Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming
波艾斯本史托克尼斯: 如何把對世界末日的疲乏轉變成對全球暖化採取的行動
Per Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other. Full bio
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in solving global warming?
解決全球暖化的問題?
two short experiments with you all.
簡短的實驗來當作開端。
if you feel any difference as I speak.
對我說的話是否感受不同。
carbon dioxide levels,
(註:嚴重的溫室氣體排放)
to meet the two-degree target
溫度 2 度之目標的條件下,
under a blazing sun.
太陽之下把我們煮熟。
已經超出我們的預期,
to cut emissions, three years.
可以縮減排放,三年。
in a boiling earth, a hellhole.
住在地獄般的沸騰地球上。
of speaking make you feel?
or just confused?
in solving global warming?
解決全球暖化的問題?
of communicating work?
to dealing with climate disruptions
of psychology and social science,
和社會科學為基礎,
into the five inner defenses
coming straight at them,
直直朝他們而來時,
far away in space --
think gigatons and centuries.
想像數十億噸、數個世紀。
about nearer things,
to avoid this topic altogether.
想要完全避開這個話題。
climate change communications,
氣候變遷溝通之後,
still use disaster framings,
仍然用災難型的表達,
a kind of apocalypse fatigue,
是種「世界末日疲勞」,
contributes to global warming,
搭飛機、吃牛肉等,有所衝突,
drive, fly, eat beef --
cognitive dissonance sets in.
with justifications.
a much bigger car than I do."
doesn't amount to anything
to doubt climate science itself.
懷疑氣候科學本身。
climate is always changing."
氣候總是一直在改變的。」
make us all feel better,
flying from Oslo to New York
(註:指本次 TED 演說)
want to move on to denial.
about climate disruptions,
from lack of intelligence or knowledge.
一些讓人煩惱的知識,
of some troubling knowledge,
繼續我的生活和行為。
a kind of double life,
conservative values, for instance,
ought to expand even further.
會發生什麼事?
to believe that science.
values, for instance,
and small government
will trust that science less.
都能夠打贏真相。
how these five D's kill engagement,
如何讓人們不去參與之後,
how we can flip these five defenses
能如何翻轉這五種防禦,
climate communication.
for what does work.
near, personal and urgent
比較個人化、比較緊急,
by spreading social norms
有正向作用的社會規範
this from rooftop solar panels.
to neighbor like a virus.
從一個鄰居散播到另一個鄰居。
creating the new normal.
能創造出新的常態標準。
as being really about human health,
它和人類健康有多大的關係,
delicious burgers,
as being about new tech opportunities,
強調新科技的機會,
are seeing an amazing growth.
就有很大的成長。
the three million jobs mark.
in order to create engagement,
或支持性的表述方式
choice architecture,
is reduced a little,
稍微縮小一點點,
a big difference for food waste.
大大地減少食物的浪費。
of smart nudges like this.
as more behaviors are nudged.
被輕推之後,不一致就會減少。
that visualize our progress.
將我們的進步給視覺化的信號。
with our problem-solving.
share this well is called Ducky.
能針對此做很好的分享。
your team or company is doing,
你的團隊或公司做得如何,
我們需要更好的故事,
of where we all want to go,
of the heroes and heroines
making real change happen.
在做出改變的故事。
of electrifying all transport,
把所有交通運輸都電氣化,
spearheading this is Christina Bu.
克莉絲汀娜布。
Vehicle Association for years
have also announced plans
都已經宣佈了計畫,
how enthusiastic EV owners
熱忱的電動車車主
to friends and neighbors
關於電動車的故事,
from story back to social.
就是個完整的圓。
that individual solutions
to solving climate alone,
stronger bottom-up support
建立更強的支持,
政策和解決方案。
讓人們參與是如此重要。
of communicating climate with you.
about some abstract, distant climate
抽象、遙遠的氣候,
你們也能感受到這些空氣,
right now in your nostrils.
and the cosmos it shields us from,
的宇宙相比,它是薄得驚人,
is only like five to seven miles thin,
只有 5~7 英哩的厚度,
of the same argon atoms
fluctuating, unsettled film,
protected and held.
被保護著、被維持著。
for water and for life as we know it,
剛好適合水和生命的範圍,
the blue ocean and black eternity,
all the billions of tons of water
for feeling fear and despair,
應該要感到恐懼和絕望,
today's sorry state and losses
現在的可憐狀態以及損失,
with sober eyes and determination.
轉過去面對未來。
of abstractions and doomism,
注定厄運主義的支持,
the reversing of global warming.
減少和反轉全球暖化。
in what we are as humans:
立基在我們人類的本質上:
ABOUT THE SPEAKER
Per Espen Stoknes - Psychologist, economistPer Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other.
Why you should listen
Are humans inevitably short-term? This question has guided Per Espen Stoknes's research over the last decades, from psychology through economics to strategic business scenarios. But gradually, he's reframed it into a more positive twist: Under what conditions will humans take action for the long term in their everyday behaviors?
Stoknes works as the director for Center for Green Growth at the Norwegian Business School in Oslo. He's received several "Best Professor" awards for his original teaching style. As both an economist, author and psychologist, he's been working closely with organizational and business leaders throughout Scandinavia, the European Union as well as the Americas and Asia. In 2017-2018 he’s representing the Green Party in the Norwegian parliament.
His latest book is What We Think About When We Try Not To Think About Global Warming, which won the American Libraries Association’s "Outstanding Academic Title" award for 2015.
Educated as a psychologist at the University of Oslo, Stoknes has since supplemented this with studies in organizational theory, philosophy and a PhD in economics. He has worked both as a clinical psychologist and strategy consultant, bringing imagination and creative expression into these spheres.
A popular speaker throughout Scandinavia, Stoknes lives in central Oslo. But he heads off to northern mountains or to his forest cabin in order to feel the free winds and get awe-struck as often as occasion allows.
Per Espen Stoknes | Speaker | TED.com