ABOUT THE SPEAKER
AJ Jacobs - Author
Immersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor.

Why you should listen

AJ Jacobs' writings stand at the intersection of philosophy, Gonzo journalism and performance art. Stubbornly curious and slyly perceptive, he takes immersive learning to its irrational and profoundly amusing extreme -- extracting wisdom and meaning after long stints as a self-styled guinea pig. For his widely circulated Esquire article "My Outsourced Life," he explored the phenomenon of outsourcing by hiring a team in Bangalore to take care of every part of his life -- from reading his emails to arguing with his wife to reading bedtime stories to his own son. A previous article, "I Think You're Fat," chronicled a brief, cringe-inducing attempt to live his life in Radical Honesty, telling all the truth, all the time.

Jacobs is author of The Know-It-All, which documents the year he spent reading the Encyclopedia Britannica from A to Z, uncovering both funny and surprising factoids but also poignant insight into history and human nature. In 2007 he released The Year of Living Biblically, in which he attempted to follow every single rule in the Bible as literally as possible for an entire year. His recent book The Guinea Pig Diaries: My Life as an Experiment is a collection of numerous personal experiments. including living according to George Washington's rules of conduct, outsourcing every single task to India, and posing as a woman on an online dating site. 

More profile about the speaker
AJ Jacobs | Speaker | TED.com
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AJ Jacobs: My journey to thank all the people responsible for my morning coffee

亞克柏斯: 我踏上了一段旅程,去感謝讓我早上能喝到一杯咖啡的人

Filmed:
2,645,856 views

作家亞克柏斯進行了一趟旅程。他心中的想法看似十分簡單:親自去謝謝每一個讓他在早上能喝到一杯咖啡的人。在「謝謝你」至少一千次之後,亞克柏斯反思了這趟讓他走遍全球的旅程——並分享了他這一路上所學到的改變人生的知識。亞克柏斯說:「我發現,若沒有數百個被我視為理所當然的人,我的咖啡不會成真。」
- Author
Immersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor. Full bio

Double-click the English transcript below to play the video.

00:12
So, I don't like to boast,
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我不喜歡自誇,
00:15
but I am very good at finding發現 things
to be annoyed懊惱 about.
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但我真的非常擅長找到惱人之處。
00:21
It is a real真實 specialty專業 of mine.
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這是我的一項專長。
00:23
I can hear 100 compliments讚美
and a single insult侮辱,
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當我聽見一百個讚美和一個侮辱時,
00:27
and what do I remember記得?
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我會記得什麼?
00:28
The insult侮辱.
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那個侮辱。
00:30
And according根據 to
the research研究, I'm not alone單獨.
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研究指出,我並非獨一無二。
00:32
Unfortunately不幸, the human人的 brain
is wired有線 to focus焦點 on the negative.
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不幸的是,人類的大腦天生
就是會專注在負面的地方。
00:38
Now, this might威力 have been helpful有幫助
when we were cave洞穴 people,
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當我們還是穴居人時,
這點可能還算有幫助,
00:41
trying to avoid避免 predators大鱷,
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讓我們避開要捕食我們的動物。
00:43
but now it's a terrible可怕 way
to go through通過 life.
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但在現代,這是一種
很糟糕的生活方式。
00:46
It is a real真實 major重大的 component零件
of anxiety焦慮 and depression蕭條.
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它是造成焦慮和憂鬱的
一個主要因素。
00:52
So how can we fight鬥爭
the brain's大腦的 negative bias偏壓?
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所以,我們要如何
對抗大腦的負面偏見呢?
00:57
According根據 to a lot of research研究,
one of the best最好 weapons武器 is gratitude感謝.
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根據很多研究,
最好的方法之一就是感激。
01:03
So knowing會心 this, I started開始 a new tradition傳統
in our house a couple一對 of years年份 ago.
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知道這一點之後,從幾年前開始,
我在我們家建立了一項新的傳統。
01:08
Before a meal膳食 with my wife妻子 and kids孩子,
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在我和太太與孩子們吃飯前,
01:10
I would say a prayer禱告 of thanksgiving感恩.
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我會先說一段感恩的禱告。
01:14
Prayer禱告 is not quite相當 the right word.
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禱告不算是正確的用詞。
01:16
I'm agnostic不可知, so instead代替 of thanking表達感謝 God,
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我是不可知論者,
所以我不是感謝上帝,
01:21
I would thank some of the people
who helped幫助 make my food餐飲 a reality現實.
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我是感謝一些讓我能吃到食物的人。
01:25
I'd say, "I'd like to thank the farmer農民
who grew成長 these tomatoes番茄,
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我會說:「我想要感謝
種植這些蕃茄的農夫、
01:29
and the trucker卡車司機 who drove開車
these tomatoes番茄 to the store商店,
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把這些蕃茄載到店裡的卡車司機,
01:32
and the cashier出納員
who rang these tomatoes番茄 up."
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以及為這些蕃茄結帳的收銀員。」
01:35
And I thought it was going
pretty漂亮 well, this tradition傳統.
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我以為這個傳統一直運行得挺好的。
01:39
Then one day, my 10-year-old-歲 son兒子 said,
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接著,有一天,我十歲的兒子問:
01:41
"You know, Dad, those people
aren't in our apartment公寓.
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「爸,你知道嗎,那些人
並不在我們的公寓裡。
01:44
They can't hear you.
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他們聽不見你說的。
如果你真的在乎,
你就會親自去謝謝他們。」
01:46
If you really cared照顧, you would go
and thank them in person."
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01:50
And I thought, "Hmm.
That's an interesting有趣 idea理念."
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我心想:「嗯,
那是個很有趣的想法。」
01:53
(Laughter笑聲)
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(笑聲)
01:54
Now I'm a writer作家, and for my books圖書
I like to go on adventures冒險.
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我是個作家,
我喜歡為了我的書去進行冒險。
01:59
Go on quests任務.
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去探索。
02:01
So I decided決定 I'm going to take
my son兒子 up on his challenge挑戰.
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所以,我決定接受我兒子的挑戰。
02:05
It seemed似乎 simple簡單 enough足夠.
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它似乎相當簡單。
02:07
And to make it even simpler簡單,
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為了讓它更簡單,
02:09
I decided決定 to focus焦點 on just one item項目.
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我決定只把焦點放在一項東西上。
02:12
An item項目 I can't live生活 without:
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我們生活不可缺的東西:
02:14
my morning早上 cup杯子 of coffee咖啡.
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我早晨的一杯咖啡。
02:16
Well, it turned轉身 out
to be not so simple簡單 at all.
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結果發現,它並沒有那麼簡單。
02:20
(Laughter笑聲)
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(笑聲)
這項探索花了我數個月。
02:21
This quest尋求 took me months個月.
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02:22
It took me around the world世界.
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它帶我走遍全世界。
02:25
Because I discovered發現
that my coffee咖啡 would not be possible可能
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因為我發現,若沒有數百個
被我視為理所當然的人,
就不會有我的咖啡。
02:30
without hundreds數以百計 of people
I take for granted理所當然.
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02:33
So I would thank the trucker卡車司機
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所以我要感謝開車
02:35
who drove開車 the coffee咖啡 beans
to the coffee咖啡 shop.
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把咖啡豆載到咖啡店的卡車司機。
02:38
But he couldn't不能 have doneDONE his job工作
without the road.
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但若沒有道路,他就做不到這件事。
02:41
So I would thank the people
who paved鋪砌 the road.
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所以我要感謝鋪路的人。
02:44
(Laughter笑聲)
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(笑聲)
02:45
And then I would thank the people
who made製作 the asphalt瀝青 for the pavement路面.
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接著,我要感謝做瀝青鋪路的人。
02:50
And I came來了 to realize實現 that my coffee咖啡,
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我漸漸了解,我的咖啡,
02:54
like so much else其他 in the world世界,
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和世界上許多東西一樣,
02:57
requires要求 the combined結合 work
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需要結合來自各行各業
02:59
of a shocking觸目驚心 number of people
from all walks散步 of life.
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非常多人的努力才能實現。
03:03
Architects建築師, biologists生物學家,
designers設計師, miners礦工, goat山羊 herds牛群,
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建築師、生物學家、設計師、
礦工、牧羊人,任何你能想到的。
03:08
you name名稱 it.
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03:10
I decided決定 to call my project項目
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我決定把我的計畫命名為
03:12
"Thanks謝謝 a Thousand."
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「千分感謝」。
因為我最後感謝了超過一千人。
03:14
Because I ended結束 up
thanking表達感謝 over a thousand people.
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03:18
And it was overwhelming壓倒,
but it was also wonderful精彩.
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這計畫真的是讓人難以招架,
卻也非常美好。
03:22
Because it allowed允許 me to focus焦點
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因為它讓我能把焦點放在
03:24
on the hundreds數以百計 of things
that go right every一切 day,
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每一天中順利進行的數百件事,
03:27
as opposed反對 to the three
or four that go wrong錯誤.
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而不是出錯的那三、四件事。
03:30
And it reminded提醒 me of the astounding驚人
interconnectedness互聯 or our world世界.
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且它提醒了我,
我們的世界中令人驚奇的緊密關係。
03:36
I learned學到了 dozens許多 of lessons教訓
during this project項目,
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在這個計畫中,我學到了數十課,
03:40
but let me just focus焦點 on five today今天.
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但,今天讓我把焦點
放在其中五課就好。
03:43
The first is: look up.
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第一課:抬頭看。
03:46
I started開始 my trail落後 of gratitude感謝
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我的感激之路始於
03:48
by thanking表達感謝 the barista咖啡師
at my local本地 coffee咖啡 shop,
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感謝我們當地咖啡店裡的咖啡師,
03:51
Joe Coffee咖啡 in New York紐約.
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我去的店是紐約的喬咖啡。
03:53
Her name名稱 is Chung,
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她的名字叫鍾,
03:55
and Chung is one of the most
upbeat樂觀 people you will ever meet遇到.
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鍾非常樂觀。
03:59
Big smilersmiler, enthusiastic熱情 hugger赫格爾.
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她總是帶著大大的微笑,
熱情地擁抱人。
04:03
But even for Chung,
being存在 a barista咖啡師 is hard.
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但就算是鍾這樣的人,
做為咖啡師也很不容易。
04:06
And that's because you are encountering遇到
people in a very dangerous危險 state.
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那是因為你會遇到
處於非常危險狀態的人。
04:11
(Laughter笑聲)
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(笑聲)
04:12
You know what it is -- precaffeination預處理.
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你們知道的——急需咖啡因的人。
04:15
(Laughter笑聲)
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(笑聲)
04:17
So, Chung has had people
yell叫喊 at her until直到 she cried哭了,
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所以,鍾曾經遇過有人對她大吼,
直到她哭出來,
04:21
including包含 a nine-year-old九十歲 girl女孩,
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包括一位九歲女孩,
04:23
who didn't like the whipped鞭打 cream奶油 design設計
that Chung did on her hot chocolate巧克力.
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她不喜歡鍾在她的熱巧克力上
做的鮮奶油拉花。
04:27
So I thanked感謝 Chung,
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所以,我向鍾表示感謝,
04:30
and she thanked感謝 me for thanking表達感謝 her.
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她謝謝我謝謝她。
04:34
I cut it off there.
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我就在這裡畫上句點。
我不想我們互相謝得沒完沒了。
04:35
I didn't want to go
into an infinite無窮 thanking表達感謝 loop循環.
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04:37
(Laughter笑聲)
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(笑聲)
04:39
But Chung said that the hardest最難 part部分
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但鍾說,最辛苦的部分是,
04:43
is when people don't even treat對待 her
like a human人的 being存在.
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大家不把她當作人來看待。
04:46
They treat對待 her like a vending自動售貨機 machine.
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他們把她當成販賣機來看待。
04:48
So, they'll他們會 hand her their credit信用 card
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他們把信用卡遞給她,
04:51
without even looking up from their phone電話.
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但視線都沒離開過他們的手機。
04:53
And while she's saying this,
I'm realizing實現 I've doneDONE that.
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當她這麼說的時候,
我發現我也做過這種事。
04:58
I've been that a-holea 孔.
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我也是那種混蛋。
05:00
And at that moment時刻, I pledged承諾:
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那一刻,我立下誓言:
05:03
when dealing交易 with people,
I'm going to take those two seconds
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在和人打交道時,
我要花兩秒鐘時間,
05:06
and look at them, make eye contact聯繫.
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看著他們,做眼神交會。
05:09
Because it reminds提醒 you,
you're dealing交易 with a human人的 being存在
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因為那能提醒你,
你是在和一個人打交道,
05:12
who has family家庭 and aspirations願望
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他有家人,有抱負,
05:16
and embarrassing尷尬 high school學校 memories回憶.
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也有尷尬的高中時期回憶。
05:19
And that little moment時刻 of connection連接
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而那短暫的連結時刻,
05:22
is so important重要 to both people's人們
humanity人性 and happiness幸福.
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對於人的人性以及快樂
都是非常重要的。
05:26
Alright好的, second第二 lesson was:
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好,第二課是:
05:28
smell the roses玫瑰. And the dirt污垢.
And the fertilizer肥料.
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聞聞花香。還有泥土。還有肥料。
05:33
After Chung, I thanked感謝 this man.
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在鍾之後,我感謝了這個人。
05:36
This is Ed埃德 Kaufmann考夫曼.
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他是艾德考夫曼。
05:38
And Ed埃德 is the one who chooses which哪一個 coffee咖啡
they serve服務 at my local本地 coffee咖啡 shop.
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艾德在我當地的那間咖啡店裡,
負責選擇要用哪種咖啡豆。
05:43
He goes around the world世界,
to South America美國, to Africa非洲,
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他去世界各地,到南美,到非洲,
05:47
finding發現 the best最好 coffee咖啡 beans.
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去找最好的咖啡豆。
05:49
So I thanked感謝 Ed埃德.
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所以我感謝了艾德,
05:50
And in return返回, Ed埃德 showed顯示 me
how to taste味道 coffee咖啡 like a pro.
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而艾德則教了我
如何像專家一樣品嚐咖啡。
05:56
And it is quite相當 a ritual儀式.
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那是個很了不起的儀式。
05:58
You take your spoon
and you dip it in the coffee咖啡
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你要拿起湯匙,把它浸入咖啡中,
06:00
and then you take a big, loud slurp斯魯普.
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接著你要喝一大口,
且要發出很大的啜飲聲。
06:03
Almost幾乎 cartoonishly卡通片 loud.
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幾乎就像卡通裡的一樣大聲。
06:05
This is because you want
to spray噴霧 the coffee咖啡 all over your mouth.
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這是因為你想要讓咖啡
噴灑在你整個嘴巴裡。
06:08
You have taste味道 buds
in the side of your cheeks臉頰,
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在你的臉頰內側都有味蕾,
06:11
in the roof屋頂 of your mouth,
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嘴巴的頂上也有,
06:13
you've got to get them all.
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你要咖啡觸及它們全部。
06:14
So Ed埃德 would do this
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所以,艾德會這麼做,
06:17
and he would --
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而且他會——
06:20
his face面對 would light up and he would say,
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他的臉會亮起來,然後說:
06:22
"This coffee咖啡 tastes口味 of honey-crisp蜂蜜脆 apple蘋果
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「這種咖啡嚐起來有蜜脆蘋果的味道,
06:26
and notes筆記 of soil and maple syrup糖漿."
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以及土壤以及楓糖漿。」
06:30
And I would take a sip and I'd say,
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我會啜飲一小口,說:
06:33
"I'm picking選擇 up coffee咖啡.
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「我嚐到咖啡。
06:35
(Laughter笑聲)
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(笑聲)
06:37
It tastes口味 to me like coffee咖啡."
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我覺得它嚐起來就像咖啡。」
06:39
(Laughter笑聲)
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(笑聲)
06:41
But inspired啟發 by Ed埃德, I decided決定 to really
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但,受到艾德的鼓舞,我決定真的
06:44
let the coffee咖啡 sit on my tongue
for five seconds --
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讓咖啡在我的舌頭上
停留五秒鐘——
06:47
we're all busy,
but I could spare備用 five seconds,
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雖然我們都很忙,
但我能騰出五秒鐘,
06:49
and really think about the texture質地
and the acidity酸度 and the sweetness甜美.
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真的去思考它的質地、酸度、甜度。
06:56
And I started開始 to do it with other foods食品.
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我開始在吃其他食物時也這麼做。
06:58
And this idea理念 of savoring品嚐
is so important重要 to gratitude感謝.
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這個品嚐的做法,
對於感激是非常重要的。
07:04
Psychologists心理學家 talk about how gratitude感謝
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心理學家說,感激就是
07:07
is about taking服用 a moment時刻
and holding保持 on to it as long as possible可能.
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抓住那個瞬間,
盡可能留住它久一點。
07:13
And slowing減緩 down time.
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讓時間慢下來。
07:16
So that life doesn't go by
in one big blur模糊, as it often經常 does.
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這樣,人生才不會像平常那樣,
模模糊糊地就過去了。
07:21
Number three is:
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第三課:
07:23
find the hidden masterpieces名作
all around you.
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在你身邊找找隱藏的傑作。
07:26
Now, one of my favorite喜愛
conversations對話 during this year
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今年我最喜歡的對話之一,
07:29
was with the guy who invented發明
my coffee咖啡 cup杯子 lid.
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對象是發明了咖啡杯蓋的那個人。
07:33
And until直到 this point,
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在那之前,
07:35
I had given特定 approximately
zero thought to coffee咖啡 cup杯子 lids.
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我幾乎從來沒有想過咖啡杯蓋。
07:39
But I loved喜愛 talking
to this inventor發明者, Doug道格 Fleming弗萊明,
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但我很喜歡和這位發明家
道格佛萊明談話,
07:42
because he was so passionate多情.
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因為他充滿了熱情。
07:44
And the blood血液 and sweat and tears眼淚
he put into this lid,
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他放在這個杯蓋中的血汗及眼淚,
07:48
and that I had never even considered考慮.
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我從來沒有想過。
07:51
He says a bad lid can ruin廢墟 your coffee咖啡.
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他說,不好的杯蓋
可以毀掉你的咖啡。
07:54
That it can block the aroma香氣,
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它會阻擋香味,
香味對於咖啡體驗來說是很重要的。
07:56
which哪一個 is so important重要 to the experience經驗.
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07:59
So he -- he's very innovative創新.
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所以他——他很擅長創新。
08:01
He's like the Elon伊隆 Musk of coffee咖啡 lids.
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他就像是咖啡杯蓋的伊隆馬斯克。
08:03
(Laughter笑聲)
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(笑聲)
08:04
So he designed設計 this lid
that's got an upside-down上下翻轉 hexagon六邊形
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他設計的這個杯蓋
有個上下顛倒的六角形,
08:09
so you can get your nose鼻子 right in there
and get maximum最大值 aroma香氣.
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所以你可以把你的鼻子放到那裡,
聞到最多的香味。
08:13
And so I was delighted欣喜的 talking to him,
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我很高興能和他談話,
08:16
and it made製作 me realize實現 there are
hundreds數以百計 of masterpieces名作 all around us
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那經驗讓我了解到,
我們身邊就有數百件傑作,
08:21
that we totally完全 take for granted理所當然.
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但都被我們視為理所當然。
08:23
Like the on-off開關 switch開關 on my desk lamp
has a little indentation壓 痕 for my thumb拇指
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就像我的桌燈的開關,
上面有個小凹陷處
正好方便讓我用大拇指按壓,
08:29
that perfectly完美 fits適合 my thumb拇指.
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08:31
And when something is doneDONE well,
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當一樣事物被做得很好時,
08:34
the process處理 behind背後 it
is largely大部分 invisible無形.
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它背後的過程大部分我們都看不到。
08:37
But paying付款 attention注意 to it
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但多去留意它,
08:40
can tap龍頭 into that sense of wonder奇蹟
and enrich豐富 our lives生活.
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就能發掘出來驚奇感,
讓我們的生活更充實。
08:44
Number four is: fake it till直到 you feel it.
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第四課:先假裝,
直到你能真正感受到。
08:47
By the end結束 of the project項目,
I was just in a thanking表達感謝 frenzy發狂.
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在這個計畫到達尾聲時,
我陷入一種感謝的狂熱當中。
08:51
So I was -- I would get up
and spend a couple一對 hours小時,
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所以我——我會起床之後
花幾個小時的時間,
08:54
I'd write emails電子郵件, send發送 notes筆記,
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寫電子郵件,發送訊息,
08:58
make phone電話 calls電話, visit訪問 people
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打電話,親自造訪,
09:00
to thank them for their role角色 in my coffee咖啡.
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謝謝他們在我的咖啡中
所扮演的角色。
09:03
And some of them, quite相當 honestly老老實實 --
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而當中有些人,很老實說——
09:05
not that into it.
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對我的計畫沒那麼有興趣。
09:07
They would be like, "What is this?
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他們會說:「這是幹嘛?
09:09
Is this a pyramid金字塔 scheme方案,
what do you want, what are you selling銷售?"
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這是老鼠會嗎?
你要幹嘛?你想推銷什麼?」
09:14
But most people were surprisingly出奇 moved移動.
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但大部分的人都出乎意料的感動。
09:18
I remember記得, I called the woman女人
who does the pest蟲害 control控制
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我記得,我打電話給這名女子,
她在煮我的咖啡的倉庫
負責做除蟲——
09:22
for the warehouse倉庫
where my coffee咖啡 is served提供服務 --
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09:25
I'm sorry -- where my coffee咖啡 is stored存儲.
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對不起——我是指
儲存我的咖啡的倉庫裡。
09:28
And I said,
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我說:
09:30
"This may可能 sound聲音 strange奇怪,
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「這可能聽起來很奇怪,
09:32
but I want to thank you
for keeping保持 the bugs蟲子 out of my coffee咖啡."
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但我想要謝謝你
讓蟲子遠離我的咖啡。」
09:36
And she said, "Well,
that does sound聲音 strange奇怪,
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她說:「嗯,聽起來的確很怪,
但你讓我十分開心。」
09:39
but you just made製作 my day."
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09:41
And it was like an anti-crank防曲柄 phone電話 call.
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這就像是一種反騷擾電話。
09:45
And it didn't just affect影響 her,
it affected受影響 me.
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受到影響的不只是她,還有我。
09:48
Because I would wake喚醒 up every一切 morning早上
in my default默認 mood心情, which哪一個 is grumpiness脾氣暴躁,
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因為每天早上起床,
我通常情緒很不好,
09:54
but I would force myself
to write a thank-you謝謝你 note注意
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但我會強迫我自己寫一張感謝字條,
09:57
and then another另一個 and then another另一個.
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然後再寫一張,再寫一張。
10:00
And what I found發現 was
that if you act法案 as if you're grateful感激,
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我發現,如果你在行為上
先假裝你很感恩,
10:04
you eventually終於 become成為 grateful感激 for real真實.
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最終,你會真的變得很感恩。
10:07
The power功率 of our actions行動
to change更改 our mind心神 is astounding驚人.
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透過我們的行為來改變
我們的心的力量是很驚人的。
10:12
So, often經常 we think
that thought changes變化 behavior行為,
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通常,我們會認為,
思想能改變行為,
10:16
but behavior行為 very often經常
changes變化 our thought.
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但行為經常會改變我們的想法。
10:22
And finally最後, the last lesson
I want to tell you about is:
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我想告訴各位的最後一課是:
10:27
practice實踐 six degrees of gratitude感謝.
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練習六度感激。
10:30
And every一切 place地點, every一切 stop
on this gratitude感謝 trail落後
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在這條感恩之路上,
每個地方,每個停靠站,
10:35
would give birth分娩 to 100 other people
that I could thank.
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都會產生出另外一百個
我能夠去感謝的人。
10:39
So I went down to Colombia哥倫比亞 to thank
the farmers農民 who grow增長 my coffee咖啡 beans.
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所以我跑到哥倫比亞
去感謝種植我的咖啡豆的農夫。
10:44
And it was in a small mountain town,
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那是一個山區小鎮,
10:46
and I was driven驅動 there
along沿 these curvy曲線玲瓏, cliffside懸崖邊 roads道路.
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我搭車前往,
車開在懸崖邊的彎曲道路上。
10:51
And every一切 time
we went around a hairpin髮夾 turn
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每次車開過一個髮夾彎,
10:55
the driver司機 would do the sign標誌 of the cross交叉.
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駕駛就會畫一個十字。
10:59
And I was like, "Thank you for that.
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我心想:「謝謝你這麼做。
11:02
(Laughter笑聲)
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(笑聲)
11:04
But can you do that
while keeping保持 your hands on the wheel?
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但你在這麼做的時候,
能不能把雙手放在方向盤上?
11:07
Because I am terrified."
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因為我好怕啊。」
11:09
But we made製作 it.
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但我們到了。
11:10
And I met會見 the farmers農民,
the Guarnizo瓜爾尼佐 brothers兄弟.
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我見到這些農夫,葛瓦尼佐兄弟。
11:14
It's a small farm農場, they make great coffee咖啡,
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那是個小農場,
他們種的咖啡很棒,
11:17
they're paid支付 above以上
fair-trade公平交易 prices價格 for it.
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他們能賣到比公平交易價
高一點的價格。
11:20
And they showed顯示 me
how the coffee咖啡 is grown長大的.
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他們帶我去看咖啡怎麼種出來的。
11:23
The bean is actually其實 inside
this fruit水果 called the coffee咖啡 cherry櫻桃.
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豆子其實是長在果實中,
這種果實叫做咖啡果。
11:28
And I thanked感謝 them.
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我感謝了他們。
11:30
And they said,
"Well, we couldn't不能 do our job工作
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他們說:「若沒有另外一百人,
我們也無法完成這些工作。」
11:33
without 100 other people."
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11:35
The machine that depulps德武爾普斯 the fruit水果
is made製作 in Brazil巴西,
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用來去除果肉的機器是巴西製的,
11:39
and the pickup撿起 truck卡車
they drive駕駛 around the farm農場,
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而他們在農場中
開來開去的收成卡車,
11:42
that is made製作 from parts部分
from all over the world世界.
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組成零件來自世界各地。
11:46
In fact事實, the US exports出口 steel to Colombia哥倫比亞.
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事實上,美國出口鋼鐵到哥倫比亞。
11:50
So I went to Indiana印地安那,
and I thanked感謝 the steel makers製造商.
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所以,我去了印第安納州,
感謝了製造鋼鐵的人。
11:55
And it just drove開車 home
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我更清楚了一件事,
11:58
that it doesn't take a village
to make a cup杯子 of coffee咖啡.
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要泡一杯咖啡,
需要的不只是一個村子的人,
12:02
It takes the world世界
to make a cup杯子 of coffee咖啡.
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要做一杯咖啡,
需要的是全世界的人。
12:05
And this global全球 economy經濟,
this globalization全球化,
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這種全球經濟,這種全球化,
12:10
it does have downsides缺點.
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它也有不好的面向。
12:12
But I believe the long-term長期
upsides上升空間 are far greater更大,
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但我相信,長遠來看,
好的面向絕對大勝,
12:15
that progress進展 is real真實.
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進步是真的。
在過去五十年間,我們做出了改善,
12:17
We have made製作 improvements改進
in the last 50 years年份,
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12:19
poverty貧窮 worldwide全世界 has gone走了 down.
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全世界的貧困已經下降了。
12:22
And that we should resist the temptation誘惑
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我們應該要抗拒誘惑,
12:25
to retreat撤退 into our silos筒倉.
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不要縮回到自己的小圈圈。
12:28
And we should resist this upsurge高漲
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我們應該要抗拒孤立主義
12:31
in isolationism孤立主義 and jingoism金奧教.
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和侵略主義的高漲。
12:36
Which哪一個 brings帶來 me to my final最後 point.
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這就帶到了這場演說的
最後一個論點。
12:38
Which哪一個 is my hope希望 that we use gratitude感謝
as a spark火花 to action行動.
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那就是,我希望我們
以感恩引發行動。
12:45
Some people worry擔心
that gratitude感謝 has a downside缺點.
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有些人擔心,感恩有不好的一面。
12:49
That we'll be so grateful感激,
that we'll be complacent自滿.
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擔心我們會太感恩而感到自滿。
12:52
We'll be so, "Oh, everything's一切的
wonderful精彩, I'm so grateful感激."
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我們會變成:「喔,
一切都很美好,我好感激。」
12:56
Well, it turns out, the opposite對面 is true真正.
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結果發現,事實完全相反。
13:01
The research研究 shows節目
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研究指出,
13:03
that the more grateful感激 you are,
the more likely容易 you are to help others其他.
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你越是懂得感恩,
你越有可能去協助他人。
13:08
When you're in a bad state,
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當你處在不好的狀態時,
13:10
you're often經常 more focused重點
on your own擁有 needs需求.
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你通常比較會把焦點
放在你自己的需求上。
13:12
But gratitude感謝 makes品牌 you
want to pay工資 it forward前鋒.
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但感恩讓你想要把它再傳出去。
13:16
And I experienced有經驗的 this personally親自.
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我有親身的體驗。
13:18
I mean, I'm not Mother母親 Teresa鄧麗君,
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我並不是德蕾莎修女,
13:20
I'm still a selfish自私 bastard混蛋
a huge巨大 amount of the time.
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大部分的時候,
我仍然是個自私的渾球。
13:23
But I'm better than I was
before this project項目.
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但我已經比在這個計畫
之前的自己更好了。
13:27
And that's because it made製作 me aware知道的
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那是因為這個計畫讓我知道了
13:30
of the exploitation開發 on the supply供應 chain.
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供應鏈上的剝削壓榨。
13:34
It reminded提醒 me
that what I take for granted理所當然
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它提醒了我,全世界
有數百萬人得不到
13:37
is not available可得到 to millions百萬
of people around the world世界.
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那些我認為理所當然的事物。
13:40
Like water.
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比如水。
13:42
Coffee咖啡 is 98.8 percent百分 water.
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咖啡有 98.8% 是水。
13:46
So I figured想通 I should go and thank
the people at the New York紐約 reservoir,
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所以我想我應該要去
謝謝紐約水庫的人,
13:49
hundreds數以百計 of them, who provide提供 me water,
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這數百人提供水給我,
13:52
and this miracle奇蹟 that I can
turn a lever槓桿 and get safe安全 water.
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造成了我轉一下控制桿
就有安全用水的這個奇蹟。
13:55
And that millions百萬 of people
around the world世界 don't have this luxury豪華
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而全世界各地有數百萬人
都無法享受這樣的奢華,
13:59
and have to walk步行 hours小時 to get safe安全 water.
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他們得要走數小時的路
才能取得安全用水。
14:02
It inspired啟發 me to see what I could do
to help people get more access訪問,
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這鼓舞了我,讓我想試試看
能否協助人們更容易取得用水,
14:07
and I did research研究
and found發現 a wonderful精彩 group
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我做了些研究,
發現了一個很棒的團體,
14:10
called Dispensers掌櫃 for Safe安全 Water.
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叫做「安全用水發放者」。
14:12
And I got involved參與.
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我參加了。
14:14
And I'm not expecting期待
the Nobel諾貝爾 Prize committee委員會
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我並不期待諾貝爾獎委員會
會來我家敲門,
14:16
to knock down my door,
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但這是一小步,它是有意義的。
14:18
but it's a baby寶寶 step,
it's a little something.
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14:22
And it's all because of gratitude感謝.
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這全都是因為感恩。
14:25
And it's why I encourage鼓勵
people, friends朋友, family家庭,
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這就是為什麼我會鼓勵
人們、朋友、家人,
14:28
to follow跟隨 gratitude感謝 trails步道 of their own擁有.
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循著他們自己的感恩之路走下去。
14:31
Because it's a
life-transforming生活改造 experience經驗.
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因為那是一種會轉變人生的體驗。
14:34
And it doesn't have to be coffee咖啡.
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不一定要是咖啡。任何東西都可以。
14:36
It could be anything.
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14:37
It could be a pair of socks襪子,
it could be a light bulb燈泡.
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可以是一雙襪子,可以是一個燈泡。
14:40
And you don't have to go around the world世界,
you can just do a little gesture手勢,
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你不需要跑到全世界,
你可以只要做出一點表示,
14:43
like make eye contact聯繫 or send發送 a note注意
to the designer設計師 of a logo商標 you love.
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比如做到眼神交會,或是發個訊息
給你喜愛的商標的設計師。
14:49
It's more about a mindset心態.
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比較重要的是心態。
14:51
Being存在 aware知道的 of the thousands數千 of people
involved參與 in every一切 little thing we do.
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要知道我們所做的每一件小事,
都涉及到數千人。
14:56
Remembering記住 that
there's someone有人 in a factory
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要記得,在工廠有某個人做了布料,
15:00
who made製作 the fabric for the chairs椅子
you're sitting坐在 in right now.
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才會有你現在所坐的椅子。
15:04
That someone有人 went into a mine
and got the copper for this microphone麥克風
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有某個人進入礦坑
取得銅礦,才會有這支麥克風,
15:10
so that I could say my final最後 thank you,
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我才能夠說我最後的感謝,
15:13
which哪一個 is to thank you.
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就是要謝謝你們。
15:14
Thank you a thousand
for listening to my story故事.
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「千分感謝」你們傾聽我的故事。
15:18
(Applause掌聲)
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(掌聲)
15:20
(Cheering打氣)
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(歡呼)
Translated by Lilian Chiu
Reviewed by Melody Tang

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ABOUT THE SPEAKER
AJ Jacobs - Author
Immersing himself in alternate lifestyles and long, hilarious experiments (usually with himself the guinea pig), writer AJ Jacobs tests the limits of behavior, customs, culture, knowledge -- and his wife's sense of humor.

Why you should listen

AJ Jacobs' writings stand at the intersection of philosophy, Gonzo journalism and performance art. Stubbornly curious and slyly perceptive, he takes immersive learning to its irrational and profoundly amusing extreme -- extracting wisdom and meaning after long stints as a self-styled guinea pig. For his widely circulated Esquire article "My Outsourced Life," he explored the phenomenon of outsourcing by hiring a team in Bangalore to take care of every part of his life -- from reading his emails to arguing with his wife to reading bedtime stories to his own son. A previous article, "I Think You're Fat," chronicled a brief, cringe-inducing attempt to live his life in Radical Honesty, telling all the truth, all the time.

Jacobs is author of The Know-It-All, which documents the year he spent reading the Encyclopedia Britannica from A to Z, uncovering both funny and surprising factoids but also poignant insight into history and human nature. In 2007 he released The Year of Living Biblically, in which he attempted to follow every single rule in the Bible as literally as possible for an entire year. His recent book The Guinea Pig Diaries: My Life as an Experiment is a collection of numerous personal experiments. including living according to George Washington's rules of conduct, outsourcing every single task to India, and posing as a woman on an online dating site. 

More profile about the speaker
AJ Jacobs | Speaker | TED.com

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