Halla Tómasdóttir: It's time for women to run for office
Halla Tómasdóttir: 是时候让女性投身政治了
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio
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to be the best place in the world
the center of Reykjavík --
雷克雅未克中心
when women are not at work.
社会就没法运转了。
Icelanders had the courage
as their president.
我们熟知的那个名字,
as we know her by her first name,
of her own home,
by her side as she had won.
一起迎接胜利的场景。
growing up at that time,
of how a young boy approached her
一个男孩曾多次尝试
really grow up to be president?"
to run for president,
“我是能竞选总统的人吗?
"Who am I to run for president?
to consider running than men.
had considered running for office,
that existed a decade earlier.
is in real need for women leaders
这个世界普遍需要女性领导人,
of creating the world
努力参与,为我们的孩子
both our boys and girls
男孩和女孩们可以变成任何
as many as 20 candidates.
nine candidates qualifying,
came down to four of us,
美国的那些夸张的剧情,
we had our own drama in Iceland.
我们在冰岛也有我们自己的闹剧。
拥有20年的任期经历,
that he was not going to run,
protest in Iceland,
they needed a trusted leader.
人们需要一位他们信赖的领导人。
to his wife and her family's companies
揭露了他和他妻子,
他解释之所以这么做,
两位男性候选人
running for office.
in the newspaper.
报纸的民调统计板块。
her candidacy had earned.
to say that I had to work extremely hard
极其努力才能坐上桌,
他们在第一次电视辩论中,
that they would only include
or more in the polls
of the first TV debate
along with the three men,
三位男性候选人一起出镜,
on the day of the first TV debate.
and overcome on this journey
面对并克服的最大挑战
gender doesn't matter
to both get access and airtime in media.
或进行广播宣传都是十分困难的。
appeared in broadcast media
leading up to the elections,
media is doing this consciously.
with unconscious bias,
much like everywhere else,
and unconscious bias,
无意识的偏见产生,
就必须有勇气去讨论这些问题。
to talk about it if we want to change it.
“你会放弃竞选吗?”
"Are you going to quit?"
在1%到2.5%之间浮动,
to 2.5 percent in the polls,
and every time I appeared on TV,
因为每次我出现在电视上,
经历支持率的提升,
a rise in the polls,
out of the final four candidates
我有时却被排除在外,
asked of all other candidates
去恭维冰岛媒体:
to compliment the Icelandic media.
发型和着装的报道的。
about my hair and pantsuit.
that's very important.
or muscle behind me.
并采取与众不同的政治行动。
and do politics differently.
of the election for others by doing that.
改变了整个竞选的基调。
why I had less airtime on TV,
other contenders respect.
proved to be so difficult,
并当场做出解答。
on anything and responded on the spot.
and all the answers on an open Facebook
都公开放在Facebook上面,
transparency is important
proved to be challenging,
接触年轻选民的时候,
to teach me how to do that,
我用过了Snapchat的每个过滤器。
during the last part of the campaign.
and humility, as I was very bad at it.
谦卑成分,但我对此并不擅长。
逐渐培养出了那些特质。
amongst young people by doing that.
选举是有可能的。
a different type of campaign.
就很难避开谈钱的问题。
about politics without mentioning money.
but it's true,
但这是事实,
我们的确缺少资金资源。
than the other candidates.
是我更难申请到金融支持。
asking for financial support.
多回报的雄心壮志。
to do more with less.
我非常女人的一面。
one third the financial resources,
只有三分之一的媒体和资金资源,
但是我们了不起的团队
but an amazing team,
当结果刚刚出来的时候
on election night,
as you may see in that photo.
你们在照片里看到的那样。
to the leading candidate.
是齐头并进的。
because I didn't quite pull that,
因为我还没放出全图,
from the one percent,
幅度击败了民意调查结果,
by an unprecedented margin,
above what the last poll came in at.
整整高出10个百分点。
of the election because of this,
选举的真正赢家,
who encouraged me to run again.
support from the young people,
我的女儿去参加2040年选举。
my daughter to run in 2040.
我多次在电视上观察她,
I observed her on TV repeatedly,
supportive of her mother.
the highlight of my campaign.
看到一幅我的海报,
a poster of me on a bus stop,
enough of a win for me.
我们就能成为什么。
or the office of the president.
on your very own "New Yorker."
"A living emoji of sincerity."
“活生生的真诚表情包”。
我获得的最令我骄傲的称号,
that women too often get penalized
their emotional capital,
当我们使用这些丰富的表情时,
that we become so good
on election night,
庆祝,仿佛我们赢得了选举一样,
have to reach that office.
和你们一起工作的同事,
everyone working with you,
你将经历前所未有的东西。
anything you will experience before.
我也许不能把我学到的
than I can share here
and perseverance to not quit,
才能不半途而废,
that I knew before on the one percent day,
还学会了另一件东西,
listening to your own voice
and you all know this,
你们必须意识到:
who share your values, your vision,
和看法的人围绕着你,
作为政治领域的创业者,
as entrepreneurs in the political arena,
that everyone said would be impossible.
曾在我做出决定前
the leading PR expert told me
我会赢得7%的选票。
because he was probably right,
他也许是正确的,
得出的这个结论。
on valuable experience.
要在这儿证明他错了。
that he was wrong.
because I did lose a lot of sleep,
因为我确实牺牲了很多睡眠,
还有和我一起的人们也一样。
and so did the people with me.
if we forget to take care of ourselves.
我们就没法走那么远。
are very important in that,
and practices that nourish you,
maybe even more important,
to get rid of people and practices
and commentators.
from others in doing this,
士气低落时我要斗志昂扬,
when others went low,
一直走到最后的部分原因。
my energy going throughout all of this.
这条路不容易——
it wasn't easy --
and everybody else in the campaign.
out of the journey,
was reached or not.
to inspire others to do so as well.
就在Facebook和其他网站上。
on Facebook and websites.
choosing your president,
在选择你们的总统,
will agree with me,
我不会就这样让你离开的。
群众的力量啊!
without saying
可能都在准备移居冰岛,
is ready to move to Iceland
在那儿可能不能投票,
can't vote there,
完全能够记得1975年
in launching the women's movement.
我喜欢去重温那个画面,
I'd love to bring the picture back up
都停止运转的样子。
when a country came to a standstill.
did not report it,
又一次的举行了罢工,对吗?
walked out again on Monday. Right?
PM:你能和我们说说这件事吗?
PM: Can you tell us about that?
首次罢工运动的41年后,
after the original strike,
作为女性最幸福的地方,
in the world to be a woman,
脱离了她们的岗位,
已经得到一天的工资了。
they had earned their day's salary.
终结性别间的工资差距了。
that we close the pay gap.
Halla to commit right now
要求Halla现在就去坦白
a very large volunteer army
ABOUT THE SPEAKER
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com