TED2005
Bono: My wish: Three actions for Africa
Bono 呼籲為非洲採取行動
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音樂家與社會活動家 Bono 獲頒 2005 年 TED Prize 時的精彩演說。Bono 表明援助非洲不只是一個由名人代言的慈善事業，而是世界級的緊急危難。
Bono - Musician, activist
Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action. Full bio
Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action. Full bio
Double-click the English transcript below to play the video.
00:26
Well, as Alexander Graham Bell famously said
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就像電話發明人貝爾
00:30
on his first successful telephone call,
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在打通了第一通電話後說的：
00:33
"Hello, is that Domino's Pizza?"
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「您好，是達美樂披薩嗎？」
00:36
(Laughter)
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（笑聲）
00:38
I just really want to thank you very much.
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我非常感謝你們。
00:42
As another famous man, Jerry Garcia, said,
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正如另一位名人傑瑞•加西亞所說：
00:44
"What a strange, long trip."
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「多麼奇異、漫長的旅程。」
00:48
And he should have said,
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其實他應該說：
00:50
"What a strange, long trip it's about to become."
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「更奇異、漫長的旅程才正要展開。」
00:53
At this very moment, you are viewing my upper half.
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此時此刻，你正看著我的上半身。
00:57
My lower half is appearing at a different conference
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我的下半身正出席著另一個會議 –
01:00
(Laughter)
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（笑聲）
01:02
in a different country.
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是在另一個國家的會議。
01:06
You can, it turns out, be in two places at once.
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原來一個人，可以同時在兩個地方出現。
01:11
But still, I'm sorry I can't be with you in person.
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儘管如此，我還是很抱歉沒能到現場。
01:14
I'll explain at another time.
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以後有機會再向各位解釋。
01:16
And though I'm a rock star,
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我也想向你們保證，雖然我是個搖滾明星，
01:18
I just want to assure you that none of my wishes will include a hot tub.
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但我的願望並不包括按摩浴缸。
01:23
But what really turns me on about technology
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科技讓我興奮之處不只是
01:26
is not just the ability to get more songs on MP3 players.
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能在 MP3 播放器裡放入更多首歌。
01:31
The revolution -- this revolution -- is much bigger than that.
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革命 — 這個革命 — 不只如此。
01:36
I hope, I believe.
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我希望，我相信。
01:39
What turns me on about the digital age,
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數位時代真正讓我興奮的，
01:42
what excites me personally,
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讓我欣喜若狂的，
01:44
is that you have closed the gap between dreaming and doing.
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是各位已經將夢想與實踐的距離消除了。
01:51
You see, it used to be that if you wanted to make a record of a song,
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以前，若想錄製一首歌，
01:54
you needed a studio and a producer.
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你需要一間錄音室，和一位製作人。
01:59
Now, you need a laptop.
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現在，你需要的僅是一台手提電腦。
02:01
If you wanted to make a film, you needed a mass of equipment
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如果要製作電影，你需要大量的器材
02:05
and a Hollywood budget.
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和好萊塢級的資金。
02:07
Now, you need a camera that fits in your palm,
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現在你只需要一架掌上型攝影機，
02:11
and a couple of bucks for a blank DVD.
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和購買空白 DVD 碟片的幾塊錢。
02:14
Imagination has been decoupled from the old constraints.
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想像力已經掙脫過去的束縛。
02:19
And that really, really excites me.
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那讓我特別興奮。
02:22
I'm excited when I glimpse that kind of thinking writ large.
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每當我看見那種想法顯現，我都無比欣喜。
02:27
What I would like to see is idealism decoupled from all constraints.
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我更想看到理想主義掙脫所有的束縛。
02:35
Political, economic, psychological, whatever.
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政治，經濟，心理，等等。
02:39
The geopolitical world has got a lot to learn from the digital world.
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地緣政治界有許多該向數位世界學習的。
02:44
From the ease with which you swept away obstacles
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你們能輕輕鬆鬆地將沒人知道怎麼處理的
02:47
that no one knew could even be budged.
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障礙掃到一旁去。
02:50
And that's actually what I'd like to talk about today.
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這就是我今天想談的。
02:55
First, though, I should probably explain why, and how,
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也許我該先解釋我為什麼，怎麼會，
03:00
I got to this place.
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走到這一步。
03:04
It's a journey that started 20 years ago.
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這是二十年前開始的旅程。
03:11
You may remember that song, "We Are the World,"
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你也許記得這首歌，“We Are the World,"
03:13
or, "Do They Know It's Christmas?"
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或“Do They Know It's Christmas?"
03:15
Band Aid, Live Aid.
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Band Aid, Live Aid (樂團援助現場演唱會)。
03:17
Another very tall, grizzled rock star, my friend Sir Bob Geldof,
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一位非常高大、頭髮斑白的搖滾巨星，也是我的好友
03:22
issued a challenge to "feed the world."
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鮑伯格耳多夫爵士，挑戰我來「餵養世界」。
03:27
It was a great moment, and it utterly changed my life.
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那是很重要的一刻，徹底地改變了我的一生。
03:32
That summer, my wife, Ali, and myself went to Ethiopia.
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那年夏天，我和我太太艾麗去了衣索比亞。
03:38
We went on the quiet to see for ourselves what was going on.
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我們悄悄地去了解那邊的情況。
03:42
We lived in Ethiopia for a month, working at an orphanage.
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我們在衣索比亞住了一個月，在一所孤兒院裡工作。
03:46
The children had a name for me.
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那裡的小孩給我取了個名字。
03:48
They called me, "The girl with the beard."
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他們叫我，「那個留著鬍子的女孩」。
03:51
(Laughter)
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（笑聲）
03:53
Don't ask.
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別問我為什麼。
03:56
Anyway, we found Africa to be a magical place.
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我們發現非洲充滿魔力。
03:59
Big skies, big hearts, big, shining continent.
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廣闊的天空，開闊的心胸，光亮的大陸。
04:03
Beautiful, royal people.
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美麗，高貴的人。
04:06
Anybody who ever gave anything to Africa got a lot more back.
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任何曾為非洲付出過的人，都得到更多的回報。
04:10
Ethiopia didn't just blow my mind; it opened my mind.
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衣索比亞不只震撼了我的心靈，她更打開了我的心扉。
04:17
Anyway, on our last day at this orphanage
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我們在孤兒院的最後一天，
04:20
a man handed me his baby and said,
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有個男人把他的嬰兒交給我說，
04:24
"Would you take my son with you?"
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「你能把我的兒子一起帶走嗎？」
04:30
He knew, in Ireland, that his son would live,
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他知道，在愛爾蘭，他的兒子就能活下去，
04:33
and that in Ethiopia, his son would die.
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在衣索比亞，他的兒子就會死去。
04:37
It was the middle of that awful famine.
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當時正處於可怕的飢荒期間。
04:41
Well, I turned him down.
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我拒絕了他。
04:46
And it was a funny kind of sick feeling, but I turned him down.
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那是一種很奇怪的不舒服的感覺，可是我還是拒絕了他。
04:53
And it's a feeling I can't ever quite forget.
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而且我一直無法忘記那種感覺。
04:57
And in that moment, I started this journey.
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就在那一刻，我開始了這趟旅程。
05:01
In that moment, I became the worst thing of all:
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就在那一刻，我成了最糟糕的一樣東西：
05:05
I became a rock star with a cause. (Laughter)
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我成了有主張的搖滾明星。
05:09
Except this isn't the cause, is it?
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不過這根本不是什麼主張嘛，是嗎？
05:14
Six-and-a-half thousand Africans dying every single day from AIDS --
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每一天，6,500 名非洲人死於愛滋病—
05:18
a preventable, treatable disease --
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一種可以預防，可以治療的疾病—
05:20
for lack of drugs we can get in any pharmacy.
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只因為他們缺乏我們在藥房就能買到的藥。
05:24
That's not a cause. That's an emergency.
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這不是什麼主張。這是緊急危難。
05:28
11 million AIDS orphans in Africa,
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非洲有 1,100 萬個愛滋孤兒，
05:30
20 million by the end of the decade.
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到了 2010 年預計有 2,000 萬個。
05:32
That's not a cause. That's an emergency.
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這不是什麼主張。這是緊急危難。
05:35
Today, every day, 9,000 more Africans
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今天，每一天，又有 9,000 名非洲人會
05:40
will catch HIV because of stigmatization and lack of education.
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因為歧視和缺乏教育而感染 HIV 病毒。
05:45
That's not a cause. That's an emergency.
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這不是什麼主張。這是緊急危難。
05:50
So what we're talking about here is human rights.
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所以，我們在討論的是人權。
05:55
The right to live like a human.
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像個人一樣活著的權利。
05:58
The right to live, period.
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活著的權利。僅此而已。
06:01
And what we're facing in Africa is
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在非洲，我們所面對的，
06:03
an unprecedented threat to human dignity and equality.
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是對人性尊嚴、平等理念的前所未有的威脅。
06:09
The next thing I'd like to be clear about is what this problem is,
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接著，我必須清楚地說明問題的本質，
06:12
and what this problem isn't.
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並澄清問題。
06:16
Because this is not all about charity.
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因為這不完全是慈善。
06:19
This is about justice. Really.
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這其實有關正義。真的。
06:23
This is not about charity. This is about justice.
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這不是做慈善，這是伸張正義。
06:27
That's right.
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正是。
06:29
And that's too bad, because we're very good at charity.
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但那很可惜，因為我們很會做慈善。
06:32
Americans, like Irish people, are good at it.
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美國人，跟愛爾蘭人一樣，都很會做慈善。
06:36
Even the poorest neighborhoods give more than they can afford.
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就連最貧窮的鄰里都捐多於自己所能負擔的。
06:40
We like to give, and we give a lot.
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我們愛捐，並且捐很多。
06:42
Look at the response to the tsunami -- it's inspiring.
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看看大家對海嘯的回應，那很振奮人心。
06:46
But justice is a tougher standard than charity.
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可是正義，比慈善更難拿捏。
06:51
You see, Africa makes a fool of our idea of justice.
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非洲使我們所謂的正義顯得可笑。
06:56
It makes a farce of our idea of equality.
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她使我們所謂的平等顯得荒唐。
06:59
It mocks our pieties. It doubts our concern.
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我們的虔誠被嘲笑。我們的關心被懷疑。
07:02
It questions our commitment.
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我們的承諾被質問。
07:05
Because there is no way we can look at what's happening in Africa,
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因為，如果我們捫心自問，我們必須承認，
07:09
and if we're honest,
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現在在非洲所發生的事情，
07:11
conclude that it would ever be allowed to happen anywhere else.
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不可能被允許發生在其他任何地方。
07:14
As you heard in the film, anywhere else, not here.
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就如你在影片裡所聽到的，其他任何地方。
07:17
Not here, not in America, not in Europe.
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不在這裡，不在美國，不在歐洲。
07:21
In fact, a head of state that you're all familiar with
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你們熟悉的一位國家元首
07:26
admitted this to me. And it's really true.
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向我承認了這一點。這是事實。
07:31
There is no chance this kind of hemorrhaging of human life
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這種人命大量的流失不可能
07:35
would be accepted anywhere else other than Africa.
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在任何一個地方被接受，除了非洲。
07:40
Africa is a continent in flames.
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非洲是正被火焰吞噬的一個大陸。
07:44
And deep down, if we really accepted that Africans were equal to us,
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如果我們由衷地相信非洲人與我們是平等的，
07:47
we would all do more to put the fire out.
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我們會更積極地去滅火。
07:50
We're standing around with watering cans,
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我們都站在一旁，拿著水桶，
07:53
when what we really need is the fire brigade.
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但我們真正需要的是救火隊。
07:56
You see, it's not as dramatic as the tsunami.
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這不像海嘯那麼戲劇化。
08:02
It's crazy, really, when you think about it.
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這太瘋狂了，如果你仔細想想。
08:05
Does stuff have to look like an action movie these days
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這個時代，是不是什麼都要看起來像動作片，
08:08
to exist in the front of our brain?
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才不會被我們拋諸腦後？
08:11
The slow extinguishing of countless lives
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無數人命慢慢地熄滅，
08:14
is just not dramatic enough, it would appear.
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好像還不夠戲劇化似的。
08:18
Catastrophes that we can avert
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我們現在還能避免的災難，
08:20
are not as interesting as ones we could avert.
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不比無法避免的災難引人注意。
08:25
Funny, that.
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真是很可笑。
08:27
Anyway, I believe that that kind of thinking
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不過，我相信這種想法，
08:30
offends the intellectual rigor in this room.
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會讓在場的知識份子很反感。
08:36
Six-and-a-half thousand people dying a day in Africa may be Africa's crisis,
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每天有 6,500 個非洲人死去也許是非洲的危機，
08:41
but the fact that it's not on the nightly news,
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但是這件事沒有出現在我們的晚間新聞，
08:44
that we in Europe, or you in America,
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歐洲的我們，或在美國的你們，
08:46
are not treating it like an emergency --
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都沒有把這視為當務之急 --
08:48
I want to argue with you tonight that that's our crisis.
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今晚我想指出，這正表示，這是我們的危機。
08:52
I want to argue that though Africa is not the front line in the war against terror,
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雖然目前的反恐戰爭中，非洲並非位於前線，
08:58
it could be soon.
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但我認為，也許就快了。
09:00
Every week, religious extremists take another African village.
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每個星期都有非洲村莊被宗教極端份子佔領。
09:05
They're attempting to bring order to chaos.
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他們正嘗試在混亂中帶來秩序。
09:07
Well, why aren't we?
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為什麼我們不去做？
09:10
Poverty breeds despair. We know this.
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貧困會帶來絕望。我們清楚知道。
09:12
Despair breeds violence. We know this.
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絕望會衍生暴力。我們清楚知道。
09:15
In turbulent times, isn't it cheaper, and smarter,
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在亂世，若能化敵為友，
09:19
to make friends out of potential enemies
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那不是比未來需要提防他們
09:22
than to defend yourself against them later?
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更便宜，更聰明嗎？
09:26
"The war against terror is bound up in the war against poverty."
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反恐戰爭和鏟除貧困是息息相關的。
09:33
And I didn't say that. Colin Powell said that.
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那不是我說的。是美國前參謀首長鮑爾說的。
09:36
Now when the military are telling us that this is a war
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如果連軍方都告訴我們這不是一場
09:39
that cannot be won by military might alone,
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光靠軍事力量就能打贏的仗，
09:42
maybe we should listen.
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也許我們該聽他們的。
09:45
There's an opportunity here, and it's real.
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現在機會已經到來，而且是真實的。
09:48
It's not spin. It's not wishful thinking.
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這不是在編故事。這也不是痴心妄想。
09:51
The problems facing the developing world
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開發中國家所面臨的問題，
09:53
afford us in the developed world
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正是我們身在已開發國家的人們
09:55
a chance to re-describe ourselves to the world.
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重新向世界介紹自己的機會。
10:01
We will not only transform other people's lives,
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我們不只會改變他們的生活，
10:03
but we will also transform the way those other lives see us.
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也會轉變他們對我們的看法。
10:07
And that might be smart in these nervous, dangerous times.
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在這緊張、危險的時代，那也許是明智之舉。
10:12
Don't you think that on a purely commercial level,
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若以純商業角度來看，你們難道不覺得
10:17
that anti-retroviral drugs are great advertisements
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抗逆轉錄病毒藥物（抑制愛滋病的藥物）能夠很棒地推銷
10:21
for Western ingenuity and technology?
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西方的創造性和科技嗎？
10:24
Doesn't compassion look well on us?
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憐憫之心難道不會讓我們的形象更好？
10:26
And let's cut the crap for a second.
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讓我們進入正題。
10:30
In certain quarters of the world, brand EU, brand USA,
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在世界上的一些區域，「歐盟」品牌和「 USA 」品牌
10:36
is not at its shiniest.
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名聲已經大不如前了。
10:40
The neon sign is fizzing and cracking.
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招牌上的霓虹燈正發出嘶嘶聲，開始碎裂了。
10:43
Someone's put a brick through the window.
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有人用磚頭在窗口砸了一個洞。
10:46
The regional branch managers are getting nervous.
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區域品牌經理已經開始不安。
10:50
Never before have we in the west been so scrutinized.
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我們西方從來不曾如此被詳細檢驗過。
10:54
Our values: do we have any?
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我們所重視的價值，還在嗎？
10:56
Our credibility?
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我們的信用呢？
10:58
These things are under attack around the world.
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這些東西在世界各地受到抨擊。
11:00
Brand USA could use some polishing.
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「 USA 」品牌需要拋光了。
11:05
And I say that as a fan, you know?
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我是以一個粉絲的身份說的，
11:07
As a person who buys the products.
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以一個產品愛用者的身份。
11:09
But think about it.
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可是想想看，
11:11
More anti-retrovirals make sense.
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提供更多的抗逆轉錄病毒藥物是不錯，
11:15
But that's just the easy part, or ought to be.
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但那只是最簡單的部分，至少應該是的。
11:18
But equality for Africa --
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可是平等對待非洲，
11:23
that's a big, expensive idea.
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那是一個昂貴的主意。
11:27
You see, the scale of the suffering numbs us into a kind of indifference.
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非洲的痛苦規模之大，已經讓我們麻痺，變得冷漠不在乎。
11:31
What on earth can we all do about this?
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我們到底還能做些什麼？
11:36
Well, much more than we think.
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其實，比我們想像的多。
11:38
We can't fix every problem, but the ones we can,
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我們不能解決所有的問題，但是我們能夠解決的那些，
11:41
I want to argue, we must.
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我要強調，我們一定要解決。
11:43
And because we can, we must.
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因為我們能夠解決，所以我們一定要解決。
11:47
This is the straight truth, the righteous truth.
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這是直接的真相，正義的真相。
11:52
It is not a theory.
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這不是個理論。
11:54
The fact is that ours is the first generation
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事實是，我們是有史以來第一代，
11:57
that can look disease and extreme poverty in the eye,
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能直視疾病和極度的貧困，
12:01
look across the ocean to Africa, and say this, and mean it:
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直視著非洲所發生的，並且認真地說，
12:05
we do not have to stand for this.
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我們沒有必要忍受這一切。
12:08
A whole continent written off -- we do not have to stand for this.
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整個大陸被抹殺 -- 我們沒有必要忍受。
12:13
(Applause)
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（掌聲）
12:23
And let me say this without a trace of irony --
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讓我不帶任何諷刺地說 --
12:29
before I back it up to a bunch of ex-hippies.
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在我讓你回想起嬉皮之前。
12:32
Forget the '60s. We can change the world.
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忘了六十年代。我們能改變世界。
12:37
I can't; you can't, as individuals; but we can change the world.
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我不能，你不能，單靠個人不能；可是我們一起能改變世界。
12:43
I really believe that, the people in this room.
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我真的相信在座的各位能。
12:45
Look at the Gates Foundation.
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看看蓋茨基金會。
12:47
They've done incredible stuff, unbelievable stuff.
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他們做了一些不可思議，難以置信的事。
12:50
But working together, we can actually change the world.
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我們的合作，真的可以改變這個世界。
12:54
We can turn the inevitable outcomes,
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我們能逆轉原本不能避免的，
12:57
and transform the quality of life for millions of lives
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轉變數百萬人的生活品質，
13:04
who look and feel rather like us, when you're up close.
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這些人的樣貌和感受跟我們一樣，如果你靠近一點看。
13:10
I'm sorry to laugh here, but you do look so different
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抱歉，我想笑，因為你們的確和
13:14
than you did in Haight-Ashbury in the '60s.
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六十年代在Haight-Ashbury時很不一樣。
13:18
(Laughter)
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（笑聲）
13:21
But I want to argue that this is the moment that you are designed for.
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但我要說的是，你們正是為了這一刻而設計的。
13:27
It is the flowering of the seeds you planted
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這是你們年少輕狂時所種下的種子
13:30
in earlier, headier days.
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開花結果。
13:34
Ideas that you gestated in your youth.
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是你們年輕時孕育的理想。
13:38
This is what excites me.
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這讓我興奮。
13:40
This room was born for this moment,
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這房間是為了這一刻而誕生的。
13:44
is really what I want to say to you tonight.
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這正是我今晚想要說的。
13:46
Most of you started out wanting to change the world, didn't you?
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你們不是一直都想改變世界嗎？
13:50
Most of you did, the digital world.
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是的，你們的確改變了數位世界。
13:53
Well, now, actually because of you,
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而現在，正因為有你們，
13:56
it is possible to change the physical world.
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我們有能力改變真實的世界。
13:59
It's a fact.
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這是事實。
14:00
Economists confirm it, and they know much more than I do.
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經濟學家證實過，而且他們懂得比我多。
14:05
So why, then, are we not pumping our fists into the air?
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那麼為什麼我們沒有實際行動呢？
14:12
Probably because when we admit we can do something about it,
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可能當我們承認有什麼是我們能做的時候，
14:16
we've got to do something about it.
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我們就得有所行動。
14:20
It is a pain in the arse.
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那讓人很困擾。
14:23
This equality business is actually a pain in the arse.
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平等理念實在很讓人很困擾。
14:27
But for the first time in history, we have the technology;
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但是，有史以來，我們第一次有技術，
14:32
we have the know-how; we have the cash;
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有知識，有資金，
14:34
we have the life-saving drugs.
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有能拯救生命的藥物。
14:38
Do we have the will?
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可是我們有意志力嗎?
14:40
I hope this is obvious, but I'm not a hippie.
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我希望答案很明顯，但我不是個嬉皮。
14:46
And I'm not really one for the warm, fuzzy feeling.
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我並不特別喜歡那模糊溫暖的感覺。
14:49
I do not have flowers in my hair.
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我頭上也沒插花。
14:52
Actually, I come from punk rock.
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其實，我來自龐克搖滾界。
14:55
The Clash wore big army boots, not sandals.
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The Clash 樂團穿的是大軍靴，不是涼鞋。
15:00
But I know toughness when I see it.
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但是我看得出真正的韌性。
15:03
And for all the talk of peace and love on the West Coast,
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在 West Coast 關於愛與和平的談論，
15:06
there was muscle to the movement that started out here.
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都發展成為有力的運動。
15:13
You see, idealism detached from action is just a dream.
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理想主義如果脫離了實際行動，就只是夢想。
15:19
But idealism allied with pragmatism,
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可是理想主義加上實務精神，
15:23
with rolling up your sleeves and making the world bend a bit,
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捲起袖子，設法讓世界稍稍彎折，
15:26
is very exciting. It's very real. It's very strong.
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非常振奮人心。那很真實，很有力。
15:31
And it's very present in a crowd like you.
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對你們來說應該很有共鳴。
15:38
Last year at DATA, this organization I helped set up,
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去年，在我協助成立的組織 DATA,
15:43
we launched a campaign to summon this spirit
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我們推展了一項運動，呼籲對抗愛滋病
15:46
in the fight against AIDS and extreme poverty.
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以及極度貧窮。
15:49
We're calling it the ONE Campaign.
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我們叫它 One (一) 運動。
15:52
It's based on our belief that the action of one person
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因為我們深信一個人的行動
15:56
can change a lot,
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有很大的改變的力量。
15:58
but the actions of many coming together as one
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而許多人的行動，合而為一，
16:02
can change the world.
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足以改變世界。
16:04
Well, we feel that now is the time to prove we're right.
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我們認為到了驗證這個想法的時候了。
16:10
There are moments in history when civilization redefines itself.
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歷史總有些讓文明世界重新定義自己的時機。
16:15
We believe this is one.
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我們相信現在正是時候。
16:17
We believe that this could be the time when the world finally decides
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我們相信，可能就在這一刻，世界終於決定
16:21
that the wanton loss of life in Africa is just no longer acceptable.
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不再忍受對非洲的肆虐。
16:26
This could be the time that we finally get serious
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這一刻可能是我們終於願意嚴肅地
16:29
about changing the future for most people who live on planet Earth.
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去影響多數地球人的未來。
16:36
Momentum has been building.
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動力在增加。
16:39
Lurching a little, but it's building.
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還有些不穩健，但持續在增加。
16:42
This year is a test for us all,
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今年是考驗的一年，
16:44
especially the leaders of the G8 nations,
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尤其八大工業國的領袖，
16:48
who really are on the line here,
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在這關鍵性的一刻，
16:50
with all the world in history watching.
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世界的焦點都在他們的身上。
16:53
I have been, of late, disappointed with the Bush Administration.
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最近，我對布希政府感到失望。
16:58
They started out with such promise on Africa.
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他們一開始對非洲做出那麼大的承諾。
17:01
They made some really great promises,
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他們做出非常棒的承諾，
17:04
and actually have fulfilled a lot of them.
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其實也履行了不少。
17:07
But some of them they haven't.
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但是有一些卻沒有履行。
17:10
They don't feel the push from the ground, is the truth.
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事實是，美國民間沒有讓他們感受到壓力。
17:16
But my disappointment has much more perspective
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我的失望變得比較客觀，是因為
17:20
when I talk to American people,
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當我和美國人談話，
17:22
and I hear their worries about the deficit,
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我聽見他們對赤字的擔心，
17:25
and the fiscal well being of their country.
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對國家經濟的擔憂，
17:27
I understand that.
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這些我可以理解。
17:29
But there's much more push from the ground than you'd think,
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可是來自民間的推動力比你想像的更大，
17:34
if we got organized.
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只要我們能組織起來。
17:36
What I try to communicate, and you can help me if you agree,
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我想傳達的是，如果你同意，你可以協助我，
17:40
is that aid for Africa is just great value for money
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援助非洲非常划算，
17:44
at a time when America really needs it.
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而這正是美國最需要的時候。
17:47
Putting it in the crassest possible terms,
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以最庸俗的方法說，
17:50
the investment reaps huge returns.
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這是一項利潤豐厚的投資。
17:54
Not only in lives saved, but in goodwill, stability
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不只能救人，我們還能得到信譽，
17:58
and security that we'll gain.
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穩定，以及安全保障。
18:04
So this is what I hope that you will do, if I could be so bold,
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所以我冒昧的希望各位這樣去做，
18:08
and not have it deducted from my number of wishes.
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而且不要從我的三個願望裡扣除。
18:13
(Laughter)
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（笑聲）
18:16
What I hope is that beyond individual merciful acts,
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我希望除了個人的善行，
18:22
that you will tell the politicians to do right by Africa,
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你能告訴你的政治家，不要對不起非洲，
18:27
by America and by the world.
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不要對不起美國，不要對不起世界。
18:30
Give them permission, if you like,
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如果你願意，允許他們，
18:32
to spend their political capital and your financial capital,
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讓他們用他們的政治經費，你的資金，
18:37
your national purse on saving the lives of millions of people.
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你的國庫來救數百萬人的性命。
18:40
That's really what I would like you to do.
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那是我希望你能做的。
18:44
Because we also need your intellectual capital:
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因為我們還需要你的智力資本：
18:48
your ideas, your skills, your ingenuity.
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你的想法，你的技能，你的創造力。
18:52
And you, at this conference, are in a unique position.
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在場的各位，你們佔有很特別的位置。
18:56
Some of the technologies we've been talking about, you invented them,
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我們討論的一些科技，是你們發明的，
18:59
or at least revolutionized the way that they're used.
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或改革了它們的用法。
19:03
Together you have changed the zeitgeist from analog to digital,
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你們將時代精神從類比轉變為數位，
19:07
and pushed the boundaries.
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並且推動了極限。
19:11
And we'd like you to give us that energy.
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我們希望你們給予我們這樣的能量。
19:16
Give us that kind of dreaming, that kind of doing.
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給予我們夢想的能力，實踐的能力。
19:19
As I say, there're two things on the line here.
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如我所說，我們要考慮的事情有兩件。
19:21
There's the continent Africa.
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一個是非洲大陸，
19:25
But there's also our sense of ourselves.
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另一個是我們的自我意識。
19:28
People are starting to figure this out.
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許多人開始了解這點。
19:30
Movements are springing up.
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很多運動崛起。
19:31
Artists, politicians, pop stars, priests, CEOs,
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藝人，政治家，偶像，神父，總裁，
19:34
NGOs, mothers' unions, student unions.
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非政府組織，母親聯盟，學生聯盟。
19:39
A lot of people are getting together, and working
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很多人正聚集在一起，一同合作，
19:41
under this umbrella I told you about earlier, the ONE Campaign.
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就在我先前提到的 ONE 運動架構之下。
19:46
I think they just have one idea in their mind,
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我認為他們腦子裡只有一個想法，
19:53
which is, where you live in the world
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就是，你出生在世界上的什麼地方，
19:57
should not determine whether you live in the world.
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不應該決定你是否能在世界上生存下去。
20:02
(Applause)
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（掌聲）
20:06
History, like God, is watching what we do.
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歷史，就像上帝，正在看著我們的一舉一動。
20:11
When the history books get written,
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當他們在記載歷史時
20:13
I think our age will be remembered for three things.
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我認為我們的時代會因為三件事而留名。
20:17
Really, it's just three things this whole age will be remembered for.
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這整個時代，就三件事。
20:21
The digital revolution, yes.
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數位革命，是的。
20:24
The war against terror, yes.
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反恐戰爭，是的。
20:27
And what we did or did not do to put out the fires in Africa.
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以及我們面對非洲的危機時，所做的，或沒做的。
20:34
Some say we can't afford to. I say we can't afford not to.
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有人說我們沒辦法幫忙。我說我們沒辦法不幫忙。
20:42
Thank you, thank you very much.
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謝謝，非常感謝你們。
20:44
(Applause)
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（掌聲）
20:51
Okay, my three wishes.
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好的，我的三個願望。
20:54
The ones that TED has offered to grant.
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TED 答應實現的願望。
21:00
You see, if this is true, and I believe it is,
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如果這是真的，而我相信是的，
21:02
that the digital world you all created has uncoupled
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你們所創造的數位世界已讓
21:08
the creative imagination from the physical constraints of matter,
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創意想像脫離真實世界的束縛。
21:14
this should be a piece of piss.
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那這應該是易如反掌。
21:16
(Laughter)
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（笑聲）
21:20
I should add that this started out as a much longer list of wishes.
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必須讓你們知道，我的願望清單原本比這個長得多。
21:23
Most of them impossible, some of them impractical
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大多數的願望不可能實現，有些不實際，
21:25
and one or two of them certainly immoral.
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更有一兩個是不道德的。
21:29
(Laughter)
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（笑聲）
21:33
This business, it gets to be addictive, you know what I mean,
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這玩意兒，很容易上癮，
21:37
when somebody else is picking up the tab.
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當你知道有人要為你結帳的時候。
21:40
Anyway, here's number one.
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好了，這是我的第一個願望。
21:43
I wish for you to help build a social movement
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我希望你們能幫非洲建立一個社會運動，
21:50
of more than one million American activists for Africa.
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有超過一百萬名美國社會行動者參與。
21:57
That is my first wish.
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那是我的第一個願望。
21:59
I believe it's possible.
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我相信這是有可能的。
22:01
A few minutes ago, I talked about all the citizens' campaigns that are springing up.
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幾分鐘前，我談到蓬勃發展的公民運動。
22:06
You know, there's lots out there.
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真的有好多。
22:08
And with this one campaign as our umbrella,
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在ONE運動的涵蓋下，
22:11
my organization, DATA, and other groups,
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我的機構 DATA , 和其他的組織，
22:14
have been tapping into the energy and the enthusiasm
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已在支取從好萊塢一直到
22:18
that's out there from Hollywood into the heartland of America.
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美國內陸地區的能量與熱忱。
22:22
We know there's more than enough energy to power this movement.
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我們知道有足夠的能量發起這項運動。
22:26
We just need your help in making it happen.
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我們只差你們的協助，使它成真。
22:30
We want all of you here, church America, corporate America,
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我們要在場的所有的人，教會美國，企業美國，
22:32
Microsoft America, Apple America, Coke America,
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微軟美國，蘋果美國，可樂美國，
22:35
Pepsi America, nerd America, noisy America.
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百事美國，書呆的美國，吵鬧的美國。
22:38
We can't afford to be cool and sit this one out.
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我們不能坐在一旁裝酷。
22:42
I do believe if we build a movement that's one million Americans strong,
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我相信如果我們能建起一個超過一百萬美國人的運動，
22:47
we're not going to be denied.
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我們不會被拒絕。
22:50
We will have the ear of Congress.
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我們會讓國會聆聽。
22:55
We'll be the first page in Condi Rice's briefing book,
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我們會出現在美國國務卿萊斯的簡報的第一頁，
22:58
and right into the Oval Office.
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直接進入美國總統的橢圓形辦公室。
23:01
If there's one million Americans -- and I really know this --
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如果有一百萬美國人-- 我知道真的有 --
23:04
who are ready to make phone calls,
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準備好撥電話，
23:06
who are ready to be on email,
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準備好發出電子郵件。
23:08
I am absolutely sure that we can actually change
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我絕對確信我們能改寫歷史，
23:12
the course of history, literally, for the continent of Africa.
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真正的，改寫非洲的歷史。
23:18
Anyway, so I'd like your help in getting that signed up.
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我需要你們幫忙聯絡他們。
23:22
I know John Gage and Sun Microsystems are already on board for this,
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我知道約翰•蓋奇與Sun Microsystems已決定參與，
23:26
but there's lots of you we'd like to talk to.
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可是我們還想跟更多的人溝通。
23:29
Right, my second wish, number two.
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我的第二個願望。
23:37
I would like one media hit for every person on the planet
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我希望能為地球上每一名每天收入低於一美元
23:42
who is living on less than one dollar a day.
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的人，換來一次媒體點擊。
23:47
That's one billion media hits.
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那就是十億次媒體點擊。
23:50
Could be on Google, could be on AOL.
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可以在 Google, 可以在 AOL.
23:53
Steve Case, Larry, Sergey -- they've done a lot already.
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史蒂芬•凱斯、賴利、謝爾蓋 -- 他們已經做了很多。
23:59
It could be NBC. It could be ABC.
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可以在 NBC, 可以在 ABC. 。
24:01
Actually we're talking to ABC today about the Oscars.
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其實今天我們正在和ABC討論奧斯卡獎。
24:04
We have a film, produced by Jon Kamen at Radical Media.
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我們有個影片，由 Radical Media 的喬恩•卡門所製作。
24:10
But you know, we want, we need some airtime for our ideas.
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可是我們的構想需要一些播放時間。
24:14
We need to get the math; we need to get the statistics out to the American people.
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我們需要把這些統計數字播放給美國人看。
24:18
I really believe that old Truman line,
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我相信杜魯門說過的，
24:21
that if you give the American people the facts,
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如果你提供美國人事實，
24:24
they'll do the right thing.
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他們就會做正確的事。
24:26
And, the other thing that's important is that this is not Sally Struthers.
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另一件重要的事，這不是莎麗•斯特拉瑟斯。
24:30
This has to be described as an adventure, not a burden.
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這必須被形容為一趟冒險旅程，不是個負擔。
24:35
(Video): One by one they step forward,
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（影片）：一個接著一個，他們向前邁進一步，
24:37
a nurse, a teacher, a homemaker,
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一個護士，一個教師，
24:39
and lives are saved.
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一個家庭主婦，生命獲救了。
24:41
The problem is enormous.
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問題很龐大。
24:43
Every three seconds one person dies.
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每三秒有一個人死去。
24:46
Another three seconds, one more.
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3000
過了三秒，又多一個。
24:49
The situation is so desperate in parts of Africa,
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情況非常危急，在非洲，
24:52
Asia, even America,
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1468000
2000
亞洲，甚至美洲，
24:54
that aid groups, just as they did for the tsunami,
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3000
以至於援助組織，就像海嘯時那樣
24:57
are uniting as one, acting as one.
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4000
聯合為一，行動一致。
25:01
We can beat extreme poverty, starvation, AIDS.
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4000
我們可以擊敗極度貧困，飢餓，愛滋病。
25:05
But we need your help.
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可是我們需要您的幫忙。
25:07
One more person, letter, voice
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多一個人，一封信，一把聲音，
25:09
will mean the difference between life and death
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1485000
3000
就能改變生死，
25:12
for millions of people.
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2000
影響數百萬人。
25:15
Please join us by working together.
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請加入我們，一同合作。
25:17
Americans have an unprecedented opportunity.
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3000
美國人有個前所未有的機會。
25:20
We can make history.
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1496000
2000
我們能改寫歷史。
25:22
We can start to make poverty history.
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2000
我們能讓貧困成為歷史。
25:25
One, by one, by one.
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2000
一個，接著一個，接著一個。
25:27
Please visit ONE at this address.
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3000
請到此網址探訪 ONE.
25:30
We're not asking for your money. We're asking for your voice.
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我們要的不是你的錢，我們要的是你的聲音。
25:35
Bono: All right. I wish for TED to truly show the power of information,
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好的，我希望 TED 能展現資訊的威力。
25:43
its power to rewrite the rules and transform lives,
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改寫條規，轉變生命的威力，
25:48
by connecting every hospital, health clinic and school
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1524000
6000
把一個非洲國家裡的所有的醫院，診所，和學校
25:54
in one African country.
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3000
連結起來。
25:58
And I would like it to be Ethiopia.
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我希望那個國家是衣索比亞。
26:01
I believe we can connect every school in Ethiopia,
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我相信我們能把衣索比亞的每一所學校，
26:05
every health clinic, every hospital --
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每一間診所，每一家醫院連線起來。
26:08
we can connect to the Internet.
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我們可以連上網際網路。
26:11
That is my wish, my third wish.
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那是我的心願，第三個心願。
26:13
I think it's possible.
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1000
我認為有可能的。
26:14
I think we have the money and brains in the room to do that.
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我認為現場有足夠的資金和智力來完成這件事。
26:17
And that would be a mind-blowing wish to come true.
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若那能實現，那會很振奮人心。
26:23
I've been to Ethiopia, as I said earlier.
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如我先前說的，我到過衣索比亞。
26:26
It's actually where it all started for me.
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我的旅程正是從那裡開始的。
26:33
The idea that the Internet, which changed all of our lives,
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已改變我們所有人的生活的網際網路，
26:37
can transform a country -- and a continent
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能夠徹底改變一個國家，一個大洲，
26:41
that has hardly made it to analog, let alone digital -- blows my mind.
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一個還沒到類比時代，更別說數位時代的大洲 -- 那讓我很興奮。
26:48
But it didn't start out that way.
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可是不是一開始就這樣的。
26:51
The first long-distance line from Boston to New York
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第一通從波士頓到紐約的長途電話
26:54
was used in 1885 on the phone.
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是在1885年通上的。
27:00
It was just nine years later that Addis Ababa
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短短九年後，便能從阿迪斯阿貝巴
27:04
was connected by phone to Harare, which is 500 kilometers away.
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打電話到五百公里外的哈拉雷。
27:11
Since then, not that much has changed.
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從那時便沒什麼進展。
27:14
The average waiting time to get a landline in Ethiopia
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在衣索比亞，申請市內電話線的平均等候時間
27:18
is actually about seven or eight years.
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是七至八年。
27:22
But wireless technology wasn't dreamt up then.
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可是當時沒有無線科技。
27:28
Anyway, I'm Irish, and as you can see,
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如你所見，我是愛爾蘭人，
27:30
I know how important talking is.
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我知道說話的重要性。
27:34
Communication is very important for Ethiopia -- will transform the country.
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通訊對衣索比亞非常重要 -- 能轉變整個國家。
27:38
Nurses getting better training,
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護士能得到更好的訓練，
27:40
pharmacists being able to order supplies,
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藥劑師能訂購藥物，
27:42
doctors sharing their expertise in all aspects of medicine.
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醫生能分享醫療資訊。
27:47
It's a very, very good idea to get them wired.
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把他們都連結起來是個很好很好的主意。
27:51
And that is my third and final wish for you at the TED conference.
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那是我的第三個願望，也是我在 TED 會議最後的一個願望。
27:55
Thank you very much once again.
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再次感謝各位。
27:57
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Bono - Musician, activistBono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action.
Why you should listen
Irreverent, funny, iconoclastic and relentless, Bono has proven himself stunningly effective in encouraging and cajoling the world's most powerful leaders to take seriously the challenge of disease and hunger and seize the historic opportunity we now have to beat extreme poverty, especially in Africa, through technological innovation, smart aid, transparency and investments which put citizens in charge.
As lead singer of U2, Bono performed at Live Aid in 1985, which inspired him to travel to Ethiopia with his wife, Ali. There they spent several weeks helping with a famine relief project. The experience shocked him and ignited a determination to work for change. In Bono's own words, "What are the blind spots of our age? It might be something as simple as our deep-down refusal to believe that every human life has equal worth". In 2005, the year of Make Poverty History, Bono became one of the inaugural winners of the TED Prize; he used his wish to raise awareness and inspire activism.
In 2002, he co-founded DATA (Debt, AIDS, Trade, Africa), which later became the advocacy and campaign organization, ONE. Today ONE has more than 3 million members who pressure politicians around the world to improve policies to empower the poorest. Thanks to these efforts, along with those of partners and grassroots leaders in Africa, these policies have delivered results. For example, eight million people are now on life preserving antiretoviral medications, malarial death rates have been halved in eight target countries, 50 million more children are in school and 5.4 million lives have been saved through vaccines.
In 2006, Bono and Bobby Shriver launched (RED) to engage the private sector in the fight against AIDS in Africa. (RED) Partners direct a portion of their profits from (RED)-branded products, services and events directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria. In just six years, (RED) has contributed more than $200 million - every penny of which goes directly to HIV/AIDS programs with the goal of eliminating mother-to-child transmission of HIV. To date, (RED) dollars have helped the lives of more than 14 million people in Africa through education, testing, counseling, and treatment programs.
Bono also co-founded EDUN with his wife Ali. EDUN is a global fashion brand which does business in an number of countries in Africa and beyond, sourcing materials and manufacturing clothing. In Uganda, EDUN is supporting over 8,000 farmers in their move from subsistence to sustainable business practices.
Granted knighthood in 2007 and dubbed a "Man of Peace" in 2008, Bono mobilized in 2010 following the devastating earthquake in Haiti, performing the song "Stranded" with bandmate The Edge -- and Rihanna and Jay-z -- during the for Hope for Haiti Now telethon. The event was watched by 83 million people in the United States alone and raised a reported $58 million for relief.
Bono’s journey in activism spans a generation and where he is coming from, and above all where he is going, is something we should all pay close attention to.
Bono | Speaker | TED.com