John Doerr: Why the secret to success is setting the right goals
جون دوير: لماذا سر النجاح هو تحديد الأهداف الصحيحة؟
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins. Full bio
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to the wrong objectives.
to choose the right course?
and the wrong objectives.
others of them have failed.
I'm a computer engineer,
كنت أعمل كمهندس كمبيوتر،
of his or any other era.
أو العصور الأخرى.
and also a teacher,
it almost doesn't matter what you know.
ليس هو المهم يا جون،
called "Objectives and Key Results."
عرف بـ" الأهداف والنتائج الرئيسية."
the tongue, doesn't it?
of the management by objective systems
نتتحدث عن الإدارة طبقًا للنظم الموضوعية
and they match the two purposes.
وتطابق الغرضين.
وبدون أي مجادلات أن تقول:
and without any argument say,
نعم. لا. في منتهى البساطة.
Yes. No. Simple.
في المؤسسات أو الفرق،
they work for teams,
التي يجب عليك تحقيقها.
you want to have accomplished.
التي تمكنني من فعل تلك الأشياء.
I'm going to get that done.
are not setting goals at all.
وتتمكن من تحقيقها؛
set objectives and meet them.
they introduce their new products,
وأطلقوا منتجاتهم الجديدة،
to inspire their teams.
these goals the right way?
the question, "Why?"
تمزج طموحها مع شغفها وغرضها،
to their passion and to their purpose,
and compelling sense of why.
لعمال الشركات الكبرى.
of lots of workers at large companies.
into the company's life,
cloud database for Medicaid.
that Medicaid is that program
هو ذلك البرنامج الذي يخدم 70 مليون أمريكي،
مكونة من 15 شخصًا فقط،
had to be built in one year,
that they had to honor,
التي يجب عليهم القيام بها،
very much money on the project.
مالًا كثيرًا من المشروع.
She did not flinch.
He stopped breathing.
with limited resources
to enroll her family in Medicaid.
في "Medicaid."
and delivered on that contract.
saved my family from bankruptcy,
and for millions of others.
to be told with dignity.
قاعدة انطلاق أهدافنا،
can be the launchpad for our objectives.
we want to have accomplished.
against fuzzy thinking.
of Objectives and Key Results,
والنتائج الأساسية،
against poverty and disease,
has focused on two really gorgeous,
من الأهداف الجريئة والرائعة.
to anti-HIV drugs.
ضد فيروس نقص المناعة عالميًا.
لنعد إلى القائمة.
lead you to do?
a perfect rhyme with the head,
of structure and environment
are specific and time-bound.
and they're verifiable.
to Google's cofounders,
24 years old in their garage.
said he'd adopt them.
to manage this company,
her objectives and her key results.
for everyone to see.
for bonuses or for promotions.
أو الترقيات،
took on an objective
مستخدم جوجل، هدفًا،
the next generation client platform
تجاه كيفية اختيار النتائج،
about how he chose his key results.
three-year-long objective:
he stuck to the same key results,
his goal was 20 million users
the bar to 50 million.
to a hundred million.
marketing campaign,
improved the technology, and kaboom!
carefully choosing the right objective
الهدف الصحيح بعناية،
year after year after year.
as transparent vessels
and hows of our ambitions.
في هذه الأوعية.
that we pour into those vessels.
a substitute for a strong culture
سوف تأخذك إلى القمة.
they can take you to the mountaintop.
about your life for a moment.
you can send them to me.
يمكنك أن ترسلهم إلي،
high-quality for everyone,
جودة عالية للكل،
تم تقويته اليوم بـ "OKRs."
is powered today by OKRs.
the Johnny Appleseed of OKRs
according to Andy Grove,
to join me in this movement.
that really matters,
beyond our businesses.
أبعد من التجارة والعمل.
وحتى لحكوماتنا.
what really matters.
ABOUT THE SPEAKER
John Doerr - Venture capitalistJohn Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins.
Why you should listen
For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored the New York Times bestseller, Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.
John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.
John Doerr | Speaker | TED.com