TED2019
Ivan Poupyrev: Everything around you can become a computer
伊万 · 波普列夫: 你周围的所有东西都可以变成电脑
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设计师伊万·波普列夫想将技术和每天使用的物品结合起来，使它们更加有用和有趣——比如你可以用夹克衫来接电话，或者像键盘一样使用一株家养植物。在这个演讲和技术演示里，他将他的视角放在了和互联网紧密相连的现实世界，并且展示了如何通过一些合作实现这个目标。在这个演讲中，波普列夫宣布了他最新设计的设备，Jacquard，现在已经对所有设计师开放。
Ivan Poupyrev - Scientist, inventor, designer
Ivan Poupyrev works at the forefront of interaction design, using technology as a raw ingredient to change the way we interact with the physical world. Full bio
Ivan Poupyrev works at the forefront of interaction design, using technology as a raw ingredient to change the way we interact with the physical world. Full bio
Double-click the English transcript below to play the video.
00:12
Computers have become truly incredible.
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电脑真是太神奇了。
00:16
We are walking around
with supercomputers in our pocket.
with supercomputers in our pocket.
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我们的口袋里时刻都放着超级电脑。
这是多么不可思议啊？
00:19
How amazing is that?
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但令人失望的是，
00:21
So it is disappointing
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我们使用电脑，与它们交互的方式
00:23
that the way we use computers,
the way we interact with them,
the way we interact with them,
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在过去的50年实际上都没有任何改变。
00:27
hasn't really changed
in the last 50 years.
in the last 50 years.
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00:30
We still use a mouse and keyboards.
We're clicking on screens and buttons.
We're clicking on screens and buttons.
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我们仍然在使用鼠标和键盘，
进行各种点击操作。
进行各种点击操作。
手机也同样如此。
00:34
Mobile phones are the same.
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我们只是用手指替代了鼠标。
00:36
We're just using fingers
instead of a mouse.
instead of a mouse.
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00:39
So is that it?
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就是这样了吗？
这就是未来的样子吗？
00:41
Is that what the future looks like?
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我们将要被困在屏幕里，
00:43
We're going to be stuck in the screens
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再也看不到周围的世界吗？
00:45
with our faces not seeing
the world around us?
the world around us?
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00:49
That's not the future I imagine,
or the future I'm attracted to.
or the future I'm attracted to.
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这不是我想象中的未来，
或者我想要的未来。
或者我想要的未来。
我感兴趣的是，
00:53
What I've been always
interested in is things,
interested in is things,
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我们每天使用的有形的物体，
比如这个桌子上的，
比如这个桌子上的，
00:55
physical things we use every day,
like things on this table
like things on this table
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在家里不容易注意到的东西。
00:59
that the family doesn't pay attention to.
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事物诉说着我们的故事。
它们体现着我们的身份，
它们体现着我们的身份，
01:01
Things tell our story.
They tell who we are.
They tell who we are.
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对我们了如指掌。
01:03
They tell a lot about us.
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01:05
Let me give you an example.
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让我来给大家举个例子。
01:08
These are photographs of things
a person touched during 24 hours.
a person touched during 24 hours.
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这些照片拍的是某个人
过去24小时接触到的所有东西。
过去24小时接触到的所有东西。
关于他，你能说出些什么？
01:13
What can you tell about him?
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01:15
He loves his motorcycle. Right?
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他喜欢摩托车，对吗？
这是他照片中最大的东西。
01:17
The biggest thing in his picture.
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那么关于这个女孩呢？
01:19
What can you tell about this girl?
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01:21
She spends all her time on the beach.
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她把所有的时间都用在了海滩上。
这是冲浪板。
01:23
There's a surfboard.
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她生活在海边。
01:25
She lives by the sea.
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01:27
What can you tell about this guy?
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那关于这个人呢，你们可以想到什么？
他是个厨师。
01:29
He's a chef.
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看看这些他在准备食物的时候，
01:31
Look at all the ingredients
he touched during the day,
he touched during the day,
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每天都会接触到的调味料，
01:33
while he was preparing the food,
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电脑只是他生活中非常小的一部分，
01:35
and the computer
is a tiny part of his life,
is a tiny part of his life,
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这是个角落里的小可怜。
01:38
this sad thing in the corner.
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01:41
So if we are using things all the time,
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所以如果我们一直在使用某些东西，
那这些东西就是我们生活中
非常大的组成部分，
非常大的组成部分，
01:44
and this is a big part of our lives,
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它们可以成为我们
与电子生活交互的一种方式吗？
与电子生活交互的一种方式吗？
01:46
can things become the way for us
to interact with our digital life?
to interact with our digital life?
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01:52
Can the world become your interface?
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这个世界可以变成你们的界面吗？
01:56
That was my idea.
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这就是我的想法。
我已经为之工作了20年。
01:58
I've been working for 20 years on it.
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我的想法就是，
为了与电子生活更好的交互，
为了与电子生活更好的交互，
02:00
My idea is that in order
to interact in digital life,
to interact in digital life,
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你不一定必须使用屏幕，键盘或者鼠标。
02:03
you don't need to have
screens and keyboards and mouses.
screens and keyboards and mouses.
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你可以只是通过使用日常用品
02:08
You can interact with your digital life
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来与你的电子生活进行互动。
02:10
just by using the things
you use every day.
you use every day.
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02:14
And to realize this idea,
I need to solve three big challenges.
I need to solve three big challenges.
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为了实现这一想法，
我需要去解决三个大的挑战。
我需要去解决三个大的挑战。
02:17
Let me tell you about them.
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我来详细解释一下。
02:20
The first one, obviously:
Is it even possible?
Is it even possible?
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第一个，很明显：
这可能吗？
这可能吗？
如何才能将一个你每天使用的东西，
02:24
How can you take an everyday thing
you use every day
you use every day
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变成一个电脑界面？
02:28
and turn it into a computer interface?
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02:31
Now I was inspired by the book "Hackers."
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我现在的灵感来源于一本叫
《黑客》的书，
《黑客》的书，
十几岁的时候我就读过了，
02:33
I read it when I was a teenager,
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这本书的精华之一就是，
02:35
and one of the essential
ideas of this book
ideas of this book
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你可以通过发明新的技术，
02:39
is that you can change
the purpose of things
the purpose of things
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侵入并改变一个事物，
02:42
by inventing new technology
and then hacking into things
and then hacking into things
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来改变它的用途。
02:45
and changing them.
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所以我一直在思考，
我可以发明 一个什么样的技术
我可以发明 一个什么样的技术
02:47
So I've been thinking
what kind of technology I can invent
what kind of technology I can invent
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让我侵入每天使用的事物，
02:51
so that I can hack into things
you use every day
you use every day
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然后使它们变得可互动。
02:55
and make them interactive.
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02:57
So when I was working on this thing,
I invented this sensor
I invented this sensor
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于是我发明了这个传感器，
这个传感器可以将电磁场注入物体
03:00
which injects structured
electric fields into objects
electric fields into objects
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然后将它们变成手势界面。
03:03
and turns them into gesture interfaces.
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所以这个未更改属性的门把手，
可以变成一个手势传感器。
可以变成一个手势传感器。
03:05
So this doorknob, unmodified,
can become a gesture sensor.
can become a gesture sensor.
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它可以感觉到你在如何触碰它。
03:09
It can know how you're touching it.
It can feel how you're touching it.
It can feel how you're touching it.
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它可以感知环形手势和抓握的动作。
03:12
It makes a circle, or can I grasp.
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03:15
And this doorknob isn't modified.
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并且这个把手没有被改造过，
这就是个普通的门把手。
03:17
There's nothing special about doorknobs.
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任何东西都可以变得可互动化。
03:18
Anything can become interactive.
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那么植物呢？
03:20
What about plants?
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03:22
So plants are interesting,
because with plants,
because with plants,
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植物是非常有趣的，
因为植物可以知道
因为植物可以知道
你所触碰的位置。
03:25
they can know where you're touching.
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你可以看到这条线随着接触位置上下移动。
03:26
You can see the line moving
up and down on the image.
up and down on the image.
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它可以变成一个音乐界面。
03:29
And that can turn
into a musical interface.
into a musical interface.
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（音乐声）
03:31
(Musical tones)
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03:36
Now, we do have also
practical applications:
practical applications:
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我们也有一些实际应用：
为那些执着于实用性的人们
设计的日历植物。
设计的日历植物。
03:39
a calendar plant for those
who are obsessed about practicality.
who are obsessed about practicality.
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（笑声）
03:44
(Laughter)
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03:48
We can give things a personality.
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我们可以赋予物品个性。
（低音音符根据音调高低改变）
03:51
(Low notes changing in pitch)
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所以在这个例子里，
03:53
So in this particular example,
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兰花可以根据图像和声音
03:55
the orchid can communicate to you
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来和你交流。
03:59
through images and sounds.
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它不喜欢被触摸，
所以我们创造了这些电子图像
所以我们创造了这些电子图像
04:02
It doesn't like to be touched,
so it's created these electric images
so it's created these electric images
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来向你发出声音。
04:05
that are hissing at you.
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04:08
This plant, for example,
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比如说这个植物，
更茁壮一些，它是一株虎尾兰，
04:10
is more robust, it's a snake plant,
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它喜欢和你一起玩。
它在吸引你。
它在吸引你。
04:13
and it likes playing with you.
It engages you.
It engages you.
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04:16
So every thing can be different,
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所以所有东西都是不一样的，
并且都可以传达出它的感受。
04:17
and every thing can represent
what it feels.
what it feels.
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04:22
So everything can be hacked,
all the things, including your body.
all the things, including your body.
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所以任何东西都可以被侵入，
包括你的身体。
包括你的身体。
在这个例子中，我们侵入了你的身体，
04:26
In this example, we hacked your body
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可以判断你的手势，
04:29
so you can measure
how you're folding your hands
how you're folding your hands
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然后使用你的手势
来控制另外的东西，
来控制另外的东西，
04:31
and then using your hand gestures
to control something else,
to control something else,
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所以如果你不想重复地听某些音乐，
04:34
so if you don't want to listen
to some music thousands of times,
to some music thousands of times,
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你可以简单的通过
捂住你的耳朵来将音乐关掉。
捂住你的耳朵来将音乐关掉。
04:37
you simply can cover your ears
to turn it off.
to turn it off.
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04:40
So everything can be hacked,
and research is important,
and research is important,
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任何东西都可以被侵入，
那么研究就很重要。
那么研究就很重要。
我们遇到的第二个挑战就是
04:43
but the second challenge we have
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如何从研发和原型，
到真正的产品？
到真正的产品？
04:46
is how can we go from R and D,
and prototypes, to real products?
and prototypes, to real products?
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我们如何制造真实的，
还能作为界面的物品？
还能作为界面的物品？
04:50
How can we make real things
that are also interfaces?
that are also interfaces?
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04:56
And you may ask yourself,
who would do this?
who would do this?
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你们可能会问自己，
谁会做这个事情？
谁会做这个事情？
硅谷吗？
04:58
Silicon Valley?
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深圳？
04:59
Is it through Shenzhen?
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现在的挑战就是，物品的世界非常庞大。
05:01
Now the challenge there
is that the world of things is huge.
is that the world of things is huge.
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05:05
Every year, the apparel industry
produces 150 billion garments.
produces 150 billion garments.
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每年，服装行业会生产1500亿件服装。
05:10
In comparison, the technology industry
only makes 1.4 billion phones.
only makes 1.4 billion phones.
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相比之下，科技行业
只制造了14亿部手机。
只制造了14亿部手机。
物品世界远远大于科技世界。
05:15
The world of things is much bigger
than the world of technology.
than the world of technology.
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科技世界无法改变物品世界。
05:20
The technology world cannot change
the world of things.
the world of things.
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相反，我们需要创造出一个技术，
可以改变物品的制造者，
可以改变物品的制造者，
05:23
Instead, we need to create technology
which changes makers of things,
which changes makers of things,
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也就是制造你的椅子、衣服
和其他所有东西的人，
和其他所有东西的人，
05:28
people who make your chairs
and clothes and everything else,
and clothes and everything else,
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让他们转而开始
05:31
into makers of smart things,
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制造智能化的东西。
05:33
enable them to do that.
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05:37
So to test this challenge, we came up
with a very simple idea and challenge:
with a very simple idea and challenge:
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为了试验这个挑战，
我们提出了一个非常简单的想法：
我们提出了一个非常简单的想法：
05:42
Can a tailor make a wearable?
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一个裁缝可以做出
一个可穿戴计算机吗？
一个可穿戴计算机吗？
05:46
Now we don't want to take a tailor
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当然我们并不想把一个裁缝
变成一个电子工程师。
05:48
and turn the tailor
into an electrical engineer.
into an electrical engineer.
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05:51
We still want to have some tailors around.
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我们仍然需要一些裁缝。
05:54
But what we would like to do
is create technology
is create technology
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但是我们想要做的是发明一种技术，
让它看起来、感觉和表现得
像裁缝使用的一种原材料，
像裁缝使用的一种原材料，
05:56
which looks, feels and behaves
like a raw material used by the tailor
like a raw material used by the tailor
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可以用来制作衣服。
06:02
to make their clothes.
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06:06
For example, a touch panel
made for a tailor would look like this,
made for a tailor would look like this,
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举个例子，一个为裁缝打造的
触控面板是这样的，
触控面板是这样的，
用纺织品制作的，你可以
用剪刀对它进行剪裁，也可以进行缝纫。
用剪刀对它进行剪裁，也可以进行缝纫。
06:10
made out of textiles, so you can cut it
with scissors and sew it in.
with scissors and sew it in.
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06:15
At the same time,
it has to retain the performance.
it has to retain the performance.
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同时，它还要保持它原本的用途。
制作这个纺织品触控面板的
06:18
The way to make this textile touch panel
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方式与制作家用电子产品的
方法截然不同。
方法截然不同。
06:20
also requires a very different approach
than for making consumer electronics.
than for making consumer electronics.
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在我们这个案例里，
我们不得不去东京的山里，
我们不得不去东京的山里，
06:24
In our case, we have to go
to the mountains of Tokyo
to the mountains of Tokyo
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06:28
to a small factory which was making
kimono garments for generations.
kimono garments for generations.
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拜访一个世代制作和服的小工厂。
06:31
We worked with my collaborators,
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我们的合伙人
并不是工程师。
06:34
who were not engineers.
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06:36
It was an artisan who knows
how to make things
how to make things
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一位是一个知道如何制作东西的工匠，
还有一位是知道如何
将东西变得美观的艺术家。
将东西变得美观的艺术家。
06:40
and an artist who knows
how to make things beautiful.
how to make things beautiful.
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06:44
Working with them, we created
one of the best yarns in the world,
one of the best yarns in the world,
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我们一起创造出了
这个世界上最好的线之一，
这个世界上最好的线之一，
是用很薄的金属合金组成，
06:49
which consists of thin metallic alloys
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用聚酯纤维和棉纤维包裹缠绕而成。
06:51
wrapped around with polyester fibers
and cotton fibers.
and cotton fibers.
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这些线和世代制作和服的线
06:54
These yarns were made in the same machines
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由同样的机器制作而成。
06:57
which were making yarns
for kimonos for generations.
for kimonos for generations.
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07:01
We then took these yarns
and gave them to the factory,
and gave them to the factory,
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我们把这些线给了
制作纺织品的工厂，
07:03
which is making textiles,
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我们使用普通的机器
将我们的智能纺织品
将我们的智能纺织品
07:05
and we wove our smart textile
using regular machines
using regular machines
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用各种颜色和材料编织起来，
07:09
in a variety of colors and materials,
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然后我们将纺织品给了一个
07:11
and we gave those textiles to a tailor
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伦敦萨维尔街的裁缝。
07:14
in Savile Row in London.
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07:17
So tailors are traditionalists,
particularly in Savile Row.
particularly in Savile Row.
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裁缝都是传统主义者，
尤其是在萨维尔街的。
尤其是在萨维尔街的。
他们不用电脑。
07:20
They don't use computers.
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07:23
They don't use machines.
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他们不用机器。
他们只用自己的双手剪裁。
07:25
They use hands and they cut.
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他们将自己的作品放在人体上试穿，
07:27
They fit their products on the human body,
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而不是3D模型。
07:29
not on 3-D avatars.
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07:33
Technology is not
a part of their vocabulary,
a part of their vocabulary,
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他们的字典里没有技术这个词，
但是他们是现代人。
07:35
but they are modern people.
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他们知道如何使用技术。
07:37
They know how to use technology.
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所以如果技术可以被重新塑造，
07:39
So if technology can be formed and shaped
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就像一颗扣子，一件纺织品，
像某种他们可以使用的东西，
像某种他们可以使用的东西，
07:41
like a button, like a textile,
like something they can use,
like something they can use,
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他们绝对会制作出
一个可穿戴的电脑，
一个可穿戴的电脑，
07:45
they absolutely can make a wearable,
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一件可以打电话的服装。
07:47
a garment which can place a phone call.
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07:50
(Phone rings)
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（电话铃声）
07:53
So now we've proven
that you can actually make a wearable,
that you can actually make a wearable,
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所以现在，我们已经证明了
你可以制作出一个可穿戴式的电脑，
你可以制作出一个可穿戴式的电脑，
不需要借助电子产品公司，
一个裁缝就可以做到。
一个裁缝就可以做到。
07:56
not by an electronic company,
but by a tailor.
but by a tailor.
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我们和合伙人以及邻居，
08:00
We worked and collaborated with Levi's,
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李维斯，一起合作，
08:03
our partners and our neighbors,
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制作了一个真正的产品，
08:06
to make a real product,
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这个产品就是现在我穿着的这件夹克。
08:08
and this product is this jacket
I'm wearing right now.
I'm wearing right now.
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08:12
You can buy it. It's on sale.
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你现在在市场上就可以买到。
这件衣服和李维斯的
其它产品出自同一个工厂，
其它产品出自同一个工厂，
08:14
It was made in the same factories
which make all their products,
which make all their products,
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并且你已经注意到了，
08:18
and you have noticed
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我一直在使用这件夹克的袖子
来控制我的演讲。
来控制我的演讲。
08:20
I've been controlling my presentation
from the sleeve of the jacket.
from the sleeve of the jacket.
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我这么做，幻灯片就往前翻一页；
这么做，就往后翻一页。
这么做，就往后翻一页。
08:23
I go like this, it goes forward.
Like this, it goes backward.
Like this, it goes backward.
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08:28
And of course, I can do more things.
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当然了，它还有其他的功能。
它并不仅仅能控制这个演讲，
08:30
It's not just to control a presentation.
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还可以进行导航，
控制音乐的播放，
控制音乐的播放，
08:32
I can now control my navigation,
control my music,
control my music,
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但是更重要的是，它仍然
是一件夹克，保留了物品的功能，
是一件夹克，保留了物品的功能，
08:35
but most importantly,
it stays a jacket, it stays a thing,
it stays a jacket, it stays a thing,
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它让我看起来非常棒。
08:39
which makes me look great.
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（笑声）
08:42
(Laughter)
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（鼓掌）
08:44
(Applause)
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这是最重要的事情。
08:49
And that's the most important thing.
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（笑声）
08:51
(Laughter)
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08:55
So OK, we proved we can turn
things into interfaces.
things into interfaces.
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那么我们已经证明了
我们可以将物品变成界面。
我们可以将物品变成界面。
我们证明了这些东西
可以由工匠来制作，
可以由工匠来制作，
08:58
We proved that these things
can be made by makers of things
can be made by makers of things
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而不是由科技公司。
09:02
and not by technology companies.
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我看起来好极了。
这就完了吗？
这就完了吗？
09:03
I look awesome. Are we done?
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（笑声）
09:06
(Laughter)
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还没有。
09:07
Not yet.
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第三个挑战：
09:08
The third challenge:
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我们如何扩大规模？
09:10
How can we scale?
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我们如何从一个产品过渡到很多产品？
09:12
How can we go from one product
to many products?
to many products?
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这就是我们现在正在处理的问题。
09:15
And that's what
we're working on right now.
we're working on right now.
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让我来告诉你们我们将如何做。
09:17
Let me tell you
how we're going to do this.
how we're going to do this.
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首先，我需要澄清一下——
09:19
First of all, I want
to make myself clear --
to make myself clear --
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我并不是在谈论物联网。
09:21
I am not talking about
the Internet of Things.
the Internet of Things.
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也不是在讨论创造另外一种
09:24
I'm not talking about
creating another gadget
creating another gadget
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你觉得很无聊的，
早就被你压箱底，
早就被你压箱底，
09:27
you get bored with and throw
in the back of your drawer
in the back of your drawer
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忘得一干二净的小玩意儿。
09:30
and forget about.
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我是在谈论一个指引了我的职业，
一个基础的、重要的原则：
一个基础的、重要的原则：
09:31
I am talking about the foundational,
important principle which guides my work:
important principle which guides my work:
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09:36
"Technology has to make
existing things better."
existing things better."
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“科技应该让已经存在的东西更美好。”
09:41
It makes them better
by connecting them to your digital life
by connecting them to your digital life
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科技之所以让它们变得更好是因为
它将物品和你们的电子生活连接在一起，
它将物品和你们的电子生活连接在一起，
然后在物品保持本来用处的同时，
09:46
and adds new usefulness
and new functionality
and new functionality
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增加一些新的用途和新的功能，
09:50
while remaining the same original purpose,
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不改变物品本来的功能。
09:52
not changing it.
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09:54
This jacket I am wearing can control
my mobile phone and presentation,
my mobile phone and presentation,
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我穿着的这件夹克，
可以控制我的手机和这个演讲，
可以控制我的手机和这个演讲，
10:00
but it still remains a jacket.
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但它仍然是一件夹克。
10:02
That means that once we start making
all things interactive and connected,
all things interactive and connected,
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这意味着，我们一旦开始
让物品变得可互动和可连接，
让物品变得可互动和可连接，
任何东西都可以有它自己特有的
10:07
every thing would have its own set
of actuators, displays and sensors
of actuators, displays and sensors
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一套驱动器，显示器和传感器。
10:12
specific for those things.
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一双跑鞋不需要有一个触觉传感器。
10:14
A pair of running shoes
does not need to have a touch sensor.
does not need to have a touch sensor.
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装了传感器有什么好处呢？
10:17
Why would it have one?
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如果装了一个传感器，
10:18
If you have a sensor,
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它就可以在作为一双优秀的跑鞋同时，
10:20
it should measure your running performance
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评估你的跑步情况，
10:22
or knee impact,
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或者对膝盖的影响。
10:23
while remaining a great pair of shoes.
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10:26
Makers of things
will have to start thinking
will have to start thinking
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制造者们将不得不开始思考
他们可以提供什么样的
电子功能给他们的消费者。
电子功能给他们的消费者。
10:29
what kind of digital functionality
they have to offer to their consumers.
they have to offer to their consumers.
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10:35
They will have to become
service providers,
service providers,
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他们将必须变成服务提供者，
10:38
or they may become irrelevant.
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否则就会被潮流淘汰。
10:41
We will have to provide and create
a service ecosystem
a service ecosystem
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我们将需要创造一个服务生态系统，
就像我们为手机所做的改进，
10:44
just like we've done for mobile phones,
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为你应用程序，服务
和其他所有东西，
和其他所有东西，
10:46
where you have apps and services
and everything else,
and everything else,
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并且有时候，你还是可以用它打电话。
10:49
and sometimes,
you're still making a phone call.
you're still making a phone call.
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10:52
Now to make this ecosystem possible,
we have to avoid fragmentation.
we have to avoid fragmentation.
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为了实现这个生态系统，
我们必须避免碎片化。
我们必须避免碎片化。
10:56
We have to avoid different interfaces
for different people for different things.
for different people for different things.
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我们必须避免为不同的人
和不同的目的提供不同的界面。
和不同的目的提供不同的界面。
11:00
We have to create uniform user experience
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我们必须创造一个统一的用户体验，
11:02
and, for that reason, we have to create
a single computing platform
a single computing platform
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因此，我们必须创造
一个单一的计算平台，
一个单一的计算平台，
11:06
which powers all those things.
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可以为所有的这些东西提供能量。
11:08
What is the platform going to be?
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这个平台会是什么样呢？
我想答案非常明显：
11:10
And I think the answer is obvious:
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11:12
it's a cloud, cloud computing.
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它会是云计算。
显然，你并不能将东西
直接和云连接起来。
直接和云连接起来。
11:15
Now you cannot connect things
directly to the cloud, obviously.
directly to the cloud, obviously.
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11:18
So you have to develop a small device
which can be plugged into all the things
which can be plugged into all the things
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所以你需要开发一个小装置，
可以插进所有的东西里，
可以插进所有的东西里，
使它们可以和云连接，
11:23
and make them connected to the cloud
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来解锁它们的潜力，增加新的功能。
11:25
to unlock their potential
and add new functionality.
and add new functionality.
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11:29
So let me show, for the first time,
the real device which we've built.
the real device which we've built.
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下面，我要展示一下
我们所制造的一个真实的设备。
我们所制造的一个真实的设备。
11:33
We are showing this for the first time.
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这是我们第一次将它展示出来。
这就是它的样子，
11:35
That's what it looks like,
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11:38
and it's a small device
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一个小的设备，
可以把我们想要智能化
和互动化的东西
和互动化的东西
11:39
which will be connected
to things we want to make smart
to things we want to make smart
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11:43
and connected and interactive.
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连接起来。
11:45
How is it going to work?
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它是如何工作的呢？
在它的背面，你会看到一些电极。
11:46
So on the back, you have a few electrodes.
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11:50
So when you plug them
into different things,
into different things,
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当你将它们接入不同的设备，
11:53
like here,
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比如这里，
11:55
the device will recognize
where you're plugging them
where you're plugging them
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这个设备可以识别出你接入的对象，
11:57
and then reconfigure itself
to enable specific functionality
to enable specific functionality
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然后自动重新配置自己的参数
12:01
for this particular thing.
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来激活该对象的具体功能。
12:04
We would like to give this device
to makers of things,
to makers of things,
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我们想要把这个设备
交给制造商，
交给制造商，
12:06
the people who make
your clothing and furniture,
your clothing and furniture,
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就是为你们制作衣服和家具的人，
这样他们可以像用纽扣
或者拉链那样简单的使用这个设备。
或者拉链那样简单的使用这个设备。
12:08
so they can use it just like they use
a button or a zipper.
a button or a zipper.
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3974
12:13
And what they're going
to make with them is up to them.
to make with them is up to them.
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然后由他们来决定将如何
使用这个东西制造产品。
使用这个东西制造产品。
我们并不想规定这个东西的用途。
12:15
We don't want to dictate the use cases.
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12:17
We would like to let
people who make those things --
people who make those things --
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我们想让制作东西的人——
12:20
artists and designers,
brands and craftsmen --
brands and craftsmen --
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艺术家和设计师，
品牌和手工艺人——
品牌和手工艺人——
能够想象并且创造一个全新的世界，
12:24
to imagine and create this new world
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12:27
where things are connected
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在这里事物可以彼此连接，
12:29
and have all this new,
exciting digital functionality.
exciting digital functionality.
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并且拥有全新的电子功能。
12:32
We don't need keyboards and screens
and mouses to interact with your computer.
and mouses to interact with your computer.
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我们不再需要键盘、
屏幕和鼠标来和电脑互动。
屏幕和鼠标来和电脑互动。
12:37
So I've been working
on this idea for 20 years,
on this idea for 20 years,
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我已经为这个想法工作了20年，
现在它已经成形，
12:40
and now it's taking shape,
252
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同时我们开始意识到，
12:42
and as it's taking shape,
what we are realizing
what we are realizing
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我一直以为我是在研究电脑界面，
12:44
is that I always thought
I was working on computer interfaces,
I was working on computer interfaces,
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我一直认为我自己是个界面设计师，
12:47
I always thought of myself
as an interaction designer,
as an interaction designer,
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但是我发现，我其实并不是在创建界面。
12:50
but I'm realizing
that I'm not building interfaces.
that I'm not building interfaces.
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12:54
What I realized is that me and my team,
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我意识到我和我的团队
12:58
we're building a new kind of computer,
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在打造一个新型计算机，
13:01
an ambient computer.
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一个随处可见的计算机。
13:02
Thank you.
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谢谢你们。
13:04
(Applause)
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（鼓掌）
Translated by Jingdan Niu
ABOUT THE SPEAKER
Ivan Poupyrev - Scientist, inventor, designerIvan Poupyrev works at the forefront of interaction design, using technology as a raw ingredient to change the way we interact with the physical world.
Why you should listen
Ivan Poupyrev has invented, developed and brought to market a number of breakthrough technologies that allow for blending of digital and physical interactivity in devices and everyday analog objects.
Now Director of Engineering in Google ATAP, Poupyrev leads a team of designers and engineers who are inventing new technologies that will redefine how we interact with both our physical and digital lives.
In 2013, Fast Company recognized Poupyrev as one of the world's greatest interaction designers. His most recent work was acquired for the permanent collection of the Smithsonian's Cooper Hewitt Design Museum.
Ivan Poupyrev | Speaker | TED.com