TED@Cannes
Gary Wolf: The quantified self
Gary Wolf: Kvantificirani ja
Filmed:
Readability: 4.3
1,066,653 views
Na TED@Cannes, Gary Wolf daje petminutni uvod u intrigantnu novu razonodu: koristeći aplikacije za mobitele i uvijek uključene sprave kako bi analizirao vaše tijelo, raspoloženje, dijetu, potrošnju -- gotovo sve što možete mjeriti u svakodnevnom životu -- na sjajan, štreberski način.
Gary Wolf - Journalist
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Double-click the English transcript below to play the video.
00:17
I got up this morning at 6:10 a.m.
0
2000
3000
Jutros sam se ustao u 06:10
00:20
after going to sleep at 12:45 a.m.
1
5000
3000
nakon što sam zaspao u 00:45.
00:23
I was awakened once during the night.
2
8000
2000
Probudio sam se jednom tijekom noći.
00:25
My heart rate was 61 beats per minute --
3
10000
2000
Imao sam 61 otkucaj srca po minuti.
00:27
my blood pressure, 127 over 74.
4
12000
3000
Moja tlak je bio 127/74.
00:30
I had zero minutes of exercise yesterday,
5
15000
2000
Jučer sam vježbao 0 minuta,
00:32
so my maximum heart rate during exercise wasn't calculated.
6
17000
3000
tako da mi maksimalni broj otkucaja srca nije niti izračunat.
00:35
I had about 600 milligrams of caffeine,
7
20000
2000
Unio sam oko 600 miligrama kofeina,
00:37
zero of alcohol.
8
22000
2000
nula alkohola.
00:39
And my score on the Narcissism Personality Index,
9
24000
3000
I moj rezultat na Indeksu narcisoidne osobnosti
00:42
or the NPI-16,
10
27000
2000
ili NPI-16
00:44
is a reassuring 0.31.
11
29000
3000
je sigurnih 0.31.
00:48
We know that numbers are useful for us
12
33000
2000
Znamo kako su brojke korisne za nas
00:50
when we advertise, manage, govern, search.
13
35000
3000
kada oglašavamo, vodimo, upravljamo, tražimo.
00:53
I'm going to talk about how they're useful when we reflect,
14
38000
3000
Ja ću vam govoriti o tome kako je korisno kada razmišljamo,
00:56
learn, remember
15
41000
2000
učimo, pamtimo,
00:58
and want to improve.
16
43000
3000
i želimo se poboljšati.
01:01
A few years ago, Kevin Kelly, my partner, and I
17
46000
3000
Prije nekoliko godina, Kevin Kelly, moj partner i ja
01:04
noticed that people were subjecting themselves
18
49000
2000
smo primjetili kako ljudi procjenjuju sami sebe
01:06
to regimes of quantitative measurement and self-tracking
19
51000
2000
kroz režime kvantifikacije sebe i samo-praćenja
01:08
that went far beyond the ordinary, familiar habits
20
53000
3000
koji idu izvan granica uobičajenoga, standardnih navika
01:11
such as stepping on a scale every day.
21
56000
2000
poput stajanja na vagu svaki dan.
01:14
People were tracking their food via Twitter,
22
59000
3000
Ljudi prate svoju hranu preko Twittera,
01:17
their kids' diapers on their iPhone.
23
62000
2000
pelene svoje djece preko iPhonea.
01:19
They were making detailed journals
24
64000
2000
Radili su detaljne dnevnike
01:21
of their spending, their mood,
25
66000
2000
svoje potrošnje, svojeg raspoloženja,
01:23
their symptoms, their treatments.
26
68000
3000
svojih simptoma, svojih tretmana.
01:26
Now, we know some of the technological facts
27
71000
3000
Znamo neke tehnološke činjenice
01:29
that are driving this change in our lifestyle --
28
74000
3000
koje uvode te promjene u naš životni stil --
01:32
the uptake and diffusion of mobile devices,
29
77000
3000
nastanak i difuzija mobilnih uređaja,
01:35
the exponential improvement in data storage
30
80000
2000
eksponencijalna poboljšanja u pohranjivanju podataka
01:37
and data processing,
31
82000
2000
i procesuiranju podataka
01:39
and the remarkable improvement in human biometric sensors.
32
84000
3000
te nevjerojatna poboljšanja u biometričnim senzorima za ljude.
01:42
This little black dot there
33
87000
2000
Mala crna točka ovdje
01:44
is a 3D accelerometer.
34
89000
2000
je 3D akcelerometar.
01:46
It tracks your movement through space.
35
91000
3000
On prati vaše pokrete kroz prostor.
01:50
It is, as you can see, very small and also very cheap.
36
95000
3000
On je, kao što možete vidjeti, jako malen i također jako jeftin.
01:53
They're now down to well under a dollar a piece,
37
98000
2000
Sada se prodaju bitno ispod dolara po komadu,
01:55
and they're going into all kinds of devices.
38
100000
2000
i idu u sve vrste uređaja.
01:57
But what's interesting
39
102000
2000
Ali ono što je interesantno
01:59
is the incredible detailed information that you can get
40
104000
3000
je nevjerojatno detaljna informacija koju možete dobiti
02:02
from just one sensor like this.
41
107000
3000
od samo jednog senzora poput ovoga.
02:05
This kind of sensor
42
110000
2000
Ta vrsta senzora
02:07
is in the hit biometric device --
43
112000
2000
je u biometričnom uređaju koji je hit --
02:09
among early adopters at the moment -- the Fitbit.
44
114000
3000
među prvim usvojiteljima pokreta -- zove se Fitbit.
02:12
This tracks your activity and also your sleep.
45
117000
3000
On prati vašu aktivnost, ali i vaš san.
02:16
It has just that sensor in it.
46
121000
2000
Ima samo jedan senzor u sebi.
02:18
You're probably familiar with the Nike+ system.
47
123000
2000
Vjerojatno ste upoznati s Nike+ sustavom.
02:20
I just put it up because that little blue dot is the sensor.
48
125000
3000
Stavio sam ovo zbog ove malene plave točke koja je senzor.
02:24
It's really just a pressure sensor
49
129000
2000
To je u stvari senzor pritiska
02:26
like the kind that's in a doorbell.
50
131000
2000
poput onoga koji se nalazi u zvonu na vratima.
02:28
And Nike knows how to get
51
133000
2000
I Nike zna kako dobiti
02:30
your pace and distance from just that sensor.
52
135000
3000
vaše kretanje i udaljenost temeljem samo tog senzora.
02:33
This is the strap
53
138000
3000
Ovo je pojas
02:36
that people use to transmit heart-rate data
54
141000
3000
koji ljudi koriste kako bi poslali podatke o otkucajima srca
02:39
to their Nike+ system.
55
144000
2000
svom Nike+ sustavu.
02:41
This is a beautiful, new device
56
146000
2000
To je prekrasan, novi uređaj
02:43
that gives you detailed sleep tracking data,
57
148000
3000
koji vam daje detaljne podatke o snu,
02:46
not just whether you're asleep or awake, but also your phase of sleep --
58
151000
3000
ne samo jeste li spavali ili ste bili budni, već i faze sna --
02:49
deep sleep, light sleep, REM sleep.
59
154000
2000
duboki san, lagani san, REM san.
02:51
The sensor is just a little strip of metal in that headband there.
60
156000
3000
Senzor je samo malena traka metala.
02:54
The rest of it is the bedside console;
61
159000
3000
Ostatak predstavlja konzola koja stoji pokraj kreveta.
02:57
just for reference, this is a sleep tracking system from just a few years ago --
62
162000
3000
Za referencu, ovo je sustav za praćenje sna star samo nekoliko godina --
03:00
I mean, really until now.
63
165000
3000
mislim, relativno je nov.
03:03
And this is the sleep tracking system of today.
64
168000
2000
A ovo je kako sustav za praćenje sna izgleda danas.
03:05
This just was presented
65
170000
2000
Ovo je upravo predstavljeno
03:07
at a health care conference in D.C.
66
172000
2000
na zdravstvenoj konferenciji u Washingtonu.
03:09
Most of what you see there is an asthma inhaler,
67
174000
3000
Većina onoga što vidite predstavlja inhalator za astmu,
03:12
but the top is a very small GPS transceiver,
68
177000
3000
ali na vrhu se nalazi mali GPS primopredajnik,
03:15
which gives you the date and location
69
180000
3000
koji daje datum i lokaciju
03:18
of an asthma incident,
70
183000
2000
asmatičnih incidenata,
03:20
giving you a new awareness
71
185000
2000
dajući vam nove spoznaje
03:22
of your vulnerability
72
187000
2000
ranjivosti
03:24
in relation to time and environmental factors.
73
189000
3000
u odnosu na vrijeme i činitelje iz okoliša.
03:28
Now, we know that new tools
74
193000
3000
Sada znamo kako ti novi alati
03:31
are changing our sense of self in the world --
75
196000
3000
mjenjaju naš osjećaj sebe u svijetu --
03:35
these tiny sensors that gather data in nature,
76
200000
3000
ti mali senzori koji skupljaju podatke u prirodi,
03:38
the ubiquitous computing
77
203000
2000
sve prisutno izračunavanje
03:40
that allows that data to be understood and used,
78
205000
3000
koje nam omogućava da podatke razumijemo i koristimo,
03:43
and of course the social networks
79
208000
2000
i naravno društvene mreže
03:45
that allow people to collaborate and contribute.
80
210000
3000
koje omogućavaju ljudima da surađuju i doprinose.
03:50
But we think of these tools as pointing outward,
81
215000
3000
Ali o tim alatima razmišljamo pokazujući prema vani,
03:54
as windows
82
219000
2000
kao da su prozori,
03:56
and I'd just like to invite you to think of them
83
221000
2000
a ja bih vas pozvao da o njima razmišljate
03:58
as also turning inward
84
223000
2000
kako se okreću prema unutra
04:00
and becoming mirrors.
85
225000
2000
i postaju zrcala.
04:02
So that when we think about using them
86
227000
2000
Dakle, kada razmišljamo o njihovu korištenju
04:04
to get some systematic improvement,
87
229000
2000
kako bi dobili neko sustavno poboljšanje,
04:06
we also think about how they can be useful for self-improvement,
88
231000
3000
također razmišljajmo o tome kako mogu biti korisni za samo-poboljšanje,
04:09
for self-discovery, self-awareness, self-knowledge.
89
234000
3000
samo-otkriće, samo-svjesnost, samo-spoznaju.
04:13
Here's a biometric device:
90
238000
2000
Evo biometričnog uređaja:
04:15
a pair of Apple Earbuds.
91
240000
2000
za par Apple-ovih slušalica.
04:17
Last year, Apple filed some patents
92
242000
2000
Prošle godine, Apple je patentirao neke stvari
04:19
to get blood oxygenation,
93
244000
2000
kako bi dobio oksidaciju krvi,
04:21
heart rate and body temperature via the Earbuds.
94
246000
3000
otkucaje srca i temperaturu tijela preko slušalica.
04:25
What is this for?
95
250000
2000
Što će im to?
04:27
What should it be for?
96
252000
2000
Za što bi im to trebalo?
04:29
Some people will say it's for biometric security.
97
254000
2000
Neki ljudi će reći kako je to za biometričnu sigurnost.
04:31
Some people will say it's for public health research.
98
256000
3000
Neki će ljudi reći kako je to za ispitivanja javnog zdravlja.
04:34
Some people will say it's for avant-garde marketing research.
99
259000
3000
Neki ljudi će reći kako je to za avangardna marketinška istraživanja.
04:39
I'd like to tell you
100
264000
2000
Ja bih vam volio reći
04:41
that it's also for self-knowledge.
101
266000
2000
kako je to i za samo-spoznaju.
04:43
And the self isn't the only thing; it's not even most things.
102
268000
3000
A osoba nije jedina stvar; to nije ni većina stvari.
04:46
The self is just our operation center,
103
271000
3000
Osoba je samo operativni centar,
04:49
our consciousness,
104
274000
3000
naša svijest,
04:52
our moral compass.
105
277000
3000
naš moralni kompas.
04:55
So, if we want to act
106
280000
2000
Ako želimo djelovati
04:57
more effectively in the world,
107
282000
2000
djelotvornije na svijet
04:59
we have to get to know ourselves better.
108
284000
2000
trebamo spoznati sami sebe malo bolje.
05:01
Thank you.
109
286000
2000
Hvala vam.
ABOUT THE SPEAKER
Gary Wolf - JournalistJournalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ...
Why you should listen
Gary Wolf is a contributing editor at Wired magazine, where he writes regularly about the culture of science and technology (as well as many other topics). He is also the co-founder, with Wired colleague Kevin Kelly, of The Quantified Self, a blog about "selfknowledge through numbers."
He was an early editor at Hotwired / Wired Digital, and helped push the technical and editorial limits of the early web. His books include Dumb Money: Adventures of a Day Trader (with Joey Anuff) and Wired: A Romance, and he’s working on a book called (for now) The Quantified Self.
Gary Wolf | Speaker | TED.com