Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming
بير إيسبن ستوكس: كيف تحوّل الخوف من نهاية العالم إلى تصرّف لوقف الاحتباس الحراري
Per Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other. Full bio
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in solving global warming?
الاحتباس الحراري؟
two short experiments with you all.
تجربتين قصيرتين معكم جميعاً.
if you feel any difference as I speak.
بأي اختلاف بينما أنا اتحدث.
carbon dioxide levels,
في مستويات ثاني أوكسيد الكربون،
to meet the two-degree target
الهدف من الدرجة الثانية
under a blazing sun.
تطهونا تحت الشمس الساطعة.
to cut emissions, three years.
in a boiling earth, a hellhole.
في كوكب يغلي، حفرة في جهنم.
of speaking make you feel?
or just confused?
in solving global warming?
الاحتباس الحراري؟
of communicating work?
القيام بهذه المهمة؟
to dealing with climate disruptions
مع اضطرابات المناخ
of psychology and social science,
والعلوم الاجتماعية،
into the five inner defenses
خمسةً من الدفاعات الداخلية
coming straight at them,
عن المناخ تأتي مباشرةً إليهم،
far away in space --
والدببة القطبية--
think gigatons and centuries.
وقرون من الزمان.
about nearer things,
في الأشياء الأقرب فالأقرب،
التي نحصل عليها على الفيس بوك.
to avoid this topic altogether.
الموضوع بالكامل.
climate change communications,
خوف الناس من التغيرات المناخية،
still use disaster framings,
ما زالت تستخدم إطار الكارثة،
a kind of apocalypse fatigue,
من نهاية العالم،
من الانهيار القادم.
contributes to global warming,
في الاحتباس الحراري،
drive, fly, eat beef --
الطيران، تناول اللحوم--
cognitive dissonance sets in.
أنظمة التنافر المعرفي الداخلية.
with justifications.
a much bigger car than I do."
doesn't amount to anything
to doubt climate science itself.
climate is always changing."
أن المناخ دائم التغير."
make us all feel better,
flying from Oslo to New York
أني أطير من (أوسلو) إلى (نيويورك)
want to move on to denial.
في الانتقال إلى الرفض.
about climate disruptions,
حول اضطرابات المناخ.
from lack of intelligence or knowledge.
من افتقار الذكاء أو المعرفة.
of some troubling knowledge,
بعض المعرفة القلقة
a kind of double life,
conservative values, for instance,
على قيم المحافظة، على سبيل المثال،
ought to expand even further.
على وشك التوسع أكثر فأكثر،
to believe that science.
values, for instance,
إذا كنت أحمل قيمًا محافظة،
and small government
والحكومة الصغيرة
والحكومة العملاقة.
will trust that science less.
how these five D's kill engagement,
إشراك الناس في الحل،
how we can flip these five defenses
هذه الدفاعات الخمسة
climate communication.
for what does work.
للذي قد يعمل
إلى الأجتماعية.
near, personal and urgent
شخصي وعاجل
by spreading social norms
الأعراف الاجتماعية
this from rooftop solar panels.
من الألواح الشمسية على السطح.
to neighbor like a virus.
creating the new normal.
الطبيعي الجديد.
as being really about human health,
يتعلق بصحة الإنسان،
delicious burgers,
عليها البرغر اللذيذ،
as being about new tech opportunities,
يتعلق بالفرص التكنولوجية الجديدة،
are seeing an amazing growth.
تشهد نمواً مذهلاً.
the three million jobs mark.
in order to create engagement,
choice architecture,
يمكن أن تقل كثيراً
is reduced a little,
نصف ممتلئة،
a big difference for food waste.
في مخلفات الطعام.
of smart nudges like this.
برفق الذكية مثل هذا.
as more behaviors are nudged.
مع زيادة مثل هذه السلوكيات.
that visualize our progress.
تصور تقدمنا.
with our problem-solving.
share this well is called Ducky.
نتشاركها جيداً يسمى "داكي"
your team or company is doing,
عن تقدمنا.
of where we all want to go,
لأين نحن جميعنا نرغب بالذهاب،
of the heroes and heroines
عن الأبطال والبطولات
making real change happen.
التغيير الحقيقي يحدث.
of electrifying all transport,
جميع وسائل النقل إلى كهربائية،
spearheading this is Christina Bu.
هي (كريستينا بو).
Vehicle Association for years
جمعية السيارات الكهربائية
have also announced plans
قاموا بإعلان خططٍ
على الوقود الأحفوري.
how enthusiastic EV owners
حماس ممتلكي السيارات الكربائية
to friends and neighbors
لأصدقائهم وجيرانهم
from story back to social.
من القصة مرة أخرى إلى الأجتماعية.
that individual solutions
أن الحلول الفردية
to solving climate alone,
stronger bottom-up support
في هذا الأمر هو مهمٌ جداً.
of communicating climate with you.
من التواصل عن المناخ معكم
about some abstract, distant climate
في هذه الغرفة
right now in your nostrils.
and the cosmos it shields us from,
is only like five to seven miles thin,
خمسة لسبعة اميالٍ،
of the same argon atoms
من نفس ذرات الآرجون
fluctuating, unsettled film,
والغير مستقر،
protected and held.
for water and for life as we know it,
والحياة كما نعرفها،
the blue ocean and black eternity,
والسرمدية السوداء.
all the billions of tons of water
كل بلايين الأطنان من المياه
for feeling fear and despair,
today's sorry state and losses
with sober eyes and determination.
بعيون رزينة وعازمة.
of abstractions and doomism,
the reversing of global warming.
عكس الاحتباس الحراري.
in what we are as humans:
ABOUT THE SPEAKER
Per Espen Stoknes - Psychologist, economistPer Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other.
Why you should listen
Are humans inevitably short-term? This question has guided Per Espen Stoknes's research over the last decades, from psychology through economics to strategic business scenarios. But gradually, he's reframed it into a more positive twist: Under what conditions will humans take action for the long term in their everyday behaviors?
Stoknes works as the director for Center for Green Growth at the Norwegian Business School in Oslo. He's received several "Best Professor" awards for his original teaching style. As both an economist, author and psychologist, he's been working closely with organizational and business leaders throughout Scandinavia, the European Union as well as the Americas and Asia. In 2017-2018 he’s representing the Green Party in the Norwegian parliament.
His latest book is What We Think About When We Try Not To Think About Global Warming, which won the American Libraries Association’s "Outstanding Academic Title" award for 2015.
Educated as a psychologist at the University of Oslo, Stoknes has since supplemented this with studies in organizational theory, philosophy and a PhD in economics. He has worked both as a clinical psychologist and strategy consultant, bringing imagination and creative expression into these spheres.
A popular speaker throughout Scandinavia, Stoknes lives in central Oslo. But he heads off to northern mountains or to his forest cabin in order to feel the free winds and get awe-struck as often as occasion allows.
Per Espen Stoknes | Speaker | TED.com