Tea Uglow: An Internet without screens might look like this
Tom Uglow: Un Internet fără ecrane ar putea arăta aşa
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Double-click the English transcript below to play the video.
to go to your happy place, please.
să mergeţi spre locul vostru fericit.
chiar dacă este fals.
the following questions.
la următoarele întrebări.
in your happy place?
că locul nostru fericit
somewhere natural, outdoors --
afară -
by natural light and organic elements.
şi de elemente organice.
we strive for happiness.
luptăm pentru fericire.
we're always redesigning everything,
might feel more natural.
vor fi mai naturale.
should feel natural.
trebuie să fie natural.
you're addicted to your phone,
că sunteţi dependeţi de telefon,
that flows through them.
care circulă prin ele.
happy in your happy place
în locul vostru fericit
from the outside world.
din lumea exterioară.
that information,
informaţia aceea,
of static information,
al informaţiilor statice,
şi staţii de autobuz,
to access anything, anywhere at any time,
să poată accesa totul, oriunde, oricând,
to medieval viticulture,
la viticultură medievală,
o unealtă prea simplă.
my phone very much --
telefonul meu -
to experience information.
trăiesc informaţia.
than a world mediated by screens.
decât o lume mediată de ecrane.
că vreunuia din noi îi convine
we spend slouched over them.
aplecat deasupra lor.
par să fie de acord.
in touch and speech and gesture,
şi vorbire şi gestică,
dumb objects, like cups,
obiecte banale, precum ceştile,
of the Internet,
magia Internetului,
petrecut în faţa ecranului
care să-i înveţe pe copii să citească,
teaching their kids to read,
destinate familiilor.
that's already really happening.
asta se întâmplă deja.
atoms and molecules bound in space,
atomi şi molecule legate în spaţiu,
to the moment of my experience.
până în momentul experienţei mele.
a richer experience than a screen?
mai bogată decât un ecran?
I need the enormous screen.
am nevoie de ecranul enorm.
with these magic boxes.
cu aceste cutii magice.
the Internet's door bitch.
physical things,
lucruri fizice,
into the world around us.
în lumea din jurul nostru.
a few examples of those.
exemple din acelea.
with a design agency, Berg,
cu o agenţie de design, Berg,
without screens might actually look like.
ar putea arăta fără ecrane.
and physical objects
cu simţuri simple şi obiecte fizice
to make it tangible.
pentru a-l face tangibil.
YouTube player.
the Japanese agency, AQ,
cu o agenţie japoneză, AQ,
a sănătăţii mintale.
around mood swings
privind schimbările de dispoziţie
pentru diagnosticare.
very hard if you're angry,
foarte tare când eşti nervos
those moments later,
aceste emoţii mai târziu
an intimate, beautiful thing
intim şi frumos
de zi de naştere
a birthday present
a Casei Operei din Sidney.
40th anniversary.
brought over a pair of street binoculars,
au adus o un binoclu de stradă,
on the Empire State Building,
pe clădirea Empire State
cu o vedere de 360 de grade
reprezentative -
simple reappropriation,
foarte fizică şi simplă
or Shackleton's Hut.
sau Shackleton's Hut.
reality circa 1955.
a anilor 1955.
hacky sacks to exchange URLs.
pentru a schimba URL-uri.
it's like your Opal card.
ca un card Opal.
on the little chip in here,
that we're working on
here in Sydney.
aici în Sidney.
about what might happen
de ce s-ar putea întâmpla
and you put the bits into trees,
şi pui bucăţile în copaci
might have an opportunity
avea oportunitatea
guided by a magic wand,
conduşi de o baghetă magică,
and ask them questions,
şi să le pună întrebări
with this one.
back outside without screens,
afară fără ecrane,
of the Internet at their fingertips.
a Internetului la degetele lor.
working by the end of the year.
funcţional până la sfârşitul anului.
la baza modului
how we design for the future,
of information that we're moving into.
la era informaţiei spre care ne îndreptăm.
rather than simply excited.
puşi la încercare, și nu doar încântaţi.
of human history.
a istoriei umane.
that actually build our world,
propria lume,
artists, engineers.
artiştii, inginerii.
we can have a happy place
as switching on lightbulb.
ca aprinsul unui bec.
is watches and websites and widgets,
sunt ceasuri, site-uri şi dispozitive,
to cork and light and hacky sacks.
plutei şi luminii şi mingilor hacky sack.
ABOUT THE SPEAKER
Tea Uglow - DesignerTea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice.
Why you should listen
Tea Uglow has worked at Google for nearly 10 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organizations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable.
Previous projects include Editions at Play (books), Hangouts in History (education), Dream40 (theatre, with the RSC), Build with Chrome (with LEGO), Web Lab (with London's Science Museum), Life in a Day (YouTube film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO). Uglow is proud of her early involvement in the Art Project (now Google's Cultural Institute).
Uglow speaks on innovation and digital futures around the world. At the time of her TEDxSydney talk (2015), Tea was still presenting as male and using her boy-name, which is Tom.
Uglow studied fine art at the Ruskin in Oxford before completing two further degrees in book arts and design management at UAL. She spent six years in art publishing and design management for charities as well as in various digital start-ups before joining Google in 2006. Prior to Google, Uglow worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid. She is on the board of the Biennale of Sydney (art) and formerly D&AD (design) and AWARD (advertising).
Uglow is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Tea Uglow | Speaker | TED.com