TEDxJaffa 2012
Ronny Edry: Israel and Iran: A love story?
Izrael i Iran: Ljubavna priča?
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Kada se činilo da je rat između Izraela i Irana neizbežan, izraelski grafički dizajner Roni Endri je podelio poster na Fejsbuku, na kome su njegova ćerka i on, sa hrabrom porukom: "Iranci...mi vas [srce]." Drugi Izraelci su nedugo zatim napravili svoje postere sa istom porukom - a Iranci su odgovorili na isti način. Jednostavan akt komunikacije inspirisao je iznenađujuće Fejsbuk grupe poput "Izrael voli Iran", "Iran voli Izrael" i čak "Palestina voli Izrael".
Ronny Edry - Graphic Designer
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Ronny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country." Full bio
Double-click the English transcript below to play the video.
00:16
On March 14, this year,
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14. marta ove godine,
00:19
I posted this poster on Facebook.
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okačio sam ovaj poster
na svom Fejsbuk profilu.
na svom Fejsbuk profilu.
00:22
This is an image of me and my daughter
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Ovo je slika mene i moje ćerke
00:24
holding the Israeli flag.
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kako držimo izraelsku zastavu.
00:27
I will try to explain to you about the context of why
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Pokušaću da vam objasnim
kontekst razloga
kontekst razloga
00:30
and when I posted.
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i vremena kad sam ga okačio.
00:33
A few days ago, I was sitting waiting
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Pre nekoliko dana, čekao sam
00:36
on the line at the grocery store,
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u redu u prodavnici,
00:38
and the owner and one of the clients
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a vlasnik i jedan od klijenata
00:41
were talking to each other,
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su pričali
00:43
and the owner was explaining to the client
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i vlasnik je objašnjavao klijentu
00:45
that we're going to get 10,000 missiles on Israel.
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da ćemo poslati 10.000 projektila na Izrael.
00:48
And the client was saying, no, it's 10,000 a day.
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Klijent je govorio:
"Ne, već 10.000 na dan."
"Ne, već 10.000 na dan."
00:53
(Laughter)
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(Smeh)
00:56
("10,000 missiles") This is the context. This is where we are now in Israel.
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("10.000 projektila") Ovo je kontekst.
Mi smo sada ovde u Izraelu.
Mi smo sada ovde u Izraelu.
01:01
We have this war with Iran coming for 10 years now,
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Imamo taj rat sa Iranom
koji se priprema već 10 godina
koji se priprema već 10 godina
01:04
and we have people, you know, afraid.
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i imamo ljude koji su uplašeni.
01:08
It's like every year it's the last minute
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Kao da je svake godine poslednji trenutak
01:11
that we can do something about the war with Iran.
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da preduzmemo nešto povodom
rata sa Iranom.
rata sa Iranom.
01:14
It's like, if we don't act now, it's too late forever,
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Ukoliko sad nešto ne preduzmemo,
kasno je zauvek
kasno je zauvek
01:18
for 10 years now.
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i tako već 10 godina.
01:20
So at some point it became, you know, to me,
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U jednom trenutku sam odlučio
da preduzmem nešto,
da preduzmem nešto,
01:22
I'm a graphic designer, so I made posters about it
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ja sam grafički dizajner i napravio sam
postere o tome
postere o tome
01:25
and I posted the one I just showed you before.
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i postavio sam onaj koji sam vam
već pokazao.
već pokazao.
01:29
Most of the time, I make posters, I post them on Facebook,
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Većinu vremena pravim postere
i postavljam ih na Fejsbuk,
i postavljam ih na Fejsbuk,
01:32
my friends like it, don't like it,
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mojim prijateljima se ili sviđaju ili ne,
01:34
most of the time don't like it, don't share it,
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uglavnom im se ne sviđaju,
ne dele ih,
ne dele ih,
01:36
don't nothing,
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ništa ne rade
01:38
and it's another day.
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i svane novi dan.
01:40
So I went to sleep, and that was it for me.
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Otišao sam na spavanje i to je bilo to
što se mene tiče.
što se mene tiče.
01:44
And later on in the night, I woke up
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Probudio sam se tokom noći,
01:47
because I'm always waking up in the night,
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uvek se budim tokom noći
01:49
and I went by the computer and I see all these red dots,
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i otišao sam do kompjutera
i video sve te crvene tačke
i video sve te crvene tačke
01:51
you know, on Facebook, which I've never seen before.
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na Fejsbuku,
koje nikad ranije nisam video.
koje nikad ranije nisam video.
01:54
(Laughter)
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(Smeh)
01:55
And I was like, "What's going on?"
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Pitao sam se: "Šta se dešava?"
01:58
So I come to the computer and I start looking on,
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prišao sam kompjuteru
i počeo pregledati
i počeo pregledati
02:01
and suddenly I see many people talking to me,
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i odjednom sam video mnoge ljude
kako pričaju sa mnom,
kako pričaju sa mnom,
02:04
most of them I don't know,
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većinu nisam poznavao,
02:07
and a few of them from Iran,
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i nekoliko njih iz Irana
02:09
which is -- What?
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što je - šta?
02:13
Because you have to understand,
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Morate da shvatite,
02:15
in Israel we don't talk with people from Iran.
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mi u Izraelu ne pričamo
sa ljudima iz Irana.
sa ljudima iz Irana.
02:19
We don't know people from Iran.
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Ne pozanjemo ljude iz Irana.
02:21
It's like, on Facebook, you have friends only from --
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Na Fejsbuku, imate prijatelje samo iz -
02:25
it's like your neighbors are your friends on Facebook.
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prijatelji su vam komšije.
02:29
And now people from Iran are talking to me.
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A sad ljudi iz Irana pričaju sa mnom.
02:31
So I start answering this girl, and she's telling me
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I tako ja počnem da odgovaram jednoj devojci,
a ona mi govori
a ona mi govori
02:35
she saw the poster and she asked her family to come,
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kako je videla poster i kako je
zamolila svoju porodicu da dođu,
zamolila svoju porodicu da dođu,
02:40
because they don't have a computer, she asked her family
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jer oni nemaju kompjuter,
zamolila ih je
zamolila ih je
02:41
to come to see the poster, and they're all sitting in the living room crying.
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da dođu da vide poster i oni svi sede
u dnevnoj sobi i plaču.
u dnevnoj sobi i plaču.
02:46
So I'm like, whoa.
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Bio sam zaprepašten.
02:48
I ask my wife to come, and I tell her, you have to see that.
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Pozvao sam svoju ženu da dođe
i rekao joj da mora da vidi to.
i rekao joj da mora da vidi to.
02:51
People are crying, and she came, she read the text,
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Ljudi plaču i ona je došla,
pročitala tekst
pročitala tekst
02:54
and she started to cry.
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i takođe počela da plače.
02:57
And everybody's crying now. (Laughter)
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Odjednom svi plaču.
(Smeh)
(Smeh)
02:59
So I don't know what to do, so my first reflex,
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Nisam znao šta da radim,
moja prva reakcija,
moja prva reakcija,
03:02
as a graphic designer, is, you know, to show everybody
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kao grafičkog dizajnera
je da pokažem svima
je da pokažem svima
03:06
what I'd just seen, and people started to see them
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šta sam upravo video
i ljudi su to videli
i ljudi su to videli
03:09
and to share them, and that's how it started.
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i počeli da dele i tako je sve počelo.
03:12
The day after, when really it became a lot of talking,
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Dan posle, kada se već mnogo
pričalo o tome,
pričalo o tome,
03:16
I said to myself, and my wife said to me,
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rekao sam sebi i supruga mi je rekla,
03:18
I also want a poster,
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ja takođe želim poster,
03:19
so this is her. (Laughter)
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ovo je ona.
(Smeh)
(Smeh)
03:23
Because it's working, put me in a poster now.
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Pošto ima efekta, stavi me sad na poster.
03:28
But more seriously, I was like, okay, these ones work,
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Šalu na stranu, shvatio sam,
OK, ovi su upalili,
OK, ovi su upalili,
03:31
but it's not just about me, it's about people from Israel
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ali nisam samo ja u pitanju,
već i ljudi iz Izraela
već i ljudi iz Izraela
03:34
who want to say something.
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koji žele da kažu nešto.
03:35
So I'm going to shoot all the people I know, if they want,
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I zato ću da slikam sve ljude koje znam,
ako žele,
ako žele,
03:38
and I'm going to put them in a poster and I'm going to share them.
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staviću ih na poster
i podeliću to sa svima.
i podeliću to sa svima.
03:40
So I went to my neighbors and friends and students
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Otišao sam kod komšija,
prijatelja i studenata
prijatelja i studenata
03:43
and I just asked them, give me a picture, I will make you a poster.
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i pitao sam ih da mi dozvole da ih slikam
a ja ću im napraviti poster.
a ja ću im napraviti poster.
03:48
And that's how it started. And that's how, really,
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I tako je počelo.
I tako je, zapravo,
I tako je, zapravo,
03:50
it's unleashed, because suddenly people
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zaživelo, jer su odjednom ljudi
03:54
from Facebook, friends and others,
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sa Fejsbuka, prijatelji i drugi,
03:56
just understand that they can be part of it.
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shvatili da mogu da budu deo toga.
03:59
It's not just one dude making one poster,
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Nije to samo neki lik koji pravi poster,
04:01
it's -- we can be part of it, so they start sending me pictures
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već - možemo da učestvujemo
i počeli su mi slati slike
i počeli su mi slati slike
04:05
and ask me, "Make me a poster. Post it.
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moleći me: "Napravite meni jedan poster.
Podelite ga.
Podelite ga.
04:07
Tell the Iranians we from Israel love you too."
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Poručite Irancima da ih
mi iz Izraela takođe volimo."
mi iz Izraela takođe volimo."
04:12
It became, you know, at some point it was really, really intense.
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U jednom trenutku bilo je zaista,
zaista naporno.
zaista naporno.
04:15
I mean, so many pictures, so I asked friends
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Toliko slika, pa sam zamolio prijatelje
04:19
to come, graphic designers most of them,
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da dođu, takođe grafičke dizajnere većinom,
04:22
to make posters with me, because I didn't have the time.
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i da prave postere sa mnom,
jer ja nisam imao vremena.
jer ja nisam imao vremena.
04:25
It was a huge amount of pictures.
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Bila je to ogromna količina slika.
04:28
So for a few days, that's how my living room was.
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Tako je izgledala moja soba nekoliko dana.
04:31
And we received Israeli posters, Israeli images,
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Dobijali smo izraelske postere, slike,
04:36
but also lots of comments, lots of messages from Iran.
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ali i dosta komentara i poruka iz Irana.
04:40
And we took these messages and we made posters out of it,
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Napravili smo postere i od tih poruka,
04:44
because I know people: They don't read, they see images.
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jer znam ljude:
oni ne čitaju, oni vide slike.
oni ne čitaju, oni vide slike.
04:47
If it's an image, they may read it.
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Ako je slika, možda će je i pročitati.
04:50
So here are a few of them.
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Pa evo nekoliko postera.
04:53
("You are my first Israelian friend. I wish we both get rid of our idiot politicians, anyway nice to see you!")
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("Ti si moj prvi prijatelj Izraelac. Želim da se obojica rešimo naših idiota političara, kako god, bilo mi je drago!")
04:55
("I love that blue. I love that star. I love that flag.") This one is really moving for me because it's the story
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("Volim tu plavu. Volim tu zvezdu. Volim tu zastavu.")
Ovaj je posebno emotivan za mene jer je priča
Ovaj je posebno emotivan za mene jer je priča
04:59
of a girl who has been raised in Iran
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o devojci koja je vaspitana u Iranu
05:03
to walk on an Israeli flag to enter her school every morning,
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da gazi po izraelskoj zastavi
svakog jutra pri ulasku u školu,
svakog jutra pri ulasku u školu,
05:08
and now that she sees the posters that we're sending,
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a sada kada je videla naše postere,
05:11
she starts -- she said that she changed her mind,
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rekla mi je da je promenila mišljenje
05:14
and now she loves that blue, she loves that star,
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i sada voli tu plavu boju, tu zvezdu
05:17
and she loves that flag, talking about the Israeli flag,
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i voli tu zastavu,
misleći na izraelsku zastavu,
misleći na izraelsku zastavu,
05:20
and she wished that we'd meet and come to visit one another,
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poželela je da se sretnemo i posetimo
05:23
and just a few days after I posted the first poster.
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i to samo nekoliko dana pošto
sam postavio prvi poster.
sam postavio prvi poster.
05:29
The day after,
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Dan posle,
05:31
Iranians started to respond with their own posters.
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Iranci su počeli da odgovaraju
svojim posterima.
svojim posterima.
05:34
They have graphic designers. What? (Laughter)
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Imaju grafičke dizajnere.
Šta? (Smeh)
Šta? (Smeh)
05:37
Crazy, crazy.
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Ludo, ludo.
05:40
So you can see they are still shy, they don't want to show their faces,
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Kao što vidite, još uvek su stidljivi,
ne žele da pokažu svoja lica,
ne žele da pokažu svoja lica,
05:43
but they want to spread the message.
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ali žele da šire poruku.
05:45
They want to respond. They want to say the same thing.
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Žele da odgovore.
Žele da poruče istu stvar.
Žele da poruče istu stvar.
05:47
So. And now it's communication.
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I sada je to komunikacija.
05:50
It's a two-way story. It's Israelis and Iranians
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Dvostrana priča. Izraelci i Iranci
05:53
sending the same message, one to each other.
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šalju istu poruku jedni drugima.
05:56
("My Israeli Friends. I don't hate you. I don't want War.")
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("Moji izraelski prijatelji.
Ne mrzim vas. Ne želim rat.")
Ne mrzim vas. Ne želim rat.")
05:58
This never happened before, and this is two people
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Ovo se nikad ranije nije desilo,
a radi se o ljudima
a radi se o ljudima
06:02
supposed to be enemies, we're on the verge of a war,
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koji bi trebalo da budu neprijatelji,
na ivici smo rata
na ivici smo rata
06:05
and suddenly people on Facebook are starting to say,
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i odjednom ljudi na Fejsbuku
počinju da govore:
počinju da govore:
06:07
"I like this guy. I love those guys."
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"Sviđa mi se ovaj čovek.
Sviđaju mi se ti ljudi."
Sviđaju mi se ti ljudi."
06:12
And it became really big at some point.
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I postalo je zaista veliko u jednom trenutku.
06:16
And then it became news.
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A onda je postalo vest.
06:19
Because when you're seeing the Middle East, you see only the bad news.
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Kada gledate Srednji Istok,
vidite samo loše vesti.
vidite samo loše vesti.
06:24
And suddenly, there is something that was happening
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I odjednom se dešavalo nešto
06:26
that was good news. So the guys on the news,
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što je dobra vest.
Ljudi na vestima kažu:
Ljudi na vestima kažu:
06:29
they say, "Okay, let's talk about this."
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"OK, hajde da pričamo o ovome."
06:30
And they just came, and it was so much,
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I jednostavno su došli,
nije baš bilo lako.
nije baš bilo lako.
06:34
I remember one day, Michal,
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Sećam se jednog dana,
06:36
she was talking with the journalist, and she was asking him,
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Mihal je pričala sa novinarom i pitala ga je:
06:39
"Who's gonna see the show?"And he said, "Everybody."
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"Ko će sve videti emisiju?"
A on je odgovorio: "Svi."
A on je odgovorio: "Svi."
06:43
So she said, "Everybody in Palestine, in where? Israel?
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Na to ga ona pita:
"Svi u Palestini ili gde? Izraelu?
"Svi u Palestini ili gde? Izraelu?
06:48
Who is everybody?""Everybody."
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Ko su ti svi?"
"Svi."
"Svi."
06:51
They said, "Syria?" "Syria."
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"Sirija?"
"Sirija."
"Sirija."
06:53
"Lebanon?""Lebanon."
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"Liban?"
"Liban."
"Liban."
06:55
At some point, he just said, "40 million people are going to see you today.
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U jednom trenutku je samo rekao:
"40 miliona ljudi će vas gledati danas.
"40 miliona ljudi će vas gledati danas.
06:59
It's everybody." The Chinese.
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To su ti svi."
Kinezi.
Kinezi.
07:01
And we were just at the beginning of the story.
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A tek smo na početku priče.
07:07
Something crazy also happened.
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Nešto ludo se takođe desilo.
07:09
Every time a country started talking about it,
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Svaki put kada bi neka zemlja
počela pričati o tome,
počela pričati o tome,
07:12
like Germany, America, wherever,
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kao Nemačka, Amerika, koja god,
07:15
a page on Facebook popped up with the same logo
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nova stranica bi osvanula na Fejsbuku
sa istim logom
sa istim logom
07:21
with the same stories, so at the beginning
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istim pričama, tako da smo na početku
07:23
we had "Iran-Loves-Israel," which is an Iranian
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imali "Iran-voli-Izrael",
što je iranski odgovor
što je iranski odgovor
07:26
sitting in Tehran, saying, "Okay, Israel loves Iran?
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iz Teherana koji kaže:
"OK, Izrael voli Iran?
"OK, Izrael voli Iran?
07:32
I give you Iran-Loves-Israel."
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Dajem vam Iran-voli-Izrael".
07:33
You have Palestine-Loves-Israel.
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Imate i Palestina-voli-Izrael.
07:35
You have Lebanon that just -- a few days ago.
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Imate i Liban, to je od pre samo nekoliko dana.
07:38
And this whole list of pages on Facebook
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I čitavu listu stranica na Fejsbuku
07:41
dedicated to the same message,
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posvećenih istoj poruci,
07:43
to people sending their love, one to each other.
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ljudima koji šalju poruke ljubavi
jedni drugima.
jedni drugima.
07:49
The moment I really understood that something was happening,
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Trenutak kad sam stvarno shvatio
da se nešto dešava,
da se nešto dešava,
07:53
a friend of mine told me,
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prijatelj mi je rekao,
07:55
"Google the word 'Israel.'"
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"Izguglaj reč 'Izrael'."
07:57
And those were the first images on those days
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To su bile prve slike koje su tih dana
08:01
that popped up from Google
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bile rezultat Gugl pretrage
08:03
when you were typing, "Israel" or "Iran."
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kad ste ukucali: "Izrael" ili "Iran".
08:07
We really changed how people see the Middle East.
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Zaista smo promenili način na koji
ljudi doživljavaju Srednji Istok.
ljudi doživljavaju Srednji Istok.
08:11
Because you're not in the Middle East.
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Jer vi niste na Bliskom Istoku.
08:13
You're somewhere over there, and then you want to see the Middle East,
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Vi ste negde tamo
i želite da vidite Bliski Istok,
i želite da vidite Bliski Istok,
08:15
so you go on Google and you say, "Israel,"
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odete na Gugl i napišete: "Izrael"
08:17
and they give you the bad stuff.
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i daju vam sve najgore stvari.
08:18
And for a few days you got those images.
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I nekoliko dana biste imali
te slike u glavi.
te slike u glavi.
08:23
Today the Israel-Loves-Iran page
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Danas je Izrael-voli-Iran stranica
08:25
is this number, 80,831, and two million people last week
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koja broji 80.831 člana i dva miliona ljudi
je prošle nedelje
je prošle nedelje
08:31
went on the page and shared, liked, I don't know,
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posetilo stranicu i šerovalo, lajkovalo,
ne znam ni sam,
ne znam ni sam,
08:33
commented on one of the photos.
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komentarisalo neku od slika.
08:36
So for five months now, that's what we are doing,
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To je ono što radimo već pet meseci,
08:41
me, Michal, a few of my friends, are just making images.
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ja, Mihal, nekoliko prijatelja,
jednostavno pravimo slike.
jednostavno pravimo slike.
08:45
We're showing a new reality
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Pokazujemo novu realnost
08:48
by just making images
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prosto praveći slike
08:50
because that's how the world perceives us.
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jer nas na taj način svet zapaža.
08:53
They see images of us, and they see bad images.
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Vide slike nas i vide loše slike.
08:56
So we're working on making good images. End of story.
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Mi radimo na stvaranju dobrih slika.
Kraj priče.
Kraj priče.
09:01
Look at this one. This is the Iran-Loves-Israel page.
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Pogledajte ovu.
Ovo je Iran-voli-Izrael stranica.
Ovo je Iran-voli-Izrael stranica.
09:05
This is not the Israel-Loves-Iran. This is not my page.
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Ovo nije Izrael-voli-Iran.
Nije moja stranica.
Nije moja stranica.
09:08
This is a guy in Tehran on the day of remembrance
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Ovo je čovek u Teheranu
koji na dan sećanja
koji na dan sećanja
09:12
of the Israeli fallen soldier
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na pale izraelske vojnike
09:14
putting an image of an Israeli soldier on his page.
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stavlja sliku izraelskog vojnika
na svoju stranicu.
na svoju stranicu.
09:18
This is the enemy.
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Ovo je neprijatelj.
09:22
What?
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Šta?
09:23
("Our heartfelt condolences to the families who lost their dearests in terror attack in Bulgaria")
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("Naše najiskrenije saučešće porodicama koje su izgubile svoje najdraže u terorističkom napadu u Bugarskoj")
09:25
And it's going both ways.
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I obostrano je.
09:27
It's like, we are showing respect, one to each other.
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To je zapravo međusobno
iskazivanje poštovanja.
iskazivanje poštovanja.
09:31
And we're understanding. And you show compassion.
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Razumevanja. Samilosti.
09:36
And you become friends.
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I postajete prijatelji.
09:41
And at some point, you become friends on Facebook,
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U jednom trenutku
se sprijateljite na Fejsbuku
se sprijateljite na Fejsbuku
09:44
and you become friends in life.
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i postanete prijatelji i uživo.
09:46
You can go and travel and meet people.
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Možete da putujete i upoznajete ljude.
09:49
And I was in Munich a few weeks ago.
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Bio sam u Minhenu pre nekoliko nedelja.
09:52
I went there to open an exposition about Iran
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Otišao sam da otvorim izložbu o Iranu
09:56
and I met there with people from the page
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i sreo sam se tamo sa ljudima sa stranice
09:59
that told me, "Okay, you're going to be in Europe,
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koji su mi rekli:
"OK, bićete u Evropi, dolazim.
"OK, bićete u Evropi, dolazim.
10:01
I'm coming. I'm coming from France, from Holland,
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Dolazim iz Francuske,
Holandije, Nemačke."
Holandije, Nemačke."
10:04
from Germany," of course, and from Israel people came,
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Naravno, došli su i ljudi iz Izraela
10:06
and we just met there for the first time in real life.
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i sreli smo se uživo prvi put u životu.
10:11
I met with people that are supposed to be my enemies
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Sreo sam se sa ljudima koji bi trebalo
da mi budu neprijatelji,
da mi budu neprijatelji,
10:15
for the first time. And we just shake hands,
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prvi put.
Rukovali smo se,
Rukovali smo se,
10:18
and have a coffee and a nice discussion,
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popili kafu i imali lepu diskusiju,
10:20
and we talk about food and basketball.
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pričali smo o hrani i košarci.
10:23
And that was the end of it.
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I to je bio kraj te priče.
10:24
Remember that image from the beginning?
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Sećate se one slike sa početka?
10:27
At some point we met in real life, and we became friends.
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U jednom trenutku života smo se
upoznali i postali prijatelji.
upoznali i postali prijatelji.
10:36
And it goes the other way around.
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Deluje to i povratno.
10:38
Some girl that we met on Facebook
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Neka devojka koju smo sreli na Fejsbuku
10:41
never been in Israel, born and raised in Iran,
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koja nikad nije bila u Izraelu,
rođena i odgojena u Iranu,
rođena i odgojena u Iranu,
10:44
lives in Germany, afraid of Israelis
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živi u Nemačkoj,
plaši se Izraelaca
plaši se Izraelaca
10:48
because of what she knows about us,
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zbog stvari koje zna o nama,
10:50
decides after a few months of talking on the Internet
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odluči nakon par meseci
priče preko interneta
priče preko interneta
10:53
with some Israelis to come to Israel,
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3044
sa nekim Izraelcima,
da dođe u Izrael,
da dođe u Izrael,
10:56
and she gets on the plane and arrives at Ben Gurion
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ukrcala se u avion i stigla na Ben Gurion
11:01
and says, "Okay, not that big a deal."
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i rekla: "OK, mačji kašalj."
11:07
So a few weeks ago, the stress is getting higher,
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Pre nekoliko nedelja, stres raste
11:11
so we start this new campaign
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i pokrećemo novu kampanju
11:13
called "Not ready to die in your war."
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pod imenom:
"Nisam spreman da umrem u vašem ratu."
"Nisam spreman da umrem u vašem ratu."
11:16
I mean, it's plus/minus the same message,
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Manje-više ista poruka,
11:19
but we wanted really to add some aggressivity to it.
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s tim da smo hteli da je učinimo
malo agresivnijom.
malo agresivnijom.
11:23
And again, something amazing happened,
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2951
I opet se nešto neverovatno desilo,
11:26
something that we didn't have on the first wave of the campaign.
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nešto što nismo imali tokom
prvog talasa kampanje.
prvog talasa kampanje.
11:29
Now people from Iran, the same ones who were shy
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Odjednom ljudi iz Irana,
isti oni koji su bili stidljivi
isti oni koji su bili stidljivi
11:34
at the first campaign and just sent, you know,
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tokom prve kampanje i slali samo
11:36
their foot and half their faces,
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sliku svoje noge ili pola lica
11:38
now they're sending their faces, and they're saying,
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sada šalju svoja lica i govore:
11:40
"Okay, no problem, we're into it. We are with you."
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"OK, nema problema, sviđa nam se.
Sa vama smo:"
Sa vama smo:"
11:49
Just read where those guys are from.
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Samo pročitajte odakle su ti ljudi.
11:53
And for every guy from Israel,
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I za svakog čoveka iz Izraela
11:55
you've got someone from Iran.
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imate nekoga iz Irana.
12:06
Just people sending their pictures.
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Samo ljudi koji šalju svoje slike.
12:27
Crazy, yes?
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2183
Ludo, zar ne?
12:29
So --
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Tako da -
12:30
(Applause)
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(Aplauz)
12:40
So you may ask yourself, who is this dude?
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Možete se zapitati: "Ko je ovaj lik?"
12:47
My name is Ronny Edry, and I'm 41, I'm an Israeli,
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Zovem se Roni Endri, imam 41. godinu,
Izraelac sam,
Izraelac sam,
12:51
I'm a father of two, I'm a husband,
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otac dvoje dece, muž
12:55
and I'm a graphic designer. I'm teaching graphic design.
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i grafički dizajner.
Predajem grafički dizajn.
Predajem grafički dizajn.
13:00
And I'm not that naive, because a lot of the time
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Nisam toliko naivan,
jer većinu vremena
jer većinu vremena
13:04
I've been asked, many times I've been asked, "Yeah, but,
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su me pitali, mnogo puta:
"Da, ali,
"Da, ali,
13:07
this is really naive, sending flowers over, I mean — "
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ovo je zaista naivno, slati cveće -"
13:10
I was in the army. I was in the paratroopers for three years,
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Bio sam u vojsci.
Bio sam paravojnik tri godine
Bio sam paravojnik tri godine
13:14
and I know how it looks from the ground.
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i znam kako to izgleda.
13:18
I know how it can look really bad.
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Znam da može izgledati zaista loše.
13:22
So to me, this is the courageous thing to do,
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Za mene, ovo je hrabra stvar,
13:26
to try to reach the other side before it's too late,
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pokušaj da dopreš do druge strane
pre nego što bude kasno
pre nego što bude kasno
13:30
because when it's going to be too late, it's going to be too late.
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jer kad je kasno, nema više povratka.
13:32
And sometimes war is inevitable, sometimes,
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Ponekad je rat neizbežan, ponekad,
13:36
but maybe [with] effort, we can avoid it.
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ali možda uz napore,
možemo da ga izbegnemo.
možemo da ga izbegnemo.
13:40
Maybe as people, because especially in Israel,
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Možda kao narod,
jer posebno u Izraelu,
jer posebno u Izraelu,
13:44
we're in a democracy. We have the freedom of speech,
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mi smo u demokratiji.
Imamo slobodu govora
Imamo slobodu govora
13:47
and maybe that little thing can change something.
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i možda ta mala stvar
može da promeni nešto.
može da promeni nešto.
13:50
And really, we can be our own ambassadors.
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Možemo da budemo sami
svoji ambasadori.
svoji ambasadori.
13:55
We can just send a message and hope for the best.
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Možemo jednostavno da pošaljemo poruku
i nadamo se najboljem.
i nadamo se najboljem.
14:01
So I want to ask Michal, my wife, to come with me
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Želim da pozovem svoju suprugu,
Mihal, da dođe
Mihal, da dođe
14:04
on the stage just to make with you one image,
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na pozornicu samo da naravimo
sa vama jednu sliku,
sa vama jednu sliku,
14:09
because it's all about images.
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jer se sve svodi na slike.
14:11
And maybe that image will help us change something.
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Možda će nam ta slika pomoći
da promenimo nešto.
da promenimo nešto.
14:15
Just raise that. Exactly.
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Podignite to. Upravo tako.
14:19
And I'm just going to take a picture of it,
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Samo ću da uslikam
14:21
and I'm just going to post it on Facebook
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i da okačim na Fejsbuk
14:24
with kind of "Israelis for peace" or something.
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sa porukom "Izraelci za mir"
ili nekom sličnom.
ili nekom sličnom.
14:32
Oh my God.
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O bože.
14:35
Don't cry.
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Nemoj da plačeš.
14:37
Thank you guys.
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Hvala vam ljudi.
14:39
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ronny Edry - Graphic DesignerRonny Edry of Israel created The Peace Factory, an online movement for peace in the Middle East, when he posted a Facebook image that declared "Iranians, we will never bomb your country."
Why you should listen
Ronny Edry is a graphic designer, teacher and father. While he often posted images on Facebook without much fanfare, in March of 2012 one of his images garnered international attention. The image showed him with his daughter, along with the words “Iranians, we will never bomb your country. We heart you.” The image became a catalyst for dialogue between the people of two nations on the brink of war -- and started an online movement. Today, The Peace Factory is connecting people throughout the Middle East, giving them a voice and a face.
Edry grew up in Paris, France, and has lived in Israel since 1989. Along with his work on the Peace Factory, he is the owner and founder of Pushpin, a school for art and design in Tel Aviv. He himself graduated with honors from the BezIalel Academy of Art and Design, and he is a staff member teaching visual communication in design academies in Israel. He has received awards for his works as a graphic designer and is also an illustrator and author of graphic novels.
Ronny Edry | Speaker | TED.com