TEDWomen 2016
Halla Tómasdóttir: It's time for women to run for office
Hala Tomasdotir (Halla Tómasdóttir): Vreme je da žene budu kandidati za predsednika
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Toplo i sa šarmom, Hala Tomasdotir deli sa nama to kako je prevazišla medijske predrasude, promenila ton političke debate i iznenadila sebe i čitavu naciju kada se kandidovala za predsednicu Islanda - usput inspirišući buduću generaciju vođa. "Ono što vidimo, možemo da budemo", kaže. "Važno je da se žene kandiduju."
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Double-click the English transcript below to play the video.
00:12
I feel incredibly lucky
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Osećam se izuzetno srećno
00:15
to be from a country
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jer dolazim iz zemlje
00:17
that's generally considered
to be the best place in the world
to be the best place in the world
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koja se generalno smatra
najboljim mestom na svetu
najboljim mestom na svetu
00:21
to be a woman.
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za žene.
00:24
In 1975, when I was seven years old,
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Godine 1975, kad mi je bilo sedam godina,
00:28
women in Iceland went on a strike.
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Islanđanke su stupile u štrajk.
00:31
They did no work that day,
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Tog dana nisu radile,
00:33
whether they held professional jobs
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bilo da su imale profesionalne poslove
00:36
or had the work of the home.
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ili su bile domaćice.
00:39
They marched into
the center of Reykjavík --
the center of Reykjavík --
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Umarširale su u centar Rejkjavika -
00:41
90 percent of women participated --
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90 procenata žena je učestvovalo -
00:44
and peacefully and in solidarity
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i mirno i u solidarnosti
00:48
asked for equality.
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su tražile jednakost.
00:51
Nothing worked in Iceland that day,
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Tog dana ništa na Islandu nije radilo
00:54
because nothing works
when women are not at work.
when women are not at work.
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jer ništa ne radi kad žene ne rade.
00:57
(Applause)
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(Aplauz)
01:05
Five years later,
Icelanders had the courage
Icelanders had the courage
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Pet godina kasnije,
Islanđani su imali hrabrosti
Islanđani su imali hrabrosti
01:09
to be the first country in the world
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da budu prva država na svetu
01:11
to democratically elect a woman
as their president.
as their president.
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koja je demokratski izabrala
ženu za predsednika.
ženu za predsednika.
01:15
I will never forget this day,
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Nikad neću zaboraviti taj dan
01:18
that President Vigdís,
as we know her by her first name,
as we know her by her first name,
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kad je predsednica Vigdis,
kod nas je poznata po imenu,
kod nas je poznata po imenu,
01:23
stepped out on the balcony
of her own home,
of her own home,
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izašla na balkon svog doma,
01:26
a single mom with her daughter
by her side as she had won.
by her side as she had won.
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samohrana majka sa kćerkom
pored sebe, kada je pobedila.
pored sebe, kada je pobedila.
01:30
(Applause)
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(Aplauz)
01:37
This woman was an incredible role model
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Ova žena je bila neverovatan uzor
01:39
for me and everyone
growing up at that time,
growing up at that time,
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za mene i svakoga ko je tada odrastao,
01:44
including boys.
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uključujući dečake.
01:45
She frequently shares the story
of how a young boy approached her
of how a young boy approached her
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Često deli priču o tome
kako joj je prišao dečačić,
kako joj je prišao dečačić,
01:49
after a couple of terms in office
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nakon nekoliko predsedničkih mandata,
01:51
and asked, "Can boys
really grow up to be president?"
really grow up to be president?"
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i upitao: "Mogu li dečaci zaista
da budu predsednici kad odrastu?"
da budu predsednici kad odrastu?"
01:55
(Laughter)
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(Smeh)
01:58
Role models really matter,
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Uzori su uistinu važni,
02:00
but even with such strong role models
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no čak i uz tako snažne uzore,
02:03
who I am so grateful for,
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na kojima sam zahvalna,
02:06
when I was encouraged
to run for president,
to run for president,
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kad su me ohrabrivali
da se kandidujem za predsednika,
da se kandidujem za predsednika,
02:08
my first reaction was,
"Who am I to run for president?
"Who am I to run for president?
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moja prva reakcija je bila: "Ko sam ja
da se kandidujem za predsednika?
da se kandidujem za predsednika?
02:14
Who am I to be president?"
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Ko sam ja da bih bila predsednik?"
02:17
It turns out that women
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Ispostavlja se da žene
02:20
are less likely
to consider running than men.
to consider running than men.
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ređe razmišljaju
o kandidovanju od muškaraca.
o kandidovanju od muškaraca.
02:23
So a study done in the US in 2011
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Urađeno je istraživanje u SAD-u 2011.
02:27
showed that 62 percent of men
had considered running for office,
had considered running for office,
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koje je pokazalo da 62 procenta muškaraca
je razmišljalo da se kandiduje,
je razmišljalo da se kandiduje,
02:33
but 45 percent of women.
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a 45 procenata žena.
02:36
That's gap of 16 percentage points,
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To je razlika od 16 procentnih poena
02:39
and it's the same gap
that existed a decade earlier.
that existed a decade earlier.
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i ta ista razlika je postojala
deceniju ranije.
deceniju ranije.
02:44
And it really is a shame,
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I zaista je šteta
02:46
because I am so convinced that the world
is in real need for women leaders
is in real need for women leaders
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jer sam ubeđena da su svetu
zaista potrebne žene vođe
zaista potrebne žene vođe
02:51
and more principle-based leadership
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i više vođstva zasnovanog na principima
02:53
in general.
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uopšte.
02:56
So my decision to run
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Pa se moja odluka da se kandidujem
02:59
ultimately came down to the fact
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na kraju svodila na činjenicu
03:03
that I felt
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da sam osećala
03:05
that I had to do my bit,
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kako moram da odradim svoj deo,
03:09
even if I had no political experience,
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čak iako nemam političkog iskustva,
03:12
to step up and try to be part
of creating the world
of creating the world
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da iskoračim i pokušam da učestvujem
u stvaranju sveta
u stvaranju sveta
03:17
that will make sense and be sustainable
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koji bi imao smisla i bio održiviji
03:20
for our kids,
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za našu decu,
03:21
and a world where we truly allow
both our boys and girls
both our boys and girls
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i sveta u kom zaista omogućujemo
i našim dečacima i devojkama
i našim dečacima i devojkama
03:27
to be all they can be.
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da budu sve što mogu da budu.
03:31
And it was the journey of my life.
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I bio je to poduhvat mog života.
03:36
It was amazing.
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Bilo je divno.
03:39
The journey started with potentially
as many as 20 candidates.
as many as 20 candidates.
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Poduhvat je započeo
sa skoro 20 potencijalnih kandidata.
sa skoro 20 potencijalnih kandidata.
03:43
It boiled down to
nine candidates qualifying,
nine candidates qualifying,
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Svedeno je na devet
kandidata koji su se kvalifikovali
kandidata koji su se kvalifikovali
03:47
and ultimately the race
came down to four of us,
came down to four of us,
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i na kraju je trka svedena na nas četvoro,
03:51
three men and me.
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tri muškarca i mene.
03:53
(Applause)
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(Aplauz)
03:59
But that's not all the drama yet.
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No tu i dalje nije kraj drami.
04:02
You may think you have drama in the US,
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Mislite da je kod vas u SAD-u drama,
04:04
but I can --
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ali mogu -
04:06
(Laughter)
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(Smeh)
04:08
I can assure you
we had our own drama in Iceland.
we had our own drama in Iceland.
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uveravam vas da smo imali
sopstvenu dramu na Islandu.
sopstvenu dramu na Islandu.
04:12
So our sitting president of 20 years
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Naš predsednik, koji je to već 20 godina,
04:15
announced initially
that he was not going to run,
that he was not going to run,
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je prethodno najavio
da se neće kandidovati,
da se neće kandidovati,
što je verovatno uzrokovalo pojavu
04:17
which is probably what gave rise
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tolikog broja kandidata
koji su razmatrali kandidovanje.
koji su razmatrali kandidovanje.
04:19
to so many candidates considering running.
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04:22
Then later he changed his mind
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Kasnije se predomislio
04:25
when our prime minister resigned
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kada je naš premijer dao ostavku
04:28
following the infamous Panama Papers
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nakon zloglasnih Panamskih papira
04:31
that implicated him and his family.
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koji su upleli njega i njegovu porodicu.
04:34
And there was a popular
protest in Iceland,
protest in Iceland,
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I imali smo narodni protest na Islandu,
04:36
so the sitting president thought
they needed a trusted leader.
they needed a trusted leader.
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pa je dotadašnji predsednik mislio
kako nam treba vođa od poverenja.
kako nam treba vođa od poverenja.
04:43
A few days later, relations
to his wife and her family's companies
to his wife and her family's companies
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Nekoliko dana kasnije, povezanost
njegove supruge i firmi njene porodice
njegove supruge i firmi njene porodice
04:47
were also discovered in the Panama Papers,
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su takođe otkriveni u Panamskim papirima,
04:50
and so he withdrew from the race again.
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te se on ponovo povukao iz trke.
04:53
Before doing so, he said he was doing that
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Pre nego što je to uradio,
rekao je kako tako postupa
rekao je kako tako postupa
04:56
because now there were two qualified men
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jer smo tad imali
dva kvalifikovana muškarca
dva kvalifikovana muškarca
05:00
who he felt could fill his shoes
running for office.
running for office.
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za koje je on smatrao da mogu
da popune njegovu poziciju.
da popune njegovu poziciju.
05:05
So on May 9, 45 days before election day,
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Stoga, 9. maja, 45 dana pre dana izbora,
05:11
it was not looking too good for me.
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moji izgledi i nisu bili sjajni.
05:14
I did not even make the graph
in the newspaper.
in the newspaper.
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Nisam čak ni upala na grafikon u novinama.
05:18
The polls had me at 1 percent,
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Ankete su pokazivale
da imam jedan procenat,
da imam jedan procenat,
05:21
but that was still the highest
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ali to je i dalje bilo najviše
05:22
that any woman announcing
her candidacy had earned.
her candidacy had earned.
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što je ijedna žena dobila
najavivši svoju kandidaturu.
najavivši svoju kandidaturu.
05:27
So it would be an understatement
to say that I had to work extremely hard
to say that I had to work extremely hard
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Pa bi malo bilo reći
da sam morala veoma da se trudim
da sam morala veoma da se trudim
05:32
to get my seat at the table
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da dobijem mesto za stolom
05:34
and access to television,
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i pristup televiziji
05:37
because the network decided
that they would only include
that they would only include
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jer je mreža odlučila
da će jedino uključiti
da će jedino uključiti
05:40
those with 2.5 percent
or more in the polls
or more in the polls
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one sa 2,5 procenata i više na anketama
05:43
in the first TV debate.
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u prvu televizijsku debatu.
05:46
I found out on the afternoon
of the first TV debate
of the first TV debate
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Saznala sam tog popodneva
kad je bila prva TV debata
kad je bila prva TV debata
05:50
that I would participate
along with the three men,
along with the three men,
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da ću učestvovati zajedo sa tri muškarca,
05:53
and I found out on live TV
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a to sam saznala u živom prenosu na TV-u
05:56
that I came in at exactly 2.5 percent
on the day of the first TV debate.
on the day of the first TV debate.
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da sam imala tačno 2,5 posto podrške
na dan prve TV debate.
na dan prve TV debate.
06:01
(Applause)
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(Aplauz)
06:07
So, challenges.
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Dakle, izazovi.
06:10
The foremost challenges I had to face
and overcome on this journey
and overcome on this journey
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Najveći izazovi sa kojim sam se suočila
i prevazišla na ovom putovanju
i prevazišla na ovom putovanju
06:14
had to do with media, muscle and money.
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su se ticali medija, moći i novca.
06:16
Let's start with media.
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Počećemo s medijima.
06:18
There are those who say
gender doesn't matter
gender doesn't matter
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Neki tvrde da rod nije bitan
06:21
when it comes to media and politics.
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kad se radi o medijima i politici.
06:22
I can't say that I agree.
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Ne mogu reći da se slažem.
06:25
It proved harder for me
to both get access and airtime in media.
to both get access and airtime in media.
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Ispostavilo se da je teže za mene
i da dobijem pristup i prostor u medijima.
i da dobijem pristup i prostor u medijima.
06:29
As a matter of fact, the leading candidate
appeared in broadcast media
appeared in broadcast media
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Štaviše, vodeći kandidat
se pojavio na medijskim emitovanjima
se pojavio na medijskim emitovanjima
06:33
87 times in the months
leading up to the elections,
leading up to the elections,
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87 puta tokom meseci
koji su prethodili izborima,
koji su prethodili izborima,
06:36
whereas I appeared 31 times.
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dok sam se ja pojavila 31 put.
06:39
And I am not saying
media is doing this consciously.
media is doing this consciously.
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I ne kažem da mediji ovo rade svesno.
06:43
I think largely this has to do
with unconscious bias,
with unconscious bias,
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Mislim da ovo ima veze
sa podsvesnom pristrasnošću
sa podsvesnom pristrasnošću
06:46
because in media,
much like everywhere else,
much like everywhere else,
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jer u medijima, kao i svuda,
06:50
we have both conscious
and unconscious bias,
and unconscious bias,
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imamo i svesne i podsvesne predrasude,
06:54
and we need to have the courage
to talk about it if we want to change it.
to talk about it if we want to change it.
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i moramo da imamo hrabrosti da govorimo
o tome, ako želimo to da promenimo.
o tome, ako želimo to da promenimo.
06:58
When I finally got access to TV,
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Kad sam konačno dobila pristup TV-u,
07:00
the first question I got was,
"Are you going to quit?"
"Are you going to quit?"
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prvo pitanje koje sam dobila je bilo:
"Da li ćeš da odustaneš?"
"Da li ćeš da odustaneš?"
07:05
And that was a hard one.
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I to je bilo surovo.
07:08
But of course, with 1 percent
to 2.5 percent in the polls,
to 2.5 percent in the polls,
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Ali naravno,
sa 1 do 2,5 procenata na anketama
sa 1 do 2,5 procenata na anketama
07:11
maybe it's understandable.
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možda je razumljivo.
07:13
But media really matters,
and every time I appeared on TV,
and every time I appeared on TV,
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Ali mediji su zaista važni,
i svaki put kad bih se pojavila na TV-u,
i svaki put kad bih se pojavila na TV-u,
07:16
we saw and experienced
a rise in the polls,
a rise in the polls,
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videli bismo i doživeli rast na anketama,
07:20
so I know firsthand how much this matters
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stoga znam iz prve ruke
koliko je ovo važno
koliko je ovo važno
07:22
and why we have to talk about it.
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i zašto moramo da govorimo o tome.
07:25
I was the only one
out of the final four candidates
out of the final four candidates
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Bila sam jedina od četiri
finalna kandidata
finalna kandidata
07:27
that never got a front page interview.
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koja nije imala intervju
na naslovnoj strani.
na naslovnoj strani.
07:29
I was sometimes left out of the questions
asked of all other candidates
asked of all other candidates
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Ponekad su me izostavljali
kod pitanja koje su pitali druge kandidate
kod pitanja koje su pitali druge kandidate
07:33
and out of coverage about the elections.
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i iz prenosa vesti o izborima.
07:36
So I did face this,
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Pa, s ovim sam se suočila,
07:38
but I will say this
to compliment the Icelandic media.
to compliment the Icelandic media.
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ali reći ću sledeće,
kao kompliment islandskim medijima.
kao kompliment islandskim medijima.
07:41
I got few if any comments
about my hair and pantsuit.
about my hair and pantsuit.
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Skoro da uopšte nisu komentarisali
moju kosu i odela.
moju kosu i odela.
07:46
(Applause)
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(Aplauz)
07:48
So kudos to them.
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Sva pohvala za njih.
07:51
But there is another experience
that's very important.
that's very important.
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Ali tu je još jedno veoma važno iskustvo.
07:56
I ran as an independent candidate,
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Učestvovala sam kao nezavisan kandidat,
07:58
not with any political party
or muscle behind me.
or muscle behind me.
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bez bilo koje političke partije
ili moći iza mene.
ili moći iza mene.
08:01
That lack of experience
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To neiskustvo
08:04
and lack of access to resources
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i nedostupnost resursa
08:06
probably came at a cost to our campaign,
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su verovatno koštali našu kampanju,
08:09
but it also allowed us to innovate
and do politics differently.
and do politics differently.
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ali su nam takođe omogućili da inoviramo
i bavimo se politikom drugačije.
i bavimo se politikom drugačije.
08:14
We ran a positive campaign,
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Vodili smo pozitivnu kampanju
08:17
and we probably changed the tone
of the election for others by doing that.
of the election for others by doing that.
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i verovatno smo time promenili
ton izbora za druge.
ton izbora za druge.
08:23
It may be the reason
why I had less airtime on TV,
why I had less airtime on TV,
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Možda je to razlog
što sam imala manje prostora na TV-u
što sam imala manje prostora na TV-u
08:26
because I wanted to show
other contenders respect.
other contenders respect.
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jer sam prema drugim kandidatima
želela da pokažem poštovanje.
želela da pokažem poštovanje.
08:30
When access to media
proved to be so difficult,
proved to be so difficult,
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Kada se pristup medijima
pokazao komplikovanim,
pokazao komplikovanim,
08:33
we ran our own media.
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vodili smo sopstvene medije.
08:35
I ran live Facebook sessions
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Vodila sam uživo sesije na Fejsbuku,
08:37
where I took questions from voters
on anything and responded on the spot.
on anything and responded on the spot.
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gde sam primala pitanja od glasača
o bilo čemu i odgovarala na mestu.
o bilo čemu i odgovarala na mestu.
08:43
And we put all the questions I got
and all the answers on an open Facebook
and all the answers on an open Facebook
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I postavljali smo sva pitanja
i sve odgovore javno na Fejsbuk
i sve odgovore javno na Fejsbuk
08:47
because we thought
transparency is important
transparency is important
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jer smo smatrali
da je transparentnost važna,
da je transparentnost važna,
08:50
if you want to establish trust.
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ako želite da učvrstite poverenje.
08:53
And when reaching young voters
proved to be challenging,
proved to be challenging,
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A kad se pristup mladim glasačima
pokazao komplikovanim,
pokazao komplikovanim,
08:56
I became a Snapchatter.
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aktivirala sam se na Snepčetu.
08:59
I got young people
to teach me how to do that,
to teach me how to do that,
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Imala sam mlade ljude
koji su me naučili tome
koji su me naučili tome
09:01
and I used every filter on Snapchat
during the last part of the campaign.
during the last part of the campaign.
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i koristila sam sve filtere na Snepčetu
tokom poslednjeg dela kampanje.
tokom poslednjeg dela kampanje.
09:06
And I actually had to use a lot of humor
and humility, as I was very bad at it.
and humility, as I was very bad at it.
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I zapravo sam morala mnogo da se šalim
i da budem skromna jer mi je loše išlo.
i da budem skromna jer mi je loše išlo.
09:12
But we grew the following
amongst young people by doing that.
amongst young people by doing that.
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Ali nam je time
rasla podrška među mladima.
rasla podrška među mladima.
09:16
So it's possible to run
a different type of campaign.
a different type of campaign.
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Dakle, moguće je voditi
različit vid kampanje.
različit vid kampanje.
09:19
But unfortunately, one cannot talk
about politics without mentioning money.
about politics without mentioning money.
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Ali, nažalost, ne možete govoriti
o politici, a da ne pomenete novac.
o politici, a da ne pomenete novac.
09:25
I am sad that it is that way,
but it's true,
but it's true,
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Žao mi je što je tako, ali je istina,
09:27
and we had less financial resources
than the other candidates.
than the other candidates.
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a mi smo imali manje finansijskih resursa
od drugih kandidata.
od drugih kandidata.
09:32
This probably was partly due to the fact
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Ovo je verovatno delimično bilo zbog toga
09:36
that I think I had a harder time
asking for financial support.
asking for financial support.
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što je meni bilo teže
da tražim finansijsku podršku.
da tražim finansijsku podršku.
09:41
And maybe I also had the ambition
to do more with less.
to do more with less.
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A možda sam imala i ambiciju
da odradim što više sa što manje.
da odradim što više sa što manje.
09:46
Some would call that very womanly of me.
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Neki bi to nazvali mojom ženstvenošću.
09:50
But even with one third the media,
one third the financial resources,
one third the financial resources,
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No čak i uz trećinu medija,
trećinu finansijskih resursa
trećinu finansijskih resursa
09:56
and only an entrepreneurial team,
but an amazing team,
but an amazing team,
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i jedino sa ekipom preduzetnika,
ali izuzetnom ekipom,
ali izuzetnom ekipom,
09:59
we managed to surprise everyone
on election night,
on election night,
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uspeli smo sve da iznenadimo
u izbornoj noći,
u izbornoj noći,
10:04
when the first numbers came in.
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kada su stigle prve cifre.
10:06
I surprised myself,
as you may see in that photo.
as you may see in that photo.
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Iznenadila sam se,
kao što vidite na toj slici.
kao što vidite na toj slici.
10:09
(Laughter)
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(Smeh)
10:11
So the first numbers,
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Dakle, prve cifre,
10:14
I came in neck to neck
to the leading candidate.
to the leading candidate.
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bila sam rame uz rame
sa vodećim kandidatom.
sa vodećim kandidatom.
10:16
(Cheers)
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(Klicanje)
10:24
Well, too early,
because I didn't quite pull that,
because I didn't quite pull that,
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Pa, trčite pred rudu
jer nisam uspela u tome,
jer nisam uspela u tome,
10:27
but I came in second,
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ali bila sam druga
10:29
and we went a long way
from the one percent,
from the one percent,
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i prešli smo dug put od jednog procenta,
10:32
with nearly a third of the vote,
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do skoro trećine glasova
10:34
and we beat the polls
by an unprecedented margin,
by an unprecedented margin,
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i porazili smo ankete jedinstvenom maržom
10:37
or 10 percentage points
above what the last poll came in at.
above what the last poll came in at.
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ili 10 procenata iznad onoga
što su poslednje ankete pokazivale.
što su poslednje ankete pokazivale.
10:42
Some people call me the real winner
of the election because of this,
of the election because of this,
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Neki me zbog ovoga
zovu istinskom pobednicom izbora
zovu istinskom pobednicom izbora
10:45
and there are many people
who encouraged me to run again.
who encouraged me to run again.
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i mnogi ljudi me podstiču
da se ponovo kandidujem.
da se ponovo kandidujem.
10:49
But what really makes me proud
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Ali ono na šta sam zaista ponosna
10:52
is to know that I earned
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je saznanje da sam dobila
10:53
proportionately higher percentage
support from the young people,
support from the young people,
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proporcionalno veći procenat
podrške mladih
podrške mladih
10:58
and a lot of people encouraged
my daughter to run in 2040.
my daughter to run in 2040.
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i mnogi ljudi ohrabruju
moju kćerku da se kandiduje 2040.
moju kćerku da se kandiduje 2040.
11:03
(Applause)
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(Aplauz)
11:10
She is 13,
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Ona ima 13 godina
11:12
and she had never been on TV before.
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i nikad pre nije bila na televiziji.
11:15
And on election day,
I observed her on TV repeatedly,
I observed her on TV repeatedly,
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A na dan izbora
sam je često posmatrala na TV-u,
sam je često posmatrala na TV-u,
11:19
and she was smart, she was self-confident,
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bila je pametna, samopouzdana,
11:23
she was sincere, and she was
supportive of her mother.
supportive of her mother.
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iskrena i podržavala je svoju majku.
11:26
This was probably
the highlight of my campaign.
the highlight of my campaign.
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Ovo je verovatno
bila svetla tačka moje kampanje.
bila svetla tačka moje kampanje.
11:29
(Applause)
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(Aplauz)
11:36
But there was another one.
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Ali ima tu još jedna.
11:38
These are preschool girls out on a walk,
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Ovo su devojčice
predškolskog uzrasta u šetnji
predškolskog uzrasta u šetnji
11:41
and they found
a poster of me on a bus stop,
a poster of me on a bus stop,
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i videle su moj poster
na autobuskom stajalištu
na autobuskom stajalištu
11:43
and they saw the need to kiss it.
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i imale su potrebu da ga poljube.
11:45
Audience: Aw!
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Publike: Aaaa!
11:47
This picture was really
enough of a win for me.
enough of a win for me.
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Ova slika je za mene dovoljna pobeda.
11:51
What we see, we can be.
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Ono što vidimo, možemo da postanemo.
11:54
So screw fear and challenges.
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Zato, dovraga sa strahom i izazovima.
11:57
(Applause)
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(Aplauz)
11:59
It matters that women run,
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Važno je da se žene kandiduju
12:02
and it's time for women to run for office,
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i vreme je da se žene
kandiduju za kancelariju,
kandiduju za kancelariju,
12:06
be it the office of the CEO
or the office of the president.
or the office of the president.
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bilo kancelariju izvršnog direktora
ili kancelariju predsednika.
ili kancelariju predsednika.
12:11
I also managed to put an impression
on your very own "New Yorker."
on your very own "New Yorker."
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Takođe sam uspela da ostavim utisak
baš na vaš "Njujorker".
baš na vaš "Njujorker".
12:16
I earned a new title,
"A living emoji of sincerity."
"A living emoji of sincerity."
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Zaradila sam novu titulu:
"Živi emotikon iskrenosti".
"Živi emotikon iskrenosti".
12:20
(Cheers)
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(Klicanje)
12:24
It is possibly my proudest title yet,
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Verovatno je to titula
na koju sam najponosnija do sad,
na koju sam najponosnija do sad,
12:29
and the reason is
that women too often get penalized
that women too often get penalized
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a razlog je to što žene često kažnjavaju
12:33
for using what I call
their emotional capital,
their emotional capital,
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jer koriste ono što nazivam
njihovim emocionalnim kapitalom,
njihovim emocionalnim kapitalom,
12:37
but I know from experience
that we become so good
that we become so good
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ali znam iz iskustva da uspevamo
12:41
when we do just that.
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kad baš tako postupamo.
12:42
(Applause)
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(Aplauz)
12:47
And we need more of that.
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I potrebno je više toga.
12:51
We celebrated as if we had won
on election night,
on election night,
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Slavili smo kao da smo pobedili
u izbornoj noći
u izbornoj noći
12:54
because that's how we felt.
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jer smo se tako osećali.
12:56
So you don't necessarily
have to reach that office.
have to reach that office.
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Stoga ne morate nužno
da stignete do te kancelarije.
da stignete do te kancelarije.
13:00
You just have to go for it,
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Prosto morate da posegnete za njom
13:02
and you, your family, your friends,
everyone working with you,
everyone working with you,
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i vi, vaša porodica, vaši prijatelji,
svi koji rade sa vama,
svi koji rade sa vama,
13:05
if you do it well, you will grow beyond
anything you will experience before.
anything you will experience before.
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ako budete dobro radili, rašćete
mimo bilo čega što ste doživeli pre.
mimo bilo čega što ste doživeli pre.
13:12
So we had a good time,
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Dakle, dobro smo se zabavljali
13:14
and I learned a lot on this journey,
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i mnogo sam naučila na ovom putovanju,
13:17
probably more lessons
than I can share here
than I can share here
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verovatno više lekcija
nego što bih mogla ovde da podelim
nego što bih mogla ovde da podelim
13:19
in the time we have today.
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u predviđenom vremenu.
13:21
But rest assured, it was hard work.
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No budite sigurni, bio je to težak posao.
13:25
I lost a lot of sleep during those months.
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Izgubila sam mnogo sna tokom tih meseci.
13:28
It took resilience
and perseverance to not quit,
and perseverance to not quit,
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Potrebne su bile otpornost
i istrajnost da ne odustanem,
i istrajnost da ne odustanem,
13:34
but I learned something
that I knew before on the one percent day,
that I knew before on the one percent day,
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ali sam nešto naučila, to sam saznala pre,
onog dana sam imala jedan procenat,
onog dana sam imala jedan procenat,
13:38
and that is that you can only be good
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a to je da jedino možete biti dobri
13:41
when you are truly, authentically
listening to your own voice
listening to your own voice
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kad uistinu, autentično
slušate sopstveni glas
slušate sopstveni glas
13:45
and working in alignment with that.
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i delate u skladu s tim.
13:49
As a good sister of mine sometimes says,
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Kao što jedna moja dobra sestra kaže:
13:51
you may cheat on your intuition,
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možeš da varaš svoju intuiciju,
13:54
but your intuition never cheats on you.
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ali tvoja intuicija nikad ne vara tebe.
13:59
I think it's also very important,
and you all know this,
and you all know this,
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Mislim da je takođe veoma važno,
i svi ovo znate,
i svi ovo znate,
14:02
that on any journey you go on,
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da je na bilo kom vašem putovanju
14:04
it's the team you take along.
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važna ekipa s kojom idete.
14:06
It's having people around you
who share your values, your vision,
who share your values, your vision,
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Važno je imati ljude oko vas
koji dele vaše vrednosti, vašu viziju,
koji dele vaše vrednosti, vašu viziju,
14:11
but are different in every other way.
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ali su različiti na sve druge načine.
14:14
That's the formula for success for me,
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Za mene je to formula uspeha
14:16
and I am blessed with an amazing husband,
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i ja sam blagoslovena divnim mužem,
14:18
here today,
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koji je ovde danas,
14:21
an incredible family --
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fantastičnom porodicom -
14:22
(Applause)
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(Aplauz)
14:24
and great friends,
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i sjajnim prijateljima,
14:26
and we came together
as entrepreneurs in the political arena,
as entrepreneurs in the political arena,
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a okupili smo se
kao preduzetnici u političkoj areni
kao preduzetnici u političkoj areni
14:29
and pulled something off
that everyone said would be impossible.
that everyone said would be impossible.
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i uspeli smo u nečemu
za šta su nam svi rekli da je nemoguće.
za šta su nam svi rekli da je nemoguće.
14:33
As a matter of fact,
the leading PR expert told me
the leading PR expert told me
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Zapravo, vodeći PR ekspert mi je rekao,
14:36
before I made my decision
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pre nego što sam donela odluku,
14:38
that I would do well to get seven percent.
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da će osvojenih 7 procenata glasova
za mene biti uspeh.
za mene biti uspeh.
14:41
I appreciated his perspective,
because he was probably right,
because he was probably right,
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Cenila sam njegovu perspektivu
jer je verovatno bio u pravu
jer je verovatno bio u pravu
14:45
and he was basing it
on valuable experience.
on valuable experience.
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i zasnivao je to na dragocenom iskustvu.
14:48
But on the one percent day,
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Ali dana kad sam imala 1%,
14:49
I decided here to show him
that he was wrong.
that he was wrong.
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tad sam odlučila da mu pokažem
da nije u pravu.
da nije u pravu.
14:54
It's very important to mention this,
because I did lose a lot of sleep,
because I did lose a lot of sleep,
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Važno je da ovo pomenem
jer sam izgubila mnogo sna
jer sam izgubila mnogo sna
14:57
and I worked hard,
and so did the people with me.
and so did the people with me.
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i vredno sam radila, kao i moji ljudi.
15:00
We can never go the distance
if we forget to take care of ourselves.
if we forget to take care of ourselves.
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Nikad nećemo stići daleko,
ako zaboravimo da vodimo računa o sebi.
ako zaboravimo da vodimo računa o sebi.
15:04
And it's two things that I think
are very important in that,
are very important in that,
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I verujem da su dve stvari
veoma važne za to:
veoma važne za to:
15:07
in surrounding yourself with people
and practices that nourish you,
and practices that nourish you,
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okruživanje sebe ljudima
i aktivnostima koje vas jačaju,
i aktivnostima koje vas jačaju,
15:11
but it's equally important,
maybe even more important,
maybe even more important,
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ali je jednako važno, možda čak i važnije
15:13
to have the courage
to get rid of people and practices
to get rid of people and practices
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imati hrabrosti
otarasiti se ljudi i aktivnosti
otarasiti se ljudi i aktivnosti
15:17
that take away your energy,
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koje vam oduzimaju energiju,
15:19
including the wonderful bloggers
and commentators.
and commentators.
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uključujući divne blogere i komentatore.
15:24
I took a lot of support
from others in doing this,
from others in doing this,
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Imala sam podršku mnogih u ovome,
15:27
and I made the decision to go high
when others went low,
when others went low,
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i odlučila sam da se vinem visoko
kad su drugi ponirali nisko,
kad su drugi ponirali nisko,
15:31
and that's partly how I kept
my energy going throughout all of this.
my energy going throughout all of this.
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i delimično sam tako održavala
svoju energiju prolazeći kroz sve ovo.
svoju energiju prolazeći kroz sve ovo.
15:36
And when I lost my energy for a moment --
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A kad bih za tren izgubila energiju -
15:38
and I did from time to time,
it wasn't easy --
it wasn't easy --
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a jesam, s vremena na vreme,
nije bilo lako -
nije bilo lako -
15:41
I went back to why I decided to run,
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prisetila bih se razloga
zašto sam se kandidovala,
zašto sam se kandidovala,
15:45
and how I had decided to run my own race.
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i da sam odlučila da igram
po mojim pravilima.
po mojim pravilima.
15:49
I called it a 4G campaign,
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Nazvala sam to 4G kampanjom,
15:52
the G's representing the Icelandic words.
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G slova predstavljaju islandske reči.
15:54
And the first one is called "Gagn."
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A prvo stoji za "Gagn".
15:57
I ran to do good,
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Kandidovala sam se da doprinesem,
15:59
to be of service,
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da budem od koristi
16:00
and I wanted servant leadership
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i želela sam da vođstvo uslužnosti
16:03
to be at the center of how I worked
and everybody else in the campaign.
and everybody else in the campaign.
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bude u centru mog delanja,
kao i kod ostalih učesnika kampanje.
kao i kod ostalih učesnika kampanje.
16:07
Second one is "Gleði," or joy.
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Drugo je "Gleði" ili radost.
16:10
I decided to enjoy the journey.
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Odlučila sam da uživam u putovanju.
16:12
There was a lot to be taken
out of the journey,
out of the journey,
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Toliko toga je moglo da se nauči na njemu,
16:14
no matter if the destination
was reached or not.
was reached or not.
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bez obzira na to
da li stignemo do cilja ili ne.
da li stignemo do cilja ili ne.
16:17
And I tried my utmost
to inspire others to do so as well.
to inspire others to do so as well.
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I davala sam sve od sebe
da inspirišem druge da rade to isto.
da inspirišem druge da rade to isto.
16:21
Third is "Gagnsæi."
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Treće je "Gagnsæi".
16:23
I was open to any questions.
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Bila sam otvorena za sva pitanja.
16:24
I kept no secrets,
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Nisam imala tajne,
16:26
and it was all open,
on Facebook and websites.
on Facebook and websites.
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i sve je bilo javno
na Fejsbuku i vebsajtovima.
na Fejsbuku i vebsajtovima.
16:29
Because I think if you're
choosing your president,
choosing your president,
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Jer smatram da ako birate svog predsenika,
16:31
you deserve answers to your questions.
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zaslužujete odgovore na vaša pitanja.
16:34
Last but not least,
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Poslednje, ali ne manje važno,
16:37
I don't need to explain that in this room,
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ne moram to da obrazlažem
u ovoj prostoriji,
u ovoj prostoriji,
16:39
we ran on the principle of Girlpower.
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naša kandidatura
je počivala na principu ženske snage.
je počivala na principu ženske snage.
16:42
(Cheers)
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(Klicanje)
16:48
I am incredibly glad
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Izuzetno mi je drago
16:50
that I had the courage to run,
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da sam imala hrabrosti da se kandidujem,
16:52
to risk failure but receive success
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da rizikujem neuspeh,
ali da postignem uspeh
ali da postignem uspeh
16:55
on so many levels.
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na toliko nivoa.
16:58
I can't tell you that it was easy,
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Ne mogu da vam kažem da je bilo lako,
17:01
but I can tell you,
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ali vam mogu reći,
17:04
and I think my entire team
will agree with me,
will agree with me,
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i mislim da će se moja čitava ekipa
složiti sa mnom,
složiti sa mnom,
17:07
that it was worth it.
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da je bilo vredno truda.
17:10
Thank you.
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Hvala vam.
17:11
(Applause)
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(Aplauz)
17:13
Thank you.
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Hvala vam.
17:16
Thank you.
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Hvala vam.
17:18
(Applause)
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(Aplauz)
17:26
Pat Mitchell: I'm not letting you go yet.
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Pat Mičel: Neću da te pustim još uvek.
17:29
Halla Tómasdóttir: What a great crowd.
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Hala Tomasdotir: Kakva sjajna publika.
17:33
PM: I can't let you go
without saying
without saying
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PM: Ne mogu da te pustim, a da ne kažem
17:35
that probably everybody in the room
is ready to move to Iceland
is ready to move to Iceland
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da su verovatno svi u prostoriji
spremni da se presele na Island
spremni da se presele na Island
17:38
and vote for you.
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i da glasaju za tebe.
Naravno da verovatno
ne možemo da gasamo tamo,
ne možemo da gasamo tamo,
17:40
But of course we probably
can't vote there,
can't vote there,
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17:42
but one thing we can get from Iceland
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ali jedno možemo da dobijemo od Islanda
17:45
and have always gotten is inspiration.
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i oduvek smo to dobijali - inspiraciju.
17:48
I mean, I'm old enough to remember 1975
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Mislim, dovoljno sam stara
da se sećam 1975,
da se sećam 1975,
17:51
when all the Icelandic women walked out,
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kada su sve Islanđanke išetale,
17:53
and that really was a very big factor
in launching the women's movement.
in launching the women's movement.
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a to je zaista bio veoma značajan faktor
za lansiranje pokreta žena.
za lansiranje pokreta žena.
17:56
You made a reference to it earlier.
I'd love to bring the picture back up
I'd love to bring the picture back up
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Podsetila si nas na to ranije,
volela bih da vratimo sliku
volela bih da vratimo sliku
18:00
and just have us remember what it was like
when a country came to a standstill.
when a country came to a standstill.
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i da se prosto prisetimo kako je izgledalo
kada je država dovedena do zastoja.
kada je država dovedena do zastoja.
18:04
And then what you may not know
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I ono što možda ne znate
18:06
because our American media
did not report it,
did not report it,
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jer naši mediji u Americi
nisu izveštavali o tome,
nisu izveštavali o tome,
18:10
the Icelandic women
walked out again on Monday. Right?
walked out again on Monday. Right?
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Islanđanke su ponovo išetale
u ponedeljak [24. 10. 2016]. Je li tako?
u ponedeljak [24. 10. 2016]. Je li tako?
18:14
HT: Yes, they did.
PM: Can you tell us about that?
PM: Can you tell us about that?
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HT: Da, jesu.
PM: Možeš li da nam govoriš o tome?
PM: Možeš li da nam govoriš o tome?
18:17
HT: Yes, so 41 years
after the original strike,
after the original strike,
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HT: Da, dakle 41 godinu
nakon prvobitnog štrajka,
nakon prvobitnog štrajka,
18:20
we may be the best place
in the world to be a woman,
in the world to be a woman,
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možda jesmo najbolje mesto
na svetu za žene,
na svetu za žene,
18:23
but our work isn't done.
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ali naš posao nije završen.
18:26
So at 2:38pm on Monday,
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Pa su u ponedeljak u 14:38h
18:28
women in Iceland left work,
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žene na Islandu napustile poslove
18:30
because that's when
they had earned their day's salary.
they had earned their day's salary.
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jer su u tom momentu
zaradile svoju dnevnicu.
zaradile svoju dnevnicu.
18:33
(Applause)
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(Aplauz)
18:48
What's really cool about this
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Ono što je sjajno kod ovoga
18:50
is that young women and men participated
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je da su mlade žene i muškarci učestvovali
18:54
in greater numbers than before,
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u većem broju nego ranije
18:56
because it is time
that we close the pay gap.
that we close the pay gap.
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jer je vreme da okončamo
razliku u platama.
razliku u platama.
19:02
PM: So I'm not going to ask
Halla to commit right now
Halla to commit right now
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PM: Neću tražiti od Hale da se sad obaveže
19:05
to what she's doing next,
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o narednim postupcima,
19:06
but I will say that you'd have
a very large volunteer army
a very large volunteer army
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ali ću da kažem da bi imala
veoma veliku armiju volontera,
veoma veliku armiju volontera,
19:10
should you decide to do that again.
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kad bi odlučila da se ponovo kandiduješ.
19:12
Thank you Halla.
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Hvala ti, Hala.
19:14
HT: Thank you all.
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HT: Hvala vam svima.
19:15
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com