TEDWomen 2016
Halla Tómasdóttir: It's time for women to run for office
Halla Tómasdóttir: Käes on aeg, et naised kandideeriksid presidendiks
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Islandi predisentiks kandideeriunu Halla Tómasdóttir räägib talle omase soojuse ja humoorika lähenemisega sellest, kuidas tal õnnestus valimiskampaania käigus teha ära kallutatud meediale ja viia poliitiline debatt uuele tasandile, üllatades oma tugeva tulemusega kogu Islandi rahvast. Halla on inspireerivaks eeskujuks uue põlvkonna liidritele. “Me võime saada ükskõik kelleks, kui vaid seda tahame,” kinnitab ta oma kõnes. “On oluline, et naised kandideeriksid.”
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
Double-click the English transcript below to play the video.
00:12
I feel incredibly lucky
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Mul on kohutavalt vedanud,
00:15
to be from a country
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et olen pärit riigist,
00:17
that's generally considered
to be the best place in the world
to be the best place in the world
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mida üldiselt peetakse
maailma parimaks kohaks
maailma parimaks kohaks
kus olla naine.
00:21
to be a woman.
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1975. aastal,
00:24
In 1975, when I was seven years old,
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olin siis 7-aastane,
hakkasid Islandi naised streikima.
00:28
women in Iceland went on a strike.
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00:31
They did no work that day,
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Nad ei töötanud sel päeval hetkegi,
00:33
whether they held professional jobs
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ei oma töökohal
ega ka kodus.
00:36
or had the work of the home.
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00:39
They marched into
the center of Reykjavík --
the center of Reykjavík --
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Nad läksid Reykjaviki kesklinna -
00:41
90 percent of women participated --
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osales 90% naistest -
00:44
and peacefully and in solidarity
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et rahumeelselt ja üheskoos
nõuda võrdset kohtlemist.
00:48
asked for equality.
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Islandil jäi elu sel päeval seisma,
00:51
Nothing worked in Iceland that day,
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00:54
because nothing works
when women are not at work.
when women are not at work.
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sest miski ei toimi,
kui naised tööd ei tee.
kui naised tööd ei tee.
00:57
(Applause)
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(Aplaus)
Viis aastat hiljem oli
islandlastel julgust
islandlastel julgust
01:05
Five years later,
Icelanders had the courage
Icelanders had the courage
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01:09
to be the first country in the world
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olla esimene riik maailmas,
01:11
to democratically elect a woman
as their president.
as their president.
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kes valib demokraatlikul teel
oma presidendiks naise.
oma presidendiks naise.
01:15
I will never forget this day,
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Ma ei unusta seda päeva kunagi,
01:18
that President Vigdís,
as we know her by her first name,
as we know her by her first name,
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mil president Vigdís,
nagu teda eesnime pidi teame,
nagu teda eesnime pidi teame,
01:23
stepped out on the balcony
of her own home,
of her own home,
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tuli välja oma kodu rõdule,
01:26
a single mom with her daughter
by her side as she had won.
by her side as she had won.
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üksikema koos oma tütrega,
kes seisis ta kõrval,
kes seisis ta kõrval,
kui ta oli valimised võitnud.
01:30
(Applause)
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(Aplaus)
01:37
This woman was an incredible role model
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See naine oli suurepäraseks eeskujuks
01:39
for me and everyone
growing up at that time,
growing up at that time,
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nii mulle kui ka kõikidele teistele,
kes sel ajal üles kasvasid,
kes sel ajal üles kasvasid,
ka poistele.
01:44
including boys.
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Ta räägib sageli lugu ühest
väikesest poisist, kes tuli ta juurde,
väikesest poisist, kes tuli ta juurde,
01:45
She frequently shares the story
of how a young boy approached her
of how a young boy approached her
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kui ta oli juba paar
ametiaega president olnud,
ametiaega president olnud,
01:49
after a couple of terms in office
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01:51
and asked, "Can boys
really grow up to be president?"
really grow up to be president?"
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ja küsis:" Kas poisid võivad
ka suurena presidendiks saada?"
ka suurena presidendiks saada?"
01:55
(Laughter)
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(Naer)
01:58
Role models really matter,
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Eeskujud on väga olulised,
02:00
but even with such strong role models
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aga isegi selliste võimsate
eeskujude varal,
eeskujude varal,
02:03
who I am so grateful for,
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kellele ma olen väga tänulik,
tekkis mul siis, kui tehti ettepanek
kandideerida presidendiks
kandideerida presidendiks
02:06
when I was encouraged
to run for president,
to run for president,
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esimese reaktsioonina küsimus:
02:08
my first reaction was,
"Who am I to run for president?
"Who am I to run for president?
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kes olen mina,
et presidendiks kandideerida?
et presidendiks kandideerida?
Kes olen mina, et olla president?
02:14
Who am I to be president?"
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Selgub, et naised
mõtlevad kandideerimisele
mõtlevad kandideerimisele
02:17
It turns out that women
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02:20
are less likely
to consider running than men.
to consider running than men.
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oluliselt vähem kui mehed.
02:23
So a study done in the US in 2011
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USAs 2011. aastal tehtud uurimus näitas,
02:27
showed that 62 percent of men
had considered running for office,
had considered running for office,
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et valitavasse ametisse kandideerimist
on kaalunud 62% meestest,
on kaalunud 62% meestest,
02:33
but 45 percent of women.
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aga ainult 45% naistest.
02:36
That's gap of 16 percentage points,
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Vahe on siin tervelt 16%,
02:39
and it's the same gap
that existed a decade earlier.
that existed a decade earlier.
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ja see on sama suur
kui oli kümme aastat varem.
kui oli kümme aastat varem.
02:44
And it really is a shame,
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Sellest on tõsiselt kahju,
02:46
because I am so convinced that the world
is in real need for women leaders
is in real need for women leaders
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sest ma usun siiralt, et maailmal
on väga vaja naisjuhte
on väga vaja naisjuhte
02:51
and more principle-based leadership
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ja üldse rohkem väärtuspõhist juhtimist.
02:53
in general.
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02:56
So my decision to run
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Põhjus, miks ma otsustasin kandideerida
02:59
ultimately came down to the fact
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oli tegelikult selles,
03:03
that I felt
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et ma tundsin,
03:05
that I had to do my bit,
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et ma pean andma oma osa,
03:09
even if I had no political experience,
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isegi kui mul pole poliitilist kogemust,
03:12
to step up and try to be part
of creating the world
of creating the world
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tuleb mul astuda ette ja püüda
anda oma panus maailmale,
anda oma panus maailmale,
03:17
that will make sense and be sustainable
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mis oleks mõistlik ja jätkusuutlik
03:20
for our kids,
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meie laste jaoks.
03:21
and a world where we truly allow
both our boys and girls
both our boys and girls
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Luua selline maailm, kus meie
poegadel ja tütardel on võimalik
poegadel ja tütardel on võimalik
03:27
to be all they can be.
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ennast 100% realiseerida.
03:31
And it was the journey of my life.
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Sellest saigi minu elu rännak.
03:36
It was amazing.
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See on olnud imeline teekond.
03:39
The journey started with potentially
as many as 20 candidates.
as many as 20 candidates.
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Teekond algas 20
potentsiaalse kandidaadiga.
potentsiaalse kandidaadiga.
03:43
It boiled down to
nine candidates qualifying,
nine candidates qualifying,
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Seejärel jäi meid järgi üheksa
03:47
and ultimately the race
came down to four of us,
came down to four of us,
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ja viimases voorus oli meid neli:
03:51
three men and me.
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kolm meest ja mina.
03:53
(Applause)
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(Aplaus)
03:59
But that's not all the drama yet.
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Aga sellega ei saanud tsirkus veel läbi.
Võite mõelda, et teil siin USAs
on valimised tõeline draama,
on valimised tõeline draama,
04:02
You may think you have drama in the US,
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04:04
but I can --
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aga ma võin kinnitada -
04:06
(Laughter)
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(Naer)
04:08
I can assure you
we had our own drama in Iceland.
we had our own drama in Iceland.
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et meil Islandil oli oma draama.
04:12
So our sitting president of 20 years
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Niisiis oli meie 20 aastat ametis
olnud president esialgu teatanud,
olnud president esialgu teatanud,
04:15
announced initially
that he was not going to run,
that he was not going to run,
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et ta ei kavatse enam kandideerida,
04:17
which is probably what gave rise
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mis tõenäoliselt pani nii mitmeid teisi
04:19
to so many candidates considering running.
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ise kandideerimist kaaluma.
04:22
Then later he changed his mind
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Hiljem otsustas ta ümber,
04:25
when our prime minister resigned
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kui me peaminister astus tagasi
04:28
following the infamous Panama Papers
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seoses kurikuulsate Panama dokumentidega,
04:31
that implicated him and his family.
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mis puudutasid teda ja ta perekonda.
04:34
And there was a popular
protest in Iceland,
protest in Iceland,
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See tekitas Islandil rahva meelepaha
04:36
so the sitting president thought
they needed a trusted leader.
they needed a trusted leader.
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ja ametisolev president arvas,
et rahval on vaja usaldusväärset juhti.
et rahval on vaja usaldusväärset juhti.
04:43
A few days later, relations
to his wife and her family's companies
to his wife and her family's companies
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Mõni päev hiljem selgus,
et ta naise ja tolle pere firmad
et ta naise ja tolle pere firmad
04:47
were also discovered in the Panama Papers,
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on samuti Panama paberite hulgas
04:50
and so he withdrew from the race again.
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ning seejärel loobus
ta taas kandideerimisest.
ta taas kandideerimisest.
04:53
Before doing so, he said he was doing that
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Enne loobumist selgitas ta aga,
et teeb seda selleks,
et teeb seda selleks,
04:56
because now there were two qualified men
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et nüüd on olemas kaks sobivat meest,
05:00
who he felt could fill his shoes
running for office.
running for office.
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kes tema arvates suudaksid
selles ametis hakkama saada.
selles ametis hakkama saada.
05:05
So on May 9, 45 days before election day,
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9. mail, 45 päeva enne valimisi
05:11
it was not looking too good for me.
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hakkasin vaikselt muretsema.
05:14
I did not even make the graph
in the newspaper.
in the newspaper.
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Mind ei arvestatud isegi
ajalehes toodud pingereas.
ajalehes toodud pingereas.
05:18
The polls had me at 1 percent,
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Küsitluste alusel oli mu toetus vaid 1%,
05:21
but that was still the highest
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mis oli ikkagi kõrgeim tulemus
05:22
that any woman announcing
her candidacy had earned.
her candidacy had earned.
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nende naiste seas, kes olid
kandideerimisest teatanud.
kandideerimisest teatanud.
05:27
So it would be an understatement
to say that I had to work extremely hard
to say that I had to work extremely hard
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Pehmelt öeldes pidin
pööraselt vaeva nägema,
pööraselt vaeva nägema,
05:32
to get my seat at the table
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et võidelda välja oma koht laua ääres
05:34
and access to television,
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ja ligipääs televisiooni,
05:37
because the network decided
that they would only include
that they would only include
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sest telekanalid olid otsustanud,
et nad lubavad osaleda vaid neil,
et nad lubavad osaleda vaid neil,
05:40
those with 2.5 percent
or more in the polls
or more in the polls
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kelle toetus on peale esimest
teledebatti vähemalt 2.5%.
teledebatti vähemalt 2.5%.
05:43
in the first TV debate.
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05:46
I found out on the afternoon
of the first TV debate
of the first TV debate
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Sain alles pärast esimest
teledebatti teada,
teledebatti teada,
05:50
that I would participate
along with the three men,
along with the three men,
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et ma osalen koos kolme mehega
05:53
and I found out on live TV
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ja see selgus otse-eetris,
05:56
that I came in at exactly 2.5 percent
on the day of the first TV debate.
on the day of the first TV debate.
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et pärast esimest debatti
oli mu toetus täpselt 2.5%.
oli mu toetus täpselt 2.5%.
06:01
(Applause)
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(Aplaus)
06:07
So, challenges.
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Niisiis, keeruline lugu.
06:10
The foremost challenges I had to face
and overcome on this journey
and overcome on this journey
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Kõige keerulisemaks tegid
minu jaoks selle teekonna
minu jaoks selle teekonna
06:14
had to do with media, muscle and money.
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meedia, võim ja raha.
06:16
Let's start with media.
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Alustame meediast.
On neid, kes väidavad, et pole vahet,
kas oled mees või naine,
kas oled mees või naine,
06:18
There are those who say
gender doesn't matter
gender doesn't matter
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06:21
when it comes to media and politics.
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kui jutt on meediast ja poliitikast.
06:22
I can't say that I agree.
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Ma ei ole sellega nõus.
06:25
It proved harder for me
to both get access and airtime in media.
to both get access and airtime in media.
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Minu jaoks osutus keerulisemaks nii
meediaga suhtlemine kui eetriaja saamine.
meediaga suhtlemine kui eetriaja saamine.
06:29
As a matter of fact, the leading candidate
appeared in broadcast media
appeared in broadcast media
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Liidrikohal olnud kandidaat
oli tele- ja raadioeetris
oli tele- ja raadioeetris
06:33
87 times in the months
leading up to the elections,
leading up to the elections,
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valimistele eelnenud kuudel 87 korral
06:36
whereas I appeared 31 times.
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samas kui mina vaid 31 korral.
Samas ei väida ma,
et meedia tegi seda teadlikult.
et meedia tegi seda teadlikult.
06:39
And I am not saying
media is doing this consciously.
media is doing this consciously.
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Ma arvan, et pigem on siin tegu
teadvustamata suhtumisega,
teadvustamata suhtumisega,
06:43
I think largely this has to do
with unconscious bias,
with unconscious bias,
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06:46
because in media,
much like everywhere else,
much like everywhere else,
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sest meedias nagu ka kõikjal mujal
06:50
we have both conscious
and unconscious bias,
and unconscious bias,
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mõjutavad meid teadlikud
kui teadvustamata hoiakud
kui teadvustamata hoiakud
06:54
and we need to have the courage
to talk about it if we want to change it.
to talk about it if we want to change it.
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ja nendest tuleb julgeda rääkida,
kui tahame olukorda muuta.
kui tahame olukorda muuta.
06:58
When I finally got access to TV,
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Kui mind lõpuks lasti TVs eetrisse,
07:00
the first question I got was,
"Are you going to quit?"
"Are you going to quit?"
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siis oli esimene küsimus:
"Kas kavatsete pooleli jätta?".
"Kas kavatsete pooleli jätta?".
07:05
And that was a hard one.
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See oli raske hetk.
07:08
But of course, with 1 percent
to 2.5 percent in the polls,
to 2.5 percent in the polls,
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Arusaadavalt võib küsitluste
põhjal saadud 1- 2.5% toetus
põhjal saadud 1- 2.5% toetus
07:11
maybe it's understandable.
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tekitada sellise küsimuse.
07:13
But media really matters,
and every time I appeared on TV,
and every time I appeared on TV,
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Aga meedial on mõjujõud,
nii et iga kord, kui ma teles esinesin,
nii et iga kord, kui ma teles esinesin,
07:16
we saw and experienced
a rise in the polls,
a rise in the polls,
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tõusis küsituste kohaselt mu toetus,
seega võin oma kogemusest
kinnitada, kui oluline on meedia
kinnitada, kui oluline on meedia
07:20
so I know firsthand how much this matters
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07:22
and why we have to talk about it.
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ja miks sellest tuleb rääkida.
07:25
I was the only one
out of the final four candidates
out of the final four candidates
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Olin ainus neljast lõppvooru
pääsenud kandidaadist,
pääsenud kandidaadist,
07:27
that never got a front page interview.
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kellega ei avaldatud esikülje intervjuud.
07:29
I was sometimes left out of the questions
asked of all other candidates
asked of all other candidates
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Oli juhtumeid, kus minult jäeti küsimata
see, mida küsiti teistestel kandidaatidelt
see, mida küsiti teistestel kandidaatidelt
07:33
and out of coverage about the elections.
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ja mind ei kajastatud valimisülevaadetes.
07:36
So I did face this,
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Nii et seda tuli ette,
07:38
but I will say this
to compliment the Icelandic media.
to compliment the Icelandic media.
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ja ütlen seda Islandi meedia tunnustuseks.
07:41
I got few if any comments
about my hair and pantsuit.
about my hair and pantsuit.
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Tulid vaid üksikud kommentaarid
mu soengu ja pükskostüümi kohta.
mu soengu ja pükskostüümi kohta.
07:46
(Applause)
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(Aplaus)
07:48
So kudos to them.
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Nii et minu lugupidamine.
07:51
But there is another experience
that's very important.
that's very important.
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Siiski oli veel üks kogemus,
mida pean väga oluliseks.
mida pean väga oluliseks.
07:56
I ran as an independent candidate,
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Kandideerisin sõltumatu kandidaadina
07:58
not with any political party
or muscle behind me.
or muscle behind me.
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ja minu taga ei olnud poliitilist parteid
ega muud huvigruppi.
ega muud huvigruppi.
08:01
That lack of experience
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Kogemuse puudumine
ja piiratud vahendid
ja piiratud vahendid
08:04
and lack of access to resources
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08:06
probably came at a cost to our campaign,
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ilmselt jätsid kampaaniale pitseri,
08:09
but it also allowed us to innovate
and do politics differently.
and do politics differently.
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aga see sundis meid olema leidlik
ja tegema poliitikat teisiti kui seni.
ja tegema poliitikat teisiti kui seni.
08:14
We ran a positive campaign,
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Meie tegime positiivset kampaaniat
08:17
and we probably changed the tone
of the election for others by doing that.
of the election for others by doing that.
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ja tõenäoliselt mõjutasime sellega
valimiste tonaalsust ka teiste jaoks.
valimiste tonaalsust ka teiste jaoks.
08:23
It may be the reason
why I had less airtime on TV,
why I had less airtime on TV,
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Põhjus, miks ma sain vähem eetriaega
08:26
because I wanted to show
other contenders respect.
other contenders respect.
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võib olla ka selles, et tahtsin teiste
kandidaatide suhtes lugupidavalt käituda.
kandidaatide suhtes lugupidavalt käituda.
08:30
When access to media
proved to be so difficult,
proved to be so difficult,
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Kui meediasse pääsemine
osutus väga keerukaks,
osutus väga keerukaks,
08:33
we ran our own media.
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kasutasime oma meediakanaleid.
08:35
I ran live Facebook sessions
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Korraldasin arutelusid Facebookis,
08:37
where I took questions from voters
on anything and responded on the spot.
on anything and responded on the spot.
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kus valijad said esitada küsimusi,
millele kohe ka vastasin.
millele kohe ka vastasin.
08:43
And we put all the questions I got
and all the answers on an open Facebook
and all the answers on an open Facebook
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Kõik esitatud küsimused ja antud vastused
jäid ka Facebookis nähtavaks,
jäid ka Facebookis nähtavaks,
08:47
because we thought
transparency is important
transparency is important
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sest meie jaoks oli läbipaistvus oluline,
08:50
if you want to establish trust.
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et tekitada usaldust.
08:53
And when reaching young voters
proved to be challenging,
proved to be challenging,
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Kui paistis, et nooremate valijateni
on raske jõuda,
on raske jõuda,
08:56
I became a Snapchatter.
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hakkasin kasutama Snapchati.
Lasin noorematel endale õpetada,
kuidas see täpselt käib
kuidas see täpselt käib
08:59
I got young people
to teach me how to do that,
to teach me how to do that,
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09:01
and I used every filter on Snapchat
during the last part of the campaign.
during the last part of the campaign.
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ja kampaania lõpuks kasutasin
kõiki Snapchati filtereid.
kõiki Snapchati filtereid.
09:06
And I actually had to use a lot of humor
and humility, as I was very bad at it.
and humility, as I was very bad at it.
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Sain enda üle kõvasti naerda
ja piinlikkust tunda,
ja piinlikkust tunda,
sest olin ikka päris saamatu.
09:12
But we grew the following
amongst young people by doing that.
amongst young people by doing that.
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Samas aitas see kasvatada
nooremate valijate toetust.
nooremate valijate toetust.
09:16
So it's possible to run
a different type of campaign.
a different type of campaign.
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Nii et on täiesti võimalik teha
teistsugust kampaaniat.
teistsugust kampaaniat.
09:19
But unfortunately, one cannot talk
about politics without mentioning money.
about politics without mentioning money.
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Paraku ei ole võimalik rääkida poliitikast
toomata sisse rahastamist.
toomata sisse rahastamist.
Mul on kahju, et see nii on,
aga midagi pole teha.
aga midagi pole teha.
09:25
I am sad that it is that way,
but it's true,
but it's true,
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09:27
and we had less financial resources
than the other candidates.
than the other candidates.
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Meie eelarve oli väiksem
kui teistel kandidaatidel.
kui teistel kandidaatidel.
09:32
This probably was partly due to the fact
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Osalt oli see nii ehk ka seetõttu,
09:36
that I think I had a harder time
asking for financial support.
asking for financial support.
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et minu jaoks ei olnud lihtne
kelletki raha küsida.
kelletki raha küsida.
09:41
And maybe I also had the ambition
to do more with less.
to do more with less.
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Ja ilmselt oli mu eesmärgiks ka
vähemaga rohkem ära teha.
vähemaga rohkem ära teha.
09:46
Some would call that very womanly of me.
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Seda võiks isegi väga naiselikuks pidada.
09:50
But even with one third the media,
one third the financial resources,
one third the financial resources,
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Arvestades, et meil oli vaid kolmandik
meediakajastustest, kolmandik eelarvest
meediakajastustest, kolmandik eelarvest
09:56
and only an entrepreneurial team,
but an amazing team,
but an amazing team,
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ja üks lihtsalt entusiastlik,
suurepärane meeskond,
suurepärane meeskond,
09:59
we managed to surprise everyone
on election night,
on election night,
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siis õnnestus meil kõiki
valimiste õhtul üllatada,
valimiste õhtul üllatada,
10:04
when the first numbers came in.
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kui tulemused laekuma hakkasid.
10:06
I surprised myself,
as you may see in that photo.
as you may see in that photo.
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Ma üllatasin ennast ka,
nagu sel fotol siin näha on.
nagu sel fotol siin näha on.
10:09
(Laughter)
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(Naer)
10:11
So the first numbers,
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Siin on esimesed tulemused,
10:14
I came in neck to neck
to the leading candidate.
to the leading candidate.
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olen võrdses seisus juhtiva kandidaadiga.
10:16
(Cheers)
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(Rõõmuhõisked, aplaus)
10:24
Well, too early,
because I didn't quite pull that,
because I didn't quite pull that,
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Siiski liiga ennatlik,
tegelikult ma seekord ära ei teinud,
tegelikult ma seekord ära ei teinud,
10:27
but I came in second,
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vaid jäin teiseks.
10:29
and we went a long way
from the one percent,
from the one percent,
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Me tegime suure hüppe
ühelt protsendilt
ühelt protsendilt
10:32
with nearly a third of the vote,
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ligi kolmandiku häälteni
10:34
and we beat the polls
by an unprecedented margin,
by an unprecedented margin,
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ja purustasime kõik ennustused
seninägemata vahemaaga
seninägemata vahemaaga
10:37
or 10 percentage points
above what the last poll came in at.
above what the last poll came in at.
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üle 10 protsendipunktiga
viimastest küsitlusest.
viimastest küsitlusest.
10:42
Some people call me the real winner
of the election because of this,
of the election because of this,
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On neid, kes peavad mind tänu sellele
tegelikuks valimiste võitjaks
tegelikuks valimiste võitjaks
10:45
and there are many people
who encouraged me to run again.
who encouraged me to run again.
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ja palju on neid, kes on mind
kannustanud uuesti kandideerima.
kannustanud uuesti kandideerima.
10:49
But what really makes me proud
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Aga mis paneb mind uhkust tundma
10:52
is to know that I earned
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on teadmine, et mul õnnestus koguda
10:53
proportionately higher percentage
support from the young people,
support from the young people,
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proportsionaalselt kõrgem toetus
just noorte valijate seas
just noorte valijate seas
10:58
and a lot of people encouraged
my daughter to run in 2040.
my daughter to run in 2040.
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ja paljud kannustasid mu tütart
kandideerima 2040 valimistel.
kandideerima 2040 valimistel.
11:03
(Applause)
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(Aplaus)
11:10
She is 13,
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Ta on 13-aastane
11:12
and she had never been on TV before.
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ja ei ole kunagi varem teles esinenud.
11:15
And on election day,
I observed her on TV repeatedly,
I observed her on TV repeatedly,
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Valimiste päeval jälgisin,
kuidas ta eetris olles käitus
kuidas ta eetris olles käitus
11:19
and she was smart, she was self-confident,
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ja ta oli nutikas ning enesekindel,
11:23
she was sincere, and she was
supportive of her mother.
supportive of her mother.
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ta oli vahetu ja ta toetas igati oma ema.
11:26
This was probably
the highlight of my campaign.
the highlight of my campaign.
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See oligi ehk minu
valimiskampaania kõrghetk.
valimiskampaania kõrghetk.
11:29
(Applause)
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(Aplaus)
Üks hetk oli veel.
11:36
But there was another one.
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11:38
These are preschool girls out on a walk,
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Lasteaiatüdrukud käisid jalutamas
11:41
and they found
a poster of me on a bus stop,
a poster of me on a bus stop,
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ja kui nad nägid
bussipeatuses minu plakatit,
bussipeatuses minu plakatit,
11:43
and they saw the need to kiss it.
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siis tahtsid nad seda musitada.
11:45
Audience: Aw!
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11:47
This picture was really
enough of a win for me.
enough of a win for me.
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Juba selle pildi pärast
tundsin end võitjana.
tundsin end võitjana.
11:51
What we see, we can be.
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Kui midagi tahta, siis selle ka saame.
11:54
So screw fear and challenges.
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Nii et saatke on kahtlused ja hirm pikalt!
11:57
(Applause)
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(Aplaus)
11:59
It matters that women run,
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On oluline, et naised kandideeriksid
12:02
and it's time for women to run for office,
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ja käes on aeg, et naised juhiksid,
12:06
be it the office of the CEO
or the office of the president.
or the office of the president.
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olgu see siis ettevõtte juhina
või riigi presidendina.
või riigi presidendina.
12:11
I also managed to put an impression
on your very own "New Yorker."
on your very own "New Yorker."
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Mul õnnestus muljet avaldada
ka teie enda "New Yorkerile".
ka teie enda "New Yorkerile".
12:16
I earned a new title,
"A living emoji of sincerity."
"A living emoji of sincerity."
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Mulle anti uus tiitel:
"Elav siiruse emotikon"
"Elav siiruse emotikon"
12:20
(Cheers)
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(Aplaus)
12:24
It is possibly my proudest title yet,
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See on ilmselt seni
mu kõige uhkem tiitel,
mu kõige uhkem tiitel,
12:29
and the reason is
that women too often get penalized
that women too often get penalized
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ja seda sellepärast, et naisi
hurjutatakse liiga sageli
hurjutatakse liiga sageli
12:33
for using what I call
their emotional capital,
their emotional capital,
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oma emotsionaalse kapitali kasutamise eest
12:37
but I know from experience
that we become so good
that we become so good
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aga omast kogemusest tean,
et seda kasutades
et seda kasutades
12:41
when we do just that.
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suudame olla erakordselt tugevad.
12:42
(Applause)
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(Aplaus)
12:47
And we need more of that.
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Me peaksime seda rohkem kasutama.
12:51
We celebrated as if we had won
on election night,
on election night,
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Tähistasime nii, nagu
oleksime valimised võitnud,
oleksime valimised võitnud,
sest meil oligi täpselt selline tunne.
12:54
because that's how we felt.
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12:56
So you don't necessarily
have to reach that office.
have to reach that office.
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Nii et lõpuks ei olegi vaja
ametipostile saada.
ametipostile saada.
13:00
You just have to go for it,
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Lihtsalt tuleb selle poole püüelda,
13:02
and you, your family, your friends,
everyone working with you,
everyone working with you,
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nii ise, perekond, sõbrad ja
kõik, kellega koos töötad,
kõik, kellega koos töötad,
13:05
if you do it well, you will grow beyond
anything you will experience before.
anything you will experience before.
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ja kui seda teha hästi, on võimalik
tõusta kõrgemale, kui kunagi varem.
tõusta kõrgemale, kui kunagi varem.
13:12
So we had a good time,
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Nii et meil oli väga lahe,
13:14
and I learned a lot on this journey,
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ja ma õppisin sellest palju,
13:17
probably more lessons
than I can share here
than I can share here
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palju rohkem, kui täna on aega
13:19
in the time we have today.
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seda kõike teiega jagada.
13:21
But rest assured, it was hard work.
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Aga kindlasti oli see ränk töö
13:25
I lost a lot of sleep during those months.
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mida tuli sageli teha uneaja arvelt.
13:28
It took resilience
and perseverance to not quit,
and perseverance to not quit,
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Tuli olla vastupidav ja järjekindel,
et mitte pooleli jätta,
et mitte pooleli jätta,
13:34
but I learned something
that I knew before on the one percent day,
that I knew before on the one percent day,
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aga mulle sai selgeks midagi,
mida teadsin juba enne 1% päeva:
mida teadsin juba enne 1% päeva:
13:38
and that is that you can only be good
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edukas on võimalik olla vaid siis,
13:41
when you are truly, authentically
listening to your own voice
listening to your own voice
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kui kuulata oma sisetunnet
13:45
and working in alignment with that.
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ja tegutseda sellele vastavalt.
13:49
As a good sister of mine sometimes says,
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Mu kallis õde ütleb vahel,
13:51
you may cheat on your intuition,
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et on võimalik alt vedada oma sisetunnet,
13:54
but your intuition never cheats on you.
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aga sisetunne ei vea kunagi alt.
13:59
I think it's also very important,
and you all know this,
and you all know this,
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Samuti on väga oluline
ja te kõik ju teate seda,
ja te kõik ju teate seda,
et ükskõik millisele reisile minnes,
14:02
that on any journey you go on,
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14:04
it's the team you take along.
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tuleb kaasa võtta oma meeskond.
14:06
It's having people around you
who share your values, your vision,
who share your values, your vision,
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Inimesed, kellega sul on
sarnased väärtused ja visioon,
sarnased väärtused ja visioon,
14:11
but are different in every other way.
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aga kes muus osas on täiesti erinevad.
14:14
That's the formula for success for me,
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See ongi minu edu valem
14:16
and I am blessed with an amazing husband,
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ja olen õnnistatud imelise abikaasaga,
14:18
here today,
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kes on täna siin,
14:21
an incredible family --
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minu fantastiline perekond --
14:22
(Applause)
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(Aplaus)
14:24
and great friends,
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ja suurepärased sõbrad.
14:26
and we came together
as entrepreneurs in the political arena,
as entrepreneurs in the political arena,
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Me jaoks oli see ühine
ettevõtmine poliitilisel areenil
ettevõtmine poliitilisel areenil
14:29
and pulled something off
that everyone said would be impossible.
that everyone said would be impossible.
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ning saime hakkama millegagi,
mida kõik pidasid võimatuks.
mida kõik pidasid võimatuks.
14:33
As a matter of fact,
the leading PR expert told me
the leading PR expert told me
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Tegelikult ütles mulle
üks parimaid PR spetsialiste,
üks parimaid PR spetsialiste,
veel enne kui otsustasin kandideerida,
14:36
before I made my decision
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14:38
that I would do well to get seven percent.
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et kui hästi läheb, saan 7% häältest.
14:41
I appreciated his perspective,
because he was probably right,
because he was probably right,
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Ma kuulasin tema arvamust,
sest tal võis ilmselt õiguski olla,
sest tal võis ilmselt õiguski olla,
14:45
and he was basing it
on valuable experience.
on valuable experience.
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kuna see oletus põhines
ta suurele kogemusele.
ta suurele kogemusele.
14:48
But on the one percent day,
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Aga sel 1% päeval
14:49
I decided here to show him
that he was wrong.
that he was wrong.
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otsustasin talle näidata, et ta eksib.
14:54
It's very important to mention this,
because I did lose a lot of sleep,
because I did lose a lot of sleep,
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Seda peab kindlasti mainima,
sest mul oli palju unetuid öid,
sest mul oli palju unetuid öid,
14:57
and I worked hard,
and so did the people with me.
and so did the people with me.
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ma tegin kõvasti tööd,
nagu kogu mu meeskondki.
nagu kogu mu meeskondki.
15:00
We can never go the distance
if we forget to take care of ourselves.
if we forget to take care of ourselves.
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Keegi ei pea pikalt vastu,
kui enda eest ei hoolitse.
kui enda eest ei hoolitse.
15:04
And it's two things that I think
are very important in that,
are very important in that,
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Siin pean ma väga oluliseks kahte asja:
15:07
in surrounding yourself with people
and practices that nourish you,
and practices that nourish you,
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esiteks, koondada enda ümber inimesed
ja töövõtted, mis sind aitavad,
ja töövõtted, mis sind aitavad,
15:11
but it's equally important,
maybe even more important,
maybe even more important,
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aga sama oluline,
ehk veelgi olulisem on,
ehk veelgi olulisem on,
15:13
to have the courage
to get rid of people and practices
to get rid of people and practices
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et oleks julgust öelda lahti
neist inimestest ja tegevustest,
neist inimestest ja tegevustest,
15:17
that take away your energy,
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mis võtavad energiat ära,
15:19
including the wonderful bloggers
and commentators.
and commentators.
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kaasaarvatud kõik need suurepärased
blogijad ja kommenteerijad.
blogijad ja kommenteerijad.
15:24
I took a lot of support
from others in doing this,
from others in doing this,
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Mul oli vaja palju teiste toetust,
et seda teha
et seda teha
15:27
and I made the decision to go high
when others went low,
when others went low,
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ja otsustasin, et ei lase oma taset alla,
ka siis kui laskuti väga madalale.
ka siis kui laskuti väga madalale.
15:31
and that's partly how I kept
my energy going throughout all of this.
my energy going throughout all of this.
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See võimaldas mul leida energiat
et minna lõpuni välja.
et minna lõpuni välja.
15:36
And when I lost my energy for a moment --
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Kui tekkis hetki, kus ma enam ei jaksanud,
15:38
and I did from time to time,
it wasn't easy --
it wasn't easy --
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ja neid tuli ikka aeg-agalt ette,
lihtne see polnud,
lihtne see polnud,
15:41
I went back to why I decided to run,
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mõtlesin tagasi sellele,
miks ma üldse otsustasin kandideerida
miks ma üldse otsustasin kandideerida
15:45
and how I had decided to run my own race.
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ja kuidas ma otsustasin
oma kampaaniat teha.
oma kampaaniat teha.
15:49
I called it a 4G campaign,
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Kutsun seda 4G kampaaniaks,
15:52
the G's representing the Icelandic words.
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G tähistab islandikeelseid sõnu.
15:54
And the first one is called "Gagn."
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Esimene sõna on "gagn".
15:57
I ran to do good,
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Kandideerin selleks, et tuua kasu,
teha midagi kellegi heaks.
15:59
to be of service,
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16:00
and I wanted servant leadership
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Tahan, et juhtimine kui
teenistuses olemine
teenistuses olemine
16:03
to be at the center of how I worked
and everybody else in the campaign.
and everybody else in the campaign.
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oleks meie kampaania
ülesehituse lähtealuseks.
ülesehituse lähtealuseks.
16:07
Second one is "Gleði," or joy.
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Teine sõna on "Gleði," rõõm.
Otsustasin, et kavatsen sellest
teekonnast rõõmu tunda.
teekonnast rõõmu tunda.
16:10
I decided to enjoy the journey.
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16:12
There was a lot to be taken
out of the journey,
out of the journey,
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Sel kogemusel on nii palju pakkuda,
16:14
no matter if the destination
was reached or not.
was reached or not.
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olenemata sellest, kas
jõuame sihile või mitte.
jõuame sihile või mitte.
16:17
And I tried my utmost
to inspire others to do so as well.
to inspire others to do so as well.
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Andsin endast kõik, et ka
teised samamoodi tunneksid.
teised samamoodi tunneksid.
Kolmas on "Gagnsæi".
16:21
Third is "Gagnsæi."
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Olin valmis vastama kõikidele küsimustele.
16:23
I was open to any questions.
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16:24
I kept no secrets,
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Mul ei olnud saladusi,
16:26
and it was all open,
on Facebook and websites.
on Facebook and websites.
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kõik oli avalik, nii
Facebookis kui veebis.
Facebookis kui veebis.
16:29
Because I think if you're
choosing your president,
choosing your president,
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Sest kui valitakse presidenti,
siis on õigus saada
oma küsimustele vastused.
oma küsimustele vastused.
16:31
you deserve answers to your questions.
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16:34
Last but not least,
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Ja lõpuks midagi sama olulist,
16:37
I don't need to explain that in this room,
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mida siinolijatele selgitada pole vaja:
16:39
we ran on the principle of Girlpower.
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kampaania põhialuseks oli girlpower.
16:42
(Cheers)
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(Aplaus)
16:48
I am incredibly glad
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Mul on kohutavalt hea meel,
16:50
that I had the courage to run,
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et leidsin endas julgust kandideerida,
16:52
to risk failure but receive success
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riskida läbikukkumisega, aga saavutada edu
16:55
on so many levels.
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ja seda nii mitmes mõttes.
16:58
I can't tell you that it was easy,
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Ma ei ütle, et see oli kerge,
17:01
but I can tell you,
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aga võin kinnitada,
17:04
and I think my entire team
will agree with me,
will agree with me,
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ja usun, et kogu mu meeskond nõustub,
17:07
that it was worth it.
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et asi oli seda väärt.
17:10
Thank you.
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Aitäh.
17:11
(Applause)
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(Aplaus)
17:13
Thank you.
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Aitäh.
17:16
Thank you.
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Ma tänan.
17:18
(Applause)
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(Aplaus)
[Pat Mitchell] Sind ei saa veel ära lasta.
17:26
Pat Mitchell: I'm not letting you go yet.
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17:29
Halla Tómasdóttir: What a great crowd.
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[Halla Tómasdóttir] Suurepärane publik!
17:33
PM: I can't let you go
without saying
without saying
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[PM] Ma ei saa sind ära lasta ütlemata,
17:35
that probably everybody in the room
is ready to move to Iceland
is ready to move to Iceland
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et ilmselt oleksid kõik siin
valmis kohe Islandile kolima
valmis kohe Islandile kolima
17:38
and vote for you.
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ja sinu poolt hääletama.
17:40
But of course we probably
can't vote there,
can't vote there,
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Aga tegelikult me seal valida ei saaks,
17:42
but one thing we can get from Iceland
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aga üks, mida Islandilt oleme saanud
17:45
and have always gotten is inspiration.
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ja sealt saab seda alati,
on inspiratsioon.
on inspiratsioon.
17:48
I mean, I'm old enough to remember 1975
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Olen juba nii vana, et
mäletan 1975. aastat,
mäletan 1975. aastat,
17:51
when all the Icelandic women walked out,
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kui kõik Islandi naised tulid tänavatele,
17:53
and that really was a very big factor
in launching the women's movement.
in launching the women's movement.
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ja see andis väga olulise
tõuke naisliikumise hoogustumisele.
tõuke naisliikumise hoogustumisele.
17:56
You made a reference to it earlier.
I'd love to bring the picture back up
I'd love to bring the picture back up
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Mainisid seda ka oma kõnes
ja näitaks uuesti seda fotot,
ja näitaks uuesti seda fotot,
18:00
and just have us remember what it was like
when a country came to a standstill.
when a country came to a standstill.
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et meenutada, mis tunne oli,
kui kogu riik jäi seisma.
kui kogu riik jäi seisma.
18:04
And then what you may not know
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On veel midagi, mida te ehk ei tea,
18:06
because our American media
did not report it,
did not report it,
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sest Ameerika press sellest ei rääkinud.
18:10
the Icelandic women
walked out again on Monday. Right?
walked out again on Monday. Right?
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Islandi naised tulid jälle tänavatele
sel esmaspäeval, kas polnud nii?
18:14
HT: Yes, they did.
PM: Can you tell us about that?
PM: Can you tell us about that?
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[HTY] Jah, oli küll.
[PM] Räägi palun sellest.
[PM] Räägi palun sellest.
[HT] Jah, nii on, et 41 aastat
peale seda suurt streiki
peale seda suurt streiki
18:17
HT: Yes, so 41 years
after the original strike,
after the original strike,
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18:20
we may be the best place
in the world to be a woman,
in the world to be a woman,
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olemegi ehk riik, kus naistel
on kõige parem elada,
on kõige parem elada,
18:23
but our work isn't done.
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aga meie töö ei ole veel tehtud.
18:26
So at 2:38pm on Monday,
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Nii et esmaspäeval kell 14.38
18:28
women in Iceland left work,
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tulid Islandi naised töölt ära,
18:30
because that's when
they had earned their day's salary.
they had earned their day's salary.
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sest selleks ajaaks olid nad oma
päevapalga välja teeninud.
päevapalga välja teeninud.
18:33
(Applause)
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(Aplaus)
18:48
What's really cool about this
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Eriti lahe on aga see,
18:50
is that young women and men participated
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et neid noori naisi ja mehi, kes osalesid,
18:54
in greater numbers than before,
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oli palju rohkem kui kunagi varem,
18:56
because it is time
that we close the pay gap.
that we close the pay gap.
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sest käes on aeg kaotada palgalõhe.
19:02
PM: So I'm not going to ask
Halla to commit right now
Halla to commit right now
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[PM] Ma ei saa nõuda Hallalt,
et ta kohe praegu lubaks,
et ta kohe praegu lubaks,
19:05
to what she's doing next,
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mida ta järgmiseks ette võtab,
19:06
but I will say that you'd have
a very large volunteer army
a very large volunteer army
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aga olen kindel, et siin on
suur vabatahtlikke armee,
suur vabatahtlikke armee,
19:10
should you decide to do that again.
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juhuks, kui otsustad uuesti kandideerida.
19:12
Thank you Halla.
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Aitäh sulle, Halla.
19:14
HT: Thank you all.
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[HT] Aitäh teile kõigile!
19:15
(Applause)
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(Aplaus)
ABOUT THE SPEAKER
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com