TEDWomen 2016
Halla Tómasdóttir: It's time for women to run for office
哈拉·投馬斯豆提爾: 這是女性參選的時機
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具有溫暖和機智，哈拉·投馬斯豆提爾分享她如何克服媒體的偏見，改變政治辯論的基調，並在她參選冰島總統時，震驚了整個國家，同時激勵下一代領導人。 她說：「我們看到的，我們可以做到」以及「女性參選的意義極其重大」。
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Double-click the English transcript below to play the video.
00:12
I feel incredibly lucky
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我感到非常的幸運，
00:15
to be from a country
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因為我來自一個
被國際間公認為
00:17
that's generally considered
to be the best place in the world
to be the best place in the world
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對女性而言最好的國家。
00:21
to be a woman.
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00:24
In 1975, when I was seven years old,
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在 1975 年，那時我七歲，
冰島的女性舉行了一次罷工。
00:28
women in Iceland went on a strike.
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00:31
They did no work that day,
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那一天她們什麼工作都沒有做，
無論她們是從事專業工作的職業女性，
00:33
whether they held professional jobs
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還是在家料理家務的主婦。
00:36
or had the work of the home.
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她們去到雷科威亞克的市中心
進行遊行示威，
進行遊行示威，
00:39
They marched into
the center of Reykjavík --
the center of Reykjavík --
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──有百分之九十的女性參與──
00:41
90 percent of women participated --
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她們和平地並且團結地，
00:44
and peacefully and in solidarity
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要求平等對待女性。
00:48
asked for equality.
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00:51
Nothing worked in Iceland that day,
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那一天，在冰島沒有任何事情完成。
00:54
because nothing works
when women are not at work.
when women are not at work.
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因為當女性離開了工作崗位時
沒有任何事會有成效。
沒有任何事會有成效。
00:57
(Applause)
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（掌聲）
01:05
Five years later,
Icelanders had the courage
Icelanders had the courage
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五年後，冰島人有了勇氣
成為世界上第一個
01:09
to be the first country in the world
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通過民主選舉產生一位女性
來擔任他們總統的國家。
來擔任他們總統的國家。
01:11
to democratically elect a woman
as their president.
as their president.
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我永遠都不會忘記這一天，
01:15
I will never forget this day,
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那天總統 Vigdís，
我們都直接稱呼她的名字，
我們都直接稱呼她的名字，
01:18
that President Vigdís,
as we know her by her first name,
as we know her by her first name,
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01:23
stepped out on the balcony
of her own home,
of her own home,
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在贏得選舉後，
她走出來到她自己家的陽台上，
她走出來到她自己家的陽台上，
她是一位單身母親，
身邊是她的女兒。
身邊是她的女兒。
01:26
a single mom with her daughter
by her side as she had won.
by her side as she had won.
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（掌聲）
01:30
(Applause)
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01:37
This woman was an incredible role model
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這位女性是一位了不起的榜樣，
01:39
for me and everyone
growing up at that time,
growing up at that time,
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對於我以及每一個
成長在那個年代的人，
成長在那個年代的人，
01:44
including boys.
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也包括男孩子。
01:45
She frequently shares the story
of how a young boy approached her
of how a young boy approached her
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她經常分享一個故事
是關於一個年輕的男孩
是關於一個年輕的男孩
在她多任當選總統後接近她
01:49
after a couple of terms in office
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問她：「男孩們真的能夠
長大後成為一位總統嗎？」
長大後成為一位總統嗎？」
01:51
and asked, "Can boys
really grow up to be president?"
really grow up to be president?"
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01:55
(Laughter)
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（笑聲）
01:58
Role models really matter,
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榜樣真的很重要。
但是即使有這樣一些強大的
02:00
but even with such strong role models
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我所感激的榜樣，
02:03
who I am so grateful for,
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當我被勸說去就任總統時，
02:06
when I was encouraged
to run for president,
to run for president,
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我的第一個反應是
「我是能競選總統的人嗎？」
「我是能競選總統的人嗎？」
02:08
my first reaction was,
"Who am I to run for president?
"Who am I to run for president?
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「我是能夠成為總統的人嗎？」
02:14
Who am I to be president?"
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02:17
It turns out that women
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事實證明，
女性比男性更少考慮參與選舉，
02:20
are less likely
to consider running than men.
to consider running than men.
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02:23
So a study done in the US in 2011
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2011 年，在美國做的一項研究
顯示 62% 的男性曾考慮過競選公職，
02:27
showed that 62 percent of men
had considered running for office,
had considered running for office,
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02:33
but 45 percent of women.
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而女性只有 45%。
這可是16個百分點的差距，
02:36
That's gap of 16 percentage points,
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並且和十年前的差距一樣。
02:39
and it's the same gap
that existed a decade earlier.
that existed a decade earlier.
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02:44
And it really is a shame,
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這事真的令人羞愧，
因為我確信這個世界
急需女性領袖，
急需女性領袖，
02:46
because I am so convinced that the world
is in real need for women leaders
is in real need for women leaders
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以及，就一般而言，
更多有原則的領導。
更多有原則的領導。
02:51
and more principle-based leadership
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02:53
in general.
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02:56
So my decision to run
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所以我參選的決定
最後是因為
02:59
ultimately came down to the fact
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03:03
that I felt
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我覺得
03:05
that I had to do my bit,
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我必須盡自己的一份力量，
就算我沒有從政的經驗，
03:09
even if I had no political experience,
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03:12
to step up and try to be part
of creating the world
of creating the world
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也要站出來
嘗試為我們的孩子
創造一個合理而能持續的世界，
03:17
that will make sense and be sustainable
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03:20
for our kids,
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03:21
and a world where we truly allow
both our boys and girls
both our boys and girls
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一個可以讓我們的男孩女孩
可以成為他們想要成為的樣子的世界。
03:27
to be all they can be.
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而這是我人生最重要的旅程。
03:31
And it was the journey of my life.
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它是那麼的不可思議。
03:36
It was amazing.
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03:39
The journey started with potentially
as many as 20 candidates.
as many as 20 candidates.
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在這旅程的開展的時候，
我有 20 位可能的對手。
我有 20 位可能的對手。
後來只有九位符合資格。
03:43
It boiled down to
nine candidates qualifying,
nine candidates qualifying,
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03:47
and ultimately the race
came down to four of us,
came down to four of us,
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而最後，參選人是我們四位，
03:51
three men and me.
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三位男士和我。
03:53
(Applause)
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（掌聲）
但這還不是最精彩的部分。
03:59
But that's not all the drama yet.
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你可能認為美國的選舉己經夠精彩了，
04:02
You may think you have drama in the US,
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但我可以
04:04
but I can --
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（笑聲）
04:06
(Laughter)
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我可以向你保證，
04:08
I can assure you
we had our own drama in Iceland.
we had our own drama in Iceland.
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在冰島我們有屬於我們的精華片段。
當時我們那位已經出任了
20 年的總統，
20 年的總統，
04:12
So our sitting president of 20 years
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最初宣佈他將不會參與競選。
04:15
announced initially
that he was not going to run,
that he was not going to run,
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04:17
which is probably what gave rise
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這也許就是一開始
有那麼多人考慮參選的原因。
有那麼多人考慮參選的原因。
04:19
to so many candidates considering running.
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但後來他卻改變了他的想法，
04:22
Then later he changed his mind
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04:25
when our prime minister resigned
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當時我們的總理
由於臭名昭著的巴拿馬文件
04:28
following the infamous Panama Papers
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牽連到他和他的家人提出辭呈。
04:31
that implicated him and his family.
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當時冰島正在舉行一場
備受關注的抗議遊行。
備受關注的抗議遊行。
04:34
And there was a popular
protest in Iceland,
protest in Iceland,
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04:36
so the sitting president thought
they needed a trusted leader.
they needed a trusted leader.
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在位的總統意識到
人民需要一位他們信任的領袖。
人民需要一位他們信任的領袖。
然而幾天後，他的妻子
舆其家族企業之間的關係
舆其家族企業之間的關係
04:43
A few days later, relations
to his wife and her family's companies
to his wife and her family's companies
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亦在巴拿馬文件中曝光，
04:47
were also discovered in the Panama Papers,
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04:50
and so he withdrew from the race again.
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所以他再次退出競選。
04:53
Before doing so, he said he was doing that
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在退出競選之前，他表示他這麼做
04:56
because now there were two qualified men
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是因為現在已經有兩位夠資格的男士，
他認為他們有能力接替他
去維持政府的運作。
去維持政府的運作。
05:00
who he felt could fill his shoes
running for office.
running for office.
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05:05
So on May 9, 45 days before election day,
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因此，在五月九日，
選舉的 45 天前，
選舉的 45 天前，
形勢對我來説不太有利。
05:11
it was not looking too good for me.
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05:14
I did not even make the graph
in the newspaper.
in the newspaper.
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在報紙上的競選統計，
没有我的蹤影。
没有我的蹤影。
在民意調查中我只有 1% 的支持率，
05:18
The polls had me at 1 percent,
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這支持率卻是在宣佈參選的
女性候選人中最高的。
女性候選人中最高的。
05:21
but that was still the highest
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05:22
that any woman announcing
her candidacy had earned.
her candidacy had earned.
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這樣說有點輕描淡寫，
但我必須付出萬分的努力
但我必須付出萬分的努力
05:27
So it would be an understatement
to say that I had to work extremely hard
to say that I had to work extremely hard
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才能讓我在這選舉中佔一席位，
05:32
to get my seat at the table
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並擁有上電視的資格。
05:34
and access to television,
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05:37
because the network decided
that they would only include
that they would only include
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因為在電視台決定他們只邀請
民意調查中支持率超過
2.5% 的候選人
2.5% 的候選人
05:40
those with 2.5 percent
or more in the polls
or more in the polls
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05:43
in the first TV debate.
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參加第一次的電視辯論。
05:46
I found out on the afternoon
of the first TV debate
of the first TV debate
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在第一次電視辯論當天的下午，
我發現我可以與三位男士
一同參與辫論，
一同參與辫論，
05:50
that I would participate
along with the three men,
along with the three men,
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當時我在看電視直播發現
05:53
and I found out on live TV
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我的支持率就在辯論當日
剛好達到 2.5%。
剛好達到 2.5%。
05:56
that I came in at exactly 2.5 percent
on the day of the first TV debate.
on the day of the first TV debate.
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06:01
(Applause)
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（掌聲）
06:07
So, challenges.
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挑戰接踵而來。
06:10
The foremost challenges I had to face
and overcome on this journey
and overcome on this journey
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在這旅程中，第一個我要面對的挑戰
和媒體政治、背景、錢有關。
06:14
had to do with media, muscle and money.
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06:16
Let's start with media.
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先從媒體説起，
有些人說在媒體和政治方面
06:18
There are those who say
gender doesn't matter
gender doesn't matter
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06:21
when it comes to media and politics.
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性别是平等的。
我並不同意這點。
06:22
I can't say that I agree.
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06:25
It proved harder for me
to both get access and airtime in media.
to both get access and airtime in media.
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我較難獲得機會上媒體受訪或曝光。
06:29
As a matter of fact, the leading candidate
appeared in broadcast media
appeared in broadcast media
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事實上領先的候選人
一直在媒體上曝光，
一直在媒體上曝光，
06:33
87 times in the months
leading up to the elections,
leading up to the elections,
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在選舉前的一個月内，
他曝光了 87 次，
他曝光了 87 次，
而我只有 31 次。
06:36
whereas I appeared 31 times.
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06:39
And I am not saying
media is doing this consciously.
media is doing this consciously.
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我不是説媒體故意這麼做。
我認為這件事與下意識的偏見有關，
06:43
I think largely this has to do
with unconscious bias,
with unconscious bias,
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因為在媒體，其實和其他地方一樣，
06:46
because in media,
much like everywhere else,
much like everywhere else,
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我們都有有意識和潛意識的偏見。
06:50
we have both conscious
and unconscious bias,
and unconscious bias,
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06:54
and we need to have the courage
to talk about it if we want to change it.
to talk about it if we want to change it.
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如果想要改變這現狀，
我們必須有談論這現狀的勇氣。
我們必須有談論這現狀的勇氣。
當我終於有資格上電視，
06:58
When I finally got access to TV,
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問我的第一條問題是
「你會不會退出?」
「你會不會退出?」
07:00
the first question I got was,
"Are you going to quit?"
"Are you going to quit?"
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07:05
And that was a hard one.
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這是個很難回答的問題。
在支持率只有
1% 到 2.5% 的情況下，
1% 到 2.5% 的情況下，
07:08
But of course, with 1 percent
to 2.5 percent in the polls,
to 2.5 percent in the polls,
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問這問題是可以被理解的。
07:11
maybe it's understandable.
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07:13
But media really matters,
and every time I appeared on TV,
and every time I appeared on TV,
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媒體的關注度的確相當的重要。
每當我在電視上曝光後，
07:16
we saw and experienced
a rise in the polls,
a rise in the polls,
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支持率都會上升。
所以我很清楚知道
媒體的影響力有多大，
媒體的影響力有多大，
07:20
so I know firsthand how much this matters
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這也是為什麽我們必須討論這件事。
07:22
and why we have to talk about it.
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在最後四位候選人當中，
07:25
I was the only one
out of the final four candidates
out of the final four candidates
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我是唯一一個從來没有頭版採訪的。
07:27
that never got a front page interview.
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在必答題的部分，有時候我會被遺漏，
07:29
I was sometimes left out of the questions
asked of all other candidates
asked of all other candidates
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同樣的事情也發生在
關於選舉的報導上。
關於選舉的報導上。
07:33
and out of coverage about the elections.
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07:36
So I did face this,
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我接受了現實，
07:38
but I will say this
to compliment the Icelandic media.
to compliment the Icelandic media.
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而我必須讚揚冰島的傳媒。
我幾乎沒有在外表上
被大肆評頭品足。
被大肆評頭品足。
07:41
I got few if any comments
about my hair and pantsuit.
about my hair and pantsuit.
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07:46
(Applause)
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（掌聲）
感激他們。
07:48
So kudos to them.
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07:51
But there is another experience
that's very important.
that's very important.
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還有—個我必須提及的重要經歷。
我是以獨立候選人的身份參選，
07:56
I ran as an independent candidate,
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我没有政黨支持或是政治背景。
07:58
not with any political party
or muscle behind me.
or muscle behind me.
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缺乏經驗，
08:01
That lack of experience
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以及缺乏資源，
08:04
and lack of access to resources
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或許在我們的競選中付出了代價。
08:06
probably came at a cost to our campaign,
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但它也讓我們創新，
以不一樣的形式參舆政治。
以不一樣的形式參舆政治。
08:09
but it also allowed us to innovate
and do politics differently.
and do politics differently.
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我們做了正面的競選活動，
08:14
We ran a positive campaign,
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08:17
and we probably changed the tone
of the election for others by doing that.
of the election for others by doing that.
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透過這樣的運作，
我們或許改變了整個選舉的格調。
我們或許改變了整個選舉的格調。
08:23
It may be the reason
why I had less airtime on TV,
why I had less airtime on TV,
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我在電視上曝光率較低的原因
可能是因為我想
向其他候選人表示尊重。
向其他候選人表示尊重。
08:26
because I wanted to show
other contenders respect.
other contenders respect.
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08:30
When access to media
proved to be so difficult,
proved to be so difficult,
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當在媒體難以曝光的時候，
我們選擇經營我們自己的媒體。
08:33
we ran our own media.
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我在臉書做了幾個直播時段
08:35
I ran live Facebook sessions
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在直播中我會回答任何民眾的提問
並做即時回應。
並做即時回應。
08:37
where I took questions from voters
on anything and responded on the spot.
on anything and responded on the spot.
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08:43
And we put all the questions I got
and all the answers on an open Facebook
and all the answers on an open Facebook
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我們會把所有的提問
及答覆在臉書上公開。
及答覆在臉書上公開。
08:47
because we thought
transparency is important
transparency is important
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因為我們明白當你想要建立信任時，
透明性很重要。
08:50
if you want to establish trust.
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08:53
And when reaching young voters
proved to be challenging,
proved to be challenging,
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而我們發現很難接觸到年輕的選民時，
我開始使用 Snapchat。
08:56
I became a Snapchatter.
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08:59
I got young people
to teach me how to do that,
to teach me how to do that,
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我請年輕人教我使用 Snapchat，
在競選活動的後期，
我用遍了所有 Snapchat 上的濾鏡。
我用遍了所有 Snapchat 上的濾鏡。
09:01
and I used every filter on Snapchat
during the last part of the campaign.
during the last part of the campaign.
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由於我真的不太會用
我必須表現出相當的幽默和人性化。
我必須表現出相當的幽默和人性化。
09:06
And I actually had to use a lot of humor
and humility, as I was very bad at it.
and humility, as I was very bad at it.
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但在過程中，
我們獲得了年輕人的關注。
我們獲得了年輕人的關注。
09:12
But we grew the following
amongst young people by doing that.
amongst young people by doing that.
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所以說不—樣的競選活動
並非只是紙上談兵。
並非只是紙上談兵。
09:16
So it's possible to run
a different type of campaign.
a different type of campaign.
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09:19
But unfortunately, one cannot talk
about politics without mentioning money.
about politics without mentioning money.
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不幸的是， 參與政治需要資金。
09:25
I am sad that it is that way,
but it's true,
but it's true,
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雖然可悲，卻是現實。
比起其他候選人，
我們的經濟來源明顯不足。
我們的經濟來源明顯不足。
09:27
and we had less financial resources
than the other candidates.
than the other candidates.
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09:32
This probably was partly due to the fact
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一部分或許是因為
對於尋求經濟支援，
我感到相當的尷尬。
我感到相當的尷尬。
09:36
that I think I had a harder time
asking for financial support.
asking for financial support.
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又或許因為我有以小博大的野心。
09:41
And maybe I also had the ambition
to do more with less.
to do more with less.
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09:46
Some would call that very womanly of me.
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有人會認為這展現了我女性化的一面。
09:50
But even with one third the media,
one third the financial resources,
one third the financial resources,
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但就算只有三分之一的曝光率，
三分之一的經濟資源，
三分之一的經濟資源，
只有一個沒什麼經驗的團隊，
但它是一個很棒的團隊，
但它是一個很棒的團隊，
09:56
and only an entrepreneurial team,
but an amazing team,
but an amazing team,
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我們仍能在投票日的晚上
為大家帶來驚喜。
為大家帶來驚喜。
09:59
we managed to surprise everyone
on election night,
on election night,
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10:04
when the first numbers came in.
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剛開始開票的時候，
10:06
I surprised myself,
as you may see in that photo.
as you may see in that photo.
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你可以從照片上看到，
連我自己也被自己嚇到了。
連我自己也被自己嚇到了。
10:09
(Laughter)
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（笑聲）
10:11
So the first numbers,
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剛開票的時候，
10:14
I came in neck to neck
to the leading candidate.
to the leading candidate.
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我的票數與領先的候選人的票數
幾乎不分軒輊。
幾乎不分軒輊。
（歡呼聲）（掌聲）
10:16
(Cheers)
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10:24
Well, too early,
because I didn't quite pull that,
because I didn't quite pull that,
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嗯，還太早，因為我最後沒贏，
但是我是第二名。
10:27
but I came in second,
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從一個百分點到這裡
我們走了很長的一條路，
我們走了很長的一條路，
10:29
and we went a long way
from the one percent,
from the one percent,
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幾乎拿到三分之一的票數。
10:32
with nearly a third of the vote,
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而且我們以前所未有的幅度
擊敗了民意調查，
擊敗了民意調查，
10:34
and we beat the polls
by an unprecedented margin,
by an unprecedented margin,
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比最後的民意調查結果多了百分之十。
10:37
or 10 percentage points
above what the last poll came in at.
above what the last poll came in at.
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10:42
Some people call me the real winner
of the election because of this,
of the election because of this,
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因此有些人認為
我是這個選舉的真正的贏家，
我是這個選舉的真正的贏家，
有許多人鼓勵我再接再厲
10:45
and there are many people
who encouraged me to run again.
who encouraged me to run again.
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10:49
But what really makes me proud
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但是讓我真正驕傲的是，
我得知
10:52
is to know that I earned
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我在比率上得到更多年輕人的支持，
10:53
proportionately higher percentage
support from the young people,
support from the young people,
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許多人鼓勵我女兒在 2040 年參選。
10:58
and a lot of people encouraged
my daughter to run in 2040.
my daughter to run in 2040.
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11:03
(Applause)
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（掌聲）
11:10
She is 13,
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她 13 歲，
11:12
and she had never been on TV before.
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從來沒有上過電視。
在選舉那天，
我一直在電視上看著她，
我一直在電視上看著她，
11:15
And on election day,
I observed her on TV repeatedly,
I observed her on TV repeatedly,
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她很聰明，很有自信，
11:19
and she was smart, she was self-confident,
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她很真誠，她對她的母親很支持。
11:23
she was sincere, and she was
supportive of her mother.
supportive of her mother.
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這可能是我的選舉的亮點。
11:26
This was probably
the highlight of my campaign.
the highlight of my campaign.
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11:29
(Applause)
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（掌聲）
11:36
But there was another one.
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還有一點。
有一些學齡前女孩走在街上，
11:38
These are preschool girls out on a walk,
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她們在公車站看到我的海報，
11:41
and they found
a poster of me on a bus stop,
a poster of me on a bus stop,
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她們覺得要親這張海報。
11:43
and they saw the need to kiss it.
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（聽眾）哇！
11:45
Audience: Aw!
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11:47
This picture was really
enough of a win for me.
enough of a win for me.
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這張相片足夠讓我覺得我贏了。
11:51
What we see, we can be.
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我們看到的，我們可以做到。
11:54
So screw fear and challenges.
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管他什麼恐懼和挑戰。
（掌聲）
11:57
(Applause)
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女性參選的意義極其重大，
11:59
It matters that women run,
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而且女性掌政的時機也成熟了，
12:02
and it's time for women to run for office,
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12:06
be it the office of the CEO
or the office of the president.
or the office of the president.
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不論是在執行長的職位，
或是總統。
我也出現在你們的《紐約人》雜誌上。
12:11
I also managed to put an impression
on your very own "New Yorker."
on your very own "New Yorker."
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12:16
I earned a new title,
"A living emoji of sincerity."
"A living emoji of sincerity."
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我得到一個新的頭銜，
「真誠的活代表符號」
「真誠的活代表符號」
12:20
(Cheers)
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（歡呼聲）
12:24
It is possibly my proudest title yet,
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這可能是我目前為止
最讓我自豪的頭銜，
最讓我自豪的頭銜，
12:29
and the reason is
that women too often get penalized
that women too often get penalized
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理由是女性太常
因使用我所謂的情緒資本而被懲罰，
12:33
for using what I call
their emotional capital,
their emotional capital,
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12:37
but I know from experience
that we become so good
that we become so good
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但我從經驗得知，
就是因為我們那樣做才變得如此好。
12:41
when we do just that.
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12:42
(Applause)
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（掌聲）
12:47
And we need more of that.
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而且我們需要更多的情緒資本。
12:51
We celebrated as if we had won
on election night,
on election night,
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我們好像選贏了一樣在慶祝，
因為我們覺得是如此。
12:54
because that's how we felt.
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所以你不一定要當選。
12:56
So you don't necessarily
have to reach that office.
have to reach that office.
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你只是需要嘗試。
13:00
You just have to go for it,
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而且你、你的家庭、你的朋友、
與你一起工作的每一個人，
與你一起工作的每一個人，
13:02
and you, your family, your friends,
everyone working with you,
everyone working with you,
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如果你做得好，你就會成長
並超越所有你曾體驗過的。
並超越所有你曾體驗過的。
13:05
if you do it well, you will grow beyond
anything you will experience before.
anything you will experience before.
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13:12
So we had a good time,
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所以，我們很快樂。
13:14
and I learned a lot on this journey,
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同時我在這個旅程學到很多，
遠遠多於今天我在這裡的時間內
13:17
probably more lessons
than I can share here
than I can share here
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可以和您們分享的。
13:19
in the time we have today.
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確定的是，這件事很難做。
13:21
But rest assured, it was hard work.
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在那幾個月我睡得很少。
13:25
I lost a lot of sleep during those months.
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13:28
It took resilience
and perseverance to not quit,
and perseverance to not quit,
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不退出選舉需要回彈力，和堅持，
13:34
but I learned something
that I knew before on the one percent day,
that I knew before on the one percent day,
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但得到一個百分點支持率的那天
我再度了解到我以前就知道的，
我再度了解到我以前就知道的，
那就是當你真正的、真實的
聽你自己的聲音，
聽你自己的聲音，
13:38
and that is that you can only be good
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13:41
when you are truly, authentically
listening to your own voice
listening to your own voice
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而且採取一致的行動的時候，
你就做得很好了。
13:45
and working in alignment with that.
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13:49
As a good sister of mine sometimes says,
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誠如我的一個好姐妹有時會說，
你可能會欺騙你的直覺，
13:51
you may cheat on your intuition,
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但你的直覺永遠不會欺騙你。
13:54
but your intuition never cheats on you.
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13:59
I think it's also very important,
and you all know this,
and you all know this,
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我想你們也都知道，
在你的任何旅途，
14:02
that on any journey you go on,
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與你同行的團隊極其重要。
14:04
it's the team you take along.
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14:06
It's having people around you
who share your values, your vision,
who share your values, your vision,
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讓與你有同樣價值和視野的人圍繞你，
他們可以在其他方面與你不同。
14:11
but are different in every other way.
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14:14
That's the formula for success for me,
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那是我成功的配方，
我很幸運有一個很棒的先生，
14:16
and I am blessed with an amazing husband,
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今天他在場，
14:18
here today,
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14:21
an incredible family --
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一個很棒的家庭──
（掌聲）
14:22
(Applause)
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以及很棒的朋友們，
14:24
and great friends,
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14:26
and we came together
as entrepreneurs in the political arena,
as entrepreneurs in the political arena,
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我們一起成為政治舞台上的企業家，
並做到了大家都說不可能的事。
14:29
and pulled something off
that everyone said would be impossible.
that everyone said would be impossible.
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事實上，一位知名的公關專家
14:33
As a matter of fact,
the leading PR expert told me
the leading PR expert told me
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在我還未決定參選前告訴我，
14:36
before I made my decision
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我能拿到百分之七的票數就算很好了。
14:38
that I would do well to get seven percent.
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14:41
I appreciated his perspective,
because he was probably right,
because he was probably right,
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我感謝他的觀點，
因為他可能是對的，
因為他可能是對的，
14:45
and he was basing it
on valuable experience.
on valuable experience.
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基於他寶貴的經驗。
但是在一個百分點的那天，
14:48
But on the one percent day,
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我決定要讓他知道他是錯的。
14:49
I decided here to show him
that he was wrong.
that he was wrong.
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14:54
It's very important to mention this,
because I did lose a lot of sleep,
because I did lose a lot of sleep,
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我覺得我必須提到這點，
因為我真的睡很少，
因為我真的睡很少，
而且我很努力，和我一起的人也是。
14:57
and I worked hard,
and so did the people with me.
and so did the people with me.
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15:00
We can never go the distance
if we forget to take care of ourselves.
if we forget to take care of ourselves.
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如果我們忘記照顧自己。
我們永遠不能走得遠。
我們永遠不能走得遠。
15:04
And it's two things that I think
are very important in that,
are very important in that,
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對於這點我認為有兩件事非常重要，
15:07
in surrounding yourself with people
and practices that nourish you,
and practices that nourish you,
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讓能夠滋養你的人和做法
圍繞著你是很重要，
圍繞著你是很重要，
但同樣重要，或許更重要的是
15:11
but it's equally important,
maybe even more important,
maybe even more important,
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要有勇氣去除掉
讓你消耗能量的人和做法，
讓你消耗能量的人和做法，
15:13
to have the courage
to get rid of people and practices
to get rid of people and practices
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15:17
that take away your energy,
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15:19
including the wonderful bloggers
and commentators.
and commentators.
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包括美好的博主和評論員。
15:24
I took a lot of support
from others in doing this,
from others in doing this,
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在做此事時我在別處得到許多支持，
而且我決定在別人
使用不當手段時反向而行，
使用不當手段時反向而行，
15:27
and I made the decision to go high
when others went low,
when others went low,
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這可能是支持我
度過這一切的部分原因。
度過這一切的部分原因。
15:31
and that's partly how I kept
my energy going throughout all of this.
my energy going throughout all of this.
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在我失去能量的瞬間──
15:36
And when I lost my energy for a moment --
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我偶而會如此，
因為參選實在不容易──
因為參選實在不容易──
15:38
and I did from time to time,
it wasn't easy --
it wasn't easy --
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我就回想我為什麼決定參選，
15:41
I went back to why I decided to run,
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15:45
and how I had decided to run my own race.
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以及我決定要如何競選。
15:49
I called it a 4G campaign,
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我稱它為 4G 選戰，
15:52
the G's representing the Icelandic words.
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這些 G 代表冰島字。
第一個是「Gagn」。
15:54
And the first one is called "Gagn."
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我為了做好事而參選，
15:57
I ran to do good,
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為了服務他人，
15:59
to be of service,
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16:00
and I wanted servant leadership
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以及我要公僕領導
成為我和競選中每個人的工作中心。
16:03
to be at the center of how I worked
and everybody else in the campaign.
and everybody else in the campaign.
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16:07
Second one is "Gleði," or joy.
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第二是「Gleði」，或是喜悅。
我決定要享受這個旅程。
16:10
I decided to enjoy the journey.
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這個旅程要做很多事，
16:12
There was a lot to be taken
out of the journey,
out of the journey,
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不管我們是否到達終點。
16:14
no matter if the destination
was reached or not.
was reached or not.
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我竭盡所能嘗試去
鼓舞其他人也如此做。
鼓舞其他人也如此做。
16:17
And I tried my utmost
to inspire others to do so as well.
to inspire others to do so as well.
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16:21
Third is "Gagnsæi."
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第三是 「Gagnsæi」。
我接受任何問題。
16:23
I was open to any questions.
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16:24
I kept no secrets,
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我沒有秘密，
全部都公開在臉書和網站上。
16:26
and it was all open,
on Facebook and websites.
on Facebook and websites.
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因為我認為如果你在選的你的總統，
16:29
Because I think if you're
choosing your president,
choosing your president,
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你的問題應該被回答。
16:31
you deserve answers to your questions.
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16:34
Last but not least,
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最後但並非最不重要的，
我不需要在此解釋這個，
16:37
I don't need to explain that in this room,
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我們以女性力量的原則參選。
16:39
we ran on the principle of Girlpower.
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（歡呼聲）
16:42
(Cheers)
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16:48
I am incredibly glad
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我非常高興
我有勇氣參選，
16:50
that I had the courage to run,
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冒著失敗的結果
16:52
to risk failure but receive success
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但是在許多的層次上得到成功。
16:55
on so many levels.
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16:58
I can't tell you that it was easy,
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我不能說參選很容易，
但我可以告訴你們，
17:01
but I can tell you,
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我想我的全體團隊也會同意，
17:04
and I think my entire team
will agree with me,
will agree with me,
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那是值得的。
17:07
that it was worth it.
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17:10
Thank you.
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謝謝！
17:11
(Applause)
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（掌聲）
17:13
Thank you.
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謝謝！
17:16
Thank you.
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謝謝！
17:18
(Applause)
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（掌聲）
17:26
Pat Mitchell: I'm not letting you go yet.
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（帕特·米切爾）我還不能讓你走。
17:29
Halla Tómasdóttir: What a great crowd.
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（哈拉·投馬斯豆提爾）
很棒的一群聽眾。
很棒的一群聽眾。
17:33
PM: I can't let you go
without saying
without saying
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（PM）還不能讓你走，我還沒說
17:35
that probably everybody in the room
is ready to move to Iceland
is ready to move to Iceland
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可能在座的每個人都想要搬到冰島
17:38
and vote for you.
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去選你。
17:40
But of course we probably
can't vote there,
can't vote there,
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但是當然我們可能在那裡無法投票，
17:42
but one thing we can get from Iceland
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但是我們可以從冰島得到
17:45
and have always gotten is inspiration.
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並且已經得到鼓舞。
17:48
I mean, I'm old enough to remember 1975
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以我的年紀，我還記得 1975 年
17:51
when all the Icelandic women walked out,
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當所有的冰島女性罷工，
17:53
and that really was a very big factor
in launching the women's movement.
in launching the women's movement.
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那時真的有一個非常大的因素
引發了婦女運動。
引發了婦女運動。
17:56
You made a reference to it earlier.
I'd love to bring the picture back up
I'd love to bring the picture back up
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你在先前有提到這個。
我想要再亮出這個相片
我想要再亮出這個相片
18:00
and just have us remember what it was like
when a country came to a standstill.
when a country came to a standstill.
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讓我們記得國家停頓時是什麼樣子。
18:04
And then what you may not know
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那時，你們可能不知道
18:06
because our American media
did not report it,
did not report it,
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因為我們美國媒體沒有報導，
18:10
the Icelandic women
walked out again on Monday. Right?
walked out again on Monday. Right?
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冰島女性在星期一又罷工，對嗎？
18:14
HT: Yes, they did.
PM: Can you tell us about that?
PM: Can you tell us about that?
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（HT）是的。
（PM）你可以和我們分享嗎？
（PM）你可以和我們分享嗎？
18:17
HT: Yes, so 41 years
after the original strike,
after the original strike,
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（HT）好，在原先那罷工的 41 年後，
18:20
we may be the best place
in the world to be a woman,
in the world to be a woman,
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我們或許住在
世界上對女人最好的地方，
世界上對女人最好的地方，
18:23
but our work isn't done.
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但是我們的工作還未完成。
18:26
So at 2:38pm on Monday,
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所以在星期一下午 2 點 38 分，
18:28
women in Iceland left work,
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在冰島的女性罷工，
18:30
because that's when
they had earned their day's salary.
they had earned their day's salary.
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因為那時她們已經賺到那天的工錢，
18:33
(Applause)
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（掌聲）
18:48
What's really cool about this
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這件事最酷的是，
18:50
is that young women and men participated
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年輕的女人和男人參與的人數
18:54
in greater numbers than before,
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遠遠超過以前，
18:56
because it is time
that we close the pay gap.
that we close the pay gap.
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因為除掉男女工資差距的時機到了。
19:02
PM: So I'm not going to ask
Halla to commit right now
Halla to commit right now
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（PM）我不是要請哈拉現在承諾
19:05
to what she's doing next,
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她下一步要做什麼，
19:06
but I will say that you'd have
a very large volunteer army
a very large volunteer army
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但我要說當你決定再度參選時，
19:10
should you decide to do that again.
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你會有一個很大的義工群。
19:12
Thank you Halla.
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哈拉，謝謝你！
19:14
HT: Thank you all.
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（HT）謝謝你們大家。
19:15
(Applause)
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（掌聲）
Translated by Melody Tang
ABOUT THE SPEAKER
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com