ABOUT THE SPEAKER
David Pizarro - Psychologist, Disgust researcher
David Pizarro is a psychologist interested in how certain emotions (disgust, fear, anger) affect our moral judgment.

Why you should listen

It's common knowledge that our emotions can have a strong effect on our behavior and judgment. But why would an emotion like disgust, evolutionarily developed to protect us from poisons and other dangerous substances, have any influence on our political leanings today? David Pizarro, associate professor at Cornell University, is studying this surprising phenomenon: Sensitivity to disgusting sensations (like a photo of feces, or being reminded that germs are everywhere) correlates to moral and political conservatism. In his studies he has demonstrated that exposing people to an unpleasant odor can increase negative feelings toward homosexual men.

More profile about the speaker
David Pizarro | Speaker | TED.com
TEDxEast

David Pizarro: The strange politics of disgust

大衛·皮薩羅 (Dave Pizarro): 厭惡心理的奧祕

Filmed:
751,444 views

一個噁心的圖像和你如何投票有什麼關連?運用調查和實驗,心理學家大衛·皮薩羅解釋人類對噁心的敏感度 (糞便的照片、難聞的氣味) 和道德和政治保守傾向的關聯性。(在 TEDxEast 拍攝)。
- Psychologist, Disgust researcher
David Pizarro is a psychologist interested in how certain emotions (disgust, fear, anger) affect our moral judgment. Full bio

Double-click the English transcript below to play the video.

00:16
In the 17th century世紀, a woman女人 named命名 Giulia朱利亞 TofanaTofana
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17世紀,有個女人名叫Giulia Tofana
00:20
had a very successful成功 perfume香水 business商業.
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她有一個很成功的香水事業
00:23
For over 50 years年份 she ran it.
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在她經營的50多年間。
00:25
It sort分類 of ended結束 abruptly突然 when she was executed執行 — (Laughter笑聲) —
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這事業結束的很突然,就在她被處死的時候--(笑聲)--
00:28
for murdering謀殺 600 men男人. You see, it wasn't a very good perfume香水.
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罪名是謀殺六百位男性。你可以知道,
這不是一個非常好的香水。
00:34
In fact事實, it was completely全然 odorless無臭的 and tasteless無味 and colorless無色,
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事實上,它是一個完全無氣味無味道也無顏色,
00:38
but as a poison, it was the best最好 money could buy購買,
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但就一個毒藥來說,它是一個最划算的選擇。
00:41
so women婦女 flocked蜂擁而至 to her in order訂購 to murder謀殺 their husbands丈夫.
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所以女人們聚集到他那裡,為了要謀殺她們的丈夫
00:45
It turns out that poisoners投毒 were a valued價值 and feared害怕 group,
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結果就是那些下毒者們是一個有價值且被畏懼的群體
00:50
because poisoning中毒 a human人的 being存在 is a quite相當 difficult thing.
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因為要對一個人下毒是一件蠻困難的事情。
00:54
The reason原因 is, we have sort分類 of a built-in內建的 poison detector探測器.
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原因是,我們有的像是內建的辨毒偵測器,
00:57
You can see this as early as even in newborn新生 infants嬰兒.
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早在新生兒的時期你就會看見
01:01
If you are willing願意 to do this, you can take a couple一對 of drops滴劑
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如果你願意做這個實驗,你可以嚐嚐幾滴
01:03
of a bitter substance物質 or a sour substance物質,
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苦的或酸的物質
01:06
and you'll你會 see that face面對, the tongue stick out, the wrinkled nose鼻子,
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你會看到那個臉部表情,舌頭吐出來,皺起鼻子
01:10
as if they're trying to get rid擺脫 of what's in their mouth.
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好像他們正在嘗試要把那在嘴裡的東西吐出來。
01:12
This reaction反應 expands展開 into adulthood成年 and becomes
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這個反應也延伸到成人階段,並且成為
01:15
sort分類 of a full-blown全面爆發 disgust厭惡 response響應, no longer just
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一個的激烈的厭惡反應,不再只是限於
01:19
about whether是否 or not we're about to be poisoned中毒,
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我們是否快要中毒時,
01:21
but whenever每當 there's a threat威脅 of physical物理 contamination污染
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而是只要從一有來自物理的污染威脅
01:24
from some source資源. But the face面對 remains遺跡 strikingly驚人 similar類似.
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就會有這個反應。這厭惡的臉孔十分相似。
01:28
It has expanded擴大 more, though雖然, than just keeping保持 us away
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這個反應延伸得很廣,不只是使我們免於
01:32
from physical物理 contaminants污染物, and there's a growing生長
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身體上的污染。有越來越多證據說明
01:35
body身體 of evidence證據 to suggest建議 that, in fact事實, this emotion情感
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事實上,
01:38
of disgust厭惡 now influences影響 our moral道德 beliefs信仰
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這個厭惡的情緒影響了我們的道德信念
01:41
and even our deeply held保持 political政治 intuitions直覺.
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甚至我們深信的政治直覺
01:45
Why this might威力 be the case案件?
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為什麼會這樣呢?
01:49
We can understand理解 this process處理 by understanding理解
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透過大略的瞭解一些關於情緒的知識,
01:52
a little bit about emotions情緒 in general一般. So the basic基本 human人的 emotions情緒,
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我們就可以瞭解這個過程。人類基本的情緒,
01:55
those kinds of emotions情緒 that we share分享 with all other human人的 beings眾生,
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這些我們和其他人都一起共有的情緒,
01:58
exist存在 because they motivate刺激 us to do good things
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他們存在以至於可以推動我們去做好的事情,
02:01
and they keep us away from doing bad things.
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而且他們也會防止我們去做不好的事情。
02:03
So by and large, they are good for our survival生存.
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所以大致來說,這些情緒對於我們的生存來說是有益的。
02:07
Take the emotion情感 of fear恐懼, for instance. It keeps保持 us away
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就拿恐懼這個情緒來說,它防止我們
02:09
from doing things that are really, really risky有風險.
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去做一些有極大風險的事。
02:12
This photo照片 taken採取 just before his death死亡 — (Laughter笑聲) —
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這張照片是在他死前拍下的--(笑聲)--
02:16
is actually其實 a — No, one reason原因 this photo照片 is interesting有趣
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這事實上是個--不,這張照片之所以有趣
02:19
is because most people would not do this, and if they did,
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是因為絕大多數的人不會做這件事,而且就算他們做了,
02:22
they would not live生活 to tell it, because fear恐懼 would have
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他們也不會在活著的時候
去告訴別人這件事,因為恐懼感早在
02:24
kicked in a long time ago to a natural自然 predator捕食者.
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更早之前就對它的天敵發出訊號了。
02:28
Just like fear恐懼 offers報價 us protective保護的 benefits好處, disgust厭惡 seems似乎
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就像恐懼感,它提供我們保護的益處,
02:31
to do the same相同 thing, except for what disgust厭惡 does is
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厭惡感也會有相同的功能,
除了說厭惡感的存在
02:34
keeps保持 us away from not things that might威力 eat us,
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不是為了要使我們與 會把我們吃掉的東西,
02:36
or heights高度, but rather things that might威力 poison us,
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或著是與高度保持距離;
(厭惡感)的功能是要使我們與有毒物質保持距離,
02:39
or give us disease疾病 and make us sick生病.
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或著避免我們感染疾病。
02:42
So one of the features特徵 of disgust厭惡 that makes品牌 it such這樣
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所以說,讓厭惡感成為一個有趣情緒的
02:45
an interesting有趣 emotion情感 is that it's very, very easy簡單 to elicit引出,
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其中一個特點就是他非常容易被激發
02:50
in fact事實 more so than probably大概 any of the other basic基本 emotions情緒,
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比起任何一個基本的情緒
02:53
and so I'm going to show顯示 you that with a couple一對 of images圖片
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我現在要給你們看一些照片
02:55
I can probably大概 make you feel disgust厭惡.
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可能會讓你感到厭惡
02:57
So turn away. I'll tell you when you can turn back.
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所以你可以轉頭(不看),
我會告訴你甚麼時候可以回頭
03:00
(Laughter笑聲)
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(笑聲)
03:01
I mean, you see it every一切 day, right? I mean, come on. (Laughter笑聲)
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你每天都看到這個,不是嗎?(笑聲)
03:05
(Audience聽眾: EwwwEWWW.)
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(觀眾:Ewww)
03:07
Okay, turn back, if you didn't look.
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好了,那些剛剛不敢看的人,妳們現在可以轉回來。
03:10
Those probably大概 made製作 a lot of you in the audience聽眾
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這些照片應該讓在座的很多人
03:12
feel very, very disgusted厭惡的, but if you didn't look,
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感到非常非常噁心,但如果你們剛剛沒有看
03:16
I can tell you about some of the other things that have been shown顯示
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我可以告訴你的一些我剛剛展示的照片
03:19
sort分類 of across橫過 the world世界 to make people disgusted厭惡的,
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它們其實散布在全世界各角落,讓人們感到噁心
03:21
things like feces, urine尿, blood血液, rotten flesh.
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像是糞,尿,血,腐爛的肉。
03:25
These are the sorts排序 of things that it makes品牌 sense
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這些東西都是讓我們理所當然
03:27
for us to stay away from, because they might威力 actually其實 contaminate污染 us.
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要保持距離的,因為他們可能會真的污染我們
03:30
In fact事實, just having a diseased病態的 appearance出現
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事實上,只要有一個患病的外觀
03:32
or odd sexual有性 acts行為, these things are also
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或著是奇怪的性行為,這些都讓我們
03:35
things that give us a lot of disgust厭惡.
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感到十分厭惡
03:38
Darwin達爾文 was probably大概 one of the first scientists科學家們
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達爾文可能是首批科學家之一
03:40
to systematically系統 investigate調查 the human人的 emotions情緒,
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去系統化的研究人類的各樣情感
03:42
and he pointed to the universal普遍 nature性質 and the strength強度
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並且他也指出厭惡感的
03:46
of the disgust厭惡 response響應.
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普遍性質和強度
03:47
This is an anecdote軼事 from his travels旅行 in South America美國.
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這是一個他在南美旅行的軼事。
03:51
"In TierroTierro del德爾 Fuego火地島 a native本地人 touched感動 with his finger手指
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在Tierro地島有個原住民在我吃飯的時候
03:52
some cold preserved罐頭 meat while I was eating ...
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用他的手指觸摸一些冷藏的肉
03:55
and plainly明白地 showed顯示 disgust厭惡 at its softness柔軟度, whilst同時 I felt
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然後有些痛苦地露現出厭惡的神情,雖然我覺得
03:59
utter說出 disgust厭惡 at my food餐飲 being存在 touched感動 by a naked savage野蠻人 — (Laughter笑聲) —
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我的食物被一個赤裸裸的野蠻人很噁心 --(笑聲)--
04:02
though雖然 his hands did not appear出現 dirty."
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但他的手其實看起來不髒。
04:04
He later後來 wrote, "It's okay, some of my best最好 friends朋友 are naked savages野蠻人." (Laughter笑聲)
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他之後寫道:“沒關係,我有一些好朋友也是赤裸的野蠻人。”
04:09
Well it turns out it's not only old-timey帶點兒懷舊 British英國的 scientists科學家們
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這個結果說明了其實不只是早期的英國科學家
04:12
who are this squeamish過於拘謹的. I recently最近 got a chance機會
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這麼容易感到厭惡,我最近有一個機會
04:14
to talk to Richard理查德 Dawkins道金斯 for a documentary記錄,
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去談談理查德·道金斯(Richard Dawkins)的紀錄片,
04:16
and I was able能夠 to disgust厭惡 him a bunch of times. Here's這裡的 my favorite喜愛.
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然後我數度讓他感到很厭惡。這是我最喜歡的:
04:20
Richard理查德 Dawkins道金斯: "We've我們已經 evolved進化 around courtship求愛 and sex性別,
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理查德·道金斯說:“我們進化成長圍繞著求愛和性,
04:23
are attached to deep-rooted刻骨 emotions情緒 and reactions反應
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他們連接到根深蒂固的情緒和反應
04:26
that are hard to jettison拋棄 overnight過夜."
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那是很難在一夕間被丟棄的。
04:30
David大衛 Pizarro皮薩羅: So my favorite喜愛 part部分 of this clip is that
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我最喜歡的片段是在
04:34
Professor教授 Dawkins道金斯 actually其實 gagged堵嘴.
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道金斯教授作嘔的時候。
04:37
He jumps跳躍 back, and he gags堵嘴, and we had to do it three times,
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他往後彈,然後作嘔,然後我們還必須做這這件事三遍
04:41
and all three times he gagged堵嘴. (Laughter笑聲)
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然後每次他都作嘔。(笑聲)
04:44
And he was really gagging插科打諢. I thought he might威力 throw up on me, actually其實.
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他真的作嘔噢。我想他當時真的很想嘔吐在我身上。
04:47
One of the features特徵, though雖然, of disgust厭惡,
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厭惡噁心感的特點之一
04:51
is not just its universality普遍性 and its strength強度,
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並不是它的普遍性或強度,
04:53
but the way that it works作品 through通過 association協會.
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而是它透過結合運作
04:56
So when one disgusting討厭 thing touches觸摸 a clean清潔 thing,
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當一個噁心的東西去接觸到一個乾淨的東西,
05:00
that clean清潔 thing becomes disgusting討厭, not the other way around.
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那的乾淨的東西就會變的噁心,而不是其他方式
05:04
This makes品牌 it very useful有用 as a strategy戰略 if you want to
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這就成了一個非常有用的策略,如果你想要
05:07
convince說服 somebody that an object目的 or an individual個人
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試著說服別人,有一個東西或著一個人
05:09
or an entire整個 social社會 group is disgusting討厭 and should be avoided避免.
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或著整個社會群體是很噁心的而且我們應該要避免。
05:12
The philosopher哲學家 Martha瑪莎 Nussbaum努斯鮑姆 points this out
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哲學家瑪莎·努斯鮑姆(Martha Nussbaum )指出了這一點
05:15
in this quote引用: "Thus從而 throughout始終 history歷史, certain某些 disgust厭惡
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”因此,在整個歷史,某些厭惡的
05:17
properties性能 -- sliminess滑溜, bad smell, stickiness粘性, decay衰變, foulness糾纏 --
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東西--黏滑的,難聞的氣味,粘性,腐敗,卑鄙--
05:20
have been repeatedly反复 and monotonously單調 been associated相關 with ...
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曾多次且千篇一律的與
05:22
Jews猶太人, women婦女, homosexuals同性戀者, untouchables惹不起, lower-class下層階級 people --
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猶太人,女人,同性戀,賤民,低階級人士--
05:26
all of those are imagined想像 as tainted污點 by the dirt污垢 of the body身體."
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這些都被看作為身上的沾染的污穢
05:30
Let me give you just some examples例子 of how, some powerful強大
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讓我告訴你麼一些例子,
05:33
examples例子 of how this has been used historically歷史.
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讓你們看看這種策略是如何在歷史上被利用的。
05:35
This comes from a Nazi納粹 children's兒童 book published發表 in 1938:
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這來自於在1938年岀版的納粹的童書,
05:39
"Just look at these guys! The louse-infested蝨出沒 beards鬍鬚,
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“看看這些人,這有蝨出沒的鬍鬚,
05:42
the filthy污穢, protruding突出 ears耳朵, those stained染色, fatty脂肪 clothes衣服...
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骯髒的,突出的耳朵,那些有汙垢,油漬的衣服...
05:45
Jews猶太人 often經常 have an unpleasant不愉快 sweetish微甜 odor氣味.
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猶太人經常有不好的甜膩氣味
05:48
If you have a good nose鼻子, you can smell the Jews猶太人."
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如果你的鼻子夠敏感,你就可以聞出猶太人。“
05:51
A more modern現代 example comes from people who try to
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一個更接近當代的例子,來自於一群試著要
05:53
convince說服 us that homosexuality同性戀 is immoral不道德.
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說服我們同性戀是不道德的人們。
05:56
This is from an anti-gay反同性戀 website網站, where they said
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這是一個反同性戀的網站,他們說
05:59
gays同性戀者 are "worthy值得 of death死亡 for their vile惡劣 ... sex性別 practices做法."
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男同志們士"他們的卑鄙...性行為是該死的。"
06:02
They're like "dogs小狗 eating their own擁有 vomit嘔吐 and sows母豬 wallowing打滾 in their own擁有 feces."
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他們就像”狗在吃自己的嘔吐物,
還有母豬沉溺在自己的糞便“
06:06
These are disgust厭惡 properties性能 that are trying to be directly
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這些都是令人厭惡的東西,企圖要將之直接與
06:09
linked關聯 to the social社會 group that you should not like.
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這些社會群體連接,讓你覺得應該不要去喜歡他們。
06:12
When we were first investigating調查 the role角色 of disgust厭惡 in
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當我們第一次研究厭惡感在道德判斷中
06:15
moral道德 judgment判斷, one of the things we became成為 interested有興趣 in
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所扮演的角色時,有件事讓我們非常感興趣的是
06:19
was whether是否 or not these sorts排序 of appeals上訴 are more likely容易
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這些吸引力會在一些
06:23
to work in individuals個人 who are more easily容易 disgusted厭惡的.
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容易感到厭惡感情緒的人身上發揮作用。
06:26
So while disgust厭惡, along沿 with the other basic基本 emotions情緒,
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所以,當厭惡感,還有其他基本的情緒
06:28
are universal普遍 phenomena現象, it just really is true真正
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都是很普遍的現象的同時,有些特定的人就是會
06:31
that some people are easier更輕鬆 to disgust厭惡 than others其他.
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比其他人更容易感到厭惡
06:33
You could probably大概 see it in the audience聽眾 members會員
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你或許已經在這個觀眾席中看到,
06:35
when I showed顯示 you those disgusting討厭 images圖片.
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當我給你們看那些噁心的照片的時候。
06:37
The way that we measured測量 this was by a scale規模 that was
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我們衡量的方法,是用其他心理學家製作的
06:40
constructed by some other psychologists心理學家
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一個評分算法。
06:42
that simply只是 asked people across橫過 a wide variety品種 of situations情況
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就是簡單地問來自不同狀況的人們
06:45
how likely容易 they are to feel disgust厭惡.
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他們多常感受到厭惡噁心的情緒。
06:47
So here are a couple一對 of examples例子.
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這是一些例子:
06:49
"Even if I were hungry飢餓, I would not drink a bowl of my
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”如果這碗湯是用一個已使用過但洗過的蒼蠅拍攪拌過,
06:51
favorite喜愛 soup if it had been stirred攪動 by a used but thoroughly washed fly-swatter蒼蠅拍."
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就算我感到很餓,我也不會去喝那碗我最愛的湯,”
06:55
"Do you agree同意 or disagree不同意?" (Laughter笑聲)
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“你們同不同意?” (笑聲)
06:56
"While you are walking步行 through通過 a tunnel隧道 under a railroad鐵路 track跟踪,
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“當你正在穿越一個在火車軌道下的一個隧道,
06:59
you smell urine尿. Would you be very disgusted厭惡的 or not at all disgusted厭惡的?"
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你聞到尿味,你會感覺非常噁心,或是覺得沒差?“
07:02
If you ask enough足夠 of these, you can get a general一般 overall總體
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如果你問足了這類型的問題,你就可以有一個
07:05
score得分了 of disgust厭惡 sensitivity靈敏度.
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大概的厭惡感敏銳度的評分。
07:07
It turns out that this score得分了 is actually其實 meaningful富有意義的.
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結果發現,這個算法是很有意義的。
07:10
When you bring帶來 people into the laboratory實驗室 and you ask
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當你把一群人帶到實驗室,然後你問他們
07:13
them if they're willing願意 to engage從事 in safe安全 but disgusting討厭 behaviors行為
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他們是否願意去做一些安全但噁心的行為,
07:17
like eating chocolate巧克力 that's been baked烘烤的 to look like dog poop船尾,
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像是吃一條長得像狗大便的巧克力,
07:22
or in this case案件 eating some mealworms黃粉蟲 that are perfectly完美 healthy健康 but pretty漂亮 gross,
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或著,就這個例子來說,
吃一些完全健康但蠻噁心的麵包蟲,
07:26
your score得分了 on that scale規模 actually其實 predicts預測 whether是否 or not
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你的得分在那個評分中就會預測你是否
07:29
you'll你會 be willing願意 to engage從事 in those behaviors行為.
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會願意去加入這些行為。
07:31
The first time that we set out to collect蒐集 data數據 on this
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我們的一次收集這些資料
07:34
and associate關聯 it with political政治 or moral道德 beliefs信仰,
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然後將它跟政治或道德信念連結時,
07:36
we found發現 a general一般 pattern模式 --
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我們發現一個大概的規律--
07:38
this is with the psychologists心理學家 Yoel約爾 Inbar因巴爾 and Paul保羅 Bloom盛開 --
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這是跟心理學家約埃爾·因巴爾(Yoel Inbar)
和保羅·布魯姆( Paul Bloom)發現的--
07:42
that in fact事實, across橫過 three studies學習 we kept不停 finding發現
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事實上,在這些研究中,我們不斷發現
07:46
that people who reported報導 that they were easily容易 disgusted厭惡的
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那些說自己很容易感到厭惡或噁心的人
07:48
also reported報導 that they were more politically政治上 conservative保守.
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也同時會說他們在政治上比較保守
07:52
Another另一個 way to say this, though雖然, is that people
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換句話說,那些
07:54
who are very liberal自由主義的 are very hard to disgust厭惡. (Laughter笑聲)
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非常開放的人很難感到厭惡。(笑聲)
07:59
In a more recent最近 follow-up跟進 study研究, we were able能夠 to look at
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一個比較近期的研究,我們有辦法去看
08:03
a much greater更大 sample樣品, a much larger sample樣品. In this case案件,
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一個比較大的,比較多的樣品。在這裡,
08:06
this is nearly幾乎 30,000 U.S. respondents受訪者,
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樣本是接近三萬美國受訪者,
08:09
and we find the same相同 pattern模式. As you can see,
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我們發現一樣的規律性。你會看到
08:11
people who are on the very conservative保守 side
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那些非常保守地去回答政治取向的人
08:13
of answering回答 the political政治 orientation方向 scale規模 are
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他們的評分
08:16
also much more likely容易 to report報告 that they're easily容易 disgusted厭惡的.
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也多半傾向於容易感到厭惡。
08:19
This data數據 set also allowed允許 us to statistically統計學 control控制
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這個數據同時也讓我們有辦法去有策略地控制
08:21
for a number of things that we knew知道 were both related有關
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一些事情,特別是當我們知道
08:24
to political政治 orientation方向 and to disgust厭惡 sensitivity靈敏度.
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政治取向和厭惡敏銳度的關聯性。
08:26
So we were able能夠 to control控制 for gender性別, age年齡, income收入,
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我們就有辦法去控制性別,年紀,收入
08:29
education教育, even basic基本 personality個性 variables變量,
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教育,甚至基本特質的變因。
08:32
and the result結果 stays入住 the same相同.
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而且結果都是一樣的。
08:35
When we actually其實 looked看著 at not just self-reported自我報告 political政治 orientation方向,
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當我們不再只是看到自我評量的政治取向,
08:38
but voting表決 behavior行為, we were able能夠 to look geographically地理
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而是投票行為,我們就有辦法看到所有橫跨國家
08:41
across橫過 the nation國家. What we found發現 was that in regions地區
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的地區。我們發現的是,在那些
08:44
in which哪一個 people reported報導 high levels水平 of disgust厭惡 sensitivity靈敏度,
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有高度厭惡感敏銳度的地區,
08:48
McCain麥凱恩 got more votes.
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麥肯 (McCain,共和黨 )得到比較多票
08:50
So it not only predicted預料到的 self-reported自我報告 political政治 orientation方向,
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所以說,這不只是預測了自我評量的政治取向,
08:53
but actual實際 voting表決 behavior行為. And also we were able能夠,
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而是實際上的投票行為。我們也有機會
08:55
with this sample樣品, to look across橫過 the world世界,
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用這個樣本,去看全世界
08:58
in 121 different不同 countries國家 we asked the same相同 questions問題,
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在121個國家,我們問了相同的問題,
09:02
and as you can see, this is 121 countries國家 collapsed倒塌
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你會看到,這121個國家分裂成
09:06
into 10 different不同 geographical地理 regions地區.
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10個不同的地理的區
09:08
No matter where you look, what this is plotting繪製 is the size尺寸
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不管你從哪裡看,這個平面圖
是他們在厭惡感敏銳度和
09:11
of the relationship關係 between之間 disgust厭惡 sensitivity靈敏度 and political政治 orientation方向,
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政治取向的連結的大小。
09:14
and no matter where we looked看著, we saw a very similar類似 effect影響.
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我們看到無論身在何處,
我們看到了一個非常類似的效果。
09:18
Other labs實驗室 have actually其實 looked看著 at this as well
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另一個實驗也觀察到這個,
09:21
using運用 different不同 measures措施 of disgust厭惡 sensitivity靈敏度,
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運用不同的測量方式來測試豔舞感敏銳度,
09:23
so rather than asking people how easily容易 disgusted厭惡的 they are,
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他們不去問人們有多容易感到厭惡
09:26
they hook people up to physiological生理 measures措施,
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他們將人們連結於生理衡量
09:28
in this case案件 skin皮膚 conductance電導.
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在這裡指的是皮膚電導。
09:30
And what they've他們已經 demonstrated證明 is that people who report報告
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他們表現出的是,那些說他們在政治觀
09:32
being存在 more politically政治上 conservative保守 are also more physiologically生理 aroused引起
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比較保守的人,同時在生理上比較容易激動。
09:36
when you show顯示 them disgusting討厭 images圖片 like the ones那些 that I showed顯示 you.
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當你給他們看那些噁心的照片,
就像我剛剛給你們看的那些,
09:40
Interestingly有趣的是, what they also showed顯示 in a finding發現
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很有趣地,他們同時也在這個研究中表現出,
09:42
that we kept不停 getting得到 in our previous以前 studies學習 as well
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就像我們之前的研究一樣,
09:46
was that one of the strongest最強 influences影響 here is that
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這裡最強的影響之一是,
09:50
individuals個人 who are very disgust-sensitive厭惡敏感 not only are
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那些容易感到厭惡的人
09:52
more likely容易 to report報告 being存在 politically政治上 conservative保守, but
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不只會傾向於於政治保守,同時
09:54
they're also very much more opposed反對 to gay同性戀者 marriage婚姻
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他們也會更反對同性戀結婚,
09:57
and homosexuality同性戀 and pretty漂亮 much a lot of
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同性戀傾向,以及許多
09:59
the socio-moral社會道德 issues問題 in the sexual有性 domain.
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在性領域的社會道德問題。
10:03
So physiological生理 arousal覺醒 predicted預料到的, in this study研究,
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因此,生理抗奮所預測的,在這項研究中
10:06
attitudes態度 toward gay同性戀者 marriage婚姻.
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對同性婚姻的態度
10:08
But even with all these data數據 linking鏈接 disgust厭惡 sensitivity靈敏度
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但是,即使所有這些數據連接厭惡敏感性
10:11
and political政治 orientation方向, one of the questions問題 that remains遺跡 is
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和政治取向,有個問題仍然是
10:14
what is the causal因果 link鏈接 here? Is it the case案件 that
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這裡的因果關係是什麼?
10:17
disgust厭惡 really is shaping成型 political政治 and moral道德 beliefs信仰?
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厭惡真的在塑造政治和道德​​信念嗎?
10:21
We have to resort採取 to experimental試驗 methods方法 to answer回答 this,
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我們必須訴諸實驗方法來回答這個問題,
10:23
and so what we can do is actually其實 bring帶來 people into the lab實驗室
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我們可以做的其實是把人帶進實驗室來
10:26
and disgust厭惡 them and compare比較 them to a control控制 group
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讓他們感到厭惡,然後將他們
和那些沒感受厭惡感的對照組
10:28
that hasn't有沒有 been disgusted厭惡的. It turns out that over
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進行比較。結果是
10:31
the past過去 five years年份 a number of researchers研究人員 have doneDONE this,
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五年多來很多的研究員都做過這個實驗,
10:34
and by and large the results結果 have all been the same相同,
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大部份的結果都是一樣的,
10:36
that when people are feeling感覺 disgust厭惡, their attitudes態度
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當人們感到厭惡,他們的態度
10:39
shift轉移 towards the right of the political政治 spectrum光譜,
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轉向右翼的政治光譜,
10:41
toward more moral道德 conservatism保守主義 as well.
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也更傾向於道德保守主義。
10:44
So this is whether是否 you use a foul犯規 odor氣味, a bad taste味道,
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因此,這是你是否使用難聞的氣味,不好的味道,
10:47
from film電影 clips剪輯, from post-hypnotic後催眠 suggestions建議 of disgust厭惡,
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從電影片段,從後催眠所暗示的厭惡,
10:53
images圖片 like the ones那些 I've shown顯示 you, even just
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類似我剛剛展示的那些圖片,甚至只是
10:55
reminding提醒 people that disease疾病 is prevalent流行 and they should
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提醒人們有個疾病非常普遍,他們應該
10:57
be wary警惕 of it and wash up, right, to keep clean清潔,
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警惕地清洗,保持清潔
11:01
these all have similar類似 effects效果 on judgment判斷.
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這些都有類似的效果判斷。
11:03
Let me just give you an example from a recent最近 study研究
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讓我從最近的一項研究給你舉個例子,
11:06
that we conducted進行. We asked participants參與者
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我們要求參與者
11:09
to just simply只是 give us their opinion意見 of a variety品種 of social社會 groups,
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只是簡單地給我們的各種社會群體的意見,
11:13
and we either made製作 the room房間 smell gross or not.
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然後我們選擇要或不要讓房間有難聞的味道
11:18
When the room房間 smelled gross, what we saw was that
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當室內有難聞氣味時,我們看到的是,
11:21
individuals個人 actually其實 reported報導 more negative attitudes態度 toward gay同性戀者 men男人.
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受訪者會對男同性戀有更負面的態度,
11:25
Disgust厭惡 didn't influence影響 attitudes態度 toward all the other
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厭惡並沒有影響所有其他的態度。
11:27
social社會 groups that we asked, including包含 African-Americans非洲裔美國人,
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我們所提問的社會群體,包括非裔美國人,
11:29
the elderly老年. It really came來了 down to the attitudes態度 they had
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還有老年人。這真的只影響他們對男同性戀
11:33
toward gay同性戀者 men男人.
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的態度。
11:34
In another另一個 set of studies學習 we actually其實 simply只是 reminded提醒 people --
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在另一組研究中,我們實際上只是提醒人們 -
11:38
this was at a time when the swine flu流感 was going around --
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這是在豬流感盛行的時候
11:40
we reminded提醒 people that in order訂購 to prevent避免 the spread傳播
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我們提醒他們,為了防止豬流感的擴散
11:42
of the flu流感 that they ought應該 to wash their hands.
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他們必須要洗手。
11:46
For some participants參與者, we actually其實 had them take questionnaires問卷調查
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我們也把有些受訪者帶到一個警示牌旁邊
11:51
next下一個 to a sign標誌 that reminded提醒 them to wash their hands.
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要提醒他們要洗手
11:54
And what we found發現 was that just taking服用 a questionnaire調查問卷
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我們發現,就只是因為我們在
11:56
next下一個 to this hand-sanitizing手消毒 reminder提醒 made製作 individuals個人
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要洗手的警示牌旁問問題,
12:00
report報告 being存在 more politically政治上 conservative保守.
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他們的報告就顯示比較政治保守。
12:03
And when we asked them a variety品種 of questions問題 about
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然後我們問他們不同的問題,關於
12:05
the rightness正當性 or wrongness不正當 of certain某些 acts行為, what we also
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某些行為的正確與錯誤,我們也發現
12:08
found發現 was that simply只是 being存在 reminded提醒 that they ought應該
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就只是因為簡單的提醒他們應該
12:11
to wash their hands made製作 them more morally道德 conservative保守.
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要洗手,就使他們在道德觀上變得保守。
12:14
In particular特定, when we asked them questions問題 about
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尤其當我們問到關於
12:16
sort分類 of taboo忌諱 but fairly相當 harmless無害 sexual有性 practices做法,
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各樣視為禁忌卻無害的性行為時,
12:20
just being存在 reminded提醒 that they ought應該 to wash their hands
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就只是提醒他們應該要洗手
12:23
made製作 them think that they were more morally道德 wrong錯誤.
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使得他們認為這些行為是在道德上是錯誤的
12:25
Let me give you an example of what I mean by harmless無害
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讓我給你一個例子,說明“無害
12:28
but taboo忌諱 sexual有性 practice實踐. We gave them scenarios場景.
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但被視為禁忌的性行為“是什麼意思。我給他們一個情境,
12:30
One of them said a man is house-sitting房子坐 for his grandmother祖母.
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其中一個是,有個男人在家裡照顧他的奶奶,
12:34
When his grandmother's祖母 away, he has sex性別 with his girlfriend女朋友
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當她的奶奶不在時,他和他的女友在她奶奶的床上
12:37
on his grandma's奶奶的 bed.
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發生性行為。
12:38
In another另一個 one, we said a woman女人 enjoys享受 masturbating自慰
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另一個例子,有一個女人喜歡自慰時
12:41
with her favorite喜愛 teddy泰迪熊 bear cuddled擁抱 next下一個 to her. (Laughter笑聲)
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擁抱她最喜歡的玩具熊。(笑聲)
12:45
People find these to be more morally道德 abhorrent可惡
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人們覺得這些事情在道德上是很悖逆的
12:47
if they've他們已經 been reminded提醒 to wash their hands. (Laughter笑聲)
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如果他們有被提醒要洗手的話 。(笑聲)
12:52
(Laughter笑聲)
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(笑聲)
12:55
Okay. The fact事實 that emotions情緒 influence影響 our judgment判斷
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好吧。情緒會影響我們的判斷的事實
12:58
should come as no surprise. I mean,
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應該不會太令人驚訝。我的意思是,
13:00
that's part部分 of how emotions情緒 work.
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這就是情緒運作的一部分。
13:02
They not only motivate刺激 you to behave表現 in certain某些 ways方法,
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他們不僅激勵你在某些方面的行為,
13:03
but they change更改 the way you think.
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它也改變你思考的方式
13:05
In the case案件 of disgust厭惡, what is a little bit more surprising奇怪
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在厭惡感的例子中,有點令人驚訝的是在於
13:08
is the scope範圍 of this influence影響. It makes品牌 perfect完善 sense,
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它所影響的範圍。這完全符合邏輯
13:11
and it's a very good emotion情感 for us to have, that disgust厭惡
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而且這也是我們所擁有的一個很好的情緒,厭惡感
13:14
would make me change更改 the way that I perceive感知
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使我們在物理世界受到污染時
13:17
the physical物理 world世界 whenever每當 contamination污染 is possible可能.
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改變我們對事物的的看法。
13:20
It makes品牌 less sense that an emotion情感 that was built內置
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要說一個用來幫助我們免於中毒的情緒
13:23
to prevent避免 me from ingesting攝取 poison should predict預測
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可以預測
13:26
who I'm going to vote投票 for in the upcoming即將到來 presidential總統 election選舉.
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我在接下來的總統大選要選誰,這有點不合邏輯。
13:29
The question of whether是否 disgust厭惡 ought應該 to influence影響
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但問題是厭惡感是否應該影響
13:32
our moral道德 and political政治 judgments判斷
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我們的道德和政治觀的判斷
13:34
certainly當然 has to be complex複雜, and might威力 depend依靠 on exactly究竟
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那絕對會複雜,而且可能會需要根據
13:38
what judgments判斷 we're talking about, and as a scientist科學家,
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我們談論的不同議題而定。作為一個科學家,
13:40
we have to conclude得出結論 sometimes有時 that the scientific科學 method方法
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我們必須作一個總結,就是有時候科學方法
13:42
is just ill-equipped裝備很差 to answer回答 these sorts排序 of questions問題.
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並沒有裝備好要去回答這樣的問題
13:46
But one thing that I am fairly相當 certain某些 about is,
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但有一件事我們可以確定的事這個
13:48
at the very least最小, what we can do with this research研究 is
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就是至少,我們可以從這個研究中所作的是
13:51
point to what questions問題 we ought應該 to ask in the first place地點.
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指出我們要問的第一個問題應該是什麼。
13:53
Thank you. (Applause掌聲)
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謝謝。(鼓掌)
Translated by Jessica Lin
Reviewed by Jui-Hsin Chen

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ABOUT THE SPEAKER
David Pizarro - Psychologist, Disgust researcher
David Pizarro is a psychologist interested in how certain emotions (disgust, fear, anger) affect our moral judgment.

Why you should listen

It's common knowledge that our emotions can have a strong effect on our behavior and judgment. But why would an emotion like disgust, evolutionarily developed to protect us from poisons and other dangerous substances, have any influence on our political leanings today? David Pizarro, associate professor at Cornell University, is studying this surprising phenomenon: Sensitivity to disgusting sensations (like a photo of feces, or being reminded that germs are everywhere) correlates to moral and political conservatism. In his studies he has demonstrated that exposing people to an unpleasant odor can increase negative feelings toward homosexual men.

More profile about the speaker
David Pizarro | Speaker | TED.com

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