ABOUT THE SPEAKER
JR - Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face.

Why you should listen

Working anonymously, pasting his giant images on buildings, trains and bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places -- the slums of Kenya, the favelas of Brazil -- he infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the sprits of individuals who normally go unseen. The blown-up images pasted on urban surfaces -– the sides of buses, on rooftops -- confront and engage audiences where they least expect it. Images of Parisian thugs are pasted up in bourgeois neighborhoods; photos of Israelis and Palestinians are posted together on both sides of the walls that separate them.


JR's gained widespread attention for his project, "Women Are Heroes," which depicted women "dealing with the effects of war, poverty, violence, and oppression” from Rio de Janeiro, Phnom Penh and Delhi to several cities in Africa. His TED Prize wish opened an even wider lens on the world. With the prize, he launched INSIDE OUT -- a global participatory art project. INSIDE OUT invites everyone to share their portrait and transform messages of personal identity into public art.

More profile about the speaker
JR | Speaker | TED.com
TED2012

JR: One year of turning the world inside out

JR: 一年”颠覆“世界

Filmed:
1,275,088 views

街头艺术家JR在2011年许了个愿望:加入他的全球照片项目,展示给世界真实的面孔。现在,在他的TED Prize许愿一年后,他给我们看了粘贴在公共场合处的人们肖像的大海报,这些把人们团结起来,改善并“颠覆”了整个世界。你也能通过登陆insideoutproject.net加入他们。
- Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face. Full bio

Double-click the English transcript below to play the video.

00:16
Twelve十二 years年份 ago, I was in the street writing写作 my name名称
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十二年前,我在街道上写下我的名字
00:20
to say, "I exist存在."
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以此证明,我活着
00:22
Then I went to taking服用 photos相片 of people to paste them on the street
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然后我转为给人们拍照并将照片贴在大街上
00:27
to say, "They exist存在."
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以此证明,他们活着
00:29
From the suburbs郊区 of Paris巴黎 to the wall of Israel以色列 and Palestine巴勒斯坦,
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从巴黎的郊区到以色列和巴基斯坦的街墙
00:33
the rooftops屋顶 of Kenya肯尼亚
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从肯尼亚的屋顶
00:36
to the favelas棚户区 of Rio里约热内卢,
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到里约的贫民区
00:38
paper and glue -- as easy简单 as that.
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我只用了纸和胶水,就这么简单
00:41
I asked a question last year:
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我去年发现了一个问题
00:44
Can art艺术 change更改 the world世界?
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艺术能改变世界吗
00:46
Well let me tell you,
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让我告诉你吧
00:48
in terms条款 of changing改变 the world世界 there has been a lot of competition竞争 this year,
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在改变世界这方面,今年涌现了很多竞争场面
00:52
because the Arab阿拉伯 Spring弹簧 is still spreading传播,
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因为“阿拉伯之春”还在蔓延
00:55
the Eurozone欧元区 has collapsed倒塌 ... what else其他?
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欧元区开始崩溃,还有...
00:58
The Occupy占据 movement运动 found发现 a voice语音,
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“占领运动”掀起了抗议
01:01
and I still have to speak说话 English英语 constantly经常.
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而且我还得不断地说英文
01:04
So there has been a lot of change更改.
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所以这个世界有太多的变化
01:07
So when I had my TEDTED wish希望 last year,
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当我去年在“TED愿望”时
01:09
I said, look, I'm going to switch开关 my concept概念.
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我说,看,我要扭转我的观念
01:12
You are going to take the photos相片.
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你们把照片拍下来
01:14
You're going to send发送 them to me.
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然后发给我
01:17
I'm going to print打印 them and send发送 them back to you.
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我会打印出来然后再发回给你
01:20
Then you're going to paste them where it makes品牌 sense
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只有你找到可以发表你感想的地方
01:23
for you to place地点 your own拥有 statement声明.
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你就把照片贴上去
01:25
This is Inside Out.
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这个就是“颠覆计划”(Inside Out)
01:27
One hundred thousand posters海报 have been printed印刷的 this year.
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今年已经打印了十万张海报了
01:31
Those are the kind of posters海报, let me show显示 you.
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这里有些海报,我给你们看下
01:35
And we keep sending发出 more every一切 day.
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而且我们每天都在不断增加发送量
01:38
This is the size尺寸.
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就是这个尺寸
01:39
Just a regular定期 piece of paper with a little bit of ink墨水 on it.
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就是一张正常的纸张,上面再加点油墨
01:43
This one was from Haiti海地.
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这张是来自海地的
01:46
When I launched推出 my wish希望 last year,
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在我去年发表愿望的时候
01:49
hundreds数以百计 of people stood站在 up and said they wanted to help us.
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数以百计的人们都站起来说想帮我们实现
01:53
But I say it has to be
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但我说
01:56
under the conditions条件 I've always worked工作:
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这必须得按着我一直以来的方式才行
01:59
no credit信用, no logos徽标, no sponsoring赞助.
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不要贷款,不要徽标,不要赞助商
02:03
A week later后来, a handful少数 of people were there ready准备 to rock
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一周以后,有些人已经开始摩拳擦掌了
02:08
and empower授权 the people on the ground地面
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并且当场授权了
02:10
who wanted to change更改 the world世界.
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那些想要改变世界的人
02:12
These are the people I want to talk about to you today今天.
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这些人是我今天想跟你们提一提的
02:16
Two weeks after my speech言语, in Tunisia突尼斯,
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我的演讲后的两周,在突尼斯
02:22
hundreds数以百计 of portraits画像 were made制作.
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他们制作了数百张肖像
02:26
And they pasted粘贴 [over] every一切 single portrait肖像 of the dictator独裁者
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而且他们将这些自己的肖像
02:30
[with] their own拥有 photos相片.
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贴在每一张独裁者肖像海报上面
02:32
Boom繁荣! This is what happened发生.
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哇!就是这样发生了
02:35
Slim and his friends朋友 went through通过 the country国家
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Slim和他的朋友们走遍了整个国家
02:36
and pasted粘贴 hundreds数以百计 of photos相片 everywhere到处
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在这个国家到处粘贴了数百张的海报
02:39
to show显示 the diversity多样 in the country国家.
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以此展示它的多样性
02:42
They really make Inside Out their own拥有 project项目.
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他们确实把“Insight Out计划”当作自己的事业
02:46
Actually其实, that photo照片 was pasted粘贴 in a police警察 station,
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事实上,那张照片是贴在警局的
02:49
and what you see on the ground地面
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另外你看看地面
02:51
are IDID cards of all the photos相片 of people being存在 tracked追踪 by the police警察.
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都是警局通缉照片里的人的身份证
02:57
Russia俄国. Chad乍得 wanted to fight斗争 against反对 homophobia同性恋 in Russia俄国.
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在俄罗斯,Chad想对同性恋恐惧症表示抗议
03:02
He went with his friends朋友 in front面前 of every一切 Russian俄语 embassy大使馆 in Europe欧洲
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他和他的朋友前往了欧洲的各个俄罗斯大使馆
03:06
and stood站在 there with the photos相片
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带着照片站在那
03:08
to say, "We have rights权利."
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说,“我们拥有权利。”
03:10
They used Inside Out as a platform平台 for protest抗议.
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他们借“颠覆计划”作为抗议的平台
03:15
Karachi卡拉奇, Pakistan巴基斯坦.
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在巴基斯坦的卡拉奇
03:17
SharmeenSharmeen is actually其实 here.
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Sharmeen今天也在这儿
03:18
She organized有组织的 a TEDx的TEDx action行动 out there
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她在那里组织了一场TEDx行动
03:22
and made制作 all the unseen看不见 faces面孔 of the city
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在家里那个镇上,她把这个城市鲜为人知的面孔
03:25
on the walls墙壁 in her town.
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都粘贴到了墙上
03:27
And I want to thank her today今天.
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今天我想借此对她表示感谢
03:29
North Dakota达科他州. Standing常设 Rock Nation国家,
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北达科他州立岩印第安保留区
03:33
in this Turtle Island, [unclear不明 name名称] from the Dakota达科他州 Lakota拉科塔 tribe部落
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在龟岛上,来自达科拉科塔族的人(姓名不详)
03:39
wanted to show显示 that the Native本地人 Americans美国人 are still here.
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想要告诉大家美洲原住民仍在这儿
03:42
The seventh第七 generation are still fighting战斗 for their rights权利.
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第七代的子孙依旧在为他们的权利而争取着
03:46
He pasted粘贴 up portraits画像 all over his reservation保留.
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他在这个保留区贴满了海报
03:49
And he's here also today今天.
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他今天也在现场
03:51
Each time I get a wall in New York纽约,
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每次我在纽约拥有一面墙可以创作时
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I use his photos相片 to continue继续 spreading传播 the project项目.
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我都会用他的照片继续传播这个项目
03:59
Juarez华雷斯: You've heard听说 of the border边境 --
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墨西哥华瑞兹市,你们应该听过这个边界
04:02
one of the most dangerous危险 borders国界 in the world世界.
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世上最险恶的边界之一
04:05
Monica莫妮卡 has taken采取 thousands数千 of portraits画像 with a group of photographers摄影师
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Monica已带着上千幅海报和一个摄影师团队
04:10
and covered覆盖 the entire整个 border边境.
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将海报贴满边界
04:13
Do you know what it takes to do this?
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你知道这要付出什么代价吗?
04:15
People, energy能源, make the glue, organize组织 the team球队.
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人力,精力,粘胶,组队
04:19
It was amazing惊人.
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很了不起
04:21
While in Iran伊朗 at the same相同 time
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与此同时,在伊朗
04:24
AbololoAbololo -- of course课程 a nickname昵称 --
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Abololo——绰号而已
04:26
has pasted粘贴 one single face面对 of a woman女人
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他贴上一张女人单人照
04:29
to show显示 his resistance抵抗性 against反对 the government政府.
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以表达他对政府的反抗
04:33
I don't have to explain说明 to you what kind of risk风险 he took for that action行动.
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我不需向你们解释太多他这么做所冒的风险
04:37
There are tons of school学校 projects项目.
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在学校里也有很多项目
04:40
Twenty二十 percent百分 of the posters海报 we are receiving接收 comes from schools学校.
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我们收到的海报20%是来自学校的
04:44
Education教育 is so essential必要.
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教育是如此的重要
04:46
Kids童装 just make photos相片 in a class, the teacher老师 receives收到 them,
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孩子们在课堂上做出照片,老师们则将之收集
04:49
they paste them on the school学校.
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然后贴在校园里
04:51
Here they even got the help of the firemen消防员.
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他们甚至得到了消防员的帮助
04:53
There should be even more schools学校 doing this kind of project项目.
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学校应该更多地推广这些项目
04:56
Of course课程 we wanted to go back to Israel以色列 and Palestine巴勒斯坦.
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我们当然想回到以色列和巴基斯坦
05:02
So we went there with a truck卡车. This is a photobooth照片展台 truck卡车.
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所以我们坐上一辆货车,这是一辆快照屋货车
05:05
You go on the back of that truck卡车, it takes your photo照片,
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你从货车的后面上去,它就能给你拍照
05:07
30 seconds later后来 take it from the side, you're ready准备 to rock.
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30秒后从车侧取照,你就能大展身手了
05:12
Thousands成千上万 of people use them
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使用它的人多不胜数
05:14
and each of them signs迹象 up for a two-state两种状态 peace和平 solution
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他们每个人都签署了两国和平共处的解决方案
05:19
and then walk步行 in the street.
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然后就走上街头
05:21
This is march游行, the 450,000 march游行 -- beginning开始 of September九月.
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这是游行,45万人的游行,在九月初
05:25
They were all holding保持 their photo照片 as a statement声明.
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他们都举着自己的照片作为宣言
05:27
On the other side, people were wrapping包皮 up streets街道, buildings房屋.
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另一方面,人们把照片贴满大街和高楼
05:31
It's everywhere到处.
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到处都是
05:32
Come on, don't tell me that people aren't ready准备 for peace和平 out there.
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拜托,别告诉我那里的人们不渴望和平
05:36
These projects项目 took thousands数千 of actions行动 in one year,
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这些项目每年都有成千上万次活动
05:40
making制造 hundreds数以百计 of thousands数千 of people participating参与,
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有数以万计的人们参加其中
05:43
creating创建 millions百万 of views意见.
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制作出无数的景观
05:47
This is the biggest最大 global全球 art艺术 participatory参与 project项目 that's going on.
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这是目前进行的最大规模的全球性艺术合作项目
05:54
So back to the question, "Can art艺术 change更改 the world世界?"
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所以回到那个问题,“艺术能改变世界吗?”
05:58
Maybe not in one year. That's the beginning开始.
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也许一年改变不了,它才刚起步
06:02
But maybe we should change更改 the question.
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但或许我们稍微改一下问题
06:05
Can art艺术 change更改 people's人们 lives生活?
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艺术能改变人的生活吗?
06:07
From what I've seen看到 this year, yes.
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从我今年看到的成果,答案是肯定的
06:11
And you know what? It's just the beginning开始.
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你知道吗?它也才是刚刚开始而已
06:14
Let's turn the world世界 inside out together一起.
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让我们一起“颠覆”这个世界吧
06:16
Thank you.
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谢谢
06:18
(Applause掌声)
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(掌声)
Translated by Lee Li
Reviewed by Yuguo Zhang

▲Back to top

ABOUT THE SPEAKER
JR - Street artist
With a camera, a dedicated wheatpasting crew and the help of whole villages and favelas, 2011 TED Prize winner JR shows the world its true face.

Why you should listen

Working anonymously, pasting his giant images on buildings, trains and bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places -- the slums of Kenya, the favelas of Brazil -- he infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the sprits of individuals who normally go unseen. The blown-up images pasted on urban surfaces -– the sides of buses, on rooftops -- confront and engage audiences where they least expect it. Images of Parisian thugs are pasted up in bourgeois neighborhoods; photos of Israelis and Palestinians are posted together on both sides of the walls that separate them.


JR's gained widespread attention for his project, "Women Are Heroes," which depicted women "dealing with the effects of war, poverty, violence, and oppression” from Rio de Janeiro, Phnom Penh and Delhi to several cities in Africa. His TED Prize wish opened an even wider lens on the world. With the prize, he launched INSIDE OUT -- a global participatory art project. INSIDE OUT invites everyone to share their portrait and transform messages of personal identity into public art.

More profile about the speaker
JR | Speaker | TED.com