TED Residency
Jason Shen: Looking for a job? Highlight your ability, not your experience
Džejson Šen (Jason Shen): Tražite posao? Istaknite svoje sposobnosti, a ne iskustvo
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Veoma malo nas ima posao koji je povezan sa našim prethodnim iskustvima ili sa fakultetskim studijama. Primer je TED specijalista, Džejson Šen; studirao je biologiju, ali kasnije postao menadžer proizvoda u tehnološkoj kompaniji. U ovom kratkom, pronicljivom govoru o ljudskom potencijalu, Šen deli novu zamisao kako oni koji traže posao mogu da učine sebe privlačnijim i zašto poslodavci treba da tragaju za sposobnostima više nego za kvalifikacijama.
Jason Shen - Entrepreneur, talent expert
TED Resident Jason Shen uses data and technology to help leaders identify talent. Full bio
TED Resident Jason Shen uses data and technology to help leaders identify talent. Full bio
Double-click the English transcript below to play the video.
00:12
You know who I'm envious of?
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Znate li kome zavidim?
00:15
People who work in a job
that has to do with their college major.
that has to do with their college major.
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Ljudima koji rade posao u svojoj struci.
00:18
(Laughter)
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(Smeh)
00:20
Journalists who studied journalism,
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Novinarima koji su studirali novinarstvo,
00:23
engineers who studied engineering.
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inženjerima koji su
studirali inženjerstvo.
studirali inženjerstvo.
00:26
The truth is, these folks
are no longer the rule,
are no longer the rule,
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Istina je da ovi ljudi
više nisu pravilo, već izuzetak.
više nisu pravilo, već izuzetak.
00:28
but the exception.
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Istraživanje iz 2010. godine je otkrilo
da samo četvrtina diplomaca
da samo četvrtina diplomaca
00:29
A 2010 study found that
only a quarter of college graduates
only a quarter of college graduates
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00:32
work in a field
that relates to their degree.
that relates to their degree.
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radi u oblasti povezanoj
sa njihovom diplomom.
sa njihovom diplomom.
00:36
I graduated with not one
but two degrees in biology.
but two degrees in biology.
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Ja sam diplomirao ne sa jednom,
već sa dve diplome iz biologije.
već sa dve diplome iz biologije.
00:40
To my parents' dismay,
I am neither a doctor nor a scientist.
I am neither a doctor nor a scientist.
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Na užas mojih roditelja,
nisam ni doktor ni naučnik.
nisam ni doktor ni naučnik.
00:44
(Laughter)
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(Smeh)
00:46
Years of studying DNA replication
and photosynthesis
and photosynthesis
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Godine izučavanja
replikacije DNK i fotosinteze
replikacije DNK i fotosinteze
00:49
did little to prepare me
for a career in technology.
for a career in technology.
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nisu me mnogo pripremile
za karijeru u tehnologiji.
za karijeru u tehnologiji.
00:53
I had to teach myself everything
from sales, marketing, strategy,
from sales, marketing, strategy,
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Morao sam da naučim sve
od prodaje, marketinga, strategije,
od prodaje, marketinga, strategije,
00:57
even a little programming, on my own.
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čak i malo programiranja; sve sam.
01:01
I had never held the title
of Product Manager
of Product Manager
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Nikad nisam bio na poziciji
menadžera proizvoda
menadžera proizvoda
01:03
before I sent my resume in to Etsy.
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pre nego što sam poslao rezime „Etsiju“.
01:06
I had already been turned down
by Google and several other firms
by Google and several other firms
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Već su me odbili Gugl
i nekoliko drugih kompanija
i nekoliko drugih kompanija
i postajao sam frustriran.
01:10
and was getting frustrated.
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01:11
The company had recently gone public,
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Kompanija je nedavno izašla na berzu,
01:14
so as part of my job application,
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pa sam kao deo svoje prijave
01:15
I read the IPO filings from cover to cover
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pročitao prvu javnu ponudu akcija,
od početka do kraja,
od početka do kraja,
01:19
and built a website from scratch
which included my analysis of the business
which included my analysis of the business
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i napravio sajt od nule
koji je sadržao moju analizu posla
koji je sadržao moju analizu posla
01:23
and four ideas for new features.
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i četiri ideje za nove funkcije.
01:26
It turned out the team was actively
working on two of those ideas
working on two of those ideas
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Ispostavilo se da je tim
aktivno radio na dve od tih ideja
aktivno radio na dve od tih ideja
01:29
and had seriously considered a third.
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i ozbiljno razmišljao o trećoj.
01:33
I got the job.
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Dobio sam posao.
01:36
We all know people who were ignored
or overlooked at first
or overlooked at first
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Svi poznajemo ljude koje su ignorisali
ili zanemarili isprve,
ili zanemarili isprve,
01:39
but went on to prove their critics wrong.
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ali su kasnije pokazali da vrede.
01:42
My favorite story?
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Moja omiljena priča?
01:45
Brian Acton, an engineering manager
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Brajan Akton, menadžer inženjeringa
01:48
who was rejected
by both Twitter and Facebook
by both Twitter and Facebook
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koga su odbili Tviter i Fejsbuk
01:50
before cofounding WhatsApp,
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pre osnivanja Votsapa,
01:52
the mobile messaging platform
that would sell for 19 billion dollars.
that would sell for 19 billion dollars.
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mobilne platforme za razmenu poruka
koja će se prodati za 19 milijardi dolara.
koja će se prodati za 19 milijardi dolara.
01:57
The hiring systems we built
in the 20th century are failing us
in the 20th century are failing us
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Sistem zapošljavanja koji smo kreirali
u 20. veku podbacuje
u 20. veku podbacuje
02:00
and causing us to miss out
on people with incredible potential.
on people with incredible potential.
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i čini da propuštamo ljude
sa neverovatnim potencijalom.
sa neverovatnim potencijalom.
02:05
The advances in robotics
and machine learning
and machine learning
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Napredak u robotici i mašinskom učenju
transformiše naše načina rada,
02:07
and transforming the way we work,
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02:09
automating routine tasks
in many occupations
in many occupations
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automatizuje rutinske zadatake
u mnogim profesijama
u mnogim profesijama
02:12
while augmenting and amplifying
human labor in others.
human labor in others.
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i istovremeno povećava i pojačava
ljudski rad u ostalim.
ljudski rad u ostalim.
02:17
At this rate, we should all be expecting
to do jobs we've never done before
to do jobs we've never done before
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Ovim tempom, svi treba da očekujemo
da ćemo raditi poslove
koje nikada ranije nismo
koje nikada ranije nismo
02:21
for the rest of our careers.
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do kraja naših karijera.
02:24
So what are the tools
and strategies we need
and strategies we need
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Dakle, koje su nam tehnike
i strategije potrebne
i strategije potrebne
02:26
to identify tomorrow's high performers?
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da identifikujemo buduće uspešne radnike?
U potrazi za odgovorima,
02:29
In search for answers, I've consulted
with leaders across many sectors,
with leaders across many sectors,
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konsultovao sam se
sa liderima iz mnogih sektora,
sa liderima iz mnogih sektora,
pročitao gomile izveštaja
i istraživačkih radova
i istraživačkih radova
02:33
read dozens of reports and research papers
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i izvršio neke sopstvene
eksperimente sa talentima.
eksperimente sa talentima.
02:36
and conducted some of my own
talent experiments.
talent experiments.
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Moj zadatak je daleko od gotovog,
02:40
My quest is far from over,
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02:41
but here are three ideas to take forward.
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ali ovo su tri ideje koje treba pratiti.
Pod jedan: proširi svoju potragu.
02:45
One: expand your search.
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Ako tražimo talente
samo na istim mestima -
samo na istim mestima -
02:48
If we only look for talent
in the same places we always do --
in the same places we always do --
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02:51
gifted child programs, Ivy League schools,
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programima za nadarenu decu,
školama Ajvi Lige,
školama Ajvi Lige,
02:53
prestigious organizations --
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prestižnim organizacijama -
02:55
we're going to get
the same results we always have.
the same results we always have.
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dobićemo isti rezultat koji uvek dobijamo.
02:58
Baseball was transformed
when the cash-strapped Oakland Athletics
when the cash-strapped Oakland Athletics
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Bejzbol je transformisan
kada su osiromašeni Oukland atletiksi
03:01
started recruiting players
who didn't score highly
who didn't score highly
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počeli da regrutuju igrače
koji nisu imali visoke rezultate
po tradicionalnim merilima,
po tradicionalnim merilima,
03:04
on traditionally valued metrics,
like runs batted in,
like runs batted in,
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kao što su „pokrenute trke“,
03:06
but who had the ability
to help the team score points
to help the team score points
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ali su imali sposobnost
da pomognu timu da ostvari bodove
da pomognu timu da ostvari bodove
03:09
and win games.
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i pobede u igrama.
03:11
This idea is taking hold
outside of sports.
outside of sports.
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Ova ideja se koristi i van sporta.
Šef dizajna i istraživanja u Pinterestu
03:14
The Head of Design
and Research at Pinterest
and Research at Pinterest
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rekao mi je da su napravili jedan
od najraznovrsnijih i uspešnih timova
od najraznovrsnijih i uspešnih timova
03:16
told me that they've built
one of the most diverse
one of the most diverse
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03:19
and high-performing teams
in Silicon Valley
in Silicon Valley
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u Silicijumskoj dolini,
03:21
because they believe
that no one type of person
that no one type of person
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zato što veruju da ni jedan tip osobe
03:23
holds a monopoly on talent.
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ne drži monopol nad talentima.
Vredno su radili da bi videli
izvan velikih tehnoloških čvorišta
izvan velikih tehnoloških čvorišta
03:26
They've worked hard
to look beyond major tech hubs
to look beyond major tech hubs
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03:29
and focus on designers' portfolios,
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i fokusirali se na portfolio dizajnera,
03:31
not their pedigrees.
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a ne na poreklo.
03:34
Two: hire for performance.
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Pod dva: zapošljavaj
zbog obavljanja posla.
zbog obavljanja posla.
03:37
Inspired by my own job experience,
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Inspirisan svojim radnim iskustvom,
03:39
I cofounded a hiring platform
called Headlight,
called Headlight,
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osnovao sam kompaniju
pod nazivom „Hedlajt“,
pod nazivom „Hedlajt“,
03:42
which gives candidates
an opportunity to shine.
an opportunity to shine.
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koja daje klijentima
mogućnost da zablistaju.
mogućnost da zablistaju.
03:45
Just as teams have tryouts
and plays have auditions,
and plays have auditions,
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Kao što timovi imaju probe,
a predstave audicije,
a predstave audicije,
03:48
candidates should be asked
to demonstrate their skills
to demonstrate their skills
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kandidate bi trebalo zamoliti
da demonstriraju svoja umeća
da demonstriraju svoja umeća
03:50
before they're hired.
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pre nego što budu primljeni.
03:52
Our clients are benefiting
from 85 years of employment research,
from 85 years of employment research,
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Naši klijenti imaju korist od 85 godina
istraživanja o zapošljavanju,
istraživanja o zapošljavanju,
03:55
which shows that work samples
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koja pokazuju da su uzorci rada
03:57
are one of the best predictors
of success on the job.
of success on the job.
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najbolji pokazatelji uspeha na poslu.
04:00
If you're hiring a data analyst,
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Ako zapošljavate analitičare podataka,
04:02
give them a spreadsheet of historical data
and ask them for their key insights.
and ask them for their key insights.
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dajte im tabelu istorijskih podataka
i tražite im ključne uvide.
i tražite im ključne uvide.
Ako zapošljavate menadžera marketinga,
04:06
If you're hiring a marketing manager,
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dajte mu da isplanira kampanju
lansiranja novog proizvoda.
lansiranja novog proizvoda.
04:08
have them plan a launch campaign
for a new product.
for a new product.
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A ako ste kandidat,
04:10
And if you're a candidate,
don't wait for an employer to ask.
don't wait for an employer to ask.
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ne čekajte da vas poslodavac pita.
04:13
Seek out ways to showcase
your unique skills and abilities
your unique skills and abilities
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Tražite da načine da pokažete
vaše jedinstvene veštine i sposobnosti
vaše jedinstvene veštine i sposobnosti
04:17
outside of just the standard
resume and cover letter.
resume and cover letter.
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izvan samo standardnog
rezimea i propratnog pisma.
rezimea i propratnog pisma.
04:21
Three: get the bigger picture.
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Pod tri: vidite širu sliku.
04:24
I've heard about recruiters who are quick
to label a candidate a job-hopper
to label a candidate a job-hopper
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Čuo sam o poslodavcima koji brzo
pretpostave da kandidat stalno menja posao
pretpostave da kandidat stalno menja posao
04:28
based on a single
short stint on their resume;
short stint on their resume;
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na osnovu jednog
kratkog pogleda na rezime;
kratkog pogleda na rezime;
04:30
read about professors who are more likely
to ignore identical messages from students
to ignore identical messages from students
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pročitao sam o profesorima
koji ignorišu identične poruke studenata
koji ignorišu identične poruke studenata
04:36
because their name
was black or Asian instead of white.
was black or Asian instead of white.
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zato što su im imena pokazivala
da su tamnoputi ili Azijati, a ne belci.
da su tamnoputi ili Azijati, a ne belci.
Mene su zamalo stavili na listu
dece sa specijalnim potrebama.
dece sa specijalnim potrebama.
04:40
I was almost put on
a special needs track as a child.
a special needs track as a child.
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Nakon mesec dana u vrtiću,
04:44
A month into kindergarten,
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moj vaspitač je napisao celu stranu
04:45
my teacher wrote a page-long memo
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04:47
noting that I was impulsive,
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o tome kako sam impulsivan,
04:49
had a short attention span,
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da imam kratak opseg pažnje
04:51
and despite my wonderful curiosity,
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i, uprkos mojoj predivnoj radoznalosti,
04:53
I was exhausting to work with.
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da sam bio iscrpljujući za rad.
04:55
(Laughter)
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(Smeh)
04:58
The principal asked
my parents into a meeting,
my parents into a meeting,
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Direktor je pozvao
moje roditelje na sastanak,
moje roditelje na sastanak,
05:00
asked my mother if there
had been complications at birth
had been complications at birth
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pitao moju majku da li je bilo
komplikacija na porođaju
komplikacija na porođaju
05:03
and suggested I meet
with a school psychologist.
with a school psychologist.
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i predložio da idem
kod školskog psihologa.
kod školskog psihologa.
05:06
My father saw what was happening
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Moj otac je shvatio šta se dešava
05:08
and quickly explained
our family situation.
our family situation.
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i brzo objasnio našu porodičnu situaciju.
05:11
As recent immigrants,
we lived in the attic
we lived in the attic
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Kao nedavni imigranti,
živeli smo u potkrovlju kuće
živeli smo u potkrovlju kuće
05:13
of a home that cared for adults
with mental disabilities.
with mental disabilities.
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koja se starala o odraslima
sa mentalnim poremećajima.
sa mentalnim poremećajima.
Moji roditelji su radili noću
kako bi skrpili kraj s krajem,
kako bi skrpili kraj s krajem,
05:17
My parents worked nights
to make ends meet,
to make ends meet,
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05:19
and I had little opportunity
to spend time with kids my own age.
to spend time with kids my own age.
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a ja sam retko imao mogućnost
da budem sa decom mog uzrasta.
da budem sa decom mog uzrasta.
05:23
Is it really a surprise
that an understimulated five-year-old boy
that an understimulated five-year-old boy
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Da li je stvarno iznenađujuće
da nedovoljno stimulisan petogodišnjak
da nedovoljno stimulisan petogodišnjak
05:27
might be a little excited
in a kindergarten classroom
in a kindergarten classroom
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bude malo više uzbuđen
u učionici vrtića
u učionici vrtića
05:30
after an entire summer by himself?
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nakon celog leta samoće?
05:33
Until we get a holistic view of someone,
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Dok ne dobijemo
celokupnu predstavu o nekome,
celokupnu predstavu o nekome,
05:36
our judgment of them
will always be flawed.
will always be flawed.
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naš sud o njemu će uvek biti manjkav.
05:40
Let's stop equating
experience with ability,
experience with ability,
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Hajde da prestanemo sa izjednačavanjem
iskustva sa veštinama,
iskustva sa veštinama,
05:45
credentials with competence.
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kvalifikacija sa sposobnošću.
05:47
Let's stop settling
for the safe, familiar choice
for the safe, familiar choice
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Hajde da prestanemo
sa sigurnim, poznatim odlukama
sa sigurnim, poznatim odlukama
05:51
and leave the door open
for someone who could be amazing.
for someone who could be amazing.
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i da ostavimo otvorena vrata
za nekoga ko može biti neverovatan.
za nekoga ko može biti neverovatan.
05:55
We need employers to let go
of outdated hiring practices
of outdated hiring practices
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Poslodavci treba da odustanu
od zastarelih načina zapošljavanja
od zastarelih načina zapošljavanja
05:58
and embrace new ways
of identifying and cultivating talent,
of identifying and cultivating talent,
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i da prihvate nove načine
identifikacije i negovanja talenata,
identifikacije i negovanja talenata,
06:03
and candidates can help
by learning to tell their story
by learning to tell their story
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a kandidati mogu da pomognu
učenjem da ispričaju svoju priču
učenjem da ispričaju svoju priču
06:06
in powerful and compelling ways.
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na moćan i privlačan način.
06:08
We could live in a world where people
are seen for what they're truly capable of
are seen for what they're truly capable of
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Možemo da živimo u svetu gde su ljudi
prepoznati po stvarnim sposobnostima
prepoznati po stvarnim sposobnostima
06:13
and have the opportunity
to realize their full potential.
to realize their full potential.
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i gde imaju mogućnost
da realizuju svoj pun potencijal.
da realizuju svoj pun potencijal.
06:18
So let's go out and build it.
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Zato krenimo i izgradimo takav svet.
06:21
Thank you.
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Hvala vam.
06:22
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Jason Shen - Entrepreneur, talent expertTED Resident Jason Shen uses data and technology to help leaders identify talent.
Why you should listen
Jason Shen is the co-founder and CEO of Headlight, a performance hiring platform, creator of The Talent Playbook, and has been featured in the New York Times, Fast Company, Quartz and The Atlantic.
He serves on the board of directors for the Presidential Innovation Fellows Foundation and runs The Asian American Man Study, an annual survey of American men of East, Southeast and Asian descent.
Prior to Headlight, Shen was a product manager at Etsy, a 2013 Presidential Innovation Fellow under President Obama, and the cofounder of a Y Combinator-backed startup called Ridejoy.
Shen holds a BS and MS in Biology from Stanford University, where he was captain of the 2009 NCAA championship-winning men’s gymnastics team. In 2014, he set the Guinness World Record for most number of Aztec push-ups completed in one minute.
Jason Shen | Speaker | TED.com