ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com
TED2008

Jay Walker: My library of human imagination

Jay Walker的想象力图书馆

Filmed:
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Jay Walker的人类想象力图书馆
- Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale. Full bio

Double-click the English transcript below to play the video.

00:18
These rocks岩石 have been hitting our earth地球 for about three billion十亿 years年份,
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这些石块在过去的三十亿年间一直不断撞击着地球
00:22
and are responsible主管 for much of what’s gone走了 on on our planet行星.
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它们是地球上发生的很多事情的原因
00:25
This is an example of a real真实 meteorite陨石,
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这是一块陨石的样本
00:27
and you can see all the melting融化 of the iron
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你可以看见很多金属融化的部分
00:29
from the speed速度 and the heat when a meteorite陨石 hits点击 the earth地球,
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这是陨石撞击地球产生的速度和热量
00:33
and just how much of it survives生存 and melts熔体.
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所剩余和融化的结果
00:36
From a meteorite陨石 from space空间,
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从一块陨石到太空,
00:38
we’re回覆 over here with an original原版的 Sputnik人造地球卫星.
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我们来谈谈一个最初的人造卫星
00:40
This is one of the seven surviving幸存 Sputniks人造地球卫星 that was not launched推出 into space空间.
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这是未被发射到太空的七个剩余卫星中的一个
00:43
This is not a copy复制.
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不是复制品
00:45
The space空间 age年龄 began开始 50 years年份 ago in October十月,
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太空时代开始于50年前的十月
00:48
and that’s exactly究竟 what Sputnik人造地球卫星 looked看着 like.
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而这就是卫星的样子
00:50
And it wouldn止跌’t be fun开玩笑 to talk about the space空间 age年龄
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如果不能看到由阿波罗11号
00:53
without seeing眼看 a flag that was carried携带的
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带上月球又返回的旗帜
00:55
to the moon月亮 and back, on Apollo阿波罗 11.
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谈论太空时代就没那么有趣了
00:58
The astronauts宇航员 each got to carry携带
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每名宇航员在自己的装备中
01:00
about ten silk flags in their personal个人 kits.
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都得带上10个左右的丝绸旗帜
01:03
They would bring带来 them back and mount安装 them.
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再将它们带回来展览
01:05
So this has actually其实 been carried携带的 to the moon月亮
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所以这些旗子是去过月球的
01:08
and back.
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又被带回来
01:10
So that’s for fun开玩笑.
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闲言少叙
01:12
The dawn黎明 of books图书 is, of course课程, important重要.
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书籍的起源固然很重要
01:14
And it wouldn止跌’t be interesting有趣 to talk about the dawn黎明 of books图书
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让我们看看谷登堡版圣经吧
01:16
without having a copy复制 of a Guttenberg古滕贝格 Bible圣经.
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这会使得谈论书籍起源更有趣些
01:20
You can see how portable手提 and handy便利 it was to have your own拥有 Guttenberg古滕贝格
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大家看,一本1455年的谷登堡版圣经
01:22
in 1455.
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多么轻便
01:25
But what’s interesting有趣 about the Guttenberg古滕贝格 Bible圣经, and the dawn黎明 of this technology技术,
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而谷登堡版圣经和它的印刷技术之所以有趣却
01:29
is not the book.
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不在于这本书
01:31
You see, the book was not driven驱动 by reading.
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想想看,这本书的产生不是由于阅读的需要
01:35
In 1455, nobody没有人 could read.
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在1455年,还没人识字呢
01:37
So why did the printing印花 press succeed成功?
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那么印刷术是怎么成功的?
01:39
This is an original原版的 page of a Guttenberg古滕贝格 Bible圣经.
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这是最初的谷登堡版圣经的一页
01:43
So you’re回覆 looking here at one of the first printed印刷的 books图书
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所以你现在看见的正是
01:46
using运用 movable活动 type类型 in the history历史 of man,
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历史上最初应用活字凸版应刷的书籍之一
01:48
550 years年份 ago.
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那是550年前的事了
01:51
We are living活的 at the age年龄 here at the end结束 of the book,
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我们正活在书的最末一页
01:53
where electronic电子 paper will undoubtedly无疑 replace更换 it.
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电子印刷术将会毫无疑问地取代活字凸版的年代
01:55
But why is this so interesting有趣? Here’s the quick story故事.
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但这有趣在哪?简单地讲是这样的
01:59
It turns out that in the 1450s,
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在15世纪50年代
02:01
the Catholic天主教徒 Church教会 needed需要 money,
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天主教会需要用钱
02:03
and so they
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因此他们印刷赎罪券
02:05
actually其实 hand-wrote手工写 these things called indulgences宽容,
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赎罪券事实上是手写在纸上的
02:07
which哪一个 were forgiveness饶恕’s on pieces of paper.
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豁免权
02:09
They traveled旅行 all around Europe欧洲
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它们在欧洲大陆上漫天飞舞
02:11
and sold出售 by the hundreds数以百计 or by the thousands数千.
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被成百上千地出售
02:13
They got you out of purgatory炼狱 faster更快.
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它们可以帮助你早日涤罪
02:16
And when the printing印花 press was invented发明
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在印刷机被发明之后
02:18
what they found发现 was they could print打印 indulgences宽容,
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教会发现他们可以印刷赎罪券
02:20
which哪一个 was the equivalent当量 of printing印花 money.
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也就相当于印刷纸币
02:22
And so all of Western西 Europe欧洲 started开始 buying购买 printing印花 presses印刷机 in 1455 --
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于是在1455年整个欧洲西部开始购买印刷机
02:26
to print打印 out thousands数千,
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来印刷成百上千
02:28
and then hundreds数以百计 of thousands数千,
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而后成千上万
02:29
and then ultimately最终 millions百万
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而后数不胜数的
02:31
of single, small pieces of paper
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单页的小纸片
02:34
that got you out of middle中间 hell地狱 and into heaven天堂.
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声称能将你从地狱中引领入天堂
02:37
That is why the printing印花 press succeeded成功,
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这就是印刷机成功的原因
02:40
and that is why Martin马丁 Luther路德
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也是马丁路德
02:42
nailed his 90 theses论文 to the door:
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在教堂张贴他的90条论纲的起因
02:45
because he was complaining抱怨的 that the Catholic天主教徒 Church教会 had gone走了 amok疯狂地
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他抱怨天主教会通过
02:48
in printing印花 out indulgences宽容 and selling销售 them
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印刷赎罪券并大肆在
02:51
in every一切 town and village and city in all of Western西 Europe欧洲.
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欧洲西部的每个市镇乡村疯狂售卖
02:55
So the printing印花 press, ladies女士们 and gentlemen绅士,
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因此,女士们先生们,印刷机
02:57
was driven驱动 entirely完全 by the printing印花 of forgivenesses饶恕
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是被复印赎罪券的需求推动的
03:00
and had nothing to do with reading.
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完全与阅读无关
03:02
More tomorrow明天. I also have pictures图片 coming未来 of the library图书馆
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明天还会展示更多。我还有一些从图书馆带来的图片
03:04
for those of you that have asked for pictures图片.
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是为想要图片的各位准备的
03:06
We’re回覆 going to have some tomorrow明天.
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明天还有更多
03:08
(Applause掌声)
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掌声
03:09
Instead代替 of showing展示 an object目的 from the stage阶段
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我将会做些前所未有的事情
03:11
I’m going to do something special特别 for the first time.
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而不是在讲台上展示一样物品
03:13
We are going to show显示, actually其实, what the library图书馆 looks容貌 like, OK?
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我将会向大家展示图书馆
03:17
So, I am married已婚 to the most wonderful精彩 woman女人 in the world世界.
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我娶到了世界上最完美的女人
03:20
You’re回覆 going to find out why in a minute分钟,
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你马上就会知道原因了
03:22
because when I went to see Eileen艾琳,
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因为当我去见艾琳的时候
03:24
this is what I said I wanted to build建立.
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我和她说这就是我一直想要建造的
03:26
This is the Library图书馆 of Human人的 Imagination想像力.
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这是人类思维的图书馆
03:29
The room房间 itself本身 is three stories故事 tall.
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仅这房间就有三层楼高
03:32
In the glass玻璃 panels面板 are 5,000 years年份 of human人的 imagination想像力
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在这些玻璃板上是5000年来的人类思维
03:35
that are computer电脑 controlled受控.
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是电脑控制的
03:37
The room房间 is a theatre剧院. It changes变化 colors颜色.
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这房间是一个剧院,可以改变颜色
03:39
And all throughout始终 the library图书馆 are different不同 objects对象, different不同 spaces空间.
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整间图书馆是充斥着不同的物件,有不同的空间
03:43
It’s designed设计 like an Escher埃舍尔 print打印.
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被设计成埃舍尔图的样子
03:45
Here is some of the lower降低 level水平 of the library图书馆,
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这是图书馆的底层
03:47
where the exhibits展品 constantly经常 change更改.
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展示着不断变化的展品
03:49
You can walk步行 through通过. You can touch触摸.
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你可以通过,可以触摸
03:51
You can see exactly究竟 how many许多 of these types类型 of items项目 would fit适合 in a room房间.
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你可以看见如此多的物件在一个房间里
03:54
There’s my very own拥有 Saturn土星 V.
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这是我个人的土星五号
03:56
Everybody每个人 should have one, OK? (Laughter笑声)
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我认为每个人都应该有一个
03:59
So you can see here in the lower降低 level水平 of the library图书馆
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你可以看到图书馆的底层的
04:01
the books图书 and the objects对象.
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书籍和物件
04:03
In the glass玻璃 panels面板 all along沿 is sort分类 of the history历史 of imagination想像力.
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沿着玻璃板,是一种思维史
04:06
There is a glass玻璃 bridge that you walk步行 across横过
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这是用来供人走的玻璃桥
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that’s suspended暂停 in space空间.
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悬空的
04:10
So it’s a leap飞跃 of imagination想像力.
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是思维的跨越
04:11
How do we create创建?
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那么我们如何进行创造呢?
04:13
Part部分 of the question that I have answered回答 is,
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我已经回答了这个问题的一部分了
04:15
is we create创建 by surrounding周围 ourselves我们自己 with stimuli刺激:
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那就是不断使自己受到
04:18
with human人的 achievement成就, with history历史,
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人类历史上的成就的激励
04:20
with the things that drive驾驶 us and make us human人的 --
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受到那些推动我们进步,使我们得以为人的成就的刺激
04:23
the passionate多情 discovery发现, the bones骨头 of dinosaurs恐龙 long gone走了,
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那激动人心的发现,古老的恐龙的骨骼
04:27
the maps地图 of space空间 that we’ve已经 experienced有经验的,
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那我们到过的宇宙的地图
04:30
and ultimately最终 the hallways走廊 that stimulate刺激 our mind心神 and our imagination想像力.
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以及那激励了我们的思想和想象力的通道
04:34
So hopefully希望 tomorrow明天 I’ll show显示
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所以希望明天我可以在这个讲台上向大家展示
04:36
one or two more objects对象 from the stage阶段,
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一两件物品
04:37
but for today今天 I just wanted to say thank you
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对于今天我对大家表示感谢
04:39
for all the people that came来了 and talked to us about it.
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感谢那些前来和我们谈论这件事的人
04:41
And Eileen艾琳 and I are thrilled高兴 to open打开 our home
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我和艾琳非常期待将我们的房子敞开
04:43
and share分享 it with the TEDTED community社区.
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与TED的公众共享
04:45
(Applause掌声)
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掌声
04:46
TEDTED is all about patterns模式 in the clouds.
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TED是云图
04:49
It’s all about connections连接.
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它的意义在于联系
04:51
It’s all about seeing眼看 things
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在于开拓视野
04:53
that everybody每个人 else其他 has seen看到 before
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使大家见到前所未见的
04:55
but thinking思维 about them in ways方法 that nobody没有人 has thought of them before.
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使大家以前所未有的方式去思考
05:00
And that’s really what discovery发现 and imagination想像力 is all about.
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这也是探索发现和想象的意义
05:04
For example, we can look
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例如,我们看一下
05:06
at a DNA脱氧核糖核酸 molecule分子 model模型 here.
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这个DNA分子模型
05:09
None没有 of us really have ever seen看到 one,
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我们都从没见过
05:11
but we know it exists存在 because we’ve已经 been taught
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但我们学过,所以知道它的存在
05:14
to understand理解 this molecule分子.
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和组成
05:16
But we can also look at an Enigma machine
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让我们也来看看二战时期纳粹党的
05:19
from the Nazis纳粹 in World世界 War战争 IIII
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恩尼格玛密电码机
05:21
that was a coding编码 and decoding解码 machine.
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这是一个编码和解码的机器
05:23
Now, you might威力 say, what does this have to do with this?
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现在你可能要问,这二者有什么关系呢?
05:26
Well, this is the code for life,
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嗯,这个是生命的密码
05:28
and this is a code for death死亡.
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这个是死亡的密码
05:31
These two molecules分子
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这两个分子
05:33
code and decode解码.
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编码和解码
05:35
And yet然而, looking at them, you would see a machine and a molecule分子.
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而看看他们,你将会看见一台机器和一个分子
05:39
But once一旦 you’ve已经 seen看到 them in a new way,
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但如果你以新的方式去看待他们
05:41
you realize实现 that both of these things really are connected连接的.
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你将会发现事实上他们是有联系的
05:44
And they’re回覆 connected连接的 primarily主要 because of this here.
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而不只是因为他们都在这儿
05:48
You see, this is a human人的 brain model模型, OK?
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这是一个人脑模型,是吧?
05:52
And it’s rare罕见, because we never really get to see a brain.
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这很稀有,因为我们不总能看见人脑
05:54
We get to see a skull头骨. But there it is.
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我们通常看到头骨。但它就在这儿了
05:56
All of imagination想像力 -- everything that we think,
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都是由于想象,一切我们所想
05:58
we feel, we sense -- comes through通过 the human人的 brain.
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所感,都来自于人脑
06:01
And once一旦 we create创建 new patterns模式 in this brain,
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而一旦我们在头脑中创造了新的想法
06:03
once一旦 we shape形状 the brain in a new way,
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以新的方式塑造我们的头脑
06:05
it never returns回报 to its original原版的 shape形状.
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它绝不会回到原来的样子的
06:09
And I’ll give you a quick example.
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我举一个简单的例子
06:11
We think about the Internet互联网;
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我们想到网络的时候
06:13
we think about information信息 that goes across横过 the Internet互联网.
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我们想到的是网络上传播的信息
06:15
And we never think about the hidden connection连接.
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我们从不会想到那些潜在的联系
06:17
But I brought along沿 here a lump of coal煤炭 --
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我带来了一块煤
06:20
right here, one lump of coal煤炭.
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在这,一块煤
06:23
And what does a lump of coal煤炭 have to do with the Internet互联网?
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那么一块煤与网络有什么联系呢?
06:25
You see, it takes the energy能源 in one lump of coal煤炭
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你看,网络需要煤产生的能量
06:29
to move移动 one megabyte兆字节 of information信息 across横过 the net.
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来使每兆字节的信息在网络上传播
06:33
So every一切 time you download下载 a file文件,
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所以每当你下载了一个文件
06:35
each megabyte兆字节 is a lump of coal煤炭.
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每兆字节都是一块煤
06:38
What that means手段 is, a 200-megabyte-megabyte file文件
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这就意味着,一个200亿兆字节的文件
06:43
looks容貌 like this, ladies女士们 and gentlemen绅士. OK?
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看起来是这样的,女士们先生们
06:46
So the next下一个 time you download下载 a gigabyte技嘉,
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所以下次你下载一个10亿字节
06:48
or two gigabytes千兆字节, it’s not for free自由, OK?
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或20亿字节的文件时,是有代价的,好吗?
06:52
The connection连接 is the energy能源 it takes to run the web卷筒纸 ,
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此间的联系便是能量使其在网络上传播
06:57
and to make everything we think possible可能, possible可能.
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使得我们所认为可能的事情,变成可能
07:00
Thanks谢谢, Chris克里斯.
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谢谢,Chris
07:02
(Applause掌声)
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掌声
Translated by 乔 安娜
Reviewed by Yvonne Fu

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ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com