Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming
波·艾斯本·史托克尼: 如何将全球变暖的灾难论转变为行动
Per Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other. Full bio
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in solving global warming?
全球变暖问题?
two short experiments with you all.
以两个简短的实验作为开场。
if you feel any difference as I speak.
是否有不同的感受。
carbon dioxide levels,
to meet the two-degree target
under a blazing sun.
to cut emissions, three years.
in a boiling earth, a hellhole.
一个酷热的地球,如同一个地狱。
of speaking make you feel?
or just confused?
in solving global warming?
全球气候变暖问题?
of communicating work?
to dealing with climate disruptions
of psychology and social science,
into the five inner defenses
coming straight at them,
far away in space --
think gigatons and centuries.
几十亿吨和几个世纪。
about nearer things,
to avoid this topic altogether.
climate change communications,
气候变化的话题之后,
still use disaster framings,
a kind of apocalypse fatigue,
contributes to global warming,
drive, fly, eat beef --
开车、坐飞机、吃牛肉——
cognitive dissonance sets in.
with justifications.
a much bigger car than I do."
doesn't amount to anything
改变饮食习惯,
to doubt climate science itself.
climate is always changing."
气候总是在变化。”
make us all feel better,
flying from Oslo to New York
want to move on to denial.
拒绝承认。
about climate disruptions,
from lack of intelligence or knowledge.
of some troubling knowledge,
我可能意识到了一些麻烦,
这些麻烦一样。
a kind of double life,
我的家人和我所在的社区
conservative values, for instance,
从一个活动家那里听说
ought to expand even further.
to believe that science.
values, for instance,
and small government
will trust that science less.
how these five D's kill engagement,
阻止我们参与解决问题之后,
how we can flip these five defenses
climate communication.
for what does work.
near, personal and urgent
by spreading social norms
this from rooftop solar panels.
举例而言,屋顶上的太阳能板。
to neighbor like a virus.
creating the new normal.
创造了一种新的态势。
as being really about human health,
它是与人类健康息息相关的,
delicious burgers,
as being about new tech opportunities,
将它与新技术机会联系在一起,
are seeing an amazing growth.
正在惊人地增长。
the three million jobs mark.
in order to create engagement,
全球气候变暖问题,
每一个气候威胁,
choice architecture,
is reduced a little,
看起来更满
看起来还有一半是空的,
a big difference for food waste.
食物浪费有着大作用。
of smart nudges like this.
as more behaviors are nudged.
失调也就逐渐减少。
可视化我们所做的一切,
that visualize our progress.
with our problem-solving.
share this well is called Ducky.
手机应用上分享你的行为。
your team or company is doing,
of where we all want to go,
of the heroes and heroines
making real change happen.
of electrifying all transport,
使所有的交通工具电动化,
spearheading this is Christina Bu.
带头人之一。
Vehicle Association for years
have also announced plans
中国都出台了相关计划
how enthusiastic EV owners
电动汽车车主充满热情地
to friends and neighbors
他们的电动故事
from story back to social.
that individual solutions
to solving climate alone,
stronger bottom-up support
的政策制定和解决方法
of communicating climate with you.
about some abstract, distant climate
这个演播厅里感受得到,
right now in your nostrils.
与我们隔离开的宇宙,
and the cosmos it shields us from,
is only like five to seven miles thin,
距离地面15到17英里的范围内,
of the same argon atoms
fluctuating, unsettled film,
的空气里,
protected and held.
for water and for life as we know it,
生命存在的范围之内,
the blue ocean and black eternity,
all the billions of tons of water
for feeling fear and despair,
today's sorry state and losses
和损失感到悲伤,
with sober eyes and determination.
of abstractions and doomism,
the reversing of global warming.
in what we are as humans:
ABOUT THE SPEAKER
Per Espen Stoknes - Psychologist, economistPer Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other.
Why you should listen
Are humans inevitably short-term? This question has guided Per Espen Stoknes's research over the last decades, from psychology through economics to strategic business scenarios. But gradually, he's reframed it into a more positive twist: Under what conditions will humans take action for the long term in their everyday behaviors?
Stoknes works as the director for Center for Green Growth at the Norwegian Business School in Oslo. He's received several "Best Professor" awards for his original teaching style. As both an economist, author and psychologist, he's been working closely with organizational and business leaders throughout Scandinavia, the European Union as well as the Americas and Asia. In 2017-2018 he’s representing the Green Party in the Norwegian parliament.
His latest book is What We Think About When We Try Not To Think About Global Warming, which won the American Libraries Association’s "Outstanding Academic Title" award for 2015.
Educated as a psychologist at the University of Oslo, Stoknes has since supplemented this with studies in organizational theory, philosophy and a PhD in economics. He has worked both as a clinical psychologist and strategy consultant, bringing imagination and creative expression into these spheres.
A popular speaker throughout Scandinavia, Stoknes lives in central Oslo. But he heads off to northern mountains or to his forest cabin in order to feel the free winds and get awe-struck as often as occasion allows.
Per Espen Stoknes | Speaker | TED.com