
and even people I just met on the street,
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čak i ljude koje sam upravo
upoznala na ulici,
upoznala na ulici,
03:41
about the things that brought them joy.
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o stvarima koje su im donosile radost.
03:43
On the subway, in a café, on an airplane,
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U metrou, kafiću, avionu,
03:46
it was, "Hi, nice to meet you.
What brings you joy?"
What brings you joy?"
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ličilo bi na: „Zdravo, drago mi je
da smo se upoznali.
da smo se upoznali.
Šta vam donosi radost?“
Osećala sam se kao detektiv.
03:50
I felt like a detective.
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03:52
I was like, "When did you last see it?
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Pitala sam: „Kada ste je
poslednji put videli?
poslednji put videli?
03:54
Who were you with? What color was it?
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Sa kim ste bili? Koje je boje bila?
03:56
Did anyone else see it?"
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Da li ju je još neko video?“
03:58
I was the Nancy Drew of joy.
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Bila sam Nensi Dru koja istražuje radost.
04:00
(Laughter)
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(Smeh)
04:02
And after a few months of this,
I noticed that there were certain things
I noticed that there were certain things
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I nakon nekoliko meseci ovoga,
primetila sam da postoje određene stvari
primetila sam da postoje određene stvari
04:05
that started to come up again
and again and again.
and again and again.
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koje su se iznova i iznova pojavljivale.
04:09
They were things like cherry blossoms
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Bile su to stvari kao trešnja u cvatu
04:12
and bubbles ...
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i balončići...
04:14
swimming pools and tree houses ...
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bazeni i kućice na drvetu...
04:19
hot air balloons and googly eyes --
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vazduhoplovni baloni i mrdajuće oči -
04:23
(Laughter)
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(Smeh)
04:24
and ice cream cones,
especially the ones with the sprinkles.
especially the ones with the sprinkles.
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sladoledi u kornetu,
posebno oni sa mrvicama.
posebno oni sa mrvicama.
04:29
These things seemed to cut across lines
of age and gender and ethnicity.
of age and gender and ethnicity.
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Delovalo je kao da ove stvari
ne uzimaju u obzir
ne uzimaju u obzir
godine, rod ili etničku pripadnost.
04:34
I mean, if you think about it,
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Mislim, ako razmislite o tome,
04:36
we all stop and turn our heads to the sky
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svi zastanemo i okrenemo glave ka nebu
04:38
when the multicolored arc
of a rainbow streaks across it.
of a rainbow streaks across it.
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kada se šaren luk duge pojavi na njemu.
04:41
And fireworks --
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A vatrometi -
04:43
we don't even need to know
what they're for,
what they're for,
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ne znamo ni zbog čega ih neko priređuje,
04:45
and we feel like we're celebrating, too.
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ali osećamo da i mi slavimo.
04:50
These things aren't joyful
for just a few people;
for just a few people;
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Ovim se stvarima ne raduje
samo nekoliko ljudi;
samo nekoliko ljudi;
04:53
they're joyful for nearly everyone.
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raduju im se skoro svi.
04:56
They're universally joyful.
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One univerzalno donose radost.
05:00
And seeing them all together,
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A kada sam ih videla sve na jednom mestu,
05:02
it gave me this indescribably
hopeful feeling.
hopeful feeling.
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to mi je donelo neopisivo osećanje nade.
05:08
The sharply divided,
politically polarized world we live in
politically polarized world we live in
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Duboko podeljen, politički polarizovan
svet u kome živimo
svet u kome živimo
05:11
sometimes has the effect
of making our differences feel so vast
of making our differences feel so vast
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ponekad ima za posledicu
da naše razlike postanu toliko velike
da naše razlike postanu toliko velike
05:16
as to be insurmountable.
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i nepremostive.
05:18
And yet underneath it all,
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A ipak, ispod svega toga,
05:19
there's a part of each of us
that finds joy in the same things.
that finds joy in the same things.
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u svakom od nas postoji deo
koji pronalazi radost u istim stvarima.
koji pronalazi radost u istim stvarima.
05:24
And though we're often told
that these are just passing pleasures,
that these are just passing pleasures,
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Iako nam često govore da su ovo
samo prolazna zadovoljstva,
samo prolazna zadovoljstva,
05:28
in fact, they're really important,
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zapravo su veoma važna,
05:30
because they remind us
of the shared humanity we find
of the shared humanity we find
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jer nas podsećaju da delimo
čovečnost koju pronalazimo
čovečnost koju pronalazimo
05:34
in our common experience
of the physical world.
of the physical world.
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u zajedničkom doživljaju fizičkog sveta.
05:38
But I still needed to know:
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Ali, i dalje mi je bilo potrebno da znam
05:39
What is it about these things
that makes them so joyful?
that makes them so joyful?
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šta je to vezano za ove stvari
što nam donosi toliko radosti?
što nam donosi toliko radosti?
05:45
I had pictures of them
up on my studio wall,
up on my studio wall,
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Imala sam njihove slike
na zidu mog ateljea,
na zidu mog ateljea,
05:48
and every day, I would come in
and try to make sense of it.
and try to make sense of it.
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i svakog dana sam ulazila u njega
i pokušavala da pronađem smisao toga.
i pokušavala da pronađem smisao toga.
05:52
And then one day, something just clicked.
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A jednog dana je nešto samo kliknulo.
05:56
I saw all these patterns:
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Videla sam sve ove šare:
05:59
round things ...
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okrugle stvari...
06:01
pops of bright color ...
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eksplozije jarkih boja...
06:05
symmetrical shapes ...
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simetrični oblici...
06:08
a sense of abundance and multiplicity ...
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osećaj izobilja i raznovrsnosti...
06:12
a feeling of lightness or elevation.
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osećaj lakoće ili uzvišenosti.
06:17
When I saw it this way,
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Kada sam to videla na ovaj način,
06:18
I realized that though the feeling of joy
is mysterious and elusive,
is mysterious and elusive,
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shvatila sam da, iako je osećaj radosti
misteriozan i neuhvatljiv,
misteriozan i neuhvatljiv,
06:22
we can access it through tangible,
physical attributes,
physical attributes,
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možemo da mu priđemo
kroz opipljive, fizičke atribute
kroz opipljive, fizičke atribute
06:25
or what designers call aesthetics,
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ili kroz ono što dizajneri
nazivaju estetikom,
nazivaju estetikom,
06:28
a word that comes from the same root
as the Greek word "aísthomai,"
as the Greek word "aísthomai,"
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što je reč koja ima istu osnovu
kao i grčka reč „aísthomai“,
kao i grčka reč „aísthomai“,
06:32
which means, "I feel,"
"I sense," "I perceive."
"I sense," "I perceive."
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što znači „osećam“,
„doživljavam“, „opažam“.
„doživljavam“, „opažam“.
06:37
And since these patterns were telling me
that joy begins with the senses,
that joy begins with the senses,
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A pošto su mi ovi obrasci govorili
da radost počinje čulima,
da radost počinje čulima,
06:42
I began calling them "Aesthetics of Joy";
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počela sam da ih nazivam
„estetika radosti“;
„estetika radosti“;
06:45
the sensations of joy.
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osećaji radosti.
06:48
And in the wake of this discovery,
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U svetlu ovog otkrića,
primetila sam nešto -
da sam, dok sam šetala okolo,
da sam, dok sam šetala okolo,
06:50
I noticed something
that as I walked around,
that as I walked around,
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06:52
I began spotting little moments
of joy everywhere I went --
of joy everywhere I went --
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počela da primećujem male trenutke radosti
gde god da sam išla:
gde god da sam išla:
06:57
a vintage yellow car
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žutog oldtajmera
06:58
or a clever piece of street art.
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ili vispreno delo ulične umetnosti.
07:00
It was like I had a pair
of rose-colored glasses,
of rose-colored glasses,
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Bilo je kao da sam nosila
par naočara sa ružičastim staklima,
par naočara sa ružičastim staklima,
07:05
and now that I knew what to look for,
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i sada, kada sam znala šta tražim,
07:08
I was seeing it everywhere.
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primećivala sam to svuda.
07:09
It was like these little moments of joy
were hidden in plain sight.
were hidden in plain sight.
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Kao da su se ovi mali trenuci radosti
skrivali na očiglednom mestu.
skrivali na očiglednom mestu.
07:14
And at the same time,
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A u isto vreme
07:16
I had another realization,
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sam još nešto shvatila -
07:17
that if these are the things
that bring us joy,
that bring us joy,
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da, ako nam ove stvari donose radost,
07:20
then why does so much
of the world look like this?
of the world look like this?
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zašto onda veliki deo sveta izgleda ovako?
07:23
(Laughter)
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(Smeh)
07:25
Why do we go to work here?
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Zašto idemo da radimo ovde?
07:27
Why do we send our kids to schools
that look like this?
that look like this?
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Zašto šaljemo decu u škole
koje ovako izgledaju?
koje ovako izgledaju?
07:31
Why do our cities look like this?
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Zašto nam gradovi izgledaju ovako?
07:34
And this is most acute for the places
that house the people
that house the people
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A ovo najviše važi za mesta
koji pružaju smeštaj ljudima
koji pružaju smeštaj ljudima
07:39
that are most vulnerable among us:
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koji su najugroženiji među nama:
07:41
nursing homes,
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starački domovi,
07:43
hospitals,
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bolnice,
07:45
homeless shelters,
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skloništa za beskućnike,
07:47
housing projects.
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stambeni projekti.
07:49
How did we end up in a world
that looks like this?
that looks like this?
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Kako smo se obreli u svetu
koji ovako izgleda?
koji ovako izgleda?
07:54
We all start out joyful,
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Svima nam je početak radostan,
07:57
but as we get older,
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ali dok starimo,
08:00
being colorful or exuberant
opens us up to judgment.
opens us up to judgment.
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ako smo šaroliki ili veseli,
podložniji smo osuđivanju.
podložniji smo osuđivanju.
08:05
Adults who exhibit genuine joy
are often dismissed as childish
are often dismissed as childish
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Odrasle osobe koje pokazuju iskrenu radost
se često otpisuju kao detinjaste,
se često otpisuju kao detinjaste,
08:11
or too feminine
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ili previše ženstvene,
08:13
or unserious
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ili neozbiljne,
08:15
or self-indulgent,
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ili samoudovoljavajuće,
08:18
and so we hold ourselves back from joy,
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te se suzdržavamo od radosti
08:21
and we end up in a world
that looks like this.
that looks like this.
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i onda se nađemo u svetu
koji ovako izgleda.
koji ovako izgleda.
08:25
But if the aesthetics of joy can be used
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Ali, ako se estetika radosti
može koristiti
može koristiti
08:27
to help us find more joy
in the world around us,
in the world around us,
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da nam pomogne da pronađemo
više radosti u svetu oko nas,
više radosti u svetu oko nas,
08:30
then couldn't they also be used
to create more joy?
to create more joy?
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zar se onda ne može koristiti
da stvori više radosti?
da stvori više radosti?
Provela sam dve prošle godine
u prevrtanju zemlje i neba,
u prevrtanju zemlje i neba,
08:33
I spent that last two years
scouring the planet,
scouring the planet,
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08:35
looking for different ways
that people have answered this question.
that people have answered this question.
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tražeći razne načine na koje su ljudi
odgovarali na ova pitanja.
odgovarali na ova pitanja.
08:40
And this led me to the work
of the artist Arakawa
of the artist Arakawa
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A ovo me je dovelo do rada
umetnika Arakave
umetnika Arakave
08:43
and the poet Madeline Gins,
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i do pesnikinje Medlin Gins,
08:45
who believed that these kinds
of environments are literally killing us.
of environments are literally killing us.
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koji su verovali da nas
ovakva okruženja bukvalno ubijaju.
ovakva okruženja bukvalno ubijaju.
08:50
And so they set out the create
an apartment building
an apartment building
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Tako su započeli stvaranje stambene zgrade
08:54
that they believed would reverse aging.
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za koju su verovali da podmlađuje ljude.
08:58
And this is it.
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A ovo je ta zgrada.
09:00
(Laughter)
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(Smeh)
09:03
(Applause)
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(Aplauz)
09:06
It's a real place, just outside Tokyo.
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Ovo mesto zaista postoji, nadomak Tokija.
09:09
I spent a night there, and it's a lot.
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Prespavala sam tamo i vrlo je intenzivno.
09:13
(Laughter)
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(Smeh)
09:16
The floors undulate,
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Podovi se talasaju,
09:17
so you don't end up walking around
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pa baš i ne hodate okolo,
09:20
so much as kind of bouncing
around the apartment,
around the apartment,
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već više kao da skakućete po stanu,
09:22
and there are bright colors
in every direction.
in every direction.
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a puno je jarkih boja
gde god da se okrenete.
gde god da se okrenete.
09:28
I'm not sure I left any younger,
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Nisam sigurna da sam izašla podmlađena,
09:30
but it's as if, by trying
to create an apartment
to create an apartment
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ali kao da su, pokušavajući
da naprave stan
da naprave stan
09:34
that would make us feel youthful,
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koji će uticati na to da se osećamo mlado,
09:36
they ended up creating
one that was joyful.
one that was joyful.
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zapravo na kraju stvorili
mesto koje je veselo.
mesto koje je veselo.
09:41
And yes, this is a bit much
for everyday life,
for everyday life,
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I da, ovo je previše za svakodnevni život,
09:43
but it made me wonder:
What about the rest of us?
What about the rest of us?
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ali me je nateralo da se zapitam
šta je sa nama ostalima.
šta je sa nama ostalima.
09:47
How do we bring these ideas
back into the real world?
back into the real world?
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Kako da ove ideje vratimo u stvarni svet?
09:52
So I started finding people
who were doing just that.
who were doing just that.
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Tako sam počela da pronalazim ljude
koji su upravo to radili.
koji su upravo to radili.
09:55
For example, this hospital, designed
by the Danish artist Poul Gernes.
by the Danish artist Poul Gernes.
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Na primer, ovu bolnicu koju je projektovao
danski umetnik, Pul Žern.
danski umetnik, Pul Žern.
10:00
Or these schools,
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Ili ove škole,
10:02
transformed by the non-profit Publicolor.
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koje je transformisala
neprofitna organizacija Pablikolor.
neprofitna organizacija Pablikolor.
10:05
What's interesting is that Publicolor
has heard from school administrators
has heard from school administrators
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Interesantno je da je Pablikolor
dobio izveštaje od školske uprave,
dobio izveštaje od školske uprave,
10:08
who say that attendance improves,
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a oni kažu da ima manje izostanaka,
10:11
graffiti disappears
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da grafiti nestaju
10:13
and kids actually say they feel safer
in these painted schools.
in these painted schools.
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i da se deca zapravo osećaju bezbednije
u ovim prefarbanim školama.
u ovim prefarbanim školama.
10:18
And this aligns with research
conducted in four countries,
conducted in four countries,
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A ovo se slaže sa istraživanjima
sprovedenim u četiri države,
sprovedenim u četiri države,
10:21
which shows that people
working in more colorful offices
working in more colorful offices
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koja pokazuju da su ljudi koji rade
u raznobojnijim kancelarijama
u raznobojnijim kancelarijama
10:24
are actually more alert,
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zapravo budniji,
10:26
more confident
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sigurniji
10:27
and friendlier than those
working in drab spaces.
working in drab spaces.
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i prijateljskije nastrojeniji
od onih u jednoličnim prostorima.
od onih u jednoličnim prostorima.
10:32
Why would this be the case?
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Zašto se ovo dešava?
10:34
Well, as I started to trace back
our love of color,
our love of color,
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Pa, kada sam počela da izučavam
istoriju naše ljubavi prema bojama,
istoriju naše ljubavi prema bojama,
10:38
I found that some researchers
see a connection to our evolution.
see a connection to our evolution.
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otkrila sam da neki istraživači
vide vezu sa našom evolucijom.
vide vezu sa našom evolucijom.
10:43
Color, in a very primal way,
is a sign of life, a sign of energy.
is a sign of life, a sign of energy.
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Boja, na prvobitni način,
je znak života, znak energije.
je znak života, znak energije.
10:49
And the same is true of abundance.
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Isto važi i za obilje.
10:51
We evolved in a world
where scarcity is dangerous,
where scarcity is dangerous,
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Razvili smo se u svetu
u kom je nedostatak nečega opasnost,
u kom je nedostatak nečega opasnost,
10:54
and abundance meant survival.
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a obilje je značilo opstanak.
10:58
So, one confetto --
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Tako, jedna konfeta -
11:01
which happens to be
the singular of confetti,
the singular of confetti,
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što je inače jednina od mnogo konfeta,
11:03
in case you were wondering --
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u slučaju da vas zanima -
11:05
(Laughter)
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(Smeh)
11:06
isn't very joyful,
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ne donosi puno radosti,
11:08
but multiply it,
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ali ako je umnožite,
11:09
and you have a handful
of one of the most joyful substances
of one of the most joyful substances
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dobijete pregršt
jedne od najveselijih supstanci
jedne od najveselijih supstanci
11:12
on the planet.
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na celoj planeti.
11:14
The architect Emmanuelle Moureaux
uses this idea in her work a lot.
uses this idea in her work a lot.
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Arhitekta Emanuela Moro puno koristi
ovu ideju u svom radu.
ovu ideju u svom radu.
Ovo je starački dom koji je projektovala,
11:18
This is a nursing home she designed,
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11:20
where she uses these multicolored spheres
to create a feeling of abundance.
to create a feeling of abundance.
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u kom koristi ove šarolike sfere
da bi stvorila osećaj obilja.
da bi stvorila osećaj obilja.
11:25
And what about all those
round things I noticed?
round things I noticed?
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A šta je sa svim onim
okruglim stvarima koje sam primetila?
okruglim stvarima koje sam primetila?
11:29
Well, it turns out neuroscientists
have studied this, too.
have studied this, too.
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Pa, ispostavilo se da su neuronaučnici
takođe ovo proučavali.
takođe ovo proučavali.
11:32
They put people into fMRI machines,
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Stavili su ljude u uređaje
magnetne rezonance
magnetne rezonance
11:34
and they showed them pictures
of angular objects and round ones.
of angular objects and round ones.
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i pokazali im slike
oštrih i oblih predmeta.
oštrih i oblih predmeta.
11:40
And what they found is that the amygdala,
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I otkrili su da je amigdala,
11:42
a part of the brain associated
in part with fear and anxiety,
in part with fear and anxiety,
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deo mozga koji se delimično vezuje
za strah i uznemirenost,
za strah i uznemirenost,
11:46
lit up when people
looked at angular objects,
looked at angular objects,
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reagovala dok su ljudi gledali
u oštre predmete,
u oštre predmete,
11:48
but not when they looked
at the round ones.
at the round ones.
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ali ne i kada su gledali u oble.
11:51
They speculate that because
angles in nature
angles in nature
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Nagađaju, pošto se oštre ivice u prirodi
11:54
are often associated with objects
that might be dangerous to us,
that might be dangerous to us,
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često vezuju za predmete
koji mogu biti opasni po nas,
koji mogu biti opasni po nas,
11:58
that we evolved an unconscious
sense of caution around these shapes,
sense of caution around these shapes,
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da smo razvili nesvestan osećaj opreza
kada smo u blizini ovih predmeta,
kada smo u blizini ovih predmeta,
12:03
whereas curves set us at ease.
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dok nas obli predmeti smiruju.
12:06
You can see this in action
in the new Sandy Hook Elementary School.
in the new Sandy Hook Elementary School.
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Možete ovo videti na delu
u novoj osnovnoj školi Sendi Huk.
u novoj osnovnoj školi Sendi Huk.
12:11
After the mass shooting there in 2012,
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Posle masovne pucnjave
u njoj 2012. godine,
u njoj 2012. godine,
12:13
the architects Svigals + Partners
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arhitekte Svigals i partneri
12:15
knew that they needed to create
a building that was secure,
a building that was secure,
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znali su da je trebalo da stvore
zgradu koja je bezbedna,
zgradu koja je bezbedna,
12:18
but they wanted to create
one that was joyful,
one that was joyful,
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ali su želeli da stvore
i zgradu koja je vesela,
i zgradu koja je vesela,
te su je ispunili krivudavim linijama.
12:20
and so they filled it with curves.
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12:22
There are waves running
along the side of the building,
along the side of the building,
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Postoje valovi koji se prostiru
dužinom cele škole,
dužinom cele škole,
12:25
and these squiggly canopies
over the entryway,
over the entryway,
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kao i ove krivudave
nadstrešnice nad ulazom,
nadstrešnice nad ulazom,
12:28
and the whole building bends
toward the entrance
toward the entrance
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a cela zgrada se naginje ka ulazu
12:31
in a welcoming gesture.
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u znaku dobrodošlice.
12:35
Each moment of joy is small,
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Svaki trenutak radosti je kratak,
12:38
but over time, they add up to more
than the sum of their parts.
than the sum of their parts.
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ali, vremenom, njihov iznos
je više od pukog zbira delova.
je više od pukog zbira delova.
12:44
And so maybe instead
of chasing after happiness,
of chasing after happiness,
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Zato možda, umesto jurnjave za srećom,
12:47
what we should be doing is embracing joy
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treba da prigrlimo radost
12:51
and finding ways to put ourselves
in the path of it more often.
in the path of it more often.
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i da nađemo načine da je srećemo češće.
12:57
Deep within us,
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Duboko u nama,
12:58
we all have this impulse
to seek out joy in our surroundings.
to seek out joy in our surroundings.
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svi imamo nagon da tražimo
radost u svojoj okolini.
radost u svojoj okolini.
13:04
And we have it for a reason.
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A on postoji s razlogom.
13:07
Joy isn't some superfluous extra.
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Radost nije suvišna, dodatna stvar.
13:11
It's directly connected to our fundamental
instinct for survival.
instinct for survival.
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Direktno je vezana
za naš osnovni instinkt za opstanak.
za naš osnovni instinkt za opstanak.
13:17
On the most basic level,
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Na najosnovnijem nivou,
13:20
the drive toward joy
is the drive toward life.
is the drive toward life.
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poriv za radošću je poriv za životom.
13:25
Thank you.
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Hvala vam.
13:26
(Applause)
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(Aplauz)
13:28
Thank you.
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Hvala vam.
13:29
Thank you,
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Hvala vam,
13:31
thank you.
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hvala.
13:32
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ingrid Fetell Lee - Designer, writerIngrid Fetell Lee studies joy and reveals how we can find more of it in the world around us.
Why you should listen
Ingrid Fetell Lee has devoted ten years to answering the question: "How do tangible things create intangible joy?" Drawing on research from the fields of neuroscience and psychology, her book, Joyful, and her blog "The Aesthetics of Joy" explore the powerful connection between our surroundings and our emotions, and empower people to find more joy in daily life through design.
Lee has more than twelve years of experience in design and branding, most recently as design director at global innovation firm IDEO. She has been featured as an expert on design and joy by outlets such as the New York Times, Wired, PRI's Studio 360, CBC's Spark and Fast Company.
Lee holds a Master's in industrial design from Pratt Institute and a Bachelor's in English and creative writing from Princeton University, and she was a founding faculty member in the Products of Design program at the School of Visual Arts in New York City. Joyful, her first book, will be published in North America by Little, Brown on September 4th.
Ingrid Fetell Lee | Speaker | TED.com