TEDCity2.0
Janette Sadik-Khan: New York's streets? Not so mean any more
Dženet Sadik-Kan (Janette Sadik-Khan): Ulice Njujorka? Nisu više tako opasne
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"Posao sekretara za sobraćaj nije samo u organizovanju saobraćajnih znakova i semafora," objašnjava Dženet Sadik-Kan, kojoj je dodeljena ta uloga 2007. godine u Njujorku. U ovom duhovitom i zanimljivom obraćanju, ona razrađuje temu rekonstrukcije ulica pet naselja, zajedno sa pešačkim zonama i ubacivanjem programa "City bike". Pogledajte poseban cameo nastup na kraju govora.
Janette Sadik-Khan - City transportation expert
As commissioner of the NYC Department of Transportation under the Bloomberg administration, Janette Sadik-Khan was responsible for the smooth running of a New York that hides in plain sight ... the streets, highways, bridges, signs and lights. Full bio
As commissioner of the NYC Department of Transportation under the Bloomberg administration, Janette Sadik-Khan was responsible for the smooth running of a New York that hides in plain sight ... the streets, highways, bridges, signs and lights. Full bio
Double-click the English transcript below to play the video.
00:12
The work of a transportation commissioner
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Posao sekretara za saobraćaj
00:15
isn't just about stop signs and traffic signals.
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nije samo u organizovanju
saobraćajnih signala i znakova.
saobraćajnih signala i znakova.
00:18
It involves the design of cities
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Posao uključuje projektovanje gradova
00:20
and the design of city streets.
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i planiranje gradskih ulica.
00:23
Streets are some of the most valuable resources
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Ulice su jedne od najvrednijih resursa,
00:26
that a city has, and yet it's an asset
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koje grad poseduje,
a ipak njihove mogućnosti
a ipak njihove mogućnosti
00:28
that's largely hidden in plain sight.
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su duboko sakrivene u gradskoj vrevi.
00:31
And the lesson from New York
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Pouka iz Njujorka,
00:33
over the past six years
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u poslednjih šest godina je
00:35
is that you can update this asset.
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da možete osvežiti ovaj resurs.
00:37
You can remake your streets quickly, inexpensively,
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Možete preurediti vaše ulice
brzo, isplativo,
brzo, isplativo,
00:40
it can provide immediate benefits,
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pružajući pogodnosti istog trenutka
00:43
and it can be quite popular.
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i sve to može biti veoma popularno.
00:46
You just need to look at them a little differently.
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Potrebno je samo da ih posmatrate
malo drugačije.
malo drugačije.
00:49
This is important because we live in an urban age.
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Ovo je važno, jer živimo
u urbanom dobu.
u urbanom dobu.
00:53
For the first time in history,
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Prvi put u istoriji,
00:55
most people live in cities,
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većina ljudi živi u gradovima,
00:58
and the U.N. estimates that over the next 40 years,
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UN procenjuje da će se
tokom sledećIh 40 godina,
tokom sledećIh 40 godina,
01:01
the population is going to double on the planet.
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populacija udvostručiti.
01:04
So the design of cities is a key issue for our future.
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Projektovanje gradova je tako
ključno pitanje naše budućnosti.
ključno pitanje naše budućnosti.
01:09
Mayor Bloomberg recognized this
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Gradonačelnik Blumberg
je prepoznao ovo
je prepoznao ovo
01:10
when he launched PlaNYC in 2007.
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kada je pokrenuo PlaNYC, 2007.
01:14
The plan recognized that cities
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Plan priznaje i gradove kao
01:16
are in a global marketplace,
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delove globalnog tržišta,
01:18
and that if we're going to continue to grow and thrive
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i ako ćemo nastaviti
da se uvećavamo i razvijamo
da se uvećavamo i razvijamo
01:21
and to attract the million more people
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i da privlačimo još milion ljudi
01:25
that are expected to move here,
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koji će se preseliti ovde,
01:26
we need to focus on the quality of life
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moramo se usredsrediti
na kvalitet života
na kvalitet života
01:29
and the efficiency of our infrastructure.
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i efikasnost naše infrastrukture.
01:33
For many cities, our streets have been
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U mnogim gradovima, ulice su
01:35
in a kind of suspended animation for generations.
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već generacijama
u nekoj vrsti hibernacije.
u nekoj vrsti hibernacije.
01:39
This is a picture of Times Square in the '50s,
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Ovo je slika Tajms Skvera,
pedesetih godina,
pedesetih godina,
01:42
and despite all of the technological innovation,
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i uprkos mnogim
tehnološkim dostignućima,
tehnološkim dostignućima,
01:46
cultural changes, political changes,
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kulturološkim i političkim promenama,
01:49
this is Times Square in 2008.
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ovo je Tajms Skver, 2008.
01:51
Not much has changed in those 50 years.
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Nije se mnogo promenilo
u ovih 50 godina.
u ovih 50 godina.
01:55
So we worked hard to refocus our agenda,
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Radili smo naporno
da prilagodimo plan,
da prilagodimo plan,
01:58
to maximize efficient mobility,
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da povećamo pokretljivost,
02:01
providing more room for buses, more room for bikes,
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omogućimo više mesta
za autobuse i bicikle,
za autobuse i bicikle,
02:05
more room for people to enjoy the city,
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više mesta za ljude
da uživaju u gradu,
da uživaju u gradu,
02:08
and to make our streets as safe as they can be
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i da bezbednost naših ulica
bude maksimalna
bude maksimalna
02:10
for everybody that uses them.
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za sve koji ih koriste.
02:13
We set out a clear action plan
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Postavili smo jasan akcioni plan
02:16
with goals and benchmarks.
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sa ciljevima i merilima.
02:18
Having goals is important,
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Imati ciljeve je važno,
02:20
because if you want to change and steer the ship
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jer ako želite da promenite
i upravljate kormilom
i upravljate kormilom
02:25
of a big city in a new direction,
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velikog grada,
02:27
you need to know where you're going and why.
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morate znati kuda idete i zašto.
02:31
The design of a street can tell you everything
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Plan jedne ulice
vam može reći sve
vam može reći sve
02:34
about what's expected on it.
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o tome šta se očekuje na njoj.
02:36
In this case, it's expected that you shelter in place.
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U ovom slučaju, to je
pronalaženje zaklona.
pronalaženje zaklona.
02:40
The design of this street is really
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Plan ove ulice je zaista
02:42
to maximize the movement of cars
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samo maksimalna
pokretljivost atomobila,
pokretljivost atomobila,
02:45
moving as quickly as possible
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kretati se što je brže moguće
02:46
from point A to point B,
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od tačke A do tačke B,
02:48
and it misses all the other ways
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a zanemareni su svi drugi načini
02:50
that a street is used.
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na koje se ulica koristi.
02:52
When we started out, we did some early surveys
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Kada smo počeli,
radili smo neka istraživanja
radili smo neka istraživanja
02:55
about how our streets were used,
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o tome koliko su
naše ulice funkcionalne,
naše ulice funkcionalne,
02:57
and we found that New York City was largely
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i otkrili smo da je grad Njujork
02:59
a city without seats.
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grad bez mesta za sedenje.
03:02
Pictures like this, people perched
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Ovakve slike ljudi natakarenih
03:04
on a fire hydrant, not the mark of a world-class city.
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na hidrante, nisu baš karakteristike
svetskih gradova.
svetskih gradova.
03:08
(Laughter)
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(Smeh)
03:10
It's not great for parents with kids.
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Nije sjajno ni roditeljima sa decom.
03:13
It's not great for seniors. It's not great for retailers.
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Nije sjajno ni za penzionere,
niti za prodavce.
niti za prodavce.
03:16
It's probably not good for the fire hydrants.
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I verovatno nije dobro
za hidrante za vodu.
za hidrante za vodu.
03:19
Certainly not good for the police department.
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Sigurno loše i za policajce.
03:22
So we worked hard to change that balance,
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Mi smo zato vredno radili
da promenimo takve situacije,
da promenimo takve situacije,
03:25
and probably the best example of our new approach
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i najverovatnije, najbolji primer
našeg novog pristupa
našeg novog pristupa
03:29
is in Times Square.
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je upravo Tajms Skver.
03:30
Three hundred and fifty thousand people a day
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350 000 ljudi dnevno
03:34
walk through Times Square,
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prolazi Tajms Skverom,
03:36
and people had tried for years to make changes.
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i ljudi su godinama
pokušavali da nešto izmene.
pokušavali da nešto izmene.
03:38
They changed signals, they changed lanes,
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Menjali su semafore, trake,
03:41
everything they could do to make Times Square work better.
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sve što su mogli da bi Tajms Skver
funkcionisao bolje.
funkcionisao bolje.
03:44
It was dangerous, hard to cross the street.
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Bilo je opasno,
teško preći ulicu.
teško preći ulicu.
03:46
It was chaotic.
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Bilo je haotično.
03:48
And so, none of those approaches worked,
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Ali nijedan od ovih pristupa
nije bio uspešan,
nije bio uspešan,
03:51
so we took a different approach, a bigger approach,
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tako da smo mi primenili drugačiji,
sveobuhvatan metod,
sveobuhvatan metod,
03:53
looked at our street differently.
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posmatrali smo naše ulice drugačije.
03:55
And so we did a six-month pilot.
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Pokušali smo sa šestomesečnim
pilot programom.
pilot programom.
03:58
We closed Broadway from 42nd Street to 47th Street
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Zatvorili smo Brodvej
od 42. do 47. ulice
od 42. do 47. ulice
04:03
and created two and a half acres
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i napravili oko 0,8 hektara
04:05
of new pedestrian space.
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novog prostora za pešake.
04:08
And the temporary materials are an important part
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I privremeni materijali su bitan deo
04:11
of the program, because we were able to show
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ovog programa,
zato što smo mogli da pokažemo
zato što smo mogli da pokažemo
04:14
how it worked.
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kako je to sve funkcionisalo.
04:16
And I work for a data-driven mayor, as you probably know.
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Radim za gradonačelnika koji se oslanja
na podatke, kao što verovatno znate.
na podatke, kao što verovatno znate.
04:19
So it was all about the data.
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Tako da je sve bilo u podacima.
04:21
So if it worked better for traffic, if it was better for mobility,
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Ako je rezultat bolji za saobraćaj,
bolji za pokretljivost,
bolji za pokretljivost,
04:24
if it was safer, better for business, we would keep it,
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ako je bilo sigurnije, bolje za poslovanje,
nastavili bismo do daljnjeg,
nastavili bismo do daljnjeg,
04:26
and if it didn't work, no harm, no foul,
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a ako ne bi funkcionisalo, nema štete,
nema greške,
nema greške,
04:29
we could put it back the way that it was,
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mogli smo sve vratiti kako je bilo,
04:31
because these were temporary materials.
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jer smo koristili
privremene materijale.
privremene materijale.
04:32
And that was a very big part of the buy-in,
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I to je bilo od velikog značaja
prilikom donošenja odluke,
prilikom donošenja odluke,
04:35
much less anxiety when you think that something
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mnogo manje nervoze
kada mislite da nešto
kada mislite da nešto
04:37
can be put back.
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može biti vraćeno.
04:39
But the results were overwhelming.
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Ali rezultati su bili rasterećujući.
04:41
Traffic moved better. It was much safer.
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Sabraćaj je bio bolji.
Bilo je mnogo bezbednije.
Bilo je mnogo bezbednije.
04:44
Five new flagship stores opened.
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Pet novih trgovinskih lanaca
je otvoreno.
je otvoreno.
04:46
It's been a total home run.
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Bio je to pravi pogodak.
04:48
Times Square is now one of the top 10
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Tajms Skver je sada među 10
04:51
retail locations on the planet.
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najboljih trgovinskih lokacija.
04:54
And this is an important lesson,
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I ovo je važna lekcija,
04:56
because it doesn't need to be a zero-sum game
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jer možemo imati
04:59
between moving traffic and creating public space.
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i dobar saobraćaj i javni prostor.
05:04
Every project has its surprises,
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U svakom projektu ima iznenađenja,
05:06
and one of the big surprises with Times Square
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i jedno veliko iznenađenje
sa Tajms Skverom
sa Tajms Skverom
05:09
was how quickly people flocked to the space.
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je kako su ljudi brzo isplivali
na prostor.
na prostor.
05:13
We put out the orange barrels,
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Samo smo stavili znakove
05:15
and people just materialized immediately into the street.
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i ljudi su se samo pojavili na ulici.
05:18
It was like a Star Trek episode, you know?
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Bilo je isto kao epizoda
Zvezdanih staza.
Zvezdanih staza.
05:20
They weren't there before, and then zzzzzt!
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Nekada ih tamo nije bilo
i odjednom zzzuummm!
i odjednom zzzuummm!
05:23
All the people arrived.
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Ljudi su stigli.
05:24
Where they'd been, I don't know, but they were there.
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Gde su bili pre, ne znam,
ali tada su svi bili tamo.
ali tada su svi bili tamo.
05:27
And this actually posed an immediate challenge for us,
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Tada je za nas usledio
i jedan veliki izazov,
i jedan veliki izazov,
05:30
because the street furniture had not yet arrived.
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jer klupe za sedenje
još uvek nisu stigle.
još uvek nisu stigle.
05:34
So we went to a hardware store
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Tako da smo otišli u prodavnicu,
05:36
and bought hundreds of lawn chairs,
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i kupili na stotine baštenskih stolica,
05:39
and we put those lawn chairs out on the street.
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koje smo stavili na ulicu.
05:42
And the lawn chairs became the talk of the town.
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I te baštenske stolice
su sada postale deo gradskih priča.
su sada postale deo gradskih priča.
05:46
It wasn't about that we'd closed Broadway to cars.
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Nije bilo bitno što smo zatvorili
Brodvej za saobraćaj.
Brodvej za saobraćaj.
05:48
It was about those lawn chairs.
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Bile su bitne baštenske stolice.
05:50
"What did you think about the lawn chairs?"
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"Šta misliš o baštenskim stolicama?"
05:51
"Do you like the color of the lawn chairs?"
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"Da li ti se sviđaju
boje baštenskih stolica?"
boje baštenskih stolica?"
05:53
So if you've got a big, controversial project,
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Tako da, ako budete imali
ogroman i kontroverzan projekat,
ogroman i kontroverzan projekat,
05:57
think about lawn chairs.
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mislite o baštenskim stolicama.
05:59
(Laughter)
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(Smeh)
06:01
This is the final design for Times Square,
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Ovo je finalno uređenje Tajms Skvera,
06:04
and it will create a level surface,
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i kao rezultat imaćemo ravnu površinu,
06:06
sidewalk to sidewalk,
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trotoar do trotoara,
06:08
beautiful pavers that have studs in them
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prelepu kaldrmu sa šarama,
06:10
to reflect the light from the billboards,
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koje reflektuju svetlost sa bilborda
06:12
creating a great new energy on the street,
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praveći potpuno novu
atmosferu na ulici,
atmosferu na ulici,
06:15
and we think it's going to really create
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i mislimo de će tako nastati
06:17
a great place, a new crossroads of the world
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divno mesto, nova svetska raskrsnica
06:19
that is worthy of its name.
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koja je vredna svog imena.
06:21
And we will be cutting the ribbon on this,
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I svečano ćemo otvoriti
06:22
the first phase, this December.
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prvu fazu ovog decembra.
06:26
With all of our projects, our public space projects,
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Sa svim našim projektima,
koji uključuju javne površine,
koji uključuju javne površine,
06:29
we work closely with local businesses
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mi blisko sarađujemo
sa lokalnim trgovinama,
sa lokalnim trgovinama,
06:31
and local merchant groups
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i lokalnim privrednim grupama,
06:32
who maintain the spaces, move the furniture,
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koje održavaju prostore,
premeštaju klupe,
premeštaju klupe,
06:36
take care of the plants.
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brinu o biljkama.
06:37
This is in front of Macy's, and they were
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Ovo je ispred Mejsija i oni su bili
06:39
a big supporter of this new approach,
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velika podrška ovom našem
novom pristupu,
novom pristupu,
06:41
because they understood that more people on foot
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jer su shvatili, da više pešaka
06:46
is better for business.
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znači i bolji posao.
06:48
And we've done these projects all across the city
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Ovakve projekte smo radili širom grada
06:51
in all kinds of neighborhoods.
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u svakakvim naseljima.
06:52
This is in Bed-Stuy, Brooklyn,
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Ovo je u predgrađu Bruklina,
06:54
and you can see the short leg that was there,
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i možete videti jednu kratku ulicu
koja je tamo
koja je tamo
06:56
used for cars, that's not really needed.
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korišćena za atomobile,
ali ne i zaista potrebna.
ali ne i zaista potrebna.
06:59
So what we did is we painted over the street,
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Tako da smo mi prefarbali ulicu,
07:02
put down epoxy gravel, and connected the triangle
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stavili epoksidni šljunak,
i povezali ovaj trougao
i povezali ovaj trougao
07:06
to the storefronts on Grand Avenue,
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sa izlozima Velike Avenije,
07:08
created a great new public space,
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praveći jedan potpuno nov
javni prostor,
javni prostor,
07:10
and it's been great for businesses
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i to je bilo odlično za prodavnice
07:12
along Grand Avenue.
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dužinom Velike Avenije.
07:13
We did the same thing in DUMBO, in Brooklyn,
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Istu stvar smo uradili
i u naselju DUMBO, u Bruklinu,
i u naselju DUMBO, u Bruklinu,
07:16
and this is one of our first projects that we did,
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to je bilo među našim
prvim projektima,
prvim projektima,
07:19
and we took an underutilized,
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gde smo preuredili nekorišćeno,
07:21
pretty dingy-looking parking lot
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prilično prljavo parkiralište,
07:24
and used some paint and planters
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upotrebili boju i razne sadnice
07:27
to transform it over a weekend.
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da bismo sve potpuno transformisali
tokom vikenda.
tokom vikenda.
07:30
And in the three years since we've implemented the project,
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Nakon tri godine
od sprovođenja projekta,
od sprovođenja projekta,
07:33
retail sales have increased 172 percent.
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prodaja se uvećala za 172 procenata.
07:38
And that's twice that of adjacent areas in the same neighborhood.
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I to je dva puta više od susednih delova
istog pregrađa.
istog pregrađa.
07:43
We've moved very, very quickly
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Kretali smo se jako, jako brzo,
07:45
with paint and temporary materials.
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sa farbom i privremenim materijalima.
07:47
Instead of waiting
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Umesto čekanja
07:48
through years of planning studies
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i godina planiranja i proučavanja
07:51
and computer models to get something done,
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i kompjuterskih modela
da bi se nešto uradilo,
da bi se nešto uradilo,
07:54
we've done it with paint and temporary materials.
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mi smo to završili pomoću boje
i privremenih materijala.
i privremenih materijala.
07:56
And the proof is not in a computer model.
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I dokaz nije u kompjuterskim modelima
ulica.
ulica.
07:59
It is in the real-world performance of the street.
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Dokaz je u nastupu
na pravim gradskim ulicama.
na pravim gradskim ulicama.
08:02
You can have fun with paint.
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Možete se zabavljati sa bojama.
08:05
All told, we've created over 50 pedestrian plazas
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Sve u svemu, napravili smo
preko 50 pešačkih oaza
preko 50 pešačkih oaza
08:09
in all five boroughs across the city.
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u svih pet opština širom grada.
08:12
We've repurposed 26 acres of active car lanes
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Preuredili smo i oko 10 hektara
aktivnih kolovoznih traka
aktivnih kolovoznih traka
08:17
and turned them into new pedestrian space.
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i pretvorili ih u nov prostor za pešake.
08:21
I think one of the successes is in its emulation.
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Mislim da je jedan od uspeha
u širenju našeg programa.
u širenju našeg programa.
08:24
You're seeing this kind of approach,
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Ovakve pristupe,
08:25
since we've painted Times Square,
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od kada smo počeli
sređivanje Tajms Skvera,
sređivanje Tajms Skvera,
08:27
you've seen this approach in Boston, in Chicago,
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možete videti i u Bostonu, Čikagu,
08:30
in San Francisco, in Mexico City,
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San Francisku, Meksiko Sitiju,
08:33
Buenos Aires, you name it.
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Buenos Airesu, gde kod poželite.
08:34
This is actually in Los Angeles,
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Ovde je, u stvari, Los Anđeles,
08:36
and they actually copied even the green dots
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oni su čak iskopiraliI i zelene tačke
08:40
that we had on the streets.
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koje mi imamo na ulicama.
08:42
But I can't underscore enough
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Ono što ne mogu da naglasim dovoljno
08:44
how much more quickly this enables you to move
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je koliko ovaj program omogućava
mnogo brže kretanje
mnogo brže kretanje
08:47
over traditional construction methods.
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u odnosu na tradicionalne
metode projektovanja.
metode projektovanja.
08:50
We also brought this quick-acting approach
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Mi smo, isto tako,
ovakav pristup primenili
ovakav pristup primenili
08:52
to our cycling program,
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i na program za bicikliste,
08:54
and in six years turned cycling
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i za šest godina
pretvorili vožnju bicikla
pretvorili vožnju bicikla
08:56
into a real transportation option in New York.
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u ozbiljan vid transporta u Njujorku.
08:59
I think it's fair to say --
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Mislim de je u redu reći to -
09:01
(Applause) --
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(Aplauz)
09:06
it used to be a fairly scary place to ride a bike,
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nekada je ovde bilo prilično
zastrašujuće voziti bicikl,
zastrašujuće voziti bicikl,
09:10
and now New York has become
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a sada je Njujork
09:11
one of the cycling capitals in the United States.
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jedna od prestonica biciklizma u SAD.
09:15
And we moved quickly to create an interconnected
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Brzo smo se kretali da bismo napravili
09:19
network of lanes.
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mrežu biciklističkih traka.
09:22
You can see the map in 2007.
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Ova mapa je iz 2007. godine.
09:24
This is how it looked in 2013
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Ovako izgleda u 2013. godini,
09:26
after we built out 350 miles of on-street bike lanes.
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posle dodatnih 563 km
traka za bicikle.
traka za bicikle.
09:31
I love this because it looks so easy.
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Ovo volim, jer izgleda tako lako.
09:33
You just click it, and they're there.
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Samo kliknete, i eto, tu je.
09:37
We also brought new designs to the street.
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Doprineli smo i novom izgledu ulica.
09:40
We created the first parking-protected bike lane
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Napravljene su prve trake koje su štitile
bicikliste prilikom parkiranja
bicikliste prilikom parkiranja
09:43
in the United States.
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u SAD.
09:45
(Applause)
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(Aplauz)
09:46
We protected bikers by floating parking lanes,
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Ogradili smo bicikliste trakama
za parkiranje automobila
za parkiranje automobila
09:50
and it's been great.
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i to je bilo odlično.
09:51
Bike volumes have spiked.
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Broj bicikala je uvećan.
09:53
Injuries to all users, pedestrians, cyclists, drivers,
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Povrede pešaka, biciklista, vozača,
09:55
are all down 50 percent.
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su smanjene za 50%.
09:57
And we've built 30 miles of these protected bike lanes,
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Napravili smo 48 km ovih
zaštitnih biciklističkih traka,
zaštitnih biciklističkih traka,
10:01
and now you're seeing them pop up
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i sada vidite kako iskrsavaju
10:02
all over the country.
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svuda po državi.
10:04
And you can see here that this strategy has worked.
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Ovde vidite da je
ova strategija uspešna.
ova strategija uspešna.
10:07
The blue line is the number of cyclists,
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Plava linija je broj biciklista,
10:08
soaring.
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rastuća.
10:09
The green line is the number of bike lanes.
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Zelena je broj traka,
10:11
And the yellow line is the number of injuries,
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i žuta broj povreda,
10:14
which has remained essentially flat.
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koja je ostala u osnovi ravna.
10:16
After this big expansion, you've seen
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Posle ovog velikog porasta, vidite
10:19
no net increase in injuries,
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da nema ukupnog porasta broja povreda,
10:21
and so there is something to that axiom
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i u ovom aksiomu
10:24
that there is safety in numbers.
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pronalazimo sigrnost
koje nam daju brojke.
koje nam daju brojke.
10:27
Not everybody liked the new bike lanes,
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Nisu se svima dopale naše nove
biciklističke trake,
biciklističke trake,
10:30
and there was a lawsuit and somewhat
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i bilo je i tužbi i nekakve
10:32
of a media frenzy a couple years ago.
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medijske pomame
pre par godina.
pre par godina.
10:35
One Brooklyn paper called this bike lane
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Jedne bruklinske novine nazvale su
naše biciklističke trake,
naše biciklističke trake,
10:38
that we have on Prospect Park West
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koje imamo u Bruklinu,
u zapadnom Prospekt Parku,
u zapadnom Prospekt Parku,
10:40
"the most contested piece of land
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"Najviše osporavano parče zemlje
10:42
outside of the Gaza Strip."
238
630483
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van pojasa Gaze."
10:44
(Laughter)
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3379
(Smeh)
10:47
And this is what we had done.
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A ovo je ono što smo uradili.
10:49
So if you dig below the headlines, though,
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Ako malo zagrebete ispod naslova,
10:54
you'll see that the people were far ahead of the press,
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videćete da su ljudi
daleko ispred štampe,
daleko ispred štampe,
10:57
far ahead of the politicians.
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daleko ispred političara,
10:59
In fact, I think most politicians would be happy
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U stvari, mislim da bi većina političara
bila srećna
bila srećna
11:02
to have those kind of poll numbers.
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da ima ovoliko pristalica.
11:04
Sixty-four percent of New Yorkers support these bike lanes.
246
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60% Njujorčana podržava
naše trake za bicikle.
naše trake za bicikle.
11:07
This summer, we launched Citi Bike,
247
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Ovog leta, pokrenuli smo "City bike",
11:09
the largest bike share program in the United States,
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najveći program
iznajmljivanja bicikala u SAD,
iznajmljivanja bicikala u SAD,
11:11
with 6,000 bikes
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sa 6000 bicikala,
11:13
and 330 stations located next to one another.
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i 330 stanica poređanih jedna do druge.
11:17
Since we've launched the program,
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Od kada smo pokrenuli program,
11:19
three million trips have been taken.
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tri miliona vožnji je zabeleženo.
11:21
People have ridden seven million miles.
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Ljudi su vozili preko
11 miliona kilometara.
11 miliona kilometara.
11:23
That's 280 times around the globe.
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To je 280 puta oko sveta.
11:26
And so with this little blue key,
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I tako sa ovim malim, plavim ključem,
11:28
you can unlock the keys to the city
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vi možete otključati gradske kapije
11:31
and this brand new transportation option.
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i ovu potpuno novu opciju transporta.
11:33
And daily usage just continues to soar.
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Upotreba bicikala iz dana u dan raste.
11:36
What has happened is the average daily ridership
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Kao podatak imamo,
11:38
on the streets of New York is 36,000 people.
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na ulicama Njujorka 36 000 ljudi
iznajmljuje bicikle.
iznajmljuje bicikle.
11:41
The high that we've had so far is 44,000 in August.
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Najviše ih je bilo u avgustu, 44 000.
11:44
Yesterday, 40,000 people used Citi Bike in New York City.
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Juče, 40 000 ljudi je koristilo
gradski bicikl u Njujorku.
gradski bicikl u Njujorku.
11:48
The bikes are being used six times a day.
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Bicikli se u proseku koriste
šest puta dnevno,
šest puta dnevno,
11:50
And I think you also see it in the kinds of riders
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I mislim da isto možete zaključiti
po izgledu vozača
po izgledu vozača
11:53
that are on the streets.
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koji su na ulici.
11:54
In the past, it looked like the guy on the left,
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Nekada, izgledali su kao tip
sa leve strane
sa leve strane
11:57
ninja-clad bike messenger.
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3005
nindža biciklista.
12:00
And today, cyclists look
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A danas, biciklisti izgledaju
12:03
like New York City looks.
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kao što i Njujork izgleda.
12:06
It's diverse -- young, old, black, white,
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Raznoliko - od mladih, starih,
belih, crnih,
belih, crnih,
12:09
women, kids, all getting on a bike.
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žena, dece, svi su na biciklima.
12:12
It's an affordable, safe, convenient way to get around.
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To je dostupan, siguran,
udoban način za kretanje.
udoban način za kretanje.
12:15
Quite radical.
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2090
Prilično korenita promena.
12:17
We've also brought this approach to our buses,
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Ovaj pristup smo primenili
i na autobuse,
i na autobuse,
12:20
and New York City has the largest bus fleet in North America,
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Njujork ima najveći broj autobusa
u Severnoj Americi,
u Severnoj Americi,
12:23
the slowest bus speeds.
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i najniže brzine.
12:25
As everybody knows,
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Kao što svi znaju,
12:26
you can walk across town faster
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2402
možete brže šetati gradom,
12:28
than you can take the bus.
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1220
nego kada se vozite autobusom.
12:30
And so we focused on the most congested areas
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Tako da smo pažnju obratili
na najzakrčenije delove
na najzakrčenije delove
12:32
of New York City,
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Njujorka,
12:34
built out six bus rapid transit lines,
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otvorili šest brzih traka za autobuse,
12:37
57 miles of new speedy bus lanes.
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92 km novih brzih traka.
12:40
You pay at a kiosk before you get on the bus.
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Plaćate kartu na aparatu,
pre ulaska u autobus.
pre ulaska u autobus.
12:43
We've got dedicated lanes that keep cars out
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2386
Napravili smo trake koje su
namenjene samo autobusima
namenjene samo autobusima
12:45
because they get ticketed by a camera
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jer automobile snimaju kamere
12:47
if they use that lane,
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ako koriste trake za autobuse,
12:49
and it's been a huge success.
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i to je sve bilo veoma uspešno.
12:52
I think one of my very favorite moments
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Jedan od meni omiljenih trenutaka,
12:55
as transportation commissioner was the day
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2286
kao gradskom sekretaru, je bio dan
12:57
that we launched Citi Bike,
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kada smo pokrenuli "City bike",
12:58
and I was riding Citi Bike up First Avenue
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3050
i dok sam vozila bicikl
Prvom Avenijom
Prvom Avenijom
13:01
in my protected bike lane,
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1360
u mojoj zaštićenoj traci,
13:03
and I looked over and I saw pedestrians
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pogledala sam i videla pešake
13:05
standing safely on the pedestrian islands,
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2628
kako stoje sigurno
na svojim pešačkim ostrvima,
na svojim pešačkim ostrvima,
13:08
and the traffic was flowing,
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2364
i kako saobraćaj teče,
13:10
birds were singing --
297
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1950
ptičice pevaju -
13:12
(Laughter) --
298
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1355
(Smeh) -
13:13
the buses were speeding up their dedicated lanes.
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autobusi ubrzavaju
svojim propisanim trakama.
svojim propisanim trakama.
13:16
It was just fantastic.
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Bilo je jednostavno fantastično.
13:20
And this is how it looked six years ago.
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A ovako je sve to izgledalo
pre šest godina.
pre šest godina.
13:23
And so, I think that the lesson that we have
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Lekcija koju smo naučili
13:26
from New York is that it's possible
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na primeru Njujorka je da je moguće
13:30
to change your streets quickly,
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2708
promeniti ulice brzo,
13:33
it's not expensive, it can provide immediate benefits,
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jeftino i da to može pružiti
pogodnosti istog trenutka,
pogodnosti istog trenutka,
13:37
and it can be quite popular.
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a može biti i veoma popularno.
13:39
You just need to reimagine your streets.
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3279
Samo treba da ponovo
naslikate vaše ulice.
naslikate vaše ulice.
13:42
They're hidden in plain sight.
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One su sakrivene
negde u gradskoj vrevi.
negde u gradskoj vrevi.
13:44
Thank you.
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812869
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Hvala vam.
13:46
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Janette Sadik-Khan - City transportation expertAs commissioner of the NYC Department of Transportation under the Bloomberg administration, Janette Sadik-Khan was responsible for the smooth running of a New York that hides in plain sight ... the streets, highways, bridges, signs and lights.
Why you should listen
Janette Sadik-Khan was appointed commissioner of the New York City Department of Transportation in 2007. For six years, she managed nearly 5,000 employees and was responsible for the operation and management of some 6,300 miles of streets throughout the city's 5 boroughs.
Despite her access to a budget of some $2 billion, Sadik-Khan adopted a designer's approach to urban innovation: rapid testing and regular iteration. In other words, try an idea to see if it would work; if it didn't, try something else, no harm done. In Times Square, an iconic New York City location visited by 350,000 people every day, this involved the creation of pedestrian zones by painting the asphalt and putting up some lawn chairs. The success of the approach allowed her to create 50 pedestrian zones throughout the city, in the process repurposing 26 acres of space previously allocated to cars.
In 2013, she helped to introduce the instantly-popular Citi Bike bicycle-sharing program to the city, making New York one of the cycling capitals in the United States.
Janette Sadik-Khan | Speaker | TED.com