ABOUT THE SPEAKER
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.

Why you should listen

Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.

At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.

At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.

More profile about the speaker
Kate Stone | Speaker | TED.com
TED2018

Kate Stone: The press trampled on my privacy. Here's how I took back my story

Kejt Stoun (Kate Stone): Štampa mi je pogazila privatnost. Evo kako sam povratila svoju priču

Filmed:
1,426,735 views

Nakon što ju je strašna nesreća stavila u naslove tabloida, Kejt Stoun je pronašla način da povrati kontrolu nad svojom pričom - i pomogne drugima da ne izgube svoju privatnost. Saznajte kako je povratila svoju priču u ovom ličnom govoru prožetom humorom i hrabrošću.
- Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio

Double-click the English transcript below to play the video.

00:13
FivePet yearsгодине agoпре, I stoodстајао on the TEDTED stageфаза,
and I spokeговорио је about my work.
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Pre pet godina sam stajala
na bini TED-a i govorila o svom poslu.
00:17
But one yearгодине laterкасније,
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Ali godinu dana kasnije,
00:18
I had a terribleстрашно accidentнесрећа as I left a pubpub
one darkтамно night with friendsпријатељи,
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imala sam užasnu nesreću dok sam išla
iz paba jedne mračne noći sa prijateljima,
00:22
in ScotlandScotland.
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u Škotskoj.
00:23
As we followedзатим the pathпут throughкроз a forestшума,
I suddenlyизненада feltосетио a massiveмасивни thudtup udarac,
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Dok smo išli putem kroz šumu,
odjednom sam osetila snažan udarac,
00:28
then a secondдруго thudtup udarac,
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a onda i drugi,
00:29
and I fellпао to the groundземља.
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i pala sam na zemlju.
00:31
I had no ideaидеја what had hitхит me.
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Nisam imala pojma šta me je snašlo.
00:34
I laterкасније foundнашао out that when
the gateврата was openedотворен on a gardenврт,
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Kasnije sam saznala da je
kapija neke bašte bila otvorena,
00:38
a wildдивље stag"jelena" stampededstampedo alongзаједно the pathпут
and ranтрчао straightравно into me.
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pa je divlji jelen protutnjao stazom
i naleteo pravo na mene.
00:44
Its antlerRog penetratedprodrla u my tracheaTraheje
and my esophagusjednjak
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Njegovi rogovi su mi proboli
dušnik i jednjak,
00:47
and stoppedпрестала at my spinalспинална cordкабл
and fracturedFraktura my neckврат.
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stali kod kičmene moždine
i slomili mi vrat.
00:51
My bestнајбоље friendпријатељ foundнашао me
lyingлажи on the floorпод,
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Najbolja prijateljica me je
našla kako ležim na podu,
00:53
gurglingNije to prevara for help
throughкроз a holeрупа in my neckврат.
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grgoćući u pomoć kroz rupu na vratu.
00:56
And we lockedзакључано eyesочи,
and althoughиако I couldn'tније могао speakговорити,
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Fiksirala sam je pogledom,
i iako nisam mogla da govorim,
00:59
she could understandРазумем what I was thinkingразмишљање.
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ona je znala o čemu sam razmišljala.
01:01
And she told me, "Just breatheдиши."
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Rekla mi je: „Samo diši.“
01:04
And so, whilstdok je focusingфокусирање on my breathдах,
I had a strongјак senseсмисао of calmnesssmirenost,
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I tako, dok sam se fokusirala na disanje,
obuzeo me je snažan osećaj mira,
01:08
but I was certainизвестан that I was going to dieумрети.
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ali sam bila sigurna da ću umreti.
01:11
SomehowNekako, I was contentсадржај with this,
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Nekako, to me je činilo zadovoljnom,
01:12
because I've always triedПокушали
to do my bestнајбоље in life wheneverбило кад I can.
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jer sam se u životu uvek trudila
da budem najbolja, kad god sam mogla.
01:15
So I just continuedнаставио to enjoyуживати eachсваки breathдах
as one more momentтренутак --
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Pa sam samo nastavila da uživam
u svakom dahu kao u još jednom trenutku -
01:19
one breathдах in and one breathдах out.
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jedan udah i jedan izdah.
01:21
An ambulanceхитна помоћ cameДошао,
I was still fullyпотпуно consciousсвесна,
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Hitna pomoć je stigla,
bila sam potpuno svesna,
01:24
and I analyzedанализирани everything on the journeyпутовање,
because I'm a scientistнаучник:
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i analizirala sam sve tokom puta,
jer ja sam naučnik:
01:27
the soundзвук of the tiresгуме on the roadпут,
the frequencyфреквенција of the streetулица lightsсветла
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zvuk guma na drumu,
učestalost uličnih svetiljki,
01:30
and eventuallyконачно, the cityград streetулица lightsсветла.
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i na kraju, gradska ulična svetla.
01:32
And I thought, "Maybe I will surviveпреживети."
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Pomislila sam: „Možda ću preživeti.“
01:35
And then I passedположио out.
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A onda sam se onesvestila.
01:38
I was stabilizedstanje stabilno at a localлокално hospitalболница
and then airliftedda doletim to GlasgowGlasgow,
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Stabilizovali su me u lokalnoj bolnici
a zatim vazdušno transportovali u Glazgov,
01:42
where they reconstructedrekonstruisana my throatгрло
and put me in a comakoma.
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gde su mi rekonstruisali dušnik
i stavili me u komu.
01:46
And while I was in the comakoma,
I had manyмноги alternatealternativni realitiesреалности.
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Dok sam bila u komi, doživela sam
mnoge alternativne stvarnosti.
01:49
It was like a crazyлуд mixмик
of "WestworldDivljeg Zapada" and "BlackCrni MirrorOgledalo."
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Bio je to ludi spoj
„Zapadnog sveta“ i „Crnog ogledala.“
01:53
But that's a wholeцела other storyприча.
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Ali to je neka druga priča.
01:56
My localлокално TVTV stationстаница reportedпријавили liveживи
from outsideспоља the hospitalболница
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Lokalna TV stanica je uživo
izveštavala ispred bolnice
01:59
of a CambridgeCambridge scientistнаучник
who was in a comakoma,
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o naučnici sa Kembridža
koja je bila u komi,
02:03
and they didn't know
if she would liveживи or dieумрети or walkходати or talk.
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i za koju se nije znalo hoće li živeti
ili umreti, hodati ili pričati.
02:07
And a weekНедеља laterкасније,
I wokeпробудио се up from that comakoma.
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Nedelju dana kasnije,
probudila sam se iz kome.
02:12
And that was the first giftпоклон.
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I to je bio prvi dar.
02:14
Then I had the giftпоклон to think,
the giftпоклон to moveпотез,
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Onda sam dobila dar da mislim,
dar da se pomeram,
02:17
the giftпоклон to breatheдиши
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da dišem
02:19
and the giftпоклон to eatјести and to drinkпиће.
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i dar da jedem i pijem.
02:21
That tookузела threeтри and a halfпола monthsмесеци.
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To je trajalo tri i po meseca.
02:24
But there was one thing
that I never got back, thoughипак,
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Ipak, ima jedna stvar
koju mi nikada nisu vratili,
02:26
and that was my privacyprivatnost.
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a to je moja privatnost.
02:28
The tabloidtabloid pressпритисните
madeмаде the storyприча about genderпол.
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Tabloidi su napisali priču o rodu.
02:31
Look -- I'm transgendertransrodna osoba,
it's not that bigвелики a dealдоговор.
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Vidite - ja sam transrodna osoba,
nije to ništa strašno.
02:34
Like, my hairкоса colorбоја or my shoeципела sizeвеличине
is way more interestingзанимљиво.
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Pa i moja boja kose ili veličina
cipela su mnogo zanimljiviji.
02:39
When I last spokeговорио је here --
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Kada sam poslednji put govorila ovde -
02:40
(ApplauseAplauz)
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(Aplauz)
02:42
When I last spokeговорио је here --
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Kada sam poslednji put govorila ovde -
02:43
(ApplauseAplauz)
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(Aplauz)
02:44
at TEDTED, I didn't talk about it,
because it's boringдосадан.
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na TED-u, nisam govorila
o tome, jer je dosadno.
02:47
And one ScottishŠkotski newspaperновине
ranтрчао with the headlineнаслов:
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Jedan škotski list je izašao sa naslovom:
02:50
"SexSeks SwapZamena ScientistNaučnik GoredUbo by Stag"Jelena"."
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„Transrodnu naučnicu probo jelen.“
02:53
And fiveпет othersдруги did similarслично things.
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I pet drugih listova uradilo je slično.
02:55
And for a minuteминута, I was angryљут.
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Na minut, bila sam ljuta.
02:57
But then I foundнашао my calmмирно placeместо.
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Ali onda sam pronašla mir.
02:59
And what ranтрчао throughкроз my headглава was,
"They'veOni su crossedукрштен the wrongпогрешно womanжена,
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Evo šta mi je prošlo kroz glavu:
„Igraju se sa pogrešnom ženom,
03:02
and they're not going to know
what's hitхит them."
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i neće znati šta ih je snašlo.“
03:05
(LaughterSmeh)
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(Smeh)
03:06
I'm a kindnessljubaznost ninjaninja.
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Ja sam nindža ljubaznosti.
03:08
I don't really know what a ninjaninja does,
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Zapravo i ne znam šta nindža radi,
03:10
but to me, they slipслип throughкроз the shadowsсенке,
crawlпузи throughкроз the sewersканализације,
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ali za mene, oni se kreću tiho,
puzaju kroz kanalizaciju,
03:13
skipскип acrossпреко the rooftopsкровови,
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preskaču krovove,
03:14
and before you know it,
they're behindиза you.
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i pre nego što shvatite, iza vas su.
03:16
They don't turnред up
with an armyвојска or complainжалите се,
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Oni se ne pojavljuju
sa vojskom, niti se žale,
03:18
and they're laser-focusedlaser-fokusiran on a planплан.
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i laserski su fokusirani na plan.
03:20
So when I layЛези in my hospitalболница bedкревет,
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Dok sam ležala u bolničkom krevetu,
03:22
I thought of my planплан
to help reduceсмањити the chancesшансе
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smislila sam plan kako da smanjim šanse
03:25
of them doing this to somebodyнеко elseдруго,
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da to urade nekom drugom,
03:27
by usingКористећи the systemсистем as is, and payingплаћање
the priceЦена of sacrificingћrtvovanje my privacyprivatnost.
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koristeći sistem kakav jeste,
a po cenu žrtvovanja svoje privatnosti.
03:32
What they told one millionмилиона people,
I will tell 10 millionмилиона people.
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Ono što su oni rekli milionu ljudi,
ja ću reći 10 miliona ljudi.
03:36
Because when you're angryљут,
people defendбранити themselvesсами.
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Jer kad su besni, ljudi se brane.
03:39
So I didn't attackнапад them,
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Ja ih nisam napadala,
03:40
and they were defenselessbez odbrane.
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pa su bili bespomoćni.
03:42
I wroteнаписао kindкинд and calmмирно lettersслова
to these newspapersновине.
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Pisala sam ljubazna i smirena
pisma ovim novinama.
03:46
And The SunSunce newspaperновине,
the kindкинд of "FoxLisica NewsNovosti" of the UKVELIKA BRITANIJA,
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Novine „The Sun“, pandan
novinama „Fox News“ u UK,
03:49
thankedzahvalio se me for my "reasonedurazumiti approachприступ."
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su mi zahvalile na „razumnom pristupu.“
03:52
I askedпитао for no apologyizvinjenje,
no retractionporicanje, no moneyновац,
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Nisam tražila ni izvinjenje,
ni povlačenje vesti, ni novac,
03:56
just an acknowledgmentпризнање
that they brokeсломио theirњихова ownвластити rulesправила,
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samo priznanje da su
prekršili sopstvena pravila,
03:59
and what they did was just wrongпогрешно.
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i da je to što su uradili pogrešno.
04:03
And on this journeyпутовање,
I startedпочела to learnучи who they are,
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I na ovom putu, saznala sam ko su oni,
04:06
and they beganпочела to learnучи who I am.
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a oni ko sam ja.
04:08
And we actuallyзаправо becameпостао friendsпријатељи.
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I zapravo smo se sprijateljili.
04:10
I've even had a fewнеколико glassesнаочаре of wineвино
with PhilippaFilipa from The SunSunce sinceОд then.
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Od tada sam čak popila par čaša vina
sa Filipom iz lista „The Sun.“
04:15
And after threeтри monthsмесеци, they all agreedсложио се,
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Tri meseca kasnije, svi su se složili,
04:17
and the statementsизјаве
were publishedобјављен on a FridayU petak,
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izjave su objavljene jednog petka,
04:19
and that was the endкрај of that.
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i to je bilo to.
04:21
Or so they thought.
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Bar su oni tako mislili.
04:22
On the SaturdayU subotu,
I wentотишао on the eveningвече newsвести,
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U subotu sam bila u večernjim vestima,
04:25
with the headlineнаслов "Six6 NationalNacionalni
NewspapersNovine AdmitPriznati They Were WrongNije u redu."
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sa naslovom „Šest nacionalnih
listova priznaju da su pogrešili.“
04:29
And the anchorсидро said to me,
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Voditelj me je pitao:
04:31
"But don't you think
it's our jobпосао as journalistsновинари
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„Zar ne misliš da je posao novinara
04:33
to sensationalizeMoraš napraviti senzaciju a storyприча?"
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da senzacionalizujemo priču?“
04:35
And I said, "I was layingpolaganje
on a forestшума floorпод, goredUbo by a stag"jelena".
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Rekla sam mu: „Ja sam ležala
na šumskom putu, jelen me je probo.
04:40
Is that not sensationalsenzacionalno enoughдовољно?"
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Zar to nije dovoljno senzacionalno?“
04:42
(LaughterSmeh)
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(Smeh)
04:44
And I was now writingписање the headlinesNaslovi.
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Sada sam ja ispisivala naslove.
04:46
My favoriteомиљени one was,
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Omiljeni mi je bio:
04:48
"The stag"jelena" trampledizgazili on my throatгрло,
and the pressпритисните trampledizgazili on my privacyprivatnost."
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„Jelen mi je zgazio dušnik,
a štampa privatnost.“
04:52
It was the mostнајвише readчитати pieceпиеце
of BBCBBC NewsNovosti onlineонлине that day.
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Bio je to najčitaniji članak
na onlajn vestima BBC-ja tog dana.
04:55
And I was kindкинд of havingимати funзабавно.
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A ja sam se zabavljala.
04:58
And by the endкрај of my weekНедеља of mediaмедији,
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Do kraja moje nedelje u medijima,
05:00
I startedпочела to use my newfoundневфоунд
voiceглас and platformплатформа
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počela sam da koristim svoj
novootkriveni glas i platformu
05:03
to spreadширити a messageпорука of love and kindnessljubaznost.
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za širenje poruka ljubavi i dobrote.
05:05
And when I had the minuteминута
of angerбес and hatredмржња
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Kada sam osetila tu ljutnju i mržnju
05:08
towardsка those pressпритисните and journalistsновинари,
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prema štampi i novinarima,
05:10
I had to identifyидентификовати my innerунутрашњи
bigotryфанатику towardsка them.
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morala sam da prepoznam svoju
unutrašnju netrpeljivost prema njima.
05:15
And I had to meetсусрет and speakговорити
with these people
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Morala sam da se sastanem
i popričam sa tim ljudima
05:17
withoutбез judgmentпресуда.
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bez predrasuda.
05:19
I had to let myselfЈа сам understandРазумем them,
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Morala sam da probam da ih razumem,
05:21
and in returnповратак, they beganпочела
to understandРазумем me.
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a za uzvrat, oni su počeli
da razumeju mene.
05:24
Well, sixшест monthsмесеци laterкасније, they askedпитао me
to joinпридружити the committeeодбор
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Šest meseci kasnije, pozvali su me
da se pridružim odboru
05:27
that regulatesreguliše the pressпритисните.
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koji reguliše štampu.
05:30
And a fewнеколико timesпута a yearгодине,
I sipgutljaj teaчај and dipumak biscuitsкекси
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Nekoliko puta godišnje,
pijem čaj i grickam keks
05:34
with the likesсвиђа of DailyDnevnik MailPošta editorуредник
PaulPol DacreDacre, who saysкаже to me,
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sa ljudima kao što je urednik lista
„Daily Mail“ Pol Dejkr, koji me pita,
05:37
"So, KateKate, how have
your last fewнеколико monthsмесеци been?"
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„Pa, Kejt, kakvi su ti bili
prethodni meseci?“
05:40
And I respectпоштовање them.
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Poštujem ih.
05:42
And I'm now one of threeтри
membersчланови of the publicјавно
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Sada sam jedan od tri člana javnosti
05:44
who has a seatседиште at the tableсто --
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koji sede za stolom -
05:46
not because I'm differentразличит,
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ne zato što sam drugačija,
05:47
but because my voiceглас countsбројање,
just like anybodyбило ко elseдруго.
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3192
već zato što se moj glas
računa, baš kao i bilo čiji.
05:51
And the ironyиронија is,
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1500
Ironija je što me,
05:53
everyсваки now and again, I'm askedпитао
to visitпосетите those printingштампање pressesprese
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2960
s vremena na vreme,
pozovu u posetu štamparijama
05:56
of this decliningu padu industryиндустрија,
125
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1866
ove industrije koja propada,
05:57
because some people think
126
345919
1532
jer neki ljudi misle
05:59
that the technologyтехнологија I spokeговорио је about here,
last time at TEDTED, my interactiveинтерактивни printпринт,
127
347475
5203
da tehnologija o kojoj sam ovde govorila,
prošli put na TED-u, interaktivna štampa,
06:04
mightМожда actuallyзаправо help saveсачувати them.
128
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1908
može zapravo da ih spase.
06:07
So bewareČuvajte se of your innerунутрашњи bigotpredrasuda,
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2694
Čuvajte se svoje
unutrašnje netrpeljivosti,
06:09
and make friendsпријатељи from your enemiesнепријатељи.
130
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2451
i napravite prijatelje
od svojih neprijatelja.
06:12
Thank you.
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1159
Hvala vam.
06:13
(ApplauseAplauz)
132
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(Aplauz)
Translated by Dragana Savanovic
Reviewed by Ivana Korom

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ABOUT THE SPEAKER
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.

Why you should listen

Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.

At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.

At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.

More profile about the speaker
Kate Stone | Speaker | TED.com

Data provided by TED.

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